Exhibitor and Sponsorship Prospectus - START PLANNING YOUR PRESENCE TODAY AT SNAXPO.COM

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Exhibitor and Sponsorship Prospectus - START PLANNING YOUR PRESENCE TODAY AT SNAXPO.COM
Exhibitor
   and Sponsorship
   Prospectus
It matters for your business.
March 22 – 24, 2020 | Charlotte Convention Center | Charlotte, NC

                  START PLANNING YOUR PRESENCE TODAY AT SNAXPO.COM

                                                | SNAXPO.com | #SNAXPO20
Exhibitor and Sponsorship Prospectus - START PLANNING YOUR PRESENCE TODAY AT SNAXPO.COM
March 22 – 24, 2020
                                       Charlotte Convention Center | Charlotte, NC

Your Presence Here Matters.
Hundreds of snack food manufacturers come to SNAXPO to connect with the entire supply chain, from raw
ingredients and seasoning, to packaging and distribution, to equipment and operations. Every detail matters
to them, and they’re looking for new sourcing partners to streamline production, maximize flavor and bring
delicious, nutritious snacks to market. Make sure you’re here. It’s important to show them how you can help
them achieve greater efficiency, profitability and market share.

Whether you’re a startup, a midsized company or a multinational corporation, SNAXPO is your ideal
opportunity to show off what you offer to the entire snack industry.

“SNAXPO is unarguably the most valuable few days of the year for a snack professional.”
Jeff Higgins, Savor Seasonings

“For me SNAXPO means the great pleasure of seeing old friends and making new ones. It is a
place where trust and long-term commitment are still highly valued when doing business.”
Martin Prakken, Blueprint Automation Group

“The Flavor Pavilion was a unique opportunity to try ‘flavor creators’ future innovations in
one place. The experience was a great way to compare side-by-side which flavors really
stood out in a single setting removing many variables that normally occur.”
Justin Spannuth, Unique Pretzel Bakery

“2019 was our first time exhibiting at SNAXPO and we were very impressed by the
networking opportunities as well as the wide range of educational sessions that were
offered. We are looking forward to displaying our packaging machinery solutions at
SNAXPO20 in Charlotte.”
Jeff Porcaro, Midwest, PPI Technologies

START PLANNING TODAY AT SNAXPO.COM
SNAXPO20   |   EXHIBITOR AND SPONSORSHIP PROSPECTUS                                                           2
Exhibitor and Sponsorship Prospectus - START PLANNING YOUR PRESENCE TODAY AT SNAXPO.COM
Your Strategy Matters.
Put your products directly in front of the decision makers. With all of these companies at SNAXPO, there’s
no better place to do business. SNAXPO covers every aspect of the snack industry—ingredients, flavors,
machinery, marketing and more. No matter what your specialty is, you’ll stand out from the competition when
you choose a targeted exhibitor placement that will maximize your visibility, draw attention to your brand and
bring attendees directly to you.

At SNAXPO, the benefits of exhibiting go way beyond the booth:

• Step onto the Innovation Stage to provide your company’s pioneering ideas, technologies and techniques
  maximum visibility. Held directly on the trade show floor, each 30-minute presentation is FREE to all trade
  show attendees. Must be a SNAC member and SNAXPO20 exhibitor to apply. Participation: $4,000

• SNAC International invites exhibiting SNAC members, to participate in the Fourth Annual Flavor Pavilion by
  submitting one flavor on a base product to be sampled and voted on by SNAXPO20 attendees. The Flavor
  Pavilion will be open during SNAXPO20 show hours on Monday, March 23 and Tuesday, March 24. Attend the
  closing reception when the winner of the best flavor is revealed.

Connect with hundreds of decision-makers from every corner of
the industry and from countries around the world.
SNAXPO unites top management and qualified buyers from       Key decision-makers attend SNAXPO looking for
throughout the snack industry, including manufacturers       products and services from the following categories:
and distributors of:                                         Finished products
Potato Chips                Snack Nuts                       Ingredients, flavorings and seasonings
Tortilla Chips              Party mix                        Packaging equipment and materials
Veggie Chips                Trail mix                        Processing and laboratory equipment
Cereal Bars                 Corn snacks                      Services:
Pulse-based Snacks          Pellet snacks                      Analytical testing
Extruded Snacks             Fruit snacks                       Computer systems
Pretzels                    Snack bars                         Consulting
Popcorn                     Granola                            Promotional
Baked Snacks                Snack cakes                        Publications
Cheese Snacks               Cheese dips                        Truck/transportation
Snack Crackers              Salsa dips                         Warehousing
Meat Snacks                 Cookies
Pork Rinds

                  RESERVE YOUR EXHIBIT SPACE NOW! SNAXPO.COM

SNAXPO20   |   EXHIBITOR AND SPONSORSHIP PROSPECTUS                                                                 3
Exhibitor and Sponsorship Prospectus - START PLANNING YOUR PRESENCE TODAY AT SNAXPO.COM
March 22 – 24, 2020
                                                                                                                                                          Charlotte Convention Center | Charlotte, NC
                                                                                                                                                          Exhibit Hall C: 80,000 sq feet

                                                                                                                                                                                                                                          SOUTH BREVARD STREET

                                                            50'

                                                                                                                        20'                                 20'                                                                                                                         30'
                                                  Education                             432       433     532                         633                                                                                                                                          Flavor 20'              1437 1536      1537 1636          1637

                                                                                                                                                                                                                                              6'BANQ

                                                                                                                                                                                                                                                                  6'BANQ
                                                                                                                                                                                        Food &
                                                                                                                                                  20'                                               20'    20'

                                                                                                                                                                                                                                                 10

                                                                                                                                                                                                                                                                     10
                                                   Pavilion               50'                                                 30'
                                                                                                                                                                          20'
                                                                                                                                                                                                                                                                                  Pavilion
                                                                                        430       431     530                         631    730                  30'
                                                                                                                                                                                       Beverage   1031 1130      1131                                                            1335                      1435 1534      1535 1634          1635

                                                                                                                                                                                                                                              6'BANQ

                                                                                                                                                                                                                                                                  6'BANQ
                                                                                                                                                                                                                                    20'

                                                                                                                                                                                                                                                 10

                                                                                                                                                                                                                                                                     10
                                                                                        428       429             529                 629    728         727                    30'               1029 1128      1129 1228                                                                                 1433 1532      1533 1632          1633

                                                                                                                                                                                                                                              6'BANQ

                                                                                                                                                                                                                                                                  6'BANQ
                                                                                                            20'

                                                                                                                                                                                                                                                 10

                                                                                                                                                                                                                                                                     10
                                  855                                                             427     526                         627    726                        827                       1027 1126        20'              20'    Food &                                         20'
                                                                                                                                                                                                                                                                                                1430       1431     20'
                                                                                                                                                                                                                                                                                                                                             1631
                                                                                                                                                                                                                                                                                                                                                                                 20'
                                                                                                                                                                                                                                                                                                                                                                        SNAXPO 2021
                                                                                                                        20'                                                                                                               Beverage                                                                                                                       Booth Sales
                                                                                                                                                                                                                                                                                                                                                                           Office 20'
                                                                                                                                                                                                                                                                                                                                                                                 3M X 3M
                                                                                                  425     524                                                                                     1025           1125 1224                                                          1329 1428              1429 1528                         1629
                                                                                                                                                   40'                                50'
                                                                                                                                                                                                           20'
                                                                                                                                                                                                                                                                                                                                                                      1828
                                                                  322           323     422       423     522                                                                                     1023 1122                                    1217                                 1327 1426                             1527 1626          1627
                                                                                                                              40'                                                                                                                                          20'
                                                                                                                                                                                                                     20'                                                                                      20'
                                                                  320           321         20'
                                                                                                  421
                                                                                                            20'
                                                                                                                                                                          Engagement                20'    20'                                            20'
                                                                                                                                                                                                                                                                 1320               1325             20'            20'
                                                                                                                                                                                                                                                                                                                                                                                     Office
                                                                                                                                                                                                                                                                                                                                                                                       3M X 3M

                                                                  318           319     418       419     518     519                                                        Area    50'
                                                                                                                                                                                                  1019 1118      1119
                                                                                                                                                                                                                               20'
                                                                                                                                                                                                                                               1215 1318                                                   1423                       45'
                 CONCESSION

                                                                                                                                                                                                                                                                                    1323 1422
                               Food &

                                                                                                                                                                                                                                                                                                                                                               FREEMAN SERVICE
                                                                                                                                                          70'
                              Beverage

                                                                                                                                                                                                                                                                                                                                            Innovation
                                                                                      20'                               20'                                                                          20'                                                    20'                               20'

                                                                                                                                                                                                                                                                                                                                                                   CENTER
                                                                                                                                                                                                                                                                                                                                              Stage
                                                                  314                               20'     20'
                                                                                                                                                                        815                                      1115 1214                                                                                 1419     20'
                                                                                                                                                                                                                                                                                                                                                         45'
                                                                                                                              20'                                                                                                                                                                   20'
                                                                                                                                                                                                           30'
                                                                  312                       30'   413     512     513                                                                                            1113 1212                                                          1317                   1417 1516
                                                                                                                                                                          20'                                                                                              30'
                                                                  310           311               411     510                         611                                                         1011           1111 1210                     1213                                                                       1515
                                                                                                                                                                                                                                                                                              20'             20'
                                                                                                                                                                                                                                                                                                                                                                                     Office
                                                                  308                             409     508     509     608                                           809     20'
                                                                                                                                                                                                                   20'              20'                                             1313                                                                                               3M X 3M

                                                20'                                                                                                         20'
                                                                  306                             407     506       20'        20'
                                                                                                                                                                                                  1007     20'
                                                                                                                                                                                                                 1107 1206                                                                      1410                                         1611
                                                                                                                                                                                                                                                                                          20'
                                         SNAC                                                                                               20'                                       50'                                                                   20'
                                         Shack
                                                                  304                   404       405     504     505     604                                                                     1005 1104                                                                         1309 1408                       50'   1509 1608          1609
                                                      40'                         20'                                                                             40'
                                                                                                                                                                                                                     20'

                                                                    20'
                                                                                303         20'     20'
                                                                                                          502     503     602                     30'                                               20'    20'
                                                                                                                                                                                                                                                                           30'      1307                                  1507 1606          1607
                                                                                                                                                                                            30'                                20'
                                                                                                                                                                                                                                                                                                     20'

                                  200                             300           301     400       401     500     501     600         601                701            801                       1001 1100      1101                          1201                                 1305 1404              1405           1505 1604          1605
                                (26'W X 16'H)

                                                                                                                                                                                                                    (26'W X 16'H)
                                  DRIVE-IN
                                  DIRECT

                                                                                                                                                                                                                      DRIVE-IN
                                                                                                                                                                                                                      DIRECT

                                                                                                                                                                                                                                               MOVABLE
                                                                                                                                     HALLS C1 & C2

                                                                                                                                                                                                                                               STORAGE
                                                                                                                                                                                                                                                WALL
                                                                                                                                      ENTRANCE
                               GATE 8

                                                                                                                                     ESCALATOR LOBBY C
                                                                                                                                                                                                                   GATE 7

                                                                                                                                                                                                                                              OFFICE
                                                                                                                                                                                                                                              SHOW

                                                                                                                              Travel                                                                                                                            (23'W X 16'H)
                                                                                                                                                                                                                                                                  DRIVE-IN
                                                                                                                                                                                                                                                       GATE 6

                                                                                                                                                                                                                                                                   DIRECT

                                                                                                                              Fly into Charlotte Douglas International Airport. Distance to Westin 8.5 miles, 15 minutes.
                              Reserve
                 NOR

                              Your Exhibit                                                           Charlotte Convention Center
                                                                                                     Centrally located in the Queen City’s Uptown, the Charlotte Convention Center is easily
                              Space Today                                                            accessible from Interstate 85, Interstate 77 and U.S. Highway 74. Plus, with the building’s
                                                                                                     two entrances, College Street and East Martin Luther King Jr. Boulevard, you can find
                               Booths are assigned                                                   convenient parking          SNAXPO             in a garage   2020 or           - MARCH
                                                                                                                                                                                        lot close to21-24,            or connected          2020to the Convention Center, about
                               on a first-come, first- CHARLOTTE                                     $10/day.              Seated inCENTER
                                                                                                                   CONVENTION                     Uptown,                  the Convention
                                                                                                                                                                    - EXHIBIT           LEVEL - HALL             Center              places meeting
                                                                                                                                                                                                                      B-C - CHARLOTTE,                           NORTH         attendees
                                                                                                                                                                                                                                                                                   CAROLINA in the heart
Disclaimer - Every effort servehas been made basis.          accuracy of all information containedof
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                                                                                                                                                                                                                                                  of building  columns, utilities or other architectural components of   Drawing Started:
the facility is a consideration in the construction or usage of an exhibit, it is the sole responsibility of the exhibitor to physically inspect the facility to verify all dimension and locations. © Copyright 2007, freeman, all rights reserved.                                                                     7/3/2019

                               a booth            isforeasy.
Confidential and Proprietary - the information contained herein is the proprietary information of Freeman and by accessing the information, the recipient agrees to keep the information confidential and not disclose it to any third party without the prior consent of Freeman. Recipient also agrees to only use the Started By:
information for its internal evaluation purposes and
                                                                                                     The Westin Charlotte – Headquarters Hotel: $249/Night
                                                       no other purpose, without the prior consent of Freeman.                                                                                                                                                                                                           MARTHA DE MATIZ

                               Choose from any of
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                                                                                                     Relax, refresh and find your balance at The Westin Charlotte. Ideally situated in the
                               the following methods:                                                city’s Uptown district, just steps from the Charlotte Convention Center and NASCAR
                                                                                                                              Hall of Fame, our hotel provides the perfect setting for business travelers. The hotel is a
                              • Go to the                                                                                     premier destination for meetings and events in Uptown Charlotte. Stretch out in modern,
                                Exhibitors page                                                                               welcoming rooms and suites with wellness-enhancing amenities including our Westin
                                on SNAXPO.com                                                                                 Heavenly Bed® and Heavenly Bath®, as well as high-speed Wi-Fi, desks with ergonomic
                                and place a booth                                                                             chairs and 24-hour room service.
                                on hold.
                                                                                                                              Why Reserve A Room At The Westin Charlotte
                                                                                                                              When booking a room in the Westin Charlotte, using the dedicated meeting website or
                              • Complete the
                                                                                                                              toll-free number not only benefits you, it also supports SNAXPO. When you “book within
                                enclosed application
                                                                                                                              the Block,” you help keep the meeting costs down and enables SNAC to provide some of
                                and contract, and                                                                             the important features meeting attendees have come to enjoy. SNAXPO is penalized should
                                send it to SNAC                                                                               the number of rooms reserved fall short of its room block commitment. Thank you for your
                                International with                                                                            support.
                                your deposit.                                                                                 Reservations can be made online here or by calling 866.837.4148 and mention SNAXPO20
                                                                                                                              to get the negotiated room rate of $249.
SNAXPO20 Exhibitor Fast Facts
Exhibit Hall Facility                                Set-up and Dismantling Schedule                               and Tuesday, general session breakfast with
Charlotte Convention Center                          (Hours subject to change)                                     speakers, lunch in the exhibit hall Monday
501 South College Street, Charlotte, NC 28202        Set-Up:                                                       and Tuesday, participation in the educational
                                                     Friday, March 20, 2020, 8:00 am - 4:00 pm                     sessions, the reception inside the exhibit
704.339.6000
                                                     (Targeted Exhibitors Only)                                    hall, and setup, work in, and teardown of
Exhibit Hall C                                                                                                     your booth.
                                                     Saturday, March 21, 2020, 8:00am - 4:30pm
Exhibit Hall Open Monday, March 23 and                                                                          The exhibit hall-only registration includes
                                                     (Targeted Exhibitors Only)
Tuesday, March 24                                                                                               setup, work in, and teardown of the booth,
                                                     Sunday, March 22, 2020, 8:00am - 4:30pm
                                                                                                                lunch in the exhibit hall Monday and Tuesday,
Accommodations                                       Dismantling:                                               and the reception in the exhibit hall.
Headquarters Hotel: The Westin Charlotte             Tuesday, March 24, 2020, 4:00 - 11:59pm
                                                                                                                • General Sessions are not scheduled during
601 South College St, Charlotte, NC 28202            Wednesday, March 25, 2020, 7:00am - 11:59pm                   exhibit hours.
704.375.2600, Rate $249 Single/Double
                                                                                                                • Exhibitors will receive an email that includes
Overflow Hotel: Hilton Garden Inn and                Exhibitor Service Manual
                                                                                                                   a login and password to register online for
Hampton Inn Uptown                                   An email will be sent to the booth contact
                                                                                                                   badges at www.snaxpo.com in the Fall.
508 E MLK Jr. Blvd., Charlotte, NC 28202             with a link to the Exhibitor Service Manual. It
                                                     will have show order details, forms for carpet,            • To encourage traffic in the exhibit hall:
704.347.5972, Rate $159
                                                     furniture, decorations, photography, electrical,                 • Daily prize drawings with a grand prize
A One-night Cancellation Penalty applies
                                                     labor, shipping instructions, to name a few, will                   given away on the final day
for reservations cancelled within 72 hours
                                                     be provided 60-90 days prior to the show.                        • The SNAC International information
of arrival.
                                                                                                                         booth in the exhibit hall
Online reservations can be made through              Booth Information
the links above or by calling 866.837.4148                                                                            • Fourth Annual Flavor Pavilion with
                                                     • All booth dimensions are 10’ x 10’ or a
and mention SNAXPO20 to receive the                                                                                      competition for tastiest new flavor
                                                       combination thereof. Standard 10’ x 10’
negotiated rates.                                      booths have 8’ high back wall, 3’ side                         • Innovation Stage Presentations
                                                       dividers and an ID sign. Sign hanging is                       • Lunch, Frito Pies, and beverage stations
Reservations For Exhibit Space                         permitted over island booths that are 400                         are available complimentary to all
Please visit the current 2020 floor plan to            sf or larger. All furniture, carpet and services                  attendees and exhibitors.
review available booth space and request your          are the responsibility of the exhibiting
preferred location.                                    company. For standard booths, all exhibitor              SNAC International’s Long-standing
All requests for booth space will be assigned          equipment and signage must fit within the                Policies are as follows:
on a first-come, first-served basis. SNAC              8’ height dimensions. Booths are regulated               • Exhibitors may not schedule private
International reserves the right to use                by IAEE standards.                                         functions or events that conflict with
discretion in reassigning spaces in cases where
                                                     • There is an additional $1,250 fee for non-                 officially scheduled SNAXPO events. An
companies with competitive products have
                                                       members of SNAC International. Ask about                   exhibitor in violation of these regulations
exhibitors adjacent to each other. Final space
                                                       becoming a member of SNAC and save.                        will not be allowed to exhibit at SNAXPO for
assignments are at the discretion of SNAC
                                                     • Each exhibitor is entitled to up to a 200-                 two consecutive years.
International. SNAC International members and
non-members may exhibit at SNAXPO20.                   word booth listing description in the official           • To protect the privacy and proprietary
                                                       SNAXPO Mobile App.                                         interests of other exhibitors, exhibitors
Please sign and return your completed booth
                                                     • Exhibitors receive a free listing on the                   may not use any photographic equipment,
contract with payment made out to:
                                                       SNAXPO20 website, upon receipt of exhibit                  including video cameras, cell phones, and
SNAC International                                                                                                video recorders within the exhibit hall.
                                                       contract, payment and booth description.
SNAXPO20 Booth Contract                                                                                           Exhibitors violating this policy will be
                                                       Exhibitors will have the opportunity to link
1560 Wilson Blvd., Suite 550                                                                                      penalized.
                                                       to their website.
Arlington, VA 22209
                                                     • Attendees can make appointments with
For further booth sales information or help                                                                     For information on sponsorship
                                                       exhibitors online, another way to promote
selecting the best available location, contact:                                                                 opportunities to promote your brand and
                                                       your products/services.
Liz Wells, CMP, CEM                                                                                             show your support to the attendees, please
                                                     • Exhibitors will receive with their first booth,
SNAC International                                                                                              contact Liz Wells at 703.836.4500 ext. 202 or
                                                       one (1) complimentary full conference
lwells@snacintl.org                                                                                             lwells@snacintl.org.
                                                       registration and one (1) complimentary
703.836.4500 ext. 202
                                                       exhibit hall-only registration. With each
                                                                                                                SNAXPO Program and
                                                       additional booth they will receive one (1)
Exhibit Show Hours                                                                                              Registration Information
                                                       additional complimentary exhibit hall-only
(Subject To Change)                                                                                             Please contact Abby Valentino, 703.836.4500
                                                       registration. The full conference package
Monday, March 23, 2020, 10:00am - 4:00pm                                                                        ext. 201 or avalentino@snacintl.org
                                                       registration includes access to the opening
Tuesday, March 24, 2020, 10:00am - 4:00pm
                                                       and closing networking events, the Monday

                                 SNAC International                 Sponsorship Opportunities
                                 1560 Wilson Boulevard              Liz Wells, 703.836.4500, ext. 202 or lwells@snacintl.org
                                 Suite 550
                                 Arlington, VA 22209                SNAXPO Program/Registration Information
                                 703.836.4500                       Abby Valentino, 703.836.4500, ext. 201 or avalentino@snacintl.org
Your Visibility in
the Industry Matters.
To reach your long-term goals, you need more than great products. You also need a strong
brand to draw the attention of new business partners and keep the loyalty of your current
ones. The best way to put your company front and center is by combining a strategic exhibit
placement with a high-visibility, high-impact sponsorship that drives traffic to your booth.
A SNAXPO20 sponsorship positions you as an industry leader and shines a spotlight on your
brand. There are options to fit every goal and budget!

To discuss sponsorship opportunities, contact Liz Wells at 703.836.4500, ext. 202
or lwells@snacintl.org.

Exhibitions are the No. 1 source for attendees
who make the final purchasing decisions.
Source: CEIR

86% 87% 62% 81% 72%
 86% of attendees       87% of purchasing      It costs 62% less      81% of show           72% of show
  use face-to-face        decision-makers        to close a lead     attendees have        visitors say the
  at exhibitions to     stated that national   generated from a     buying authority,     show influenced
    become aware           exhibitions are      trade show than    which means more          their buying
  of new products,         an “extremely       one originated in     than 4 out of 5           decision.
  evaluate vendors       useful” source of          the field.     people walking the
for future purchase,    needed purchasing                          aisles are potential
    and/or narrow           information.                               customers.
   their choices to
preferred vendors.

                                     START PLANNING TODAY AT SNAXPO.COM

SNAXPO20   |   EXHIBITOR AND SPONSORSHIP PROSPECTUS                                                           6
Benefits For All Sponsors
• Logo displayed in the Sponsor area of the SNAXPO.com website
• Recognition in the SNAXPO mobile app
• SNAXPO signage displayed prominently in the Registration Area in the
  Charlotte Convention Center and inside Westin Hotel
• Logo included in sponsor loop that plays at the start of each general session
• Special ribbon on badge signifying your company’s sponsorship level
• Visit with SNAC International Board members and key leadership at a reception for sponsors only

Tiered Sponsorships
Levels Based On Sponsorship Contribution

                                                                Sponsors Who Reach the
   Platinum Club                                                $35,000 Level or More
   Exclusive Features Of                                        Snac Shack
   The Platinum Club Include:                                   Exhibitors that are sponsors supporting SNAXPO at the
                                                                $30,000 level and above (a combination booth space &
   • Reserved Table (1) at each of the                          sponsorship) have an open invitation to enjoy the SNAXPO20
     general sessions & social events                           SNAC Shack during trade show hours, located in a private
                                                                setting conveniently on the trade show floor. Signage at the
   • Signage at sponsored event if applicable                   SNAC Shack entrance will display qualified company logos.
   • Customized table tent cards with your                      These companies are welcome to invite their customers to
     logo at all seated events if applicable                    relax in the comfortable seating areas and enjoy lunch, hors
                                                                d’oeuvres and beverages.

               Gold                        $20,000–$34,999
                                           Logo on prominent signage, just below Platinum Category

               Silver                      $5,000–$19,999
                                           Logo on prominent signage, just below Gold Category

                                           $4,999 and Below
               Allied                      Logo on prominent signage, just below Silver Category

SNAXPO20   |   EXHIBITOR AND SPONSORSHIP PROSPECTUS                                                                            7
These offerings are just a start. We encourage new ideas and
creativity. Contact us if your company has specific ideas not
covered in an existing sponsorship and we will work with you
to make those concepts a reality.

Sunday First Timer/New Member Reception
$10,000
Welcome the first timers to SNAXPO before activities are in full swing on Sunday, March 22. This reception is a great way
to meet the companies attending SNAXPO for the first time and pass along some tips to navigate the show and introduce
your company to them.

Sunday Reception/Dinner At Nascar Hall Of Fame
$30,000
SNAXPO20 will kick off with a visit to the NASCAR Hall of Fame, a 5-minute
walk from the Westin Charlotte on Sunday, March 22. The Hall of Fame is
a shrine to the history and heritage of NASCAR under one roof with ever-
evolving exhibits to be explored. Enjoy plenty of time to network, have dinner,
and a beverage, while exploring the legacies of the legends of the stock car
sport while immersing in the excitement, passion and history of NASCAR
through exhibits and interactive experiences.

Monday Morning Centerpieces*
$5,500 (One Sponsor)
Your company logo will be displayed on every table to thank you for providing the centerpieces.

Monday Kickoff Breakfast*
Speaker To Be Announced
$15,000
SNAXPO attendees with full package registration will enjoy a hearty breakfast as attendees wait to hear the
Kick-Off Speaker.

Monday Circle Of Honor Award
$10,000
Show your support for the winner of this coveted award. Your logo will be included in the historic video that will outline the
life story of the honoree on Monday morning, March 23, during the general session as well as made available on the SNAC
Website. Sponsor(s) will be recognized on stage just before the video is shown.

                                        *Options with an asterisk have the first right of refusal.
                    If you are interested in one of them, please contact Liz Wells to learn if this option is available.

SNAXPO20   |   EXHIBITOR AND SPONSORSHIP PROSPECTUS                                                                        8
Monday General Session Speaker #1
Sally Lyons Wyatt IRI, New and Emerging Snacks
$15,000
Sponsors will have the opportunity to introduce this session. Table tent cards and signage will promote your support for
this important educational forum. Sponsors may also place a leave behind at each table setting.

Monday General Session Speaker #2
Speaker To Be Announced
$15,000
Sponsors will have the opportunity to introduce this session. Table tent cards and signage will promote your support for
this important educational forum.

Monday/Tuesday Latin American Educational Sessions
$8,500
The Latin American Educational sessions will be presented in Spanish and focus snack growth trends in the Latin
American Snack Market with a focus on most popular snack categories by brand level and the driving growth in each
category. Sponsor(s) will be invited to introduce one of the educational sessions as well as provide company materials
on the tables. Sponsor will also have a branded slide on screen before and after presentation and can play a short video
before things begin. Sponsors may also place a leave behind at each table setting.

Monday Educational Session
Speaker To Be Announced
$8,500
Sponsors will have the opportunity to introduce this session. Table tent cards and signage will promote your support for
this important educational forum. Sponsor will also have a branded slide on screen before and after presentation and can
play a short video before things begin. Sponsors may also place a leave behind at each table setting
                                                                                                                           .

Monday Reception Inside Exhibit Hall*
$25,000
All SNAXPO attendees are invited to experience this networking session, right on the trade show floor. Enjoy some
interactive fun while talking with your colleagues and prospective customers in a casual setting that encourages
socializing.

                                        *Options with an asterisk have the first right of refusal.
                    If you are interested in one of them, please contact Liz Wells to learn if this option is available.
Tuesday Morning Centerpieces*
$5,500 (One Sponsor)
Your company logo will be displayed on every table to thank you for providing the centerpieces.

Tuesday Breakfast
Speaker To Be Announced
$15,000
All attendees will enjoy breakfast just before the Kick-Off Speaker. Sponsor logos
will be on table tent cards, offering more exposure for your brand.

Tuesday General Session Speaker #1
Speaker To Be Announced
$15,000
Sponsors will have the opportunity to introduce this session.Table tent cards and signage will promote your
support for this important educational forum. Sponsors may also place a leave behind at each table setting.

Tuesday General Session Speaker #2
Speaker To Be Announced
$35,000
Sponsors will have the opportunity to introduce this session. Table tent cards and signage will promote your support for
this important educational forum. Sponsors may also place a leave behind at each table setting.

Tuesday Educational Session
Speaker To Be Announced
$8,500
Sponsors will have the opportunity to introduce this session. Table tent cards and signage will promote your support for
this important educational forum. Sponsor will also have a branded slide on screen before and after presentation and can
play a short video before things begin. Sponsors may also place a leave behind at each table setting.

Tuesday Hosted Bar For Closing Cocktail Party Event*
$7,500
Your company logo will prominently be displayed at every bar, on the table tent cards and on signage prominently placed
throughout the event.

                                        *Options with an asterisk have the first right of refusal.
                    If you are interested in one of them, please contact Liz Wells to learn if this option is available.

SNAXPO20   |   EXHIBITOR AND SPONSORSHIP PROSPECTUS                                                                        10
Tuesday Closing Cocktail Party
$5,500
Your company logo will prominently be displayed on the table tent cards and on signage prominently placed throughout
the event.

Registration Area Refreshments
$8,000
Food and drink will welcome attendees as they check in for their meeting credentials, and signage will show them who
provided the support for their enjoyment.

Monday Or Tuesday Exhibit Hall Lunch & Frito Chili Pies
$8,500
This sponsorship will provide lunch either on Monday or Tuesday during show hours, along with the famous Frito chili
pies and beverages for all attendees visiting the exhibit hall. Signage will be placed at every food station providing more
exposure for your brand.

Richard Childress Racing NASCAR Display
$15,000
Bring true horsepower and excitement to SNAXPO with this authentic RCR
race car! As attendees line-up for photos, your company will be recognized as
providing this once-in-a-life time occasion. The show car is an exact replica
of those on the track and your customers will get an up close view. Richard
Childress Racing (RCR), is an American professional stock car racing team
that currently competes in the Monster Energy NASCAR Cup Series and the
NASCAR Xfinity Series. The team is based in Welcome, North Carolina, and is
owned and operated by former driver Richard Childress.

Richard Childress Racing Simulator
$15,000
This NASCAR race car simulator will be a traffic magnet by adding high-speed
excitement and thrills to SNAXPO! Attendees get to experience simulated
racing while sitting in a scaled-down version of an actual race car. The
simulator also includes an authentic driving wheel, seat and pedals just like
the real race car. The 32” video screen is also viewable by the audience during
play so they can cheer on the driver. Drivers will have a blast feeling the thrill
of high speed racing! If you would like, you can also offer prizes to be awarded
to drivers that record the “Fastest Laps.” Don’t miss this opportunity to provide
unprecedented excitement to your prospective customers.

                                        *Options with an asterisk have the first right of refusal.
                    If you are interested in one of them, please contact Liz Wells to learn if this option is available.

SNAXPO20    |   EXHIBITOR AND SPONSORSHIP PROSPECTUS                                                                       11
VR Theater
$15,000 + Equipment and Expenses
Virtual Reality gives attendees the opportunity to experience the thrill of VR,
complete with sound track and sponsor signage. Adventures to choose from –
Fly with the Blue Angels, Swim with White Sharks, Skydive, Surf Tahiti. Be the
first to provide the VR Experience at SNAXPO. Let your inner self shine! Bold
signage will promote the sponsor for all to see. Sponsor will have their brand
on each of the VR goggle headsets.

SNAXPO Registration Area Signage
$13,500
Welcome all SNAXPO attendees and be the first sponsor logo they see on the registration desk counters and headers.

Headshot Lounge
$12,500 + Cost of Photographer (Two Sponsors)
Give attendees publish quality photo headshots, perfect for social media accounts and resumes. Attendees are greeted
by makeup artists to ensure they look great. Headshot Lounge is “brand immersion” at its best. Each guest spends 15
minutes in the Lounge. The entire experience is scripted from entry into the booth, to sales lead collection before the
attendee exits. At each opportunity, event and advertiser messaging is communicated. The promotion is customized and
branded for you.

Mobile App*
$25,000 Splash Page (One Sponsor)
$10,500 Push Notifications (Two Sponsors)
$8,000 Banner (Four Sponsors)
Attendees will see your company’s brand on their smartphone 365 days a year! As the only mobile app sponsor for the
show, your company will receive a launch screen logo, schedule page watermark, banner ad and full-screen landing page.
PUSH NOTICE Sponsors – a message will go out to all who downloaded the App, to remind everyone when events are
happening throughout the program.
Features of this app include: full conference schedule, personal agenda building, search capabilities for attendees/
speakers/exhibitors, integration with social media including Twitter/Facebook/Path able and messaging.

Exhibit Hall Aisle Signs
$12,000
Your logo and tag line will be seen by everyone, in every aisle, inside the exhibit hall.

                                         *Options with an asterisk have the first right of refusal.
                     If you are interested in one of them, please contact Liz Wells to learn if this option is available.

SNAXPO20    |   EXHIBITOR AND SPONSORSHIP PROSPECTUS                                                                        12
Foot Massage Bar
$12,500 + Expenses
Foot massage bar delivers mechanical foot massage and rest bench all in one. Each rest stop is customized with your
logo and sales message. Foot Massage bar will be placed in strategic locations for all to see and enjoy. Each prospect
spends 10 minutes at this promotion. Foot massage units are designed for high attendee demand. They can handle 400
attendees per day. Shoes are not removed. Bold signage will quickly identify the sponsor and uniformed and scripted
brand ambassadors will meet and greet attendees.

Social Media Wall
$12,500 (One Sponsor)
At SNAXPO, an online sponsor will be highlighted on the social media wall throughout the meeting. Take advantage by
tweeting and posting on Instagram, and see your social handles appear on the screen throughout the event. The result
is twofold: more branding in the room, but also appearing philanthropic to their followers who aren’t at your event and
seeing their tweets from afar. Company logos can be created as backgrounds on the screen as well.

SNAXPO Website
$8,500
Position your logo with a strategically placed message on the SNAXPO main website at www.snaxpo.com. You will be
visible throughout the registration period until March 22, 2020.

SNAXPO Attendee Online Directory
$10,000
Sponsors will have a prominent place on the website where the Attendee Details will be found.

SNAXPO Hotel Reservation Website
$8,500
Position your logo with a strategically placed message on the SNAXPO Hotel reservation website at www.snaxpo.com.
You will be visible throughout the registration period until the hotel cut-off February 26, 2020.

                                        *Options with an asterisk have the first right of refusal.
                    If you are interested in one of them, please contact Liz Wells to learn if this option is available.
Recycling Packaging Materials with TerraCycle
$12,500 + Set-up and Other Fees
Stand for the betterment of this planet. Small changes bring large improvements. Recycling more, and recycling better,
makes a true impact. Plastic packaging is valuable and should be recycled where possible. Why not be proactive and
sponsor the receptacles where the SNAXPO badges and the discarded snack packages materials will be collected.

Wi-Fi Inside Exhibit Hall
Give attendees the connection they’ll really be looking for. High-speed wireless internet access will be provided to
attendees with your logo displayed upon connection. Login password will be company name. Once the attendee connects
to the Wi-Fi it will redirect to your company webpage.
Please contact Liz Wells for pricing. lwells@snacintl.org or 703.836.4500 ext. 202

Lanyards
$15,000 + Materials and Production (One Sponsor)
Place your logo front and center with exclusive registration badge lanyard sponsorship. Lanyards front and center your
brand in front of attendees’ eyes continually throughout the event.

Hotel Room Door Hanger
$10,000 + Production and Delivery Costs
Greet attendees as they enter and leave their rooms. Handle branding provides graphic printing on all conference hotel
room block door hangers, to include your logo, advertising or other messaging for one per night.

Hotel Room Drop
$5,000 + Delivery
Have a message or gift you’d like to give the attendees? How about a specific group or list you want to target? SNAXPO
can make this happen for you. Just supply the item to be dropped and we’ll get it done!

SNAXPO Self Registration Check-In Landing Page
$10,000
Every time an attendee self-checks in, they will first see your company logo and/or website home page. You can’t beat
that for advertising!

Window/Column/Wall Graphics
$12,000 + Production
Your company logo will be attendees walk into the Convention Center of the Gaylord Resort and Spa. There are multiple
excellent options to promote your brand.
Please contact Liz Wells to discuss your options. lwells@snacintl.org or 703.836.4500 ext. 202

SNAXPO20   |   EXHIBITOR AND SPONSORSHIP PROSPECTUS                                                                      14
Pocket Schedule*
$10,000 (Two Sponsors)
This pocket-size daily schedule will feature your company with a prominent ad. The first company to confirm their support
will have first choice for their ad placement.

Advertisement On The Back Of All Badges
$12,000 (One Sponsor)
Everyone knows our badges are always twisting and turning. Why not take advantage of the twist by placing your
corporate logo on the back side?

SNAXPO Signage
$12,000 (One Sponsor)
Your logo will be displayed on all signage that is not devoted to a sponsored event.

SNAXPO Promotional Email Blasts
$8,500
Each time an email blast is sent to SNAC INTERNATIONAL’s 6,000-person database promoting SNAXPO, your logo/
message will be inserted in a prominent place, so your brand can become familiar to all prospective and confirmed
attendees. Blasts announcing the opening of registration, speakers and program changes, deadlines approaching for
registration and hotel reservations, the “need to know” email and more will be part of this sponsorship.

SNAXPO “Daily” Email Blast
$8,500
The SNAXPO News Team prepares a show summary each evening and reports what attendees can expect the next day.
This overview is emailed to all SNAXPO attendees. Your logo or message can be on the “Show Daily Email.”

Fourth Annual Flavor Pavilion Competition
$9,500
Sponsors will have their highly visible logos placed on the perimeter wall outside of the pavilion.
The 4TH Annual SNAXPO Flavor Pavilion and competition, located in the exhibit hall, showcases the newest and most
innovative flavors from SNAC International’s flavor and seasoning exhibiting supplier members. All attendees are
encouraged to stop by to taste the products and vote for their favorites. Tasting will take place Monday and Tuesday
during show hours. The winner will be awarded the 4th Annual SNAXPO Flavor of the Year award at the Closing Reception
on Tuesday, March 24.

                                        *Options with an asterisk have the first right of refusal.
                    If you are interested in one of them, please contact Liz Wells to learn if this option is available.

SNAXPO20    |   EXHIBITOR AND SPONSORSHIP PROSPECTUS                                                                       15
Phone/Tablet Charging Station
$8,500 + Cost to Rent Equipment
Attendees will appreciate the convenience of charging their device on the go, and they’ll have you to thank. The station
will be in the SNAC International booth, in the heart of the exhibit hall.

SNAXPO Official Tote Bag*
$15,000 + Cost of Bag, Production and Shipping (One Sponsor)
Where else are attendees going to stash their snacks? Sponsoring this bag puts your company logo on the official tote
and provides tremendous exposure both during and after the show.

Insert Your Give Away Into The Tote Bag All Attendees Receive
$6,000
This can be whatever you want as long as it fits into the tote bag—a very effective way to grab the attention of the
attendees and drive them to your booth.

Hotel Room Keys*
$15,000 + Production, Materials and Hotel Charges (One Sponsor)
“Check in” with SNAXPO attendees when they receive a custom key card with your logo and message at the headquarters
hotel—and every time they return to their room. Production and material charges are an additional cost.

Hotel Room Key Pocket Brochure*
$10,000 + Cost of Brochure, Production and Shipping (One Sponsor)
Get in front of attendees before they even get to the convention center. Production and material charges are an additional cost.

                                         *Options with an asterisk have the first right of refusal.
                     If you are interested in one of them, please contact Liz Wells to learn if this option is available.
Innovation Stage Presentation – 30 Minutes
$4,000
These Innovation Stage 30-minute seminars are open to exhibitor members and are non-sales sessions. They feature
breakthrough ideas, technologies and techniques for snack manufacturers and cover applications in a wide variety of
areas. To secure a slot, please send a short outline of how your session will benefit snack professionals.

Floor Decal(s) In The Charlotte Convention Center
$15,000 + Production and Materials (One Sponsor)
Make a huge statement as attendees enter the Charlotte Convention Center. Your company’s logo or brand leads
attendees to the Registration Area and Exhibit Hall. All attendees must take this route to the convention center from
Westin Charlotte hotel.

Branding Opportunities In The Charlotte Convention Center
The Charlotte Convention Center, where the majority of the SNAXPO events and trade show will be held, offers unique and
traditional sponsorship opportunities including an extensive digital signage network, window/elevator/escalator clings,
floor decals and advertisements on columns and walls. These creative opportunities give you extensive exposure during
SNAXPO, reaching all participants throughout the event—and provide maximum return on your investment due to the
recognition and impressions they make in the center’s high traffic areas.
Contact Liz Wells for options and pricing. lwells@snacintl.org or 703-836-4500 ext. 202.
SAVE TIME! Reserve your booth space at www.snaxpo.com

                                                                  SNAXPO 2020
                                                                    SNAXPO20
               83rd Annual SNAC International Exhibit & Conference – Charlotte Convention Center – Charlotte, NC, March 22-24, 2020

                        APPLICATION AND CONTRACT FOR EXHIBIT SPACE
 Important Information (Please type or print all information on application)                 Please use the following to determine your total and deposit due.
  Company Name
                                                                                                   Total Cost               Deposit
  Contact                                                                                          10’x10’                    $3,400                                 50% of total
                                                                                                   Aisle Access Charge          $800                                 50% of total
  Title                                        Email                                               (Island Booths Only)

                                                                                             Non-Member Fee (add if applicable)             +$1,250                    100% of total
  Billing Contact                              Email
                                                                                                                                TOTAL                   -            =
  Address (No PO Box)                                                                                                                                        DEPOSIT      BALANCE
                                                                                                                                                                         (Due 11/30/19)

                                                                                             6. My company agrees to abide by the rules, regulations, terms,
  City                                         State                         Zip
                                                                                             and conditions of the SNAC International contract, printed on
                                                                                             the back of this application. We understand that acceptance of
  Country                                       Phone #
                                                                                             this application by SNAC International constitutes a contract.
                                                                                             Signature                                     Date
 1. My booth location preferences are:                                                       Amount enclosed or to be charged
 1st Choice                         3rd Choice
 2nd Choice                         4th Choice
                                                                                                          FINAL BALANCE DUE BY NOVEMBER 30, 2019
 2. List all companies competitive with your product line:                                   Forward credit card information or check (payable in US funds and drawn
                                                                                             on a US bank) made payable to SNAC International with this application to:
                                                                                             SNAC International, Liz Wells, 1560 Wilson Blvd., Suite 550, Arlington, VA 22209
                                                                                             (Phone: 703-836-4500 ext. 202 Fax: 703-836-8262).
                                                                                             Please check one:        Payment Enclosed          Please charge my credit card
 3. Please list all products that will be exhibited or promoted at                           Credit Card Number                                                   Sec. Code
 SNAXPO 2020 and equipment that will be operated:                                            Print name on credit card                                            Exp. Date
                                                                                             Signature                                                      Date ________________

                                                                                             Exhibit Space Assignment
 4. Company Name for Program Book and Identification Sign                                    Applications for booth space will be assigned on a first-come, first-served basis.
                                                                                             Space assignment will be indicated on the confirmation of acceptance of the
                                                                                             exhibit space contract by Show Management. Exhibitor must rent enough space to
                                                                                             contain its exhibit completely within the confines of the booth lines. Equipment may
                                                                                             not extend into the aisles, over the aisles, or across exhibitor’s purchased booth
 5. Space Rental                                                                             line. Heights and depths specified in the Exhibitor Services Kit must be observed.
                                                                                             Show Management reserves the right to use discretion in reassigning space in cases
 A 50% deposit of total space rental cost and 100% of other fees must be submitted
                                                                                             where companies with competitive products have exhibits nearby to each other
 with this application. The balance is due by 11/30/19. Applications received after          to comparable space for the best interest of the Show. In the event of relocation,
 this date must include a 100% payment of space rental cost and other fees.                  exhibitor will be advised in writing and given the option of selecting another location
 Space rental is $3,400 for each 10’x10’ booth purchased. There is an additional             with an equivalent value. If for any reason, an alternative location cannot be provided,
 $1,250 fee for nonmembers of SNAC International. Please be sure to include this             exhibitor’s sole and exclusive remedy shall be a refund of the unearned portion of
 figure in your total due if applicable. This fee is not required for SNAC International     the rental fee; provided, however, that Show Management’s liability for any error or
 members that have paid their membership dues for fiscal year 2019.                          failure to provide the exhibit space shall in no event exceed a refund of the amounts
                                                                                             paid by exhibitor hereunder.
 Exhibitors will receive with their first booth, one (1) complimentary full conference
 registration and one (1) complimentary exhibit hall-only registration. With each            CANCELLATION/DOWNSIZING: Upon providing written notice, an exhibitor may cancel
 additional booth they will receive one (1) additional complimentary exhibit hall-only       or downsize, subject to the following conditions and restrictions: A) Cancellations
 registration. The full conference package registration includes access to the               received prior to 1 September 2019: the cancellation penalty fee shall be 25% of
 opening and closing networking events, the Monday and Tuesday, general session              the total booth rental; B) Cancellations received on or after 1 September 2019: the
 breakfast with speakers, lunch in the exhibit hall Monday and Tuesday, sit in on            cancellation penalty fee shall be 50% of the total booth rental; C) Cancellations
 the educational sessions, the reception inside the exhibit hall, and setup, work in,        received after November 1, 2019, the exhibitor shall be obligated and agrees to pay the
 and teardown of your booth. The exhibit hall-only registration includes setup,              total cost of the space assigned. ; D) Downsizing of booth space is partial cancellation,
 work in, and teardown of the booth, lunch in the exhibit hall Monday and Tuesday,           whereby the stipulated cancellation penalty fee in statements a through c is applicable.
 sit in on the educational sessions, and the reception in the exhibit hall.
                                                                                             In the event of cancellation or downsizing, SNAC reserves the right to use the
 Additional registrations may be purchased. All booth staff must register for SNAXPO.
                                                                                             cancelled/downsized space, including selling the space to another exhibitor withoutany
 Exhibitors will receive an email with login and password to register staff online. If you
                                                                                             rebate or allowance to the cancelling/downsizing exhibitor.
 have not received this email by November 1, 2019, please contact Liz Wells at
 lwells@snacintl.org or 703.836.4500 ext. 202. All exhibitors are entitled to an
 unlimited number of exhibit hall-only passes to give to their customers that are snack
 producers and who will be thoroughly vetted by SNAC International to confirm they
                                                                                             Please return to SNAC International and copy for your record
 are snack producers, before their registration is confirmed. Staff from exhibiting                            DO NOT WRITE IN THIS SPACE FOR SNAC USE ONLY
 companies and non-snack producers are not eligible to visit the exhibit hall.                 Date received
                                                                                               Booth No.(s) Assigned              Amount Due

SNAXPO20        |    EXHIBITOR AND SPONSORSHIP PROSPECTUS                                                                                                                                 18
EXHIBITOR TERMS AND CONDITIONS                                                                               certificate holder. The Additional Insureds must read as follows: SNAC International, Charlotte
                                                                                                               Convention Center and Freeman. Certificates must be provided to Show Management no later than
 SHOW MANAGEMENT is SNAC International, 1560 Wilson Blvd., Suite 550, Arlington, VA 22209.
                                                                                                               March 1, 2020.
 703-836-4500. Email lwells@snacintl.org. Convention Center is the Charlotte Convention Center.
                                                                                                               FORCE MAJEURE: In the event the Facility or any part of the exhibit area thereof becomes
 ELIGIBLE EXHIBITS: SHOW MANAGEMENT reserves the right to determine the eligibility of any
                                                                                                               unavailable, whether for the entire event or a portion of the event, as a result of fire, flood, tempest,
 Company or Product to exhibit in the Show and further reserves the right to reject any application
                                                                                                               inclement weather or other such cause, or as a result of governmental intervention, malicious
 and/or limit space assigned to any one Company.
                                                                                                               damage, acts of war, strike, lock-out, labor dispute, riot, or other cause or agency over which SHOW
 INSTALLATION/DISMANTLE: Please refer to the “Exhibit Schedule.” Exhibits must be completely                   MANAGEMENT has no control or should SHOW MANAGEMENT decide, because of such cause,
 installed at least one hour prior to the opening of the show. Exhibit Management reserves the right           that it is necessary to cancel, postpone or re-site the exposition or reduce the move-in or installation
 to reassign any space not installed at that time. Boxes, storage crates and trash will be moved from          time, show time or move-out time, SHOW MANAGEMENT shall not be liable to indemnify or
 the exhibitor’s space to maintain a professional appearance. No installing, dismantling, rearranging,         reimburse exhibitor in respect to any damages or loss, direct orindirect, arising as a result thereof.
 repairing, servicing, removing, or supplementing of exhibits will be permitted during the exposition          TERMINATION OF RIGHT TO EXHIBIT: SHOW MANAGEMENT reserves the right to terminate without
 hours. No packing or dismantling of exhibits will be permitted prior to the official closing of the           notice an exhibitor’s right to exhibit if an exhibitor or any of their representatives fail to observe the
 exhibition. Any infraction of this rule will jeopardize the exhibitor’s participation in future AGA events.   conditions of this contract, or in the opinion of SHOW MANAGEMENT, or they conduct themselves
 The installation and dismantling of displays may be done by full-time exhibitor personnel, the Official       in an unethical or unprofessional manner. Such exhibitors will be dismissed without refund.
 Decorator/General Service Contractor, or an Exhibitor Appointed Contractor (EAC). The handling,
 placing or setting out of merchandise that is to be displayed at the booth may be done by the exhibitor.      ADDENDUM: SHOW MANAGEMENT reserves the right to make changes, amendments and additions
 Exhibitors who plan to have an Exhibitor Appointed Contractor other than the Official Decorator/              to these rules as considered advisable for the proper conduct of the exposition, with the provision
 General Service Contractor install or dismantle their exhibits must abide by the rules provided in the        that all exhibitors will be notified of such changes.
 Exhibitor Service Kit.
 NOTE: Children under the age of 16 are prohibited from the exhibit hall during installation and                EXHIBITOR RULES AND REGULATIONS
 dismantle.                                                                                                    BOOTH CONSTRUCTION & SHOW SERVICES: Standard booths are limited to 8-foot high background
                                                                                                               drapes and 3-foot high side drapes. Maximum height of exhibit is 8 feet and may extend only
 SHARING/SUBLETTING SPACE: Exhibitor shall not assign, sublet, subcontract or apportion the
                                                                                                               one-half of the booth depth from the back wall. Height in the front half of the exhibit space cannot
 whole or any part of the space allotted, and may not share exhibit space or allow representatives,
                                                                                                               exceed 4 feet. Booths shall not obstruct other exhibitors or aisles. Booths have 8’ high back wall, 3’
 equipment, or materials from any subsidiary, division, or any other company or entity in exhibitor’s
                                                                                                               dividers, and an ID sign. Booth carpeting, decorations, furniture, signs and electrical connections
 space without including the name(s) of such subsidiary, division or other company or entity on
                                                                                                               are available to the Exhibitor through the Official General Service Contractor, who will bill the
 the exhibit space contract and obtaining the prior written consent of Show Management. Should
                                                                                                               Exhibitor directly. SHOW MANAGEMENT is not responsible for any service provided by independent
 exhibitor decide to cancel, the exhibit space reverts to Show Management.
                                                                                                               contractors. SHOW MANAGEMENT reserves the right to finish and decorate any unfinished
 RELOCATION OF EXHIBITS: SHOW MANAGEMENT reserves the right to alter the official floor                        partitions, walls or backs of signs that are exposed to the public and to charge the cost to the
 plan, and/or re-assign any Exhibitor’s location as deemed advisable. SHOW MANAGEMENT further                  Exhibitor. Peninsula Booths are not permitted.
 reserves the right to make such changes, amendments and additions to these terms and conditions
                                                                                                               BOUNDARIES: All parts of all exhibits must be exhibited within Exhibitor’s assigned space
 and such further regulations as it considers necessary for the good of the Show.
                                                                                                               boundaries. Aisle space is under the control of SHOW MANAGEMENT.
 LIMITATION OF EXHIBITS: SHOW MANAGEMENT reserves the right to stop or remove from the
                                                                                                               FLOOR PLAN: The floor plan for the Show will be maintained as originally presented, wherever
 Show any Exhibitor, or his representative, performing an act or practice which in the opinion of
                                                                                                               practicable. However, Show Management reserves the right, in its sole discretion, to modify the floor
 SHOW MANAGEMENT is objectionable or detracts from the dignity of the Show or is unethical to
                                                                                                               plan to the extent necessary for the best interests of the Show, the exhibitors, and the industry. All
 the business purpose of the Show. SHOW MANAGEMENT reserves the right to refuse admittance of
                                                                                                               measurements shown on the floor plan are approximate, and Show Management reserves the right
 exhibits or
                                                                                                               to make such modifications as may be deemed necessary, making equitable adjustment for any
 materials to the Show until all dues and fees owed are paid in full. No Exhibitor shall hold any social
                                                                                                               exhibitor thereby affected.
 event, hospitality suite, meeting or demonstration to which attendees are invited that are in conflict
 with the official Show schedule. In addition, ANY such activities may not take place outside the              FOOD AND BEVERAGES: Food and/or beverages may only be supplied by exhibitor with the prior
 official Show schedule without the express written permission of the Convening Organization(s).               written consent of Show Management and the Show facility. Alcoholic beverages are forbidden
                                                                                                               without the express written consent of Show Management, in which case corkage fees to the Show
 MUSIC, AUDIO EFFECTS, PHOTOGRAPHY and VIDEOTAPING: Music and audiovisual devices with
                                                                                                               facility may be required.
 sound are permitted only in those locations designed by SHOW MANAGEMENT and at such decibel
 intensity as not to interfere with the activities of other exhibitors. Photography and video taping other     GENERAL SHOW POLICIES: Noisy or offensive exhibits are prohibited. Distribution of literature or
 than by official SHOW MANAGEMENT photographers are not permitted within the exhibit hall. Only                samples must be related to exhibit and distribution limited to within Exhibitor’s space. Canvassing
 the exhibitor may grant permission to have its exhibit and/or products photographed.                          the exhibit hall is strictly prohibited. No food or beverages may be distributed from Exhibitor’s
                                                                                                               space without the pre-show approval of SHOW MANAGEMENT. The Exhibitor may not display signs
 PHOTO RELEASE: By registering for and exhibiting at SNAXPO 2020, you grant permission to SNAC
                                                                                                               that are not professionally prepared or that in the opinion of the Show Manager detracts from the
 International to use your image appearing in any photographs, videotape, motion picture or any
                                                                                                               appearance of the Show in any manner whatsoever. SHOW MANAGEMENT shall have sole control
 other media taken by official photographers and videographers during and in relation to SNAXPO
                                                                                                               over all admission policies at all times.
 2020 for any of SNAC International’s advertising or promotional purposes.
                                                                                                                                               CONFERENCE ACTIVITY APPROVAL
 COPYRIGHT LAW: No copyrighted music may be played or sung in the exhibition area in any fashion
                                                                                                               “Any conference activity or demonstration planned before, during or after the meeting by vendors
 (including, nor limited to, background music on video or audio presentations) without obtaining
                                                                                                               (including but not limited to exhibitors, sponsors) that involve conference invitees, meeting
 appropriate licensing. The exhibitor shall indemnify SHOW MANAGEMENT, the Convening
                                                                                                               attendees, delegates, officers must be approved by SNAC International. Generally such activities
 Organization(s) and the facility, their officers, directors, employees, and agents and save them free
                                                                                                               may not take place without pre-approval to maintain the educational integrity of the conference
 and harmless from any and all liability whatsoever, for any infringement of or other violation arising
                                                                                                               or meeting. Certain activities, once approved may warrant premium charges.“
 out of the use of copyrighted music.
                                                                                                               USE OF DISPLAY SPACE: A representative of the exhibiting company must be present at the booth(s)
 SECURITY: Although security service will be furnished, SHOW MANAGEMENT can not and will                       at all times during the posted exhibit hours. With the exception of book publishers, the sale of
 not be responsible for damage to, loss and/or theft of property belonging to any exhibitor, its agents,       merchandise or equipment of any kind is prohibited in the exhibit hall. The use of the Convening
 employees, business invitees, visitors or guests. Each exhibitor must carry their own insurance.              Organization(s) logo on displays, signs, giveaways, promotional literature or other material is strictly
 APPLICABLE LAWS: This contract shall be governed by the laws of the State of Virginia. Exhibitor              prohibited. In addition, the use of the acronym of the Convening Organization must not be used on
 agrees to abide by all federal (including but not limited to FDA), state,and city laws, ordinances,           pre, at-show and/or post show promotional material unless specific written permission is granted.
 and regulations concerning fire safety, health, environment, public safety and hazardous materials            Use of any Convener, Sponsor or other logos is strictly prohibited unless permission is granted
 and all regulations and restrictions imposed by the Facility. All displays and decorations must be            directly from those organizations in writing. Signs or other articles are prohibited from being
 fireproof.                                                                                                    fastened to the walls, pillars or electrical fixtures. The use of thumbtacks, tape, nails, screws, bolts
                                                                                                               or any other tool or material which could mar the floor or walls is prohibited. Drip pans must be
 LIMITATION OF LIABILITY: The Exhibitor agrees to make no claim for any reason whatsoever                      used under all equipment where there is a possibility of leakage. No helium filled balloons or
 against: SHOW MANAGEMENT, the Convening Organizations, their officers, directors, employees,                  adhesive backed stickers may be used or given out by exhibitors.
 agents and authorized representatives, the facility/hotel, Official General Service Contractor, for any
 of the following:                                                                                             FDA APPROVAL/CLEARANCE: If an exhibitor intends to display, introduce or feature an article
                                                                                                               whose pre-market approval or clearance is pending from the US Food & Drug Administration, the
   • loss, theft, damage to goods, or injury to himself, his employees, or attendees while in the
                                                                                                               exhibitor’s materials, and the exhibitor’s personnel must disclose that such article has not received
   exhibition area, nor any consequential damage to his business for failure to provide space
                                                                                                               final FDA approval/clearance and clearly conveyed the status of such article consistent with such
   for the exhibit or for the failure to hold the event as scheduled. The Exhibitor assumes entire
                                                                                                               laws, rules and regulations administrated by the FDA. The exhibit and any associated materials
   responsibility and hereby agrees to protect, indemnify, defend and save harmless all parties
                                                                                                               also must adequately and completely disclose that the article is not currently available for sale or
   from claims, losses, damages to persons or property, governmental charges for fines and
                                                                                                               commercial distribution in the US. Exhibitors shall indemnify and hold harmless SHOW
   attorney’s fees related to the use of the exhibition premises or part thereof. In addition, Exhibitor
                                                                                                               MANAGEMENT and the Convening Organization(s) from and against any and all costs, fees, expenses,
   acknowledges that neither
                                                                                                               penalties, damages and claims arising from exhibitor’s failure to comply with all laws, rules and
   SHOW MANAGEMENT nor the Convening Organization(s) maintain insurance covering Exhibitor’s
                                                                                                               regulations (including those of FDA) applicable to such article (including any law, rule or regulation
   property and that it is the sole responsibility of Exhibitor to obtain business interruption and
                                                                                                               governing the display, introduction, or advertising of such article prior to final FDA
   property insurance covering such losses by Exhibitor.
                                                                                                               approval/clearance).
   • THE ABOVE-CITED REGULATIONS, as well as all conditions stated in the Exhibitor Prospectus
                                                                                                               EXHIBIT HALL BADGES: All exhibitor personnel must be registered. Instructions for this process
   and exhibit application, become a part of the contract between the Exhibitor and the Convening              will be provided to exhibitor when confirmation of booth assignment is made.
   Organization(s).
                                                                                                               UNION LABOR: Exhibitors are required to observe all union contracts, if applicable, in effect among
 INSURANCE: Exhibitors are required to carry property and liability insurance and be able to provide           SHOW MANAGEMENT, official contractors, facilities and various labor organizations represented.
 proof of general liability coverage with minimum policy limits of $1,000,000 per occurrence and               Any labor required for installation or dismantle, decoration or use of equipment may be ordered
 $2,000,000 aggregate. This insurance must be in force during the lease dates of the event, March              through the general service contractor or an approved Exhibitor Appointed Contractor (EAC). Tipping
 18-25, 2020, naming SNAC International (1560 Wilson Blvd Suite 550 Arlington, VA 22209) as the                is strictly forbidden for any personnel providing any services.

SNAXPO20            |     EXHIBITOR AND SPONSORSHIP PROSPECTUS                                                                                                                                                              19
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