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ALLEGIANT STADIUM
MATT AGUIRRE/LAS VEGAS RAIDERS
Allegiant
Las Vegas Welcomes its
First NFL Team to its Gleaming
New Stadium
Rising out of the desert sun is the
MATT AGUIRRE/LAS VEGAS RAIDERS
sleek, black Allegiant Stadium, home
to the Las Vegas Raiders and the
Stadium:
University of Nevada, Las Vegas (UNLV).
Affectionately named by Raiders fans
as the “Death Star,” the $1.98 billion,
65,000-seat Allegiant Stadium was
designed to resemble a sports car.
Allegiant Stadium is the culmination
of a 30-year journey for the Raiders to
Adding World-Class
have their own home. When the team
played in Oakland and Los Angeles,
they were a stadium tenant. With
Allegiant Stadium, the team has been
Entertainment
able to create a stadium that matches
their expectations for the players and
the fans.
Built on 62 acres at the south end of
to Las Vegas
the Las Vegas Strip, Allegiant Stadium
completes the Las Vegas skyline, look-
ing like an exclamation point at the
bottom of the Strip. With the stadium’s
lanai doors open, fans can feel they’re
a part of the Strip, as opposed to being
across the highway.
Choosing the Ideal Spot
Once the Raiders determined Las
Vegas would be their new home, the
team set out to find the ideal location.
“We looked at 11 sites in Las Vegas,”
said Tom Blanda, the Raiders senior
vice president of stadium develop-
ment and operations. The team looked
as far north as the Las Vegas Motor
Speedway and south along the I-15
corridor.
“We were amazed this location was
still available and we were able to get
it,” said Marc Badain, president of the
Las Vegas Raiders.
Allegiant Stadium is just west of I-15,
closest to Mandalay Bay and the Luxor
on the south end of the Strip.
“We can be part of the Las Vegas
Strip without causing the inordinate
inconvenience of having 65,000 peo-
MANICA ARCHITECTURE
ple leaving the building at the same
time causing a traffic jam on the Strip,”
said Blanda.
SEE ALLEGIANT, PAGE 2A
AUGUST 31- SEPTEMBER 6, 2020 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 1A
ALLEGIANT STADIUM
ALLEGIANT, FROM PAGE 1A
Grass for the Raiders, An Enclosed Roof, but main entrance, which contains a
Turf for UNLV an Open-Air Feel 55,000-square foot plaza that houses
“For the customer, you have While UNLV wanted to play on an Located in the desert where the the Al Davis Memorial Torch.
150,000 hotel rooms and every enter- artificial surface, the Raiders wanted average temperature ranges from 60 Known as the Coors Light Landing,
tainment possibility right next door,” natural grass. To accommodate both to 96 degrees during football season, the plaza includes a circular bar that
said Badain. “Las Vegas has gone teams, Allegiant Stadium has an artifi- it was important for Allegiant Stadium surrounds the torch, a Silver Rush con-
from the ‘Entertainment Capital of the cial surface for UNLV games and year- to be air conditioned. When faced cession stand and Raider Image mer-
World’ to the ‘Sports and round use. But, for Raiders game days, with the decision to have a com- chandise pop-up shops. There are
Entertainment Capital of the World.’” a four-foot deep grass field tray will pletely covered stadium or a retract- also social media moments and
“With its proximity and striking views slide into the stadium, giving the able roof, the Raiders opted for the photo opportunities.
of the world famous Las Vegas Strip, Raiders a natural grass surface. former. But, to maintain the open feel, The peristyle opens to the Las
Allegiant Stadium will be, without “There are only two other stadiums the team chose an opaque ETFE (eth- Vegas Strip through four lanai doors
question, a best-in-class venue that in the world that have a retractable ylene tetrafluoroethylene) roof. ETFE is that are 80 feet tall and span 215
will both attract and impress locals field,” said Thornton, “State Farm a fluorine-based plastic. feet. The largest doors in the city pro-
and tourists alike,” said Brian Stadium in Arizona and Tottenham “Retractable roofs create a hard vide stunning views of the Strip and
Killingsworth, chief marketing officer of Hotspur Stadium in the U.K. We were shade line,” said Blanda, “and we give the stadium an open feel. While
the Vegas Golden Knights. able to take advantage of lessons didn’t want a hard shade line moving they’ll be closed most of the time to
learned from both of them.” across the field as the sun moves save energy, the doors could be open
Sports Car or Death Star Powered by 72 individual motors, it across the horizon. An opaque ETFE about 800 hours a year for games
In many of the pictures taken while takes the 19-million pound field tray roof shows the sun tracking across the and major events. Weather is a key
Allegiant Stadium was under construc- 90 minutes, 13 feet per minute, to be sky, but doesn’t cause fans to squint determining factor for the doors’ sta-
tion, it resembled the Death Star from rolled by 540 wheels on 13 rails as they look up towards the football tus. They must be closed when the
the “Star Wars” movies, leading fans to through the 14’ x 240’ “mail slot” into action. Even in the middle of the day, wind reaches 25 miles per hour.
give the building a new nickname. the stadium from its exterior growth they’re not going to need sunglasses.” “There’s a spectacular view of the Las
“Fans started creating some great position at Model Tailgate Zone. To Even though it’s opaque, Allegiant Vegas skyline at night through the
content between Raiders clips and make room for the grass tray to enter Stadium’s ETFE installation is the dark- open lanai doors,” said Nichols. “It’s
’Star Wars’ clips,” said Badain. “It took the building, 22 retractable columns est in the world. definitely the stadium’s beauty shot.”
on a life of its own, but it really does must first be pivoted and rotated up “Allegiant Stadium is one of only a Honoring the Raiders’ previous
have a spaceship look to it.” about six to eight feet. Once the tray
MICHAEL CERDEIROS/LAS VEGAS RAIDERS
few of its type from a structural and a owner, the Al Davis Memorial Torch is
MATT AGUIRRE/LAS VEGAS RAIDERS
Allegiant Stadium offers spectacular views of the Las Vegas Strip, with Mandalay Bay, Luxor, When not in use for Raiders games, the sliding grass tray will be outside at Model Tailgate
Excalibur and the MGM Grand standing prominently in the background. Zone.
In actuality, design architect David is through the mail slot, the columns roof standpoint,” said Thornton. “It the largest 3-D printed object in the
Manica of Manica Architecture envi- are returned to their spots, re-estab- hasn’t been done very much in the world. The Raiders are seeking entry
sioned the exterior to look like a sports lishing full and positive contact to sup- U.S. and we had to bring in a different into the “Guinness Book of World
car. “It started with the sports car con- port the weight of the sections above. subcontracting community to com- Records” for that classification.
cept and, if you look at the lines, you Confirmation panels inform the staff plete it.” Standing 85-feet tall, the torch begins
can start to sense the dashboard and the supports have reached full It takes 9.85 miles of wire cable for on the stadium’s 100 level and rises
the sports car feel,” said Charlie contact. the roof’s cable net truss system, up through the 200 level into the
Thornton, executive vice president at “The building was designed to which suspends the 107 six-feet tall air- Coors Light Landing. The torch’s struc-
CAA Icon, which served as the Raiders carry the weight of the stadium with inflated ETFE pillows that are stretched ture is comprised of carbon fiber and
owner’s representative. “That sports the columns up,” said Lanson Nichols, across the seven-acre opening. The aluminum. In order to have flawless
car concept was the driving iconic professional sports architecture direc- structural weight of this cable net truss geometry on the swooping torch, the
concept for the look of the building.” tor, vice president for HNTB, the stadi- system is about 600 tons. It was con- team opted to have it created by 3D
um’s architect of record. “There were structed on the ground and raised into printing, at a facility in Kansas City,
one of only two places in the world
Black Glass Reflects the some unique engineering challenges place in what the construction team
to make this happen.” called the “Big Lift”. “This was one of that could create such a large object.
Surrounding Environment
A service trench runs the width of the most challenging aspects of the “I would consider the torch a work
The exterior of Allegiant Stadium is of art as opposed to an actual con-
comprised of 7,400 black glass and the field underneath the stadium so project,” said Adam Hardy, project
staff can conduct regular mainte- executive for Mortenson | McCarthy, struction element,” said Hardy.
metal panels that form a sleek glass In a Raiders tradition, every person
curtain wall. Encircled with 7,865 feet nance and repairs on the tray. the stadium’s general contractors.
“We spent a tremendous amount who has lit the previous torch in
of an aesthetic white light ribbon, the Oakland and Los Angeles signed a
building has a fluid aerodynamic look of time in Phoenix talking to Cardinals’ Paying Homage to the Los
plaque at the torch’s base. To honor
that gives it that sports car feel. staff about what worked and what Angeles Memorial Coliseum
hasn’t worked with their tray, as well as that history, the plaque has been
The black glass has a reflective From 1982 to 1994, the Raiders moved from the Oakland Coliseum to
quality that helps Allegiant Stadium discussing maintenance,” said played in the Los Angeles Memorial
Nichols. “We benefited from their become part of the memorabilia sur-
blend into its surrounding environment Coliseum. The venerable stadium is rounding the new torch at its base on
by displaying the area behind. experiences and developed an known for its u-shaped peristyle
upgraded version of the tray.” the 100 level.
Depending on where someone is entrance, which houses the Olympic
standing, the building could reflect cauldron. This was the inspiration for
the Las Vegas Strip, Red Rock Canyon Allegiant Stadium’s open peristyle on
or Mount Charleston. the building’s north side, the stadium’s SEE ALLEGIANT, PAGE 4A
2A SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL AUGUST 31- SEPTEMBER 6, 2020
ALLEGIANT STADIUM
The Raiders recognize
the Founding Partners of
Allegiant Stadium
AUGUST 31- SEPTEMBER 6, 2020 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 3A
ALLEGIANT STADIUM
the Raiders created 88 four-person
loge boxes on the sidelines of the 200
level for companies that don’t need
Economic Summary
as many seats. In the north end zone, $620 million I annual
Allegiant Stadium features a field level economic impact
club, an optional food-and-bever- 450,000 I annual
age-driven add-on experience for incremental visitors
ticket holders looking for another fun 708,400 I annual
and exciting way to enjoy events in an incremental room nights
“only Vegas” way. 18,711 I construction
Las Vegas offers some of the finest employment
hospitality in the country and Allegiant 5,982 I permanent jobs
Stadium had to deliver a similar, if not
$38,500 I average annual
better, experience. For fans in the club
MANICA ARCHITECTURE
wage of new jobs
seats, this includes the option to order
their food and beverage via the team
and stadium’s mobile app. Fiscal (Revenue)
“When you come to a market like Summary
Las Vegas, you have to deliver a cus-
Suites in Allegiant Stadium feature a variety of seating options, including bench seating across tomized experience,” said Badain. $12.5 million I state
from the TV and food service, drink rail seating and bucket seats that overlook the field. “We conducted a lot of research and general fund revenue
learned people wanted an all-inclu- $22.5 million I local
There’s not a bad seat in the sive product. They didn’t want to buy a government revenue
ALLEGIANT, FROM PAGE 2A
stadium.” suite and then have to pay for tickets $13.4 million I state and
An Intimate Setting and food individually.” local education funding
Premium Spaces Offer So the Raiders created an all-inclu-
Raiders fans have a reputation for
Las Vegas-style Hospitality sive suite package. For one price, fans
being loud. To help create a loud,
home-team friendly atmosphere, the With 8,000 club seats, 127 suites receive tickets and food and bever- have to share the suite with another
team wanted the fans close to the and eight clubs reserved for premium age for all Raiders games, along with company, if they choose not to buy
action. The design team delivered, as tickets, Allegiant Stadium has a wide all concerts and public events. UNLV UNLV tickets, the suite remains dark for
the closest seats are only 24 feet from variety of options to serve Raiders fans sold suites separately from the those games.
the field. and concertgoers. The majority of Raiders. “Suite holders get access to An additional benefit for suite hold-
“For fans at the top of the stadium, suites hold 16 to 22 seats. But the all events, whether we have 20 or ers is the ability to use the stadium on
it doesn’t feel like you’re in the upper suites in the south end zone have a 100,” said Badain. non-game and non-event days.
deck,” said Badain. “It still feels like divider that can be removed, turning However, for 50 of the suites, suite “There are many large companies
you’re pretty close to the action. them into doubles that can accom- holders have the option of buying
modate 40 to 48 people. Additionally, UNLV games as well. So they don’t SEE ALLEGIANT, PAGE 5A
4A SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL AUGUST 31- SEPTEMBER 6, 2020
ALLEGIANT STADIUM
MATT AGUIRRE/LAS VEGAS RAIDERS
Allegiant Stadium is ready for its first Raiders game.
upscale and distinct food selections participate in. It creates a stadium- bar of hospitality expected in Las
ALLEGIANT, FROM PAGE 4A
for their all-inclusive patrons. This wide sense of accountability to the Vegas,” said Brandon Doll, Raiders
with either a footprint here physically includes celebrity wine pairings and guest experience.” senior vice president of strategy and
or are here multiple times a year for celebrity chefs — including Emmy business development. “But we’re also
industry conventions,” said Badain. Award winners Michael Symon and The Best in Silver and paying homage to Raiders’ traditions
“Thousands of their clients, customers Guy Fieri, both regulars on the Food Black Hospitality reminiscent of our history in Oakland
and employees come to town and Network. Working with the stadium’s conces- and Los Angeles.”
this gives them an area where they “We can’t control the outcome of sionaire, Levy Restaurants, the Raiders To accommodate the needs of
can entertain those clients. We antici- a game or event, but we can always created Silver and Black Hospitality, 65,000 fans, Allegiant Stadium pro-
pate robust usage of the building on control the guest experience,” said which will represent every element of vides 136 concession stands, includ-
non-traditional, non-game days from Blanda. “Our commitment to the fan hospitality for the stadium and the ing 83 portable units, along with 95
those companies.” experience begins with a four-hour Raiders brand. soda towers that contain 752 soda
To meet the high hospitality expec- stadium orientation known as ‘The “Every aspect of Silver and Black taps.
tation, the Raiders are providing Playbook’ that every teammate, Hospitality was custom designed for
higher staffing levels, along with whether full-time or part-time, will Allegiant Stadium, based on the high SEE ALLEGIANT, PAGE 6A
the story has just Congratulations to the Las Vegas Raiders, Manica Architecture,
HNTB Architects, Mortenson-McCarthy, Kimley Horn, Arup, Smith
Seckman Reid, Inc., and the entire project team on the opening of
Allegiant Stadium. CAA ICON is proud to be a part of this incredible
project, and we look forward to the exciting season ahead!
Project Management Feasibility & Planning Strategic Advisory www.caaicon.com
© Matt Aguirre | Las Vegas Raiders
AUGUST 31- SEPTEMBER 6, 2020 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 5A
ALLEGIANT STADIUM
ALLEGIANT, FROM PAGE 5A
Project Principals
In determining the food selections
Architect of Record: HNTB to offer in the stadium, the Raiders sur-
Design Architect: Manica veyed the fans to understand their
Architecture preferences. As a result, the team
Project Manager: ICON indexed areas of the stadium by pref-
Venue Group erence for select food options, mak-
ing sure specific stands for food like
General Contractor:
Mortenson | McCarthy burgers and pizza were near the fans
that preferred those options.
Concessionaire: Levy “We worked hard to match prefer-
Restaurants
ences with offerings,” said Doll, “down
MANICA ARCHITECTURE
Operations Contractor: ASM to the section level. We mapped the
Global entire stadium from a food and bev-
aming Rights Partner:
N erage standpoint to be optimized and
Allegiant Air matched to fan preferences.”
The Raiders are offering several
regional dishes to meet the diverse The wide concourses in Allegiant Stadium will give the 65,000 fans at Raiders games plenty
Founding Partners tastes of fans in Las Vegas, including of room to navigate the stadium.
America First Credit Union Mexican cuisine with an American said Doll. “Raider Nation is incredibly Taking advantage of local food
Caesars Entertainment twist, a barbecue Mexican concept diverse, so we reflect that and are production, the Raiders are sourcing
and craft burgers with an Asian touch. mindful and thoughtful of that in our produce within a 250-mile radius of
Coors Light The team is also partnering with for- offerings. When people walk through the stadium. The team will also be
Cox mer players, including Bo Jackson, our concourses, Mark Davis wants leveraging local bread and pastry, as
Credit One Bank who has a line of signature foods and them to feel like they’re walking down well as other nearby providers.
will be offering his tri-tip sandwich. the Strip.”
Ford
Tapping into the team’s history in
Intermountain Healthcare
While there are high end and A Sign of the Times —
Oakland, the stadium features unique food choices at the stadium, Completely Cashless
Modelo Casper’s Gourmet Hot Dogs and the Raiders are also offering six of the
Brown Sugar Kitchen. Allegiant While there have been stadiums
MGM Resorts top-selling traditional stadium items and arenas across the country that
Stadium offers everything from sushi for $3 each. This includes hot dogs,
Reyes Coca-Cola Bottling and barbacoa to poke tacos and have been converted to a cashless
pretzels, popcorn, peanuts, chips and operation, Allegiant Stadium will be
San Manuel Casino German-style bratwurst. soda. “We wanted to make sure we the first stadium in North America to
Twitch “Las Vegas has something for have affordable options,” said Doll,
everyone and we wanted to create a “but they will also be of high quality.”
mini version of that in the stadium,” SEE ALLEGIANT, PAGE 7A
It’s more than
a stadium
12,000 individuals
6 million+ worker hours
world-class safety record
We are proud to share this
amazing destination with the
Las Vegas community
for years to come
Photo Credit: Cashman Paul Stocum
6A SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL AUGUST 31- SEPTEMBER 6, 2020
ALLEGIANT STADIUM
MATT AGUIRRE/LAS VEGAS RAIDERS
MATT AGUIRRE/LAS VEGAS RAIDERS
The home side of the stadium finest stadium going online as our new system, the most connected stadium
ALLEGIANT, FROM PAGE 6A
includes both the Raiders and UNLV’s home, after also opening the state-of- in the league,” said Badain.
open cashless. The Raiders have been locker rooms, while the visitor side has the-art Fertitta Football Complex on “We used the most advanced sys-
exploring this option with Levy and a locker room that’s interchangeable campus, welcoming a record-setting tems available today,” said Jady West,
their analytics firm, E15, throughout to NFL and collegiate teams. The visit- recruiting class and the energy and vice president of hospitality at Cox
the construction process. ing locker room can be divided into preparation Coach Arroyo and his Business’ Hospitality Network. “Every
“Speed of service is critically impor- smaller locker rooms to accommo- staff bring every day, you see that the major technology function has been
tant,” said Doll. “Mark Davis doesn’t date more teams and personnel. future is unquestionably bright for UNLV designed not only for today’s
want fans waiting in line. He wants “As a program with lofty goals, football.” demands, but with the future in mind.
them in their seats enjoying the game. we’re ecstatic about the completion The stadium network was designed to
Cash-free transactions have proven to of Allegiant Stadium,” said Marcus The Most Connected handle the requirements for this multi-
be significantly faster.” Arroyo, UNLV’s head football coach. Stadium in the NFL use environment over a multi-year
For fans that don’t have credit or “This is a world-class facility and we Through Cox Business’ Hospitality timeframe.”
debit cards, Allegiant Stadium has look forward with excitement to giving Network, one of Allegiant Stadium’s The stadium features 2,200 Cisco
reverse ATMs, in which fans can insert our players, our fans and the entire founding partners, the stadium has Vision dynamic screens, with 1,300
cash and receive a debit card for the UNLV family the opportunity to enjoy a the fastest optical internet service screens carrying additional Cox video
same amount of money they put in first-class college football experience. available. content, dedicated to enhancing the
the machine. There are no fees asso- There simply is no equal to our new To keep every mobile device in the fan experience. The building’s largest
ciated with the cards and they can stadium and we’re working hard now venue connected at all times, interior board, on its south side, is 254’
be used both inside the stadium and so that we build a lasting legacy of Allegiant Stadium has more than x 49’. The north side features two 122’
outside the venue at any merchant success worthy of our new home.” 1,800 Wi-Fi access points operating x 49’ screens on either side of the peri-
that accepts major credit or debit With signage predominately elec- on 802.11ax, or Wi-Fi 6. The under style opening. The north end also has
cards. tronic, it’s possible to have a UNLV seat design gives the stadium the two smaller, 33’ x 18’ auxiliary screens
game on Saturday and turn the build- robust and dense coverage that below the main screens for game
Accommodating Two Teams ing over to host a Raiders game on leads to a great, connected experi- scores, game stats and fantasy stats.
Sunday. ence. Additionally, 227 miles of fiber Cox Business’ professional services
Knowing the building was to be
“Allegiant Stadium will be a catalyst power two 40 GB redundant diverse manage the video screens and will
used by both an NFL and NCAA team,
for the momentum we’re seeing with rings that enter the building and con- provide a team of engineers, techni-
the architects designed Allegiant
our football program,” said Desiree nect to the stadium’s core network. cians and an operator onsite for every
Stadium to easily accommodate the
Reed-Francois, director of athletics at “We have the most robust data
needs of both the Raiders and UNLV.
UNLV. “When you consider the world’s SEE ALLEGIANT, PAGE 8A
AUGUST 31- SEPTEMBER 6, 2020 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 7A
ALLEGIANT STADIUM
CEO and president of the Las Vegas southern Californians and the rest of annual wage of $38,500.
ALLEGIANT, FROM PAGE 7A
Convention and Visitors Authority the country (and world). This includes The stadium is projected to gener-
event. “Our professional services cou- (LVCVA). “Now the world’s largest and about 8,300 season tickets purchased ate $22.5 million in local tax revenue
pled with the robust technology is the highest profile events will be in Las by former season ticket holders in and $12.5 million in state tax revenue.
best in class in this industry,” said West. Vegas.” Oakland. The broader Raider Nation Additionally, the stadium should pro-
While the screens are able to Garth Brooks is expected to hold bought a small bucket of tickets. In duce $13.4 million in local and state
deliver content in 4K, the Raiders will the first major concert at the stadium fact, there are season ticket holders funding for education.
be using HDR technology for its wider on February 27, 2021. “In a good from all 50 states (plus the District of
color spectrum. All screens are zoned summer, there will be about five sta- Columbia and Puerto Rico), Canada, Keeping Naming Rights
and composited, giving the team the dium concert tours traveling the coun- Mexico, Great Britain, Spain and at Home
ability to partition them for multiple try,” said Doll. “But with all the cancel- Australia. In 2019, Allegiant Air, headquar-
uses. “The screens are customizable lations happening this summer, next Every season ticket was sold with a tered in Las Vegas, signed on as the
and have a ton of power,” said year should be a great touring year.” one-time personal seat license (PSL) stadium’s naming rights partner. The
Badain. “During testing, we only used that ranged in price from $500 to deal gives the company, which does
40 to 50 percent of their power.” Partnering with the LVCVA $75,000 depending on the seat’s not sell tickets on travel sites such as
The video screen on the outside of The LVCVA, the county’s official location. Originally, third-party consul- Expedia and Kayak, a highly visible
the stadium, facing I-15, is the largest destination marketing organization, tants estimated the PSLs would gener- platform to raise awareness among
freestanding sign in Las Vegas. At plays a large role in helping to bring ate $250 million in revenue. But with its customers and potential custom-
345’ x 80’, the sign encompasses events to Allegiant Stadium. the overwhelming response from ers. More than 60 percent of the
27,600 square feet. Made of medi- “We work closely with them on Raider Nation, the team earned $550 company’s customers and prospects
amesh, a metallic woven fabric/ almost every event,” said Badain. million from its PSL program. that live in markets Allegiant serves
mesh with thin LED lights placed “They know the business, they know “The anticipation for the opening are NFL fans.
within the mesh, the sign does not the city and they know what they can of Allegiant Stadium is palpable,” said “It’s good for Allegiant,” said
interfere with the view from people in offer. Their job is to put heads in beds Killingsworth. “The Vegas Golden Badain. “They’re more than an airline;
the stadium looking out. and Allegiant Stadium will help bring Knights are excited to welcome the they’re a travel company and they’re
MICHAEL CLEMENS/LAS VEGAS RAIDERS
MANICA ARCHITECTURE
Allegiant Stadium features the largest freestanding sign in Las Vegas. An Allegiant Air plane flies over Allegiant Stadium in the night sky.
All-star Events new events, which helps bring more Raiders to Las Vegas and together bringing people to this destination. It’s
tourism dollars.” continue to set the standard for world- good for this community that a local
In addition to Raiders and UNLV
“The exposure and awareness of class entertainment.” company has its name on this com-
games, Allegiant Stadium is expected
to host a strong line-up of sports this destination that will be generated munity asset. And it’s good for the
events and concerts starting in 2021. by coverage of Las Vegas Raiders Sharing the Cost team because of the number of
Sports events already confirmed home games and other special Allegiant Stadium was funded events that will be held at the sta-
include the 2021 Pac-12 Football events will be incredible,” said Hill. “The through a public/private partnership. dium. Allegiant has one of the best
Championship Game; the 2021 Las stadium itself has an iconic design The Raiders paid $1.23 billion, with the databases in the industry. When we
Vegas Bowl, featuring a Pac-12 team that is so well suited to both the team state responsible for the remaining have concerts and other events, they
against a team from the Big Ten and its new location adjacent to the $750 million. However, visitors to the can reach out to their customer data-
Conference; and the 2021 NFL Pro Las Vegas Strip. It’s an important addi- city will pay most of the public portion. base and fly them in. There are many
Bowl. tion to our skyline – a part of Vegas’ Due to legislation enacted by the symbiotic pieces to this relationship.”
Other sports events that may identity for decades to come. And the state of Nevada, the public portion is
appear on the schedule include neu- north-facing retractable doors show- being funded by a 0.88 percent hotel Getting to the Stadium
tral site collegiate football games, casing the Al Davis Memorial Torch tax increase. The city of Las Vegas will close the
international soccer, rugby, UFC and looking out over the Strip is perfect for The Raiders covered its $1.23 bil- Hacienda Avenue overpass to vehicle
boxing. providing a truly Only-in-Vegas view for lion share through three sources — (1) traffic for Raiders games and other
“We missed the window to bid on fans in the stands, as well as those $200 million from the NFL’s G4 pro- major events. By turning it into a
the Super Bowl, college football watching on TV.” gram for teams embarking on new pedestrian bridge over I-15, fans will
championship and Final Four,” said stadium projects, (2) $550 million from have a five-minute walk from the
Badain. “They’ve been scheduled out Pent-up Demand PSLs and (3) $453 million that was pri- south end of the Strip. The Raiders
four to six years. But we’ll bid on those Football fans in Nevada have vately funded by the Raiders. expect about 30,000 people, almost
events in the next round. This building been longing for an NFL team for half of all attendees to take advan-
will be busy.” In total, Allegiant years. When the Raiders started selling Economic Impact tage of this walking route.
Stadium is projected to host 46 large season tickets in March 2018, fans While Allegiant Stadium cost $1.98 “The Hacienda overpass will
public and private events a year. were ready to buy. By January 2020, billion to build, it is projected to have become part of the game-day experi-
“In addition to serving as home to the team had completely sold out of an annual economic impact of $620 ence,” said Badain. “Fans can start at
the Las Vegas Raiders and UNLV foot- its 55,000 season ticket allotment. million, attracting 450,000 annual the Strip and walk across the pedes-
ball, the stadium also gives us the Accounting for the team’s two incremental visitors who will use trian bridge to the stadium and have a
ability to welcome events that may home states, 60 percent of season 708,400 annual incremental room 10- to 12-hour game-day experience,
have previously been out of reach tickets were purchased by southern nights. Additionally, about 6,000 new starting with the pregame tailgate.”
because we simply didn’t have the Nevadans, with the balance evenly permanent incremental jobs will be
appropriate venue,” said Steve Hill, split between northern Californians, created that will have an average SEE ALLEGIANT, PAGE 10A
8A SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL AUGUST 31- SEPTEMBER 6, 2020
ALLEGIANT STADIUM
WHAT IS YOUR VENUE’S IQ?
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partners and official WiFi and Internet providers of
Allegiant Stadium, home of the Las Vegas Raiders.
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AUGUST 31- SEPTEMBER 6, 2020 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 9A
©2020 Cox Communications, Inc. All rights reserved.
ALLEGIANT STADIUM
MICHAEL CERDEIROS/LAS VEGAS RAIDERS
MATT AGUIRRE/LAS VEGAS RAIDERS
For the sliding grass tray to enter the stadium, 22 support columns are raised up. The sleek black glass on the exterior of Allegiant Stadium reflects the surrounding area.
The stadium has multiple areas for exceeded that objective with 23 per- project with a recordable incident
ALLEGIANT, FROM PAGE 8A
these services to drop off and pick up cent SBE participation. The team rate less than one, at about 0.97, and
Another 15,000 people, almost a their passengers. employed 164 SBE firms, with 47 that none of the incidents we did
quarter of the fans, are expected to The remaining 20,000 people are receiving multiple contracts. This have were life-altering.” The industry’s
use a ride-hailing service, such as Lyft, expected to drive. With an estimate of accounted for $289 million of the proj- national average for recordable inci-
Uber, taxis, shuttles and limousines. 3.2 people per car, the Raiders need ect. Additionally, 39 women- or minor- dent rate is about three.
6,250 parking spots. The stadium’s ity-owned business (WMBE) received “The biggest challenge with
parking plan offers far more parking projects totaling $76.1 million. Allegiant Stadium was the aggressive
and tailgating spaces. There are Setting a workforce goal of 38 per- schedule,” said Nichols. “It was a non-
15,000 parking spaces and 5,000 tail- cent minority and female, the team stop bullet train the entire time. So, the
gating spaces within walking distance. almost doubled that number, with 62 design build process was best suited
MATT AGUIRRE/LAS VEGAS RAIDERS
There are also an additional 10,000 percent minority/female and two per- for this job.”
parking and 2,000 tailgating spaces cent veteran workers. Additionally, 79 Design build is a collaborative con-
nearby. The Raiders team app will percent of the workers hailed from struction process in which all of the
assist fans in finding lots with available Nevada. parties — the owner, owner’s represen-
spaces. With more than 18,000 total work- tative, general contractor and design-
ers on site, reaching a peak of about ers, including the architects and engi-
Employing Workers at Home 2,400 people on any given day, it was neers — work together, and are at the
In constructing Allegiant Stadium, imperative to implement the right table for every meeting and every
the Raiders wanted to employ small safety protocols and procedures. “We decision. Construction can begin while
By the Numbers businesses, women- and minority- took the orientation of new craft work- the building is still being designed. It’s
$1.98 billion I construction owned businesses and local Las ers to the site very seriously and particularly beneficial for projects that
cost Vegans — and ensure a diverse work- allowed them the opportunity to know have a tight timeline. The construction
force. The team succeeded with their voices would be heard and we portion of Allegiant Stadium was com-
$620 million I estimated
annual economic impact each of its workforce initiatives. would not prioritize our schedule or pleted in 31 months.
The state of Nevada originally set a any single activity over their safety “Virtually every decision was driven
19 million pounds I weight of
Small Business Enterprise (SBE) goal of and well-being,” said Hardy. “I am by schedule and Allegiant Stadium
the retractable grass tray
15 percent, but the Raiders far most proud that we finished the was delivered on time,” said Nichols.
5+ million I craft hours during
construction
1.75 million square feet I
stadium footprint A DAVIS FAMILY LEGACY “I think Allegiant Stadium “Allegiant Stadium is a
and the Las Vegas Raiders beautiful sleek black
65,000 I seating capacity are going to be a history- building sitting in the
Allegiant Stadium is the next chapter in the Raiders’
8,000+ I total construction
1 making event,” said Jady desert,” said Charlie
storied legacy that has generated wide response. West. “I’m personally Thornton. “The exterior look
workers onsite
excited to be a part of that of the building is absolutely
8,000 I club seats “I’m honored for Mark and “Allegiant Stadium Las Vegas history and this iconic. The 14 acres of
7,865 feet I white light ribbon his mother, Carol,” said embodies the spirit of Las stadium, which will have an inflated ETFE air pillows
encircling the exterior Marc Badain. “This Vegas,” said Lanson amazing technology give the stadium a
organization is their life Nichols, “from its exterior experience.” spectacular look from the
7,400 I glass and metal
blood and they take care design and its unique interior. And you have
panels on the exterior
of the Raider people like features to the experiences incredible views of the
6,000 I recurring jobs family. For them to have inside.” “The opening of Allegiant Vegas Strip, especially at
this building that Mark Stadium is a big part of the night. It creates a unique
3,692 I metal stairs new era of sports in Las
designed is special. It’s a view of the Strip and a
2,200 I doors beautiful black behemoth Vegas and it will help us great feel inside the
“Las Vegas is the sports
in the desert and it’s just connect with the NFL’s fan building. These great
2,200 I TVs and entertainment capital
gorgeous.” base in a new way,” said design features make this
1,800 I Wi-Fi access points of the world and the
Steve Hill. “Major league building stand apart from
addition of the Raiders and
425 I trees planted sports are still pretty new to many other facilities.”
“Mark Davis wanted more Allegiant Stadium to our
this community, but the
127 I suites than just a building, he city only enhances this
way we’ve embraced our
wanted something the reputation further,” said
88 I loge boxes teams is the envy of “This is a special moment
community could be Brian Killingsworth.
franchises everywhere. for the organization,” said
85 feet I height of the Al Davis proud of,” said Tom We know there’s no better Brandon Doll. “I’m looking
Memorial Torch Blanda. “He wanted the place in the world to be forward to seeing the pride
72 I motors to power sliding Raiders’ fan base, alumni, “I’m looking forward to on game day.” in the players’, fans’ and
grass tray staff, coaches, players and being able to watch our sponsors’ faces when
everyone that has touched customer, the Raiders, as they’re able to watch a
23 I small business the team over the years to they experience their first game inside the stadium for
participation percentage know they had a part in event in their first home,” the first time and realize
22 I columns that retract to this beautiful facility. It’s a said Adam Hardy. they all played a part in
allow grass tray to slide into symphony of services and bringing this building to
the stadium amenities.” life.”
10A SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL AUGUST 31- SEPTEMBER 6, 2020ALLEGIANT STADIUM
WELCOME HOME
Congratulations to the Raiders on the new
Allegiant Stadium
As architect of record, HNTB and our partners were committed to delivering
a world-class sports and entertainment venue that personifies the spirit of
Las Vegas and creates memories for generations.
GERARDO PRADO // Sports Practice Leader LANSON NICHOLS // Professional Sports Architecture Director
M: (816) 509-3728 E: gprado@hntb.com M: (816) 507-4453 E: lnichols@hntb.com
hntb.com
AUGUST 31- SEPTEMBER 6, 2020 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 11AALLEGIANT STADIUM 12A SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL AUGUST 31- SEPTEMBER 6, 2020
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