2016 BRAND PRESENTATION - A Small Winery Making a Big Impact, Year after Year - Domaine Serene
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2 0 1 6 B R A N D P R E S E N TAT I O N
A Small Winery Making a Big Impact, Year after Year.
MAY 31, 2016 C O N F I D E N T I A L 1
ABOUT DOMAINE SERENE
LEAP OF FAITH
• Founded by Grace & Ken Evenstad in 1989
• Began with a recently-logged 42-acre hilltop estate in the
Dundee Hills of Oregon
• Vision of building an international market for Oregon Pinot
Noir
• Undisputed pioneer and leader of the luxury wine market in
Oregon
FAMILY VALUES
• Named after the Evenstads’ daughter, Serene
• First vineyard planted named after their son, Mark Bradford
Evenstad
CONTINUOUS PURSUIT OF QUALITY
• Winemaking without compromise
• State-of-art, five-level, gravity flow winery built in 2001
• Site diversity: Six vineyard estates, 3 Willamette Valley AVAs,
over 250+ acres planted to Pinot Noir and Chardonnay
• Most awarded winery in Oregon history!
MAY 31, 2016 C O N F I D E N T I A L 2
B R A N D V I S I O N & S T R AT E G Y
A Fo u n d a t i o n o f Q u a l i t y
VISION
To be globally recognized as
iconic quality leaders of Pinot
Noir and Chardonnay across
multiple regions and styles
CORE COMPETENCIES CORE VALUES
Drive for Results, Innovation, Integrity, Quality, Perseverance,
Operational Excellence, Product Continuous Improvement, Hard
Quality, Agility, Business Savvy, Work, Commercial Courage
Industry Leadership
CORE STRATEGIES
Relentlessly focus on the continuous
pursuit of quality in everything we do.
Reinvest profits generated in order to
continue raising the bar for quality and
recognition.
MAY 31, 2016 C O N F I D E N T I A L 3
YEAR IN REVIEW
SOMM
SELECTION
2015 Wine Style Awards
Oregon Pinot Noir
Evenstad Reserve #1 2 4 + A c r e s o f New
(Two Wines in Top-10) Chardonnay Plantings
at
MAY 31, 2016 C O N F I D E N T I A L 4
WHERE WE ARE GOING
What’s Not Changing…
• Consistent luxury leadership
• The brand & estates will never be sold
• Commitment to quality & continuous
improvement above all
What’s Under Development…
• Chardonnay Expansion
• Dynamic multi-vintage Rosé
• Library Release program
• DSGC corks
What’s On the Horizon…
• Clubhouse of Domaine Serene
• Château de la Crée development
• New Sparkling Wine
Domaine Serene: A Small Winery Doing Big Things.
MAY 31, 2016 C O N F I D E N T I A L 5
T H E E S TAT E S O F D O M A I N E
SERENE
G R E AT W I N E S B E G I N W I T H G R E AT V I N E YA R D S
• Six distinct marquee estates, all dry-farmed
and LIVE certified
• Diversity of clones, rootstocks, microclimates,
slopes and elevations for complex, elegant
Pinot Noir & Chardonnay
• Environmentally responsible and sustainable
farming
• Extremely low yields for maximum terroir
expression
Winery Hill Estate
Jerusalem Hill Vineyard Evenstad Estate Two Barns Vineyard
MAY 31, 2016 C O N F I D E N T I A L 6
T H E E S TAT E S O F D O M A I N E
SERENE
G R E AT W I N E S B E G I N W I T H G R E AT V I N E YA R D S
MAY 31, 2016 C O N F I D E N T I A L 7
T H E E V E N S TA D E S TAT E
Crowning the southernmost peak of the Dundee Hills, the seven vineyards of
this estate have multiple exposures and produce some of our most prized wines.
PRIMARY YEAR TOTAL PLANTED
A.V.A. VARIETALS SOIL TYPES PLANTED ACRES ACRES ELEVATION
Pinot Noir,
Dundee Hills Jory 1993 142 66 520-825 FT
Chardonnay
MAY 31, 2016 C O N F I D E N T I A L 8
W I N E RY H I L L E S TAT E
Home to our winery atop the Red Hills of Dundee, our high elevation site
extends hang time of the fruit, building complexity in wines from this estate.
PRIMARY YEAR TOTAL PLANTED
A.V.A. VARIETALS SOIL TYPES PLANTED ACRES ACRES ELEVATION
Pinot Noir,
Dundee Hills Jory 2000 149 36 775-930 FT
Chardonnay
MAY 31, 2016 C O N F I D E N T I A L 9
J E RU S A L E M H I L L V I N E YA R D
Our lowest elevation site, and only vineyard in the Eola-Amity Hills, is
planted on Woodburn sedimentary soil and produces rich, spicy wines.
PRIMARY YEAR TOTAL PLANTED
A.V.A. VARIETALS SOIL TYPES PLANTED ACRES ACRES ELEVATION
Eola-Amity
Pinot Noir Woodburn 2000 90 59 200-300 FT
Hills
MAY 31, 2016 C O N F I D E N T I A L 10T WO BA R N S V I N E YA R D
Unique to the Dundee Hills AVA, this site occupies a geologic zone that
transitions from sedimentary Willakenzie soil to volcanic Jory soil.
PRIMARY YEAR TOTAL PLANTED
A.V.A. VARIETALS SOIL TYPES PLANTED ACRES ACRES ELEVATION
Willakenzie
Dundee Hills Pinot Noir 2000 215 38 300-400 FT
& Jory
MAY 31, 2016 C O N F I D E N T I A L 11A B B E Y OA K S V I N E YA R D
This vineyard is our only in the Yamhill-Carlton AVA, and is comprised of Willakenzie
series sedimentary soils. Relatively low elevation, a complex selection of clones, and
the south-facing slope ensure consistent ripeness and flavor concentration.
PRIMARY YEAR TOTAL PLANTED
A.V.A. VARIETALS SOIL TYPES PLANTED ACRES ACRES ELEVATION
Yamhill-
Pinot Noir Willakenzie 2012 40 28 220-320 FT
Carlton
MAY 31, 2016 C O N F I D E N T I A L 12T R I P L E C ROW N V I N E YA R D
Named for its location crowning the Dundee Hills, Triple Crown
is the third vineyard planted after the Evenstad and Winery Hill
estates and the site highest in elevation.
PRIMARY YEAR TOTAL PLANTED
A.V.A. VARIETALS SOIL TYPES PLANTED ACRES ACRES ELEVATION
Pinot Noir,
Dundee Hills Jory 2014 79 24 745-900 FT
Chardonnay
MAY 31, 2016 C O N F I D E N T I A L 13WINEMAKING
E XQUISITE O REGON E XPRESSIONS
• Silky style and smooth texture through
consistent, precise winemaking practices
• The art of blending is the hallmark of our
winemaking philosophy
• Each block handled separately for complete
terroir transparency, through barrel aging
• 100% French Oak barrel aging program,
keeps estate vineyards separate until very last
assemblage before bottling
• Minimum 16-18 months in oak, 1-2 years in
bottle for Pinot Noir: ensures flavors are well-
integrated
MAY 31, 2016 C O N F I D E N T I A L 14O U R W I N E RY
Five Levels, Gravity Flow, State-of-the-Art,
Customized for Pinot Noir
① Fruit Delivery
– All grapes hand-sorted
– Individualized treatment of each vineyard
block upon delivery
② Fermentation 1
– Unusual flexibility at harvest due plentiful
tank space
– Customized selection of fermenters (size &
shape) to optimize for each wine type 2
– Up to 250 micro-crus
③ Barrel Aging
– 100% French Oak (only!) 3
– Variety of coopers, barrel sizes, oak types
and toast levels for precision treatment 4
④ Blending & Bottling
– Multiple lots, meticulously blended
– Intensive tasting protocols to create ideal
blends over extended time frame
⑤ Bottle Aging 5
– Minimum bottle aging of 1-2 years
– Release is never rushed to make room for
next vintage
MAY 31, 2016 C O N F I D E N T I A L 15C O M M I T M E N T T O C H A R D O N NAY
Most Awarded Chardonnay Winery in Oregon
• Dijon clone, Jory soil, high elevation: the perfect
combination for Oregon Chardonnay
– 42.8 planted acres of Chardonnay acreage (over 24 acres
of recent plantings from 2013-15)
– All plantings are above 600 feet in Dundee Hills AVA
• Multi-faceted Triple Crown Vineyard
• Highest part of Winery Hill Estate (930+ ft)
– Numerous micro-crus drive complex blends
– Low yields, typically under 3 tons per acre
• Plus a cutting-edge winemaking “tool kit”
– Copious space for micro-cru barrel fermentation
– Precision pressing: the perfect amount of skin extract
– Selection of yeasts to drive complexity and quality
– Yeast lees stirred 3-6 months for palate weight and
density
– Full-year dedicated to blending process, followed by
extended bottle aging
MAY 31, 2016 C O N F I D E N T I A L 16E V E N S TA D R E S E RV E
C H A R D O N NAY
The Essence of the Art of Blending
Flagship Wine of our Chardonnay program
Clonal variation & site-driven diversity drive quality
from vintage to vintage, like its Pinot Noir counterpart
Complex, balanced, viscous & persistent
VARIETAL: 100% Chardonnay
APPELLATION: Dundee Hills
BARREL AGING: 14 Months 20% New French Oak
HARVEST DATE: 9/26/13 to 10/6/13
ALCOHOL: 13.3%
“ A chardonnay showing wonderful smoke,
stones and daffodils on the nose and palate.
Full-bodied, very bright and racy with a
RECENT ACCOLADES
JS WE WS WA
linear structure and a long and persistent 2013 2013 2013 2012
finish.” (2013 Vintage) James Suckling 95 pts 95 pts 91 pts 93 pts
MAY 31, 2016 C O N F I D E N T I A L 17E V E N S TA D R E S E RV E P I N O T N O I R
The Essence of the Art of Blending
Selected Barrels from Estate Vineyards
Elegant, Complex & Silky, Year after Year
VARIETAL: 100% Pinot Noir
APPELLATION: Willamette Valley
BARREL AGING: 16 Months 65% New Oak
HARVEST DATE: 10/1/12 to 10/17/12
ALCOHOL: 14.3%
“ Focused, vital, ripe and distinctive, with a
coppery note weaving through the strawberry
and raspberry flavors. Hints at clove and root
RECENT ACCOLADES
WS WE JS WA
beer as the finish persists.” (2012 Vintage) 2012 2012 2012 2012
Wine Spectator 93 pts 94 pts 93 pts 93 pts
MAY 31, 2016 C O N F I D E N T I A L 18YA M H I L L C U V É E P I N O T N O I R
Our Signature Blend from Yamhill County
Named for the county that is home to all of our
estates
Blend of grapes from Dundee Hills, Yamhill-Carlton
and Eola-Amity Hills
Consistent, approachable, vibrant, silky
VARIETAL: 100% Pinot Noir
APPELLATION: Willamette Valley
BARREL AGING: 13 Months 47% New Oak
HARVEST DATE: 9/27/12 to 10/12/12
ALCOHOL: 13.1%
“ Gorgeous pinot with dried strawberry and
spice character. Full body, soft tannins, and
remains fresh and lively. Lovely combination
RECENT ACCOLADES
WE JS WS IWR
of ripe fruit and acidity.” (2012 Vintage) 2012 2012 2012 2012
James Suckling 92 pts 93 pts 91 pts 90 pts
MAY 31, 2016 C O N F I D E N T I A L 19“ ” RO S É ( M V * )
Artfully Blended Dry-Style Rosé
A graceful balance of freshness and richness
Array of exotic fruit characteristics
Aromatic complexity, flavor intensity, textural balance
First-ever wine release with DSGC corks
VARIETAL: Proprietary
APPELLATION: Oregon
BARREL AGING: Proprietary
HARVEST DATE: 9/26/14 to 10/3/14
ALCOHOL: 13.6%
RECENT ACCOLADES
“ This non-vintage rosé, modeled after a Bandol, is a blend
of grapes and vintages, yet retains superb freshness and
offers unusual complexity. Rich and tart, with a creamy
ST
V-7
WE
V-7 91 pts
strawberry core, it also shows sandalwood highlights and 90 pts Editor’s Choice
a hint of barrel toast." Wine Enthusiast
* MV – multiple vintages
MAY 31, 2016 C O N F I D E N T I A L 20D O M A I N E S E R E N E G UA R A N T E E D C O R K
DSGC: Epic Wine Demands an Epic Cork
• The Evenstads have always been committed to wines that
reward extended aging
– They believe natural cork is critical to this goal
– Just the right amount of oxygen to soften tannins slowly,
develop complexity
• The DSGC stamp guarantees taint-free wine beginning
with our 2014-vintage bottlings and V-8 “R” Rosé
– 5-7% of wines with natural cork closures are flawed and
undrinkable due to cork taint
– Cork-by-cork inspection screens for TCA and other taint
– Program covers all Evenstad brands and wines, including
Château de la Crée & Grand Cheval
– Money-back guarantee for any corked bottles (with or
without DSGC emblem)
• DSGC provides unprecedented quality assurance to
consumers and trade regardless of how old the wine is
or where it’s consumed
MAY 31, 2016 C O N F I D E N T I A L 21C LU B H O U S E AT D O M A I N E S E R E N E
R AISING THE BAR ON W INE H OSPITALITY AND E DUCATION
A complete original − classic, impressive, welcoming, serviceable
Best-in-class hospitality with elegant interiors and customizable
tasting spaces suitable for large or small groups.
Dynamic educational platform − perfect for world-class Pinot
Noir and Chardonnay − with vines and vistas on all sides.
Opening Summer 2017, built to last centuries…
MAY 31, 2016 C O N F I D E N T I A L 22C H Â T E AU D E L A C R É E
O UR 15 TH C ENTURY C ÔTE D ’O R W INERY
HERITAGE
• Restored Château in Santenay dates back to 1431
• Original owner Nicolas Rolin, founder of the
Hospices de Beaune
• Acquired by Ken & Grace Evenstad in 2015
TERROIR TRANSPARENCY
• Estate-grown micro-production Pinot Noir and
Chardonnay from 100% Côte d’Or sites
• Minimal winemaking intervention, biodynamic
farming practices
• 25-acre Côte de Beaune vineyard holdings include
seven Premier-Cru parcels and two Monopoles:
Pommard, Volnay, Puligny-Montrachet, Chassagne-
Montrachet, Meursault, Santenay and Maranges
• Majority of exported wine is Premier Cru; limited
supply, not available in all markets
MAY 31, 2016 C O N F I D E N T I A L 23MEDIA ACCOLADES 2010 EVENSTAD RESERVE PINOT NOIR "A vibrant, focused and deliciously complex red, offering raspberry, cherry, cinnamon, mocha and subtle sage notes rolling through the long and expressive finish. Deft. Drink now through 2020." MAY 31, 2016 C O N F I D E N T I A L 24
JA M E S S U C K L I N G
“ G R E AT W I N E S O F T H E WO R L D ”
Domaine Serene is one of only three US wineries considered by wine critic James
Suckling to be among the fifty greatest and most sought after wines of the world
MAY 31, 2016 C O N F I D E N T I A L 25RECENT SCORES
83 Scores of 90+ Points for Current Domaine Serene Releases
93 pts. 2012 Evenstad Reserve Pinot Noir
91 pts. 2013 Evenstad Reserve Chardonnay
91 pts. 2012 Yamhill Cuvée Pinot Noir
92 pts. 2012 Clos du Soleil Vineyard Chardonnay
93 pts. 2013 Clos de Lune Vineyard Chardonnay
94 pts. 2012 Jerusalem Hill Vineyard Pinot Noir
91 pts. MV “R” Rosé
95 pts. 2013 Evenstad Reserve Chardonnay
94 pts. 2012 Evenstad Reserve Pinot Noir
92 pts. 2012 Yamhill Cuvée Pinot Noir
93 pts. 2013 Clos du Soleil Vineyard Chardonnay
94 pts. 2012 Fleur de Lis Vineyard Pinot Noir
95 pts. 2012 & 2013 Evenstad Reserve Chardonnay
93 pts. 2012 Yamhill Cuvee Pinot Noir
93 pts. 2012 Evenstad Reserve Pinot Noir
95 pts. 2012 Winery Hill Vineyard Pinot Noir
93 pts. 2012 Grace Vineyard Pinot Noir
94 pts. 2012 Jerusalem Hill Vineyard Pinot Noir
93 pts. 2012 Evenstad Reserve Pinot Noir
93 pts. 2012 Evenstad Reserve Chardonnay
93 pts. 2012 Grace Vineyard Pinot Noir
91 pts. 2010 Two Barns Vineyard Pinot Noir
MAY 31, 2016 C O N F I D E N T I A L 26A DV E RT I S I N G 2 0 1 6
As seen in…
• Full-page ad, February issue
• Targeted at luxury wine
collectors and trade accounts
• Solid cross-section of scores
from Wine Advocate and Wine
Spectator
– Across all major publications,
Domaine Serene has received
an average score of 93 points on
current market releases!
MAY 31, 2016 C O N F I D E N T I A L 27WHERE WE ARE GOING
Domaine Serene: A Small Winery Doing Big Things.
• Consistent luxury leadership – prestige image built on impeccable quality
• The Brand & Estates will never be sold – properties and assets placed in a
Trust to safeguard Domaine Serene legacy
• Commitment to quality & continuous improvement – in the vineyard & the winery
• Chardonnay Expansion – 30+ new acres planted; winery expansion
for micro-batch blending; Dijon clone on Jory soil at high elevations
• Dynamic Rosé program – multi-vintage Provence-style “R” Rosé
• Library Release program – demonstrates Domaine Serene aging
ability for collectors and trade customers
• DSGC program – no more corked wine under any of our labels
• Clubhouse of Domaine Serene – will set new luxury standard for hospitality
in the Pacific Northwest; opening Summer 2017
• Château de la Crée – a new tradition of the Evenstads’ uncompromising
integrity and pursuit of excellence is founded in the birthplace of terroir
• Sparkling Wine release – “Grande Marque” quality target, 2018 launch
MAY 31, 2016 C O N F I D E N T I A L 28T H A N K YO U !
A Small Winery Making a Big Impact, Year after Year.
MAY 31, 2016 C O N F I D E N T I A L 29You can also read
