Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of Jan. 11, 2021 - Winsight

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Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of Jan. 11, 2021 - Winsight
Industry
Insights
A roundup of noteworthy Canadian foodservice
findings for the week of Jan. 11, 2021
Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of Jan. 11, 2021 - Winsight
I G N I TE C O M PAN Y

New Concept
Developments
Proliferate
The end of December saw a number of           to all 1,000 locations across Canada.
major operators announce new concept          The software helps the chain comply
innovations and focuses.                      with COVID-19 safety protocol and
                                              provides an employee health checklist,
For example, Starbucks Canada will
                                              among other features.
open the first-of-its-kind sustainable
store in Abbotsford, British Columbia, in     Finally, Tim Hortons laid out 2021
early 2021. The drive-thru store was          priorities. The chain’s president said
constructed in less than a week and           Tim Hortons would focus on the
was designed to reduce energy needs           “basics” in 2021, perfecting its core
using airtight, thermally efficient panels.   items: coffee, doughnuts and breakfast.
The panels for the roof and walls were        It will prioritize products and technology,   New sustainable store design for Starbucks Canada
manufactured off-site, eliminating            especially in drive-thru, which is where                         Image Source: NARCITY website
construction waste.                           a majority of its business came from in
                                              2020.
Meanwhile, A&W expanded its use of
management software. The chain
expanded the use of CMX Activity
Studio, which digitizes daily operations,

Source: Technomic Ignite company news

© 2021 Technomic, Inc.                                                                                                                     2
Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of Jan. 11, 2021 - Winsight
I G N I TE M E N U

Dairy-Rich Offerings
Bring Warmth During
Cold Winter Months
Dairy-rich food lends itself nicely to    Dairy also comes in multiple forms in
feelings of comfort, something            some newly unveiled desserts to push
consumers are craving now especially,     forth the indulgence. KFC Canada
given both the cold winter months and     partnered with Cinnabon to create KFC
ongoing pandemic.                         Cinnabon Dessert Biscuits, featuring a
                                          KFC signature buttermilk biscuit with
Operators are appeasing these
                                          Cinnabon cinnamon-brown sugar glaze,
cravings in various ways. In savoury
                                          topped with cream cheese frosting and
dishes, cheese on cheese or cheesy,
                                          a chocolate bow tie. And Subway
buttery fare pair together for ultimate
                                          Canada has a new Hot Chocolate
decadence. Harvey’s, for example,
                                          Cookie with a chocolate cookie base,
recently introduced a new Stuffed
                                          chocolate chunks and marshmallow
Cheeseburger, featuring beef stuffed
                                          bits.
with both cheddar and Monterey Jack
cheeses. In another example, Swiss
Chalet’s recently launched seasonal
Pull-Apart Garlic Cheese Loaf features
buns smothered in garlic butter and
melted cheese.

                                                                                   KFC Canada’s KFC Cinnabon Dessert Biscuits
Source: Technomic Ignite menu data                                                   Image Source: Food Network Canada website

© 2021 Technomic, Inc.                                                                                                      3
I G N I TE C O N S U M E R
                                                                                                                     WHAT RESOURCES DO YOU REGULARLY USE TO FIND

Young Diners Use
                                                                                                                     INFORMATION ABOUT HEALTHY DIETARY PRACTICES?
                                                                                                                                 SELECT ALL THAT APPLY

                                                                                                                                                                30%

Online Resources for
                                                                                                                               My friends and family              38%
                                                                                                                                                               27%

                                                                                                                                                               27%
                                                                                                                 Health Canada/other governmental

Healthy Diet
                                                                                                                                                              25%
                                                                                                                            guidelines
                                                                                                                                                               27%

                                                                                                                                                           23%
                                                                                                                          TV cooking or food shows           28%
When searching for healthy-eating                          Since in-person interactions are not                                                           21%
practices, consumers use trusted                           advised during the pandemic, an online
sources like family and governmental                       presence is even more important for                                                            22%
agencies the most.                                         operators. Partnering with well-trusted             Books about healthy eating or recipes       25%
                                                           social media influencers who fit the                                                           21%           Overall
Younger consumers use a variety of
                                                           brand’s image can help reach young,                                                           17%            18-34
resources to find healthy dietary
                                                           foodservice-reliant consumers while               Food magazines/publications (online or
practices and rely on online sources like                                                                                                                 19%           35+
                                                           also building brand trust.                                       print)
social media and blogs more than                                                                                                                         17%
governmental guidelines. This reflects
how much they trust and consult these                                                                                                                     17%
                                                                                                                  Food/diet guides from a hospital or
online platforms. The breadth of                                                                                                                           21%
                                                                                                                            doctor’s office
information and personal testimonies                                                                                                                     15%
that social media offers around healthy-                                                                                                                 16%
eating topics helps younger consumers                                                                        Social media influencers/accounts (e.g.,
                                                                                                                                                               30%
explore new diets and ingredients more                                                                              Instagram, Pinterest, etc.)
                                                                                                                                                        11%
easily.
                                                                                                                                                         15%
                                                                                                                                   Food blogs online           29%
                                                                                                                                                        10%
Base: 1,287 Canadian consumers who ever order from foodservice
Source: Technomic Ignite consumer data featuring the Technomic 2020 Canadian Healthy Eating Consumer Trend
Report

© 2021 Technomic, Inc.                                                                                                                                                          4
G L O B AL F O O D S E RV I C E N AV I G ATO R

Experience Matters
More Than Ever
Convenience is one end of what will be                   boom will require more experiential
the barbell strategy for restaurant                      elements, such as creating videos that
operators in 2021 and beyond. The                        serve as both entertainment and
other end will be experience—an                          instruction to go with a meal kit or
increasingly critical driver for both dine-              setting up an online branded hub for
in and off-premise traffic.                              connecting far-flung families together
                                                         for virtual meals. Guests who order a
Look for chains to complement the off-
                                                         burger box from Sonora Grill in Mexico
premise-optimized prototypes they’re
                                                         can listen to a live broadcast of the DJ
now developing with large-footprint
                                                         set at their favourite location to bring an
flagship stores and experimental
                                                         essential part of the dine-in experience
restaurant labs that showcase
                                                         to their meal at home.
innovations not found in traditional
units. Check out Nayuki Tea & Bakery’s                   We will also see more quirky attempts
new Nayuki Pro concept in China with                     to create experiences and
enhanced seating areas and tech                          environments that drive patio, parking
upgrades that create new experiences                     lot and street dining.
beyond its traditional takeaway stores.
                                                         Get the rest of what’s in store for the
Standing out amid the off-premise                        global restaurant industry in 2021 here.
                                                                                                       Sonora Grill enhanced its meal kit and burger box offering
                                                                                                       range in Mexico with a live DJ experience for home dining
                                                                                                                      Image Source: Sonora Grill Mexico Instagram
Source: Technomic Global Foodservice Navigator Program

© 2021 Technomic, Inc.                                                                                                                                         5
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