South Bay's Living room - the the - The Point
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
the
South Bay’s Living room
the
Why The Point? YOUR CUSTOMER IS ALREADY HERE The active lifestyle consumer spent a reported $185M in sales last year at Plaza El Segundo. The Rosecrans/ Pacific Coast Highway corridor generates an excess of $500M+ in annual sales. VISIBILITY Your brand is visible to 190,000 cars who pass this intersection daily. PLACEMAKING The unique outdoor setting at The Point makes this property THE unparalleled destination for consumers in the South Bay. TENANT MIX Adjacent Plaza El Segundo, The Point offers a unique mix of some of the nation’s most successful retailers and restaurants including lululemon athletica, True Food Kitchen, Anthropologie, North Italia, J. Crew & more.
the
Overview
Located next door to Federal Realty’s thriving shopping center Plaza El
Segundo, The Point sits at the crossroads of Rosecrans Avenue and Pacific Coast
Highway, two easily accessible routes in the South Bay. A new shopping, dining
and meeting place, The Point is a destination for the community to gather.
LOCATION
the Demographics
Trade Area
THE POINT TRADE AREA
Daytime Population: 90,000+
(w/in 5 min drive time)
Population: 479,447
Households: 188,030
dfe rn Ave
LAX
Hindry Av
e rs hi
l
e n ta
mpe ria l Hw y
AVERAGE HOUSEHOLD INCOME MAP
ng D
n tin
I-105
Ma in S
Ca lifornia S t
Average HH Income: $109,353
105 W 1 1 2th S t
Hillcre s t S t
Cypre s s S t
Ce nte r S t
Co
Pe ppe r S t
E Imperial Hwy
Cedar St
Ct
S ta te Hw y 1
r
S e lby S t
S la Cie ne ga Blvd
a rth y
Maryland St
Horne t Wa y
W Acacia Ave
t
t
Du n
S unda le Ave
Wa s hington S
St
Judah Ave
Felton Ave
Isis Ave
W Walnut Ave y
d Wa
McC
Pa
e
Lo m ita
Atw oo
T a hoe Ave
St
Concord Pl
S he ldon S t
Virginia S t
ay
c ific
W Sycamore Ave E Sycamore Ave
W Impe ria l Ave 1 s W El Segundo
he
India na Ct
El Segundo
E Ma ple Ave
Penn St
Venice
Co
W Maple Ave g
Hu (C
(Commercial) W 118th Pl
nc
Sierra St
1
Ladera Heights
E Oak Ave
La irp ort S t
Total HH’s with
W Oak Ave
N Na sh S t
ou
W 119th St
rs e
Richmond St
Euca lyptus Dr
W Palm Ave E Palm Ave
Whiting St
W 119th Pl
Dr
E Elm Ave
Illinois Ct
Loma Vista St
E MARIPOSA AVEAve
ta d
S ta nda rd S t
W 1 20th S t
90
Concord St
W Mariposa Ave E Mariposa
Nevada St
Oregon St
Kansas St
Illinois S t
Income >$100K: 71,511
Arena St
W 121st St
el M
Bungalow Dr
W Pine Ave E Pine Ave W 122nd St
Glasgow Pl
Dule y Rd
ar
W 1 24th Pl
W 123rd Pl
Valley St
N Dougla s S t
E Holly Ave 12
India na S t
W 124th St
405 110 E GRAND BLVD
E Grand Ave
W 1 26th S t
W 1 23rd S t
Marina Del Rey
W 1 25th S t
Continental Blvd
W Grand Ave
A ve
klin
SEPULVEDA BLVD (HWY 1)
E Franklin Ave
4+ Years College: 145,105
n Stacy St
F ra W 127th Pl
W Bind e r Pl EL SEGUNDO BLVD W el Segundo Blvd
MANCHESTER BLVD.
VD
D
Chevron Driveway
AVIATION BLVD
DOUGLAS ST
SC
W 131st St
Inglewood
Vis
ly
Ha ns
ta Wis e burn S t W 132nd St
de
Manhattan Beach attracts over 3.8
de
p a rk
lM W 133rd St
w
ar
orth
W 134th St
S Douglas St
B lv
Av
134th St
d W 134th Pl
e
million visitors annually 405
Av e
LAX Utah Ave W 135th St
HAWTHORNE BLVD.
y
s Wa 1 36th S t W 136th St
g he
Rossburn Ave
u Ala s ka 137th St
SH
Grider Ave
Av e
W 137th Pl
Plaza El Segundo
N
138th St
Hig
W 1 37th S t
T he
l
h la
P W 139th St
a rk 1 39th S t
nd
Con tin e n ta l Wa y
S tra
sh St
P
CARS PER DAY
THE POINT
W 1 40th S t
Av
Apollo S t
105
141st St
e
W 141st St
nd
St
S Na
1 42nd Pl
st St
1 41
W 1 42nd S t
N Crest Dr
o rto W 1 42nd Pl
Flournoy Rd
N Poinsettia Ave
El P
Laurel Ave
W ROSECRANS AVE
Pacific Coast Highway (N/S)
W Ros e cra ns Ave
St
Palm Ave
Pine Ave
N Vis
Elm Ave
Oak Ave
th W 144th St
38
S Oce a n Ga te Ave
Hawthorne
Blanche Rd
35th Pl PARKVIEW AVE
Ag ne s
Pl
G ra
W 145th St
ta Dr N
36 th
Ln
St ir
at Rosecrans Ave.: 131,090
nd
n
eC W 1 46th S t
DR
th t Ct
ee
35 4th S la g Mo nte ry
v ie
E ve
Be
Rd
gr
3 Vil
AV e A
GE
Alm a
er
wA
Vig
ll A
THE POINT
O dm R
Pl Ma rin Ct W 14
Ev
nd Ce
RE o r
DM Ar Y D
LA
32
El Segundo
nte
ve
ve
St 29th St rD
VIL
N LE
Ave
st t Pl r
Maple Ave
L
31 0th S
VA
2 8th
N Meadows Ave
3
N Redondo Ave
NB
N
Magnolia Ave
N Herrin Ave
N Rowell Ave
Harkness St
St MARINE AVE
Cedar Ave
AR
r
N Peck Ave
St St Marine Ave
la n
2 8th 25th St yD
Manhattan Village Mall
M
th th
N
Walnut Ave
27 26 lle
an
Manzanita Ln
che
Rosecrans Ave. (E/W)
Pl Va
or
24th N
John St
Dr
Pl
Rd
S t 23rd
th
24 S t
Manhattan Beach
Fa ymont Ave
1 9th
at Pacific Coast Highway: 64,250
th P
l Manhattan Beach 1 St S pa ce Pa rk Blvd
Redondo Beach Ave
St 1 9 14 th
Doolittle Dr
20th Santa Fe Ave
Chestnut Ave
St
Metlox
Lynngrove Dr
St
Gardena 1 8t h St
Pl
1 7 th 1 5th
12th St
N Avia tion Blvd
1 6th
Hig
Pacific Ave
MANHATTAN
MANHAT
NHA BEACH BLVD
F is
Rindge Ln
Dow Ave
Green Ln
Gibson Pl
N Ba
Manhattan Beach Blvd
h vie
AVERAGE DISPOSABLE INCOME*
Oc
he
Johnson St
Blossom Ln
rA
e
y View
an
wA
ve
N Sepu
N Herr
ARTESIA
AR
R BLVD.
Dr
405
N Dia
ve
91
Jo
Pl Bataan Rd
0th
Jo
hn
D
Hermosa Beach South Bay Galleria 5 Miles $67,358
THE POINT DEMOGRAPHICS
BLVD.
TRADE KEY AREA
10 Miles
Primary Secondar y Combined $58,788
take a walk
Primary Trade A rea
Del Amo Fashion Center
HAWTHORNE
Redondo Beach P O P U L AT I O N 203,941 275,506 479,447
Secondary Trade A rea HOUSEHOLDS 15 Miles
86,925 101,111 1 8 8 , 0 3 0 $54,939
through
405
Carson
Ca AV E R A G E H H I N C O M E $118,412 $101,565 $109,353
HA
A
AVG. HH INCOME
BY BLOCK GROUPS
107
T O TA L H H ’ S : I N C O M E > $ 1 0 0 K
4+ YEARS COLLEGE
The Point7 3has
,606
the longest
71,499
average dwell
71,511
145,105
time based on 37,066 34,445
Torrance
110
surrounding comparable centers (71.4 mins)
$100,000 or more 1 TRAFFIC COUNTS Cars Per Day ACCESS
$75,000 to $100,000 SEPULVEDA BLVD (N/S) AT
The Point1 3shoppers
1,090
consistently have
From/To 405 San higher
Diego FWY incomes than
$50,000 to $75,000
ROSECRANS AVE surrounding competitor.EAST/WESTBOUND ROSECRANS AVE AT EL SEGUNDO BLVD
Lomita ROSECRANS AVE (E/W) AT 64,250 From South and West
$30,000 to $50,000 Palos Verdes SEPULVEDA BLVD
The Point also strongly NEout-performs
O R T H B O U N D R O S Erelative
ASTBOUND ROSECRANS AVE
C R A N S A VtoE , Athe
V I A T Itypical
ON, VILLAGE DR
Less than $30,000 5-mile and 10-mile marketE A S T B comparison
O U N D E L S E G U N–D Oparticularly
B L V D , G R A N D , with
MARIPOSA
San Pedro
regard to attracting a more
From North affluent, better educated
SOUTHBOUND SEPULVEDA, DOUGLAS TO ROSECRANS
shopper.
Source: © Copyright 2018, Alexander Babbage. All Rights Reserved, Confidential and Proprietary.
THE POINT TRADE AREA
* Market Profile 5.10.15 mile 06 14
the
leasing plan
RETAIL 115,500 SF
OFFICE SPACE 25,000 SF
OUTDOOR SEATING 5,912 SF
PARKING PROVIDED 707 STALLS
(6.29/1000)
the tenant MIX
Look at what people are saying
“GETTING TO THE POINT IS EASY. HEAD
TOWARDS THE BEACH TO FIND THIS HOT NEW
FINALLY, THE OUTDOOR SHOPPING CENTER…THE POINT IS
SHOPPING, DINING THE NEW PLACE TO BE IN SOCAL’S SOUTH BAY.”
IN THE SOUTH BAY, A
AND ENTERTAINMENT - USA TODAY
SPARKLING NEW OUTDOOR
DESTINATION THE
CENTER GATHERS MANY OF
RESIDENTS OF THE SOUTH
L.A.’S HOTTEST SHOPS AND
BAY HAVE BEEN WAITING
EATERIES - PRANA, LUCKY
FOR IS NOW OPEN TO THE
BRAND, AND TRUE FOOD
PUBLIC.
KITCHEN AMONG THEM.
- REALTY TODAY
- WHERE MAGAZINE
NORTH ITALIA TAKES CHAIN DINING TO A
HIGHER LEVEL IN EL SEGUNDO. THERE WAS A CURATED
…THE STORE IS MORE THAN - USA TODAY MINDSET, OPEN SPACE AND A
JUST A PLACE TO SHOP - IT’S A PARK-LIKE ENVIRONMENT…AND
LOCAL HANGOUT COMPLETE NOT JUST A PURE RETAIL PLAY.
WITH A FULL-SERVICE BAR.
I THINK THAT CREATES MORE
- ARCHITECTURAL DIGEST OF A SENSE OF PLACE AND BY
CREATING A SENSE OF PLACE,
YOU CONNECT MORE WITH
THE COMMUNITY WHICH IS
IMPORTANT FOR US.
- SAM FOX, TRUE FOOD KITCHENOffice & Amenities Nearby Offices* (& their distance from The Point) RAYTHEON COMPANY 1.3 miles Employees 7,302 AEROSPACE CORPORATION 1.7 miles Employees 2,383 CHEVRON 2.3 miles Employees 1,199 DIRECTV OPERATIONS INC. 2.5 miles Employees 1,681 NORTHROP GRUMMAN CORP 2.6 miles Employees 5,665 BOEING INC. 2.6 miles Employees 4,735 Nearby Hotels (& their distance from The Point) Belamar Hotel 0.2 miles westdrift Manhattan Beach 0.5 miles Hyatt House 1.3 miles Residence Inn 1.4 miles Double Tree by Hilton 1.5 miles Extended Stay Inn 1.5 miles Hacienda Hotel 1.5 miles Hilton Garden Inn 1.9 miles Hyatt Place Los Angeles 2.1 miles Ramada Plaza Hotel 2.3 miles Concord Hotel 2.4 miles
Marketing
Opportunities
Event Exposure
The Point’s exciting calendar of events, taking place at such a unique property, reach key South
LIVE ENTERTAINMENT
Bay area demographics. The events and promotions generate sales and bring traffic to your
business. It is a smart, strategic approach that capitalizes on a large, social and affluent market
with a product mix that focuses on maximizing sales while providing a remarkable experience
to the customer.
• Weekly Yoga Series
• Summer Music Series
• Monthly Kid’s Club
• Spring Wellness Event
• Strolling Concierge Soirée
• Holiday Block Party
SUMMER FITNESS SERIES
Social Media & Viral Marketing
Social Media and Viral Marketing: Federal Realty is on the cutting-edge of social media
interaction with the objective of connecting with the local community, driving traffic and
providing a platform for the retailers to increase sales. Some examples include monthly eblasts,
Instagram contests, and Facebook event promotion.
KID’S CLUB YOGA SERIES
STAY CONNECTED
4,900 + 3,800 +
FOLLOWERS FOLLOWERSA NEW MEETING PLACE
for the Beach Cities
FOR MORE INFORMATION ABOUT BECOMING A TENANT AT THE POINT, CONTACT:
JEFFREY KRESHEK CHRISTIAN IRWIN
310.414.5285 310.414.5286
jkreshek@federalrealty.com cirwin@federalrealty.com
WWW.THEPOINTSB.COM
Disclaimer: Any plans, dimensions, layouts or design content shown hereon are for identification purposes only and do not constitute any covenant, representation, or warranty by Landlord that any existing or future conditions shown exists, or that, if they do exist, will continue to exist
and the foregoing should not be relied upon by any party receiving the same. In addition, any demographic or other information set forth herein have not been verified and we make no guarantee, warranty or representation about any of the same. Finally, any projections, opinions,
assumptions or estimates used are for example only and do not represent the current or future performance of the property, and your advisors should conduct a careful, independent investigation of the property to determine to your satisfaction the suitability of the same for your needs.You can also read
