Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of Jan. 18, 2021 - Winsight
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Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of Jan. 18, 2021
I G N I TE C O M PAN Y
Operators Set
Sustainable Off-
Premise Strategies
At the end of 2020, Technomic released spork could eliminate 40 million pieces
a whitepaper entitled “What to Expect in of plastic from KFC’s operations.
Canada in 2021,” identifying trends that
These types of announcements will
will strongly define this year. Among
become more commonplace over the
those trends is “Taking a Stronger
coming months as vaccination rollouts
Stand,” which includes the expectation
allow operators to turn their attention
that operators will take a more active
back toward helping our planet.
role in protecting our environment.
Other sustainable strategies to watch
We’re already seeing leading restaurant
for include using green building
chains announce new sustainability
materials for new concept development,
initiatives meant to reduce energy and
implementing energy-saving equipment,
waste. For instance, KFC Canada is
sourcing sustainable ingredients and KFC Canada’s compostable utensil
testing a compostable spork made of Image Source: CANADIFY website
contributing to greener practices
bamboo, corn and sugarcane at select
outside of the restaurant.
restaurants. The spork breaks down
into biomass and takes 18 months to
decompose. If the trial goes well, the
Source: Technomic Ignite company data
© 2021 Technomic, Inc. 2
I G N I TE M E N U
Going Dark
Packed with anthocyanins, black- ● Palomita—Herradura tequila,
coloured ingredients are trending in reposado, Otto’s Athens vermouth,
Canadian independent restaurants as a lime, grapefruit cordial, black salt
continuance of last year’s trend of and soda (Constantine in Toronto)
purple-packed fare (which included
● Roasted Beet Salad—black and
purple corn, purple potato, ume, purple
scarlet kale, roasted beetroot,
kale, etc.). In addition to their nutritional
pickled eggplant, avocado, artichoke,
benefits, these ingredients bring a
red onion, tomato and shaved
visual wow factor.
Parmesan (Holy Grill in Calgary)
While activated charcoal and squid ink
● Steak Tartare—black goat cheese
pastas have found some momentum in
and potato chips (St. Lawrence Revitasize’s Black Lemonade with activated charcoal
previous years, other dark ingredients Image Source: Revitasize Facebook
Restaurant in Vancouver)
are more up and coming. Black salt,
garlic, kale and ash are among the
ingredients we’re watching in
independent restaurants. Here are
some examples:
Source: Technomic Ignite menu data
© 2021 Technomic, Inc. 3I G N I TE C O N S U M E R
Consumers Find Joy “I TEND TO ENJOY THE SAME DESSERTS I ATE AS A CHILD.”
(AGREE & AGREE COMPLETELY)
in Childhood Gen Zers 46%
Desserts Overall 34%
Nostalgia for childhood favourites is Outrageous Blizzard and a Sour Patch
strongest among younger consumers Kids Blizzard. Additionally, Krispy
and varies by generation. Gen Zers are Kreme Canada debuted a banana
twice as likely as matures to agree that pudding doughnut mashup, as well as Millennials 34%
they enjoy desserts from childhood. In doughnuts inspired by lemon bars,
general, classic comfort foods have strawberry cheesecake, birthday cake
surged on menus in the era of COVID- and chocolate chip cookie dough.
19, speaking to consumer demand for
reliability and familiarity. Gen Xers 31%
Much of today’s innovation is focused
on craveable dessert mashups. For
example, Dairy Queen often
incorporates classic, long-standing Baby boomers 31%
candy brands as mix-ins in their
signature Blizzards to drive appeal, with
past offerings including a Smarties
Brownie Blizzard, a Reese’s
Matures 23%
Base: 499 consumers who ever eat dessert
Source: Technomic Ignite consumer data featuring the Technomic 2020 Canadian Dessert Consumer Trend Report
© 2021 Technomic, Inc. 4G L O B AL F O O D S E RV I C E N AV I G ATO R
New and Improved
Products Shine in the
Current Normal
The immediate impact of the crisis put higher-quality ingredients and
menu development on hold across enhanced preparation methods.
much of the world as operators reacted Suppliers will play a critical role in the
to quarantines and all the disruption development of these products.
that followed.
That said, LTOs remain important.
Whether by coincidence or by design, Expect more along the lines of
operators turned their attention to celebrity-endorsed meals, mashups that
product upgrades as menu use ingredients already on hand and
development activity began to pick up. app-only secret menu items and
We saw “new and improved” items roll exclusives. For all menu development,
out across to globe, taking some of the expect a strong emphasis on local and
spotlight from innovation as consumers clean label.
craved the familiar but also new.
Read the rest of Technomic’s 2021
Looking ahead, we will see more chains Global Trends Outlook.
upgrading their fried chicken, coffee,
And check out how we did in our 2020
burger patties and pizza toppings with
Outlook.
Tim Hortons rolled out
new and improved breakfast
sandwiches with crispier bacon and
fluffier English muffins at restaurants in Canada
Source: Technomic Global Foodservice Navigator Program Image Source: Tim Hortons Canada press release
© 2021 Technomic, Inc. 5WAN T M O R E I N S I G H T S ?
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