360 Marketing and Advertising Opportunities - Exhibition Centre Cologne 02 - 05 April 2020 - FIBO
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360° Marketing and
Advertising Opportunities
Exhibition Centre Cologne
The leading international trade 02. – 05 April 2020
show for fitness, wellness & health
SHOW THE INDUSTRY WHAT YOU CAN DO Dear exhibitor, FIBO 2020, the leading international trade show for fitness, wellness and health, starts in a few months. You are there - and we wish you a successful competition! To support you, we offer you an effective selection of marketing measures to skillfully present your company, your products or your services. Find numerous interesting options with which you can get the most out of your FIBO performance. With 360° communication before the trade show, at the trade show, after the trade show and around the fair. Above the line, below the line, through the line, digital or analogue: We offer you the complete spectrum to place your messages sustainably. This service overview serves as your first orientation. We will be happy to put together an individual offer for you that perfectly matches your objectives. Please understand that we can only offer these services subject to availability. If you have any questions, please contact our media experts directly. Contact details can be found on the last page of this presentation. We wish you a successful FIBO 2020! With sporting greetings, your Promoting Services Team FIBO GLOBAL FITNESS – Marketing- und Werbemöglichkeiten 2
MAXIMISE YOUR TRADE SHOW SUCCESS
86% of trade visitors are decision makers, or involved in the decision making
process of procurement and purchasing.
80% of private visitors make purchases at FIBO.
68% of visitors want to discover new products or services.
Statistics have been taken from a representative visitor survey conducted during FIBO 2019.
These three figures demonstrate how 150.000 FIBO visitors are searching for
options to invest or spend during FIBO. We can help you attract their attention
to your company before, during and after the show.
Through our various communication channels, perception, visibility and
awareness of your company, brand, product or service can be improved
dramatically. We are happy to show you how.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 3
FACTS & FIGURES FOR FIBO 2019
*Source: visitor survey 2019
** Unique sent e-mails
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 4
ONLINE / BANNER BE CONNECTED
Present your company on one of the most popular websites of the fitness industry. With around 5.9 million page Impressions and more than 3.9 million visits
(between January - May 2019), WWW.FIBO.COM is the ideal platform for your long term advertising and branding needs - before, during and after the show.
HOMEPAGE
Limited number of exhibitors
Leaderboard 1* (728 x 90 px) #4320004 € 2,500
Leaderboard 2* (728 x 90 px) #4320006 € 1,870
*On mobile devices, leaderboard banners change to medium rectangle
format (300 x 250px) for better legibility
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FIBO GLOBAL FITNESS – Marketing and advertising opportunities 5
ONLINE / BANNER BE CONNECTED
Present your company on one of the most popular websites of the fitness industry. With around 5.9 million page Impressions and more than 3.9 million visits
(between January - May 2019), WWW.FIBO.COM is the ideal platform for your long term advertising and branding needs - before, during and after the show.
ONLINE - CATEGORY
Limited number of exhibitors!
Leaderboard 1* (728 x 90 px) #4320005 € 1,080
Leaderboard 2* (728 x 90 px) #4320007 € 780
*On mobile devices, leaderboard banners change to medium rectangle
format (300 x 250px) for better legibility
Desktop view position 1 and 2 Mobile view position 1
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
your profile strengthen your position in the market to your company productsfor your target group
first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 6
ONLINE / TICKETSHOP BE CONNECTED
Present your company on one of the most popular websites of the fitness industry. With around 5.9 million page Impressions and more than 3.9 million visits
(between January - May 2019), WWW.FIBO.COM is the ideal platform for your long term advertising and branding needs - before, during and after the show.
TICKET SHOP
90% of our trade visitors buy their FIBO tickets online.
Take advantage of this popular page and reach visitors before
the trade show even begins.
A maximum of 4 exhibitors rotating per online banner.
Medium rectangle banner on the purchase
confirmation page (300 x 250px) #4320020 € 1,360
Leader board banner* at ticket page (728 x 90px)
#4320018 € 1,720
*On mobile devices, leaderboard banners change to medium rectangle
format (300 x 250px) for better legibility
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
strengthen your position in the market to your company productsfor your target group
your profile first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 7
ONLINE / TICKETSHOP BE CONNECTED
Present your company on one of the most popular websites of the fitness industry. With around 5.9 million page impressions and more than 3.9 million visits
(between January - May 2019), WWW.FIBO.COM is the ideal platform for your long term advertising and branding needs - before, during and after the show.
TICKET SHOP
90% of our visitors purchase their FIBO tickets online.
Use the ticket shop to reach B2C / B2B visitors before the trade
show even begins, and be exclusively present on the ticket printout
they bring to the show.
Visitor registration ticket shop
■ Banner on e-tickets for private visitors or trade visitors
Dimensions: 190 x 50mm on pdf and printout
YOUR BANNER
■ Medium rectangle banner on the purchase confirmation
page / Dimensions: 300 x 250px with link to your preferred
webpage.
Exclusive each:
1 exhibitor for trade visitors #7321301
1 exhibitor for private visitors #7321302
SOLD € 7,500
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
strengthen your position in the market to your company productsfor your target group
your profile first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 8
ONLINE / EXHIBITOR LIST BE CONNECTED
The exhibitor list is one of the most prominent areas of the FIBO website.
By highlighting your presence here, you can help visitors decide to visit your company at the show.
LOGO WITH STAND LOGO
NUMBER EXHIBITOR GALLERY EXHIBITOR LIST
Presence on all pages in the alphabetical Logo underneath your company name in the
exhibitor list alphabetical and product group listing of your
company.
limited number of exhibitors
Picture 1
#4300016 € 770 #4300012 € 350
VIDEO PRESENTATION PRODUCT
EXHIBITOR LIST PRESENTATION EXHIBITOR LIST
Present your YouTube or Vimeo video in the Supplement your exhibitor profile – in addition to
exhibitor profile. your contact details and product groups, you can
also add pictures and descriptions of your products.
#4300015 € 355 #4300015 Price per product for 2 or more € 110
These services can be booked at any time.
Picture 1
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
strengthen your position in the market to your company productsfor your target group
your profile first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 9
NEWSLETTER BE CONNECTED
B2B – TRADE VISITOR NEWSLETTER
Your company can be part of the official FIBO newsletter. With one exclusive company-
sponsored content per newsletter, you are in the center of attention. Let your target
audience know what you do best - and benefit from the huge subscriber base.
Exclusive participation of one exhibitor per newsletter / 86.586 contacts (June 2019)
Teaser text for newsletter:
headline (max. 27 characters incl. space)
teaser text (max. 130 characters incl. space)
teaser image, 520 x 412 px, 72 dpi, jpg file
Medium Rectangle banner, 300 x 250 px, 72 dpi, jpg file
URL to a website of your choice
Content for FIBO website:
image, min. 1160 x 400 px, 72 dpi, jpg file
TEASER
main content, approx. 2.000 – 4.000 characters
PICTURE
company logo, ready for printing eps-Datei (or pdf-, tif-, ai- oder psd file), min.
300 dpi
MEDIUM
Deadline for your data delivery: is one week before editorial deadline of the newsletter RECTANGLE
of your choice! 300 x 250 px
#4340006, full package price SOLD € 2,100
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
your profile strengthen your position in the market to your company productsfor your target group
first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 11INDOOR ADVERTISING / SPECIALS BE BRANDED
LANYARDS
Your logo on the official lanyards are handed out to trade
visitors at the entrances of FIBO.
Price includes production / minimum quantity 50,000
Limited to 3 exhibitors.
Please send your company logo in eps format with a
minimum resolution of 300dpi until the end of November
2019.
#5320001 SOLD € 7,500
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
your profile strengthen your position in the market to your company productsfor your target group
first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 12INDOOR ADVERTISING / SPECIALS BE BRANDED
BADGE BRANDING
TARDE VISITORS
Place your logo or banner on the trade visitor badges. Your
brand will accompany all attendees throughout the show.
Exclusive for 1 exhibitor
Logo on the top right corner #5320008 € 16,350
Advert at the bottom of badge,
SOLD € 19,350
82mm x 18mm (w x h) #5320006
Anzeige
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
your profile strengthen your position in the market to your company productsfor your target group
first served basis.
FIBO GLOBAL FITNESS – marketing and advertising opportunities 13INDOOR ADVERTISING / SPECIALS BE BRANDED
FIBO BAG
The trade show bag is a constant companion for visitors. Visitors transport your logo throughout the
show - and may use the bag even after the FIBO. You may also just place an insert in the FIBO bag.
As a bag sponsor, you can design one side of the bag and supply one of the limited number of
inserts with which they are distributed.
Trade visitor bag sponsor #5320116 Price available on request
Trade visitor bag insert #5320117 Price available on request
Private visitor bag sponsor #5320118 Price available on request
Private visitor bag insert #5320119 Price available on request
Photo example
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
your profile strengthen your position in the market to your company productsfor your target group
first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 14INDOOR ADVERTISING / SPECIALS BE VISIBLE
DISPLAY BOX AT ENTRANCE NORTH,
SOUTH & FIBO CAMPUS
Placement of 2 acrylic glass boxes in all entrance areas. Exhibitor is
responsible for refills.
Give-away must be cleared by FIBO show team prior to the event.
Exclusive offer – one Exhibitor only
#5320103 € 7,500*
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
* Price include rental, production, installation and removal.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
strengthen your position in the market to your company productsfor your target group
your profile first served basis.
FIBO GLOBAL FITNESS – marketing and advertising opportunitiesINDOOR ADVERTISING / SPECIALS BE VISIBLE
BRANDING ENTRANCE SCANNER AND
DISPLAY BOXES WITH THE POCKET-FLOOR-PLANS
Entrance South: 13 scanners (60 x 29 cm) and 5 display boxes
Entrance North: 14 scanners (60 x 29 cm) and 5 display boxes
Exclusive offer – each entrance offered to only one Exhibitor!
Entrance South #5320012 € 3,950*
Entrance North #5320011 € 4,100*
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
* Price include rental, production, installation and removal.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
strengthen your position in the market to your company productsfor your target group
your profile first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 16INDOOR ADVERTISING / SPECIALS BE BRANDED
PROMOTION TEAM
License and admission for a promotion team of two on each day of
the event. Communicate with potential customers and lead them
straight to your stand!
Exhibitors responsible to arrange Promotional staff at own
cost. Entry passes included.
Permission for 2 promoters #5340050 € 3,310
Permission for 3 promoters #5340051 € 4,965
May be booked at any time.
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
your profile strengthen your position in the market to your company productsfor your target group
first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 17INDOOR ADVERTISING / BOULEVARD NORTH BE VISIBLE
BANNER HALL 8 (SOUTH SITE)
Different positions available.
Dimensions: 6.00 m x 4.00 m (W x H)
Please supply print data via WeTransfer. PDF format required.
Deadline for print data: 14 th February, 2020
#5320065 € 3,400*
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
* Price include rental, production, installation and removal.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
strengthen your position in the market to your company productsfor your target group
your profile first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 18INDOOR ADVERTISING / BOULEVARD NORTH BE VISIBLE
BANNER NORTH BOULEVARD
Different positions available.
Dimensions: 5.00 m x 3.00 m (W x H)
Please supply print data via WeTransfer. PDF format required.
Deadline for print data: 14 th February, 2020
#5320068 € 3,999*
Banner North Boulevard
GIANT BANNER NORTH BOULEVARD
All banners in the North Boulevard are available in this larger
format as well. Same positions available.
Dimensions: 14.60 m x 3.00 m (W x H)
Please supply print data via WeTransfer. PDF format required.
Deadline for print data: 14 th February 2020
#5320078 € 10,500*
Giant Banner North Boulevard
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
* Price include rental, production, installation and removal.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
strengthen your position in the market to your company productsfor your target group
your profile first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 19INDOOR ADVERTISING / BOULEVARD NORTH BE VISIBLE
LIGHT-BOX NORTH BOULEVARD
Three positions available.
Dimension: 1.80 m x 2.00 m x 0.30 m (W x H x D)
Please supply print data via WeTransfer in PDF format. Please
add 5cm bleeds to your print data.
Deadline for print data: 14 th February, 2020
#5320077 SOLD € 3,200*
North Boulevard
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
* Price include rental, production, installation and removal.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
strengthen your position in the market to your company productsfor your target group
your profile first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 20INDOOR ADVERTISING / BOULEVARD NORTH BE VISIBLE
ADVERTISING ON PROGRAMME LCD’s
Thanks to the fact that the signs stand out even from a distance, you can
be sure they will attract a great deal of visitor attention.
Dimensions: 768 x 1360px
PDF format required for your data.
Deadline for your data: 13 th March 2020
#4330009 € 2,920
A1 POSTER ON PROGRAMME LCD’s
Exclusive offer- one Exhibitor only.
Dimensions: 59.4 cm x 84.1 cm (W x H)
Your poster on all 9 programme signs.
Exhibitor responsible to submit 12 posters before first day of show.
Advert Programme Signs A1 Poster Programme Signs
#5320030 € 3,700
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and
productsfor your target group
Prices do not include VAT. Products and services are sold on a first come,
your profile strengthen your position in the market to your company
first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 21INDOOR ADVERTISING / BOULEVARD NORTH BE VISIBLE
FLOOR ADVERTISING HALL ENTRANCE
60 square meters to raise attention to your brand, letting
visitors know where to find your stand.
Possible for halls 6, 7, 9 / 2 entrances available per hall.
Please supply print data via WeTransfer. PDF format
required.
Deadline for print data: 14 th February 2020
#5320037 Price per entrance € 9,750*
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
* Price include rental, production, installation and removal.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
strengthen your position in the market to your company productsfor your target group
your profile first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 22INDOOR ADVERTISING / BOULEVARD BE VISIBLE
BRANDING OF STAIRWAY
NORTH- TO CENTRAL BOULEVARD
Exclusive offer – one exhibitor only.
45 steps, each step measures 3.00 m x 0.11 m (W x H)
Deadline for print data: 14 th February, 2020
#5320101 SOLD € 11,900*
Branding Stairway
ESCALATOR HANDRAILS FROM
NORTH- TO CENTRAL BOULEVARD
Two escalators available.
Measurements: 15.2cm x 40m (W x H)
Deadline for print data: 14 th February, 2020
#5320100 Price per escalator € 8,900*
Escalator Handrails
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
* Price include rental, production, installation and removal.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
strengthen your position in the market to your company productsfor your target group
your profile first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 23INDOOR ADVERTISING / CENTRAL BOULEVARD BE VISIBLE
BANNER CENTRAL BOULEVARD
Different positions available. Subject to technical feasability.
Dimensions: 5.00 m x 3.00 m (W x H)
Please supply print data via WeTransfer. PDF format required.
Deadline for print data: 14 th February, 2020
#5320070 € 3,999*
Central Boulevard
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
* Price include rental, production, installation and removal.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
strengthen your position in the market to your company productsfor your target group
your profile first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 24INDOOR ADVERTISING / CENTRAL BOULEVARD BE VISIBLE
BANNER ON GLASS ELEMENTS NEAR
THE ESCALATORS TO HALLE 10.2
For hall 10.2, there are two banners at each of two existing ascents.
Approaching hall 10.2, coming from hall 4 and hall 5.
For halls 4.1 and 5.2 there is only one stair, means two banner for each
ascent.
Hall 10.2, four banners #5320125 € 2,900*
Hall 4.2, two banners #5320127 € 1,700*
Hall 5.2, two banners #5320126 € 1,700*
Double sided banner
Dimensions: 2.50 m x 0.9 m
Please supply print data via WeTransfer. PDF format required.
Deadline for print data: 14 th February 2020
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
* Price include rental, production, installation and removal.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
strengthen your position in the market to your company productsfor your target group
your profile first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 25INDOOR ADVERTISING / ENTRANCE SOUTH BE VISIBLE
WALL BANNER IN THE
SOUTH ENTRANCE AREA
Please supply print data via WeTransfer. PDF format required.
Deadline for print data: 14 th February 2020
Position 1, in front of the admission scanners, #5320091
Dimensions: 7.00 m x 4.00 m (W x H) € 5,450*
Position 2, in front of the admission scanners, #5320092
Dimensions: 5.00 m x 3.50 m (W x H) SOLD € 3,995*
Position 3, behind the admission scanners, #5320093
Dimensions: 7.50 m x 4.00 m (W x H) SOLD € 5,800*
Position 4, behind the admission scanners, #5320094
Dimensions: 7.50 m x 4.00 m (W x H) SOLD € 5,800*
Position 5, behind the admission scanners, #5320095
Dimensions: 7.00 m x 4.00 m (W x H) € 5,450*
Position 6, behind the admission scanners, #5320096
Dimensions: 7.00 m x 4.00 m (W x H) SOLD € 5,450*
Position 7, behind the admission scanners, #5320097
Dimensions: 7.00 m x 4.00 m (W x H) € 5,450*
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
* Price include rental, production, installation and removal.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
strengthen your position in the market to your company productsfor your target group
your profile first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 26INDOOR ADVERTISING / ENTRANCE SOUTH BE VISIBLE
BANNER ABOVE THE INTERIOR DOORS
All visitors entering FIBO via entrance south walk this way, which
makes this a very attractive banner position.
Please supply print data via WeTransfer. PDF format required.
Deadline for print data: 14 th February 2020
SOLD
Dimensions: 7.00 m x 1.60 m (W x H), #5320082 € 4,400*
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
* Price include rental, production, installation and removal.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
strengthen your position in the market to your company productsfor your target group
your profile first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 27INDOOR ADVERTISING / ENTRANCE NORTH BE VISIBLE
COLUMN BRANDING IN
THE FOYER ENTRANCE NORTH
Your chance to attract visitors during their waiting time in the foyer of
entrance north.
Columns with a diameter of 40 cm, 22 columns are available
Dimensions: 1.28 m x 2.40 m (P x H)
Minimum booking of 3 columns applies
#5320026, price per column € 499*
Columns with a diameter of 85 cm, 5 columns are available
Dimensions: 2.70 m x 2.80 m (P x H)
Minimum booking of 2 columns applies
#5320025, price per column € 766*
Please supply print data via WeTransfer. PDF format required.
Deadline for print data: 14 th February 2020
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
* Price include rental, production, installation and removal.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
strengthen your position in the market to your company productsfor your target group
your profile first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 28INDOOR ADVERTISING / ENTRANCE NORTH BE VISIBLE
BANNER IN THE ENTRANCE AREA NORTH
There is an amount of different banner positions in the foyer of
entrance north and towards hall 8. These can promote your
advertisement.
All banner in this location are subject to technical feasibility!
Above northern entrance of hall 8 (picture 1)
Dimensions: 6.00 m x 4.00 m (w x h) #5320110 Bild 1
€ 3,300*
Multiple positions within the foyer (example picture 2) Picture 1 Picture 2
Dimensions: 5.00 m x 4.00 m (w x h) #5320081 € 3,200*
Above southern entrance of hall 8 (picture 3)
Dimensions:16.10 m x 5.00 m (w x h) #5320111 SOLD € 13,790*
Please supply print data via WeTransfer. PDF format required.
Deadline for print data: 14 th February 2020
Picture 3
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
* Price include rental, production, installation and removal.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
strengthen your position in the market to your company productsfor your target group
your profile first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 29INDOOR ADVERTISING / HALLS BE MEMORISED
FOOTSTEPS
Make sure that no visitor loses sight of your company! Footsteps will lead visitors directly to
your stand.
Dimensions: 15 cm x 35 cm (w x h)
Approx. shoe size 44 or design of choice.
Minimum quantity of 100 steps.
Please supply print data via WeTransfer. PDF format required.
Deadline for print data: 14 th February 2020
#5320035 Price on request, depending on chosen way*
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
* Price include rental, production, installation and removal.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
strengthen your position in the market to your company productsfor your target group
your profile first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 30INDOOR ADVERTISING / HALLS BE MEMORISED
RESTROOM ADVERTISING
Brand the visitors lavatories during FIBO 2020 with your advertisement.
Please supply print data via WeTransfer. PDF format required.
Deadline for print data: 14 th February 2020
Restroom advertising Hall 4.1 #5340039
Total of 24 frames € 1,800*
Restroom advertising Hall 4.2 #5340040
Total of 23 frames € 1,725*
Restroom advertising Hall 5.1 #5340041
Total of 38 frames SOLD € 2,850*
Restroom advertising Hall 5.2 #5340042
Total of 46 frames SOLD € 4,050*
Restroom advertising Hall 6 #5340043 Restroom advertising Hall 9 #5340046
Total of 74 frames SOLD € 6,969* Total of 60 frames SOLD € 5,457*
Restroom advertising Hall 7 #5340044 Restroom advertising Hall 10.1 #5340047
Total of 64 frames SOLD € 5,889* Total of 39 frames SOLD € 2,925*
Restroom advertising Hall 8 #5340045 Restroom advertising Hall 10.2 #5340048
Total of 62 frames SOLD € 5,739* Total of 31 frames SOLD € 2,325*
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
* Price include rental, production, installation and removal.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
strengthen your position in the market to your company productsfor your target group
your profile first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 31PRINT BE MEMORISED
Whether you place an advertisement and/or your company logo – take advantage of the event’s most-used medium to navigate through the show and present
yourself to visitors, press representatives and exhibitors. Help visitors to find your booth more quickly.
STAND AREA HIGHLIGHTED IN THE
POCKET FLOOR PLAN & ORIENTATION PLANS
Logo highlighted in the pocket floor plan and in the orientation plan
(limited number of exhibitors in each exhibition hall)
#5300087 Price for package € 1,480
Logo highlighted in the pocket floor plan
(limited number of exhibitors in each exhibition hall)
#5300086 € 959
Logo highlighted in the orientation plan
(limited number of exhibitors in each exhibition hall)
#5300066 € 616
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
your profile strengthen your position in the market to your company productsfor your target group
first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 32PRINT BE MEMORISED
Whether you place an advertisement and/or your company logo – take advantage of the event’s most-used medium to navigate through the show and present
yourself to visitors, press representatives and exhibitors. Help visitors to find your booth more quickly.
ADVERTISEMENT IN THE
POCKET FLOOR PLAN
Minimum quantity of 30,000 pieces.
Attractive ad formats in the official FIBO pocket floor plan.
Prices including production.
Exclusive advertisement on the front cover. One exhibitor only.
Advert (Position U1/ FC) 104 x 33 mm, #5300071 SOLD € 4,230
Exclusive advertisement on the back cover. One exhibitor only.
Advert (Position U4 / BC) 104 x 144 mm, #5300084 SOLD € 5,640
Advertisement in the booklet. Limited number of exhibitors.
Inside advert 95 x 135 mm, #5300073 € 3,280
Please supply print data via WeTransfer. PDF format required.
Deadline for print data: 17 th February 2020
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
your profile strengthen your position in the market to your company productsfor your target group
first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 33PRINT BE MEMORISED
Whether you place an advertisement and/or your company logo – take advantage of the event’s most-used medium to navigate through the show and present
yourself to visitors, press representatives and exhibitors. Help visitors to find your booth more quickly.
ADVERTISEMENT IN THE
POCKET FLOOR PLAN
Minimum quantity of 30,000 pieces.
Attractive ad formats in the official FIBO pocket floor plan
Prices including production.
Exclusive ad options:
Advert (position 3) 92 x 126 mm, #5300077 SOLD € 4,305
Advert (position 5) 86 x 133 mm, #5300079 € 4,305
Please supply print data via WeTransfer. PDF format required.
Deadline for print data: 17 th February 2020
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
your profile strengthen your position in the market to your company productsfor your target group first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 34PRINT BE MEMORISED
Whether you place an advertisement and/or your company logo – take advantage of the event’s most-used medium to navigate through the show and present
yourself to visitors, press representatives and exhibitors. Help visitors to find your booth more quickly.
ADVERTISEMENT IN THE
POCKET FLOOR PLAN
Minimum quantity of 30,000 pieces.
Attractive ad formats in the official FIBO pocket floor plan
Prices including production!
Exclusive ad options:
Advert (position 6) 86 x 133 mm, #5300080 € 4,305
Advert (position 7) 186 x 96 mm, #5300081 € 4,305
Advert (position 9) 186 x 96 mm, #5300083 € 4,305
Please supply print data via WeTransfer. PDF format required.
Deadline for print data: 17 th February 2020
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
your profile strengthen your position in the market to your company productsfor your target group
first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 35PRINT BE MEMORISED
FIBO SHOW GUIDE
POWERED BY
The concept: Magazine plus trade fair catalog incl.
trade fair program, background information, product
presentations, exhibitor news and interviews - actively
distributed at the entrances and sent to the FIBO VIP
visitor database before the trade fair.
Possible adverts:
¼ side – 4c #5300027 € 1.081*
1/3 side – 4c #5300026 € 1.263*
½ side – 4c #5300025 € 1.263*
1/1 side – 4c #5300024 € 1.970*
2/1 side – 4c € 3.349*
Exclusive special forms of advertising:
U2 (1/1 side – 4c) exclusive #5300030 € 3.362*
bookmark (incl. production + assembly) € 4.200*
#5300041
U3 (1/1 side – 4c) exclusive #5300031 € 3.362*
banderole (incl. production + assembly) € 1.263*
U4 (1/1 side – 4c) exclusive #5300032 € 3.917* #5300033
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
your profile strengthen your position in the market to your company productsfor your target group
first served basis.
FIBO GLOBAL FITNESS – Marketing and advertising opportunities 36OUTDOOR ADVERTISING NORTH BE VISIBLE
BRANDING AT THE NORTH ENTRANCE
Welcome visitors right at the North Entrance.
Picture 1
Dimensions: 6.00 m x 6.00 m (W x H) #5320040 € 5,400*
MOBILE ADVERTISING TOWERS IN THE
NORTH ENTRANCE AREA
Picture 1
Four sides per tower.
Picture 2
Dimensions: 3.00 m x 4.00 m (W x H) #5320060 € 6,300*
BRANDING OF NOISE BARRIER
ENTRANCE NORTH
80sqm, beside big logo of Kölnmesse
Picture 3
Dimensions: 16.00 x 5.00m (W x H) #5320048 SOLD € 19,300* Picture 2 Picture 3
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
* Price include rental, production, installation and removal.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
strengthen your position in the market to your company productsfor your target group
your profile first served basis.
FIBO GLOBAL FITNESS – marketing and advertising opportunities 37OUTDOOR ADVERTISING SOUTH BE VISIBLE
MEGA PRINTS SOUTH HALLS
Banner advertising on the south sides of halls 2, 3 and 11 along the
frequently travelled way between Train Station and the South Entrance.
Picture 1
Dimensions: 8.10 m x 6.80 m (W x H) #5320051 € 5,740*
BANNER PIAZZA HALL 10
Picture 1
At the highly frequented area between the South Entrance and the FIBO
exhibition halls.
Picture 2
Dimensions: 8.10 m x 6.80 m (W x H) #5320041 € 8,800*
Picture 2
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
* Price include rental, production, installation and removal.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
strengthen your position in the market to your company productsfor your target group
your profile first served basis.
FIBO GLOBAL FITNESS – marketing and advertising opportunities 38OUTDOOR ADVERTISING BE VISIBLE
Take advantage of our effective advertising areas within and around the spacious South Entrance.
Benefit from the large number of visitors resulting from the direct S-Bahn suburban train and long-distance transport connections.
LARGE FLOOR GRAPHIC
Keep in step with visitors. Position your brand message
with an incomparable floor graphic on the access bridge.
Dimensions: 5.00 m x 5.00 m (W x H)
#5320043 € 10,400*
GIANT WALL FACADE PRINT
Perfectly visible even at a large distance. Highly visible 90 square-metre
print with which you can emphasise your brand and product highlights.
Wall Facade Print
Dimensions: 12.50 m x 7.50 m (W x H)
Floor Graphic
#5320052 € 24,565*
Please supply print data via WeTransfer. PDF format required.
Deadline for print data: 14th February 2020
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
* Price include rental, production, installation and removal.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
strengthen your position in the market to your company productsfor your target group
your profile first served basis.
FIBO GLOBAL FITNESS – marketing and advertising opportunities 39OUTDOOR ADVERTISING / ENTRANCE SOUTH BE VISIBLE
WINDOW FOILS SOUTH ENTRANCE
One exhibitor only.
Dimensions: 294 cm x 114 cm (W x H)
Larger size on request
Please supply print data via WeTransfer. PDF format required.
Deadline for print data: 14th February 2020
#5320050, 40.2 m² / 3 rows over the doors (12 window foils) € 11,500*
#5320124, 53.6 m² / 4 rows above the doors (16 window foils) € 15,000*
SOUTH ENTRANCE
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
* Price include rental, production, installation and removal.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
strengthen your position in the market to your company productsfor your target group
your profile first served basis.
FIBO GLOBAL FITNESS – marketing and advertising opportunities 40OUTDOOR ADVERTISING / FLAGS ON BRIDGE BE VISIBLE
FLAGS ON FLAGS ON
ZOOBRÜCKE DEUTZER BRÜCKE
Zoobrücke Cologne offers an ideal opportunity to The flags of the Deutzer bridge contribute to the
build an imposing presence. fast awareness structure and guarantee an
effective presence on the main entrance to the
The flags are visible on the bridge itself, the cable exhibition center.
car and from the ships of the Rhine.
The visitors are already targeted on their way to
Over all frequency: 546,000 per week the location.
Exhibitors may use up to 93 flags. Over all frequency: 336.000 per week
Flags on Zoobrücke
Measurement of the flags : 1.20 m x 3.00 m Exhibitors may use up to 30 flags.
Maximum of 2 exhibitors beside FIBO flags! Measurement of the flags: 1.20 m x 3.00 m
Maximum of 2 exhibitors beside the FIBO flags!
#5320120, 93 flags € 50,000* #5320122, 30 flags € 24,500*
#5320121, 62 flags € 32,500* #5320123, 20 flags € 18,500*
Please supply print data via WeTransfer. PDF format required.
Deadline for print data: 14th February 2020
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
* Price include rental, production, installation and removal.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
strengthen your position in the market to your company productsfor your target group
your profile first served basis.
FIBO GLOBAL FITNESS – marketing and advertising opportunities 41OUTDOOR ADVERTISING BE VISIBLE
BANNER HOUSE 4
Positioning on the main axis of traffic. Is also ideal for a high perception
among the visitors from the South Halls and the commuters.
Dimensions: 12.70 m x 8.00 m (W x H)
Exclusive use of total space, #5320038 € 16,100*
2/3 use of total space, #5320039 € 10,500*
When booking the 2/3 area, the remaining third of the space will be
used by FIBO 2020 itself.
Please supply print data via WeTransfer. PDF format required.
Deadline for print data: 14th February 2020
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
* Price include rental, production, installation and removal.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
strengthen your position in the market to your company productsfor your target group
your profile first served basis.
FIBO GLOBAL FITNESS – marketing and advertising opportunities 42EVENTS / CATWALK BE BRANDED
FASHION SHOW SLOTS EXCLUSIVE CATWALK PARTNER
You will get the preferred number of show slots per day. ONLY AVAILABLE FOR NON-FASHION EXHIBITORS
During your show slots, your logo will be visible on the 15-square- Even as a non-fashion provider, you can easily use the visitor highlight
metre LED wall. CATWALK for yourself. Being the official and exclusive partner of the
catwalk, you will be integrated in our visitor communication and benefit
You can show up to 15 outfits from your per slot.
from a high visibility!
You can specify how your brand should be presented, and we will
Your image film or logo on the 15 square meter screen before and
transform your ideas into a professional and captivating show
after each fashion show and other program items.
concept.
4 show slots daily
4 show slots daily, #5350003
Your logo prominently placed: in the programme LED wall catwalk,
Package price € 2,990* website, newsletter and trade fair catalogue.
1 show slot daily, #5350002 Exclusive display of your flyers on the chairs of the catwalk (before a
Package price € 980* fashion show and a group fitness appearance). Flyer production by the
exhibitor.
1 show slot, #5350001
Onlinebanner at the FIBO website
One slot in total € 520*
One exhibitor only!
Price for the full package – for the entire duration of the show
#5350010 € 4,950*
SPEAKERS SLOT
Your chance for a presentation at the CATWALK
Not within the fashion shows
#5360002, 15 minutes € 350*
The icons below help you select the right form of advertising. The order in which icons are shown, help you determine which services offer
particularly large benefits in terms of reach, brand presence, leads or product presentation. Benefits mentioned first are most relevant.
Reach Brand presence Leads Products presentation
Connect with your target group and raise Raise your brand´s profile and Generate the leads that matter Shine the spotlight on your innovations and Prices do not include VAT. Products and services are sold on a first come,
strengthen your position in the market to your company productsfor your target group
your profile first served basis.
FIBO GLOBAL FITNESS – marketing and advertising opportunities 43You can also read
