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2019 EDITION

BEYOND
BEAUTY
BEYOND BEAUTY - netdna-ssl.com
© 2019 ALLERGAN. ALL RIGHTS RESERVED.
BEYOND BEAUTY - netdna-ssl.com
Dedication
           D R . V I S H WA S ( V I C ) N A R U R K A R
                          1968 - 2019

This report is dedicated to our beloved friend, mentor and
colleague Dr. Vic Narurkar, who was one of the physician
 advisors who helped conduct this meaningful research.
He was a man of honor and a great teacher. He will forever
 be missed, and his legacy will go on. We thank him and
honor his significant contributions within the dermatology
 and aesthetic communities. His passion for patient care
               will forever be remembered.

                                                    2019 EDITION—BEYOND BEAUTY   i
BEYOND BEAUTY - netdna-ssl.com
SPECIAL
THANKS
Allergan thanks the physician advisors who participated
in and supported this research and ongoing analysis.
In the years to come, this large far-reaching study is hoped
to expose many truths about medical aesthetics and what
we have yet to learn.

           M AC R E N E A L E X I A D E S     S T E V E N DAYA N               M A R VA S A FA
           M . D. , P H . D. ,                M . D. , U N I T E D S TAT E S   A E S T H E T I C P H YS I C I A N ,
           U N I T E D S TAT E S                                               SW I T Z E R L A N D
                                              S A B R I N A FA B I
           JONQUILLE CHANTREY                 M . D. , U N I T E D S TAT E S   GRANT STEVENS
           AESTHETIC SURGEON,                                                  M . D. , F. A .C . S ,
           UNITED KINGDOM                                                      U N I T E D S TAT E S
                                              J U L I U S F E W,
                                              M . D. , U N I T E D S TAT E S
           VA N DA N A C H AT R AT H                                           A R T H U R SW I F T
           M . D. , D E R M ATO LO G I S T,                                    M . D. , F. A .C . S . ,
                                              I ZO L DA H E Y D E N RYC H
           INDIA                                                               C A N A DA
                                              M.MED (DERM),
                                              H O N S B . S C N U C L M E D,
           LIGIA COLUCCI                      DIPL ANAESTH,                    R E H A YAV U Z E R
           D E R M ATO LO G I S T,            SOUTH AFRICA                     PLASTIC SURGEON,
           BRAZIL                                                              TURKEY
                                              VIC NARURKAR
                                              M . D. , U N I T E D S TAT E S

ii   ALLERGAN 360° AESTHETICS REPORT
INTRODUCTION
The popularity of medical aesthetic treatments continues to surge, fueled by fewer societal
taboos, growing technological breakthroughs and millennials (consumers 21-35) and
men entering the fray. The worldwide medical aesthetic market is projected to be worth
approximately $26.53 billion by 2024, up from $10.12 billion in 2016.1 The demand for
non-surgical procedures, particularly facial injectables, has been rising and 33% of health
care providers think this demand will grow by more than 25% in the next year.2

With consumer interest in medical aesthetics at an all-time high, Allergan conducted one
of the most far-reaching and authoritative studies ever on the subject. The Allergan 360
Aesthetics Report surveyed more than 14,500 “aesthetically conscious consumers” (those
who self-identified as interested in looking better and willing to spend on it) and more than
1,300 physicians in 18 countries. The ultimate mission of the study? To more closely examine
the diverse and evolving perspectives of people of varying ages, cultures and genders—
as well as the physicians who treat them.3

However, the study is not a one-and-done deal. As a worldwide thought leader and driver of
gold-standard care for the aesthetics market, Allergan plans to repeat the study regularly,
as part of a greater listening exercise that will ultimately aid better understanding across
physicians, patients and the industry as a whole. This understanding will help foster
increased innovation, driving to better treatment outcomes and access. The goal of this
report is to examine emerging trends based on all the data collected and launch an open
resource intended to be shared. Here’s where we are at today.

References
1
  $26.53 Billion Growth of Medical Aesthetics Market 2018: Size, Drivers, Market Opportunities, Business Trends and Forecast to 2024, http://www.
  abnewswire.com/pressreleases/2653-billion-growth-of-medical-aesthetics-market-2018-size-drivers-market-opportunities-business-trends-and-
  forecast-to-2024_188799.html. April 2, 2019.
2
  Consumer Interests Insight Engineers Global HCP Report. 2019.
3
  Methodology Allergan 360 Aesthetics Report.

                                                                                                     2019 EDITION—BEYOND BEAUTY                     iii
THE TIMES
THEY ARE
A-CHANGING
         “AESTHETICS
        TREATMENTS
       are BECOMING A
     GREATER PART of the
     OVER ALL WELLNESS
        and SELF-CARE
      CONVERSATION.”
                                   D R . S T E V E N DAYA N
                                   PLASTIC SURGEON,
                                C H I C AG O, I L L I N O I S , U . S .

1   ALLERGAN 360° AESTHETICS REPORT
T H E T I M E S T H E Y A R E A- C H A N G I N G

            When Consumers Around the
               World Were Asked...

                      69%
                     say looking my best is
                     important for my daily
                   activities (such as career,
                                                                                                         64%
                                                                                                          say looking fit and
                        volunteering, and
                                                                                                        healthy, and being on
                         running errands)1
                                                                                                       trend with fashion and
                                                                                                          beauty contributes
                                                                                                           to my confidence2

1
    Percentage of the Total Global Aesthetic Conscious Consumers (n=1,447) who say looking my best is important for my daily activities (e.g. career,
    school, volunteering, errands).
2
    Percentage of the Total Global Aesthetic Conscious Consumers (n=1,447) who say maintaining a healthy lifestyle contributes to my confidence.

                                                                                                         2019 EDITION—BEYOND BEAUTY                     2
T H E T I M E S T H E Y A R E A- C H A N G I N G

DESCRIBING
BEAUTY
The most commonly used terms to describe beauty include
natural, healthy, strong, and curvy.                                                  1

1
    U.S. Aesthetic Conscious Consumers (n=2,122) who described beauty as natural, healthy, strong, and curvy.

3     ALLERGAN 360° AESTHETICS REPORT
T H E T I M E S T H E Y A R E A- C H A N G I N G

In the U.S., specifically, younger women (ages 21-35) are more
apt to describe “curvy” as beautiful than their older counter-
parts (ages 56-65). The older women get, the more apt they
are to use the word “fit” to describe beautiful.                                               1

             AG E S 2 1 — 3 5                                  AG E S 3 6 — 5 5                      AG E S 5 6 — 6 5
      SOFT                                            NATUR AL                                 HEALTHY
   SMOOTH                                              SMOOTH                                  NATUR AL
     CURVY                                                SOFT                                  SMOOTH
  NATUR AL                                            HEALTHY                                     SOFT
BEAUTIFUL                                                CURVY                                   CLEAN
   STRONG                                           BEAUTIFUL                                 GLOWING
     CLEAN                                          CONFIDENT                                CONFIDENT
    PRETTY                                           GLOWING                                     TONED
  HEALTHY                                               PRETTY                                   CURVY
CONFIDENT                                                TONED                                      FIT
        FIT                                                 FIT                              BEAUTIFUL
 GLOWING                                               STRONG                                   STRONG

                               “The body-positivity movement has
                               broadened our definitions of beauty,
                             especially among younger generations.”
                                                  DR. GRANT STEVENS
                                                   PLASTIC SURGEON,
                                       M A R I N A D E L R E Y, C A L I F O R N I A , U . S .

1
    U.S. Female Aesthetic Conscious Consumers (n=2,122) phrases to describe female beauty.

                                                                                             2019 EDITION—BEYOND BEAUTY   4
5   ALLERGAN 360° AESTHETICS REPORT
T H E T I M E S T H E Y A R E A- C H A N G I N G

DRIVING
INFLUENCE
Worldwide, consumers look to celebrities most often (50%)                                                                                   1

to help define beauty, but in the U.S., Canada, and India,
women’s definitions of attractiveness are derived more
from their friends and family than from celebrities.                                                                       2

                TOP BEAUTY SOURCES IN THE U.S., CANADA, AND INDIA

                         48%FRIENDS                                 43%                                        42%
                                                                        FA M I LY                             CELEBRITIES

1
    Percentage of the Total Global Aesthetic Conscious Consumers (n=14,584) who say they look to celebrities to define beauty.
2
    Percentage of the Total U.S., Canada and India Aesthetic Conscious Consumers (n=2,970) who say their definitions of attractiveness are derived
    more from their friends than from celebrities.

                                                                                                        2019 EDITION—BEYOND BEAUTY                   6
"The ALLERGAN
            360° AESTHETICS
              REPORT ƒound
             that AESTHETIC
              TREATMENTS
             are MUCH MORE
                 SOCIALLY
            ACCEPTABLE than
            THEY WERE JUST
            FIVE YEARS AGO."
                                  D R . A R T H U R SW I F T
                                  PLASTIC SURGEON,
                           M O N T R E A L , Q U E B E C , C A N A DA

7   ALLERGAN 360° AESTHETICS REPORT
THE TABOO
HAS LIFTED!
We’ve ushered in a new era of openness about medical
aesthetics. Worldwide, consumers no longer shy away
from pursuing the look they want with the help of
their physician.

                        62%
          of consumers in the U.S. want to
                                                                                                    83%
                                                                                             of consumers worldwide
       revitalize the way they look or look like                                            are willing to invest in their
         a refreshed version of themselves.1                                                        appearance2

                        63%
           of consumers worldwide consider
                                                                                                      71%
                                                                                              of consumers worldwide
            spending money worthwhile to                                                         are willing to see a
           improve the way their face looks3                                                        professional4

1
  Percentage of the Total U.S. Aesthetic Conscious Consumers (n=3,028) who say they want to revitalize the way they look or look like a refreshed
  version of themselves.
2
  Percentage of the Total Global Aesthetic Conscious Consumers (n=14,584) who say they are willing to invest in their appearance.
3
  Percentage of the Total Global Aesthetic Conscious Consumers (n=14,584) who consider it worthwhile spending money to improve the way their
  face looks.
4
  Percentage of the Total Global Aesthetic Conscious Consumers (n=10,384) willing to see a professional.

                                                                                                      2019 EDITION—BEYOND BEAUTY                    8
9   ALLERGAN 360° AESTHETICS REPORT
AESTHETICS
ASCENDING
“The popularity of aesthetic treatments is on the rise.”
    M A R VA S A FA
    A E S T H E T I C M E D I C I N E S P E C I A L I S T O. R . ,
    SWITZERLAND

CONSUMERS                                                                                  PHYSICIANS
More than 73% of consumers worldwide expect to                                            62% of physicians around the world
spend money on a physician–administered aesthetic                                         expect the volume of their patients
treatment in the next year,1 compared to 50% who                                          seeking aesthetic procedures to
reported spending money in the past year.                          2
                                                                                          increase in the next year.3

                                                                50%
              73%
                                                              PA S T Y E A R

                                                                                                                            62%
                                                                                                                       O F P H YS I C I A N S
             IN THE NEXT YEAR

1
  Percentage of the Total Global Aesthetic Conscious Consumers (n=10,694) who say they expect to spend money on a physician-administered
  aesthetic treatment this year.
2
  Percentage of the Total Global Aesthetic Conscious Consumers (n=7,326) who say they spent money on a physician-administered aesthetic
  treatment in the past year.
3
  Percentage of the Total Global Aesthetic Physicians (n=1,315) who say they expect the volume of patients seeking aesthetic treatments to increase
  in the next year.

                                                                                                     2019 EDITION—BEYOND BEAUTY                  10
MILLENNIALS
                    are HAVING A
                      MOMENT.
       “There’s no doubt that coming of age around
          social media has greatly impacted the
         way millennials view themselves. They
          aren’t thinking about if they will have
         aesthetic treatments, it’s when to start.”
                                   D R . S A B R I N A FA B I
                                    D E R M ATO LO G I S T,
                            S A N D I E G O, C A L I F O R N I A , U . S .

11   ALLERGAN 360° AESTHETICS REPORT
M I L L E N N I A L S A R E H AV I N G A M O M E N T

     When Consumers Around the
    World Aged 21-35 Were Asked...
                                                                   98%
                                                               of consumers
                                                           worldwide would say,
                                                            in general, people

                  63%                                                                                                52%
                                                           consider professional
                                                            treatment at some
                                                            point in their lives1
             of consumers                                                                                        of consumers
         worldwide feel overall                                                                                worldwide would
         appearance impacts                                                                                  consider dermal filler
          how successful they                                                                                 injections at some

                                                                   82%
               are in life2                                                                                   point in their lives3

                                                               of consumers
                                                             worldwide believe

                  34%
                                                           injectable treatments

        of U.S. consumers say
                                                                are socially
                                                                acceptable4                                         60%
                                                                                                               of U.S. consumers
         they ‘always use apps
                                                                                                                 would consider
           to modify or erase
                                                                                                                 wrinkle relaxing
        something on my face
                                                                                                               injections at some

                                                                   36%
        before posting a photo
                                                                                                               point in their lives7
            on social media’5

                                                           of U.S. consumers say
                                                           they ‘always use apps
                                                             to modify or erase
                                                          something on my body
                                                          before posting a photo
                                                              on social media’6

1
  Percentage of the Total Global Aesthetic Conscious Consumers ages 21-35 (n=5,975) who were asked about considering a facial injectable
  treatment.
2
  Percentage of the Total Global Aesthetic Conscious Consumers ages 21-35 (n=6,099) feel overall appearance impacts how successful they are in
  life.
3
  Percentage of the Total Global Aesthetic Conscious Consumers ages 21-35 (n=6,099) who would consider dermal filler injections at some point in
  their lives.
4
  Percentage of the Total Global Aesthetic Conscious Consumers ages 21-35 (n=4,890) who believe injectable treatments are socially acceptable.
5
  Percentage of the Total U.S. Aesthetic Conscious Consumers ages 21-35 (n=2,076) say they ‘always use apps to modify or erase something on my
  face before posting a photo on social media.
6
  Percentage of the Total U.S. Aesthetic Conscious Consumers ages 21-35 (n=2,165) say they ‘always use apps to modify or erase something on my
  body before posting a photo on social media.
7
  Percentage of the Total U.S. Aesthetic Conscious Consumers ages 21-35 (n=4815) who were asked about considering a facial injectable treatment.

                                                                                                    2019 EDITION—BEYOND BEAUTY                 12
THE EYES
HAVE IT
“Eye contact is the first step towards empathy and trust,
 therefore eyes are one of the primary features we notice
 in others. It is not surprising that we are aware of how
 our own eyes look.”
D R . I ZO L DA H E Y D R E N RYC H
M . M E D ( D E R M ) , H O N S B . S C N U C L M E D, D I P L A N A E S T H ,
C E N T U R Y C I T Y, C A P E TOW N , S O U T H A F R I C A

               CONSUMER EXPERIENCE WITH PROCEDURES
                                          41%                                                                  DERMAL INJECTIONS
                      36%                                                                                      WRINKLE RELAXERS

                                                                                                             13%                15%
                                                                   9%                 11%

                       SAUDI ARABIA                              UNITED STATES                                     GLOBAL

36% of Saudi millennials have tried dermal injections and 41% have tried wrinkle relaxers,1
compared to 13% and 15% worldwide.2 US millennials are also low users with 9% and 11%.3

1
    Percentage of the Total Saudi Aesthetic Conscious Consumers (n=304, n=302) who say they have tried dermal filler injections, wrinkle relaxers.
2
    Percentage of the Total Global Aesthetic Conscious Consumers (n=3,451, n=8,323) who say they have tried dermal filler injections, wrinkle relaxers.
3
    Percentage of the Total U.S. Aesthetic Conscious Consumers (n=1,462, n=1,387) who say they have tried dermal filler injections, wrinkle relaxers.

13     ALLERGAN 360° AESTHETICS REPORT
T H E E Y E S H AV E I T

           32% of consumers
                                                                                                             Top concerns worldwide
 worldwide are considering
                                                                                                             are upper facial
a facial injectable treatment
                                                                                                             lines and wrinkles—
              in the next year1
                                                                                                             regardless of age2

                                                                                                                          36% of women
    54% of women                                                                                                          worldwide state
worldwide consider                                                                                                        wrinkles around
 under-eye bags a                                                                                                         their eyes are a
      top concern3                                                                                                        top concern2

1
  Percentage of the Total Global Aesthetic Conscious Consumer (n= 14,584) who are considering a facial injectable treatment.
2
  Percentage of the Total Global Aesthetic Conscious Consumers (n=13,363) who say their top five biggest concerns include upper facial lines and
  wrinkles.
3
  Percentage of the Total Global Aesthetic Conscious Consumer (n=6,097) who state wrinkles around their eyes and under-eye bags are a top
  concern.

                                                                                                     2019 EDITION—BEYOND BEAUTY                    14
#BODYGOALS
"The growing acceptance of aesthetic treatments
has empowered women and men around the world
to consider these options as part of the process to
realising one’s potential."
DR. JONQUILLE CHANTREY
AESTHETIC SURGEON,
UNITED KINGDOM

               HOW BODY PERCEPTIONS ARE SHAPED THROUGHOUT THE WORLD

                                    USA

                            CANADA

                                      UK

                                 ITALY

                             TURKEY

                              RUSSIA

                  SAUDI ARABIA

                                 INDIA

                                CHINA

                  SOUTH KOREA
                                                              WO M E N          MEN                               AV E R AG E

Men and women in the U.S., Canada, U.K., Italy, Turkey, Saudi Arabia, India and China met or
exceeded the average scores for caring about the shape of their body,1 whereas in Russia and
South Korea both genders score well below the average on this front.2

1
    Total US, Canada, UK, Italy, Turkey, Saudi Arabia, India and China Aesthetic Conscious Consumers (n=8,491) who exceeded the average scores for
    caring about the shape.
2
    Total Russia and South Korea Aesthetic Conscious Consumers (n=1,222) who scored below average for caring about the shape.

15     ALLERGAN 360° AESTHETICS REPORT
# B O DYG OA L S

            Satisfaction vs. Consideration

                                      53%
                                   of consumers worldwide would
                                    consider a non–invasive body
                                        contouring treatment1

                                                                                                               32%
                                                                                                      of consumers worldwide
                                                                                                       are satisfied with their
                                                                                                            body shape1

                                                                               19%
                   34%
                                                                           of consumers
                                                                         worldwide would
                                                                         consider it within
            of consumers worldwide                                         the next year1
                would consider it
                beyond next year1

1
    Percentage of the Total Global Aesthetic Conscious Consumers (n=14,584) who would consider a non-invasive body contouring treatment, satisfied
    with their body shape, would consider a body contouring treatment beyond the next year, would consider a body contouring treatment in the next
    year.

                                                                                                     2019 EDITION—BEYOND BEAUTY                16
17   ALLERGAN 360° AESTHETICS REPORT
# B O DYG OA L S

Top 3 Beauty Agreements
Worldwide

                          57%
                                                                         Of consumers worldwide
                                                                         agree there are solutions
                                                                         that exist to address some
                                                                         of their body issues1

                          55%
                                                                         Of consumers worldwide are
                                                                         concerned about unnatural results
                                                                         from surgical or non–surgical
                                                                         enhancement/treatment/procedures1

                         54%
                                                                         Of consumers worldwide
                                                                         report they will keep trying
                                                                         to achieve the vision they
                                                                         have for their body1

1
    Percentage of the Total Global Aesthetic Conscious Consumers (n=14,447) who say solutions exist to address some of their body issues, who say
    they are concerned about unnatural results from surgical on non-surgical enhancement/treatment/procedures, and who report not being willing to
    give up trying to achieve the vision they have for their body.

                                                                                                     2019 EDITION—BEYOND BEAUTY                 18
"We're FINALLY
         SEEING MORE
      PEOPLE INVESTING
       in PREVENTATIVE
       CARE MEASURES,
     WHICH MEANS that AS
     A SOCIETY WE'LL BE
      LOOKING BETTER
           for LONGER."
                              D R . M AC R E N E A L E X I A D E S
                                    D E R M ATO LO G I S T,
                             N E W YO R K , N E W YO R K , U . S .

19   ALLERGAN 360° AESTHETICS REPORT
AN OUNCE OF
PREVENTION
Globally, millennials are...

                                                                                                                         U.S.     G LO B A L

             More likely to consider                         AG E S                                                              29%
                                                             2 1 -35
             treatment preventatively                                                                                                  33%

             before older cohorts1                           AG E S                                                     23%
                                                             36 - 55
                                                                                                                         24%

                                                             AG E S                            12%
                                                             56 - 6 5
                                                                                                 13%
                                                                        0      5         10         15        20         25      30      35
                                                                                   L I K E L I H O O D O F CO N S I D E R I N G
                                                                                   P R E V E N TATI V E TR E ATME N T ( % )

             More likely than other                          AG E S                                                             32%
                                                             2 1 -35
             age groups to consider                                                                                                      39%

             treatment as soon as                            AG E S                                                     26%
                                                             36 - 55
             they notice a concern             2
                                                                                                                                32%

                                                             AG E S                              15%
                                                             56 - 6 5                                         21%
                                                                        0     5        10      15        20        25     30      35    40
                                                                                   L I K E L I H O O D O F CO N S I DE R I N G
                                                                                          TR E ATME N T N OW ( % )

Conversely, 53% of physicians around the world believe they should start seeing
females in their 20s, and 38% believe they should start seeing males in their 20s,
even if only for skincare.3

1
  Percentage of the Total Global Aesthetic Conscious Consumer 21-35 (n=2,001), 36-55 (n=1,490), 56-65 (n=314) who are aware of preventative
  treatment.
2
  Percentage of the Total U.S. Aesthetic Conscious Consumer 21-35 (n=2,364), 36-54 (n=1,961), 55-65 (n=501) who are more likely to think now is the
  time to consider a professional aesthetic treatment.
3
  Percentage of the Total Global Aesthetic Physician (Female - n= 687, Male - n = 498) who believe that consumers should start seeing them in their
  20’s.

                                                                                                         2019 EDITION—BEYOND BEAUTY             20
IN DOCTORS
WE TRUST
"Although aesthetic treatment is more socially acceptable
than ever, we’re still educating consumers on the basics
every day."
DR. JULIUS FEW
PLASTIC SURGEON,
C H I C AG O, I L L I N O I S , U . S .

CONSUMERS WORLDWIDE WHO CONSULTED
WITH A PHYSICIAN OR PROFESSIONAL

                                                                        17%
                    24%
                                                                        PLASTIC
                                                                       SURGEON

                  D E R M ATO LO G I S T

                                                                                                     6%
                                                                                             P R I M A RY C A R E
                                                                                                P H YS I C I A N

Most of the time, the first stop a consumer will make on their medical aesthetics journey is
with a dermatologist (24%) or plastic surgeon (17%).1

1
    Percentage of the Total Global Aesthetic Conscious Consumer (n=14,584) who start their medical aesthetics journey with a primary care physician,
    plastic surgeon, or dermatologist.

21     ALLERGAN 360° AESTHETICS REPORT
I N D O C TO R S W E T R U S T

The Most Common Questions at
the First Appointment Are:

                               1                       COST

                              2                        EFFECTIVENESS
                                                       OF TREATMENT

                              3                        SAFETY

* 52%, 46%, 43% Percentages of the Total Global Aesthetic Conscious Consumer (n=14,584) who discuss cost, effectiveness of treatment, and safety
  at their first appointment.

                                                                                                  2019 EDITION—BEYOND BEAUTY                  22
I N D O C TO R S W E T R U S T

HOW
IMPORTANT
IS TRUST?
“The trust my patients place in me is a sacred bond. So it’s
important that any product I recommend is not only safe
but delivers reliable results."
D R . R E H A YAV U Z E R
PLASTIC SURGEON,

                                                            75%
TURKEY

                                                  OF CONSUMERS
        say trust in a product is important to them when
                  considering an injectable toxin1 treatment2

                                                                   61%
                                                                   O F P H YS I C I A N S G LO B A L LY
                                                                   believe having trust in a medical aesthetics brand
                                                                   allows them to consistently achieve the best result
                                                                   when considering an injectable treatment3

1
    Allergan Presents Results From Global Survey Highlighting the Importance of Trust in Medical Aesthetics, PRNewswire, April 8, 2018.
2
    Percentage of the Total Global Aesthetic Conscious Consumer (n=13,186) who say trust is important when considering an injectable toxin treatment.
3
    Percentage of the Total Global Aesthetic Physicians (n=360) who say trust in a product is important when considering an injectable treatment.

23      ALLERGAN 360° AESTHETICS REPORT
2019 EDITION—BEYOND BEAUTY   24
WHAT GIVES
                      CONSUMERS
                        PAUSE?
                  "Understandably, consumers
                want to ensure that the outcome of
                treatment will be worth the cost."
                                    LIGIA COLUCCI
                                  D E R M ATO LO G I S T,
                           B E LO H O R I ZO N T E – M G , B R A Z I L

25   ALLERGAN 360° AESTHETICS REPORT
2019 EDITION—BEYOND BEAUTY   26
IT'S A DIGITAL
         WORLD

27   ALLERGAN 360° AESTHETICS REPORT
I T ' S A D I G I TA L WO R L D

“Social media isn’t just for posting photos,
 it’s for research.”
D R . VA N DA N A C H AT R AT H , M . D.
D E R M ATO LO G I S T,
INDIA

                                                                           37%
      20%                                                          of consumers worldwide
                                                                   use the Internet to search
      of consumers                                                  about specific problem
      worldwide follow                                               areas or treatments2
      a physician on social
      media1

                  32%                                                                                     28%
                                                                                                 of consumers worldwide
         of consumers worldwide
                                                                                                 start searching online to
        use social media to search
                                                                                                 find a physician who can
          about specific problem
                                                                                                    administer aesthetic
           areas or treatments3
                                                                                                        treatments1

1
  Percentage of the Total Global Aesthetic Conscious Consumer (n=14,584) who start searching online to find a physician who can administer
  aesthetic treatments and who follow a physician on social media.
2
  Percentage of the Total Global Aesthetic Conscious Consumer (n=5,445) who use the Internet to search about specific problem areas or
  treatments.
3
  Percentage of the Total Global Aesthetic Conscious Consumer (n=4,613) who use social media to search about specific problem areas or
  treatments.

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I T ' S A D I G I TA L WO R L D

Top 3 Sources Global Consumers
Look to for Treatment
Information

                                37%                                             Receive a recommendation from
                                                                                friend/family/coworker1

                                33%                                             Receive a recommendation from
                                                                                their current physician1

                                37%                                             Search online1

1
    Percentage of the Total Global Aesthetic Conscious Consumer (n=14,457) whose top 3 information sources for treatments includes
    recommendations from friend/family/coworker, online search, and recommendation from current physician.

29      ALLERGAN 360° AESTHETICS REPORT
I T ' S A D I G I TA L WO R L D

Social Savvy U.S. Millennials
Turn to Their Apps for
Information

                        93%
                          FAC E B O O K
                                                                                               82%
                                                                                                 I N S TAG R A M

                                                                               56%
                                                                                S N A P C H AT

* Percentage of the Total U.S. Aesthetic Conscious Consumer Aged 21-35 (n=351) who use Snapchat, Instagram, and Facebook as a leading source of
  information.

                                                                                                 2019 EDITION—BEYOND BEAUTY                 30
Conclusion
  The medical aesthetics field is growing—as is
consumer interest in looking better, healthier, and
more vital. This confluence of events is feeding the
desire for increasing knowledge about skincare, as
  well as facial injectables and body treatments.

   With information comes understanding and
  improvement, so Allergan plans to continue to
     track the feedback of its consumers and
     doctors for years to come and continue
             to share growing trends.
APPENDIX

METHODOLOGY
The study was conducted by Ipsos and fielded October 25 – December 17, 2018. The sample
included of 14,584 adults ages 21 to 65 (US) / 75 (OUS) from eighteen countries (U.S.,
Canada, Mexico, Brazil, U.K., Spain, France, Germany, Italy, Turkey, Russia, Saudi Arabia, India,
China, Japan, South Korea, Taiwan, Australia).

Respondents completed an online survey, in the language appropriate for each country. In
order to qualify for the survey, respondents had to strongly agree/agree that looking good
at any age is important to them, at least slightly agree that they are open to going to a
professional to improve their appearance, and strongly agree/agree with at least one more
statement about caring about overall appearance, willing to invest money in their appearance
or prepared to invest money in their appearance. Consumers were asked a broad range of
questions on aesthetics including the following topics: perceptions of beauty/appearance;
beauty routines/aesthetic goals; aesthetic concerns and treatment awareness/experience/
future consideration; motivator, barriers and triggers; aesthetic purchasing process.

A separate survey among physicians was also conducted. In order to qualify for the survey,
physicians had to have a primary medical specialty of plastic surgeon, dermatologist, or
non-core physicians and see aesthetic patients in a private setting. A total of 1,315 Physicians
were surveyed.

© 2019 ALLERGAN. ALL RIGHTS RESERVED.                              2019 EDITION—BEYOND BEAUTY   32
3 6 0 A E S T H E T I C S R E P O R T.C O M
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