Be a part of the world s leading event for Scandinavian design - Feb 9-13 2021 - Stockholm Furniture & Light Fair
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Be a part of the world´s leading event for Scandinavian design. Feb 9–13 2021
There are many reasons to be here. • Meet 37,000 visitors from over 100 countries • New business opportunities • Several dedicated target groups looking for the latest news and trends within furniture and lightning design • Inspiring seminars within the areas of design and architecture • More than 670 companies are represented • Meet international media representatives • Build and strengthen your brand • Be a part of the world´s leading event for Scandinavian design Book a stand
Exhibitions & Activities 2020
Stockholm Furniture & Light Fair hosts new guest exhibitions and unique installations
for each fair to further shine a spotlight on Scandinavian design and architecture.
Guest of Honour Editors´ Choice Award
Every year a highly acclaimed international Stockholm Furniture & Light Fair´s prize –
Doshi Levien, Guest of Honour 2020
designer, design studio or architect is invited the Editors´ Choice Award – is a awarded
to create an installation in the heart of the to the fair´s Best Stand, Best Product and
entrance hall. Rising Star.
The Design Bar Born Classic Award
A mix between an exhibition and a top-class The design award ”Born Classic” goes
restaurant. The assignment to create the Design to a piece of furniture or lightning with
Bar is given to a new designer/chef every year. potential to be a future design classic.
The award is announced by Stockholm
Furniture & Light Fair in collaboration
Stockholm Design & with the action house Bukowskis.
Swedish designer Fredrik Paulsen, The Design Bar 2020
ArchitectvTalks
Trend lectures, panel discussions and relevant Greenhouse
debates on interesting and current topics The display window for young and
for the industry, held by well-respected unestablished indepentendent designers
companies and high-profiled design profiles and design schools.
from around the world.
LASSIC
Marion Ringborg and Linn Söderström,
Restaurang Garba, The Design Bar 2020
Let´s talk numbers
Facts and statistics 2020
We never get tired of talking about why you should appear at the
world´s leading event for Scandinavian design. But now it´s time for
the numbers to do the talking.
Everyone is here. Are you?
36,087 visitors (Swedish / International)
944 media representatives (355 international) All visitor categories
70,000 sqm
Designers and Architects 31%
30% international visits represents 86 countries
16 % Purchasers 21%
628 exhibitors from 86 countries
31% Sales and CEO/owners 15%
94% of trade visitors have sole or joint purchasing responsibility
Interior designers and
60% of trade visitors work for private sector businesses 13 % decorators 13%
43% of trade visitors from private sector businesses work in Project managers 3%
architectural offices or furniture retail markets 15 % 21 %
Event organizers 1%
Other 16%
Voices from the fair
For us Stockholm Furniture & Light Fair is the
main event of the business year. It´s like Christmas
for me and always so exciting to show new
products and see the reaction from the visitors
on what we are presenting. All our customers
come and bring all their employees here to find There has been so much to take in over the time I’ve
products for their offices. been here and I’ve been completely overwhelmed.
Much of what I’ve seen has been eye-opening and
Chris Martin,
I’ve discovered that some of the designers I’ve long
Designer-in-Chief, Massproductions
admired are actually from Scandinavia.
Remy Mishon
Journalist, House & Garden
Stockholm Furniture & Light Fair is the most
important fair for us. 46% of our sales come from
Sweden and our biggest customers are here, so it
makes sense.
Peter Erlandsson,
CEO and one of the owners, String Furniture
How to make a K2
bigger impact
K1
A Design & Contract Market
Meeting
There are many ways to strengthen your presence
V
point
East
Home & Contract
B
at the Stockholm Furniture & Light Fair. Let´s have Kitchen & Entrance
a look at some of them. Stockholm Design
Home Furniture Bathroom NEW AREA
& Architecture Talk & Lighting
• Use strategically placed digital displays to make Main
Entrance
a strong visual experience Press Center
• Participate in the seminar programme
C
• Create evening activities down town at the
Stockholm Design Week that runs parallel during
Hotel
the Stockholm Furniture & Light Fair
Design & Contract Market
• Collaboration through sponsor- and partnership
Greenhouse
NEW AREA Kitchen & Bathroom The east part of Hall B will be dedicated exclusively to Kitchen & Bath. The space will be an engaging area with new vibrance and clarity. What's in it for the visitor? Visitors immediately connect hall color with content- and recognise content from the A & C halls. They will have access to a restaurant area with informal meeting spaces. What's in it for exhibitor? Exclusive area which targets specific content and attracts relevant visitors. There are display opportunities for companies in the restaurant, café and, lounge areas - customizable to needs. “You are here” signage ensures visitors won’t miss both sides of Hall B.
Meet the brands, the designers, the cold,
the darkness and the warm hospitality.
Marketing & Press
Experience new, innovative and sustainable
furniture and lighting design.
Feb 4–8 2020
We form the world's leading
event for Scandinavian design
Stockholm Furniture & Light Fair is supported by an
extensive marketing campaign, using a wide line-up
of marketing tools and PR to reach multiple specific
target groups.
We have press coverage from over 944 journalists,
of which more than 355 are international journalists.
70,000+ Instagram followers
Search Engine Marketing (SEM) 5,000,000+ recipients
17 campaigns to increase ticket sales
Stockholm Furniture & Light Fair | stockholmfurniturefair.com
Stockholm Design Week | stockholmdesignweek.com
Dörrarna öppnas
under en enda dag
Årets höjdpunkt för dig som älskar
möbler och belysning. Se de senaste
nyheterna från 700 utställare och
upplev unika utställningar av kända
designprofiler. Spana in trender, lyssna
på inspirerande föreläsningar och se
morgondagens designklassiker.
Nytt för i år är att du kan beställa
utvalda produktnyheter innan de
kommer till butik! Det finns helt enkelt
inget bättre ställe för dig som älskar
skandinavisk design.
Lördag
8 februari
10–17
Köp din biljett på
stockholmfurniturefair.com
designade av Fredrik Paulsen
Möblerna på bilden är
Stockholm Furniture & Light Fair | stockholmfurniturefair.com
Prices 12–100 sqm SEK 1,655 / sqm >100 sqm SEK 1,625 / sqm ExpoStart SEK 7,595 per exhibiting company (will only be returned in the event of no stand being available) Co-exhibitors SEK 6,495 Corner Visibility SEK 3,500 (Stand with two or more open sides. Subject to availability.) Mandatory environmental fee for sustainable waste disposal 1–15 sqm SEK 95/stand 16–49 sqm SEK 295/stand > 50 sqm SEK 995/stand Book a stand
Questions? – We have the answers!
Sales Agents for foreign countries Project Team
+46 70 789 42 91 DENMARK Kristian Slättberg, Operative Event Manager
sales.furniturefair@stockholmsmassan.se Marianne Sjöberg and Jonny Sjöberg +46 749 44 88
+45 26 15 91 98 kristian.slattberg@stockholmsmassan.se
stockholmsmassan@mail.dk
We look forward to welcoming you to the
leading event for Scandinavian design ESTONIA / LATVIA / LITHUANIA Jennifer Gröhn, Operative Event Manager
Margus Parve, +372 6 143 085 +46 749 43 48
info@karol.ee jennifer.grohn@stockholmsmassan.se
FINLAND Cecilia Nyberg, Project Area Manager
Anne Laaksonen, +358 44 278 2088 +46 749 43 86
anne.laaksonen@alpromotion.fi cecilia.nyberg@stockholmsmassan.se
GERMANY / SWITZERLAND / AUSTRIA
Annelie Bäck-Heuser, +49 202 283 81 26
baeck-partner@t-online.de
ITALY
Marilena Puppi, +39 02 34 50 605
info@ogs.it
SPAIN / FRANCE / BELGIUM / NETHERLANDS
Eduardo Teixeira-Alves, +34 6514 152 84
Book a stand info@teixeira-consulting.comRuns parallel WorkSpace Sweden
with Stockholm – the forum for the workplaces of tomorrow
Furniture &
Light Fair WorkSpace Sweden is a fair that runs parallel with Stockholm Furniture &
Light Fair. This fair put the lights on the daily challenge companies all over
Sweden facing through rapid digitalization. WorkSpace Sweden is a perfect
platform – created to help companies generate new profits while also
meeting the needs of employees who have new expactations concerning
the working experience.
Five reasons to exhibit at WorkSpace Sweden
• Make direct contact with forward-thinking decision-makers who have
come to actively seek out new solutions and inspiration
• Benefit from unique contacts with business leaders and decision-makers
• Save time by networking and presenting your products/services to many
potential customers
• Create trust in your brand and raise its profile
• Top up your industry knowledge and be inspired by all the latest
innovations
Exhibition runs February 9-11, 2021
Seminars held February 10-11, 2021You can also read
