3rd Sept: The International Suite, Manchester United FC 26th Sept: The Inspiration Suite, Village Hotel, Elstree - The Big Promotional ...

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3rd Sept: The International Suite, Manchester United FC 26th Sept: The Inspiration Suite, Village Hotel, Elstree - The Big Promotional ...
3rd Sept: The International Suite, Manchester United FC
 26th Sept: The Inspiration Suite, Village Hotel, Elstree
3rd Sept: The International Suite, Manchester United FC 26th Sept: The Inspiration Suite, Village Hotel, Elstree - The Big Promotional ...
The Big Promotional Trade Show and The Big New Products Trade Show are                                                                                                                                              new products
                             organised on a not-for-profit basis, by the trade for the trade and feature more than
                             50 of the top suppliers of promotional merchandise and services from the UK & Europe.
                             Both show formats offer a huge            The exhibitions take place        All events are designed to
                             range of different products with The      at venues throughout the          cater for bona fide distributor
                             Big New Products Show designed            UK and Ireland during the         companies only where
                             to highlight the thousands of new         year for the convenience          promotional merchandise is
                             products that are released for the        of visitors and to                the primary business; a strict    ■■Promotional paper prod-
                             crucial quarter-four and Christmas        maximise attendance.              door policy will be in place.     ucts specialist Adpads will
                                                                                                                                           be showing a number of new
                             sales period.
                                                                                                                                           items at the shows, including
                                                                                                                                           a clip-in ruler, a school book
                                                                                                                                           set and new packaging.
                                                                                                                                             These new products fol-                                                                                   ■■Calendar specialist Terminic
                                                                                                                                           low on from a relaunch of the                                                                               will be showcasing a number
                                                                    Visit the shows to see a comprehensive                                 company’s website earlier this                                                                              of its best-selling products at
                                                                    range of products and services providing                               year.                                                                                                       the shows. These will include
                                                                    the latest innovative ideas and marketing                                                                                                                                          both litho and digitally-printed
                                                                    solutions available to the industry.
                                                                    Meet your key suppliers         Directors, owners, managers,
                                                                                                                                              Adpads is part of Adco,
                                                                                                                                           originally launched as Stuart
                                                                                                                                           Artpads in the 1970s, trading
                                                                                                                                           as a general printer. In the 80s
                                                                                                                                                                              Mellow makeover                                                          options, as well as some really
                                                                                                                                                                                                                                                       handy desk calendars.

                                                                    in a relaxed atmosphere
                                                                    with time to talk and
                                                                    learn. Discover new
                                                                                                    sales and administrative staff
                                                                                                    will all benefit from spending
                                                                                                    quality time with suppliers
                                                                                                                                           it began to specialise in mak-
                                                                                                                                           ing advertising pads.              for a best-seller
   REGISTER NOW ONLINE AT                                           ranges and the very latest      committed to providing the               The business was renamed         The Pen Warehouse and                Both pens are available on
www.thebigpromotionaltradeshow.co.uk                                                                                                       Adpads in 1989 and after a                                            a five-day lead time, with a
                                                                    products from right across      best possible support to their                                            Snap Products will be high-
                                                                                                                                           management buyout in 2003,                                            three-day express service also
                                                                    the world and those             distributors in all aspects of the     new owners David Fletcher          lighting their latest ranges of
                                                                                                                                                                              promotional items, as well         available.
                                                                    manufactured in the UK!         buying process.                        and Howard Smith formed
                                                                                                                                           Adco Products Ltd.                 as the new Business Solu-            As end-user demand for
                                                                                                                                                                              tions online digital marketing     eco-focused products contin-
                                                                                                                                                                              platform.                          ues, The Pen Warehouse has
                                                                                                                                                                                                                 also added three new sustain-
                                                                                                                                                                                The Pen Warehouse has giv-       able products to its popular
   Neal Beagles                                  Karl Pearsall                       Exhibitor Simon Adam                                                                     en two of its best-selling ball-
   Managing Director of Roantree                 from Original Thing                 Managing Director of WCM&A                                                                                                  eco-friendly promotional writ-
                                                                                                                                                                              pen ranges a ‘mellow makeo-        ing instrument range.

   “                                             “                                  “
         A very useful visit. The industry           I completely                       We are delighted with both the quality and                                            ver’ to produce a collection of
                                                                                                                                           ■■Stricker is using the Man-       appealing new pastel colours,         The hand-machined bam-
         needed a mid-season and                     underestimated the extent          quantity of visitors today and have been
                                                                                                                                           chester and Elstree shows          perfect for distributors looking   boo Contour Bamboo and
         regional event and these shows              of the show, the number            particularly pleased with the large number                                                                               Garland Bamboo ballpens
                                                                                                                                           to launch a new brochure for       to inject some colour into pro-
   fill that brief. The show today was           of big hitters from the             of company’s who have taken the opportunity           the Winter/Christmas period,       motions.                           have been introduced along-
   an ideal opportunity for us to bring          industry exhibiting surprised       to send multiple numbers of staff. Everyone                                                                                 side the Supersaver WE pen-
   along existing staff and also to              me, so my intended short            who stopped off at our display was interested
                                                                                                                                           packed with new items and
                                                                                                                                           gift ideas for the season.            The Contour Pastel Ballpen      cil. All three products are           A perfect way
                                                                                                                                                                              has a popular curved shape         made from at least 70% sus-
   introduce our new starters to the
   industry. A very good day indeed.”
                                                 visit turned into an extended
                                                 and educational day!”
                                                                                     and took the time to acquaint themselves
                                                                                     with our company and product range.”
                                                                                                                                              Founded in 1944 and head-       with chrome trim and a plas-       tainable material.                    to get away
                                                                                                                                           quartered in the Portugese         tic grip that matches the barrel
                                                                                                                                           city of Coimbra, the company       colour. A large 60mm x 8mm            The company’s Business             The Prime Time Company
                                                                                                                                           has more than 800 employees        maximum print area for spot        Solutions marketing platform          will be showing off the Marco
                                                                                                                                           and works with clients across      colour designs provides a          is aimed at digitally driving dis-    Polo, described as the ulti-
                                                                                                                                           80 countries and three conti-      wealth of branding opportu-        tributor sales growth. Devel-         mate two-in-one backpack.
                                                                                                                                           nents.                             nities.                            oped in-house, this integrated
                                                                                                                                                                                                                 marketing services platform              This product converts from
                                                                                                                                              Stricker’s UK team is based       For even better value for        combines the expertise of             a backpack to a garment or-
                                                                                                                                           in Reading – the company also      money, the Supersaver Pastel       the company’s leading digital         ganiser simply by unzipping
                                                                                                                                           has offices in Madrid, Barcelo-    Ballpen offers a smooth, un-       marketing files and branding          it. The Marco Polo is spacious
                                                                                                                                           na, Warsaw, Brno, Prague and       cluttered design with a slightly   services in one user-friendly         enough for one complete out-
                                                                                                                                           Sao Paulo, as well as procure-     smaller print area of 45mm x       portal, providing a ‘one stop         fit, shoes and a few other trav-
                                                                                                                                           ment offices in Shanghai.                                                                                   el essentials, making it per-

    BIG                                                                                     BIG
                                                                                                                                                                              20mm.                              shop’ for distributors.
               THE                                                                                     THE
                                                                                                                                                                                                                                                       fect for a weekend getaway
                                                                                                                                                                                                                                                       or business trip. It also has a

    promotional
     TRADE SHOW
                                                                                          new products
                                                                                           TRADE SHOW
                                                                                                                                                                              ■■Bio Laboratories will be tak-
                                                                                                                                                                              ing the wraps off a number of
                                                                                                                                                                                                                 tic bottles, perfect for any
                                                                                                                                                                                                                 handbag and ideal for all of
                                                                                                                                                                                                                                                       padded laptop compartment.
                                                                                                                                                                                                                                                          Also on stand will be the
     By the trade for the trade                                                              By the trade for the trade                                                       new products at the shows.         life’s little essentials.  The bags
                                                                                                                                                                                                                 are available in three standard       Trident+ and Trident 2+ USB
                                                                                                                                                                                First up is the Eco Lip Balm,    sizes, and bespoke sizes are          charging cables. These have
   18th March 2020 – Glasgow                     22nd April 2020 – Surrey                 2nd September 2020 – Manchester                                                     a handy little product in a                                              been made to stand up to the
                                                                                          Venue TBC                                                                                                              also possible.
   The Argyll Suite, Glasgow Crowne              The Esher Hall, Sandown Park                                                                                                 push-up container made of                                                rigours of life on the road, be-
   Plaza Hotel, Congress Road                    Racecourse, Portsmouth Road                                                                                                  environmentally sourced card-                                            ing tested for 12,000 bends.
   Glasgow G3 8QT                                Esher KT10 9AJ                                                                                                                 board. The Eco Lip Balm             Finally, there’s the Mental
                                                                                                                                                                                 contains no plastic and is      Health Care Handy Can. This              Another gadget sure to
   1st April 2020 – Dublin                       30th April 2020 – Manchester             23rd September 2020 – Slough                                                           compostable.                    is a relaxing mental wellbeing        prove popular is the Twist mul-
   The Ballroom, Red Cow Moran Hotel             The Point, Emirates Old Trafford         The Buckingham Suite,                                                                                                  kit in a handy can that includes      titool. It features eight tools
   22 Naas Road, Fox-And-Geese                   Lancashire County Cricket Club           Heathrow/Windsor Marriott Hotel                                                        Bio Laboratories’ RPET          a sleep balm, sleep mask, roll-       which can do everything from
   Dublin 22                                     Talbot Road, Manchester M16 0PX          Ditton Road, Slough SL3 8PT                                                         Cosmetic Bags, meanwhile,          on pulse point and natural re-        tightening screws to opening
                                                                                                                                                                              are made from recycled plas-       laxing foam bath.                     a can of something refreshing!

                                                                                                                                                                                                                                                                                          3
3rd Sept: The International Suite, Manchester United FC 26th Sept: The Inspiration Suite, Village Hotel, Elstree - The Big Promotional ...
new products                                                                                                                                                           new2019
    Sustain                                                 They’ve got you covered
    your                                                     Reflects UK is an established supplier
                                                             in the British promo market and offers
                                                                                                          engraving and full colour printing, all
                                                                                                          offered with quick lead times.
    clients’                                                 a comprehensive range across vari-
                                                             ous product categories, including of-          The company will be presenting
                                                                                                          a number of new products, includ-
    interest                                                 fice, leisure, home, travel, technology
                                                             and time.                                    ing desktop organisers with wireless
                                                                                                          chargers, drinks bottles, ‘three in one’
                                                                The company’s factory and ware-           charging cables and metal straws.
                                                             house in the German city of Cologne
                                                             hold excellent stock levels, backed up
                                                             by great service from Reflects UK’s of-
                                                             fice in Birmingham.
    With the current emphasis
    on reducing waste and being                                 Products are fully certified and Re-
    more environmentally con-                                flects UK also offers a range of print-
    scious, Senator has been                                 ing facilities, including pad print, laser
    thinking about how everyone
    can use more sustainable
    products in their advertising                                                                                                                    DRINKWARE
    campaigns.
       The company has respond-
                                         Spotlight on fabulous gifts                                                                                                                       BAMBOO COLLECTION
    ed by further expanding its bi-
    oplastics range to include the       midocean will be using the
    Skeye Bio, a twist action ball       shows to highlight more
    pen which uses renewable raw         than 100 items in its ‘More                                                                                                            sales@reflects.uk | www.reflects.uk
    materials (PLA, based on sug-
                                         than Christmas’ end of year                                                                                                            Tel: 01217262555
    ar cane).
                                         selection for 2019.
                                                                                                                                                                 SMARTWATCHES
       Fitted with a Senator long-
                                           Technology products and
    life magic flow G2 refill and
                                         accessories feature prom-
    produced with green electric-
                                         inently in the selection
    ity at the company’s manufac-
                                         and include a number of
    turing plant in Germany, the
                                         ‘bamboo-look’ wireless charg-
    Skeye Bio is designed to be a
                                         ing units.
    market leader in eco-friendly
    production and longevity. The          The Capsula, meanwhile,
    Skeye Bio has already won the        combines a desk light (with
    PSI Sustainable product of the       three different ‘types’ of light),
    year 2018, the reddot design         a wireless charging unit and a
    award 2019 and the Green             Bluetooth speaker.
    Good Design award 2019.
                                            Clean lines and natural ma-
       Meanwhile, Senator has re-        terials are to the fore through-
    interpreted the award-winning        out the catalogue, exemplified
    design of its Signer Liner met-      in ` range of wood-clad power
    al ball pen into a plastic variant   banks.
    called the Headliner.
                                           Natural materials are also
                                         featured in midocean’s writ-         box. Bags and travel accesso-         On stand, there’ll also be a
                                         ing instrument offering – for        ries, food and drink and spe-       chance to talk about the com-
                                         example, the Quercus set fea-        cial Christmas items are also       pany’s new Yourchoice range
                                         tures comfortable cork barrels       all included in midocean’s lat-     of bespoke items. Why not
                                         and is also presented in a cork      est collection.                     stop by and see for yourself?

                                                                               ■■This year, Pencom has been focusing on its in-house en-
                                                                               graving department, enabling the company to become highly
                                                                                competitive on lead times and techniques available.
                                                                                  Customers can now choose from chrome engraving, two-
                                                                                 tone engraving (which can use colour and different depths
    ■■There’ll be a starring role on                                               of engraving to create unique effects) and 360-degree en-
    the Booth Brothers stand for                                                     graving, branding all the way around the pen barrel.
    the Susino Auto Vent, a new                                                       A new section in the company’s catalogue is the ‘Pow-
    and cost-effective umbrella                                                   er Products’ range – a ‘go to’ selection of affordable metal
    available in six colourways, and                                           pens for customers in a hurry.
    produced at the company’s
    carbon-neutral       factory   in                                            All the pens in this range are engraved in-house so they can
    South Yorkshire.                                                           be turned round super-quick. Gift sets are also available.

4
3rd Sept: The International Suite, Manchester United FC 26th Sept: The Inspiration Suite, Village Hotel, Elstree - The Big Promotional ...
conversation: the organiser                                                                                                                                                                                                                             new products
                                                                                                                                                                                                                               ■■Laltex Promo is one of the
                                                                                                                                                                                                                               most established names on

    Promotion, professionalism
                                                                                                                                                                                                                               the UK branding scene, and
                                                                                                                                                                                                                               as always, there’ll be plenty of
                                                                                                                                                                                                                               new stuff to take a look at on
                                                                                                                                                                                                                               stand.

    and a feel for the industry
                                                                                                                                                                                                                                 Among them will be some
                                                                                                                                                                                                                               new products aimed at keep-
                                                                                                                                                                                                                               ing up with drinkware trends,
                                                                                                                                                                                                                               including bamboo and col-
                                                                                                                                                                                                                               lapsible mugs, double-walled
                                                                                                                                                                                                                               stainless steel drink bottles
                                                                                                                                                                                                                               and many more.
    If you’re looking for someone to put a                                                             twice a year. I really do believe that.
    great promo products show together,                                                                                                                                                                                          Other developments include
                                                                                                         “There are also times when we really                                                                                  a number of new colours on
    you’d probably be looking for some-                                                                need to be face-to-face with our custom-
    one with a long, proven track record                                                                                                                                                                                       Laltex’s popular lines, giv-
                                                                                                       ers to explain to them why prices are mov-                                                                              ing an even greater choice
    who knows the industry inside out.                                                                 ing up. They need that because they in turn                                                                             for branding needs, while the
                                                                                                       have got to make a good case to sell to                                                                                 company is offering a swifter
      It would be difficult to think of                                                                their customers.”                                                                                                       service thanks to its invest-
                                                                                                                                                                        Bags of choice
    anyone who fits that profile better than
    Gerry Thomas. As the powerhouse behind                                                               However, Gerry admits that in an age                                                                                  ment in new printing ma-
    Plastech Print and one of the best-known                                                           of Amazon-style instant gratification,                                                                                  chines.
    faces out on the show floor, Gerry has an                                                          even getting people out to experience the
    instinctive feel for getting the best out of a                                                     above can be challenging.                         Industry-leading promotional merchandise supplier Bagco
                                                                                                                                                                                                                               ■■Hainenko is using the
    series of shows.                                                                                                                                     has (as MD Nigel Pearce puts it) ‘a hell of a lot of new prod-        shows to launch its new Elis
                                                                                                          “We are getting to the situation where         ucts’ launching in September and available for early viewing          range of twist-action ball pall
      This knack has been demonstrated for                                                             some people really just don’t like to go out      at The Big New Products Trade Show.
    years through Gerry’s long involvement in                                                          of their offices. It’s a real shame – especial-                                                                         pens, from the prestigious Ital-   ard colours, with the option
    masterminding the Promotional Showcase                                                             ly as I’m sure they go out of their offices to       Nigel said: “All of the items we are launching this autumn are     ian manufacturer Stylolinea.       to Pantone match for precise
    series of roadshows.                                                                               try to sell to their own customers!               eco, sustainable or recyclable, which is a reflection of the direc-                                      corporate branding.
                                                                                                                                                         tion we see our overall range heading over the coming years.            Elis combines some clas-
      “We had a group of 20 suppliers who’d                                                               “So we’re trying to counter this mental-                                                                             sic shapes with a sinuous clip       The range also offers many
    been doing these shows for a number of                                                             ity a little by making the show experience          Additionally, Bagco will continue to donate 5% of the bag cost      and an extremely wide print        refill options from a standard
    years, and then another group got togeth-            “Of course, they’re fairly simple road-       always more attractive for them by using          of all Newchurch and Seabrook recycled products to the marine         area to maximise impact. The       economy refill to a high quality
    er to form the Promotional Supplier Part-          shows – essentially table-top events – but      high quality venues in convenient loca-           pollution charity Plastic Oceans UK.                                  pens are available in 34 stand-    gel ink product.
    nership. Eventually, someone suggested             with so many of the bigger exhibitions, so      tions, putting on some decent food etc.
    we try putting the two groups together for         much is just visual dressing anyway.”
    a number of shows, so in 2018 we did just                                                            “Essentially, we’ve got to push back
                                                         However, the relaxed and informal             against a push back. But saying you’re too
    that.”
                                                       atmosphere doesn’t mean there aren’t            busy to come to a show is crazy, in my
      The formula proved popular enough for            standards to be maintained – and pushed.        view.
    the pairing to come together again in 2019            “In the old days, you could just turn up       “Of    course,   everyone      is    very
    for another series of roadshows – shows            with a few things that you’d slap on a ta-      time-conscious these days – but that’s why
    with a very specific USP.                          ble, or in a shell scheme, and get away with    we’re essentially bringing the shows to
                                                       it. Now, people are looking for something       them.
      “The thing that makes them different is
                                                       much slicker.
    that they’re not a commercial operation –                                                             “Distributors have only got to take a
    they’re being put on by the suppliers. Our           “You have to be so careful with these ta-     few hours out of the office, not days as you
    strapline is ‘by the trade, for the trade’.        ble-top shows that they don’t end up look-      sometimes have to when you go to a big
                                                       ing like a jumble sale.                         exhibition, and that proximity also makes
      “I’ve now got three people helping me
    to do this and of course their expenses and          “We’re trying to create a professional        it easier for them to take more members
    time are being paid for – but other than           atmosphere by making sure that every-           of staff along with them too.
    that, there’s not a profit element in it at all.   body has a logo table cloth, that they’ve         “At the end of the day, there really is no
    And the cost of exhibiting is still a fraction     got a banner announcing their presence,         substitute for seeing the products in per-
    of that of the commercial shows.                   so you are creating your own little office.     son, handling them for yourself and having
                                                       Similarly, everyone is properly badged and      a direct conversation about them with the
       “In fact, we don’t even consider those          we have a reception desk.                       supplier.
    bigger shows as competition – they’re
    something very different. We’re very much             “Those little extra bits of professional-
                                                                                                         “I love the customers who come and see
    trying to give our visitors a different expe-      ism are vitally important. They do mean
                                                                                                       me and say: ‘Ooh, that’s interesting – I’ve
    rience, and that’s really what it’s all about.     that the cost of the shows has gone up a
                                                                                                       got a customer who wants something like
                                                       little – but it’s still nowhere near that of
                                                                                                       that…’ For example, I did a write on-wipe
                                                       the big commercial events.”
                                                                                                       off whiteboard with a pen for somebody,
                                                         Gerry reckons that one of the major at-       with some advertising around it. I’m sell-
                                                       tractions of this style of shows is the space   ing that to so many customers now, who in
                                                       they allow for relaxed but detailed conver-     turn are going out to their customers and
                                                       sations.                                        offering it as an alternative to a notepad
    For more information on                              “I know I’m an old geezer but there
                                                                                                       near the phone.”
    Promotional Showcase, contact                      is still no substitute for face-to-face. It       For Gerry Thomas, it’s all about the
    Gerry on gerry@thebpts.co.uk                       doesn’t need to be every week, but you’ve       winning formula – and he’s convinced this
                                                       got to see all your good customers once or      series of shows has it.

6                                                                                                                                                                                                                                                                                                    7
3rd Sept: The International Suite, Manchester United FC 26th Sept: The Inspiration Suite, Village Hotel, Elstree - The Big Promotional ...
new products                                                                                                                                                                                                                                 new products
                                                                                                                                                                                                                    Bonanza
                                                                         You name it, they                                                                                                                          of bottles
                                                                         have a solution                                                                                                                            Listawood has just in-
                                                                                                                                                                                                                    troduced     a
                                                                                                                                                                                                                    new range of Pan-
                                                                                                                                                                                                                                      brand

                                                                         Badgemaster’s name badg-            Pantone-matched to a client’s                                                                          tone-matched thermal
                                                                         es help businesses provide          own brand palette.                                                                                     bottles in a choice of
                                                                         a branded badging solution                                                                                                                 finishes from just 90
                                                                                                               If your client is looking for                                                                        units, despatched in
                                                                         for their employees. The            a more ‘organic’ feel, Badge-                                                                          only 10 days.
                                                                         products offer a choice of          master’s wooden badge could
                                                                         colour combinations, badge          be an excellent choice. They                                                                             The company can
                                                                         shapes and various text op-         can choose from sustainable                                                                            also offer a stunning
                                                                         tions to accompany a logo.          oak or eco-friendly bamboo,                                                                            full wrap photographic
                                                                                                             and other woods are also                                                                               print from as little as 30
                                                                           All of Badgemaster’s prod-        available – just give Badge-                                                                           bottles.
                                                                         ucts are finished to the highest
                                                                         quality and are manufactured
                                                                                                             master a call.
                                                                                                                Names, job titles, artwork
                                                                                                                                                A taste of the season                                                 The stainless steel
                                                                                                                                                                                                                    body ensures that drinks
                                                                         in a purpose-built facility, of-
                                                                         fering industry-leading turna-      and logos can all be engraved      Confectionery specialist The       Sunray Gift Tin. This includes   stay hot or cold for extend-
                                                                         round times.                        into the wood using state-of-      Sweet People will be show-         caviar, milk chocolate and       ed periods of time, while the     tumblers can be decorated
                                                                                                             the-art laser engravers. The       casing its new winter collec-      Champagne truffles, all brand-   screw-on lid prevents any         with your client’s choice of
                                                                           The company also recently         engraving gives the text and       tion.                              ed with a full-colour domed      spillage.                         Pantone colour from only 90
                                                                         acquired Plastech Print and         logo a slight ‘burned in’ effect                                      label.                                                             pieces.
                                                                         will now be offering PTP items      to provide a subtle contrast of       This includes the Eco Kraft                                         Meanwhile, a selection of
                                                                         to the trade, as well as the        dark and light.                    Cube – filled with foiled choc-                                     high quality, double-walled tu-
                                                                                                                                                                                     For something more sea-        lip-shaped tumblers has been        For those who require
                                                                         original Badgemaster line-up.                                          olate balls, this eco product                                                                         smaller volumes, the tumblers
                                                                                                                The latest offering from                                           sonal, The Snack Tin is filled   added to Listawood’s range of
                                                                                                                                                is plastic-free, branded with a                                                                       can also be finished with a
                                                                            A core product in the            Badgemaster is chalkboard          paper wrap and can be recy-        with mini buttered mince pies,   sustainable drinkware.
                                                                                                                                                                                   again branded with a full-col-                                     full-colour print from just 30
                                                                         Badgemaster range is the            badges.     Resembling     the     cled.                                                                 Supplied with a clear, clos-    units. Stop by the stand to
                                                                         reusable Instabadge, an effi-       chalkboards of school days                                            our domed label and finished

    Security conscious                                                   cient and cost-effective solu-
                                                                         tion for an ever-evolving work-
                                                                         force. This fully customisable
                                                                                                             gone by, these are perfect for
                                                                                                             informal settings such as bars
                                                                                                             and restaurants. Simply use
                                                                                                                                                  For a touch of luxury, try the   with a gold embossed sticker.
                                                                                                                                                                                                                    able lid for use on the go, the   discuss your requirements.

    Xindao will be offering show visitors an exclusive sneak peek at     reusable name badge is avail-       a    dry-wipe     marker    to
    its new Bobby Tech and Bobby Pro anti-theft bags.                    able in two sizes and can be        personalise.
       There’ll also be the chance to take a look at a number of items
    in Xindao’s just-launched Winter catalogue.
      Highlights include a leak-proof copper vacuum insulated
    bottle, a 10,000mAh aluminium pocket powerbank, a magnet-
    ic-closing laptop sleeve and an anti-theft RFID car key pouch.

    ■■The Leather Business will
    use the shows as a launchpad
    for its new range of genuine
    recycled leather, The Reco
    Collection.

       Unlike traditional ‘bonded
    leather’ (which uses scraps
    off the floor pulped with glue,
    thinly sprayed on to a board),    finished with any given colour.    ■■If you want to get ahead, get
    this product is actually made     Different textures can also be     a hat. And if you want to get a
    from fibres from the original     added.                             hat, why not stop by the Euro
    hide using a new, patented                                           Cap stand?
    process.                             The Leather Business offers
                                      more than 80 standard UK             Among the offerings on
      Up until this new process       stock leather products which       show will be the brand new
    was developed, these fibres       can be supplied in as few as       Digital Pom Hat.
    would have been thrown away.      five working days from 25
    Now, they can not only be re-     pieces branded. Its factory is        The outer is polyester, ena-
    used, but the resulting product   SA8000 and four-pillar SMETA       bling unlimited branding op-
    can also be called ‘leather’.     and SEDEX audited.                 tions thanks to dye sublima-
                                                                         tion printing, while the inner is
      These fibres are combined         The company also offers          a conventional knitted hat.
    with natural latex (glue from     bespoke manufacture from
    the rubber tree, with no chem-    as low as 50 pieces in all           The Digital Pom Hat is made
    icals added) in a unique pro-     materials. Options include         in the UK and even the pom
    cess, formed into sheets of       contrast stitch choices and        can be customised! There’s a
    different thicknesses and then    Pantone-matched colours.           low MOQ of just 100 pieces.

8                                                                                                                                                                                                                                                                                      9
3rd Sept: The International Suite, Manchester United FC 26th Sept: The Inspiration Suite, Village Hotel, Elstree - The Big Promotional ...
OV N T
                                                                                                                                                                                                                     15 OD
     conversation: the exhibitor

                                                                                                                                                                                                                      PR
                                                                                                                                                                                                                       0
                                                                                                                                                                                                                       ER EW S!
                                                                                                                                                                                                                           UC
     Changing landscape and
     a new set of challenges
     When it comes to promo product                                                                  – I believe people still want the experience
     shows, Martin Markey is pretty much                                                             of actually seeing these products and dis-
     looking for one thing – quality of                                                              cuss them with the various suppliers.”
     enquiries.                                                                                         Another factor which has changed is cus-
       “Smaller scale shows definitely allow for                                                     tomer expectations – although, says Mar-
     more extended conversations, it’s as sim-                                                       tin, it’s not always as straightforward as it
     ple as that.”                                                                                   might seem.

        Martin’s company Plusfile has been                                                             “Sure, price is always going to be im-
     pretty much a constant at shows of all                                                          portant; lead time is always going to be
     sizes and styles over the years, so he                                                          important – but who’s got stock is equally
     should definitely know.                                                                         important!”
       Plusfile is among a group of 11 compa-                                                          That change in turnaround expectations,                QUALITY ENGRAVED GLASS & CRYSTAL GIFTS & AWARDS
     nies which around three years ago formed                                                        however, is undeniable. “Going back 20
     the Promotional Supplier Partnership                                                            years, I seem to remember that your aver-
     (PSP).                                                                                          age lead time used to be four to six weeks.
                                                                                                     Now, it’s more like four to six days!”
        “In many ways, the original idea was
     similar to Promotional Showcase,” Mar-                                                            As well as its participation in the ‘Big’
     tin recalls. “We got together and put on                                                        series of shows, the Promotional Supplier
     table-top events in hotels.”                                                                    Partnership has also been blazing a trail in
                                                                                                     an increasingly popular trade phenomenon
       Natural synergy, and discussion between                                                       – direct visits to distributors.
     Martin and Bagco’s Nigel Pearce, led PSP
     to join forces with Promotional Showcase                                                           “We realised some time ago the advan-
     for The Big Promotional Trade Show (this                                                        tages of putting on training mornings actu-
     autumn rebranded as The Big New Prod-         suppliers who were in control of the pro-         ally in distributors’ offices.
                                                   cess. “That was very important – we want-
                                                                                                                                                     THE MOST COMPREHENSIVE RANGE OF GLASS
     ucts Show).
                                                   ed to make it as cost-effective as possible          “There’s 11 companies in PSP. We will
        “The original idea would be that there     for the suppliers. This is a not-for-profit set   go into a company and basically, the dis-
     would be 30 of us – the Promotional Show-     of shows, we believe in giving as good val-       tributor doesn’t have to travel anywhere.
     case people and ourselves, plus 10 guest
     suppliers. So, there would be a limited
     amount of good suppliers which the dis-
                                                   ue as possible for everyone exhibiting, and
                                                   this series has worked well for us.”
                                                                                                     That gives us a chance to speak to pretty
                                                                                                     much everyone in the company.                   AND CRYSTAL GIFTS AND AWARDS IN EUROPE
     tributors would want to come and see, and       As someone with a huge amount of in-              “It’s basically down to the distributor
                                                   dustry experience, inevitably Martin has          we’re going to see as to how long they
     in a slightly more intimate environment
     than, say, the Ricoh or one of the other      observed a great deal of change in the way
                                                   the it works, and shows are no exception.
                                                                                                     want the event to last – usually, it’s three
                                                                                                     or four hours and we provide lunch as well.
                                                                                                                                                      FREE VISUALS | FREE BESPOKE END USER WEBSITES
     bigger halls.
      One of the key aspects of the plan from        “If we look back over the last five years,        “But the great point is that these events     FREE END USER CATALOGUES | £1.3M STOCKHOLDING
     Martin’s point of view was that it was the    in all honesty, from a supplier’s point of        aimed at everybody, from directors all the
                                                   view, we just feel that there’s not as much       way down to administrators, who wouldn’t
                                                   footfall at the bigger shows.                     normally be allowed to go out to shows.
                                                     “And where there is the footfall, it’s             “In this setting, we can actually discuss
                                                   often just people galloping around in a sin-      new products with everyone and we’re
                                                   gle day, even if it’s a two-day show. They        finding it a very effective way of commu-
                                                   just want to whizz round as quickly as            nicating.
                                                   possible.
                                                                                                        “This model offers the same opportuni-
                                                     “You don’t really get any quality (there’s      ty for those extended conversations we’re
                                                   that word again) whereas at the smaller           already having at the shows.
                                                   shows, you at least get the time to discuss
                                                   the products properly with people.”                 “Another consideration is that end us-
                                                                                                     ers’ requirements are these days a lot
                                                     And that, says Martin, is vital.                more ‘eco’ driven. So next year, all PSP
     For more information about                                                                      members will be SMETA-audited, and we’ll
     the Promotional Supplier
     Partnership, contact Martin on
                                                     “I’m a bit old school. There’s such a huge,
                                                   diverse set of products out there now and
                                                                                                     be the only roadshow group where all the
                                                                                                     suppliers have that accreditation.                                 Tel: 01642 225799
                                                   a lot of people are just used to buying off
     martin@plusfile.co.uk                         the screen. Personally – and I think we’ve           “The industry us changing – and we’ve                    e-mail: sales@crystalgalleries.co.uk
                                                   proved it both with PSP and these shows           all got to change with it.”
                                                                                                                                                                  w w w. c r y s t a l g a l l e r i e s . co. u k
10
3rd Sept: The International Suite, Manchester United FC 26th Sept: The Inspiration Suite, Village Hotel, Elstree - The Big Promotional ...
new products                                                                                                                                                                                                                                                       people

     With plenty of stock, this
     selection’s a clear winner
     Crystal Galleries’ selection
     of glass, crystal and crys-
     talite tableware and giftware
     is sourced from many of
     the leading manufacturers
     throughout Europe.                                                                                      Innovation is                      ■■Senator has appointed
                                                                                                                                                Shane Davies as Managing
                                                                                                                                                                                                                                                           ■■Promo industry veteran Nick
                                                                                                                                                                                                                                                           Clewlow has recently joined
       The company has extensive
     warehousing at its base in
                                                                                                             kind to planet                     Director of the company’s UK
                                                                                                                                                operations. Shane served for
                                                                                                                                                                                   ■■The Pen Warehouse and Snap Products have welcomed two
                                                                                                                                                                                   new arrivals, both of them named Hannah! Hannah Bonell (above
                                                                                                                                                                                                                                                           Reflects UK as Sales Manag-
                                                                                                                                                                                                                                                           er. Nick has clocked up more
     Middlesbrough, where it holds                                                                           Juniper Products will be dis-      17 years in the Metropolitan       left) Is the new Field Sales Manager for Northern England and           than 20 years in the industry,
     stock in excess of £1.5 million                                                                         playing a wide range of real       Police, with more recent posts     Scotland, while Hannah Whitman takes on the same role for               and will be at the Manchester
     at any given time.                                                                                      and faux leather products at       in at National Express.            South West England.                                                     and Elstree shows.
        Crystal Galleries has been                                                                           the shows, including its ingen-
     established for 35 years, is a                                                                          ious ELeather.
                                                                                                                                                 ■■The Pencom team aka The Pen 10               ■■Xindao has a new Sales Representa-          ■■Crystal Galleries has added two new
     family owned and run busi-                                                                                ELeather is a soft, leath-        became the Pen Eleven recently with            tive. Sophie Kelembeck has been busy          faces to its line-up. Callum Chisman is
     ness which prides itself on the   pieces are hand-crafted from       styles to add to the options al-   er-based material created from      the arrival of Anastasia Peters-Broom as       introducing herself to the company’s          on the quotes desk while Isla Clifton is
     service levels and reputation     perfectly clear optical crystal    ready available.                   high quality, unused leather fi-    Sales Administrator.                           customers.                                    working on the trade orders desk.
     it has built up over the past     glass, thanks to their lead-free                                      bre through a unique process.
     three decades.                    nature. The process to make          The company also recently           The leather is recycled from
        As part of the company’s       this range is fascinating and      revamped its website, which        tannery waste and uses a pat-
     expanding range, Crystal Gal-
     leries recently launched a 36-
                                       is centuries old. The awards
                                       feature a generous engraving
                                                                          has received a very positive
                                                                          response from customers.
                                                                                                             ented process to combine the
                                                                                                             fibres without the use of un-
                                                                                                                                                                                                                                                      new products
     page supplemental catalogue       area and the option to add an                                         friendly adhesives that can be
     featuring more than 150 new       optical crystal base.                Usage is increasing month        harmful to the environment.        ■■United Brands of Scandina-
     products and showcasing the                                          on month, with many custom-        Instead, it users water in a       via supplies the highest quality
     latest techniques and glass-        This year has been one of        ers activating trade logins and    ‘hydroentanglement’ process        and most functional garments
     ware. Among the newcomers         innovation at Crystal Galleries,   using Crystal Galleries’ online    that locks the fibres within a     Sweden has to offer.
     are the Crystalart Awards.        with the team developing an        checkout facility to place plain   high performance core.
     These modern and unique           exciting range of decoration       glass orders.                                                            The company’s wide range
                                                                                                                The end result is a stronger,   of New Wave Group brands
                                                                                                             lighter and high performance       means there is a stylish solu-
     ■■The autumn and winter are typically a busy time for                                                   material. ELeather reclaims        tion to any clothing enquiry.
     exhibitions, company events and campaign and prod-                                                      thousands of tons of leather
     uct launches. With that in mind, Desktop Ideas has                                                      waste from landfill each year        United Brands is using the
     chosen this quarter to update its offering of some of                                                   and creates 90% less waste         Manchester and Elstree shows
     the latest and best promotional technology solutions.                                                   than traditional leather. The      to launch its Autumn/Winter                                             ■■Preseli is committed to do-         The company has used UPS
                                                                                                             product is manufactured in the     2019 clothing collection.                                               ing as much as possible to         Carbon Neutral air courier ser-
       There are new options in personal audio,                                                              UK and is REACH-compliant.                                                                                 keep the environmental im-         vices for incoming shipments
     portable power and lifestyle accessories. Two                                                                                                This includes the Harvest                                             pact of its business activities    from Hong Kong for some
     of the company’s own new favourites are the                                                               Also proving a hit is Juni-      Brinkley, a full winter park                                            to a minimum, while continu-       years now.
     Digital Nomad PD Laptop Power Bank (big                                                                 per’s J-Tec range, providing       jacket with an ECO bionic fin-                                          ing to provide a quick, reliable
     enough, as the name suggests, to charge your                                                            innovative solutions for those     ish made from recycled PES                                              and competitive service for its      More recently, it has also
     laptop) and the Mr Bio sustainable charging cable,                                                      must-have tech gadgets.            padding. You can also check                                             customers.                         started using the same service
     made from recyclable materials with no PVC.                                                                                                out items from United Brands’                                                                              for outgoing dispatches to
                                                                                                               These products are finished                                                                                 This commitment includes        both the UK and the EU.
                                                                                                                                                other famous Nordic ranges.
       Meanwhile, the best-selling Squid Power Bank                                                          in a contemporary fabric tex-                                                                              using carbon-neutral air couri-
     now handles both wired and wireless charging for                                                        ture, reducing the risk of the                                                                             er services, offering the option      Preseli also offers custom-
     phones and tablets, while the Octopus Booster allows                                                    end user dropping their valua-                                 ■■With 50 years of experience in the        of sea freight, environmentally    ers discounted pricing for im-
     users to transfer power or data between devices.                                                        ble items.                                                     production and customisation of pro-        friendly alternatives, reducing    porting goods by sea, which
                                                                                                                                                                            motional pens,Erga offers high quali-       waste and adding eco prod-         is a more carbon-efficient
                                                                                                                                                                            ty products and design coupled with         ucts and alternative options to    mode of transportation than
                                                          ■■If you’re looking to update your         the option to use your own URL.                                        innovative and traditional printing         its product range.                 air freight.
                                                          website and generate enquiries on-                                                                                techniques.
                                                          line, SourcingMachine.co.uk reckons           One of the latest additions to the
                                                          it has the perfect solution. Its skin      Sourcing Machine system is the Un-                                       Options available range from mon-         ■■Perennial show favourite
                                                          sites now come with free set up.           limited Web Shops function.                                            ochrome or multi-colour silk-screen         CHX Products will be unveiling
                                                                                                                                                                            printing, to digitally printed creations.   an updated range of its popu-
                                                                                                       This gives users the ability to set up
                                                            Among the features which come as         a personalised web shop for each of                                       Erga also offers many options for        lar button badges.
                                                          standard are mobile-friendly design,                                                                                                                                                             such products on the market.
                                                                                                     their customers, no matter how large                                   3D customisation, as well as the tac-
                                                          full SEO functionality and free product    or small, and allowing them to place                                                                                 These will be available in all
                                                                                                                                                                            tile softness of its ‘Velvet’ material.
                                                          sourcing.                                  repeat orders.                                                                                                     the common sizes and most            On another note, CHX has
                                                                                                                                                                              The Erga stand will be well worth         importantly, says CHX, they        recently developed the oppor-
                                                            The sites come preloaded with              This system promotes loyalty and                                     dropping by for anyone looking for          will be ‘priced to sell’. The      tunity to make custom shape
                                                          more than 120,000 products, most           gives your customers a strong reason                                   something unique in promotional             company also claims to offer       keyrings and badges, with no
                                                          with detailed pricing, and there’s even    to keep placing orders with you.                                       pens.                                       the quickest turn-around of        tooling fee.

12                                                                                                                                                                                                                                                                                           13
3rd Sept: The International Suite, Manchester United FC 26th Sept: The Inspiration Suite, Village Hotel, Elstree - The Big Promotional ...
conversation: the visitor

     Bright ideas on doorstep
     make show a must for Jo
     As far as Jo Shippen is concerned, the                                                          expectations are way in advance of where
     local angle is what makes The Big New                                                           they were even a decade ago. The Hatters
     Products Trade Show a definite date in                                                          approach is to drill down into the informa-
     her diary.                                                                                      tion.
                                                                                                        “If we get an email come in and it’s es-
       Jo, whose Stockport-based company
                                                                                                     sentially a shopping list, I know there are
     Hatters is celebrating its silver anniversary
                                                                                                     a lot of distributors who will basically for-
     this year, loves to get out to shows – but
                                                                                                     ward that list on to the suppliers – and I
     location can sometimes be problematic.
                                                                                                     don’t think that’s fair. We have a duty to
       “That’s why it’s really great when the                                                        go back to that client and find out exactly
     show is on our doorstep,” she said.                                                             what it is they really want and narrow the
                                                                                                     search down.
        “It’s always been frustrating for me that
     a lot of the big shows have traditionally                                                          “People don’t realise how long it takes                                                                      Find out more at
                                                                                                                                                                                Minimise your carbon
                                                                                                                                                                                                                      BIG
     been ‘Southern-centric’. That does make it                                                      to do a proper job. If I do five quotes for                                                                           THE

     difficult for me. At those sort of distances,                                                   somebody, I want to know that the half
                                                                                                     day I’ve taken to pull those quotes togeth-
     I can’t take four people from my team to
     the show – I just can’t afford to do that,
     particularly when you take accommoda-
                                                                                                     er has been beneficial. I want to know I’ve
                                                                                                     got a fighting chance of getting the work.
                                                                                                                                                                               footprint with                        promotional
                                                                                                                                                                                                                     TRADE SHOW
     tion into account.                                                                              I’m personally not interested in transient
                                                                                                     business; I’m interested in building rela-
       “But with the Big New Products Trade                                                          tionships and rapport with people.
     Show calling at Manchester, I can have two
                                                                                                        “I think that’s where we’ve got into a bit
     of us go over in the morning and let anoth-       “Others will go to shows, see the prod-       of an industry situation, because people
     er two drop by in the afternoon.”               ucts, wait till someone rings up and asks       are not being brave enough to say: ‘Actu-
       As far as Jo is concerned, it’s not all       for, say, mugs, and give them the bog           ally, I’m not going to quote you on those
     about the products themselves, either.          standard product. We’re not order-takers.       20 things you’ve just sent over, with three
                                                     We want to enhance products and make            price breaks – because I need to know
       “If I go to a show, I’ll want to go around    them the best we can for our customers so       what you actually want.
     and say hello to everybody. Now, I know         they think: ‘Hatters really gave us some-
     some people will say to me: ‘Oh Jo, you         thing special.’                                   “For some reason, budget seems to be
     just go around the room, kiss everybody                                                         that thing people always seem frightened
     and have a chat’. But actually, that’s as im-     “Going to shows is also a bit of a PR thing   to talk about. Often people will ring you up
     portant to me as seeing the products.”          for me, if I’m honest – to show your face       and say: ‘I want a pen.’ When you ask what
                                                     and let people know you’re still there!”        their budget is, often they’ll say: ‘I haven’t
       Rolling up at the show is also a way of                                                       got one.’ But by actually mentioning costs
                                                       And still here they most certainly are, 25
     showing the suppliers some love, Jo says.                                                       and through a series of the right questions,
                                                     years down the line. What’s been the key
                                                                                                     you eventually find out they actually do
       “It’s tough for the suppliers – so what       to Hatters’ success?
                                                                                                     have a budget!
     you want to do is try and make it as good          “We’re strong at being a consultative
     for them as you can, so they want to work                                                         “And actually, it’s not about spending
                                                     company. What we do well is build rela-
     with you. It’s got to be a partnership.”                                                        every penny of their budget – it’s about
                                                     tionships with people, sit down with them,
                                                                                                     giving them the best value.”
        As for the products, is it all about the     give them good advice and help them. This
     ‘latest and greatest’ – or are the basics       has been our saving grace, in many ways,          It’s also about innovation at Hatters.
     more important?                                 because like everyone else, we’ve been          Last year saw the company move into an
                                                     through some tough times, including two         entirely new area of activity.
       “I think it’s a bit of both. At Hatters, we   recessions.
     tackle shows in a slightly different way. We                                                       “We’ve always outsourced everything,
     go to these events to get ideas, then go to        “We’re also very pro-active. So, for         as all distributors do. But we had a specific
     our client and say: ‘We’ve seen this – do       example, if I see a client is using a cheap     contract last year which the client wanted
     you like it, could it work for you?’            coaster and it doesn’t look great, I might      delivered in a different way. So, we actual-
                                                     send them a glass one in the post and say:      ly found a warehouse, with offices, and we
                                                     ‘Have you thought about this?’ In a sense,      have gone into storage and fulfilment and
     ‘We’re not order-takers. We want                it doesn’t then matter if they come back        doing our own engraving as well.
     to enhance products and make
                                                     to me and say: ‘Oh, it’s not in my budget,
                                                                                                        “It was a massive leap for us as a com-
                                                                                                                                                                                               2018
                                                     Jo.’ At least I feel I’ve done something in
     them the best we can for our                    offering them that extra option.”               pany, but it sent out a strong message that
                                                                                                     while we were 25 years old, we were not
     customer.’                                       Such an approach, Jo believes, is even         sitting back and putting our feet up. We
                                                     more important in an age where customer         have to keep evolving to stay relevant.”
                                                                                                                                                       For more information visit us at www.preseli.biz contact us
14                                                                                                                                                    by phone on 01352 730 006 or email us at sales@preseli.biz
3rd Sept: The International Suite, Manchester United FC 26th Sept: The Inspiration Suite, Village Hotel, Elstree - The Big Promotional ...
BIG
                                         THE

new products
      TRADE SHOW
           By the trade for the trade

The Big New Products Trade Show is the promotional merchandise event to get to
this autumn! You are all very welcome to join us.
• Discover new ranges                 • More than 50 of your key suppliers and brands
• See all the latest products         • Register now to save queueing on the day
• Convenient locations                • Refreshments provided throughout the day
• Free parking
Directors, owners, managers, sales and administrative staff will all benefit from
spending quality time with suppliers committed to providing the best possible
support to their distributors.

 Manchester 3rd September 2019                   Elstree 26th September 2019
 The International Suite, Manchester United      The Inspiration Suite, Village Hotel Watford/
 Football Club, Sir Matt Busby Way               Elstree, Centennial Park, Centennial Avenue
 Stretford, Manchester M16 0RA                   Elstree, Borehamwood WD6 3SB
 Show open: 10:00 am – 4:00 pm                   Show open: 10:00 am – 4:00 pm

                             REGISTER NOW
            www.thebigpromotionaltradeshow.co.uk
3rd Sept: The International Suite, Manchester United FC 26th Sept: The Inspiration Suite, Village Hotel, Elstree - The Big Promotional ...
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