500,000 People 4 - 12 September 2021 - Showcase Your Product & Brand To - Royal Adelaide Show
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2021 Commercial Exhibitor Prospectus 4 - 12 September 2021 Showcase Your Product & Brand To 500,000 People
THE ROYAL ADELAIDE SHOW
A Typical Show Audience
73% of our audience
visit the Show most Over 90%
years, or every year. of attendees
23% casual attendees visit the
and only 4% are visiting commercial
for the first time – strong
attendance! areas
2 in 3 One third
attendees make 6.8 Hours of people would
consider buying
at least one Average duration products or service
purchase of stay they saw at the
Show post event.
40% of surveyed audience were able to recall
specific stands & areas they stopped at in the
pavilions – Brand recognition!
Average spend per visitor group Demographic Profile Age
Alone $207.95 14.5%
2.3%
12%
$248.21
Under 18
With Friend/s
18 - 25
17.4%
$256.79
Parents 25.1% 26 - 35
Alone 36 - 45
$278.69
With 46 - 55
Partner 28.7%
Over 55
With Grand
Children $292.81
With
Children $294.92
Who they attend the Show with
Length of stay
3.9% With families
8.1% 3.7%
4% With partner
20%
8% 7% With parents
4.5 - 6 Hours
6.5 - 12 Hours 47.5% Alone
17% 4.3%
2 - 4 Hours With children
>16 Hours 20.7% With friends
51% 12.5 - 16 Hours Other
Source: IER 2015/2017
SOUTH AUSTRALIA’S LARGEST EVENT
Marketing Coverage
$500,000 $8.3 MILLION
Paid advertising campaign Advertising value equivalent in 2019
220,000 + 13,000 + 2.5 MILLION 88,000 + 40,000 +
Youtube Views Instagram Followers Website Views Facebook Followers EDM Subscribers
Key Marketing Channels
Show Website Show Magazine Statewide Campaign
The official site for all things 72-page, full colour magazine A 2x4 Week campaign across
Show. With live streams, delivered to 430,000 homes TV, Radio, Digital, Cinema &
timetables, entertainment & throughout Adelaide & Out of Home, supporting the
information through Foodland & IGA Competitions Campaign and
supermarkets in the lead up to the Show
Key Campaign Partners
$330,000 $2.3 MILLION $200,000
in Additional Value in Additional Value in Additional Value
SOUTH AUSTRALIA’S LARGEST EVENT Sites for Retail & Brand Awareness 1. Jubilee Pavilion The Jubilee Pavilion is an exciting shopper’s paradise with a huge number of exhibitors showcasing their innovative products and services. The pavilion is divided into five major categories: Kid’s Zone, Fashion & Beauty, Lifestyle, Home & Outdoor Living and Brand SA. 2. Market Bazaar Offering an eclectic array of funky clothes and accessories, jewellery and unique treasures from various parts of the world. Colourful drapes deliver a fantastic atmosphere and great experience for our visitors. The combination of multicultural, fair-trade and market stalls create a true market atmosphere that interests all ages.
THE ROYAL ADELAIDE SHOW
Specialist Exhibition Areas
(subject to qualification criteria)
3. Goyder Food & Wine 4. Pet Centre 5. TasteSA
This is one of the most popular A family friendly pavilion South Australian exhibitors
feature areas of the Show. showcasing various competition offering some of the best food
Offering an abundance of displays including Cats, Rabbits, and wine the State has to offer,
gastronomic delights to see, try Cavies (Guinea Pigs), Caged located within a food and wine
and buy. The aromas, flavours Birds, Aquarium Fish, Reptiles and precinct, adjacent to the Cellar
and colourful displays tempt and Dog Grooming. Door Experience (Wine, Olive
entice Show goers to visit the The pavilion features the Walk Oil and Beer/Cider educational
food, wine and coffee stalls and With The Wild Reptile display area). Local produce to taste
sample and taste as they go. and an array of Community and buy included baked goods,
Organisations which provide condiments, confectionery,
educational and interactive smallgoods, spices, olive oil,
activities for all. pasta, honey and wine.
6. Dog Pavilion 7. Horticulture
Located within the Judging An amazing array of plants
Pavilion for the Royal Adelaide from South Australia, packed
Show Dog Competition, one with veggies, fruits and herbs,
of the most significant annual amongst the traditional beautiful
competitions in the Australian flower & garden displays and
‘Dog World’; the pavilion commercial exhibitors selling
features exhibitors showcasing garden and backyard related
a variety of pooch products as products. Adjacent to the
well as canine organisations, Goyder Entertainment Stage this
programs and not-for-profits. area is very popular and well
visited by Show Goers.
Parklands PARK LANDS
Car Park
A SOUTH
B C DAUSTRALIA’S
E F G H I LARGEST
J K L MEVENT
N O
Stop 1B
P
Y
HW
AC
GREENHILL RD GREENHILL RD
Cooke Tce
Stop 1C
HAMILTON BLVD
Car Park
Exhibition Spaces at the Show
Walkway
TCE
CO O K E
ROSE TCE ROSE TCE
Railway Kidman
Entry Gates
6
Vili’s Dog
Pavilion KIDS Windmill
KIDS CORNER Gate
CARNIVAL
HAMILTON JUBILEE
BOULEVARD
CARNIVAL PAVILION
Horticulture
DUNCAN GALLERY
Kids Zone Home &
Dog Breed Outdoor Stage
1
Bicycle Lane
Display Living
Goyder
7
Lifestyle Stage
GOYDER
PAVILION
4 3
Walkway &
Fashion &
Beauty Food &
Wine
Sheds &
Country Carports PET CENTRE
Clothing
GOLDEN Ridley Entry
NORTH
KINGSWAY STAGE Food
ATRIUM
5
Court
CWA Taste Royal
South Gourmet Food Show
Cafe Court
Australia Office
GOODWOOD RD
Cellar
2
Door FOODLAND Stock Public
Racing Bar
PAVILION Journal Grandstand
Pig Diving Public
& Racing Grandstand
Farm Expo
Archives Wheelchair
Zone
SHOWBAG MARKET
HALL BAZAAR
Arena
Lounge
Blacksmith The Old Public
Shop Ram Shed Grandstand
EAST CRESCE
Members
ARD
Rural Dining
Services Room Public
Office MAIN ARENA Grandstand
WEST BOULEV
Members
Grandstand
Members
NT
Wheelchair
cle Lane
Zone
Ring
Master
Roundhouse Horse
WEST CRESCENT
Exercise
cy
Arena
Beef Cattle
Walkway & Bi
Judging Lawn
The Bull Bar
Horse
Lungeing
Area
Red Dove
Cafe
Vintage
Machinery
Harness Horses
SOUTH BOULEVARD
Pigs & Legendairy Exhibition
People Milking Barn Dairy
Leader Street Dairy Cattle
Entry Judging Lawn
LEADER ST
1 A Jubilee
B Pavilion
C D E 4
F G Centre
Pet H I J K 7 LHorticulture
M N O P
2 Market Bazaar Dining/
Catering Precinct
5
Disabled toilet B3,TasteSABankSA Agsplorers
E15,F12, L7, L3, N3, O7 START F14
Advanced
Technology B6
Handicrafts
& Junior Textiles M4
Pony Rides O2
3 Goyder Food & Wine Bar E8, F11,G14, J8
6
Parents Room
M3,N8,B7 Dog Pavilion
Roof Top Tour
Meeting Point K7
Alpaca & Goat B10 Horse Stables O13
Poultry & Eggs
upper level G6
The Smurfs
ATM G8, H2, J5, M7 Lockers N7 Art Prize O6 Horticulture N4 Sheep & Wool
Enchanted Village O3
Stroller & Show Train Stop BankSA Farmyard Isuzu Ute
Tram Stop Showbags M9
THE ROYAL ADELAIDE SHOW
Types of Exhibition Spaces
Space Only
Space only consists of bare floor space inside
one of our pavilions. Best suited to companies
Exhibition Booth who wish to construct their own exhibition stand.
Exhibition Booths include carpeted floor space, Exhibitors must provide their own flooring, walls and
walls, fascia board bearing your company name, lighting. All stand designs must be approved when
site power and lighting. submitting your application.
Booth Sizes Available: 9m2 or 18m2 Minimum Size Available: 27m2
Testimonials
Very well organised A great branding The Show organisers
and easy to manage experience do a wonderful job at
as an exhibitor promoting the event.
Flight Centre
Netball SA Bee Natural Skincare
The volume of people
Successful sales = opportunities to
each time engage with them
and high publicity
Niagara Therapy
World Vision Australia
SOUTH AUSTRALIA’S LARGEST EVENT
2021 Key Dates
2021 Royal Adelaide Show Saturday 4 - Sunday 12 September
Pre-Show Move In Monday 30 August - Friday 3 September
Post Show Move Out Monday 13 September
Essential Information
Exhibitor Stalls Operating Hours
Friday & Saturday 9am – 9pm
Jubilee & Goyder
Sunday – Thursday 9am – 8pm
Market Bazaar Daily 9am – 9pm
Friday & Saturday 9.30am – 10pm
Market Bazaar Wayville
Sunday – Thursday 9.30am – 9pm
Friday & Saturday 9am – 8pm
Taste SA
Sunday – Thursday 9am – 7pm
Pet Centre Daily 9am – 7pm
Site fee
Each of the commercial pavilions have a different fee structure. Please contact our Sales Team to secure a
commercial site tailored to your specific needs.
RA&HS Membership
It is a requirement that all commercial exhibitors are members of the Royal Agricultural & Horticultural Society of
SA Inc. A membership fee is added to the balance invoice.
Public Liability Insurance
The RA&HS has arranged a blanket Public Liability policy in respect of commercial exhibitors (exclusions apply).
More details are available on the Exhibitors Manual, emailed to confirmed exhibitors
For More Information Please Contact:
Kristyn Hams
8210 5214
khams@adelaideshowground.com.au
or visit: theshow.com.au/commercial
South Australia’s Largest Event The Perfect Platform to Showcase your Product and Brand
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