ANNUAL REVIEW 2020 - Active Geelong
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ANNUAL REVIEW 2020
A community of dedicated specialists collaborating
to inspire proactive enjoyment of life, through easy
access to physical activity, for everybody, every day.
@activegeelong
@activegeelong
Active Geelong
activegeelong.org.au
movers@activegeelong.org.au
Active Geelong Limited is a registered
health promotion charity
ABN 20 619 281 775
Printed March 2021
CONTENTS Our Board 2 About Active Geelong 3 Chair’s Report 4 Executive Support’s Report 5 GMHBA - The Backbone of Active Geelong 6 Our Plan for 2021 7 The Movement Movement 8 Our Ambassadors 10
2020: A YEAR OF
COMMUNITY SUPPORT
AND ENCOURAGEMENT
OUR BOARD
LEADERSHIP
Dr Hugh Seward AM
EXECUTIVE SUPPORT
Pat Murnane
GEELONG AMBASSADORS Murnane Community Consulting
Amy Gillett
GMHBA
INDUSTRY
RESEARCH & EDUCATION MEDICAL COMMUNITY
Dr Sarah Leach MARKETING ACCOUNTING LEGAL COMMUNITY
Prof. Colin Bell GMHBA Rowena Clift
Prof. Gary Rogers Western Victoria Mike Beck Richard Carr Simon Guthrie Sarah Albon
Prof. Steven Allender Chris Faulkner Primary Health Network Fluid West Carr & Harvey Geelong Cats
Prof. Robin Daly NDIS Accountants
David Meade
Deakin University Dr Craig Nossel Barwon Health
Behavioural Economics
Consultant SUB COMMITTEES
GRANTS KNOWLEDGE ADVOCACY HEALTH PROFESSIONALS
2 Active Geelong
ABOUT ACTIVE GEELONG
VISION RESEARCH REVEALS THAT
Geelong region to be recognised 42%* OF THE GEELONG
POPULATION DO NOT MEET
as one of Australia’s leaders
in active and healthy communities.
MISSION CURRENT PHYSICAL ACTIVITY
Inspire community participation GUIDELINES OF PARTICIPATING
in a growing number of accessible,
enjoyable physical activity IN AT LEAST 30-60 MINUTES
opportunities: for everybody,
every day.
OF PHYSICAL ACTIVITY ON AT
LEAST 5 DAYS OF THE WEEK.
With this in mind, Active Geelong It is a collective impact initiative
is on a mission to make Geelong created to support, coordinate
Australia’s most active region. and promote physical activity
initiatives in the Geelong region.
Active Geelong is a community
of dedicated specialists collaborating
to inspire proactive enjoyment of
life, through easy access to physical
activity for everybody, every day.
*Department of Health and Human Services 2018, Victorian Population Health Survey 2016:
Selected survey findings, State of Victoria, Melbourne. Annual Review 2020 3
CHAIR’S REPORT
Never before has Active Geelong’s aspiration
to boost levels of exercise and physical activity
across our community been more important.
The COVID-19 pandemic has seen We sponsored the virtual Our challenge is to prioritise the
overall levels of physical activity Run4Geelong and continue our best of the many ideas our group
drop. We remain uncertain how collaboration with Festival of Sport devises to focus on the most
quickly they will bounce back even and PlaySport. While our external achievable and to secure more
to their previous low levels where face could not be widely seen, financial support through grants and
about half of our adult population our planning has continued for philanthropy to facilitate our ideas.
do not get enough daily activity. postponed projects such
We need to grow our social and
We witnessed two divergent as our Physical HACKtivity Days.
traditional media presence to
groups during the lockdown. Deakin University medical students enhance our community message
Active families, unable to have joined Active Geelong in force while also connecting researchers
participate in the regular winter and IPAN (Institute for Physical with our community to enrich our
organised sports, crowd the river
Activity and Nutrition at Deakin understanding of ways to boost
paths and beach walks riding
University) is working to pilot and physical activity.
bikes, walking or jogging.
develop Active Hospitals in 2021.
Active Geelong continues
While the more troubling group
were either truly hampered by the A Leaders for Geelong group have to encourage governments to
lockdown regulations and unable created an Active Events Guide prioritise the preventative power
to pursue their preferred activity for community and business events. of physical activity to improve
or chose the convenient excuse the health of our community.
The London Business School
to have a rest until the restrictions COVID-19 has changed the
Impact Consulting Club team
were eased. health priorities from government.
have built tools to measure the
Unfortunately, physical activity
Active Geelong had to pivot financial benefit for companies
continues to sit near the bottom
to concentrate on encouraging with an active workforce.
of the pile ignoring the role it
“at home” activities or new family
Our most exciting project is in can play to improve mental
orientated games. From competitions
the early stage as we explore health, prevent cancer, diabetes,
for novel family activities to our
the concept of rewards to create hypertension and heart disease.
ambassadors demonstrating home
based programs, or the many behavioural change through the
Our challenge remains daunting
exercise ideas on our social media concept of our own Active Geelong
but as we recover from COVID-19
platforms we found new ways to purpose-built activity and rewards
it is more important than ever.
encourage an active Geelong region. app. The Active Geelong Board
has set our strategies for the
We have prepared a new walking next year as we engage more
campaign “It’s not that far” to begin DR HUGH SEWARD AM
businesses and build connections
in 2021, when our postponed Chair
across our community.
GP-led “My Clinic Walks” will
also recommence.
4 Active Geelong
EXECUTIVE
SUPPORT’S
REPORT
The Board and Management of We thank and congratulate Fluid, Although Active Geelong’s capacity
Active Geelong would like to thank the creative agency in Torquay, to interact with businesses during
the Geelong community for their for their expertise and support of 2020 was limited, prior to the
ongoing support of our movement Active Geelong during this project. pandemic we did manage to
during 2020. conduct a “Group Model Build”
Excellent examples of Active workplace engagement with
We are well aware of the challenges Geelong’s contribution to the McColl’s Transport, exploring the
that all organisations are facing as community during COVID-19 barriers to greater levels of physical
a result of COVID-19, so to prioritise were the Active Family Challenge, activity in the workplace, and we
financial support for Active Geelong a social media campaign aimed at thank Barwon Health and Deakin
is a testament to the strength of highlighting creative physical activity University for their support of
our community and the value the during lockdown; Active at Home this initiative. The findings of this
community attributes to the work Exercise Program, developed by engagement generally aligned
of Active Geelong. accredited exercise physiologist with the research Active Geelong
Active Geelong would like to Jace Kelly, from the Core Health commissioned from the London
recognise the significant contribution Group and Yvette Denning, Active Business School Impact Consulting
from our backbone support Geelong project coordinator; and Club on the return on investment
organisation GMHBA. Their more recently the Expert Q and A for physical activity in the workplace.
continued community leadership Series, a collection of conversations During 2021 Active Geelong will
has been vital in supporting the with leaders and experts in the look to expand its reach into the
day-to-day running of Active physical activity space. broader Geelong region to positively
Geelong and helping us to grow Active Geelong has continued influence activity levels of the
from a fledgling organisation. its association with local agency communities in the 14 regional
Circus Media, who will now manage population centres around our city.
Of particular importance for
Active Geelong this financial our social media communications
year was the $50,000 community program into 2021.
PAT MURNANE & AMY GILLETT
grant from the City of Greater During 2020 Active Geelong Executive Support
Geelong for the expansion entered into a partnership with
of our website, which has the national organisation PlaySport,
enabled Active Geelong to deliver who connect people with physical
increased levels of information activity opportunities, which will be
to the public and provide greater a major focus for us into 2021, as we
capacity for our interaction with seek to reactivate the community.
the Geelong community.
Annual Review 2020 5
GMHBA: THE BACKBONE
OF ACTIVE GEELONG
GMHBA a well-known Geelong By the end of the conversation, Both general practices have walking
based health insurance and care we aimed to make the region groups that are part of Active
company, is one of the founding we love, the most active region Geelong’s My Clinic Walks program.
organisations of Active Geelong. in Australia” Dr Leach said.
GMHBA prides itself on helping
The history between GMHBA and
And so, ‘The Movement people to manage their health
Active Geelong dates to the idea
Movement’ began. journey. They do this through
conception by Dr Sarah Leach,
the provision of member health
General Manager Health, People Three years later GMHBA
programs, a “healthier at home”
and Community at GMHBA and remains steadfast in its shared
Active Geelong board member. series and evidence based health
belief of a healthier, more active
events, articles and podcasts,
“GMHBA’s mission is ‘supporting Geelong. It is an organisation
which are freely available to
the health of our community for that “practices what it preaches”
the community.
generations’. I was reflecting on with health embedded into its
this, and on the rising tide of chronic business practices and culture. “GMHBA, as the backbone organisation
disease in our region, and wondering for Active Geelong, provides funding
Starting internally, GMHBA has
‘how could GMHBA further innovate for the administration development
a robust staff health and wellness
and influence our community’s of the initiative and the workspace
program that has received
health’?” Dr Leach recalled. and support for two Active Geelong
recognition from the Victorian
employees. We host many of our
“I knew of the world class research Government for its efforts as
meetings on GMHBA premises and
coming out of Deakin University, part of the Achievement Program.
support Active Geelong initiatives
and the many excellent health “Our staff health and wellness any way we can” Dr Leach reports.
services and initiatives in place program contributes to our culture
across our region. I wondered “From the initial spark of an idea,
of health where walking meetings,
if we would have a greater impact to one day seeing the Geelong
standing desks and active breaks
if we all worked collaboratively region become Australia’s most
are all seen as normal. We have
for a shared goal” she said. active, GMHBA will be there
many staff who ride or walk to
every step of the way”.
Sarah took her idea to Dr Hugh Seward, work, and we provide end of travel
sport and exercise physician, GP and facilities to aid this.” Dr Leach said.
Active Geelong Chair. Beginning over 80 years ago,
“Immediately Hugh was on board, GMHBA has become a leading
as we both shared a vision of regionally based health insurer.
a healthier Geelong. Hugh knew Today GMHBA has diversified
that increasing physical activity to include thriving health practices
was a health risk factor we in dental care, physiotherapy,
could positively influence, if key eye care and general practice.
organisations worked together.
6 Active Geelong
OUR PLAN FOR 2021
OUR GOALS
AUSTRALIA’S
AUSTRALIA’S MOST ACTIVELY
MOST ACTIVE EVERY RESIDENT IN THE GEELONG REGION BUILD A
COMMITTED HEALTH
WORKPLACES ARE INCREASES THEIR DAILY PHYSICAL ACTIVITY SUSTAINABLE
PROFESSIONALS ARE
IN THE GEELONG LEVEL BY 2025 ORGANISATION
IN THE GEELONG
REGION BY 2022 REGION BY 2022
Support workplaces Implement innovative Connect and inspire our Be known as the go-to Being a sustainable and
OBJECTIVES
to be active by filling programs that help health community to get active organisation for physical effective organisation
the gaps in workplace professionals to support and influence the built activity engagement
physical activity programs their patients’ physical environment in the Geelong region
activity journeys
• Active Geelong • 50 GPs/med students/ • 1,000 people in the • Brand awareness • Engage with
KEY RESULTS
resources are clinics in the Geelong Geelong region is raised philanthropic
accessed by more local region are involved complete the Active • Double the FY20 number organisations
businesses each month in Active Geelong Geelong registration of Facebook page likes • Aspire to increase
• 100 businesses in the initiatives • Support a minimum and Instagram and grant income
Geelong region sign up • 50 health professionals of 3 local events LinkedIn followers • Engage with businesses
• To be a Movement in the Geelong region that encourage • Endorsement • Increase partnership
Champion are involved in Active physical activity from G21 LGAs income
Geelong initiatives • Increased understanding
• 5 business walking
groups are established • Offer at least one of the PA guidelines
training session on • 50 registrations
P.A. prescribing to on PlaySport
health professionals
• Pilot GP My Clinic Walks
groups in 5 clinics
• Workplace program • ACGP partnership • Encourage active • Case studies and deep • Maintain current
INITIATIVES
development, including – “Healthy Habits” participation (improved dives on small group partnerships and
supporting resources program user experience) making changes increase
• Digital strategy • Med student • Retention focus • Leverage partnerships • Run effective and
development engagement: – development of • Facilitate ambassador engaging board and
• Walking campaign 1. Active hospitals existing “customers” involvement sub-committees
– “It’s not that far” 2. med school v med • Physical activity app • Develop an Advocacy
• Develop and implement
school comp development exploration Agency Network
• Group Model Build digital strategy with
3. Curriculum integration in all population
– Stage 2 • Participation in outcome measures
• Active Hospitals/Active Geelong Design Week and implementation centres across the
• London Business School
Aged Care – reduce of Movement Geelong region
Impact Consulting Club • Walking AFL/ Marngrook
impact long-term sitting Champions program • Initiate Health
– Project Part 2 • Development and
• Telehealth resource • All brand and advertising Professional and Grants
– Report launch for implementation
development opportunities are fulfilled sub-committees
HR professionals. of Movement
– prescribing exercise • Refine resources plan –
Champions program • Agency advocacy
for chronic disease committees, volunteers
• “Physical HACKtivity” Days engagement
• My Clinic Walks • Connect with Endorsers
walking groups • Clear plan of action
is developed for • Align initiatives to
• Health professionals endorsers, partners
engaging with emerging
training and existing plans
priority groups
• Integration of mental
health benefits and
messaging
Annual Review 2020 7
THE MOVEMENT MOVEMENT
In 2020 our Active Geelong Makers, Partners and Supporters stepped up
and demonstrated their commitment to making Geelong Australia’s most
active region. Active Geelong is very grateful for the financial and in-kind
support provided by these organisations.
COMMUNITY MOVEMENT MOVEMENT
LEADERSHIP MAKERS SUPPORTERS
GMHBA is proud to provide Organisations committed Organisations providing
the community leadership to providing their ongoing their support to ensure
and backbone support support, knowledge and the long-term sustainability
for Active Geelong. expertise towards the long-term of Active Geelong.
objectives of Active Geelong
to make Geelong Australia’s
most physically active region.
MOVEMENT
PARTNERS
Organisations providing both
their engagement and their
financial support to ensure
the long term sustainability
of Active Geelong.
8 Active GeelongMOVEMENT Inspiring community participation in physical activity
ENDORSERS when safe to do so has never been more important.
Local, State and National Working together to transform the Geelong region into
health organisations who one of Australia’s leading active and healthy communities
endorse the key initiatives is a wonderful opportunity that St John of God is
of Active Geelong. passionate about supporting.
Our caregivers recognise and encourage the importance
of a more physically active Geelong community and the
role we can play in realising this vision. Together we can
create a healthy and positive future that can make
a real difference to the health and wellbeing of our
community for many years ahead.
Taanya Widdicombe
Director Corporate & Service Development,
St John of God Geelong Hospital
Active Geelong inspires employers and workers
to lead healthy, balanced lifestyles through physical
activity, which has real benefits for workplaces
and communities in the region.
WorkSafe is proud to support these initiatives that
take a prevention-led approach to health and safety.
Colin Radford
Chief Executive, WorkSafe
Annual Review 2020 9OUR AMBASSADORS
Active Geelong’s ambassadors are representatives from across
the Geelong region who are living an active lifestyle. They are people
from different walks of life who are demonstrating how to be active
in all shapes and forms. They understand the importance of moving
their bodies to stay healthy and well.
JAKARA ANTHONY JUSTIN GIDDINGS JESS GULLI-NANCE
Professional Mogul Skier Chief Executive Officer, Financial Adviser,
Avalon Airport DFP Advisory Partners & Athlete
When you’re lacking motivation,
what are some of the strategies How do you keep active When you’re lacking motivation,
you use to still get your daily during your workday? what are some of the strategies
activity in? you use to still get your daily
“I get up early. Simple as that.
activity in?
“I aim to get my physical activity I mean, Avalon Airport is a big
done when I know I have the facility so you tend to do a fair Reminding myself that I know
most energy. For me that is in the bit of walking anyway, but the I will feel better after I exercise.
mornings. Getting some physical You Yangs first thing in the morning Sometimes the hardest part is
activity in early also lets you start is one of my favourite places to be. starting…so just start and you
the day out with a feeling of That run - or walk if I’m sporting will most likely feel great once
accomplishment.” a cricket injury - in that place is not you are going.
just great for my fitness but for my
mental health as well.”
10 Active GeelongKEITH FAGG OAM CHRIS WARRIOR RORY COSTELLOE
Husband, father of three & former Community Relations Advisor, Executive Director,
Mayor City of Greater Geelong Oz Minerals Villawood Properties
What’s your favourite Why did you decide to join How are you spreading the
motivational quote? the “movement movement”? Active Geelong message in 2021?
“No matter how slow you “I want to encourage more of our “One of my main things is to
are going, you are faster than local indigenous community to make get people riding bikes to work.
the person on the couch!” choices that are active and support I still believe electric bikes will
one another with a healthier lifestyle. be a game changer in the future.
As an Active Geelong ambassador, If we can get people to commute
I can be a positive role model who by electric bike, even if they’re
supports, leads and facilitates not a strong rider, they’ll be
conversations about being more active and use less fuel.”
active with our mob to help
tackle chronic disease.”
Annual Review 2020 11OUR AMBASSADORS CONTINUED
RICHARD COLMAN KATHY TURNER
World and Paralympic Champion GP
Why did you decide to join What is the most important lesson
the “movement movement”? you learnt about physical activity
during the COVID-19 pandemic?
“Sport has been life changing for
me and has provided so many life “An important lesson learnt from
skills enabling me to be successful. COVID-19 lockdowns and the
Around 80% of people with isolation was how much better
a disability don’t reach the we all felt after getting out for
recommended amount of physical those precious moments of
activity. We have a huge challenge freedom, fresh air and exercise.”
and opportunity to get people
active with Active Geelong.”
BRIAN COOK ERIN HOARE
Chief Executive Officer, Athlete/ Postdoctoral Research Fellow
Geelong Cats
Why did you decide to join
How do you keep active the “movement movement”?
during your workday?
“I am passionate about being active
“Always up at sunrise, walk my dog, from a professional perspective for
have some walking meetings and my sport, but also from a personal
not spend as much time at a desk.” perspective for my mental health.
During and after exercising I feel
less stressed and feel a great sense
of achievement. I can build social
connectedness and develop skills
12 Active Geelong
such as teamwork and leadership.”Help make Geelong Australia’s most active region.
Register to become a Movement Champion at
activegeelong.org.au
@activegeelong
@activegeelong
Active Geelong
activegeelong.org.au
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