STUDENT MARKETING AND RECRUITMENT - Effective student marketing with border concepts
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STUDENT MARKETING AND RECRUITMENT
Effective student marketing with border concepts
STUDENT RECRUITMENT FAIRS STUDY CHOICE MAGAZINES ONLINE MARKETING SERVICES
Version September 2019
CLIENT TESTIMONIALS The MASTER AND MORE organisation is amazing, every-
thing is organized perfectly and it allows us to work in a
great atmosphere.
For us the fair has been worthwhile. The students that came Leanne Schrijver
to our booth were doing relevant and diverse degrees. Vrije Universiteit Amsterdam, The Netherlands
Most of them have visited our booth well informed about
the courses we offer and the location – so they have done
the research beforehand. [...] The fairs are excellent and
the organization as well. Compared to other experiences
it is very well organized.
Dr. Keith Perks
Brighton Business School, United Kingdom
Selection of long-standing clients
HIGHLY-TARGETED STUDENT MARKETING AND RECRUITMENT CHANNELS
Two target groups - Two campaigns
Secondary school students and graduates interested in Bachelors programmes only have little experience with the university system, while Bachelors students looking for a subsequent
Masters programme are already familiar with studying. Both target groups are looking for the right study programme, in their home country or abroad. Nevertheless, they are in different
stages of education and have different information needs.
BACHELOR AND MORE - The target group MASTER AND MORE - The target group
This campaign is targeted at secondary school students This campaign was established for Bachelors students and
and graduates. For this audience, getting to know the hig- graduates looking for a suitable Masters programme. Among
her education system and learning about study areas and others, they are seeking information on possible specialisa-
study programmes are of high importance. Moreover, their tions, admission criteria as well as career opportunities.
parents serve as important advisors.
The channels
Student recruitment fairs Study choice magazines Online marketing services
As an exhibitor at the Bachelors and Masters fairs, insti- In the Bachelors and Masters study choice magazines, ins- Through the Bachelors as well as the Masters online por-
tutions benefit from face-to-face interactions with visitors titutions highlight their study programmes. The printed editi- tals and social media, institutions spread their study-rela-
interested in their degree programmes. on is handed out directly to the target group and is free of ted information in an easy way.
charge for the readers.
Meet exactly the right target group Place information and content ads
Publish advertorials and individually
Talk to well-prepared visitors designed ads Gain a large reach throughout the year
Profit from the credibility and longevity of
Collect data of interested visitors Profit from high Click-Through-Rates and
printed media
increased website traffic
Benefit from a full-service package Use multimedia in the additional online advertorial
Student Marketing and Recruitment 2019/2020 3
STUDENT RECRUITMENT FAIRS
The student recruitment fairs are the place where university representatives and prospective students meet in person. Exhibiting institutions use the conversations to provide
detailed information while visitors get a comprehensive overview of their study possibilities.
FairCLASSIC FairCOMPACT
FairCLASSIC Fee FairCOMPACT Fee
9 m² booth € 2,800 Standard exhibition space A € 2,150
10/11/2019 | Cologne 12/11/2019 | Amsterdam B
16/11/2019 | Vienna
12 m² booth € 3,700 13/11/2019 | Brussels B
Large exhibition space* A € 3,825
23/11/2019 | Stuttgart 15 m² booth € 4,600 19/11/2019 | Budapest A Standard exhibition space B € 2,500
01/12/2019 | Frankfurt
21/01/2020 | Graz B
07/12/2019 | Hamburg
18 m² booth* € 5,050 Large exhibition space* B € 4,500
18/02/2020 | Milan A
18/01/2020 | Munich Presentation (20 minutes) € 300 20/02/2020 | Rome A Presentation (20 minutes) € 300
26/01/2020 | Münster
25/04/2020 | Düsseldorf
09/05/2020 | Nuremberg
Exhibitor package (fully equipped booth - 9m2, 12m², 15m²) Exhibitor package (standard exhibition space)
» 1 counter, 1 table, 2 chairs » 1 table, 2 chairs
» WiFi access, power supply » WiFi access
09/11/2019 | Cologne
» Inclusion in the exhibitor listing » Inclusion in the exhibitor listing
15/11/2019 | Vienna
» 2 catering vouchers » 2 catering vouchers
22/11/2019 | Stuttgart
*incl. double equipment *incl. double equipment
28/11/2019 | Berlin
30/11/2019 | Frankfurt
06/12/2019 | Hamburg Please note: There are no rear and side walls available at compact fairs.
17/01/2020 | Munich
25/01/2020 | Münster
21/04/2020 | Leipzig
24/04/2020 | Düsseldorf
28/04/2020 | Hanover EXHIBITORS‘ BENEFITS: Professional event organisation
08/05/2020 | Nuremberg
High target group orientation Personal support
Well-prepared visitors Easy, GDPR compliant collection of
contact details of interested visitors
All rates are valid for bookings until 31 December 2019 and are quoted exclusive of German statutory VAT. Student Marketing and Recruitment 2019/2020 4
STUDY CHOICE MAGAZINES
The study choice magazines include general information on study choice and related topics relevant to prospective students. The study guides are specifically targeted at either
prospective Bachelors or Masters students in Germany. Besides, the Parents‘ Guide exclusively targets parents of secondary school students, who play an important role in the study
choice process of their children. Institutions advertise in these magazines to highlight their offers.
BACHELOR AND MORE Guide BACHELOR AND MORE Parents‘ Guide MASTER AND MORE Guide
» Options: Advertorials, Ads » Options: Ads » Options: Advertorials, Ads
» Distribution: In schools, at employment » Distribution: At the BACHELOR AND MORE fairs, » Distribution: At higher education institutions,
agencies, to all visitors of by post to parent associations and to all visitors of the MASTER AND
the BACHELOR AND MORE fairs schools, available as download MORE fairs
» Target region: Germany » Target region: Germany » Target region: Germany
» Size: A4 » Size: A4 » Size: A4
» Print run: 100,000 copies » Print run: 15,000 copies » Print run: 50,000 copies
» Deadline: September 2020 » Deadline: July 2020 » Deadline: September 2020
Online advertorial THE BENEFITS AT A GLANCE:
You will receive a free online advertorial when booking an ad or advertorial in the Bachelors or Masters Guide Publications in a study-related context
for prospective students. Here you will have the chance to include multimedia content.
Printed on eco-friendly recycled paper
Credible print media
Student Marketing and Recruitment 2019/2020 5ONLINE MARKETING SERVICES
The BACHELOR AND MORE and MASTER AND MORE study portals and social media pages cover various services for spreading your study-related information in a target-oriented way.
The platforms take into account the information needs of the user group in question.
Premium profiles Institution/programme of the week Newsletter
Provide your target group with detailed information Highlight your institution/study programmes and increase Reach your future students with the monthly newsletters.
about your institution/study programmes. Premium profiles awareness for your study offer. Both teasers are featured on Place an article including logo, photo and text and inform
guarantee a better visibility and are ranked higher in the the homepage and subpages for one week. future students about a study-related topic of your choice.
portals‘ search results.
Publication of appealing texts, photos, videos and Visitors are directly forwarded to your institution/ The teaser links to a detailed version of your
testimonials programme profile when clicking on the teaser article on the corresponding portal
A boost in traffic to your own website and social Increased visibility for your institution/study Immediate interaction with future students is easily
media pages is enabled by the integration of links programmes on the portal possible by using text, photos and videos
Web News Service Skyscraper banner Facebook /Instagram
Make announcements, promote upcoming events and Promote your programmes, events or other news with a Use the social media platforms to speak to young people
publish other news with the Web News Service. This feature banner and remain in the focus of attention of users. The at their level. Immediate interaction with future students is
appears prominently on the homepage as Top News and banner is displayed on the right side of the website. easily possible by using text, photos and videos.
on the social media pages.
BACHELOR AND MORE - Reach MASTER AND MORE - Reach
www.bachelor-and-more.de/.at www.master-and-more.de/.at/.eu
THE BENEFITS AT A GLANCE:
Visitors*: 703,000 Visitors*: 1,415,000
Page impressions*: 2,472,000 Page impressions*: 5,243,000 Click-Through Rates of ø 36% for premium profiles
Facebook fans: 16,000 Facebook fans: 81,000
Newsletter subscribers: 21,000 Newsletter subscribers: 50,000 More traffic to your website
*Full 2018 *Full 2018 Increased online visibility
Get to know the www.master-and-more.de
new design! Relaunch in early 2020
Student Marketing and Recruitment 2019/2020 6PRICES AND BOOKING FORM 1/2
Student recruitment fairs CLASSIC Student recruitment fairs COMPACT
Bachelor Campaign 9 m² 12 m² 15 m² 18 m² Presentation Master Campaign Standard Large Presentation
(fee per fair) € 2,800 € 3,700 € 4,600 € 5,050 € 300 (fee per fair) € 2,150 € 2,500 € 3,825 € 4,500 € 300
10/11/2019 | Cologne 12/11/2019 | Amsterdam B
16/11/2019 | Vienna 13/11/2019 | Brussels B
23/11/2019 | Stuttgart 19/11/2019 | Budapest A
01/12/2019 | Frankfurt 21/01/2020 | Graz B
07/12/2019 | Hamburg 18/02/2020 | Milan A
18/01/2020 | Munich 20/02/2020 | Rome A
26/01/2020 | Münster Please note: There are no rear and side walls available at compact fairs.
25/04/2020 | Düsseldorf
09/05/2020 | Nuremberg
HAMBURG
AMSTERDAM HANOVER BERLIN
Master Campaign 9 m² 12 m² 15 m² 18 m² Presentation
(fee per fair) € 2,800 € 3,700 € 4,600 € 5,050 € 300 DÜSSELDORF LEIPZIG
BRUSSELS MÜNSTER
09/11/2019 | Cologne COLOGNE FRANKFURT
15/11/2019 | Vienna STUTTGART NUREMBERG
MUNICH VIENNA
22/11/2019 | Stuttgart GRAZ
BUDAPEST
28/11/2019 | Berlin
30/11/2019 | Frankfurt MILAN
06/12/2019 | Hamburg
17/01/2020 | Munich
ROME
25/01/2020 | Münster
21/04/2020 | Leipzig
24/04/2020 | Düsseldorf
28/04/2020 | Hanover
08/05/2020 | Nuremberg
All rates are valid for bookings until 31 December 2019 and are quoted exclusive of German statutory VAT. Student Marketing and Recruitment 2019/2020 7PRICES AND BOOKING FORM 2/2
Study choice magazines Online Marketing Services
Guides (fee per guide) Fee Online Services Quantity Fee Bachelor Campaign Master Campaign
Double page print advertorial/ 1 profile € 350 /year
€ 4,000
advertisement + Online advertorial
2-9 profiles € 210 /profile /year
Single page print advertorial/
€ 2,500 10-19 profiles € 175 /profile /year
advertisement + Online advertorial
Half page print advertisement 20-39 profiles € 140 /profile /year
€ 1,750
+ Online advertorial
40 or more profiles € 105 /profile /year
Quarter page print advertisement
€ 1,100 Institution/Programme of the week € 350 /week .de .at .de .at .eu
+ Online advertorial
Web News Service € 350 /article .de .at .de .at .eu
MASTER AND MORE Guide BACHELOR AND MORE Guide
Skyscraper Banner (min. 20,000 impressions) € 15 cpm .de .at .de .at .eu
Parents' Guide Fee Newsletter € 350 /article
Double page print advertisement € 2,400 Facebook Post € 250 /post
Single page print advertisement € 1,500 Facebook Ads (incl. € 300 budget) € 750 /4 weeks
Half page print advertisement € 1,000 Instagram Ads (incl. € 50 budget) € 300 /ad
Quarter page print advertisement € 650 Profiles are published on all portals of the respective campaign.
The Parents‘ Guide is a product exclusively offered within the
BACHELOR AND MORE campaign.
YOUR DETAILS
Institution: Department: Position:
Name: Street, Nr: Postal code, City:
Telephone: E-mail: Date, Signature:
Please fill out the form and send it by e-mail to: borderconcepts@bo-co.eu. Upon receipt of the form we will contact you immediately.
You will receive a booking conformation, provided that all services are still available.
border concepts GmbH T: +49.2562.9938-205
Bahnhofstraße 40 E: borderconcepts@bo-co.eu Contact us! We would be happy to advise you about our services and to
48599 Gronau (Westf.) I: www.bo-co.eu help you choose the right channels for your marketing purposes.
Germany
All rates are valid for bookings until 31 December 2019 and are quoted exclusive of German statutory VAT. Student Marketing and Recruitment 2019/2020 8You can also read
