Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of July 12, 2021

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Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of July 12, 2021
Industry
Insights
A roundup of noteworthy Canadian foodservice
findings for the week of July 12, 2021
Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of July 12, 2021
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Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of July 12, 2021
I G N I TE C O M PAN Y

Taco Bell Set to                                                                                    TACO BELL CANADA

Expand Across
                                                                                                 YEAR-END LOCATION COUNT

                                                                                                                             50

Canada
                                                                                                                      47

                                                                                                           39
Canadian franchisee Redberry                footprint by only 6.5% in 2020 on a
Restaurants has agreed to acquire 14        year-over-year basis.
existing Taco Bell locations in Canada.                                                          31
                                            Redberry Restaurants currently
In addition to the active locations, the
                                            operates 135 Burger King and Pizza
group penned a deal with Taco Bell                                                        24
                                            Hut locations in four different provinces.
Canada to develop 50 new shops in the
country over the next few years,
significantly increasing Taco Bell’s
footprint in Canada.
Though not nearly as widespread as it
is in the United States, Taco Bell
Canada has seen steady location
growth over the past five years though it
slowed its expansion slightly in the past
year. After several years of sustained
double-digit unit growth, the quick                                                      2016   2017      2018       2019   2020
service Mexican chain increased its

Source: Technomic Ignite Company

© 2021 Technomic, Inc.                                                                                                             3
I G N I TE M E N U

Operators Embrace
the American South
Many Canadian operators are turning to     Turning to Louisiana, Fatburger Canada
the American South for inspiration when    recently launched a limited-time Cajun
it comes to new and limited-time menu      BBQ Burger, featuring its new Cajun
items. Although global influences have     sauce. Ricky’s All Day Grill also took
been growing in popularity for some        inspiration from the area with its new
time now, perhaps this is an indication    Beef Po’Boy.
we will start to see even more specific
                                           Arby’s Canada also got in on the trend
regional influences as consumers
                                           with its recently added limited-time
continually seek out unique and exciting
                                           brisket dishes, including a Brisket
flavours.
                                           Bacon Flatbread Sandwich and Brisket
One such example of this regional          Poutine, both featuring beef brisket and
influence is the rising popularity of      barbecue sauce.
Nashville hot chicken. Both Burger King
                                           Many of these regional cuisines are
Canada and Red Lobster Canada
                                           adaptable, allowing operators to serve
recently launched limited-time Nashville
                                           them up traditionally or put a unique
Hot Chicken Sandwiches. Denny’s
                                           spin on them for further culinary
Canada came out with its own twist on
                                           creativity.
the regional sandwich with its limited-
time Nashville Hot Chicken Melt.
                                                                                         Beef brisket sandwich
Source: Technomic Ignite Menu                                                         Image Source: Shutterstock

© 2021 Technomic, Inc.                                                                                        4
I G N I TE C O N S U M E R                                                                                                                                   % point change
                                                                                        What changes do you expect restaurants to make so that
                                                                                                                                                             from Q1 2021 to
                                                                                        you feel safe and comfortable?
                                                                                                                                                                    Q2 2021

COVID-19 Safety                                                                         All staff wearing gloves

                                                                                        Single-serve utensils and cups
                                                                                                                                                                        -3.9

                                                                                                                                                                        -3.4

Signals Change
                                                                                        Plexiglass barriers                                                             -3.2

                                                                                        More hand sanitizer dispensers                                                  -3.1

                                                                                        Disposable/recyclable, single-use menus                                         -2.9

With more Canadians receiving COVID-         consumers looking for safety cues          All staff wearing face masks                                                    -2.8
19 vaccinations, Technomic Ignite            when comparing Q2 2021 to Q1 2021.
                                                                                        Restrictions on number of diners                                                -2.7
Consumer brand ratings data shows
                                             Expectations for personal protective
that diners have increased their overall                                                Fewer self-serve options (e.g., salad bars, coffee stations, etc.)              -2.6
                                             equipment such as restaurant
restaurant usage in Q2 2021 compared
                                             employees wearing gloves, plexiglass
to the prior quarter. More than half of                                                 Fewer tables/greater distance between diners                                    -2.6
                                             barriers between cashiers and
Canadians (51%) now say that they
                                             customers, and employees wearing
visit or order food from a restaurant                                                   Restrictions on usage of self-serve beverage/fountain                           -2.6
                                             face masks are among some of the
once a week or more frequently.
                                             most significant changes.                  Contactless delivery                                                            -2.4
In addition to increased weekly
                                             As public health guidelines may ease
restaurant usage, changes in what                                                       Single serve condiments only                                                    -2.2
                                             for vaccinated people, restaurant
consumers say will make them feel safe
                                             operators must continue to find a
and comfortable in restaurants signals                                                  More prepackaged, grab-and-go options                                           -2.1
                                             balance between guests still seeking
Canadians are feeling more
                                             these extra precautions to feel safe and
comfortable dining out again.                                                           Staff visibly cleaning high-touch areas                                         -1.9
                                             those who may have deprioritized these
The table to the right shows visible         measures.                                  Contactless transactions                                                        -1.3
declines in the percentage of
                                                                                        Staff to assist with kiosk or tablet ordering                                   -1.2

Base: 5,600 consumers ages 18+ per quarter                                              Staff to help open and close restaurant doors                                   -1.0
Source: Technomic Ignite Consumer

© 2021 Technomic, Inc.                                                                                                                                                   5
G L O B AL F O O D S E RV I C E N AV I G ATO R

Restaurants Aid in the
Race to Vaccinate
A year and a half into the pandemic and                  Jakarta and worked to make shots            based Mister Donut donated a portion
the virus is still leading countries to                  available to its employees there.           of sales from its recent Vaccine Donut
impose and extend restrictions in many                                                               range to local COVID-19-related
                                                         In Russia, McDonald’s is rewarding
places around the world.                                                                             research.
                                                         employees with one-time bonuses of
While restaurants have been and                          between about US$40 and US$60               And in Mexico, Toks—a homegrown
continue to be one of the hardest-hit                    (depending on region) along with four       chain celebrating its 50th anniversary in
sectors amid lockdowns, that is not                      hours of paid leave and other incentives    2021—offered free coffees to
stopping operators from making efforts                   to get vaccinated.                          vaccinated guests, one of the many
to promote vaccinations and help get                                                                 operators to encourage vaccinations via
                                                         In the Philippines, multichain operator
markets reopened.                                                                                    free food and drinks in recent months.
                                                         Max’s Group is offering vaccinated
Here are a few recent examples of how                    guests exclusive deals such as free         Keep up to date on chain developments
restaurant chains are doing their part to                dishes, drink upsizes and BOGOs at          with Technomic’s quarterly Global
battle the ongoing crisis.                               Max’s Restaurant, Yellow Cab Pizza          Operator Briefing, the industry’s most
                                                         Co., Krispy Kreme, Jamba and other          comprehensive digest of global news
In Indonesia, homegrown coffee giant
                                                         brands.                                     spanning corporate, expansion, tech
Kopi Kenangan helped fund a new
                                                                                                     and M&A across 25 countries. Learn
centralized vaccination centre in                        In Thailand, the local division of Japan-
                                                                                                     more.

Source: Technomic Global Foodservice Navigator Program
Note: Units based on data from end of 2019

                                                                                                                         Image Source: Shutterstock
© 2021 Technomic, Inc.                                                                                                                                6
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