ARMINE - Presentation and Activity Guide 2018
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P R E S E N TAT I O N A N D AC T I V I T Y G U I D E 2018
www.armine.com
02 Index 03 About us 09 Vision/Mission 13 Basic Principles 14 Journey from Cocoon to Art 17 Scarf/Shawl Production 18 A Modern Line In Clothing 21 Clothing Production 22 Quality Point of Presentation 25 Shops and Dealers 29 Wide Range of Products/Collection 32 All Over The Turkey With One Touch Social Media & Data Online Sales 34 Directions/Contact us
03
About us
www.armine.com
04
ARMİNE Tekstil, established in 1994, as the brand of silk scarf performed the
production in its own organisation, took the first step to the textile sector.
In a short period of time, it has become a prestigious brand in sales and production
of scarf by winning the appreciation of large masses.
/ Hakkımızda www.armine.com
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06 Starting the production of women’s outerwear as of 2006, its product range has been expanded. In the ladies ‘ apparel industry, with the influence of chain stores that have gained momentum for development, Armine has quickly become a brand that is recognized as a leading brand in the stylish ladies’ apparel industry, which is rapidly accepted in the country and reinforces its market position in a short time. / Hakkımızda www.armine.com
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08
In 2008, Armine became
the most selling scarves brand of Turkey.
/ Hakkımızda www.armine.com
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10
Armine Clothing Industry and Trade Inc., produces over 1,200,000 scarves in its
modern and high technology equipped facilities in 5000 m
covering a total area of 9600 m2 in Bursa.
Our Kastamonu Production Plant has 40.000 m 2
outdoor, 10.000 m
2
production area
2
indoor usage
area and 4.000.000 TL worth machine investment.
It provides services for ready-to-wear in its production
facility established in Kagithane, Istanbul.
/ Hakkımızda www.armine.comwww.armine.com
12
As a consequence of the strong and stable growth process since its inception,
Armine Clothing Industry and Trade Inc. services the market with 46 company
stores (31.000 m2), 22 shops (FRC store) (7700 m2), 170 distributor (domestic)
and10 distributor (overseas). The head office of Armine has continued to be
positioned in Eyüp since 2011.
In addition, customers who want to shop online can also access the
internet channel from www.armine.com.tr.
Our company aims to open 150 stores over the
next 4.5-5 years and employs 575 people.
/ Hakkımızda www.armine.comwww.armine.com
14
Vision/Mission
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Vision
• To act as a vision of being innovative to create a
collection that will represent Armine’s tradition
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with following the developments in the sector.
Being the first brand from the consumer’s
mind, in all product groups.
• To be a trustworthy and respected organization of
Turkey, constantly developing in order to
increase its effectiveness in national and
international markets, and leading the sector.
• In 2018, the number of stores in the company is
planned to be 50 and to take the lead in this regard.
To establish accessory stores by developing concept
store concept.
• Being one of the first three leading companies
in Turkey in women’s wear sector with sustainable
development based on awareness, innovations and
efficiency.www.armine.com
17
Mission
• Moving its position to a higher level in the textile
sector and to invest its profit in its infrastructure.
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• Focus on high quality silk scarf and ledies wear
collection with an affordable price policy.
• To add high quality new product group using
advanced technology to designs that are synthesized
from modern and traditional values
• To adopt the principle of improving the domestic and
international service understanding, providing new
employment and contributing to the economy of the
country.
• To present the original quality and fashion to our
customers at reasonable prices at all our sales points.www.armine.com
19
Basic Principles
• To come up against the customers with the concepts that
they have created by taking the philosophy of signing
the difference in every detail.
• To be fair and equitable.
• Believe in yourself and improve yourself.
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• To create, develop and maintane sustainable systems of
jobs that are independent of persons.
• Being determined, competitive and challenging to
targets and difficulties.
• To offer high quality products to customers by using
technology effectively.
• To comply with legal regulations.
• To have an innovative and participatory management
approach.
• To be honest and trustworthy.
• To be open mind to continuous learning and
development.
• To believe that nothing is impossible.
• Being systematic, using real data and scientific methods.
• To be at equal distance to everyone without regard to
language, religion and belief.
• To be sensitive to human health and environment.20
Journey from
Cocoon to Art
www.armine.comwww.armine.com / Journey from Cocoon to Art
21
The scarves which the
quality silk fabric met with
the original pattern, creates
a large collection of high
quality with new designs
every season.
By bringing together
patterns and color
combinations of nature in
various ways, its difference
are being revealed.www.armine.com
23
Scarf/Shawl Production
www.armine.com
The scarves, the largest collection of Turkey’s unique and
diversified designs revealed by Armine Clothing Industry
and Trade Inc.’s, is produced in facilities equipped with
advanced technology, with an expert staff in Bursa.
The factory employs 45 trained personnel and produces
an average of 150.000 pieces per month.
The scarves occurred by the quality of silk fabrics
combined with purely natural dyes attracts buyers every
corner of Turkey with a widespread distribution network.24
A Modern Line In
Clothing
www.armine.com25
It is kept with fashion one
step before by models that
inspired by European fairs
and designed with original
ideas by professional design
team. It helps to make your
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own lifestyle a priority with
different creations appealing
to every age group.
/ A Modern Line In Clothingwww.armine.com
27
Clothing Production
www.armine.com
The collection of women’s clothing, prepared by
expert teams and designers in Istanbul, is produced in
Kastamonu factory with expert staffs. The factory offers
the best quality of service to its customers with the latest
technology machinery equipment. There are 172 staff
members in the factory and monthly average production
is 10.000-13.000.
A sensitive attitude towards quality in International
Standards and of fabric, yarn, sewing, ironing and
finishing provides the best service to users. Our produced
products are shipped to our stores, franchisees and
wholesale customers from the point of production.www.armine.com
29
Quality point of
presentation
www.armine.com/ Quality Point of Presentation
30
www.armine.com
Products produced with
great care from the design
reaches to the consumer
with a professional store
approach at the point of
presentation. However, the
consumer support offered to
the customers supports the
product quality and trust.www.armine.com
32
Shops and
Dealers
www.armine.com
Armine has stepped into the textile sector as a trademark
of a scarf and started to produce women’s clothing in
2006. The end result of expanding the product range, the
development of production and sales has been followed
by the store process. Armine opened its first stores in
Istanbul and later continues to grow by opening stores
in various parts of Anatolia. Currently, Armine Clothing
Industry and Trade Inc., which has 46 shops, 13 frc, 55
dealers and 1400 sales points in scarf, continues to grow
and increase the number of stores. It also serves domestic
and abroad with online sales channel. The company
aims to provide the best service to its customers by
assimilating the principles of retailing. In this regards,
it continues to grow on solid foundations with educated
sales consultants and specialist store staff.www.armine.com
36
Wide Range of
Products
www.armine.com37
Collection
www.armine.com
As a leading manufacturer in the field of garments and
accessories for women in Turkey, we supply of high
quality louse, shirt, tunic, waistcoat, skirt, pants, scarf,
stole, briefcase/bag, shoe, etc.
To meet the expectations of our quality conscious
clients (customers), we continuously follow the latest
market trends and technologies, which are based on
opening new stores and create new collection.
One of the main aim in expanding our market share
across the world is to add new articles to our production
schedule. Without compromising on quality, we strive to
be the very best in quality of all products and service.www.armine.com
39
All Over The Turkey
With One Touch
www.armine.com/ All Over The Turkey With One Touch
40
Social Media &
Data Online Sales
www.armine.com
Number of Number of Online sales: Number of visitors Sales increased
follovers for follovers for 3.000.000 300.000 by 218 per cent
Instagram: Facebook: in January with compared to the
550.000 1.131.962 %49 new session sales of last year41
Directions
www.armine.com42 Contact us SCARF MANUFACTURING FACTORY IN BURSA Barakfakih Sanayi Bölgesi Vatan Cd. No:11 Kestel/Bursa T. +90 224 384 12 92 F. +90 224 384 12 92 SCARF MANUFACTURING FACTORY IN KASTAMONU Samatlar Köyü Karaçalılık Mevkii No:1 Araç/Kastamonu T. +90 366 372 74 05 F. +90 366 372 74 08 WHOLESALE SCARVES Eyüp Otakçılar Cd. No:59 Nişanca Eyüp/İstanbul T. +90 212 501 30 03 F. +90 212 544 29 54 Sultanhamam Sakaçeşme Sk. No:21 Sultanhamam Eminönü/İstanbul T. +90 212 526 19 35 F. +90 212 514 21 15 WHOLESALE GARMENTS Meşrutiyet Mh. Kodaman Sk. No:78/A Osmanbey Şişli/İstanbul T. +90 212 321 98 98 F. +90 212 321 31 36
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