25 27 April 2018 - Messe Frankfurt
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Vietnam’s leading regional trade fair for the automotive service industry
targeting trade visitors from Vietnam
25 – 27 April 2018
Saigon Exhibition and Convention Center (SECC)
Ho Chi Minh City, Vietnam
Showcase in
Join 360 Meet 8,500
9,200sqm worldwide exhibitors buyers
www.automechanika-hcmc.com
An essential platform to propel
your business into the future
Combine the power of Automechanika with the wealth and Comprehensive exhibiting categories for all sectors
excitement of the Vietnamese market
Automechanika Ho Chi Minh City brings the force of the renowned Automechanika brand into the prosperous Parts & Components Electronics & Systems Due to the growing middle class and fast-developing
Vietnamese market. The fair is one of 16 Automechanika shows run by Messe Frankfurt globally. Since its debut economy in Vietnam, the demand for automobiles grows
edition in 2017, it has become Vietnam’s leading regional trade fair for the automotive service sector. Accessories & along with a huge need for replacement parts and aftermarket
Repair & Maintenance
Customising services. The response we received in the fair was promising.
An industry on an expeditious rise Dealer & Workshop Car Wash, Care &
There is a good mixture of international and local visitors, and
they have shown great interest in our products.
Many global investors are witnessing a significant boost in Vietnam’s country development, thanks to the Management Reconditioning
Singaporean exhibitor
nation’s growing population and increased personal income. The result-promising future brought USD 24.4 billion
worth of foreign direct investment into the country in 2016, which is a 7% increase on the previous year1. Alternative Drive REIFEN Mr Warren Quek, Sales Manager of Automotive Aftermarket
Systems & Digital (New Tyre Sector) APAC, Continental
The growth in personal income has also driven demands on auto trading, with the country now being broadly Solutions
recognised as the next key development region for the automotive industry. Car sales in the country recorded
a 27.1% increase in 2016, which makes Vietnam the second fastest growing market in the world2.
Extended product portfolio to reflect local market
Reference:
1 “Foreign direct
Tyre Competence is dedicated to exhibitors promoting tyre products. Companies from
this sector will be labelled under the Tyre Competence, allowing fairgoers to quickly
Participants showed
high satisfaction and
investment propels
Vietnam’s economy”,
identify them for improved sourcing efficiency. From this new competence, exhibitors
2 Mar 2017, will be able to establish connections with more regional buyers and widen their
VinaCaptial http:// business networks at the same time.
desire to return
www.vinacapital.com/
userfiles/data/
FDI-March-2017.pdf
Motorcycle is the most popular means of transportation in Vietnam and plays
Retrieved 14 Jun 2017.
a key role in the country’s automotive industry. According to the Ministry of
2 “Global car sales
2016”, 9 Feb 2017, Transports of Vietnam, over 45 million motorbikes are currently registered across
JATO. http://www. the nation3 and the number is still on a rise. As such, the Motorcycle Competence
jato.com/wp-content/
uploads/2017/02/
was introduced in the first edition of the show to suit the unique needs of the 88% visitors intended to visit the show again
2016-Global-Sales- local industry, and will continue to serve the sector in 2018.
76% exhibitors intended to participate again
Visitor‘s business nature
Release-Final-1.pdf
Retrieved 14 Jun 2017. Dealer, agent, distributor, wholesaler 40%
3 “Vietnam remains
Overseas visitors and exhibitors showed great interest in our products and Visitor’s job function Manufacturer
kingdom of 25%
motorbikes as sales services. Some have even requested immediate follow-up. I am sure the connections Service provider (auto refitter / tuner / garage / workshop /
rev up in 2016”, H I service center / petrol companies / gas station) 14%
13 Jan 2017,
we established during the event will lead to business opportunities. G A 37% Senior management
VNExpress http:// F B 18% Sales & marketing Retailer 8%
e.vnexpress.net/news/
Vietnamese exhibitor C 13% Engineering / maintenance
A Private & official fleets 6%
business/vietnam- Mr Le Heong Thinnh, Deputy Director of Hui Thinh Company E D 8% Procurement
remains-kingdom-of- E 7% Consultant
Trade association / government agency 3%
motorbikes-as-sales- F 7% Production
rev-up-in- 2016- D G 6% Research & development Others 3%
3527969.html H 3% Design
Retrieved 14 Jun 2017. I 1% Others Publisher 1%
C
B 0 25 50
Source: Exhibitor and Visitor Survey 2017
Strengthen your First edition
marketing effort flourishes with
beyond the booth achievements
Automechanika Ho Chi Minh City has planned various
promotional strategies and marketing campaigns to ensure
the promotion of the fair and of your brand on a domestic
and global scale, thus reaching all professional media, major
opinion leaders, important industry players and target buyers
from around the world. We can provide: 341 exhibitors from 19 countries and regions
• Extensive print and online advertising in trade and
mass media 9,200 sqm of exhibition space
• Widespread outdoor advertising campaigns
• Targeted direct marketing activities
89% exhibitors are from overseas
• Global promotional campaigns at auto-related trade fairs
• Influential website and social media networks
6 country and region pavilions from China, Malaysia,
Singapore, Korea, Taiwan and Thailand
8,019 trade visitors from 52 countries
and regions
Overseas buyer delegations from China, Italy,
Korea, Myanmar and Thailand
Postcard
The show is fruitful for my business, as
it collects the famous international brands to
showcase their latest and high quality products.
Sourcing new products from these companies
allows us to offer more choices for our customers.
The fair also reflected the dynamic automotive
landscape in Vietnam, and now is also the era
E-newsletter of cars and trucks from the strong economic
development in ASEAN.
Vietnamese visitor
Mr My Tan Duy,
Web banners Representative of Mekong Car
Fair facts
Subject to change, as of July 2017
Venue Saigon Exhibition and Convention Center (SECC)
799 Nguyen Van Linh, Dist. 7, Ho Chi Minh City, Vietnam
Opening hours 25 – 27 April 2018 09:00 – 17:00
Admission Trade visitors only. Free of charge.
Participation fee Standard package (min 9 sqm) USD 300 / sqm
Premium booth (min 9 sqm) USD 350 / sqm
Raw space (min 18 sqm) USD 270 / sqm
Various packages of sponsorship and advertising opportunities are available to
exhibitors. Please contact the organisers for details.
Contacts
Messe Frankfurt New Era Business Media Ltd
35/F China Resources Building
26 Harbour Road, Wanchai, Hong Kong
Tel: +852 2802 7728
autoasia@hongkong.messefrankfurt.com
For companies in Taiwan:
Chan Chao International Co Ltd
3/F No 185 Kanchien Road, Neihu District
Taipei, Taiwan
Tel: +886 2 2659 6000
sales@chanchao.com.tw
For companies in Vietnam:
Yorkers Exhibition Service Vietnam
Rm 1107, Dong Duong Building
No 4 Nguyen Dinh Chieu Street, Da Kao, District 1
HCMC, Vietnam
Stay tuned with us on
Tel: +84 8 3827 9156
linkage@linkage-vn.com / salesB@chanchao.com.tw AMHCMC
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