A Review of The 2010 Ryder Cup Green Drive
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A Review of
The Ryder Cup
engages, inspires and
entertains millions,
The 2010 Ryder Cup presenting an
unparalleled
Green Drive opportunity to
showcase leadership
in sustainability.
This review
summarizes The 2010
Ryder Cup Green
Drive, key lessons
learned and
outcomes achieved.
Contents
Foreword ....................................................................... 3
Introduction ................................................................... 5
Aims & Objectives .......................................................... 6
The 2010 Green Drive .................................................... 7
Venue ........................................................................ 8
Staging ...................................................................... 10
Communications ....................................................... 14
Legacy ...................................................................... 16
Meeting Our Targets ...................................................... 19
Lessons Learned ........................................................... 21
Conclusion .................................................................... 24
THE GOLF ENVIRONMENT ORGANIZATION is an
international non-profit dedicated to helping the global
golf industry establish leadership in environmental
enhancement and corporate responsibility. Find out
more at www.golfenvironment.org
Foreword
THE EMPHASIS have helped us navigate and deliver LIKE MANY of
on environmental against a complex range of issues. In our international
sustainability addition we thank the many partners partners in golf, The
has been part of who contributed - not only to the PGA of America
a continuum of tremendous success of The 2010 Ryder recognises both
effort by Ryder Cup, but to a significant reduction in the responsibilities
Cup Europe since we held the event at its environmental footprint - enabling and opportunities that are inherent in
Valderrama in 1997. The Ryder Cup to take a position of environmental stewardship.
environmental leadership in sport.
The 2010 event brought us to Wales, The 2010 Ryder Cup Green Drive
where the Welsh Assembly Government While we continue to deliver aspects demonstrated how those running large
had established a number of world of social, economic and environmental sporting events can deliver against
leading sustainable development legacy in Wales, we also look forward to priority issues - such as the efficient use
policies. We wanted to proactively working with new partners for an even of fuel and energy, and waste reduction -
meet, and where possible exceed those more sustainable event at Gleneagles in a very practical and productive way.
government and public expectations. in Scotland in 2014, and to working
To Ryder Cup Europe’s credit, these
with the host nation for 2018, who will
This led us to expand the scope and goals were integrated seamlessly into
themselves have presented against
depth of our efforts, seeking to integrate the considerable logistical challenges of
environmental criteria during their
sustainability criteria into all aspects of event delivery.
candidacy and selection.
event staging.
Richard Hills
We acknowledge the work of the
Director, Ryder Cup Europe
Golf Environment Organization, who
GEO | Golf Environment Organization | 3
The outcome was a wonderful sporting
occasion that generated a diverse range
of tangible environmental gains, which
benefit all those associated with the
Ryder Cup brand.
Our congratulations to all the parties that
contributed to this important initiative,
and our gratitude to Ryder Cup Europe
for the way experiences have been
shared.
We look forward to embracing the
challenges and rewards that lie ahead as
we too seek to reduce the environmental
footprint, and simultaneously raise the
environmental advocacy potential, of the
US based Ryder Cup matches.
Joe Steranka
Chief Executive, PGA of America
4 | The 2010 Ryder Cup Green Drive
Introduction
COMMENCING IN EARLY 2008 A key focus was to proactively deliver The 2010 Ryder Cup
Ryder Cup Europe (RCE) and the the event in line with “One Wales - Green Drive was a
Golf Environment Organization (GEO) One Planet”, the Welsh Assembly
collaborative effort, led by
partnered to integrate resource efficiency, Government’s world leading sustainable
environmental protection and advocacy development scheme. This government Ryder Cup Europe and
into the planning and delivery of policy context was the foundation for GEO, drawing support
The 2010 Ryder Cup. the initiative, and enabled all parties from local to international
to commit to the delivery of a world
stakeholders
class sporting event with the smallest
possible environmental footprint and the
Green Drive Working Group highest possible communication and
advocacy value.
Ryder Cup Europe
Golf Environment Organization This report provides an overview of
Ryder Cup Wales the purpose, scope, activities and
Celtic Manor Resort achievements of the Green Drive, and
Welsh Assembly Government should be read in conjunction with “The
Newport City Council 2010 Ryder Cup Carbon Footprint
Wales Event Recycling Project Report”, as prepared by Greenstone
Greenstone Carbon Management Carbon Management and published in
VisitWales March 2011.
GEO | Golf Environment Organization | 5
Aims & Objectives
A world class event with Showcase sustainability Encourage a legacy of Advance the global
the lightest possible to event patrons & the environmental action sport & environment
footprint local community in golf movement
Reduce the carbon footprint of Increase spectator awareness Raise sustainabiility standards Learn from the successes
the event by 15-25% and involvement in solutions in golf event staging and challenges of other major
sporting events
Zero waste target and reduce Incentivise use of shared, Promote sustainability to local
deliveries to the site public transport and international industry Share Green Drive outcomes
audiences with the international sport
Ecological protection and Raise awareness of
environment community
enhancement of Usk Valley sustainability actions among Development of sustainable
local people golf event staging toolkit
Transition to cleaner and
renewable energy supplies
6 | The 2010 Ryder Cup Green Drive
TOP LEVEL BUY-IN from the host
venue, host government and event
administrators provided the mandate
The 2010 Green Drive for RC2010 partners to innovate
around a greener event.
GEO coordinated the Green Drive
Steering Group, to ensure the
PLANNING supported by good
Ongoing sustainability actions at scope of the sustainability plan was
communications is critical to achieving a Venue The Celtic Manor Resort comprehensive, whilst remaining
greener event. The effective engagement
Short term event overlay, practical and relevant to stakeholders.
of a wide range of partners and
Staging infrastructure, materials,
contributors requires tight core planning, products and services PICTURED L TO R: Sir Terry Mathews,
and the establishment of clear scope and Celtic Manor Resort; The Rt. Hon.
Harnessing media and spectator
targets. To enable diverse stakeholders Rhodri Morgan, former First Minister
Comms interest to raise sustainability
to recognise the primary focus of their awareness of Wales; George O’Grady, CEO,
contributions, the Green Drive was European Tour; Richard Hills, Director,
structured around four core components Initiating local, national and Ryder Cup Europe; Sandy Jones,
Legacy international sustainability action
of the event: Chief Executive, PGA of GB&I
GEO | Golf Environment Organization | 7
Venue
THE FOUNDATION for a sustainable
tournament is the event venue. The
Green Drive supported Celtic Manor
Resort in their progress to level 4 of the
Green Dragon Environmental Awards;
inspired the resort’s enrolment in GEO’s
OnCourse™ programme; and led to
an overall expansion in the breadth
and depth of the site’s environmental
management programme.
Level 4 Recognition in the Green
Dragon Awards, the Welsh
Environmental Management System
New maintenance facility constructed,
complete with state of art pollution
prevention and closed loop water
recycling unit
Grid power supply transitioned to
renewable tariff; electricity entirely
generated by wind, wave and solar
8 | The 2010 Ryder Cup Green Drive
Participation in GEO OnCourse™
6000
environmental certification programme low energy and LED light fitments installed across Celtic
Manor Resort in three years leading to The 2010 Ryder Cup
Extensive ecological, landscape
and cultural heritage surveys were
undertaken while the site was being All irrigation water is derived from Detailed woodland management
prepared for the event. Archeological recycled surface runoff and attenuation plan developed for the CMR Estate,
surveys in particular brought in flood plain ponds and wetlands underpinned by policies on native
considerable ‘new knowledge’ on The species, structural diversity and
Romans in Great Britain 13% reduction in TwentyTen Clubhouse
ecological richness
energy use one year after installation of
An extensive dormouse relocation voltage optimizer Ongoing consultation for protection
and monitoring programme has been and enhancement of River Usk corridor,
implemented with practical measures have adopted
to reduce disturbance and minimize
20
hectares of rough grassland and scrub habitat established across the all pollution risk from golf course
floodplain of the Usk Valley, in conjunction with TwentyTen Course maintenance activities
remodelling
CMR attained sector leading rates of
recycling for glass, aluminium, plastic,
150 tonnes of food waste composted CMR carry out regular water quality paper and cardboard, food waste,
between March ‘09 and October ‘10 analysis, which enables monitoring of green waste and other materials
the health of the aquatic environment
GEO | Golf Environment Organization | 9
Staging
IN A CONCERTED EFFORT to reduce bringing resource efficiencies and cleaner
the environmental footprint of the event, fuels to the fore.
Ryder Cup Europe brought sustainability
The tented village was powered by
into the heart of product and service
generators that used recycled vegetable oil,
procurement. All contractors were asked
all paper was Forest Stewardship Council
about their own sustainability policies
certified and a number of merchandise and
and track records, and an emphasis was
official publications and packages utilized
placed on sourcing locally, ethically and
recycled and recyclable cardboard.
on the basis of life cycle analysis.
All of these efforts have been quantified
Local, organic and Fairtrade food
by Greenstone Carbon Management,
and produce was incorporated into
who’s official carbon footprint report was
the Taste of Wales menu, and a 87%
also published in March 2011.
recycling rate was achieved through
well planned front and back of house Fuel supply for entire site
supplemented with 20% recycled
waste separation and sorting.
Environmental targets were vegetable oil - powering the generators
embraced by contractors, As the tented village was constructed, in the main tented village
and contractors and suppliers started to
suppliers and licensee Fish and shellfish products were
bring products and services from across sourced from the region, including
holders - broadening delivery
Wales, the UK and beyond, innovative hand dived scallops, line caught sea
and finding innovative ways to measures were implemented across bass and locally farmed mussels
lighten the staging footprint energy, transport, catering and waste,
10 | The 2010 Ryder Cup Green DriveBread and other bakery products came
87%
of wood, metal, glass, paper, cardboard, plastic, cabling, from Jones’ Organic Bakery in Bridgend
fabrics, food waste, packaging and other staging materials
re-used or recycled In line with Wales’ status as a FairTrade
Nation, the caterers ensured all available
Fairtrade products were integrated into
All on site power generators were All lamb sourced from the Cambrian the supply lines - circa 12 product types
specially calibrated, using new Mountains Initiative - a cooperative of
All contractors obliged to record
technology distributors to ensure farmers dedicated to conservation of
and provide data for the Carbon
consistent and most efficient provision the local environment, the highest levels
Footprint Report
of voltage of animal husbandry and eco-tourism
BMW ‘Efficient Dynamics’ courtesy cars
estimated reduction in traditional plastic pint glasses, circa
33%
were best in class for emissions and
60,000 units. The Ryder Cup souvenir Eco-Cup was a recycled
fuel efficiency and recyclable plastic pint glass purchased via a deposit scheme.
Event patrons were encouraged to re-use on site and take home
Rationalised and shared catering
logistics, utlizing a central storage hub
All honey was sourced locally from a Siting of tented village, grandstands,
at Castle Howard, reduced catering
family run, organic honey producer, catering points and general infrastructure
related deliveries to site by 66%
with revenues being invested back into was carefully planned to avoid most
research into the decline of the honey bee sensitive areas of the site
Dairy products were provided by
Rachel’s Organics, through their Welsh
Manufacturing and Distribution Centre
GEO | Golf Environment Organization | 11Siting of tented village, grandstands, The caterers used starch based
catering points and general biodegradable packaging, crockery and
infrastructure was carefully planned to cutlery across all public catering areas,
avoid most sensitive areas of the site and adopted a ‘no polystyrene’ policy
100% Forest Stewardship Council (FSC) Certified paper
products
Provision of additional ‘Ryder Cup
Trains’ from London to Newport
Carbon offset mechanism established
and promoted to all parties including
ticket holders, contractors and
suppliers
PGA of America and Ryder Cup
Europe offset the flights of teams and
entourage using Gold Standard carbon
offset mechanism
12 | The 2010 Ryder Cup Green DriveThe tented village was powered by generators that
used recycled vegetable oil, a first for a golf event of
Ryder Cup scale and profile.
GEO | Golf Environment Organization | 13Communications
THE 2010 RYDER CUP sought to raise A number of environmental vignettes were
widespread awareness about also produced, that were played during the
sustainability issues as they relate to golf week of the event across the Tournament
and sporting events, and actively engage Television - into all hospitality units and
spectators in reducing the footprint of across the tented village big screen.
the event. Environment section on rydercup.com
A number of traditional and innovative Prominent ‘recycling point’ signage was
communications measures were positioned throughout the tented village
adopted, that ranged from the and car parks
incorporation of environmental
Official Radio packaging and ticket
messaging into the events core
wallets produced from recycled
branding, through official programme
materials; carried recycling messages
and spectator guides, to ticket holder
The official programme and spectator
enewsletters and via on site signage.
guide both carried in depth features on
the Green Drive
5 Green Drive vignettes produced - broadcast on Ryder Cup Tournament TV,
international feed, official and partner websites, and European Tour Weekly
14 | The 2010 Ryder Cup Green DriveVisitWales integrated environmental
messaging into the core look and feel
of the event, particularly prominent on
the advertising within the park and ride
bus fleet
Articles and news in various Welsh
The Environment Minister of the Welsh Regular press releases announcing media outlets, including TV, newspapers
Assembly Government attended the landmarks and milestones and websites
official ‘Green Drive Reception’, which
facilitated information sharing and
momentum building amongst partners
On site, Fairtrade, recycling and FSC
logos were prominent on products and
packaging
Spectator Carbon Offset mechanism
promoted to all ticket holders with car
sharing and public transport options
Feature article in National Geographic
and Green Drive coverage in domestic
and international media
GEO | Golf Environment Organization | 15Legacy
AS A PIONEERING environmental
programme for a golf event, The Green
Drive produced a great deal of new
knowledge and insight. All parties
wanted to ensure that lessons learned,
and the momentum and inspiration
produced by a greener Ryder Cup
would act as a catalyst for environmental
stewardship and corporate responsibility
in world golf. Equally, partners wanted to
find ways in which practical outcomes
arising from the initiative would
support more sustainable lifestyles and
livelihoods in society and business in
Wales.
Ensuring the multiplier effect of
Ryder Cup achievements across
Wales and internationally
16 | The 2010 Ryder Cup Green DriveOf particular importance in this regard was
65%
the desire to demonstrate how good of Welsh golf clubs attended Welsh Golf Union seminars to
learn about the Green Drive, and how to take practical steps
government policy (One Wales - One
towards managing their own businesses more sustainably
Planet Sustainable Development
Scheme) could be integrated into a wide
variety of event logistics, business front of the people of Wales and in front of partners, by GEO, Ryder Cup Europe,
investment and public relations activities. golf sector stakeholders. The PGA European Tour and The PGA
The multi-faceted nature of this sporting The Green Drive Report and Carbon of America
event provided a vehicle to showcase a Footprint will be promoted across Interfacing regularly with local to
number of diverse issues and actions - in international golfing and sporting event international partners, including
meetings and presentations at UNEP
Sport and Environment Forum; the
Legacy Aims for The 2010 Ryder Cup SportAccord Convention; London and
Vancouver Olympic Games Organising
The active engagement of partners An official carbon footprint, providing Committees; the IOC technical institute
- in delivering the initiative and a methodology for reducing and - AISTS; the Hay Festival of Literature
promoting activities and achievements reporting on sustainability initiatives and the Arts; through the WAG
The production of new international at other golf events Sustainable Development Division;
Guidelines for Sustainable Golf Events A demonstration of how global GEO have already compiled a practical
The integration of new sustainability sporting events can contribute directly
toolkit for greening golf events, which
criteria into the selection process for to the delivery of government
includes the strategic event planning
the 2018 Ryder Cup sustainability policies and objectives
guidance, procurement policies, best
GEO | Golf Environment Organization | 17practice checklists, data sheets and
communications plans that were
Welsh Legacy Delivery
produced for Ryder Cup 2010. The
aim is that these will be designed,
published and promoted by GEO and
partners from mid 2011.
During early 2010, GEO produced a
suite of sustainability selection criteria
for candidature and selection of future
Legacy Outcomes Shared Internationally With
Ryder Cup countries and venues. The
nations bidding for the 2018 Ryder
Cup have already reported back
against these criteria as part of their
candidate submissions.
18 | The 2010 Ryder Cup Green DriveMeeting Our Targets
THE STEERING GROUP set
challenging but realistic strategic Some waste streams could not be recycled or reused, e.g. carpets and
goals, which required the support cloth linings in the hospitality and catering pavilions. This is a recurring
Zero waste
and commitment of multiple issue for many sporting events and an alternative approach / material
event is required. Overall, we achieved a re-use and re-cycling rate of 87%,
partners, suppliers and contractors.
which covered set up, staging and take down.
Here’s how we performed...
Additional trains were provided from London to Newport, combined
with significant new investment in Newport Station. Spectators
Maximise the
arriving by train, and all large staff groups were shuttled in to the
use of shared, venue by coach. Efficient park and ride provision significantly reduced
public transport car idling times. There were some limiting factors on rail travel - the
most significant being the capacity of the main line into Newport.
We found that the suppliers of the bulkiest materials - tentage,
grandstands, furniture and fittings were already extremely efficient in
Air travel represents by far their delivery systems - with well planned logistical and operational
Reduce the
the largest component of procedures. The biggest scope for reduced delivery to site was in
number of
the customised logistics for food and catering supplies. The two
an international golf event’s deliveries to lead catering contractors worked together to establish a centralised
environmental impact, and site by 10-15% delivery point, from which all joint catering deliveries were made.
represents a clear focus This led to an estimated 33% reduction in catering related vehicle
area for the future. journeys.
GEO | Golf Environment Organization | 19The entire event, from staging to take down, was delivered
without incidence of pollution to water or soil on the site.
Indeed the organisers care and attention to site protection
Ensure no
was the catalyst for a number of new investments to reduce
deterioration of
pollution risk. These included the installation of a new ‘closed-
environmental loop’ washwater recycling unit at the golf course maintenance
quality facility; ‘do and don’t’ guidance for suppliers and contractors;
and the use of ‘cordons sanitaire’ along significant ecological
hot spots such as the River Usk.
Transition
Beyond the raft of energy efficiency measures undertaken,
to cleaner,
the most significant measures to transition energy supplies
renewable
were: the transition of Celtic Manor Resort’s energy supply to
energy supplies a green tariff, the use of recycled vegetable oil to power the
for powering main tented village area.
the event
20 | The 2010 Ryder Cup Green DriveIn an effort to engage spectators we combined a range of traditional and more innovative
Make spectators aware of
approaches. We used websites, e-newsletters, print media and on site signage, combined
sustainability issues and
with video and advertising vignettes that were played through the tournament TV network -
involve them in contributing into hospitality units and on big screens. Spectators were interviewed about green matters
to the solutions as part of official spectator and ticket holder surveys.
GEO | Golf Environment Organization | 21As a wrapper for all efforts to reduce the resource
consumption and non renewable energy use of the
event, the independently commissioned carbon footprint
has presented the following figures:
Business As Usual Estimate - 38, 596 tCO2e
Reduce the Actual Ryder Cup 2010 footprint - 27,411 tCO2e
overall carbon
footprint of This represents a 31% reduction of footprint as
the event by measured against the business as usual reference.
between 15-20%
Both sets of figures take into account the extra day’s
play that was required due to bad weather.
These figures also take into account spectator travel,
which accounted for 96.2% (BAU estimate) and 95.4%
(Actual) of total carbon emissions.
38,596 tCO2e Business As Usual
Estimate
Actual Ryder Cup
2010 footprint 27,411 tCO2e
22 | The 2010 Ryder Cup Green DriveLessons Learned
Leadership A clear vision, accompanied by a tight
framework for delivery, can empower
The desire to stage a more sustainable
many delivery partners. For the Green
event has to come from the top of the
Drive it was clear that many of those
decision making hierarchy - most
delivery partners were ready, willing and
importantly from the organisation that
able to play their part.
owns the event, but also ideally from the
executives of significant partners,
Collective Planning
including governments, sponsors and
contractors. Of course this leadership has Collective strategic planning is critical, but
to be met with commitment and buy-in it has to be efficient. A Sustainability
from project managers and those Steering Group is the starting point. A
coordinating delivery on the ground. group of the most relevant and influential
bodies, well coordinated and working to
The 2010 Green Drive highlighted that the
clearly established scope, aims and
stronger and more visible the leading
objectives will ensure the plan is
The Ryder Cup presents a sustainability commitment is, and the
comprehensive, credible and yet remains
earlier it comes, the more quickly the
huge exercise in logistics and practical, relevant and outcomes focussed.
expectation for partner contribution can
project management, across Partners need to allocate resources to
be established. In this way, strong
multiple and diverse people leadership helps to spread the load enable expert coordinators and
and organisations. across all stakeholders. experienced technicians to make plans,
GEO | Golf Environment Organization | 23consult and present to stakeholders - to Sustainability needs to be communicated Media Engagement
ensure that vital strategic to operational to all contractors and suppliers at the very
The more that event owners, such as RCE,
connections are made quickly and earliest opportunity - to give them time to
can empower others to deliver on the
effectively. frame their own contributions as part of the
technical aspects of sustainability, the more
tendering exercise. This enables a large
Lead in times are shorter than they feel. The they are released to play perhaps their
number of companies to adapt proposals
24 month lead in to an event of this size most significant role - partnership building
so that they contribute towards, rather than
passes very quickly. Frameworks of agreed and communications. With the global
against, a lighter footprint event.
aims, objectives, priorities and practical media bringing visibility to the event, a
deliverables need to be in place at least 24 focus on environmental communications is
Practicality
months out from the event, allowing incredibly valuable to society as a whole,
partners to define macro scale outcomes Any initiative to green a golf event has to and of course in driving the profile of the
well in advance, and leaving time to react to quickly find practical, relevant and realistic events partners. Sustainability
and realise the multitude of small scale, late ways to integrate sustainability into communications is technically complex and
stage opportunities, which are identified in complex decision making and to be done well needs creative flair
the last few months before the event. implementation. Too much strategic combined with good grasp of the subject
planning discussion can result in loss of matter. There is a fine, often invisible, line
The period immediately following the
interest and engagement with those that between inspiring environmental
award of contracts is incredibly dynamic
actually deliver the fabric of the event. communications and green-wash. Done
as the details of delivery are put together
and as new and often unforeseen well, and events like the Ryder cup can be
challenges and opportunities arise. highly prized for engaging a wide cross
section of audiences with important
messages presented with style.
24 | The 2010 Ryder Cup Green DriveSponsor Engagement Event Venues
Putting sustainability on the events The social and environmental performance
agenda, and presenting it well, is likely to of golf tournament venues is a hugely
receive strong support from existing and important foundation for the overlay of
potential sponsors - particularly the staging. Venues with good community
‘Corporate Responsibility’ minded relations, tangible examples of resource
international corporations that support efficiency and demonstrable benefits to
major golf events. Offering some landscapes, ecosystems and culture
sustainability based assets, rights and provide a strong platform to build event
benefits could be a significant value add sustainability around. Conversely, venues
to traditional sponsorship packages. carrying legal disputes and legitimate
negative profile on environmental, social
and cultural grounds can set a tone of
negativity and defensiveness around event
staging and communications
opportunities. Sustainable development of
new venues, and credibly certified
management of venue operation are
fundamental pillars for showcasing
sustainability around golf events.Conclusion
THE SPECTACLE of team competition
between some of the world’s most
talented golfers fronts an incredibly
complex effort of event planning and
logistics in a natural environment.
In this way global sporting events like
The Ryder Cup present a unique
opportunity to visibly connect world
class sport with environmental and
corporate responsibility.
The 2010 Ryder Cup Green Drive
demonstrated that a carefully planned,
scoped and implemented approach to
sustainability is not only achievable - it
can add real value to all those that
administer, host, sponsor, supply, attend
and even watch the event.
Jonathan Smith
Chief Executive
Golf Environment Organization
26 | The 2010 Ryder Cup Green DriveTHE 2010 RYDER CUP as set out in our One Wales, Jane Davison
showcased many aspects of One Planet strategy. We are Welsh Assembly Government
the Welsh landscape and proud that one of the legacies Minister for Environment,
culture in front of a global of the event will be heightened Sustainability and Housing
audience. We are delighted that awareness and action in
the event also contributed to sustainable sport and
our world leading policies on sustainable events around the
sustainable development, world in the future.
GEO | Golf Environment Organization | 27Golf Environment Organization | 25 Westgate, North Berwick, Scotland EH39 4AG | +44 1620 895 100
www.golfenvironment.org | info@golfenvironment.org | @golfenvironment
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