Alice Siracusano - Uniurb it
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Contact
alice.siracusano@luz.it
Alice Siracusano
Content Solutions Advisor & proud mom of LUZ B Corp
www.linkedin.com/in/ Milan
alicesiracusano (LinkedIn)
medium.com/@AliceSiracusano
(Personal) Summary
luz.it/ (Personal)
photo profile credits: Vito Maria Grattacaso
Top Skills illustration credits: Federico Tramonte
Online Advertising
Social Media Marketing Sono orgogliosa “mamma", precisamente mamma adottiva, di
Digital Marketing LUZ: l’agenzia di content marketing e B Corporation alla quale
ho dato nuova vita insieme a Roberto Minetto nel 2017, e che
nasce dall'eredità dell’Agenzia Grazia Neri. La mia missione e la
missione di LUZ è trovare, salvaguardare e diffondere storie basate
sulla verità dei fatti narrati, rilevanza per il pubblico e autorialità.
In editoria come in pubblicità. Ho preso le redini di LUZ dopo aver
sperimentato diverse prospettive di marketing: dai media digitali
e e-commerce in contesti high-tech come Samsung, Google e
YOOX, alla strategia pubblicitaria in network come BBDO e WPP.
Da queste esperienze, ho maturato la convinzione che chi opera
in comunicazione deve utilizzare con responsabilità la tecnologia e
le possibilità di disintermediazione che i media offrono. Con LUZ,
abbiamo scelto di usarle per uno scopo preciso: produrre contenuti
che fanno riflettere su nuove prospettive, combattendo i pregiudizi.
Per rimettere al centro il libero pensiero, che è ciò che ci rende
donne e uomini.
I nostri magazine, accessibili dal sito LUZ, sono:
SAPIENS, per una analisi approfondita della cultura nell'epoca
digitale
KULTURE, per una panoramica sulle nuove tendenze street
I am proud “mom” of LUZ - to be precise, step-mom. LUZ is the
content marketing agency and B Corporation I've given new life
to in 2017, both with Roberto Minetto. LUZ’ mission is to find, to
safeguard and to spread stories based on truth of events narrated,
relevance for the audience, and authorship. I've decided to start
my own company after having experienced different marketing
perspectives: digital media and e-commerce in high-tech contexts
such as Samsung Google and YOOX, and advertising strategy in big
Page 1 of 6networks like BBDO and WPP. In a world dominated by technologies
that change our habits and the way we relate with each other, we
fight the filter-bubbles each of us lives in by producing content that
make people reflect upon new perspectives instead of strengthening
their prejudices. As to restore the primacy of freedom of thought to
the center of our lives as human beings.
Experience
LUZ About Stories
5 years 8 months
CEO - Partner
February 2017 - Present (4 years 3 months)
Milan Area, Italy
LUZ - content marketing agency and B Corporation with the mission to
create, to safeguard and to spread stories based on truth of events narrated,
relevance for the audience, and authorship - www.luz.it
SAPIENS - www.sapiensmagazine.it - web destination for in-depth analysis on
the worlds of entertainment and of digital culture
KULTURE - www.kmagazine.it - web destination for unconventional glance at
emerging trends in the fields of music, art, and lifestyle
Corporate Development
September 2015 - Present (5 years 8 months)
The Next Line - TNL
Partner
January 2021 - Present (4 months)
Pambianco
Lecturer
September 2017 - Present (3 years 8 months)
Milano, Italia
Running an online course about YouTube for the Master in Digital Strategy
within the Pambianco e-academy Online Master for fashion&luxury
professional.
http://e-academy.pambianconews.com
Page 2 of 6Bologna Business School - Università di Bologna
Guest Lecturer
October 2020 - November 2020 (2 months)
Lecturing MBA in people management both with Samanta Gubellini. Guided by
Professor Massimiliano Ghini, we enquired into the meaning and importance of
smart working, storytelling and sense making linked to the current period (post
pandemic). During the lecture, I shared the path of LUZ' evolution focusing on
the importance of storytelling in leading the change of the agency.
Università Cattolica del Sacro Cuore
Guest Lecturer
June 2020 - June 2020 (1 month)
Milan, Lombardy, Italy
Lecturing Master Progettare cultura students both with Vito Maria Grattacaso.
Thanks to the integration of skills deriving from our publishing, advertising
and consulting teams, LUZ is the first communication agency that comes from
photo-reportage. During the lecture, we shared the path of LUZ' evolution.
Rinascita Digitale
Guest Lecturer
March 2020 - March 2020 (1 month)
LUZ ha avuto il piacere di partecipare al progetto di formazione on-line
Rinascita Digitale, abbiamo parlato del nostro magazine K come case di
successo nella costruzione di credibilità agli occhi della GenZ, con una
visibilità soprattutto organica.
Al link YT l'intervento con audio:
https://youtu.be/0cQ91sYqEqo
SIFEST
Guest Lecturer
September 2019 - September 2019 (1 month)
Savignano sul Rubicone
Giving a talk with Denis Curti (SIFEST2019 artistic director) on "Publishing
projects around photography. possible evolutions."
Women&Technologies
Ordinary Membership
January 2019 - June 2019 (6 months)
Milan Area, Italy
Page 3 of 6LUZ is a proud member of Women&Tech association, founded back in 2009
by an idea of Gianna Martinengo.
Women&Tech fights stereotypes and gender inequity, it supports talent in
technology, innovation and scientific research, and it promotes projects that
drive young people towards the jobs of the future and towards a sustainable
entrepreneurial future for all.
https://www.womentech.eu/
Scuola Holden
Guest Lecturer
May 2019 - May 2019 (1 month)
Giving a lesson to the students of the Digital College. Anna Acquistapace
- head of Strategy at LUZ - and me led the lesson, explaining how LUZ
has changed over the years as to meet the modified needs of the market,
where journalistic and advertising skills converge toward new forms of
communication.
Hearst
Guest Lecturer
May 2019 - May 2019 (1 month)
Milan Area, Italy
LUZ led a masterclass titled "The beauty of diversity – be kind to yourself"
at the Cosmo Run (Cosmopolitan Beauty and Body Run) event powered
by Facebook. During the masterclass, we showed some photos from LUZ'
Archive representing different interpretations of beauty. For each of them, we
asked the audience to tell us the first thing that comes to their minds. Thus, we
started a conversation on the relationship between photographs, authenticity
and beauty.
Florence Marketing Experience
Guest Lecturer
May 2019 - May 2019 (1 month)
Florence Area, Italy
Giving a lesson on how to overcome prejudices and to structure a content
whose aim is to stimulate questions.
IF! Italians Festival
Guest Lecturer
November 2018 - December 2018 (2 months)
Page 4 of 6Milan Area, Italy
Giving a speech on "DATA DIVERSITY IN STORYTELLING" with Gianna
Martinengo (CEO DKTS – Digital Knowledge Technologies Services): the
relationship between emotional intelligence and artificial intelligence.
Web Marketing Festival
Guest Lecturer
June 2018 - June 2018 (1 month)
Rimini
Giving a speech on "new video productions": how to deliver effective online
video content leveraging the internet insights on your brand and on your
audience.
Raffles Milano Istituto Moda e Design
Guest Lecturer
January 2018 - 2018 (less than a year)
Milan Area, Italy
Monday talk @ Raffles Milan about the evolution of business model in a
photography agency (the LUZ case)
Professional Datagest
Lecturer
July 2015 - July 2016 (1 year 1 month)
Running a short course about "E-Commerce & Digital Strategy" for the
students of the Executive Master in Fashion Retail Management
http://bit.ly/2bdid9V
Samsung Electronics Italia
Digital Communication Supervisor
July 2013 - July 2015 (2 years 1 month)
YOOX
1 year 6 months
Marketing Manager Online Stores
October 2012 - June 2013 (9 months)
Account Manager Yagency
January 2012 - September 2012 (9 months)
Page 5 of 6YouTube
Display Account Manager
November 2010 - January 2012 (1 year 3 months)
1861 United
Account Executive
March 2009 - November 2010 (1 year 9 months)
D'Adda, Lorenzini, Vigorelli, BBDO
Junior Account Executive
September 2007 - March 2009 (1 year 7 months)
Brand Portal
Junior Account
May 2007 - September 2007 (5 months)
Education
Università Bocconi
104, Finance · (2002 - 2007)
Yale University
Summer session, Intensive course Drama · (2006 - 2006)
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