Industry Insights A roundup of noteworthy foodservice findings for the week of March 8, 2021 - Winsight

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Industry Insights A roundup of noteworthy foodservice findings for the week of March 8, 2021 - Winsight
Industry
Insights
A roundup of noteworthy foodservice findings
for the week of March 8, 2021
I G N I TE C O M PAN Y

Breakfast Launch
                                                                                                                WENDY’S U.S. SAME-STORE SALES
                                                                                                                  YEAR-OVER-YEAR CHANGE %

Boosts Wendy’s                                                                                                             7.0%

                                                                                                                                       5.5%
Wendy’s breakfast menu launch proved                        Wendy’s announced plans to invest
to be a success in 2020, playing a                          more heavily in breakfast in 2021, with
major role in boosting the chain’s                          expectations that morning daypart sales
performance over the second half of the                     could grow up to 30% this year from                                                   2.0%
year.                                                       intensified marketing efforts.
Same-store sales grew 2.0% for                                                                         0.0%
Wendy’s in 2020, capped by a 5.5%
surge during the fourth quarter ended
Jan. 3, 2021. The year prior, the burger
chain registered 2.9% annual same-
store sales growth.

                                                                                                                 -4.4%

                                                                                                      Q1 2020   Q2 2020   Q3 2020    Q4 2020    2020 Total

Sources: Technomic Ignite company data and Wendy’s Investor Relations

© 2021 Technomic, Inc.                                                                                                                                       2
I G N I TE M E N U                                                                                        NO. 1 FEBRUARY LTO

Cheesy Breakfast
                                                                                                          BY PURCHASE INTENT
                                                                                                          Sausage, Egg and Cheese

LTOs Garner Broad
                                                                                                          Bagel Breakfast Sandwich
                                                                                                          Melted American cheese over a
                                                                                                          freshly cracked egg, grilled      61% of consumers
                                                                                                          sausage, all on a toasted bagel
                                                                                                                                            say they are likely
Appeal in February
                                                                                                          (Jack in the Box)
                                                                                                                                            or very likely to
                                                                                                                                            purchase this item
Among the limited-time offers that                             breakfast handhelds didn’t show up in
Technomic ran through its monthly                              the top 20 lists for draw, uniqueness or
Ignite concept testing survey, cheesy                          craveability.
breakfast handhelds forged their way to
                                                               As a result, we designate most of these
the top of the purchase intent list.
                                                               as broad appeal items, which is
Within the top 20 list were a Sausage,
                                                               typically a good indicator of concepts
Egg and Cheese Bagel Breakfast
                                                               that could become permanent menu
Sandwich from Jack in the Box;
                                                               features, as they typically appeal to
Chicken, Bacon And Cheese Croissant
                                                               core users of the brand but may lack
Stuffers and Three Cheese Croissant
                                                               the excitement seen in items with
Stuffers from Dunkin’; and a Breakfast
                                                               higher draw, uniqueness or craveability.
Bacon King Sandwich from Burger
King. Various cheeses, meats, buns
and other toppings packed these
appealing breakfast sandwiches.
Although these items had high
purchase intent scores, cheesy

Source: Technomic Ignite menu data featuring concept testing                                                                                    Image Source: Jack in the Box website

© 2021 Technomic, Inc.                                                                                                                                                             3
I G N I TE C O N S U M E R
                                                                                                         WHAT MEAL DID YOU EAT DURING YOUR MOST RECENT ORDER OR
                                                                                                         VISIT? (CONSUMERS ORDERING ONLINE FOR PICKUP OR DELIVERY)

Digital Order                                                                                                                          3%

Dayparts Drift
                                                                                                                Breakfast/a.m. snack
                                                                                                                                       5%

                                                                                                                                            23%
                                                                                                                              Lunch
                                                                                                                                            26%
As online ordering accelerated                                  indicate that foodservice helps them
throughout 2020, new dayparts                                   meet their daily obligations.
emerged as digital areas of consumer                                                                                                   4%
                                                                Operators looking to maintain traction              Afternoon snack
opportunity. With the pandemic
                                                                among newly minted digital guests                                      6%
shuttering dining rooms across much of
                                                                should consider promoting non-dinner                                                         2019
the U.S. for a significant period of the
                                                                dayparts through digital channels.
year, consumers were forced to rethink                                                                                                             67%       2020
the ways—and times of day—in which                                                                                           Dinner
they engaged with restaurants.                                                                                                                    60%
Work-from-home situations, remote
learning schedules and increasingly
                                                                                                                                       2%
complicated out-of-home trips—fraught                                                                               Late-night snack
with extra safety precautions—all                                                                                                      2%
contributed to the shift. Although not
shown, Technomic data reveals
significant growth in the number of                                                                                                    1%
“time-starved” consumers—those who                                                                                            Other
                                                                                                                                       2%

Base: 4,153 (2019) and 4,490 (2020) recent chain guests ordering online for pickup or delivery
Source: Technomic Ignite consumer data

© 2021 Technomic, Inc.                                                                                                                                               4
G L O B AL F O O D S E RV I C E N AV I G ATO R

Operators Serve Up
Fresh Batch of IPOs
Last October, we identified a number of                  Ediya Coffee | South Korea
operators looking to go public across
                                                         The homegrown coffee cafe chain is
the world—particularly across the Asia
                                                         once again mulling an IPO, having
Pacific region, from Kyochon and Paik’s
                                                         previously shelved plans in 2018. With
Coffee in South Norea to Nayuki and
                                                         more than 3,000 locations, Ediya is
Heyteq in China to Guzman y Gomez in
                                                         twice the size of its closest coffee
Australia.
                                                         competitor.
Additional chains have since started
                                                         Sapphire Foods | India
readying IPO plans. Here’s a recap of
recent developments.                                     Set to launch an offering as early as
                                                         this year, this KFC, Pizza Hut and Taco
Dodo Brands | Russia
                                                         Bell franchisee oversees a portfolio of
The Dodo Pizza parent reportedly                         more than 400 units of the Yum Brands
expects to launch an IPO by 2024. In                     chains in India, Sri Lanka and the
addition to operating Russia’s largest                   Maldives.
pizza chain, Dodo Brands recently
                                                         Pizza Hut | Australia
introduced both a coffee concept and a
doner brand.                                             Local owner Allegro Funds is reportedly
                                                         mulling an IPO for the market’s No. 2
                                                         pizza chain in the near future.
Source: Technomic Global Foodservice Navigator Program                                             Image Source: Shutterstock

© 2021 Technomic, Inc.                                                                                                     5
COVID-19 DISRUPTION INDEX

                                                                                                                           COVID-19
COVID-19 Disruption Index is                Change Versus Previous Week and                                                              PERCENT      PERCENT
                                                                                     TOP 5 MOST DISRUPTED MARKETS      DISRUPTION
                                                                                                                                          CHANGE       CHANGE
powered by Shortest Track, utilizing AI,    Month                                        BY INDEX POINT CHANGE                INDEX
                                                                                                                                          VERSUS       VERSUS
machine learning and disparate sets of      Change versus previous week/month           (VERSUS PREVIOUS WEEK)      (MAX: 1.00, HIGH
                                                                                                                                       LAST WEEK   LAST MONTH
                                                                                                                       DISRUPTION)
data resources to quantify the potential    allows users to see if the market is
risks that U.S. businesses face from the    becoming more or less disrupted over
spread of the COVID-19 virus at the         time. Changes that are positive (+)
market level.                               show a move toward becoming              1   Lynchburg, Va.                      0.348        1.67%        6.26%
                                            increasingly more impacted by COVID-
The highest index possible is 1.00,         19 (not good). Changes that are          2   Lewiston-Auburn, Maine              0.453        1.19%        4.25%
which is not good and reflects markets      negative (-) show a trend toward being
that are extremely disrupted. The index     less impacted by COVID-19 (good).        3   Charlottesville, Va.                0.371        1.36%        4.97%
is updated on a weekly basis.
                                            Ignite Subscribers: Download full        4   Casper, Wy.                         0.080        6.39%       11.88%
The COVID-19 Disruption Risk Index          market report
shares weekly updates through a                                                      5   Richmond, Va.                       0.487        0.95%        3.19%
business lens, rather than a health lens,
and incorporates more than 20 different
data signals to measure disruption and
predict future impact. These signals
include infection rates, deaths, state-
level restrictions and social distancing
requirements, population densities and
mobility, group size limitations and
lifestyle risk factors contributing to
spread. More information is available
HERE.

Notes: Data updated March 1, 2021
Source: Shortest Track

© 2021 Technomic, Inc.                                                                                                                                          6
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© 2021 Technomic, Inc.
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