30% OFF PROMO CODE: CONTENT360WEEK - 8 11 JUNE 2020 - Marketing Interactive

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30% OFF PROMO CODE: CONTENT360WEEK - 8 11 JUNE 2020 - Marketing Interactive
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                        PROMO CODE:
                      CONTENT360WEEK
                       8FY20 WTIL31MARON

         8 - 11 JUNE 2020

Keynote Speaker:
GARY VAYNERCHUK
Chairman of VaynerX
CEO of VaynerMedia
30% OFF PROMO CODE: CONTENT360WEEK - 8 11 JUNE 2020 - Marketing Interactive
CONTENT 360                                                                                ABOUT THE
                                                                                           VIRTUAL CONFERENCE
EVOLVE WITH US: NAVIGATE THE                                                               We’ve all been talking about it. Now it’s time to put words into action!
FUTURE OF CONTENT MARKETING                                                                With that, MARKETING-INTERACTIVE is proud to be going virtual with its
                                                                                           most successful flagship event Content 360. While this decision wasn’t
TO DRIVE BUSINESS PERFORMANCE.                                                             taken lightly, we believe it’s the right one. With no clear visibility on when
                                                                                           travel, gatherings and regulatory measures will return to normal, it’s time to
                                                                                           do what so many of you are already doing – turning this new reality into an
                                                                                           opportunity to adapt, evolve and create value.
    #CONTENT360WEEK                                                                        Join Content 360 Week and learn how to build a strategic content marketing
                                                                                           plan that is responsive to change. Clearly and visually align strategic
                                                                                           initiatives to business goals in your content. Navigate and adjust marketing
EVENT DATE: 8 - 11 JUNE 2020                                                               spend and plans to global instability due COVID-19. Develop a content
WEBSITE: https://conferences.marketing-interactive.com/content360-sg/                      marketing strategy to help senior leaders of customer-facing teams.
                                                                                           Create adaptable marketing programs and messaging to changing
                                                                                           consumer context.
FOR MORE INFORMATION ABOUT CONTENT 360,
CONTACT OUR FRIENDLY PROJECT MANAGERS:                                                     Spaced out over 4 days to prevent screen-viewing burnout, Content 360
                                                                                           Week will feature sought-after speakers from across the region, who will be
                                                                                           on stand-by to answer your questions LIVE. Join us online, from the comfort
REGISTRATION AND GENERAL ENQUIRIES
                                                                                           of your home, office or favourite work spot!
SINGAPORE                                    PHILIPPINES, AUSTRALIA, THAILAND,
Kheeran Vasuthavan                           VIETNAM & CAMBODIA                            WHAT’S NEW in 2020? If you enjoy live webinar workshops and think
Project Manager                              Czarina Solomon
Email: kheeranv@marketing-interactive.com
                                                                                           you will benefit from having a pre-conference workshop to get hands on
                                             Head, Project Management
Tel: +65 6423 0329                           Email: czarinas@marketing-interactive.com
                                                                                           in brushing up your content marketing prowess, you have the perfect
Mobile: +65 8598 5965                        Tel: +65 6423 0329                            opportunity to do so on 8 June 2020 with live Q&A sessions with the trainer.
                                             Mobile: +65 8112 6351
MALAYSIA
Mohanesh Kumar                               INDONESIA & BRUNEI
Project Manager
Email: Mohaneshk@marketing-interactive.com   Dzulfiqar Rohim
Tel: +65 6423 0329                           Assistant Head, Project Management
Mobile: +65 9895 3365                        Email: dzulfiqarr@marketing-interactive.com
                                             Tel: +65 6423 0329
                                             Mobile: +65 9678 9958

                                                                                                                                                                                           CONTENT 360
                                                                                                                                            https://conferences.marketing-interactive.com/content360-sg/   1
30% OFF PROMO CODE: CONTENT360WEEK - 8 11 JUNE 2020 - Marketing Interactive
About Learning & Development Asia

    PAST ATTENDEES
                                                                                                                       WHY ATTEND
    SHARE THEIR EXPERIENCES
    CONTENT 360                                                                                                        CONTENT 360 WEEK
                                                                                                                       As a business owner, a marketer, a content creator or a communicator, we
                                                                                                                       are all faced with these challenges when it comes to content marketing:

                                                                          Amazing experience. Full of practical        What you will gain from this conference:
                                                                          knowledge and opportunity to meet new        • Personalisation
                                                                          people. This is a must-attend conference        It is still a challenge for most brands to create personalised experiences at scale.
                                                                          for every marketing professional!               Personalisation has been proven to be one of the keys to successful engagement,
                                                                                                                          which is why Dynamic Content (i.e. content that is tailored based on your profile)
                                                                                                                          is of such high interest.
                                                                   This is a conference well-worth
                                                                   attending! I walked away with                       • Saturation and Content Panic Syndrome
                                                                   many initiatives and ideas to                          Marketers are still grappling with how best to measure the effectiveness of their
                                                                   implement back at work!                                content, and how to derive actionable insights. This is why Content Intelligence
                                                                                                                          and Value metrics are important topics.

                                                                   Valuable conference! If you want to stay in the     • Measurement and Insights
                                                                   game and learn how content creation, SEO strat-        Marketers are still grappling with how best to measure the effectiveness of their
                                                                   egy, and the way consumers search for what             content, and how to derive actionable insights. This is why Content Intelligence
                                                                   they need - this is a great opportunity to learn!      and Value metrics are important topics.

                                                                                                                       • Tech overdose
                          This conference allowed me to talk to many dif-                                                 Marketers are drowning with choice when it comes to solutions/tools for content
                          ferent brands and vendors face-to-face as well                                                  management, distribution, amplification, and curation that will seamlessly
                          as to establish my own network. I heard how                                                     complement and integrate with their overall strategy. They want a clearer idea
                          other groups are solving the same problems we                                                   of what will really drive their campaigns and content marketing forward.
                          are trying to solve. I’ll be coming back!
                                                                                                                       If you do not have the answers to all these challenges nor have put in place the perfect
                                                                                                                       solution for your content marketing needs; then you need to be part of CONTENT 360 WEEK.
                                                         Personally for me, connecting with the
                                                         marketing practitioners enriched my                                                               VPs / Directors /
                                                                                                                                   C-Suite                                              Agencies / Consultants
                                                         understanding of content and what a key                                                          Head / Managers of
                                                         ingredient it is. The speakers spoke at the
                                                         very heart of it.                                                  Chief Marketing Officer        Content Marketing             Agency Principal
                                                                                                                         Chief Communications Officer       Digital Marketing       Agency Account Manager
                                                                                                                             Chief Creative Officer           Social Media           Client Success Manager
                 I had a great time at this year's Content 360 conference! I                                                Chief Customer Officer         Creative Services       UX Designer / Web Designer
                 got all the information I needed on how to implement and                                                  CEO / Managing Director          Communications                PPC, SEM, and
                 create an effective brand strategy and positioning.                                                             Editor-in-chief            Public Relations            Content Strategist
                                                                                                                                                           User Experience /
                                                                                                                                                           UX Editor-in-chief

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30% OFF PROMO CODE: CONTENT360WEEK - 8 11 JUNE 2020 - Marketing Interactive
About Learning & Development Asia

    WHO                                                                                                                                                           SOME OF THE PAST
    YOU WILL MEET                                                                                                                                                 PARTICIPATING COMPANIES
                                                      200                                       70                                      20
                                         s                                            s
                               g   ate                                      a   nie                               ke
                                                                                                                       rs
                           ele                                           mp                                pe
                                                                                                              a
                       D                                            Co                                 S

                                                    Travel                                                                              Arts / Entertainment

                                                                                                                                       Business Services
                                                                                      8%        5%
                      Property /                                                                           7%
                    Construction
                                                                   10%                                                                      Consumer Products
                                                                                                                            8%
              Marketing-Media
                                                       5%
                                                                                                                                            Education
                                                                                                                                 6%
          Marketing-Agency                            5%                                  INDUSTRY
                                                                                                                                 2%
                                                       1%                                                                                    Energy / Utilities
                 Logistics Services
                                                           6%                                                                8%
                               IT Telecoms                                                                                              Financial Services
                                                                   5%
                              HR Services
                                                                           6%                         13%
                                             Hospitality
                                                                                           5%
                                                                                                                                  Government
                            Healthcare / Pharmacy

                                                                                  Executive                                             Top Management
                                                                                                           11%              9%

                                                                                                                                      28%       VP / Director
                                                                                                       SENIORITY

                                                                                                     52%
                                                                          Manager

4   CONTENT 360HR
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30% OFF PROMO CODE: CONTENT360WEEK - 8 11 JUNE 2020 - Marketing Interactive
SPEAKERS
    About Learning & Development Asia
                                                                                                                  SPEAKERS
    AT OUR 2020 CONFERENCE
    Visit our website to get the latest updates on 2020's speakers.
                                                                                                                  AT OUR 2020 CONFERENCE
                                                                                                                  Visit our website to get the latest updates on 2020's speakers.

                                     CHRISTABEL CHUA                                                                                KHUSHBOO BENANI
                                     Social Media Personality                                                                       Head of Content, Influencer
                                     & Entrepreneur                                                                                 Marketing & Brand Advocacy
                                     @bellywellyjelly                                                                               Diageo India

                                                                          JIAN HAO TAN                                                                                              AUDRA PAKALNYTE
                                                                          Social Media Personality                                                                                  Head of Strategic Initiatives & PR
                                                                          & Entrepreneur                                                                                            Fave Group
                                                                          @thejianhaotan

                                     VIKNESWARAN                                                                                    NIKHIL KHAROO
                                     VEERASUNDAR                                                                                    Head of PR & Partnerships,
                                     Social Media Personality                                                                       Asia Pacific
                                                                                                                                    Fitbit
                                     @vikarworld
                                                                                                                                                                                     JOHN HAMILTON
                                                                          ADRIAN ANG                                                                                                 Corporate Director,
                                                                          Founder                                                                                                    Marketing Communications,
                                                                          AdVantage Digital                                                                                          Asia Pacific
                                                                                                                                                                                     Four Seasons Hotels and Resorts

                                     SU-ANN YEOW                                                                                    ROCHE
                                                                                                                                    VANDENBERGHE
                                     Deputy Head of Digital Marketing,                                                              VP & Head of Marketing
                                     Asia Pacific                                                                                   FWD Life Insurance Corporation
                                     Allianz SE

                                                                          KELLY NEVE                                                                                                 ANTON REYNIERS
                                                                          Director of Marketing, Australia                                                                           Regional Strategic Partnership Lead,
                                                                          Benefit Cosmetics (LVMH)                                                                                   Creative Agencies
                                                                                                                                                                                     Google

                                     MARCUS HO                                                                                      RACHIT DAYAL
                                     Founder                                                                                        Founder & CEO
                                     Brew Interactive                                                                               Happy Marketer

                                                                          SHIREESH MISHRA                                                                                            STU LLOYD
                                                                          Vice President of Marketing Analytics                                                                      Chief Executive Officer
                                                                          Citi                                                                                                       Hotheads Innovation

                                     WALTER LIM                                                                                     TREVOR HALE
                                     Founder & Chief Content Strategist                                                             Chief Communication Officer
                                     Cooler Insights                                                                                INFINITI

                                                                          MARCO SPARMBERG                                                                                            DENISE KELLER
                                                                          VP & Head of Content Development,                                                                          Producer, Director & Presenter
                                                                          Marketing & Communications                                                                                 Keller Media
                                                                          DBS Bank

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                                                                                                                                                                                    https://conferences.marketing-interactive.com/content360-sg/   7
30% OFF PROMO CODE: CONTENT360WEEK - 8 11 JUNE 2020 - Marketing Interactive
SPEAKERS
    About Learning & Development Asia
                                                                                                                   SPEAKERS
    AT OUR 2020 CONFERENCE
    Visit our website to get the latest updates on 2020's speakers.
                                                                                                                   AT OUR 2020 CONFERENCE
                                                                                                                   Visit our website to get the latest updates on 2020's speakers.

                                 MICHELLE YIP                                                                                                          TAY GUAN HIN
                                                                                                                                                       Founder & Global Chief
                                 Chief Marketing Officer
                                                                                                                                                       Commercial Officer
                                 Lazada Singapore
                                                                                                                                                       TGH Collective

                                                                      AKIRA MITSUMASU
                                                                      Vice President of Global Marketing
                                                                                                                                                                                           BEN SOUBIES
                                                                      Japan Airlines                                                                                                       Managing Director
                                                                                                                                                                                           Talkwalker

                                 JEAN THOMAS
                                 Chief Marketing Officer                                                                                               VERIYANTA KUSUMA
                                 Pomelo Fashion                                                                                                        Head of Community
                                                                                                                                                       & Social Marketing
                                                                                                                                                       Traveloka
                                                                      SIVA JAYARAJ
                                                                      VP, Head of Marketing & Experiences
                                                                      Prudential Assurance Company Singapore                                                                                AUN KOH
                                                                                                                                                                                            Director of Brand and Content, APAC
                                                                                                                                                                                            Tripadvisor
                                 AXTON SALIM
                                 Director
                                 PT Indofood Sukses Makmur Tbk
                                                                                                                                                       JEAN MADRID
                                                                                                                                                       Managing Editor
                                                                      DAVID TSE                                                                        Unilever

                                                                      Global Esports Director
                                                                      Razer Inc.
                                                                                                                                                                                           KENNY ONG
                                                                                                                                                                                           Managing Director &
                                 MARK KHOO                                                                                                                                                 Head of Special Projects, SEA
                                                                                                                                                                                           Universal Music Group
                                 Digital Marketing
                                 & E-commerce Director
                                 Resorts World Sentosa
                                                                                                                                                       GARY VAYNERCHUK
                                                                      ABHISHEK GROVER                                                                  Chairman of VaynerX
                                                                      Regional Digital Marketing Head                                                  CEO of VaynerMedia
                                                                      Samsung

                                                                                                                                                                                           MICHAŁ SZANIECKI
                                 MARIANNE BUNTON                                                                                                                                           Managing Director SEAT & Cupra
                                 Director, Global Sales                                                                                                                                    Volkswagen
                                 & Product Marketing
                                 Shutterstock

                                                                                                                                                       CHRISTOPHER
                                                                      SOPHIA ONG                                                                       DAGUIMOL
                                                                      Vice President of Marketing                                                      Group Director
                                                                      ST Engineering
                                                                                                                                                       Brand Communications
                                                                                                                                                       ZALORA Group

8   ACCELERATE HR
    conferences.humanresourcesonline.net/accelerate-hr-my                                                      9   CONTENT 360
                                                                                                                   https://conferences.marketing-interactive.com/content360-sg/
                                                                                                                                                                                                                          ACCELERATE HR
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30% OFF PROMO CODE: CONTENT360WEEK - 8 11 JUNE 2020 - Marketing Interactive
About Learning & Development Asia

     OPENING KEYNOTE:                                                                                                  OPENING KEYNOTE:
     CREATE COMPETITIVE ADVANTAGE WITH NEW TECH                                                                        RE-IMAGINING CONTENT: HOW PRUDENTIAL MADE
                                                                                                                       THE LEAP FROM VOLUME TO VALUE

                                                                    • Hypertargeting content to maximise conversions
                                                                      along the entire customer journey
                  At the                                                                                                                • Leverage consumer sentiment with
                                                                    • Content marketing strategies during crisis
                 Edge of                                                                                                                  targeted community based content
                                                                      and post-crisis
               Content Tech                                                                                               Endemic       • Manufacture content and grow consumer base
                                                                    • Redefine customer journey with dynamic content
                                                                                                                          Content         with esports
                                                                                                                                        • Mastering Native Advertising: Choosing the
                                                                                                                                          right content and context for winning
                                                                                                                                          marketing campaigns

                                                                    • Incorporate On-Brand storytelling into
                                                                      content marketing campaigns
               Content                                              • Scaling Personalisation through adaptive
                                                                                                                                        • Re-imagine content to convey brand purpose
             Marketing ROI                                                                                                 Content      • Design content architecture for brand affinity
                                                                      content for omnichannel marketing delivery
                                                                                                                         Management     • Build sustainable content models to prevent
                                                                    • Winning formula for successful
                                                                                                                        & Measurement     burnout & content panic syndrome
                                                                      content collaborations and coalitions

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                                                                                                                                                                     https://conferences.marketing-interactive.com/content360-sg/   11
30% OFF PROMO CODE: CONTENT360WEEK - 8 11 JUNE 2020 - Marketing Interactive
OPENING KEYNOTE:                                                                   AGENDA
KILLER CONTENT CREATION: HOW INFINITI PUSHED
THE BOUNDARIES OF A TRADITIONAL MEDIA DRIVE                                                               PRE-CONFERENCE WORKSHOPS - MONDAY 08/06/2020

WITH NEW TECH                                                                                                                                   MORNING WORKSHOPS

                                                                                   8.00am                Prepare to log in

                                                                                                         Morning Workshops Begin (Choose 1 of 3)

                    • Employee activism: Convert employees into content                                  Workshop A: Killer email content – techniques that work (Basic/Intro)
                                                                                                         • Let’s be honest. Almost none of us were trained to write for such a cluttered, saturated and
                      brand ambassadors                                                                    overcrowded media landscape. But because it’s so cluttered, making an impact on the first
 What’s Trending    • Create impressions via micro-moment                                                  attempt matters more than ever before. Email writing, when done right, can be a huge boost
   in Content         content marketing                                                                    to your marketing efforts. This workshop is perfect for newer marketers looking to hone
                                                                                                           their skills with the written word.
                    • Pushing boundaries of a traditional media drive
                      with new tech                                                                                       STU LLOYD
                                                                                                                          Chief Executive Officer
                                                                                                                          Hotheads Innovation

                                                                                                         Workshop B: Conversion Rate Optimisation (Intermediate)
                                                                                                         • You’ve got their interest, now what? This workshop will diss the key components required
                                                                                                           for a successful conversion optimisation strategy. Explore methods used to help large
                                                                                                           brands and smaller startups optimise websites and digital campaigns to achieve their
                                                                                   9.00am                  maximum potential. We’ll be taking a hard look at uncovering user motivation, wants and
                    • The shift from volume metrics to value metrics to                                    needs, and how to prioritise the elements of optimisation that work best for driving more
                                                                                                           leads and sales.
                      obtain better results
  The Future of     • Unifying art & science: Balancing data and creativity                                               RACHIT DAYAL
 Content Strategy     in creating compelling and quality content                                                          Founder & CEO
                                                                                                                          Happy Marketer

                    • Omni-channel content vs omni-channel marketing;
                      what’s the difference?                                                             Workshop C: Aligning content marketing with business goals (Advanced)
                                                                                                         • Designed for experienced practitioners who are required to justify all of their brilliant ideas
                                                                                                           against a commercial background. Stop doing content for content’s sake and get real about
                                                                                                           strategies that makes sense for your business. This 3 hour masterclass is the perfect place
                                                                                                           to sharpen your content strategy blade.

                                                                                                                          MARCUS HO
                                                                                                                          Founder
                                                                                                                          Brew Interactive

                                                                                   11.00am               End of Morning Workshops

                                                                              13   CONTENT 360
                                                                                   https://conferences.marketing-interactive.com/content360-sg/
30% OFF PROMO CODE: CONTENT360WEEK - 8 11 JUNE 2020 - Marketing Interactive
AGENDA                                                                                                                                    AGENDA
         PRE-CONFERENCE WORKSHOPS - MONDAY 08/06/2020                                                                                                                        CONFERENCE DAY 1 - TUESDAY 09/06/2020

                                                                                                                                          8.50am                Prepare to log in
1.00pm   Prepare to log in

                                                                                                                                                                Ask GaryVee (LIVE SESSION): Marketing in the Now
                                        AFTERNOON WORKSHOPS
                                                                                                                                                                In an intimate 1-to-1 style session, GaryVee will be discussing on getting your content
                                                                                                                                                                strategy right in the context of marketing in today’s turbulent times. There will also be plenty
         Afternoon Workshops Begin (Choose 1 of 3)                                                                                                              of time reserved to take questions from the audience, so have them ready!
                                                                                                                                          9.00am                Moderator: Rezwana Manjur, Regional Editor, MARKETING magazine
         Workshop A: Social Media Content Marketing (Beginner)
                                                                                                                                                                Keynote Speaker:
         • Get ready for a comprehensive introduction to using content on today’s social media
           platforms with the highest traffic. Understand the opportunities and challenges of utilising                                                                           GARY VAYNERCHUK
                                                                                                                                                                                  Chairman of VaynerX,
           content marketing on platforms like Facebook, LinkedIn, Twitter, WeChat, Instagram,                                                                                    CEO of VaynerMedia

           Reddit, LINE, TikTok etc.
                                                                                                                                                                                                   AT THE EDGE OF CONTENT TECH
                     WALTER LIM
                     Founder & Chief Content Strategist
                     Cooler Insights
                                                                                                                                                                Volkswagen Case Study:
                                                                                                                                                                Hypertargeting content to maximise conversions along the entire customer journey
                                                                                                                                                                • Curating content to drive attention for early prospects by juggling emotional
         Workshop B: Search-Optimised Content Best-Practices (Intermediate)                                                                                       vs rational messaging
         • This might not be the complete guide to optimising content for SEO, but it’s a great place to                                                        • Optimising content by using 1st/2nd/3rd party data to focus on right audiences
           start! Get a head start by employing top keyword and user intent research, great design and                                    9.35am
2.00pm                                                                                                                                                          • Deliver content by using 1-2-1 and 1-2- video chats as interactive content to replace
           messaging, as well as technical SEO content issues.                                                                                                    standard digital formats

                    ADRIAN ANG                                                                                                                                                    MICHAŁ SZANIECKI
                    Founder                                                                                                                                                       Managing Director SEAT & Cupra
                    AdVantage Digital                                                                                                                                             Volkswagen Group

                                                                                                                                                                Content Marketing in the age of COVID-19:
         Workshop C: DIY Video Content Production (Intermediate)
                                                                                                                                                                Driving demand effectively without exploitation
         • With the emergence of live video and the era of micro-moment marketing, sometimes a
                                                                                                                                                                • Understanding consumer behaviour in times of uncertainty
           marketer has got to be able to skip the labored production cycle and get their video out
                                                                                                                                                                • The Do’s and Don’ts of marketing during a pandemic
           quickly themselves. This crash course in video content production will introduce you to life-                                  10.10am
                                                                                                                                                                • Balancing short-term needs with long-term brand building
           saving shortcuts, and make it that much easier for your team to bring your marketing to life.
                                                                                                                                                                                  AKIRA MITSUMASU
                                                                                                                                                                                  VP, Global Marketing
                     TAY GUAN HIN                                                                                                                                                 Japan Airlines
                     Founder & Global Chief Commercial Officer
                     TGH Collective

                                                                                                                                          10.45am               Screen-time break

                                                                                                                                                                Getting Personal: Redefining The Customer Journey With Dynamic Content
4.00pm   End of Afternoon Workshops                                                                                                                             • Tailoring content for the individual consumer in the context of personalisation
                                                                                                                                                                • Going beyond one-time transactions
                                                                                                                                          10.55am               • Crafting truly meaningful 1:1 content experiences
                                                                                                                                                                                  JEAN MADRID
                                                                                                                                                                                  Managing Editor
                                                                                                                                                                                  Unilever

                                                                                                                CONTENT 360
                                                                 https://conferences.marketing-interactive.com/content360-sg/   14   15    CONTENT 360
                                                                                                                                           https://conferences.marketing-interactive.com/content360-sg/
30% OFF PROMO CODE: CONTENT360WEEK - 8 11 JUNE 2020 - Marketing Interactive
AGENDA                                                                                                                                                         AGENDA
                                          CONTENT MARKETING ROI                                                                                                                                CONFERENCE DAY 2 - WEDNESDAY 10/06/2020

          Fireside Chat: Visual Storytelling: Creating an immersive campaign to master                                                                         8.50am                 Prepare to log in
          the art of storytelling
          • Curating content that resonates with customers and builds emotional connection                                                                                            Opening Keynote: Re-imagining Content: how Prudential made the leap from
          • Driving engagement by immersing them in a personalised content creation experience                                                                                        volume to value
          • Delivering a seamless experience with the aid of machine learning                                                                                                         • Moving beyond commercial intent – The value of Purpose
11.30am                                                                                                                                                                               • Re-imagining content to convey brand purpose
          Moderator: Rezwana Manjur, Regional Editor, MARKETING magazine                                                                                       9.00am                 • Personalised journeys vs traditional mass touch points
          Panelist:
                     MARIANNE BUNTON                                                                                                                                                                   SIVA JAYARAJ
                     Director, Global Sales & Product Marketing                                                                                                                                        VP, Head of Marketing & Experiences
                                                                                                                                                                                                       Prudential Assurance Company Singapore
                     Shutterstock

          Panel Discussion: Incorporating On-Brand Storytelling into your Content                                                                                                                                                ENDEMIC CONTENT
          Marketing Campaigns
          • Forging connections through visual mediums                                                                                                                                Mastering Localisation By Leveraging Consumer Sentiment With Targeted
          • Establishing a trendsetter mindset to your content                                                                                                                        Community-based Content
          • Boosting engagement by staying focused on your content’s core value                                                                                                       • Tapping into like-minded, peer-based communities
12.05pm
          Moderator: Rezwana Manjur, Regional Editor, MARKETING magazine                                                                                                              • Staying authentic by utilising the power of localised content
          Panelists:                                                                                                                                           9.35am                 • Creating community-based content marketing opportunities
                                                                    ANTON REYNIERS                                       KENNY ONG
                       MICHELLE YIP                                 Regional Strategic                                   Managing Director &                                                           VERIYANTA KUSUMA
                       Chief Marketing Officer                      Partnership Lead,                                    Head of Special Projects,                                                     Head of Community and
                       Lazada Singapore                             Creative Agencies                                    SEA                                                                           Social Marketing
                                                                    Google                                               Universal Music Group                                                         Traveloka

          Scaling Personalisation through adaptive content for omnichannel marketing delivery
          • Delivering a consistent message by branding content together across multiple platforms                                                                                    Game On! How Brands Are Using eSports To Manufacture Content And Grow Their
          • Creating seamless content experiences to match platforms with needs                                                                                                       Consumer Base
12.40pm   • Building content to leverage consumer experience                                                                                                                          • Understanding eSport’s role in the SEA Games by marketing it on the right channel
                                                                                                                                                                                      • Introducing competitive eSports to the traditional sports competition scene
                     AUDRA PAKALNYTE                                                                                                                           10.10am
                     Head of Strategic Initiatives & PR                                                                                                                               • Aligning product with content without losing its natural connection with the industry
                     Fave Group

                                                                                                                                                                                                       DAVID TSE
                                                                                                                                                                                                       Global Esports Director
          Panel Discussion: Stronger together: Winning strategies for successful content                                                                                                               Razer Inc.

          collaborations and coalitions
          • Maximising your brand’s ROI by getting the most out of brand partnerships                                                                          10.45am                Screen-time break
          • Evaluating the function of B2B vs B2C collaboration strategies
          • Measuring the success of a content collaboration
1.15pm
          Moderator: Rezwana Manjur, Regional Editor, MARKETING magazine
          Panelists:
                     AUN KOH                                      CHRISTOPHER                                   NIKHIL KHAROO
                     Director of Brand and                        DAGUIMOL                                      Head of PR & Partnerships,
                     Content, APAC                                Group Director                                Asia Pacific
                     Tripadvisor                                  Brand Communications                          Fitbit
                                                                  ZALORA Group

1.50pm    End of Day 1

                                                                                                                                  CONTENT 360
                                                                                   https://conferences.marketing-interactive.com/content360-sg/      16   17   CONTENT 360
                                                                                                                                                               https://conferences.marketing-interactive.com/content360-sg/
AGENDA                                                                                                                                                 AGENDA
                           CONTENT MANAGEMENT & MEASUREMENT                                                                                                                            CONFERENCE DAY 3 - THURSDAY 11/06/2020

          Designing a content architecture for brand affinity                                                                                         8.50am                Prepare to log in
          • Transforming content marketing into media publishing
          • ‘Time spend’ as the new success measure                                                                                                                         Opening Keynote: Killer Content Creation: How Infiniti pushed the boundaries of a
          • Building an always-on content pipeline for an non-media brands                                                                                                  traditional media drive with new tech
10.55am
                                                                                                                                                                            • Mining and creating content authentic to your brand
                       MARCO SPARMBERG
                       VP & Head of Content Development,                                                                                                                    • Experiential exponential: producing compelling content for participants and owned channel
                       Marketing & Communications
                                                                                                                                                                            • Maximizing integration and collaboration across platforms and functions to
                       DBS Bank
                                                                                                                                                      9.00am
                                                                                                                                                                              repurpose content

          Future-Proof your content marketing strategy through                                                                                                                                TREVOR HALE
          smart measurement                                                                                                                                                                   Chief Communication Officer
                                                                                                                                                                                              INFINITI
          • Combining data in content marketing tactics with measurement in mind
          • Going beyond limits by introducing creative content practices
11.30am   • Driving successful engagement by incorporating user generated content                                                                                                                         WHAT’S TRENDING IN CONTENT?
                       ROCHE VANDENBERGHE
                       VP & Head of Marketing
                       FWD Life Insurance Corporation                                                                                                                       Creating actionable content by building data-driven content marketing strategy
                                                                                                                                                                            • Mining fresh insights that lead to cut through creative
                                                                                                                                                                            • Optimizing creative campaigns through data and feedback
          Panel Discussion: Building Sustainable Content Models To Prevent Burnout, Content                                                           9.35am                • Understanding the importance of data and creativity in content
          Panic Syndrome And Loss Of Consumer Interest
                                                                                                                                                                                              ABHISHEK GROVER
          • Preventing content burn-out by establishing strategies for long term success                                                                                                      Regional Digital Marketing Head
          • Reinventing your own content formula for application for brands                                                                                                                   Samsung

          • Balancing commercial needs with demand of consumers by utilizing infinite content
             options rightfully
                                                                                                                                                                            Employee Activism: Converting Your Most Critical (And Overlooked) Audience Into
          Moderator:                                                                                                                                                        Content Brand Ambassadors
                       KHUSHBOO BENANI                                                                                                                                      •  Creating an effective internal content strategy to turn employees into influencers
                       Head of Content,
                       Influencer Marketing & Brand Advocacy
                                                                                                                                                                            •  Establishing a shared identity that’s high on emotional engagement
12.05pm                Diageo India
                                                                                                                                                      10.10am               •  Initiating guidelines to enhance the image of your budding content creators

          Panelists:                                                                                                                                                                          SOPHIA ONG
                                                                                                                                                                                              Vice President, Marketing
                                                                                                                                                                                              ST Engineering
                       CHRISTABEL CHUA                         JIAN HAO TAN
                       Social Media personality                Social Media Personality
                       and Entrepreneur                        @thejianhaotan
                       @bellywellyjelly

                                                                                                                                                      10.45am               Screen-time break
                       DENISE KELLER                           VIKNESWARAN VEERASUNDAR
                       Producer, Director                      Social Media Personality                                                                                     Creating Indelible Impressions Via Micro-Moment Content Marketing
                       & Presenter                             @vikarworld
                       Keller Media                                                                                                                                         • Understanding the principles of micro-moment content marketing
                                                                                                                                                                            • Recognising the individual consumer’s specific context
12.05pm   End of Day 2
                                                                                                                                                      10.55am               • Maximising micro-moment through content delivery systems

                                                                                                                                                                                               JEAN THOMAS
                                                                                                                                                                                               Chief Marketing Officer
                                                                                                                                                                                               Pomelo Fashion

                                                                                                                            CONTENT 360
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AGENDA
                CONFERENCE DAY 3 - THURSDAY 11/06/2020

                             THE FUTURE OF CONTENT STRATEGY
                                                                                                                                               SPONSORS & PARTNERS
          Panel Discussion: Making The Shift From Volume Metrics To Value Metrics To Obtain                                                    Learn more about how we can help you achieve your mission-
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          • Setting value metrics that measure your business objectives
          • Measuring engagement and what constitutes ROI                                                                                      for content and digital solutions. We have the right platform for
11.30am   • Optimizing pricing strategy for high growth                                                                                        you at CONTENT 360 WEEK and MARKETING-INTERACTIVE.
                    KELLY NEVE                                                                                                                 BECOME OUR STRATEGIC PARTNER TODAY!
                    Director of Marketing, Australia
                    Benefit Cosmetics (LVMH)

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          Panel Discussion: Making The Shift From Volume Metrics To Value Metrics To Obtain
          Better Results
          • Setting value metrics that measure your business objectives
          • Measuring engagement and what constitutes ROI
          • Optimizing pricing strategy for high growth
12.05pm
          Moderator: Rezwana Manjur, Regional Editor, MARKETING magazine
          Panelists:
                    MARK KHOO                          SHIREESH MISHRA                                   SU-ANN YEOW
                    Digital Marketing and              Vice President of                                 Deputy Head of
                    E-commerce Director                Marketing Analytics                               Digital Marketing,
                    Resorts World Sentosa              Citi                                              Asia Pacific
                                                                                                         Allianz SE
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                                                                                                                                                         349
     associate yourself with an event that your audience views positively. You can also
     explore speaking opportunities to position yourself as an authority and subject expert                                                  SGD
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                                                                                                         CONTENT 360
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BUSINESS
                                                                                                                                                              RESILENCE
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 RECOGNISING THE REGION’S BEST                                                                    are now rethinking their strategies, purposes and communication to
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