Advertising Network Study on Popular Malaysian Piracy Sites - Conducted by Veri-Site Commissioned by AVIA's Coalition Against Piracy (CAP)

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Advertising Network Study on Popular Malaysian Piracy Sites - Conducted by Veri-Site Commissioned by AVIA's Coalition Against Piracy (CAP)
Advertising Network Study
         on Popular Malaysian
              Piracy Sites

               Conducted by Veri-Site
Commissioned by AVIA's Coalition Against Piracy (CAP)
Advertising Network Study on Popular Malaysian Piracy Sites - Conducted by Veri-Site Commissioned by AVIA's Coalition Against Piracy (CAP)
Advertising Network Study on Popular Malaysian Piracy Sites - Conducted by Veri-Site Commissioned by AVIA's Coalition Against Piracy (CAP)
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TABLE OF CONTENT

     Executive Summary
 1   Analysis of the most popular pirate sites in Malaysia            4

 2   Analysis of ad network and ad exchange support to pirate sites   5

 3   Assessment of advertiser composition                             7

 4   Consumer Risk Factor                                             14
Advertising Network Study on Popular Malaysian Piracy Sites - Conducted by Veri-Site Commissioned by AVIA's Coalition Against Piracy (CAP)
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    EXECUTIVE SUMMARY
    Veri-Site (a division of Strategic IP Information Pte. Ltd, Singapore) tracked 52 of the
    most popular pirate sites in Malaysia, in January 2019, to understand the advertisement
    network support in place for these sites, and to identify companies advertising on these
    sites. This study found that the vast majority (92%) of the sites were ad supported and had
    the potential of generating millions of dollars for the companies and individuals
    promoting these sites, with their annual page views running into billions, a telling
    indication just of how popular these websites are in Malaysia and how openly copyright
    laws are being flaunted in the country.

    The content theft industry has low barriers to entry and video streaming sites are the new
    normal. Malaysia is no exception to this rule. These sites operate using cloud-based
    technology that allow pirate networks operators to quickly launch new sites in the event a
    site gets blocked or shut down.

    Pirate networks typically use multiple ad network services for the placement of
    programmatic ads on their sites.

    Our key findings include the following:

      • The use of ad delivery entities: 92% of the 52 most popular pirate sites in Malaysia
        are supported by at least one ad network. The two most visible ad networks in our
        study were Google Ad Sense (19 sites) and Google DoubleClick (32 sites), however
        we only found 2 mainstream ads placed by these ad networks. The study linking
                                                                                                  92%
        mainstream ads to ad networks found that Steepo, Bebi Media and Adskeeper placed of the 52 sites in
        the highest number of mainstream ads. (Note: since ad networks target ads based on the sample study
        search history, it is possible that ads from other entities were not delivered.)     were supported by
                                                                                             at least one ad
      • Mainstream business advertisers at risk: Low levels of industry awareness locally network
        appear to be the reason why ads of legitimate Malaysian businesses appear on pirate
        sites. This study found as many as 184 different mainstream brands being advertised
        on the 52 most popular pirate sites in Malaysia. Popular brands being advertised
        include 11street.my, Perodua, Exabytes, q0010.sg, Amazon and Dell.

      • Social impact of advertising: Pirate networks also attract advertising from several
        high-risk advertisers from the following sectors: adult dating, pornography,
        malware, and gambling. This study found 133 advertisers in the high-risk category.

      • Illicit Steaming Devices (“ISDs”)and Mobile Apps: A recent study by YouGov in
        Malaysia found that consumers are cutting the cable and moving to ISDs and a recent
        study by Veri-Site found 854 sellers offering ‘fully loaded’ ISD boxes on online
        marketplaces such as Lazada.com.my, and 11street.my, in Malaysia. These sellers
        have been reported and removed successfully by AVIA’s Coalition Against Piracy
        (“CAP”) initiative. Additionally, ISDs and mobile devices are enabled by apps;
        Veri-Site studied 65 mobile marketplaces and found over 100 pirate apps on Android
        and Microsoft marketplaces. Approximately, 62% of the pirate apps were supported
        by at least 1 ad network and there was a high prevalence of mainstream ads.
Advertising Network Study on Popular Malaysian Piracy Sites - Conducted by Veri-Site Commissioned by AVIA's Coalition Against Piracy (CAP)
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Our study supports the hypothesis that advertising revenue is the primary driver for pirate
sites. The best way to deter advertising revenue from going to pirate networks would thus       Our study supports
appear be for ad agencies, ad networks and advertisers to build comprehensive risk              the hypothesis that
management frameworks in order to address this risk proactively. Further, advertisers           advertising revenue
could protect their brands by insisting that their adverting campaigns be DAAP certified.        is the primary driver
                                                                                                for pirate sites.
Introduction
Recent technological changes have impacted the way pirated content is being delivered
to consumers globally, including within Malaysia – a market in which illegal
downloading remains extremely widespread. With the recent crackdown on several
popular torrent networks, such as The Pirate Bay and KickassTorrents, pirate sites have
become more fragmented and rely on a host of ‘deepweb’ and ‘cloud based’
infrastructures to deliver pirated content, which continue to generate millions of dollars
in advertising revenue.

In the past year, Veri-site has identified thousands of sites distributing pirated content. In
January 2019, fresh scans for sites were conducted by Veri-Site to identify pirate sites
dealing in international (primarily English language) content, as well as in vernacular
languages in Malaysia. A sample of 52 pirate sites were selected based on their popularity
and ad network support in order to identify key institutions that are used by pirate sites.
                                                                                         Significant proportion
The findings of this study are alarming not only for content rights owners, who continues of ads on the 52 sites
to lose significant revenue to 'rogue' sites, but also for consumers, as a significant comprises
proportion of ads on these sites comprises ‘malvertisements’ (malicious ads, or ads that ‘malvertisements’
are infected with malware). The majority of mainstream businesses also lose out as their
brands appear alongside ads placed by high-risk industries, such as porn and gambling
sites.

Pirate sites can be categorized, broadly, as follows:

  •     Video Streaming Sites;
  •     Index (link) Sites;
  •     Torrent and Other Peer-to- Peer (P2P) Portals;
  •     Direct Download Sites (DDL)
Advertising Network Study on Popular Malaysian Piracy Sites - Conducted by Veri-Site Commissioned by AVIA's Coalition Against Piracy (CAP)
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                              FIGURE 1 : PIRATE SITE TYPE

                                    2%

                              6%

                       11%                                          Video Streaming Sites

                                                                    Index (link) Sites

                                                                    Torrent and Other P2P Portals

                                                                    Direct Download (DDL) Host Sites

                                             81%

    This report explores four specific areas related to piracy in Malaysia:
                                                                                                               Video Streaming
    Ÿ Analysis of the top sites (by Alexa rank) observed in January 2019                                       sites have become
    Ÿ Analysis of ad network and ad exchange support to pirate sites                                           the most popular
    Ÿ Advertiser composition                                                                                   form of piracy
    Ÿ Consumer risk factors

    1. Analysis of the most popular pirate sites in Malaysia                                                   81%
    With improved internet connectivity, Video Streaming sites have become the most                            of the 52 most
    popular form of piracy as these sites can be set up and promoted cheaply and efficiently.                    popular pirate sites
    Video streaming sites and Index (link) sites aggregated 8.72 billion and 6.42 billion page                 in Malaysia are
    views annually, respectively. The once popular pirate DVD industry in Malaysia appears                     Video Streaming
    to be a dead or dying sector.                                                                              sites

                              FIGURE 2 : ANNUAL PAGE VIEWS

                10           8.72

                8                                    6.42
     Billions

                6

                4

                2                                                          0.98
                                                                                                    0.01
                0

                     Video Streaming Sites     Index (link) Sites   Torrent and Other       Direct Download
                                                                       P2P Portals          (DDL) Host Sites
Advertising Network Study on Popular Malaysian Piracy Sites - Conducted by Veri-Site Commissioned by AVIA's Coalition Against Piracy (CAP)
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Two streaming sites that are popular in Malaysia, www.kissasian.sh and www.icdrama.to
are ranked amongst the 10 most popular pirate sites globally by Alexa.

Table 1: Alexa rank of the top 10 sites
 Top sites                            Alexa Rank in Malaysia (Jan 2019)
 Kissasian.sh                                              23
 Icdrama.to                                                44
 Kissanime.ru                                              59
 Yts.am                                                    69
 Indoxxi.cool                                              81
 Kshow123.net                                              93
 Kshowonline.com                                           104
 Myasiantv.se                                              116
 8maple.ru                                                 124
 Kbergetar04.blogspot.com                                  126

2.Analysis of ad network and ad exchange support to pirate sites

We found 48 sites of the top 52 pirate sites to be supported by an ad network, ad exchange
or ad agency (collectively, “ad delivery entity”).
                                                                                             69%
                                                                                             of the 52 sites in the
                                                                                             sample study were
These 48 sites utilized the services of a combination of 45 ad networks, 12 ad agencies      provided ad network
and 11 ad exchanges.                                                                         services by Google
                                                                                             companies,
                                                                                             DoubleClick and
                                                                                             Adsense, making
                  FIGURE 3 : AD ECOSYSTEM
                                                                                             them the most
                                                                                             popular among
50                  45                                                                       pirate sites.

40

38

25

13                                            12                          11

0
                Ad Network                Ad Agency                  Ad Exchange
Advertising Network Study on Popular Malaysian Piracy Sites - Conducted by Veri-Site Commissioned by AVIA's Coalition Against Piracy (CAP)
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    Google DoubleClick and Google AdSense were the top ad delivery entities that supported
    advertising on 69% of the examined pirate sites.

    Table 2: Client base of Google AdSense and DoubleClick
                                                   Supporting Sites
     Kissasian.sh                     123movies.la            Pencurimovie.pro           123movie.cc
     Kshowonline.com                  Myanimelist.net         Dnvod.tv                   Tamilgun.rocks
     Kbergetar04.blogspot.com         Ganol.si                Kissanime.ac               Pencurimovie.info
     Infobergetar.com                 Anime1.me               Ikshow.net                 Dfm2u.net
     vid.net                          Movisubmalay.com        Fmovies.to                 Mytonton.net
     Kissasian.es                     Dramaterkini.biz        Dramabus.com               1337x.to
     Tontondramakb.blogspot.com       Indoxxi.cool            Icdrama.se                 Dfm2u.xyz
     Hdpopcorns.co                    Kshow123.net            Tamildhool.com             Movieinfobsyok.info
     Tvboxnow.com                     Myasiantv.se            Gogoanimes.tv              Malaymov.xyz

    The top ad delivery entities
                        FIGURE 4 : TOP AD DELIVERY ENTITIES

                                                                           DoubleClick
                                13%                                        Google Adsense
                                                                           MarketGid
                                              7%
                                                                           Pubma c
                                                   5%                      AppNexus
           51%
                                                                           Quantcast
                                                   4%

                                               4%
                                                                           Adsna ve
                                              4%                           Taboola
                                         4%
                                    3%                                     Criteo
                            2% 3%
                                                                           Popads
                                                                           Others
Advertising Network Study on Popular Malaysian Piracy Sites - Conducted by Veri-Site Commissioned by AVIA's Coalition Against Piracy (CAP)
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The frequency distribution of the number of sites shows that 83% of the sites were
supported by more than one ad delivery entity giving pirate sites access to all kinds of
advertising revenue. On average , each pirate site is supported by 6 ad delivery entities.
Two sites that are popular in Malaysia, namely www.kissasian.sh and www.kissasian.es,
are each supported by a whopping 23 ad delivery entities.

                                   FIGURE 5 : NO. OF AD NETWORKS ACROSS WEBSITES

                          12
                                           10
                          10
                                                     8
    No. of Websites

                          8                                  7
                                                                     6
                          6         5                                                                  5
                               4                                                          4
                          4
                                                                                                  2
                          2                                                   1

                          0
                               0    1       2        3       4       5        6           7       10   ≥12
                                                         No. of Ad Networks

3. Assessment of advertiser composition
There are essentially two kinds of advertisers that appear on piracy websites:
Ÿ                 Mainstream brands (whose ads appear to have been placed on these sites without the
                  knowledge of these brand owners);

Ÿ                 Less reputable advertisers, such as the pornography, adult dating or illegal gambling
                  industries (collectively known as HRA), that strategically place their ads on piracy
                  websites (perhaps to cater to the younger demographic that forms the principal user
                  base of such sites).

                                   FIGURE 6 : AD CATEGORY

    350
    300
    250
                                         313

                                                                                      212
                                                                                                             58%
                                                                                                             of the 317
    200                                                                                                      advertisers on pirate
                                                                                                             sites were well-
    150
                                                                                                             known brands,
    100                                                                                                      categorized as
           50                                                                                                'Mainstream brands'.
                                                                                      -
                      0
                                    Mainstream Ads                                High Risk Ads
Advertising Network Study on Popular Malaysian Piracy Sites - Conducted by Veri-Site Commissioned by AVIA's Coalition Against Piracy (CAP)
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    317 advertisers were found to be advertising on 48 pirate sites (4 of the websites were free
    of ads). 58% of these 317 advertisers were mainstream brands. The remaining 42% were
    high-risk ads.

    Mainstream advertisers
    313 ads placed by mainstream brands appeared on 42 pirate sites. The breakdown of the
    mainstream advertisers shows that media & entertainment, ecommerce, gaming, banking
    services, social and IT service sites account for 90% of advertising on pirate sites.

                FIGURE 7 : MAINSTREAM ADVERTISERS BY INDUSTRIES

                     10%                                Media and entertainment
                6%                 26%                  e-Commerce
                                                        Banking Services
          12%
                                                        Gaming
                                                        Social
                                                        IT Services
             14%                    17%
                                                        Other

                       15%

    Mainstream brands placing ads on pirate sites accessible in Malaysia include 11street.my,
    Perodua, Exabytes, qoo10.sg, Amazon, Honda and Dell. Mainstream ads are also
    frequently placed alongside HRA on piracy sites, posing a reputational risk to brand
    owners.

                                     Mainstream Brands
9

We analysed 525 ads placed on 52 pirate sites (both mainstream and high risk advertising
(“HRA”)) to determine which ad networks placed the ads. Our findings show that ad
networks Steepto, Bebi Media and Adskeeper were the most active ad networks and
responsible for the placement of mainstream ads.

TABLE 3:ANALYSIS OF THE TOP AD NETWORKS PLACING
             ADS OF TOP MAINSTREAM BRANDS

 Top brands                      No. of ads                  Ad network(s)
11street.my                           3             DoubleClick, Rubicon Project, Rtbhouse
 Perodua                              1             Revive Adserver                          Steepto,
 Exabytes                             1             Google Lead Services                     Bebi Media and
 Eastspring investments               1             Revive Adserver                          Adskeeper were
 Pokemon Mega                         6             Bebi Media                               the most active ad
 Qoo10.sg                             4             DoubleClick                              networks and
                                                                                             responsible for the
 Amazon                               4             Amazon
                                                                                             placement of
 Honda                                1             Revive Adserver                          mainstream ads.
 Dell                                 7             Adskeeper

Mainstream brands:
10

     ii. The following ad for Honda appearing alongside an ad for an adult content site on
     kshowonline.com, which has the potential of generating over 10 million visitors in six
     months. (source: similarweb.com)

     iii. An ad for Perodua, Malaysia’s largest car manufacturer, appears alongside a high-
     risk ad featuring malware on a pirate site, yts.am, which has the potential of generating
     approximately 125 million visitorsin six months. (source: similarweb.com)
11

iv. An ad for 'Eastspring Investments', an Asian asset management company, appears
alongside a high-risk gambling ad on a pirate site, 1337x.to, which has a potential of
generating over 104 million visitors in six months. (source: similarweb.com)

v. An ad for Qoo10.sg, a Southeast Asian e-commerce platform, appears alongside a
high-risk unregulated ad related to a weight loss products on a pirate site, Kissanime.ru,
which has a potential of generating approximately 115 million visitors in six months.
(source: similarweb.com)
12

     vi. An ad for Amazon.com appears on a video streaming site, myanimelist.net, which
     has the potential of generating approximately 77 million visitors in six months. (source:
     similarweb.com).

     High-risk advertisers
     This study found 212 high-risk ads placed on 45 pirate sites. The categories of high-risk
     industries unregulated sites promoting fake news, weight loss and beauty products
                                                                                                 40%
                                                                                                 of the ads involved
     (“unregulated products”) (34%), gambling (18%), adult dating and pornography (10%),         malware,
     and other piracy sites (2%); malware was featured in 36% of the ads. Malware ads are        unregulated
     explored in greater detail in the Consumer Risk section below.                              products, gambling,
                                                                                                 pornography, adult
                                                                                                 dating and piracy
                     FIGURE 8 : HIGH-RISK ADVERTISER INDUSTRIES                                  sites.

                           2%

                   10%
                                                        Malware
                                      36%               Unregulated products
            18%                                         Gambling
                                                        Adult Da ng & Pornography
                                                        Piracy Sites

                         34%
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82% of the high-risk ads were detected on ‘video streaming sites’ followed by 9% on
‘index (link) sites’, examples of which are as follows:

(example of a pornographic advertisement on ganol.si)

(example of a gambling advertisement on dunia21.org)
14

     4. Consumer Risk Factors

     In addition to generating significant revenue to the detriment of mainstream advertisers
     and copyright owners, sites that share stolen content also place consumers at risk. This
     threat comes essentially from malware embedded in adverts or within streaming or
     torrent files. Our study found that 63% of pirate sites provided links to malware and most
     of these ads were displayed alongside mainstream brand ads, in an effort to stay
     undetected. In most instances, malware was hidden behind Download or Playbuttons, but
     in many instances it was not even necessary to click on a link to trigger the unwanted
     download. While most of the malware on these sites comprised adware (software that
     automatically displays or downloads advertising material such as banners or pop-ups
     when a user is online), 18% contained more dangerous forms of malware. These forms of
     malware were not analysed for the purposes of the study.

                     FIGURE 9 : TYPE OF MALWARE

                  18%
                                                                                                 36%
                                                                                                 of the high-risk ads
                                                       Adware                                    featured Malware
                                                       Malware

                                82%

                     FIGURE 10 : METHOD OF MALWARE DISTRIBUTION

                        7%

               12%

                                                        Onclick Ads
                                       47%              Banner
                                                        Popup Ads
                                                        Onvideo Ads
              34%
15

The following are examples of potential risks from adware:

i. The direct download site, HDpopcorns.co, featured an on-click ad that launched pop-
ups by clicking anywhere on the page. The user would find it difficult to navigate to the
content without ultimately downloading some unwanted software.

ii. The video streaming site 123movies.la features ads triggered via a 'download' button
which operates as a back door for other software used to potentially launch denial of
service attacks, gather personal data, or execute other computer programs.
16

     Mobile Advertising on Illicit Streaming Devices
     A recent study by YouGov has revealed an increasing trend of consumers cutting the cable
     and migrating to copyright infringing apps preinstalled on TV boxes, also known as Illicit
     Streaming Devices (“ISDs”). The YouGov survey, commissioned by AVIA's Coalition
     Against Piracy found that 25% of Malaysian consumers use a TV box which can be used
     to stream pirated television and video content. The survey also found that of the 25% of
                                                                                                  854
                                                                                                  sellers were
     Malaysian consumers who purchased an illicit streaming device for free streaming, three      identified offering
     in five (60%) stated that they cancelled all or some of their subscription to legal pay TV    'fully loaded' ISD
     services. Unfortunately ISDs are easy to find on various ecommerce marketplaces, social       boxes on Malaysian
     media and electronic retail outlets. A recent study by Veri-Site found 854 sellers offering   marketplaces.
     'fully loaded' ISD boxes on online marketplaces such as Lazada.com.my, and
     11street.my, in Malaysia.
      Table 4: TOP MARKETPLACES OFFERING ISD BOXES
      Marketplace                                               ISD listings
      Lazada.com.my                                                 7,041
      Taobao.com                                                    2,695
      11street.my                                                    421
      Q0010.my                                                       226
      Lelong.com.my                                                  171

     While some pirate apps integrated with ISDs charge a onetime subscription and offer
     content ad free, other pirate apps are integrated with ad networks such as, Admobservice,
     MoPub, and Amazon.

     Examples of popular OTT apps

                    CotoMovies

                                                                                                  100
                                                                                                  mobile apps were
                                                                                                  found distributing
                                                                                                  pirated content

                                                                                                  62
                                                                                                  mobile apps were
                                                                                                  supported by ad
     Veri-Site conducted an analysis of 65 mobile marketplaces and found over 100 pirate apps     networks and
                                                                                                  advertisers
     on Android and Microsoft marketplaces. Of the 100 pirate apps, 62 apps were found to be
     supported by at least one mobile ad network and 8 apps were supported by more than 2 ad
     networks. There was high prevalence of mainstream ads on 62 mobile apps, indicating
     that mobile ad networks need to do more to block advertising to pirate apps.
17

Table 5: AD NETWORK ANALYSIS OF 10 POPULAR OTT APPS
Mobile App         App store      No. of        Mainstream Ad                     Ad
                                downloads          brands                       network

Putlocker           apkpure                    Western Union, Addison Lee,     Admobservice,
                                                      Booking.com                Mopub

                                                                               Admobservice,
Appflix              Uptodown     1,890,079        Hitachi, Yorkshire Tea      Amazon, MoPub,
                                                                              TapJoy, AppLovin

Newest Movies                                  Amazon Prime video, Izettle,    Admobservice,
                    Uptodown      70,785
HD                                               Paym, Rakez, Spicejet           Mopub

                                              Dell EMC, Berklee College of     Admobservice,
OneBox             rawapk.com                  Music, Liquid Web Inc., Short  Amazon, MoPub,
                                             Sight, Humanistic Robotics (HRI) TapJoy, AppLovin

                                                    Amazon, Audible,           Admobservice
Teatv                                                Addison Lee

                                              Uber, George Brown College,
Free Movies 2019    apkpure                                                    Admobservice
                                                      Lieferheld

HD Movies                                     Roto-Rooter, Liquid Web Inc.,
Free - Watch        apkpure                    Yidio, Groove Identification    Amazon, MoPub,
                                               Solutions, Traveleilat.com,    TapJoy, AppLovin
Free Online
                                                     Exporta Global

                                             SAE Expression College, Yidio,
                                                Uber Eats, Google Store,
Free Full Movies    apkpure                                                    Admobservice
                                               Traveleilat.com, Singapore
                                             Management University (SMU)

Watch HD Movies                                 Uber Freight, Papa John's,
                    apkpure                                                    Admobservice
Free Online                                       Paradise Valley Spas

                                               Action, Dream-singles.com,
Hot Movies Hub      apkpure                    American Queen Steamboat
                                                                               Admobservice
                                             Company, Royal Bank of Canada,
                                                    Centraal Museum
18

     CONCLUSION
     This study clearly establishes that the top 52 piracy sites in Malaysia are largely supported
     by advertising revenue. Most pirate sites utilize ad networks to access all types of
     advertisers - big brands (both international and local), gambling sites, e-commerce sites,
     adult dating sites and unregulated products sites. Ad Networks appear to be exerting very
     weak control, if at all, when adding sites to their ad networks, thus allowing piracy to
     thrive. The study also highlights an alarming level of mainstream brands advertising on
     mobile applications, highlighting the need to address the same issues with mobile ad
     networks. While there is no silver bullet to fight piracy, our study has underlined the
     need for content rights owners, brands, and regulators to work together to reduce piracy
     by blocking their primary source of income, namely ad-generated revenue.
19

GLOSSARY

                             A site that distributes copyrighted content such as,
        Pirate Site                    TV shows and movies, illegally.

                               A pirate site that stores video and audio files in
   Video Streaming Site       compressed form to enable them to play over the
                              Internet immediately without having to download
                                             them on a hard drive.

                              A site that provides cloud services to store illegal
 Direct Download (DDL)      content. Uploaders of the content can share the stored
        Host Site                          content with other users.

Torrent &Other P2P Portal   A pirate site that offers peer-to-peer sharing services.

                             An instance of an Internet user visiting a page on a
       Page Views                                 website.

                              Premium or popular brands advertising on pirate
Mainstream Advertisements                         sites.

                            Advertisements placed by organizations that promote
                             products and services such as, adult content, adult
High-Risk Advertisements
                             dating services, malware, circumvention products,
                                         gambling and unregulated.

                            An intermediary service that connects advertisers to
       Ad Network           websites to place advertisements. Example: Google
                                         Adsense and Market Gid.

                             An Ad agency is specialized in creating, planning
                             and handling advertising for its clients. An agency
       AD Agency             handles overall marketing and branding strategies
                               and sales promotions for its clients. Example:
                                           Adform and Dotomi.

                             Is a digital marketplace that enables advertisers and
      AD Exchange              publishers to buy and sell advertising space, often
                              through real-time auctions. Example: DoubleClick
                                                 and Pubmatic.
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     Appendixes
     APPENDIX A: LIST OF WEBSITES

     Video Streaming Sites          Tvboxnow.com
     Kissasian.sh                   Lovetvshow.info
     Icdrama.to                     123movie.cc
     Kissanime.ru                   123movies.la
     Indoxxi.cool                   Tamilgun.rocks
     Kshow123.net                   Myanimelist.net
     Kshowonline.com                Newasiantv.ch
     Myasiantv.se                   Ganol.si
     8maple.ru                      Pencurimovie.info
     Pencurimovie.pro               Anime1.me
     Ondramanice.co                 Movisubmalay.com
     Dnvod.tv                       Dfm2u.net
     Kissanime.ac                   Layanjer.com
     Ikshow.net                     Malaymov.xyz
     Fmovies.to                     Araihd.com
     Dunia21.net                    Direct Download (DDL) Host Sites
     Dramabus.com                   Hdpopcorns.co
     Watchasian.co                  Index (link) Sites
     Infobergetar.com               Kbergetar04.blogspot.com
     Dramacool9.io                  300mbfilms.co
     K-vid.net                      Dramaterkini.biz
     Icdrama.se                     Movieinfobsyok.info
     Kissasian.es                   Kbergetar.us
     Tamildhool.com                 Mytonton.net
     Gogoanimes.co                  Torrent and Other P2P Portals
     Tontondramakb.blogspot.com     Yts.am
     Gogoanimes.tv                  Rarbgway.org
     Dfm2u.xyz                      1337x.to
21

APPENDIX B: LIST OF AD NETWORKS

  Ad Network       No. of websites       Ad Network         No. of websites
  Double Click           32                Adition                3
 Google Adsense          19                VigLink                2
    Marketgid            14                BlueKai                2
    Pubmatic             11                 adform                2
   App Nexus             10               Adchoice                2
    Quantcast            9                  Innity                1
    Adsnative            9                  Scupio                1
     Taboola             8                LiveRamp                1
      Criteo             8                 Popcash                1
     Popads              6                  Adstir                1
   Drawbridge            6             WWWPromoter                1
     OpenX               5               IY MEDIA                 1
   Bebi Media            5                  kisoke                1
  Propeller Ads          5                Bidtellect              1
   Revcontent            5                 Amazon                 1
     Steepto             5                 RevRTB                 1
    CPMStar              4                HTTPool                 1
   TradeDesk             4                SundaySky               1
 Advertising.com         4                Adsfactor               1
   Adskeeper             4             Visible Measures           1
    Outbrain             3               ReklamStore              1
  Fidelity Media         3                Gumgum                  1
   Rocketfuel            3                 Microad                1
  Tribal Fusion          3            Integral Ad Science         1
    Getintent            3                 ownerIQ                1
    Rubicon              3                  Teads                 1
      Mgid               3                TripleLift              1
 Smart AdServer          3               RTB House                1
     Dotomi              3               SpotXchange              1
    Freakout             3               delta project            1
    RUNads               3                 Semasio                1
   RadiumOne             3                 Eyeview                1
    Videology            3              StickyADS.tv              1
 Revive Adserver         3           Google Lead Services         1
22

     APPENDIX C: ALEXA RANK

                                Malaysian                              Alexa rank
     Domain Name        Status Content (Y/N)           Type                in
                                                                        Malaysia
                                                                       (Jan 2019)
     Kissasian.sh       Active    Yes          Video Streaming Sites      23
     Icdrama.to         Active    Yes          Video Streaming Sites      44
     Kissanime.ru       Active    No           Video Streaming Sites      59
                                               Torrent and
     Yts.am             Active    No           Other P2P Portals          69
     Indoxxi.cool       Active    Yes          Video Streaming Sites      81
     Kshow123.net       Active    No           Video Streaming Sites      93
     Kshowonline.com Active       No           Video Streaming Sites      104
     Myasiantv.se       Active    No           Video Streaming Sites      116
     8maple.ru          Active    No           Video Streaming Sites      124

     Kbergetar04.                              Video Streaming Sites
                        Active    Yes                                     126
     blogspot.com

     Pencurimovie.pro   Active    Yes          Video Streaming Sites      132
     Ondramanice.co     Active    No           Video Streaming Sites      162
     Dnvod.tv           Active    No           Video Streaming Sites      174
     Kissanime.ac       Active    No           Video Streaming Sites      181
     Ikshow.net         Active    No           Video Streaming Sites      184
     Fmovies.to         Active    No           Video Streaming Sites      207
     Dunia21.net        Active    Yes          Video Streaming Sites      212
                                               Torrent and Other
     Rarbgway.org       Active    No           P2P Portals
                                                                          231
     Dramabus.com       Active    No           Video Streaming Sites      239
     Watchasian.co      Active    No           Video Streaming Sites      245
     Infobergetar.com   Active    Yes          Video Streaming Sites      262
     Dramacool9.io      Active    No           Video Streaming Sites      278
23

                                                                 Alexa rank
                          Malaysian              Type                in
Domain Name       Status Content (Y/N)                            Malaysia
                                                                 (Jan 2019)
K-vid.net         Active    Yes          Video Streaming Sites    283
Icdrama.se        Active    Yes          Video Streaming Sites    285
                  Active                 Torrent and
1337x.to                    No           Other P2P Portals
                                                                  291
Kissasian.es      Active    No           Video Streaming Sites    302
Tamildhool.com    Active    Yes          Video Streaming Sites    305
Gogoanimes.co     Active    No           Video Streaming Sites    316
Tontondramakb.                           Video Streaming Sites
blogspot.com      Active    No                                    339

Gogoanimes.tv     Active    No           Video Streaming Sites    342
                  Active    No           Direct Download
Hdpopcorns.co                            (DDL) Host Sites         372
Dfm2u.xyz         Active    Yes          Video Streaming Sites    391

Tvboxnow.com      Active    Yes          Video Streaming Sites    392
Lovetvshow.info   Active    No           Video Streaming Sites    395
123movie.cc       Active    Yes          Video Streaming Sites    397

123movies.la      Active    No           Video Streaming Sites    414
Tamilgun.rocks    Active    Yes          Video Streaming Sites    417
Myanimelist.net   Active    No           Video Streaming Sites    419
Newasiantv.ch     Active    Yes          Video Streaming Sites    437
300mbfilms.co      Active    No           Index (link) Sites       445
Ganol.si          Active    Yes          Video Streaming Sites    463
Pencurimovie.info Active    No           Video Streaming Sites    486
Anime1.me         Active    Yes          Video Streaming Sites    499
movisubmalay.com Active     No           Video Streaming Sites    515
24

                                                                       Alexa rank
                                Malaysian             Type                 in
     Domain Name        Status Content (Y/N)                            Malaysia
                                                                       (Jan 2019)
     dfm2u.net          Active    Yes          Video Streaming Sites    601
     layanjer.com       Active    Yes          Video Streaming Sites    1,319
     dramaterkini.biz   Active    Yes          Index (link) Sites       1,970

     movieinfobsyok.info Active   Yes          Index (link) Sites       2,807
     malaymov.xyz       Active    Yes          Video Streaming Sites    2,933
     kbergetar.us       Active    Yes          Index (link) Sites       3,315

     araihd.com         Active    Yes          Video Streaming Sites    7,296

     mytonton.net       Active    Yes          Index (link) Sites       8,266
25

About Asia Video Industry Association (AVIA)
The Asia Video Industry Association (AVIA) is the trade association for the video
industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and
healthier through promoting the common interests of its members. AVIA is the
interlocutor for the industry with governments across the region, leads the fight against
video piracy and provides insight into the video industry through reports and conferences
aimed to support a vibrant video industry. AVIA evolved from Casbaa in 2018.

About Veri-Site
Veri-Site is a technology platform providing risk- relevant intelligence regarding high-
risk pirate networks, pirate apps, fake news sites, and sites inciting violence. Veri-Site is a
Trustworthy Accountability Group ("TAG") certified Digital Advertising Assurance
Service Provider ("DAAP") focused on tracking the ad ecosystem of pirate sites and
pirate apps and providing data to block revenue streams and access to them. Veri-Site is
used by leading ad agencies, ISPs, industry bodies, media owners and payment service
providers around the world.

Anti-Piracy Services:

Ÿ Brand safety data services that provides detailed intelligence to demonetize and block
  access to pirate sites
Ÿ Digital advertising spend audits for brands to see if there ads are appearing on high risk
  sites
Ÿ Tracking advertising on pirate apps
Ÿ Enforcement services
26

     Authors of the Report

                         BHARAT DUBE
                         Chairman
                         Veri-Site (a division of Strategic IP Information Pte (“SIPI”))
                         Contact: bharatdube@sipi-ip.com

     Bharat Dube earned a Juris Doctor degree from Duke Law School in 1986 and is a
     graduate of the United World College of the Atlantic, and Harvard University. He was a
     key member of the litigation and enforcement team of Richemont, the Swiss luxury goods
     conglomerate, between 1990 and 2010 and headed Richemont's global IP litigation team
     for several years. Prior to joining Richemont, Bharat worked with the World Intellectual
     Property Organization (WIPO), in Geneva.

     He has lectured extensively at IP symposia around the world, including events sponsored
     by the International Anti-Counterfeiting Coalition, the International Trademark
     Association, ACACAP, WIPO and various bar associations and universities. He is an
     honorary adjunct professor at the O.P. Jindal Law School in India.

                         Bharat Kapoor
                         Chief Executive Officer
                         Veri-Site (a division of Strategic IP Information Pte (“SIPI”))
                         Contact: bharatkapoor@sipi-ip.com

     Bharat Kapoor has over 19 years of work experience where he had taken on a wide range
     of operating roles ranging from strategy development, risk management, business
     development and marketing. As CEO of SIPI, Bharat heads global operations and
     manages teams in China, Thailand, the US and the UK.

     Prior to SIPI, Bharat was an Associate Director with EY where he worked in the
     Technology and Media group with a focus on Media. At EY, Bharat led the business
     development and advisory services program for companies operating in the media, e-
     commerce and advertising sectors. Throughout his career, Bharat has followed the digital
     and e-commerce industry closely and has advised startups in various capacities.

     Before joining EY, Bharat worked with Star TV, a subsidiary of News Corp, where he was
     responsible for the marketing and sales of several niche channels. Bharat has a Bachelor
     of Business (Honours) from the University of Technology, Sydney.
27

SINGAPORE                     CHINA

SIPI Headquarters             Soho 402, Zhihui Park, No.310
55 Niven Road                 Yuangang Road, Tianhe
Singapore 228403              District,Guangzhou City
T: (+65) 6224 2717

SWITZERLAND                   INDIA

17 Chenmin de la Fauvette     C-7, Third Floor
1294 Genthod                  Sector 3, Noida 201301
                              Uttar Pradesh
                              T: (+91) 120 428 2484/5
USA

SIPI Business Control, Inc.
3 Safeguard Place
Irvine, CA 92602
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