ADA CROSSMEDIA MEDIA DATA - Understanding the future today - iq digital
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ADA CROSSMEDIA MEDIA DATA Understanding the future today
ADA CROSSMEDIA MEDIADATEN What you can expect What ada stands for Target group & Keyfacts New features & Highlights Magazine - Concept Magazine - Content Formats Magazine - Keyfacts
ADA ... WHAT WE STAND FOR
The ada mission
Germany, the home of inventors and world market leaders, is in
danger of losing touch with the future. Technological progress
and global complexity are dramatically increasing the pace of
developments in companies and in markets around the world.
We must reinvent the process of learning if the country of the
economic miracle is to remain the world’s leading exporter in
years and decades to come. This is why we created ada, a new
kind of platform never seen before.
A national, digital education offensive for Germany’s companies
that ensures involvement and that is inspiring and effective.
In this way, the land of poets and thinkers will become a
country of 80 million digital pioneers. And tomorrow’s leading
export nation – on the road to an Economic Miracle 4.0!
3
ADA ... WHAT WE STAND FOR
The ada universe
PERSONNEL DEVELOPMENT 4.0 365 days of the fellowship
The Fellowship Programme platform/community
Participation subject to nomination of a partner
In total, 480
pages
Personal development of future skills, value-enhancing transfer
for your own company & social engagement for an Economic
ada Magazin
Miracle 4.0
Employee bonding & empowerment Multiple podcast series
each year
Partners in 2020:
Weekly newsletter
“Letter from the Future”
Multiple events each year
Highlights: “Morals & Machines” & “Ada Lovelace Festival”
4
ADA … OUR READERS
Your direct line to exactly the right target group for your campaign
ada is designed to appeal to everyone who wants to embark
on the greatest adventure of our era.
The members of the target group are very well-educated,
career-focused and well-off.
They are 35 years old on average and belong to the young,
modern mainstream.
They are looking to find their bearings. They want context and
a qualified source of information – and they are extremely
tech and IT-savvy.
Moreover, the ada target group is culturally and
geographically mobile. The members of this target group
are searching for new solutions, and they are determined,
flexible and open-minded.
5
NEW … ADA PODCAST
The weekly audio format
A specific topic is discussed by two people from ada
and then analysed in depth with contributions from
experts, CEOs, researchers and start-up founders.
The ada podcast …
… is aired in series (each lasting 6 weeks).
… is bookable on a weekly basis
(always on a Friday).
… averages 10,000 downloads per episode.
… is available on the ada website, in the ada
newsletter, and on Spotify, iTunes & Deezer.
… is bookable with an audio ad (up to 30 secs).
6
NEW… ADA NEWSLETTER
adaption: Letter from the future der Zukunft
Our world is changing. Radical, unexpected, rapid. Adaptation becomes a survival strategy. Only
those who manage to reinvent themselves in changing circumstances can help shape tomorrow.
The ability to adapt is the key competence of the 21st century. The "Letter from the Future" wants
to help increase the adaptability quotient of readers in the age of digital transformation.
In the weekly "Deep Dive" we take up a current technological topic that we need to understand
today in order to be able to derive the right consequences tomorrow. The "Burn to Learn" section
is designed to encourage readers to question familiar knowledge and acquire new knowledge.
To ensure that the general pressure to change and the high pace of change do not overwhelm us,
we provide tips on how to use technology carefully under "Digital Good Life". And "Tech for
Tomorrow" describes technologies and business models that could change the world.
The newsletter is also our weekly direct link to our community, which we use to make them
aware of our content. We therefore refer in particular to our videocasts, in which we talk to
people who are driving change in their organizations.
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MAGAZINE CONCEPT
Three main levels determine the content approach for the ada reporting
ada & “The Now”
Where do we stand? How are
technologies changing the
way we do business, the way
we work and the way we
live? How can we proactively
shape technologies to our
own advantage?
ada & “The You”
ada & “The Soon”
What does it mean for me
and my life?
Where are we headed? What
are the technological
megatrends and what
opportunities do they
present? 8
Quelle: iq-Communication
MAGAZINE IMPRESSIONS
A high-quality magazine with long-term value added content – both visually and haptically
We adopt different perspectives We refrain from sensationalist headlines.
and create unusual encounters … Instead, we provide an introduction to
the topics using realistic, categorizing
teasers and quotes.
We transcend borders and transfer reading habits
between mediums. People feel like they want to We give even abstract topics a light feel
“swipe” our pictures.“ and render complex subjects
understandable and well-structured.
9
MAGAZINE CONTENT FORMATS
Be a part of ada and make your contribution to the debate on shaping our future
…Use the format of your choice to tell the
stories that interest our community ...
Further formats on request!
Quelle: iq-Communication
10MAGAZINE KEYFACTS
Copy price: 8.90 €
Publication rhythm: 4 x yearly (Feb, May, Aug, Nov)
Distributed circulation: 60,000 copies
Distribution: 1) 15,000 issues via newsstand and to all subscribers (subscription as standalone and in combination with
Handelsblatt/WirtschaftsWoche possible), 2) 20,000 issues via target group-specific cooperation partners in the B2B segment
(example: business hotels, co-working spaces, events), 3) 25,000 issues for registered partners and fellows in the context of
the ada Fellowship Programme
Technical information:
Length 124 pages, adhesive binding, format: 212 x 275 mm (W x H)
Dates and deadlines:
Issue PD CD CD CAD
Content formats and premium Regular ads
positions
1/2020 Feb 28, 2020 Jan 6, 2020 Jan 16, 2020 Jan 22, 2020
2/2020 May 29, 2020 Mar 30, 2020 Apr 16, 2020 Apr 22, 2020
3/2020 Aug 28, 2020 July 1, 2020 July 17, 2020 July 23, 2020
4/2020 Nov 27, 2020 Sep 29, 2020 Oct 16,2020 Oct 22, 2020
11MAGAZINE AD FORMATS / RATES
Overview
Content formats Classic ad formats
2/1 page 1/1 page
2/1 page 1/1 page
Regular ad Regular ad
Premium content Premium content Bleed 212 mm w x 275 mm h
Bleed 424 mm w x 275 mm h
Bleed 424 mm w x 275 mm h Bleed 212 mm w x 275 mm h
27,600 € 13,800 €
33,000 € 16,800 €
Plus creation costs Plus creation costs
Per format (except info graphic) 4,000 € Per format 3,000 € Opening spread Inside front cover
Info graphic 16,800 € Info graphic only bookable as 2/1 page
Double page Outside back cover
before “Contents” 1st right-hand page
Each exclusive content format is available once per issue and is natively integrated in 1st DP after “Contents”
the look & feel and the logic of the magazine (naturally in compliance with the press Premium ad Premium ad
laws and labelled as advertising). Bleed 424 mm w x 275 mm h Bleed 212 mm w x 275 mm h
iq media gmbh handles the content formats front to end. We produce your ad 33,000 € 16,500 €
following a briefing and receipt of your input. Approval ensured by you as the client!
All formats bookable as 1/1 page or 2/1 page – with the exception of the info graphic
(2/1 page only)
12ADA … ALL ADVERTISING OPTIONS
One click away from more detailed information
AD SOLUTIONS PROGRAMMATIC NEWSLETTERS
TARGETING PODCASTS CONTENT MARKETINGINTERESTED?
Please call us. We‘ll be happy to advise you.
iq digital media marketing gmbh
INTERNATIONAL Toulouser Allee 27 | 40211 Duesseldorf
SALES Phone +49 211 887-1330 | Fax +49 211 887-971330
international@iqdigital.de
iq digital media marketing gmbh | Toulouser Allee 27 | 40211 Duesseldorf | Phone +49 211 887-2625 | Fax +49 211 887-972625 | info@iqdigital.de | www.iqdigital.de
Technical Service | Phone +49 211 887-2649 | banner@iqdigital.deYou can also read
