POST SHOW REPORT - Organised by : Reed Exhibitions Japan Ltd.
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Dates : 4 [Wed] - 6 [Fri] July, 2018 Venue : Tokyo Big Sight, Japan
Organised by : Reed Exhibitions Japan Ltd.
- POST SHOW REPORT -
For immediate release 01/08/2018 Yurina Hara
LIFESTYLE EXPO TOKYO 2018 [July] attracted a record number of visitors!
Concluded with Great Success!
LIFESTYLE EXPO TOKYO 2018 [July] was successfully held from 4 to 6 July, 2018 at Tokyo Big Sight (Japan)
organised by Reed Exhibitions Japan. Known as Japan’s leading “B-to-B” show for gifts, babies and kids items,
health and beauty products, design products, tableware, kitchenware, fashion accessories, and interior
products event, it attracted 1,596* exhibitors from 30 countries/regions and 50,525* professionals
worldwide, making this year’s event the largest-ever gathering since its launch in 2005. LIFESTYLE EXPO
TOKYO has firmly established itself as the gateway to Japan, the world’s leading lifestyle goods market.
(*including all concurrently held shows)
■LIFESTYLE EXPO TOKYO 2018 [July] Exhibition Outline
Exhibition Title LIFESTYLE EXPO TOKYO 2018 [July]
Dates 4 [Wed] – 6 [Fri] July, 2018
Venue Tokyo Big Sight, Japan
Organiser Reed Exhibitions Japan Ltd.
- GIFTEX TOKYO 2018 [July] - 13th Int'l Variety-Gifts Expo
- 9th Fashion Goods & Accessories Expo Tokyo [July]
- 10th Baby & Kids Expo Tokyo [July]
Consist Shows - 9th Table & Kitchenware Expo Tokyo [July]
- INTERIOR TOKYO 2018 [July] - 2nd Interior Products & Furniture Expo Tokyo
- 5th Health & Beauty Goods Expo Tokyo [July]
- DESIGN TOKYO 2018 - 9th Tokyo Design Products Expo
- ISOT 2018 - 29th Int'l Stationery & Office Products Fair Tokyo
Co-held Shows
- 10th MARKETING & SALES PROMOTION EXPO July
■Key Figures
1,596
Exhibitors
from 30 countries
50,525
Visitors
from 50 countries
■Exhibiting / Visiting Countries
Exhibitors from 30 countries/regions were showcased at LIFESTYLE EXPO TOKYO 2018 [July], and they
attracted visitors from 50 countries/regions. Strong interest and attention to LIFESTYLE EXPO TOKYO is proven
by the number of the participating countries. The next edition is expected to be more and more international.
Exhibitors’ Countries/Regions
Australia Austria Bangladesh Belarus China
Denmark France Germany Hong Kong India
Indonesia Ireland Israel Italy Japan
Malaysia Netherlands New Zealand Korea Slovenia
Spain Sweden Switzerland Taiwan Thailand
Tunisia Turkey UK US Vietnam
Visitors’ Countries/Regions
- Australia - Austria - Bangladesh - Belgium - Brazil - Brunei Darussalam
- Cambodia - Canada - China - Czech Republic - Egypt - El Salvador
- France - Germany - Greece - Hong Kong - India - Indonesia
- Israel - Italy - Japan - Korea - Latvia - Liechtenstein
- Lithuania - Luxembourg - Macau - Malaysia - Mexico - Monaco
- Mongolia - Myanmar - Netherlands - New Zealand - Philippines - Poland
- Russia - Singapore - Slovenia - Spain - Sri Lanka - Switzerland
- Taiwan - Thailand - Tunisia - Turkey - UAE - UK
- US - Vietnam (including all concurrently held shows)
■The Grand Opening Ribbon-cutting Ceremony with 40 industry leaders
The Ribbon-cutting Ceremony was held to celebrate the opening of LIFESTYLE EXPO TOKYO 2018 and co-held
ISOT 2018 - 29th Int'l Stationery & Office Products Fair Tokyo. 40 industry leaders, consisting of Presidents,
CEOs, etc. from industry organisations, major retailers and wholesalers (ISETAN MITSUKOSHI, MOMA - THE
MUSEUM OF MODERN ART, NEW YORK, AEON RETAIL, YURINDO COMPANY, MARUZEN JUNKUDO
BOOKSTORES, TOKYU HANDS, THE LOFT, SHANGHAI BAIXIN STATIONERY, TIEN CHIAO SHIH, 101 STATIONERY
PARADISE, Y-YACHT, TSUTAYA, SEKAIDO, etc.), joined the event as ribbon-cutting dignitaries to express their
support towards the show and further development of the industry.
Full list of Ribbon-cutting Dignitaries >> http://www.isot.jp/en/To-Visit/detail/2/
■The Ideal Gateway for International Exhibitors to Debut in Japan
As the gateway to the Japanese and Asia-Pacific market, many international exhibitors prove the positive
impact of exhibiting at LIFESTYLE EXPO TOKYO 2018 [July]. From Israel, AGAN AROMA exhibited “moodo”
which is a smart home fragrance diffuser which can be connected to your smartphone and users can put 4
different flagrances capsules into the machine and mix them to create completely unique own flavours. Ms.
Inbal Dembo who is the product manager said “Many visitors from Japan and also other Asian countries came
to our booth. This time was our start to develop Japanese and Asian market and the show has been really
good for us.”.Moreover EBULOBO who is a baby & kids product manufacturer which their collection “Louloup”
is No. 1 Amazon for baby fabric book from France said “The fair was really excellent ! We could distribute 400 catalogues to retail stores and sign a new distribution program with a new distributor for Japan and also we meet our new partner for Korea. Definitely it was a really good decision to exhibit.”. ■ The Asian Business Hub for leading companies to further expand business. The show is also the best place to meet new customers for worldwide leading companies. From USA, Ty who provides stuffed animals well-known throughout the world for its red heart - shaped tag, was one of them. Mr. Hiro Masuki; the managing director said “Although Ty is really popular all around world, we need to be known more in Japan. We exhibited 2 years in a row and it is clear that more Japanese buyers are becoming aware of our brand. The show provided us opportunities to meet new customers such as many baby product companies and companies who have many chain stores, not only toy related buyers who are our present clients.” Also, POLESIE who is Belarus’ largest manufacturer of plastic toys, already sold in over 60 countries, met their Japanese distributor who is AKIRA CO. LTD. at their first year exhibiting. Mr. Uladzimir Kivaka who is the commercial director said that they met the Japanese distributor in 2016 and after that they continue to exhibit because it is always fruitful to be at the show. They meet not only Japanese clients but also clients from Indonesia, Philippines and Laos. He also mentioned that they keep growing just like this trade fair is becoming larger. POLESIE already decided to come back in next edition as usual. Like the above companies, many of exhibitors had acquired positive business results during the three-day show period, therefore most of them have rebooked for the next 2019 show. ■ DESIGN TOKYO PRODUCTS AWARD 2018 DESIGN TOKYO which transmits “marketable design” recently draw more attention from worldwide. DESIGN TOKYO PRODUCTS AWARD is held during DESIGN TOKYO and the GRAND PRIX / AWARD WINNING products are announced on the first day of the show. This year, the GRAND PRIX was given to “Smart measuring cup” from a Korean company, PETERS PANTRY. It can measure both the weight and volume automatically by displaying the amount in a digital figures on the handle. The balance of graphics and the usefulness of this product lead this measuring cup to being awarded the GRAND PRIX. Full list of award winning products >> http://www.designtokyo.jp/en/AWARD/exhibitor/ ■Screening Committees
■ Concurrent shows also held with success.
One of the unique aspects of LIFESTYLE EXPO TOKYO 2018 [July] is that it is co-held with ISOT 2018- 29th
INTERNATIONAL STATIONERY & OFFICE PRODUCTS FAIR TOKYO and 10th MARKETING & SALES PROMOTION
EXPO July. Both trade fairs attract a huge number of visitors. The “STATIONERY OF THE YEAR 2018” which is
held during ISOT 2018 is a strong attraction and moreover, “the ISOT Stationery PR Committee” consisting of
influencers who have strong impact on the industry, walked the show and selected hot and interesting
products from exhibitors to promote on SNS / various media. SNS and media promotion are also one of the
remarkable aspects of ISOT and will become more important. In MARKETING & SALES PROMOTION EXPO,
conference was held in parallel to the exhibition. 17 sessions garnered high visitor satisfaction. Speeches by
industry leaders covering the latest trends brought the conference to success.
■ Expectations for the next edition
The next shows; LIFESTYLE EXPO TOKYO 2019 [January] / [June] will scale up and become even more
international. Undoubtedly exhibitors are very much satisfied with the show in 2018, as reflected in the
number of booking and reservation for our next show. Most of the exhibit spaces of the next editions were
booked by the end of the show, mostly by satisfied exhibitors who aim to reserve a larger space for the next
time, and also many new comers who see the potential. And thus, early booking is highly recommended!
Join and Expand Your Business to Japan & Asia!
Check out the next show details!
Date: 30th January – 1st February, 2019
Venue: Makuhari Messe, JAPAN
Organised by: Reed Exhibitions Japan Ltd.
Consisting of: GIFTEX TOKYO 2019 [January] – 2nd Int'l Variety-Gifts Expo
2nd Fashion Goods & Accessories Expo Tokyo[January]
2nd Baby & Kids Expo Tokyo [January]
2nd Table & Kitchenware Expo Tokyo [January]
INTERIOR TOKYO 2019 [January]- 2nd Interior Products & Furniture Expo Tokyo
2th Health & Beauty Goods Expo Tokyo [January]
Date: 26th – 28th June, 2019
Venue: Tokyo Big Sight, JAPAN
Organised by: Reed Exhibitions Japan Ltd.
Consisting of: GIFTEX TOKYO 2019 [June] – 14th Int'l Variety-Gifts Expo
10th Fashion Goods & Accessories Expo Tokyo [June]
11st Baby & Kids Expo Tokyo [June]
10th Table & Kitchenware Expo Tokyo [June]
INTERIOR TOKYO 2019 [June] - 3rd Interior Products & Furniture Expo Tokyo
6th Health & Beauty Goods Expo Tokyo [June]
DESIGN TOKYO 2019 – 10th TOKYO DESIGN PRODUCTS FAIR
■ Media Partners
With great support from international media partners, LIFESTYLE EXPO TOKYO is becoming well-known all over
the world.
■ Contacts
LIFESTYLE EXPO TOKYO Show Management, Reed Exhibitions Japan Ltd.
TEL: +81-3-3349-8505 Website: http://www.lifestyle-expo.jp/en/
>> For Exhibiting
Attn: Eiichi Hasegawa (Mr.), Chisato Miyawaki (Ms.), Mikako Shimada (Ms.), Jun Qu (Mr.), Ilyong Choi (Mr.)
mailto: lifestyle-eng@reedexpo.co.jp
>> For Visiting (Visitor Registration for the next show)
Attn: Itsuki Imamura (Ms.)
Online Registration: http://www.lifestyle-expo.jp/en/inv/
Or contact: visitor-eng.lifestyle@reedexpo.co.jp
>> For Press Inquiries (Coverage on the show, Media Partnership etc.)
Attn: Yurina Hara (Ms.), Fuka Ishimaru (Ms.)
mailto: lifestyle-pr-eng@reedexpo.co.jp
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