A Cloud-Based Digital Fabric Supports a Transformed Enterprise - THE 2021 CDW CLOUD REPORT

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A Cloud-Based Digital Fabric Supports a Transformed Enterprise - THE 2021 CDW CLOUD REPORT
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  A Cloud-Based Digital
  Fabric Supports a
  Transformed Enterprise
  THE 2021 CDW CLOUD REPORT

   CDW.ca | 800.972.3922
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A Cloud-Based Digital Fabric Supports a Transformed Enterprise - THE 2021 CDW CLOUD REPORT
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                              TABLE OF CONTENTS
                              Section 1:
                              Digital Leaders are Delivering Superior Digital
                              Experiences for Customers Using Cloud Services            5

                              Section 2:
                              Current State of Cloud Adoption                          14

                              Section 3:
                              Benefits of Cloud                                        19

                              Section 4:
                              Workloads in the Cloud                                  23

                              Section 5:
                              Security and the Cloud                                   29

                              Section 6:
                              Future Outlook/Guidance                                  32

CDW.ca/cloud | 800.972.3922                                                                     2
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 EXECUTIVE SUMMARY:

 Cloud services are becoming integral to Canadian organizations’ ability to achieve their digital transformation ambitions. As organizations try to take advantage of cloud technology, it
 is important to understand best practices and key considerations for successful adoption. This report explores how organizations approach their cloud journey from the perspective of
 digital experiences, cloud adoption maturity, benefits achieved, workloads and security. It provides an overview of best practices and some of the leading technology trends that CDW is
 seeing in the Canadian market to help organizations invest in cloud successfully.

 Organizations across Canada are continually looking to overcome their business challenges by leveraging innovative technology solutions. The onset of a global pandemic has further
 expedited the need for scalable and reliable solutions in order to sustain business operations and employee productivity while introducing digital services and experiences. Cloud
 platforms are often at the centre of these solutions, and as a result are one of the most common discussion points for IT teams, senior leaders and even Boards of Directors today.

CDW.ca/cloud | 800.972.3922                                                                                                                                                                      3
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Digital Leaders are Delivering Superior Digital Experiences for                                      ƒ   One in three medium-sized firms found cloud helped drive digital transformation in
Customers Using Cloud Services                                                                           their organizations
  ƒ   The No. 1 reason that Canadian CEOs are embracing digital transformation is that               ƒ   Cloud services enable Canadian organizations to achieve their innovation goals
      customers are demanding it

  ƒ   Companies that are further along their digital transformation journey are more                Workloads in the Cloud
      focused on revenue growth, while those further behind are more focused on cost                 ƒ   Canadian organizations are shifting from running workloads in internal data centres to
      savings and cash flow management                                                                   third party cloud data centres
  ƒ   Digitally determined organizations view technologies that improve user experience              ƒ   Enterprise applications are being run on-premise and in cloud environments resulting
      as more important to their digital strategy than their peers that are behind in their              in 56% of organizations deploying a hybrid IT model
      transformation journey
                                                                                                     ƒ   Nearly half of Canadian organizations repatriate workloads from the cloud to run in
  ƒ   The ability to deliver reliable digital services and experiences at scale will grow in             different computing environments
      importance over the next five years
                                                                                                     ƒ   Canadian organizations balance various factors when deciding to migrate or repatriate
  ƒ   Organizations will invest in analytics, cloud and AI/ML to ensure reliable digital services        applications
      and experiences
                                                                                                     ƒ   Digitally determined organizations consider security, workload business value and the
  ƒ   86% of organizations that move to the cloud will repatriate some workloads due to                  ability to use cloud capabilities to support analytics and AI/ML as important factors in
      security, performance and cost                                                                     their workload placement decisions

                                                                                                     ƒ   As of 2020, one in three Canadian organizations stated that they had an edge
Current State of Cloud Adoption                                                                          computing strategy
  ƒ   Public cloud adoption continues to accelerate in Canada
                                                                                                     ƒ   Data gravity is pushing computing to the edge for those customers that have an edge
  ƒ   Public cloud adoption by medium-sized Canadian organizations is behind their smaller               strategy
      and larger peers

  ƒ   Medium-sized organizations are not prioritizing investments in PaaS and IaaS                  Security and the Cloud
      solutions                                                                                      ƒ   Security remains the most important feature when it comes to hybrid cloud
  ƒ   COVID-19 has affected cloud investment plans                                                   ƒ   Canadian organizations need to focus on people and process to create secure cloud
  ƒ   Cloud adoption is growing but organizations really want cloud maturity as quickly as               environments
      possible                                                                                       ƒ   Training and awareness are critical to ensure cloud security

Benefits of Cloud
  ƒ   Constrained or reduced IT budgets are typically one of the most common factors that
      lead Canadian organizations to consider using cloud services

  ƒ   Organizations that are progressing along their cloud journeys found they realized the
      greatest benefits from improved IT security, improved business agility, scalability and
      simplified and standardized IT infrastructure and applications

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                              Section 1: Digital Leaders are Delivering
                              Superior Digital Experiences for
                              Customers Using Cloud Services

                              FINDING 1: The No.1 reason that Canadian CEOs are
                              embracing digital transformation is that customers are
                              demanding it.

                              CDW defines digital transformation as: the realignment of, or new investment
                              in, technology, business models and processes to drive new value for
                              customers and employees and more effectively compete in an ever-changing
                              digital economy. This new value can include operational efficiencies, financial
                              benefits and improvements to the customer experience1.

                              Driven by shifts in consumer demand and the need to stay ahead of
                              competition; the imperative to engage in digital transformation is not lost on
                              Canadian CEOs. An IDC study (Figure 1) of CEO priorities conducted in February
                              2020 found that:

                                   ƒ    26% of Canadian CEOs reported that their customers were demanding
                                        they engage in digital transformation

                                   ƒ    24% of CEOs cited that engaging in digital transformation allows for
                                        improved earnings

                                   ƒ    18% of CEOs highlighted the fact that they must contend with increased
                                        competition from both new and existing competitors

                                   ƒ    13% of CEOs highlighted ambitions to disrupt their market by providing
                                        digital offerings and experiences

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                                  CDW Whitepaper: How to Accelerate Digital Transformation                              5
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Figure 1: What is the primary reason your organization is providing digital
products, services and/or experiences?

                                                                         Canada
 Our customers are demanding it                                     26%
 We expect to have improved earnings as a result                    24%
 There are new market entrants providing digital offerings          18%
 and experiences
 Our existing competition is now providing digital offerings        13%
 and experiences
 We are intending to disrupt the market by providing digital        13%
 offerings and experiences
 Our Board of Directors has set a target and timeline for us to     5%
 follow
Source: IDC WW CEO Priorities Survey 2020, February 2020, N=38

Customer demands and increased competition from other companies and new
digital offerings are driving CEOs to change the way their organizations deliver
services.

FINDING 2: Companies that are further along their digital
transformation journey are more focused on revenue
growth, while those further behind are more focused on
cost savings and cash flow management.

Business priorities such as improving productivity, hiring and retaining staff
and refining product portfolios to remain competitive are equally important for
Canadian organizations, regardless of their digital transformation maturity.

However, when we consider business priorities that are more clearly aligned to     Organizations on the path of digital
revenue growth or financial improvements, we see a gap forming between those
companies that are further along in their digital transformation journey than      transformation are now reaping the
those that are lagging.
                                                                                   benefits as they are able to deliver
                                                                                   value to internal stakeholders and
                                                                                   external customers in an agile and
                                                                                   effective manner. The ability to
                                                                                   execute on a digital strategy becomes
                                                                                   easier as organizations retire their
CDW.ca/cloud | 800.972.3922                                                        technical debt and legacy processes.6
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                              Organizations that have an integrated enterprise-wide digital strategy with
                              continuous innovation programs that leverage advanced technologies are "digitally
                              determined." While those that have a more tactical approach with no long-term
                              focus or integrated strategy are "digitally distraught."

                                 ƒ   54% of digitally determined companies see increasing market share and
                                     revenue as a top business priority as compared to only 37% of digitally
                                     distraught companies

                                 ƒ   Sales and marketing initiatives are a top business priority for 32% of firms
                                     further ahead in digital transformation but only 18% of firms behind in digital
                                     transformation

                              Conversely, cost savings are a priority for 43 percent of the digitally distraught, and
                              only 28 percent of firms that are digitally determined. While cash flow management
                              is a business priority for 25 percent of firms behind in digital transformation yet
                              only five percent of firms that are further ahead.

                              Clearly, those that are digitally determined are more focused on top-line revenue
                              growth, while those that are digitally distraught are more likely to be focused
                              on financial-related business priorities that are often seen in more defensive
                              positions.

                              Figure 2: Overall - Looking out into the next year, what will be your
                              organization's top business priorities?

                                                                                          Digitally  Digitally
                                                                                          Distraught Determined
                               Operational efficiency and productivity gains              57%       58%
                               Increasing market share and revenue                        37%       54%
                               Sales and marketing initiatives                            18%       32%
                               Refining product/service portfolio                         27%       30%
                               Hiring and retaining talent                                35%       28%
                               Organization-wide cost savings                             43%       28%
                               Market expansion                                           23%       26%
                               Investments in R&D                                         16%       19%
                               Managing supplier & distribution partnerships              14%       16%
                               Cash flow management                                       25%       5%
                              Source: IDC Canada Top Executive Survey 2020, March 2020, N=156

CDW.ca/cloud | 800.972.3922                                                                                              7
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Organizations on the path of digital transformation are now reaping the benefits
as they are able to deliver value to internal stakeholders and external customers in
an agile and effective manner. The ability to execute on a digital strategy becomes
easier as organizations retire their technical debt and legacy processes. The
momentum garnered from completed digital transformation projects and initiatives
drives additional investments to improve and enhance internal processes. This will
result in even better customer engagement and services.

FINDING 3: Digitally determined organizations view
technologies that improve user experience as more
important to their digital strategy than their peers that are
behind in their transformation journey.

Organizations engaging in digital transformation leverage a wide array of
technologies to achieve their goals. These technologies need to enable
organizations to sustain and scale their business and operations, hereby warranting
organizations to build out a digital platform or digital fabric.

IDC defines the "digital transformation platform" as the future technology
architecture that accelerates digital transformation initiatives for the enterprise
— enabling the rapid creation of externally facing digital products, services and
experiences while aggressively modernizing the internal IT environment toward an
"intelligent core."

Digitally determined organizations place higher importance on a broader range
of future technologies than those that are digitally distraught. A 2019 IDC study
on digital transformation asked Canadian organizations to rate the importance
of various technologies to their digital strategies. The study found there was a
wider gap in importance between the digitally determined and digitally distraught
on technologies like customer experience, analytics, application programming
interface (API) management and data management. These technologies make
for a deeper, richer digital experience by presenting user-centric information in a
simplified, friendly experience.

CDW.ca/cloud | 800.972.3922                                                                                 8
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                              Digitally determined organizations also view supporting technologies like security,
                              IT infrastructure and cloud as being more important than organizations classified
                              as digitally distraught. This suggests that digitally determined organizations realize
                              that user-focused, data-centric digital environments are required to thrive in the
                              digital economy – a realization that digital laggards need to embrace quickly to
                              remain competitive.
                              Figure 3: How important will each of the following technology areas be for your
                              digital platform strategy over the next 12 months?
                                                                                                 Digitally  Digitally
                                                                                                Distraught Determined
                                  Security                                                      73.2%             84.2%
                                  Advanced analytics                                            62.9%             83.5%
                                  Customer experience                                           63.9%             82.7%
                                  IT infrastructure                                             70.1%             82.0%
                                  Data management software                                      67.0%             80.5%
                                  API management technologies                                   55.7%             79.7%
                                  Multi-service cloud platforms (IaaS and PaaS)                 70.1%             77.4%
                                  Cloud management and orchestration software                   66.0%             75.9%
                                  Open source                                                   67.0%             66.9%
                              Source: IDC Digital Transformation (DX) Executive Sentiment Survey 2019, August 2019 Digitally
                              Distraught N= 97 Digitally Determined N=133

                              As digital transformation gains momentum, organizations can shorten the time
                              from ideation to implementation, enabling them to realize benefits faster. They are
                              also able to leverage the learnings, new processes and tools from prior initiatives to
                              more quickly solve other internal challenges.

                              FINDING 4: The ability to deliver reliable digital services and
                              experiences at scale will grow in importance over the next
                              five years according to Canadian CXOs.

                              Senior line of business (LOB) and IT executives in Canada expect nearly 50 percent
                              of their revenue to be generated by digital products, services and experiences over
                              the next five years, according to an IDC study2. As a result, 75 percent of Canadian
                              CXOs believe that delivering innovative services and experiences will be important
                              over the five years (Figure 4). These ambitions will strain IT systems and will put
                              pressure on organizations to ensure scalability and reliability.

                              As a result, nearly four in five Canadian CXOs believe their organizations' ability to
                              reliably deliver digital services and experiences at scale will be very more important
                              in the next five years (Figure 5).

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                                  IDC CEO Priorities Survey 2020, February 2020                                                    9
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Figure 4: Delivering innovative services and experiences at scale- Please
identify to what extent this area will be important to your organization over the
next five years as compared to today.

                                                                                Canada
 Much less important                                                       7%
 Less important                                                            4%
 Same level of importance                                                  14%
 More important                                                            39%
 Significantly more important                                              36%
Source: IDC CxO View of the Future Enterprise in the Digital Economy 2020, February,2020 N=100

Figure 5: Ensuring reliable digital services and experiences - Please identify
to what extent this area will be important to your organization over the next
five years as compared to today.

                                                                                Canada
 Much less important                                                       0%
 Less important                                                            4%
 Same level of importance                                                  18%
 More important                                                            45%
 Significantly more important                                              33%
Source: IDC CxO View of the Future Enterprise in the Digital Economy 2020, February,2020 N=100

FINDING 5: Organizations will invest in analytics, cloud
and artificial intelligence (AI)/machine learning (ML) to
ensure reliable digital services and experiences.

To deliver reliable digital services and experiences Canadian organizations
realize they will need to invest and modernize their existing capabilities.

  ƒ    78% of CXOs stated their organizations are investing in data mining
       and analytics technologies to support reliable digital services and
       experiences
  ƒ    52% of CXOs stated their organizations are investing in cloud-based
       infrastructure and applications, as well as AI and ML technologies

CDW.ca/cloud | 800.972.3922                                                                                           10
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                              Data mining, analytics and AI/ML enable personalized digital experiences, like
                              making product recommendations based on transaction history and personal
                              interests (Figure 6). AI/ML enables organizations to gather insights from external
                              sources like social media as well as to innovate and improve their internal processes.
                              Cloud-based AI/ML services allow organizations to quickly access this technology
                              and existing toolkits.

                              Figure 6: With respect to ensuring reliable digital services and experiences, in
                              what technologies will you invest in 2020-2021?

                                                                                                              Canada
                               Data mining and analytics                                                 78%
                               Cloud-based infrastructure and applications                               52%
                               Artificial intelligence/machine learning/deep learning                    52%
                               Containers and microservices                                              48%
                               Governance/regulatory tools                                               35%
                               Agile software development processes                                      26%
                               Blockchain                                                                22%
                              Source: IDC CxO View of the Future Enterprise in the Digital Economy 2020, February,2020 N=23

                              Cloud-based infrastructure and applications based on containers and
                              microservices enable reliable digital experiences as they can abstract multiple
                              instances of an application from the underlying infrastructure, and provide
                              unlimited scalability, enabling:

                                ƒ    Retailers to manage surges in e-commerce volumes
                                ƒ    Customers to access streaming media services that require high
                                     bandwidth
                                ƒ    Citizens being able to access digital government services during
                                     unprecedented events
                                ƒ    Healthcare providers to manage surges in telehealth and engage in
                                     remote patient monitoring
                                ƒ    Large numbers of organizations to collaborate remotely during the
                                     COVID-19 pandemic

CDW.ca/cloud | 800.972.3922                                                                                                         11
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Cloud-based deployments of AI/ML for data mining and analytics allow
organizations to quicky achieve results, ensuring that organizations will continue
to invest in these solutions.

FINDING 6: Organizations will invest in cloud technologies to
deliver digital services and experiences at scale.

To progress on their digital transformation journey, Canadian organizations
clearly need to build out a robust and reliable digital platform or fabric that will
enable them to provide reliable services while scaling innovative services and
experiences.

The digital fabric will be underpinned by cloud services.

Many organizations have or plan to invest in cloud technologies, according to
CXOs surveyed by IDC (Figure 7).

  ƒ    52% of organizations are investing in SaaS in a bid to deploy or introduce
       scalable business functionalities

  ƒ    45% of organizations highlighted investment in PaaS and IaaS enabling
       them to leverage functionalities around application development and data
       management while being able to drive scalability and agility

  ƒ    45% of organizations are seeking to leverage open source software and
       tools to gain access to functionalities, control and support
However, given data residency, security and governance requirements,
organizations cannot deploy all their services on public clouds. That’s why 41
percent indicated investments in hybrid/multicloud technologies and hybrid/
multicloud management solutions.

Figure 7: With respect to delivering innovative services and experiences at
scale, what technologies will you invest in 2020-2021?

                                                                                 Canada
 Cloud: SaaS                                                               52%
 Cloud: PaaS                                                               45%
 Cloud: IaaS                                                               45%
 Open source software and tools                                            45%
 Containers and other hybrid/multicloud technologies                       41%
 Hybrid/multicloud management                                              41%
 Low code/no code applications                                             17%
Source: IDC CxO View of the Future Enterprise in the Digital Economy 2020, February,2020 N=29

CDW.ca/cloud | 800.972.3922                                                                                          12
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                                            Cloud solutions will continue to be a key method used by organizations to deliver
                                            services and new initiatives. Organizations need to continue to leverage SaaS
                                            services for availability, scalability, security and access to innovation.

                                            FINDING 7: Eighty-six percent of organizations that move to
                                            the cloud will repatriate some workloads due to security,
                                            performance and cost3.

                                            Moving to the cloud requires organizations to consider factors such as security,
                                            performance and cost. During the early days of cloud adoption, in a bid to accelerate
                                            their journey, many organizations quickly moved workloads to public cloud
                                            services. However, not every organization did the due diligence to determine how
                                            this shift would impact their performance, cost and security. This often resulted
                                            in the repatriation of workloads from public cloud environments to dedicated
                                            infrastructure (on-premise or private). In cases where technical issues were
                                            resolved, organizations redeployed workloads back to the cloud. Adherence to
                                            "data sovereignty" has also led to repatriation of workloads in a bid to comply with
                                            provincial or federal mandates.

                                            To accelerate their cloud journeys, many organizations adopted a "cloud-first"
                                            strategy. For some, this turned into a "cloud-only" approach which led to issues for
                                            certain workloads. There is no "one-size-fits-all" strategy. Whether organizations
                                            choose to retire, rehost, replatform, retain or refactor their workloads, it is critical
                                            to understand the needs of the business, the attributes of the workloads and the
                                            strength of the platform to be leveraged. By avoiding “force-fitting” workloads,
                                            organizations are able to ensure alignment and the best business value possible.

Technical debt and legacy investment
amongst medium-sized organizations
result in complex environments,
making it difficult to migrate services
to the cloud. At the same time, not
having access to the right skills can
make it difficult to plan and execute the
transformation of services to the cloud.

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                                                IDC WW Cloud Pulse Q1 2019, June 2019                                                  13
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                              Section 2: Current State of Cloud Adoption
                              FINDING 1: Public cloud adoption continues to accelerate in
                              Canada, with more than one in three organizations adopting
                              IaaS or PaaS.

                              Adoption of cloud services has accelerated over the past few years in Canada.
                              Organizations are leveraging cloud services to introduce software as a service
                              (SaaS), platform as a service (PaaS) and infrastructure as a service (IaaS)
                              capabilities.

                              For many organizations, their first foray into cloud begins with SaaS as many
                              applications are easily accessible online. Organizations typically choose to move
                              non-mission-critical workloads to SaaS in a bid to reduce costs and improve
                              application management.

                              Adoption of PaaS and IaaS continues to grow, albeit a bit slower than SaaS, largely
                              due to existing on-premise deployments or factors such as security and skills. A
                              2020 IDC Canada study of IT decision makers (Figure 8) found that 92 percent of
                              organizations surveyed have adopted at least one SaaS solution, 47 percent of the
                              organizations have adopted PaaS and 34 percent of organizations have adopted at
                              least one IaaS solution.

                              FINDING 2: Public cloud adoption by medium-sized Canadian
                              organizations is behind their smaller and larger peers.

                              Medium-sized (100-499 employees) Canadian organizations are lagging behind
                              their peers in public cloud adoption, especially PaaS and IaaS (Figure 8). Smaller
                              (1-99 employees) and larger (500+ employees) organizations are two times more
                              likely to have adopted PaaS and they are three times more likely to have adopted
                              IaaS solutions than medium-sized organizations.

                              Medium-sized organizations are more burdened by technical debt than their
                              smaller peers. They are large enough to have built up substantial IT investments
                              over time that they don’t want to dispose of yet. As compared to their larger peers,
                              medium-sized firms are less likely to view the cloud as the platform for digital
                              innovation.

CDW.ca/cloud | 800.972.3922                                                                                         14
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Figure 8: Cloud Users by Different Cloud Categories in Canada, 2020

                                                         Organization size
                                      Total         Small             Medium            Large
                                                    (1-99            (100-499           (500+      33% of large firms see
                                                  employees)        employees)        employees)
    SaaS user                      92%           97%               88%                90%          the cloud as the platform
    IaaS user
    PaaS user
                                   34%
                                   47%
                                                 38%
                                                 59%
                                                                   12%
                                                                   24%
                                                                                      47%
                                                                                      53%
                                                                                                   for digital innovation,
    None of the above              8%            3%                11%                10%          whereas only 25% of
Source: IDC Canada BITAP (Business and IT Advisory Panel Survey) n2 2020 Survey, May 2020 IT
Decisionmakers N=155                                                                               medium-sized firms have
Technical debt and legacy investment amongst medium-sized organizations                            the same viewpoint.4
result in complex environments, making it difficult to migrate services to the
cloud. At the same time, not having access to the right skills can make it difficult
to plan and execute the transformation of services to the cloud.

FINDING 3: Medium-sized organizations are not prioritizing
investments in PaaS and IaaS solutions in the next
12 months.

Nearly 50 percent of medium-sized organizations are staying the course on
their cloud adoption and investment plans despite the onset of COVID-19. Their
investment plans over the next 12 months don't include PaaS and IaaS solutions
that can support digital transformation. The proportion of medium-sized firms
that plan to invest in analytics, application development and deployment,
database management, AI and machine learning, servers and storage during the
next 12 months lag behind their smaller and large peers (Figure 9). It is important
for medium-sized organizations to invest in PaaS and IaaS solutions to form a
digital infrastructure base that is secure, scalable and flexible to support business
growth and enhance digital resiliency. If medium-sized organizations continue to
lag their smaller and larger peers in their use of these cloud technologies, they
will find it increasingly difficult to compete in the digital economy.

4
    IDC Canada ITAP (IT Advisory Panel Survey) n6 2020 Survey, September 2020 N=404

CDW.ca/cloud | 800.972.3922                                                                                                              15
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   Figure 9: What are your organization's plans with respect to the following PaaS/IaaS offerings? (Have deployed, planning to expand within 12 months and new adoption in
   12 months)

                                                                                                                             Total          Small             Medium        Large
                                                                                                                                            (1-99            (100-499       (500+
                                                                                                                                          employees)        employees)    employees)
    Unweighted sample size                                                                                             155           52                51                52
    Application development/testing/deployment platform                                                                22%           33%               13%               19%
    Database DBaaS                                                                                                     16%           23%               5%                19%
    Business Intelligence/analytics                                                                                    26%           33%               15%               27%
    Cognitive computing/machine learning/data discovery                                                                17%           28%               6%                15%
    Server capacity on demand                                                                                          21%           27%               9%                25%
    Storage capacity on demand                                                                                         17%           22%               10%               17%
   Source: IDC Canada BITAP (Business and IT Advisory Panel Survey) n2 2020 Survey, May 2020 IT Decisionmakers N=155

   FINDING 4: COVID-19 has affected cloud investment plans in the near term with many smaller and medium-sized organizations unsure
   on how to proceed.
   COVID-19 has greatly affected Canada's economy and caused companies to re-evaluate their business initiatives and IT investments. Driven by the need to sustain business and
   operational continuity, planned cloud investments are being assessed:

      ƒ   31% of Canadian organizations say their cloud investments are proceeding as planned in the next 12 months

      ƒ   5% of Canadian organizations say they will invest more in cloud services due to COVID-19

      ƒ   31% of Canadian organizations say they have decided to delay cloud investment decisions due to COVID-19
   In May 2020, 23 percent of Canadian organizations were undecided on their path forward with regard to their cloud investments (Figure 10). In the spring there was confusion on
   how to respond to the overnight pivot to remote work or closures. This is especially true for smaller and medium-sized organizations as nearly 30 percent indicated that they had
   not decided on their cloud expansion or deployment plans. They were focused on evaluating the impact of the lockdown on their operations and survival.

   Figure 10: How would COVID-19 impact your organization’s plan to expand or deploy cloud services within the next 12 months?

                                                                                                                             Total          Small             Medium        Large
                                                                                                                                            (1-99            (100-499       (500+
                                                                                                                                          employees)        employees)    employees)
    We are going ahead as planned                                                                                      31%           26%               29%               39%
    We will invest more                                                                                                15%           9%                19%               18%
    We have decided to delay our decision to expand/deploy                                                             31%           33%               23%               34%
    Haven’t decided yet                                                                                                23%           31%               29%               9%
   Source: IDC Canada BITAP (Business and IT Advisory Panel Survey) n2 2020 Survey, May 2020 IT Decisionmakers N=111

CDW.ca/cloud | 800.972.3922                                                                                                                                                                         16
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                                               Cloud services made it possible for organizations to ensure business continuity and
                                               to move forward with many of their initiatives over the course of the pandemic;
                                               when data centres were either unavailable or inaccessible. The "pay-as-you-go" or
                                               operational expenses (OPEX) model around cloud services consumption make it very
                                               attractive for organizations given the level of uncertainty within the market.

                                               FINDING 5: Cloud adoption is growing but organizations really
                                               want cloud maturity – fast!

                                               Adopting a technology is different than mastering the technology to achieve optimal
                                               business results. Organizations adopting cloud services usually progress through
                                               five stages of maturity:

                                                 ƒ   Initial (level 1): Ad hoc exploration of cloud technology options. Beginning pilots
                                                     for specific use cases.

                                                 ƒ   Managed (level 2): Gathering input from across the business. Starting to cloud-
                                                     enable IT resources. Still reactive.

                                                 ƒ   Defined (level 3): Standardized process for implementation, cost and other
                                                     implications of technology options across cloud delivery models. Following
                                                     documented approach/process.

                                                 ƒ   Quantitatively Managed (level 4): Orchestrating cloud services across the
                                                     business, predictably. Measuring and managing cloud success/etc., with
                                                     quantitative metrics.

                                                 ƒ   Optimized (level 5): Extending IT and cloud capabilities into new product

Organizations can lean on partners such              offerings. Continuous process improvement across the business and all cloud
                                                     delivery models.
as value-added resellers (VARs) and
system integrators (SIs) specialized in        Organizations that are able to reach the Optimized stage have achieved technology
                                               mastery. They have invested in processes, skills, are able to measure return on

cloud services to help them at all five        investment (ROI) and continuously engage in innovation and process improvement.

                                               In a 2020 survey of nearly 300 Canadian organizations, 61 percent of organizations
stages of the cloud maturity journey.          assess their cloud maturity to be in the early stages of "Initial" and "Managed."

This would be beneficial, particularly         However, in three years time, 74 percent of organizations expect to progress on the
                                               maturity scale toward being "Defined," "Quantitatively Managed" and "Optimized"

during the initial stages, as cloud adoption   (Figure 11).

requires process changes that may be
difficult and confusing to navigate.
CDW.ca/cloud | 800.972.3922                                                                                                                17
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 Lines of business executives hope to be further along their cloud maturity journey than their peers in the IT department. Seventy-nine percent of LOB executives expect their
 organizations to be in medium-to-high cloud maturity in three years, compared to 68 percent of IT executives.

 Figure 11: Canadian cloud maturity today and three years from now

 Which of the following best describes your organization’s cloud maturity level today? Where would you expect to be                    Total              IT Small         IT Medium
 in three years? - Today                                                                                                                                   (1-99            (100-499
                                                                                                                                                         employees)       employees)
 Unweighted sample size.                                                                                                         291                149                 142
 Initial (level 1): Ad hoc exploration of cloud technology options. Beginning pilots for specific use cases.                     25%                33%                 18%
 Managed (level 2): Gathering input from across the business. Starting to cloud-enable IT resources. Still reactive.             36%                27%                 44%
 Defined (level 3): Standardized process for implementation, cost and other implications of technology options across            24%                26%                 22%
 cloud delivery models. Following documented approach/process.
 Quantitatively Managed (level 4): Orchestrate cloud services across the business, predictably. Measure and manage               13%                12%                 14%
 cloud success/etc., with quantitative metrics.
 Optimized (level 5): Extend IT and cloud capabilities into new product offerings. Continuous process improvement                1%                 1%                  1%
 across the business and all cloud delivery models.

 Which of the following best describes your organization’s cloud maturity level today? Where would you expect to be                    Total                 IT               LOB
 in three years? - In three years
 Unweighted sample size.                                                                                                         291                149                 142
 Initial (level 1): Ad hoc exploration of cloud technology options. Beginning pilots for specific use cases.                     7%                 6%                  7%
 Managed (level 2): Gathering input from across the business. Starting to cloud-enable IT resources. Still reactive.             14%                14%                 14%
 Defined (level 3): Standardized process for implementation, cost and other implications of technology options across            30%                32%                 29%
 cloud delivery models. Following documented approach/process.
 Quantitatively Managed (level 4): Orchestrate cloud services across the business, predictably. Measure and manage               30%                23%                 37%
 cloud success/etc., with quantitative metrics.
 Optimized (level 5): Extend IT and cloud capabilities into new product offerings. Continuous process improvement                19%                25%                 14%
 across the business and all cloud delivery models.
Source: IDC Canada BITAP (Business and IT Advisory Panel Survey) n2 2020 Survey, May 2020 N=291

Organizations can lean on partners such as value-added resellers (VARs) and system integrators (SIs) specialized in cloud services to help them at all five stages of the cloud maturity
journey. This would be beneficial, particularly during the initial stages, as cloud adoption requires process changes that may be difficult and confusing to navigate. Many organizations
continue to rely on partners as they progress in their cloud maturity to avoid making mistakes along the way. While cloud offers the ability to "fail-fast," many organizations would
prefer not to fail in the first place.

CDW.ca/cloud | 800.972.3922                                                                                                                                                                        18
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 Section 3: Benefits of Cloud
 FINDING 1: Constrained or reduced IT budgets are typically one of the most common factors that lead Canadian organizations to consider
 using cloud services.

 For many Canadian organizations, the main driver or trigger of cloud adoption is constrained or reduced IT budgets (Figure 12). It is also the primary driver for over half smaller organizations
 and 46 percent of medium-sized organizations. However, for larger organizations, the ability to meet compliance and governance requirements was a more compelling event followed by
 constrained/reduced IT budgets.

 There are other factors beyond cost savings that contribute to the adoption of cloud services. Organizations adopt cloud services to support their digital transformation ambitions. Other
 drivers of cloud services include access to new services, functionalities and the ability to scale up capacity to support exponential data growth. Larger enterprises with more expansive
 resources are increasingly adopting a cloud-first approach as on-premise or private hardware and software investments reach end of life.

 As organizations mature in their understanding and use of cloud services, we can expect them to either adopt a combination of "cloud-first," "cloud-also" or "cloud-only" approaches to their
 IT/business strategy.

 Figure 12: Which of the following "trigger events" have been most important in leading you to use cloud services?

                                                                                                                              Total             Small              Medium              Large
                                                                                                                                                (1-99             (100-499             (500+
                                                                                                                                              employees)         employees)          employees)
 IT budgets being constrained or reduced                                                                               44%                 52%                 46%                41%
 Keeping up with compliance across regions (e.g., GDPR)                                                                43%                 33%                 44%                44%
 Supporting digital transformation initiatives                                                                         40%                 48%                 42%                37%
 Need functionality or services only found in cloud offerings                                                          36%                 33%                 33%                38%
 Software applications coming to the end of their life                                                                 35%                 33%                 25%                40%
 Data has grown beyond the capacity of our existing systems                                                            35%                 48%                 29%                35%
 Reducing number of data centres                                                                                       34%                 14%                 38%                36%
 Failing to meet demands of business due to legacy systems                                                             33%                 14%                 35%                36%
 Hardware (e.g., servers) coming to the end of its life                                                                32%                 19%                 17%                40%
 Data breach                                                                                                           30%                 19%                 23%                34%
 Eliminating all data centres                                                                                          24%                 14%                 25%                25%
 Source: IDC CloudPath 2020, Canada N=192

CDW.ca/cloud | 800.972.3922                                                                                                                                                                           19
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FINDING 2: Organizations that are progressing along their cloud
journeys found they realized the greatest benefits from
improved IT security, improved business agility, scalability and
simplified and standardized IT infrastructure and applications.
At least one-third of Canadian organizations reported that improved IT security,
improved business agility and simplified and standardized IT infrastructure and
applications were the greatest benefits of cloud. These features surpassed lower IT
costs, improved staff productivity and greater speed to market (Figure 13).

  ƒ   38% of organizations said they benefited from improved IT security. Cloud gives users
      access to security functionalities and services in a timely and cost-effective manner.
  ƒ   34% of them benefited from improved business agility. Organizations can
      introduce services and functionalities faster.
  ƒ   33% benefited from simplified and standardized IT infrastructure and applications
      (which likely supported improved business agility).
Figure 13: Overall Rank - Where have you seen the greatest benefits in your cloud journey?

                                       Total     Small            Medium           Large
                                                 (1-99           (100-499          (500+
                                               employees)       employees)       employees)
 Improved IT security                  38%     48%             42%               35%
 Improved business agility             34%     43%             35%               33%
 Simplified and standardized IT        33%     48%             23%               35%
 infrastructure and applications
 platforms
 Gave business units more direct       30%     29%             29%               31%
 control over sourcing their own IT                                                              Organizations that are progressing
 solutions
 Helped drive innovation and/          29%     19%             33%               28%             along their cloud journeys found they
 or digital transformation in the
 business
                                                                                                 realized the greatest benefits from
 Reduced the total size of IT budget   28%     24%             27%               29%             improved IT security, improved business
 Improved time to market and/or ex- 28%        29%             23%               30%
 panded into new market segments                                                                 agility, scalability and simplified and
 Improve IT staff productivity and/
 or reduce size of staff
                                       28%     10%             31%               29%
                                                                                                 standardized IT infrastructure and
 Improved customer experience          26%     14%             29%               27%             applications.
 (CX)
 Access to the newest functionality    26%     38%             27%               23%
 faster
CDW.ca/cloud | 800.972.3922                           Source: IDC CloudPath 2020, Canada N=192                                                    20
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                                             Although we found that the biggest trigger for cloud adoption was
                                             driven by budget challenges, once organizations start to deploy cloud,
                                             the greatest benefits turn out to be improved security, business
                                             agility, simplified and standardized infrastructure, sourcing control and
                                             enhanced innovation and digital transformation. While considerations
                                             may include cost optimization, other factors should be included in the
                                             cloud business strategy for deployment.

                                             FINDING 3: One in three medium-sized firms found cloud
                                             helped drive digital transformation in their organizations,
                                             even more so than their smaller and larger peers.

                                             When it came to cloud adoption, medium-sized organizations indicated
                                             having lower cloud adoption as compared to smaller and larger organizations.
                                             Furthermore, only 25 percent of medium-sized firms see the cloud as the
                                             platform for digital innovation, meaning that medium-sized firms are more
                                             likely falling behind in cloud and digital transformation. Using cloud services for
                                             digital transformation enables medium-sized organization to gain a competitive
                                             advantage. However, the finding that 33 percent of medium-sized firms found
                                             their cloud journey helped drive digital transformation is a strong validation why
                                             medium-sized firms should expand their use of cloud services.

                                             FINDING 4: Cloud services enable Canadian organizations to
                                             achieve their innovation goals.

                                             Both digitally determined and digitally distraught organizations are increasingly
                                             going to lean toward public cloud services as the foundation to achieve their
                                             innovation goals.

                                             It gives them the ability to access capabilities in advanced technologies and
                                             create use cases that rely on advanced analytics, AI/ML and internet of things
Both digitally determined and digitally      (IoT). The use cases associated with these technologies require scalable and
                                             reliable infrastructure that allows for real-time insights or response. Leveraging
distraught organizations are increasingly    these technologies via public cloud services also ensures adherence to security
                                             and governance requirements. For Canadian organizations, access to innovative
going to lean toward public cloud services   technologies is critical factor when it comes to choosing cloud services providers.
                                             An IDC study found that access to advanced/predictive analytics, followed by
as the foundation to achieve their           IoT and AI/ML were the top three most important technologies for Canadian
                                             organizations (Figure 14).
innovation goals.
CDW.ca/cloud | 800.972.3922                                                                                                          21
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Figure 14: In choosing a cloud service provider, how important were each of the
following innovative technologies to your selection? (1 = Very Unimportant and
7 = Very Important)

                                                                                      Average
 Advanced/predictive analytics                                                        5.82
 Internet of Things (IoT)                                                             5.79
 Machine learning/artificial intelligence                                             5.75
 Converged and hyperconverged infrastructure                                          5.66
 Edge computing                                                                       5.65
 Blockchain                                                                           5.64
 Robotics                                                                             5.53
 Voice and conversational AI                                                          5.49
 Robotic process automation (RPA)                                                     5.46
 Augmented & virtual reality                                                          5.35
 3D Printing                                                                          5.25
 Unweighted Valid N                                                                   192

Source: IDC CloudPath 2020, Canada N=192 Scale: 1=Very unimportant 7=Very important

The natural tendency for the data to pull
applications and processing is known
as “data gravity.” Conceptually, data
behaves like the physical law of gravity,
with the object of greater mass pulling
objects of lower mass to it. Like media
companies that use content delivery
networking and caching to keep content
like videos and games close to users,
organizations may benefit by moving
processing closer to their data.
CDW.ca/cloud | 800.972.3922                                                                                          22
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                              Section 4: Workloads in the Cloud
                              FINDING 1: Canadian organizations are shifting from running
                              workloads in internal data centres to third party cloud data
                              centres.

                              When it comes to their enterprise workloads, Canadian organizations are
                              increasingly relying on third party cloud data centres instead of their internal IT
                              environments. This is reflected in IT budgets; a greater proportion of the budget
                              is being allocated for cloud services (Figure 15). In 2020, 36 percent of IT budgets
                              were allocated for organizations' existing traditional IT environment and 14
                              percent were allocated to in-house private clouds. Both delivery models are
                              run by internal IT teams. The remaining 50 percent of IT budgets were spent on
                              external data centres such as co-location data centres, hosted private clouds
                              and public clouds. By 2022, Canadian organizations expect to allocate 44 percent
                              of IT budgets to internal data centres and 56 percent of budgets to run workloads
                              in external data centres.

                              Public cloud services are expected see the biggest increase in budget allocation –
                              rising from 20 percent in 2020 to 29 percent in 2022.

                              Figure 15: Please estimate the percentage of your organization’s IT budget that
                              is allocated across the following types of IT and cloud models in 2020? How
                              about by 2022? (Mean Score)

                                                                                           2020                   2022
                               Traditional in-house IT                               36%                    30%
                               In-house private cloud                                14%                    13%
                               Traditional - hosted/outsourced                       17%                    12%
                               Hosted private cloud                                  13%                    15%
                               Public cloud                                          20%                    29%
                              Source: IDC Canada BITAP (Business and IT Advisory Panel Survey) n2 2020 Survey, May 2020 N=291

                              Canadian organizations realize there is no “one-size-fits-all” platform in the market.
                              It is important to assign workloads and applications to the right platform for optimal
                              consumption. Almost all organizations will operate a private cloud and access public
                              cloud resources.

CDW.ca/cloud | 800.972.3922                                                                                                     23
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FINDING 2: Enterprise applications are being run on-premise and in cloud environments resulting in 56 percent of organizations deploying a
hybrid IT model.

It is a common belief that enterprise applications are either run entirely on-premise or in public clouds. However, these workloads are increasingly deployed across hybrid IT environments.
When asked how they deployed their commonly used enterprise applications, 56 percent of Canadian organizations highlighted that they run their enterprise applications within hybrid IT
environments (Figure 16). That means these applications use multiple deployment models and organizations need to ensure a high degree of integration, security and governance across
these environments.

While 30 percent of workloads are still being deployed on-premises, organizations are likely to migrate them into a cloud environment when either the software contract comes to term
or as they gain experience with cloud and look to replace the on-premise solution. Based on the type of data being processed, performance, cost, security and governance requirements,
organizations will choose whether these workloads will be deployed on hybrid, private or public cloud environments.

There are some minor differences looking at individual workloads, with several workloads more likely to be in the public cloud only. Office productivity, human capital management (HCM) and
customer relationship management (CRM) applications are the most likely to be run in the public cloud only. These SaaS solutions enable quick onboarding of new or additional users, easy
deployment of upgrades and enhancements, and the shifted from CAPEX to OPEX, better aligning costs with activity.

Figure 16: What are your cloud deployment plans for each application?
                                                        Average    Financial     CRM          HCM       Procurement          EAM         SCM         Analytics        Office         Email
                                                                                                                                                                      Apps
 Only on-premise                                       30%         30%         31%        28%         33%                  32%         26%        33%               27%            29%
 Only private cloud                                    7%          6%          6%         6%          6%                   5%          6%         4%                10%            13%
 Only public cloud                                     7%          5%          9%         10%         6%                   8%          6%         5%                11%            6%
 Hybrid IT                                             56%         58%         54%        56%         55%                  55%         62%        58%               51%            52%
 All environments                                      100%        100%        100%       100%        100%                 100%        100%       100%              100%           100%
Source: IDC CloudPath 2020, Canada N=192
As more and more enterprise application workloads are being replatformed to container-based services that leverage a microservices architecture, the ability to migrate workloads and
applications between private and public clouds increases.

FINDING 3: Nearly half of Canadian organizations repatriate workloads from the cloud to run in different computing environments.
Nearly 60 percent of Canadian organizations run their enterprise application workloads in hybrid IT environments (Figure 17). These hybrid IT environments are a combination of on-premise,
private cloud and public cloud deployments, giving organizations the ability to choose the right environment for each workload.

Forty-two percent of organizations repatriated their workloads from public cloud to dedicated infrastructure. This is largely due to a lack of understanding with respect to security,
governance, performance and cost. In some cases, IT departments responded to pressure from the board or senior business decision makers to move to the cloud quickly. In other cases, it
might have been a rush to adapt or adhere to a cloud-first strategy.

  ƒ    20% of organizations want to repatriate workloads from public cloud to on-premise data centres

  ƒ    22% of organizations want to repatriate workloads from public cloud to private cloud

  ƒ    29% of organizations want to move workloads from private cloud to public cloud

CDW.ca/cloud | 800.972.3922                                                                                                                                                                         24
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Figure 17: For each of the following applications in the cloud, what changes to deployment environment have been made?

                                           Average   Financial       CRM              HCM        Procurement           EAM              SCM        Analytics        Office         Email
 `                                                                                                                                                                  Apps
 Moved from cloud to                       20%       18%         18%            26%             21%                20%            21%             21%            13%            18%
 on-premises
 Moved from private to public              29%       33%         34%            32%             38%                29%            34%             30%            14%            16%
 Moved from public to private              22%       14%         17%            18%             21%                18%            14%             17%            34%            41%
Source: IDC CloudPath 2020, Canada N=192

Organizations are increasingly turning to cloud operating models so they can position their workloads across multiple platforms and get the most value and ROI from their investments. Very
few organizations are moving their workloads from the cloud straight back to a centralized on-premises data centre. In most cases, repatriation is considered because the organization has
not optimized its cloud services, or the workload should not have been moved in the first place.

FINDING 4: Canadian organizations balance various factors when deciding to migrate or repatriate applications.
In the past, organizations had the choice of deploying workloads on-premise or to hosted (service provider data centre) environments. Today, given the various cloud deployment models that
are available, organizations need to consider various technical and business factors.

Security is an important consideration when deciding which applications to migrate to the cloud. This was the top factor for 67 percent of Canadian organizations for both IT and LOB decision
makers, regardless of where organizations were on the digital transformation maturity scale (Figure 18).

Impact on current business operations was another top consideration for 64 percent of the organizations, followed by compliance, business value of the workloads and ease of migration.

While the top five factors are similar for IT and LOB decision makers, IT decision makers also consider access to cloud capabilities around analytics and AI/ML. LOB decision makers evaluate if
they have the right level of technical expertise.

CDW.ca/cloud | 800.972.3922                                                                                                                                                                        25
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Figure 18: How important were the following factors when determining which applications to migrate to the cloud and which to keep on premise?

                                                                                                                         IT vs LOB                         Approach to Digital Transformation

 Important or Very Important                                                             Total                   IT                    LOB            Digitally Distraught         Digitally
                                                                                                                                                                                  Determined
 Security                                                                          67%                  65%                   71%                    66%                     70%
 Impact on current business operations                                             64%                  65%                   62%                    64%                     65%
 Compliance                                                                        60%                  60%                   61%                    62%                     53%
 Workload business value                                                           59%                  61%                   57%                    56%                     70%
 Ease to migrate                                                                   58%                  57%                   61%                    57%                     63%
 Technical expertise                                                               57%                  55%                   59%                    56%                     58%
 Ongoing cost of operation (TCO)                                                   56%                  61%                   48%                    57%                     53%
 Workload usage pattern                                                            55%                  54%                   55%                    52%                     63%
 Cost of migration                                                                 54%                  54%                   55%                    54%                     56%
 Latency                                                                           54%                  55%                   52%                    56%                     49%
 Ability to use cloud capabilities like analytics or AI/ML                         54%                  58%                   46%                    49%                     70%
 Support of associated departments that utilize application                        51%                  54%                   46%                    50%                     53%
 Simplicity of application or application interdependencies                        51%                  53%                   48%                    49%                     58%
 Unweighted Valid N                                                                192                  123                   69                     149                     43
Source: IDC CloudPath 2020, Canada N=192

FINDING 5: Digitally determined organizations consider security, workload business value and the ability to use cloud capabilities to support
analytics and AI/ML as important factors in their workload placement decisions.
The top factors determining where to run application workloads dramatically change based on the level of digital maturity of organizations. Seventy percent of digitally determined
organizations consider security, workload business value and ability to use cloud capabilities to support analytics or AI/ML. These organizations are focused on business value and risk
mitigation rather than cost. Increasingly, organizations need to consider how and where data should be processed.

The natural tendency for the data to pull applications and processing is known as “data gravity.” Conceptually, data behaves like the physical law of gravity, with the object of greater mass
pulling objects of lower mass to it. Like media companies that use content delivery networking and caching to keep content like videos and games close to users, organizations may benefit
by moving processing closer to their data. Organizations should evaluate the benefits cloud providers deliver, including data processing services such as AI/ML, to determine if there is value
in overcoming data gravity. Alternatively, organizations could use a co-location provider that allows for both local "on-premises" data processes combined with rapid access to public cloud
providers while allowing access to the right tools in a mixed hybrid cloud environment.

FINDING 6: As of 2020, one in three Canadian organizations stated that they had an edge computing strategy.
While we have highlighted the need for organizations to effectively address data gravity, this notion of moving the processing closer to where the data is generated introduces the concept of
edge computing. According to IDC, edge computing is a distributed infrastructure deployment model that brings compute capabilities, storage capacity, networking and software and services
capabilities out of the data centre and closer to the places where data is created, and insight is required.

CDW.ca/cloud | 800.972.3922                                                                                                                                                                         26
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                              Digital transformation drives the exploration of use cases, many of which can
                              be enabled by edge computing. Edge computing enables industry specific use
                              cases such as gaming, content delivery, smart grid management, in-patient
                              monitoring and traffic management that benefit from real time data processing
                              and improved latency. Cloud services compliment edge strategies by consolidating
                              the information captured by edge devices, created by edge computing and offering
                              advanced analytics or AI/ML capabilities to enhance the information’s value to
                              the organization. As organizations mature in their use of edge computing, they will
                              also leverage cloud services for the management and orchestration of their edge
                              devices.

                              Most Canadian organizations do not have an edge computing strategy (Figure
                              19). Only, one in three medium-sized and larger businesses stated they had an
                              edge computing strategy. Interestingly, 40 percent of small businesses stated
                              they have an edge computing strategy, a probable outcome of them using a
                              broader definition of edge computing and a need for greater awareness around
                              the true definition of edge computing.

                              Figure 19: Does your organization have an 'edge' computing strategy?
                                                                  Total         Small              Medium             Large
                                                                                (1-99             (100-499            (500+
                                                                              employees)         employees)         employees)
                               Unweighted Sample Size 504                    103                 203                198
                               Yes                             33%           40%                 29%                32%
                               No                              60%           50%                 66%                60%
                               Don’t Know                      8%            11%                 5%                 8%
                              Source: IDC Canada ITAP (IT Advisory Panel Survey) n3 2020 Survey, April 2020 N=504

                              The majority of senior IT executives (57 percent) have an edge computing strategy
                              (Figure 20), however there appears to be declining levels of awareness of this
                              strategy within IT, based on seniority. This could reflect that organizations are still
                              exploring the role of edge computing within their technology roadmaps and have
                              yet to communicate the strategy to the wider IT team. Overall, there is a need for
                              greater awareness around edge computing and its use cases.

                              Figure 20: Does your organization have an 'edge' computing strategy? By IT persona

                                                                Total         IT Exec          IT Dir        IT Mgr       IT Pros
                               Unweighted Sample Size 504                  168             115             162            46
                               Yes                             33%         57%             27%             20%            13%
                               No                              60%         42%             67%             72%            74%
                               Don’t Know                      8%          1%              6%              8%             13%

                              Source: IDC Canada ITAP (IT Advisory Panel Survey) n3 2020 Survey, April 2020 N=504

CDW.ca/cloud | 800.972.3922                                                                                                         27
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FINDING 7: Data gravity is pushing computing to the edge for those
customers that have an edge strategy.

As previously discussed, data gravity results in applications and processing power being
pulled to where the data resides. This clearly affects organizations' edge computing
strategies. A recent study of IT decision makers on aspects or features of edge computing
that would affect their organization's strategy in the next 12 months found that (Figure 21):

  ƒ    53% of firms that have edge computing strategies stated that their strategies
       are affected by data processing at the edge. They need to process data at the
       edge because the volumes are too high to pull back to a centralized server,
       or the applications require real-time processes. IoT related applications and
       autonomous vehicles are examples of workloads requiring data processing at
       the edge.
  ƒ    42% of firms that have edge computing strategies are affected by content
       delivery at the edge. As more devices use a specific cloud-based workload and
       consume more and more data from the cloud, many companies are turning to
       content delivery networks to decentralize the data, avoiding the data transfer
       to the centralized server and back. Content delivery at the edge is important
       for industries like media and entertainment for workloads like streaming media,
       online gaming and video-heavy social media that involve huge data volumes that
       become too "heavy" to move.

  ƒ    26% of firms that have edge computing strategies are affected by richer media
       experience for the end user. Digital transformation is creating a demand for
       greatly personalized user experiences. To accomplish this, digital leaders are using
       customer experience software, advanced analytics and AI/ML to analyze large
       volumes of consumer behaviour data in the context of a specific user's current
       experience.

Figure 21: Which of the following aspects and features of edge computing will affect
your organization's strategy in the next 12 months?

                                              Total              Yes            No    Don't Know
 Unweighted Sample Size                    504             183             285        36           Data gravity is pushing
 Data processing at the edge
 Content delivery at the edge
                                           29%
                                           24%
                                                           53%
                                                           42%
                                                                           20%
                                                                           17%
                                                                                      2%
                                                                                      8%
                                                                                                   computing to the edge for
 Richer media experience for the
 end-user
                                           18%             26%             15%        5%
                                                                                                   those customers that have
Source: IDC Canada ITAP (IT Advisory Panel Survey) n3 2020 Survey, April 2020 N=504
                                                                                                   an edge strategy.

CDW.ca/cloud | 800.972.3922                                                                                                              28
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