MEDIA PACK 2021 MEDIA PACK 2021 - Webflow
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MEDIA PACK 2021
T H E AWA R D W I N N I N G C O F F E E - L O V E R ’ S M A G A Z I N E
MEDIA PACK 2021
For advertising opportunities call Nicholas Sykes 020 3086 8443 Ext 1 advertising@caffeinemag.com
MEDIA PACK 2021
Caffeine magazine is the Our aim is to interact directly with engaged consumers and industry
professionals in learning more about speciality coffee. We aim to educate a
public that maybe less confident, and help them get the most out of their cafe
trusted guide to the speciality and home coffee experience. This audience is also interested in artisanal
food, homewares and design, leading to associated content and advertising
coffee world - we champion opportunities.
We present our readership with original and authentic stories written
artisan roasters and cafes that exclusively for Caffeine. Our attention to detail and consistent high quality
copy and photography was recognised by International coffee website,
are the beating heart of the Sprudge where Caffeine won the first ever 'Magazine of the Year' award in
2016.
UK's premium coffee business. Caffeine will enable you to achieve maximum value across print and digital
advertising by targeting an already highly engaged audience..
Testimonials
"The past few years has seen us partner up "Super-slick service from the whole "To have our 90 Plus selected by industry "Being featured in Caffeine Mag helped
for some fantastic events, including Out of the team at Caffeine. Their intricate knowledge of experts as the coffee of the season is a great Manumit Coffee to be considered as a serious
Box, which saw over 1000 people attend. the speciality coffee scene and willingness to privilege. We've seen a huge increase in sales contender in the coffee scene in the UK. We
Promotion in Caffeine Magazine as well as really understand their partners makes for in all coffees but in particular the 90 Plus saw an increase in sales, social media
their social media channels helped make the a great advertising experience." which just goes to show readers heavily rely following and business inquiries following
event a successs." Gemma Screen, Marketing Manager, on its content to choose their next batch of our features, which we are so grateful for!"
Dan Harvey, La Marzocco UK Extract Coffee Roasters coffee." Esther Gibbs, Co-Director of
Amani Kiflemariam, Founder of Manumit Coffee
Amatte Coffee
For advertising opportunities call Nicholas Sykes 020 3086 8443 Ext 1 advertising@caffeinemag.com
MEDIA PACK 2020
Why print? Spending with Caffeine
Despite what you might have heard, The mass availability and consumption
print is not dead! Moving into its of digital content in the past five years
seventh year Caffeine has strengthened has elevated the printed magazine to
its position as the market leading become a collectible premium product
magazine with a readership of over which cuts through the digital noise –
120,000 humans per issue and zero bots. something customers look forward to
The award winning title is a free receiving with a heightened sense of
distribution magazine circulated through anticipation.
quality focused coffee shops. We have In the era of digital advertising, bots
stockists throughout the UK as well as cost companies nearly $17 billion a year
selected outlets worldwide. by generating billions of fake clicks on
ads. (Source: JPMorgan Chase and WhiteOps)
Published six times a year, Caffeine
encourages its readers to try new brew Print signals quality: ‘The printed
techniques and coffees, develop their magazine reflects similar brand values
skills and expand their understanding found within luxury companies – a high
and experiences. benchmark of quality, craft, care and
We are media partners for all of the professionalism.’ Ryan Battles, Dialogue
major speciality coffee festivals
including The London Coffee Festival,
Manchester Coffee Festival, Edinburgh
and Glasgow Coffee festivals to name
just a few.
Cafeine is run by a dedicated team
of experts with years of experience
in coffee and publishing, we are a
small business and your money stays
within the UK.
For advertising opportunities call Nicholas Sykes 020 3086 8443 Ext 1 advertising@caffeinemag.com
MEDIA PACK 2021
Social Media
Caffeine has a highly engaged social media audience which organically grow daily. Our Instagram page is highly curated to
showcase the very best cafes, coffees and gadgets we find. Our twitter feed is where we engage most with our audience!
Sponsored Posts
Caffeine is able to provide sponsored
Instagram Twitter Facebook posts to our highly engaged audience
of speciality coffee lovers. We have
Followers66,400 Followers 21,800 Followers 10,852 partnered with companies such as:
La Marzocco, Faema, Frank Green,
51% Male, 49% Female 54% Male, 46% Female 55% Male, 45% Female Klean Kanteen, Loveramics and many
75% are between 25-44 yrs 71% are between 25-44 yrs more. Each instagram post includes
conception, construction, retouching
and posting with appropiate hashtags
Ave. impressions per post 26,752 Ave. impressions per tweet 3,153 Ave. reach per post 1,100 and copy. Images are shared across all
Ave. reach per month 74,320 Ave. impressions per month 99,800 Ave. reach per month 15,860 our platforms and the image is made
Ave. profile visits per month 6,560 Ave. profile visits per month 2536 Ave. page views per month 489 available for your social accounts too.
Finally we send you a report of how
your post performed.
ALL FIGURES CORRECT AS OF DECEMBER 2019
For advertising opportunities call Nicholas Sykes 020 3086 8443 Ext 1 advertising@caffeinemag.com
MEDIA PACK 2021
Promotions Creative Services
Caffeine offers bespoke creative solutions with our in house design and editorial Bentley Creative is the full service design agency that creates Caffeine Magazine.
team, tailored to your specific requirements. We offer a comprehensive service The team is perfectly placed to offer your company bespoke advertising and
from brief to fulfilment. Advertorials are more authoritative than advertising. marketing services. Our expertise covers print and video creation as well as social
We have worked with many of the leading brands in the industry including, media marketing. We have sucessfully worked with companies such as: Mr Black
Faema, Selfridges, Alpro and Extract, Almond Breeze, Allpress to name a few. Spirits, Faema, Conti Espresso, Birchall Tea, Pact and many more.
8 part video series for Faema
PROMOTION
PTRHOEMFOI LT
TIEORN
A LITTLE MORE ABOUT OAT
We don’t want to brag, but Alpro Oat For Professionals is pretty
great. If you’re not convinced, take a look at the facts
FIND YOUR FLAVOUR
FOR PROFESSIONALS on six coffees. Every coffee had to earn
its place, from taste in the cup to the
experience it provides. They started with
Plus it’s sustainable! a clean slate, thinking of each coffee in the
We source all our range as a chapter in the Allpress story.
It doesn't curdle with It’s the only organic Great taste in light oats from Europe, Five blends complemented by Our Coffee
acidity or heat and has Optimal balance of oat drink formulated and medium roasted which reduces Galaxy, designed to explore the never-
great workability fats and proteins for baristas coffee carbon footprint ending possibilities of single origins.
They chose to introduce a new “Coffee is a
dialogue around the range that speaks treasured ritual
Whilst Alpro Oat For Professionals is formulated especially for performance to the character of each coffee first - the for many people,
in hot drinks, that doesn’t stop it from making delicious cold coffees too! place or time of day you would drink and we know that
Try these great recipes… it, the history behind the blend, or a the quality of a
feeling the coffee leaves you with. morning flat white
Not wanting to tell anyone what they has the ability to
“should” be tasting, the language leaves make-or-break a
room for the coffee drinker to have their day. That’s why we
own personal-sensory experience. Whether focus on flavour.
you are looking for a specific flavour, or Coffee lovers can
the perfect coffee for a lazy Saturday confidently go into
morning, you’ll find it in their range. their local café
A
llpress have dedicated “In an increasingly noisy world we using Allpress
the past thirty years to wanted to use our expertise to deliver a Espresso, knowing
understanding the effects the complete yet approachable offering and they won’t be
diverse profiles and characteristics of focus on coffee as a simple pleasure. Finding disappointed”
coffee have on the palate – in order to a favourite is over to you. Whether choosing says Tony Papas,
create a reimagined coffee range. for home or your café, there is something for Allpress Espresso
An exercise in simplicity, they settled everyone to get excited about,” says Papas. Director.
Allpress Espresso Blend A.R.T. Espresso Roast
Social media videos for Mr Black Spirits Photography for Mr Black Spirits
This is it. We’ve been refi ning this blend since Great flavour sits on a knife edge. The
day one and it’s everything we think espresso precision of air roasting allows us to take our
Pecan pie should be: sweet, balanced and complex. It’s coffee to the very edge of flavour development
ICONS: BEN DAVIS, WIRA, SOODAM ELESTI LEE FROM TH E NOUN P ROJECT
the flavour Michael Allpress built a business while keeping the roast clean and sweet.
frappé on and it’s still our signature coffee. This is as big, fat and chocolatey as it gets.
SAY HI TO THE newbIE
Ingredients
l 200ml Alpro Oat
For Professionals
Browns Mill Organic The Good Brew
From our farmers that go the extra mile. Good any way, any day. Roasted to highlight
l Around 16 ice cubes
Cold-brew
Growing exceptional coffee is a complex and the juicy berry flavours, this sessionable coffee
INGREDIENTS TIP l 1 espresso shot
challenging practice. Growing exceptional organic is our go-to for lazy Saturdays around the
l 160ml Alpro Oat To make your own cold- l Half a ripe banana
oat latte
coffee is nothing short of a miracle. A mellow kitchen table. Designed for any brew method
For Professionals brew coffee, coarsely l Small handful of pecan nuts
coffee, for those that like to keep things natural. – just make sure there’s enough to share.
l 1tsp maple syrup
At last, it’s here! It’s fair to say that we’re pretty proud of our new oat drink. l 80ml
l3
cold-brew coffee
ice cubes
grind your desired beans,
then add 100ml of cold l 1tsp cinnamon powder
Not only is it the only organic oat drink made especially for baristas, water for every 6g of
PREPARATION coffee. Leave to steep Preparation
it’s seriously tasty and works wonders when it comes to creating a rich, Place the ice cubes in for eight to 24 hours Place all the ingredients in a
Haus Decaf Blend Our Coffee Galaxy
Reliably delicious, all day. Rich, bold and An endless discovery of what coffee can
glossy microfoam. Oatstanding! (…yep, we went there!) a glass. Pour in the in the fridge in a glass blender and blend together
roasted to our signature profi le. This is be. Expect the unexpected, as we present
cold-brew coffee, then bottle or Mason jar. until a uniform consistency.
our promise to never compromise on great bold and unique flavours from season to
add the Alpro Oat For Pour through a paper
flavour – morning, noon or night. Whatever season, origin to origin. This is our space
Professionals. Serve filter and your cold-brew Tip Serve in a tall glass
brings you here, we know you’ll love it. to play and your chance to explore.
Find out more about our full range of barista products including with a reusable straw. coffee is ready to drink. with a reusable straw.
Soya, Almond, Coconut and Oat at alpro.com/for-professionals I S SUE 3 4 19
I S S UE 35 27
For advertising opportunities call Nicholas Sykes 020 3086 8443 Ext 1 advertising@caffeinemag.com
MEDIA PACK 2021
Meet the team
Phil Wain Scott Bentley Tim Ridley Jo Williams Michael Chinnery Nicolas Sykes
Editor Founder & Editor at Large Chief Sub Editor Production & Advertising Director
Art Director distribution
London's Best Coffee One of the founders Jo has spent over With more years in
map originator, Phil With over 20 years of Coffeesmiths and 20 years in the Michael has 25 the publishing
is a stalwart of the of experience with later setting up the publishing industry, years of combined business than he
speciality coffee Britain’s top coffee marketplace, working across a publishing care to admit to,
scene in London. magazine publishers United Baristas. Tim huge variety of and management Nicholas has worked
Before joining working across titles is expertly placed in publications experience. He has for some of the
Caffeine Phil was the such as: Men’s the industry to see including health and been responsible largest publishing
editor of London's Health, GQ, Harper’s trends come and go fitness titles, real-life for delivering in- companies as well
Best Coffee app. He Bazaar and Glamour. with the data to magazines and the house and contract as setting up his
brings a wealth of Scott founded back it up. BBC website. production, printing, own magazine. A
contacts and Caffeine through a circulation & true asset to the
knowledge to the frustration at the distribution for Caffeine team.
team. lack of good coffee several publishers.
related content.
For advertising opportunities call Nicholas Sykes 020 3086 8443 Ext 1 advertising@caffeinemag.com
MEDIA PACK 2021
Technical Rate Card Rate Card
Specs PRINT DIGITAL
Material sent digitally must be Special Positions Multiple Bookings Instagram
supplied in PDF format to the Outside back cover £2760 3 issues 10% discount A bespoke image created and
PPA Pass4Press specifications: Inside back cover £2100 6 issues 20% discount posted to all our social channels £350
Information is available at Inside front cover £2200 Social Media Giveaway £400
www.pass4press.com Inside front cover spread £3250 Inserts
Fold out front cover £8000 Loose: per 1000 from £90 Instagram stories
Please ensure no live matter is 4 page cover wrap £15000 Bound in: per 1000 from £115 Single post £150
within 10mm of the trim size Block of 5 £350
as this may result in matter ROP Positions Advertorials Block of 10 £550
being trimmed Double page spread £2650 These are POA based on pagination,
Full page £1650 photography and writing required by the Video
Microsoft Word, Powerpoint Half page £935 editorial team. Please get in touch for a Video creation POA
and Excel files cannot be Quarter page £535 discussion about your needs and goals.
accepted as final artwork
Double-Page Spread Full Page Half-Page Vert. Half-Page Horiz. Quarter Page
Trim: 400mm x 275mm (w x h) Trim: 200mm x 275mm (w x h) Trim 100mm x 275mm (w x h) Trim 200mm x 138mm (w x h) Trim 100mm x 138mm (w x h)
Bleed: 406mm x 281mm (w x h) Bleed: 206mm x 281mm (w x h) Bleed 106mm x 281mm (w x h) Bleed 206mm x 144mm (w x h) Bleed 106mm x 144mm (w x h)
For advertising opportunities call Nicholas Sykes 020 3086 8443 Ext 1 advertising@caffeinemag.com
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