Sponsorship and Partnership Opportunities - Ryan Lay, Sponsorship Coordinator Christine Mitchell, General Manager - Ontario Winter ...
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Sponsorship and Partnership Opportunities Ryan Lay, Sponsorship Coordinator ryanlay08@gmail.com | 705-309-5797 Christine Mitchell, General Manager info@orillia2020.ca | 705-325-1450
It is with great honour that the City of Orillia will be playing host to the 2020 Ontario Winter Games! Athletes will compete in 27 sports, centralized throughout Orillia, Barrie, Oro-Medonte, Rama and Severn over the four day competition taking place on February 27 to March 1, 2020. This will allow participants and spectators to cheer on various sports! Orillia and area is ready to welcome 3,500 athletes, coaches, officials and dignitaries. For the first time ever, the Games are projected to be at capacity. With the games having a smaller footprint and the additional participants, it is estimated that most of the $5 million dollars in economic impact will be concentrated with the 5 communities hosting the Games. We are committed to hosting the very best Ontario Winter Games. The Games can be a springboard for athletes, coaches, organizers and volunteers to move on to the Canada Games, Pan Am Games/Parapan Am Games, and the Olympics/Paralympic Games. We will need the help of almost 700 volunteers and the financial support of businesses in the community. Our team is pleased to present you with this package outlining the many opportunities for your business to be involved with the 2020 Ontario Winter Games. The Orillia 2020 Ontario Winter Games will attract not only the many participants, but an additional 5,000 spectators from all over Ontario. These Games are a great opportunity to showcase your community to people visiting from across Ontario and promote local tourism and community attractions for visitors. Sponsorship of the Orillia 2020 Ontario Winter Games provides a unique opportunity for businesses to demonstrate community support and directly assist in the development of amateur athletes from Ontario. Your contribution will not only help to make this an experience that will last a lifetime for many athletes, but also to create a legacy for the future. We hope that you will choose to be a part of this important event and help us show Ontario what an amazing and proud community we have. The success of the 2020 Ontario Winter Games will be a success for all. Thank you for your consideration! For sponsorship or other inquiries, please contact: Ryan Lay at 705-309-5797 or ryanlay08@gmail.com
ABOUT THE ONTARIO WINTER GAMES The Ontario Games are the province’s largest multi-sport event. Funded largely by the Government of Ontario, this premier event takes place every two years. Municipalities compete aggressively for the opportunity to host. Orillia hosted the 2018 Ontario Winter Games and the Games Organizing Committee is excited to carry the success of those games into 2020. The top amateur athletes from across the province compete for the opportunity to represent their community in the 2020 Ontario Winter Games. Athletes competing in these games may graduate to represent Ontario at national competitions or Canada Games or one day represent Canada at the Olympic/Paralympic Games, Pan American/Parapan American Games, Commonwealth Games and other international competitions.
GAMES AT A GLANCE: Games: 3,500 participants, 27 sports, 700+ volunteers, athletes 12-18 years, four days (Feb. 27 - Mar. 1), venues centralized to Orillia and Barrie area, $5 million in estimated economic activity. Spectators: 5,000+ visitors are expected to visit Orillia, Barrie, Oro-Medonte, Rama and Severn area to see the Games. Family and friends of the athletes make up a large percentage of the spectators; however, the communities involved also have a strong presence, particularly at events like the Opening Ceremony. With the support of the community, we are able to make these Games free to be enjoyed by all. Quality Venues: Orillia, Barrie, Oro-Medonte, Rama and Severn boast world class facilities including the Orillia Recreation Centre, Rotary Place, Barnfield Point Recreation Centre, Barrie Athletic Club, Holly Community Centre, Allendale Recreation Centre, Rama Mask, Georgian College, Mount St. Louis Moonstone and Horseshoe Resort. Partnership Opportunities: Opportunity to showcase your community through various sponsorship levels. Customized benefits to maximize exposure and return on sponsorship investment. Online: orillia2020.ca website exclusive with links to Orillia and area communities, partners and Provincial Sport Organizations. Broadcast Coverage: Coverage through local radio, newsprint, and TV coverage (Rogers and CTV) during the events and pre and post Games coverage with built-in sponsorship announcements and interviews. Exposure through all Orillia 2020 social media properties. Market Integration Opportunities: Customized marketing programs that reach the target consumer provincially, regionally and locally.
SPONSORSHIP OBJECTIVES:
Revenue that is generated from sponsorship for the 2020 Ontario Winter Games will be used to directly support the development of Ontario athletes
as they chase their dreams of one day competing at national and international competition like the Olympic and Paralympic Games. In addition to ath-
lete development, sponsors will also help strengthen the Orillia and Barrie communities by leaving a lasting legacy that goes directly back to the host
community.
Generate Supporting the Brand awareness Raise your Get in front of your
strong leads community is & media exposure profile target market
great for business!
THE ORILLIA 2020 ONTARIO WINTER GAMES 3,500 athletes and participants will travel to the region to compete in the following sports: Artistic Swimming Alpine Skiing Badminton Biathlon 5 Pin Bowling Curling Fencing Cross Country Skiing Field Hockey Futsal Hockey (Men’s) Judo Karate Kickboxing Para Alpine Skiing Para Nordic Skiing Ringette Sledge Hockey Snowboard Speed Skating Squash Target Shooting Weightlifting Wheelchair Wheelchair Curling Wrestling Wushu Basketball
REGIONAL IMPACT
MUNICIPALITY SPORTS PARTICIPANTS
Artistic Swimming, 5 Pin Bowling, Curling, Wheelchair Curling, Fencing, Futsal,
Orillia 1648
Judo, Kickboxing, Ringette, Wushu
Badminton, Field Hockey, Sledge Hockey, Speed Skating, Squash, Wheelchair
Barrie 934
Basketball, Weightlifting, Karate, Wrestling
Oro-Medonte Biathlon, Cross Country Skiing, Para Nordic Skiing 253
Rama Hockey (Men’s), Target Shooting 242
Severn Alpine Skiing, Para Alpine Skiing, Snowboard 423SPONSORSHIP OPPORTUNITIES You will have the opportunity to work directly with the Sponsorship Team to customize your benefits and develop a personalized sponsorship activation strategy. Below are examples of the many sponsorship opportunities available. Naming Rights • Named the Orillia 2020 Ontario Winter Games Presented by [Your Company Name] • [Your Company Name] Proud sponsor of the Orillia 2020 Ontario Winter Games • 2020 Ontario Winter Games Opening Ceremony presented by [Your Company Name] • [Your Company Name] Named Official Partner of the Orillia 2020 Ontario Winter Games • [Your Company Name] Named Official “Event” Sponsor of the Orillia 2020 Ontario Winter Games Partnership Benifits • Event exclusivity in your product category • Exposure at press conferences • Short video showcasing your company • Reserved VIP event seating with priority parking • Exclusive invitations to VIP and media functions • Recognition and tickets to sports dinners and awards ceremonies • Ability to utilize Games logo to drive traffic to events • Ability to declare the event FREE due to partnership • Sponsorship video interveiwing your company
Name & Logo • In-venue audio mention and video board coverage where applicable
• Opportunity to say welcoming remarks to athletes, coaches and officials
• Name/logo inclusion in all print materials • Broadcast coverage i.e local radio, newsring and TV
• Dominant exposure in all event advertising • Sponsorship announcements
• Logo and website link on Games website (orillia2020.ca) • Participation in Opening Ceremony
• Premium logo placement on Games website (orillia2020.ca) • Opportunity to present athletes and coaches with medals
• Signage throughout Opening Ceremony • Banners/signs displayed at all venues
• Name and logo displayed on big screen/mainstage throughout • Ownership of co-developed properties
Opening Ceremony • Set up booth at sponsored event/venue
• Name and logo in all advertising and promotional material • Social media contests
• Participant bus sponsorship
Marketing & Promotion • Athlete social event sponsorship
• Snapchat filter sponsorship
• Flyer/coupon/product placement in 3500 participant welcome kits
• Other customized marketing ideas
• Prominent recognition as Corporate Sponsor throughout all
Games communication
• Premium signage placement at al sporting venues, and hotel locations
• Advertisements in Games Official Athlete’s HandbookSUCCESS OF THE 2018 GAMES
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