ARCHERY 2022 Commonwealth Games Bid for the inclusion of - "I always wanted to do something that gets me noticed, so people would recognise me." ...
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“I always wanted to do
something that gets me
noticed, so people would
recognise me.”
Deepika Kumari, Commonwealth
Archery Champion, New Delhi 2010.
2022 Commonwealth Games Bid for the inclusion of
ARCHERY
Contents
2022 Commonwealth Games Bid for the inclusion of
4. Letter of support -
Tom Dielen, Secretary General, World Archery
ARCHERY
5. Foreword -
Marc Grady, Chairman, Archery England
6. Page of Support – Paragraphs of support from
other commonwealth countries
8. England & Home Nations Talent to Watch
9. Vision, Mission, Values & Strategic Priorities
Archery is a sport 10. Introduction
that can glue 11. Participation and popularity of archery
diverse communities 12. Facilities to host a World Class Event
together 14. A beautiful backdrop for broadcasting one of
Relatively low cost to stage with an eminently Birmingham’s iconic green spaces
flexible format to maximise financial return
16. Delivered by an experienced and dedicated
A strong sport programme which demonstrates Sport Team
the appeal, engagement, popularity and
inclusivity of archery 16. Event Outline & Qualification
An iconic venue in close proximity to the Games 17. Archery in Birmingham
Village, with the space to host training, rankings
20. Attractiveness to youth and fit with active
and finals in one historic location
citizenship & lifestyle
A community and legacy programme which will
21. Equity & Commitment to Para Sports
inspire, engage and connect both international
and local communities and athletes 22. Archery – A lasting legacy
24. Marketing & Media
28. Financial Considerations
30. Appendices
2022 Commonwealth Games Bid for the inclusion of Archery 03.
WORLD ARCHERY LETTER OF SUPPORT
FOREWORD
As Chairman of Archery England, I am delighted to be writing the forward for this proposal for
archery to be included in the Birmingham Commonwealth Games 2022.
To Commonwealth Games England
Birmingham 2022 Archery resonates back through time to the dawn of Aston Hall offers the most striking and attractive
mankind across so many people and nations around backdrop for a regional and global audience to witness
the world and here, right in the heart of modern an exciting world event against a sublime view of the
Lausanne, 6 August 2018 Birmingham, we have the opportunity to showcase City. Building on a history of success for Commonwealth
and witness the zenith of today’s best performers. Not archers, Aston’s magnificent façade would provide a
only does this proposal represent the highest aims and fitting stage for heroic competition as well as presenting
Dear Sir or Madam, ambitions of all our partners; World Archery, Archery a further allure to those wishing to spectate or
GB and Commonwealth Games England but also, and participate in ‘have a go’ opportunities.
perhaps more importantly, the hopes and dreams of the
World Archery fully supports the request from Archery England and ArcheryGB for the thousands of archers across the Commonwealth who This bid outlines the value of including Archery and how
inclusion of Archery in the Commonwealth Games in Birmingham 2022. As an wish to see athletes from their communities, once again it supports Birmingham’s vision for showcasing the City’s
optional sport we need to provide added value at a minimal cost and with a lionised on the world stage. pride to a global audience. As an archer and resident
credible potential to generate income for the host city. of the West Midlands myself I am thrilled to submit this
Commonwealth interest in archery is at an all-time proposal to the Birmingham 2022 Commonwealth
Archery fulfils these requirements as clearly highlighted in the document prepared by high and is continuing to grow. Well over half of the Games Organising Committee and on behalf of all
Archery England and ArcheryGB,. The positive impact of a possible inclusion on the Commonwealth nations are federated to World Archery, archers across the Commonwealth I sincerely hope it
development of our sport in the Commonwealth in all five continents has been proven and many of those are increasingly supporting smaller finds approval.
when Archery was on the programme of the Commonwealth Games in India. nations in becoming members. Our key ambition, apart
from supporting Birmingham’s ambition to host the
best Commonwealth Games ever, is to develop the
Archery is a sport that needs few and only temporary overlays. In a city which is multi-
cultural our sport can bring together these cultures on the field of play and share it
Commonwealth Archery Community by demonstrating Marc Grady
the excitement, inclusivity and accessibility of the sport; CHAIRMAN
worldwide beyond the Commonwealth.
building a sense of belonging whilst growing the number
of nations participating.
As was clearly demonstrated in the Netflix documentary Ladies First featuring our star
athlete Deepika Kumari from India, our sport provides cultural changes and gives Archery is already among the top sports in some of
unique opportunity to women as well as to men. the most densely populated countries around the
world including India, Bangladesh and Pakistan. With
World Archery is fully committed to assist Archery England and ArcheryGB in this effort a significant multinational community in the West
to showcase once more our sport on the Commonwealth Games. Midlands, it provides an unparalleled opportunity for
spectators to witness Archery’s World Class athletes and
We remain at your disposal, should you need any further information. inspire many more from diverse backgrounds around
the UK to take up this attainable and welcoming sport.
Yours Sincerely,
“Archery is already
among the top sports in
some of the most densely
Tom DIELEN
Secretary General
populated countries around
the world”
04. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 05.
Messages of Support
Messages of support have
been received from the
following countries:
Africa: UGANDA, GHANA, MAURITIUS, NAMIBIA
Americas: BAHAMAS, CANADA
Asia: PAKISTAN, SRI LANKA
Caribbean: TRINIDAD & TOBAGO
Europe: JERSEY, SCOTLAND, WALES
Oceania: AUSTRALIA, NEW ZEALAND, NORFOLK ISLAND
A sample of these message are included below:
Africa Americas Asia Carribean Oceania
HEIDI REDDIG ALLAN R. (AL) WILLS WISAL MUHAMMAD KHAN GREGORY QUESNEL ROSA FORD
President, Archery Association of President, Président, Archery General Secretary, Pakistan President, T&T Target Archery Federation. Secretary/Treasurer, Association of Norfolk Island Archers
Namibia Canada Tir à l’Arc Archery Federation
The various Federations/Associations in the islands, The Association of Norfolk Island Archers are very much in
We wholeheartedly support the Archery Canada and for that matter, We will support all such proposal wholeheartedly support the bid and will do whatever support of the inclusion of Archery in these games. We were
inclusion of archery in the 2022 Canada supports the inclusion of which leads for inclusion of archery in it takes to support it. I hope you are well and that we represented in India in 2010 and were disappointed that archery
Commonwealth games and would be archery in the 2022 Commonwealth next Commonwealth Games 2022. can make this happen for our archers. has not been included since. This will give a great opportunity
proud to include our best archers in Games. The opportunity to compete In this connection we have to inform for some of our younger archers to be involved internationally
the Commonwealth games. again with the other countries of you that it will also provide a great for their first time.
the Commonwealth is an exciting opportunity for Commonwealth Europe
Archery has become a very popular thought, something we have been Countries to create a firm friendly RICK HASTIE
participation sport and spectator advocating for since the late ‘70s! relationship through sports beside DARRAN COOKE CEO, Archery Australia
sport and inclusion would mean more We have worked with every bid promotion of archery. Chair, Welsh Archery Association
Archery Australia formally supports the request to have Archery
future archers for our country and of committee from Canada and are The Welsh Archery Association fully supports the included in the 2022 Commonwealth Games in Birmingham,
course worldwide. ready and willing to do what ever is SAJEEVI SILVA inclusion of Archery in the Commonwealth Games and is fully committed to supporting this bid in any way.
required to support this bid! Hon. Secretary, Sri Lanka Archery to be held in Birmingham in 2022. We see this as a
MOHAMMED B. ABDULLAHI Association marvellous opportunity to showcase the sport to a The Sport of Archery is an inclusive sport, regardless of age,
President, Nigeria Archery DAVID J. RAHMING, JR worldwide audience and a fantastic chance for our
We hereby express our support gender or background. It is also one of the few sports where
Federation President, World Archery Bahamas athletes to show their abilities. With this in mind,
for the inclusion of Archery at the Para athletes complete alongside able-bodied athletes on the
It is a noble cause that you are We support this effort and archery 2022 Commonwealth Games in Wales Archery are planning as if archery is already a domestic and international stage.
championing the inclusion of archery should be included in the 2022 games Birmingham. Sri Lanka Archery only Commonwealth sport and are developing plans to
in the Commonwealth Games family and beyond. Archery is a core Olympic gets to take part in a limited number ensure that our athletes reach their peak for the event.
at this point in time. sport and its inclusion would give of multi-sport International Events New Zealand
hopeful Olympians the opportunity to such as the Asian Games and South ANDY RIVE
You have our total support. If there prepare for the Olympics with another Asian Games. Chairman, Archery Association of Jersey ROBYN DENTON
is anything you want us to do in the high-level tournament in which to National Secretary, Archery NZ
We give our full support to your bid for the inclusion
nearest future as far as this project is compete. It may also give archers Adding Archery to the of archery in the 2022 Commonwealth Games in I can confirm that we would be very excited and supportive of
concerned, please do not hesitate to who are not quite good enough to Commonwealth Games, as most Birmingham. the inclusion of Archery in the 2022 Commonwealth Games.
inform us. make the Olympic team a high-level Commonwealth Countries have
tournament in which to compete. It archery as a competitive sport, will For archers coming from a small island being able This would form a crucial stepping stone for our athletes
would broaden the exposure of the increase the opportunities for these to enter an international competition, close to home wanting to move to the Olympics and fits beautifully with the
sport to countries who do not currently countries to take part and increase none the less, is a great driver for performance early work we are doing for a high-performance programme
have an Olympic Archery Team and their countries’ medal prospects as development and aides in our bid for development for NZ archers.
thereby encourage them to create one. well. and performance funding to support young and
seasoned archers alike.
06. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 07.
ENGLAND & HOME NATIONS TALENT
to watch for Vision
A Commonwealth where Archery is available to
at birmingham 2022
all citizens and contributes to the strength of
communities through the nurturing of discipline,
focus and confidence.
Mission
To engage with and support Commonwealth Member
Associations to grow Commonwealth Archery in both
stature and reach.
Values
Lizzie Warner
Silver - CYG
TOM HALL 27, Alex Wise 17, Samoa 2015
Patrick Huston (NIR) 22
2018 World cup - Sport for All – we embrace all Commonwealth athletes,
Recurve men team bronze citizens, communities and nations
Fairplay – we promote fairness, non-discrimination and
inclusion in all that we do
Innovation – we are recognised as an innovator in delivering new
approaches to the development of Archery across the Commonwealth
Strategic
Priorities
1 Establish a Commonwealth Archery Community by engaging with
Commonwealth Archery Associations to build a sense of belonging, share
learning and maximise impact of success.
Naomi Folkard 34, 2 Develop a Commonwealth Archery Development Framework to increase the
Patrick Huston (NIR) 22 practice of archery in Commonwealth Countries and Territories.
2017 world champs - 3 Demonstrate the excitement and accessibility of archery so that it is
Recurve mixed team bronze Sarah Bettles 25, Bryony Pittman 21, Eleanor Piper 19
a leading choice of Host Cities for the Sports Programme at future
2018 world cup - Recurve women team silver
Commonwealth and Commonwealth Youth Games.
08. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 09.
INTRODUCTION
Archery is a popular and compelling
sport across the Commonwealth,
offering an active lifestyle to all
regardless of age, background or
disability.
Of 71 Commonwealth Countries, 46 are
members of World Archery across all six
Commonwealth Regions. Athletes from
as far afield as Australia, Canada, India,
South Africa and the UK Home Nations will
act as role models to inspire the youth of
Birmingham.
The Head to Head format of matches is
ENGLAND - Bryony Pitman
exciting to watch, engaging spectators
quickly, and is rapidly attracting increasing
TV and social media viewers.
These
It is recognised that underlying any decision photographs
for inclusion, will be an understanding show top
of the financial costs and benefits of Commonwealth
hosting Archery. This bid will outline competitors
how the addition of Archery will support shooting at
Birmingham 2022 to showcase the city’s World Cups in
humanity and pride to a global audience. 2018.
Participation and
popularity of archery
Malaysia - MENS Team
a rich
history
Across the UK there are 830 clubs and a membership amassing
47,000. Of these, over 85% (40,000) are in England. This is the
largest archery community within the Commonwealth. Archery
is equally well supported across all Commonwealth regions with
46 of the 71 countries affiliated to World Archery.
20 Commonwealth countries have sent archery teams to
World events over the past 4 years with athletes from Canada,
India, Malaysia, England, Northern Ireland and Australia
achieving medals. An archery event at the Birmingham 2022
Commonwealth Games would attract some of the very best of
CANADA - Crispin Duenas the world’s archers with exceptional teams from India, Australia
(Olympic medallists) and the Home Nations, including England -
AUSTRALIA - Taylor Worth who topped the archery medal table in Delhi 2010.
BANGLADESH - Md Ruman Shana
10. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 11.
Facilities to host
a World Class
Aston the perfect Event
The stand out venue to host
archery in 2022 is Aston Hall.
Hall venue
A Birmingham City owned
property just 1.7 miles from the
Commonwealth Games Village.
Hosting Archery at Aston Hall will provide
a unique opportunity to showcase this
delightful Jacobean Hall in the centre
Steeped in History of Birmingham with wonderful vistas
of the city. Using the cricket pitch and
areas around the Hall itself presents a
Aston Hall was the home of Aston Park Archers – In 1858 Great spectacular participant and spectator
Britain’s greatest archer and National Gentleman Champion, Horace venue for both Ranking and Finals
sessions.
Ford shot in Aston Park Archers’ first annual archery meeting
along with the National Lady Champion Mrs Horniblow. In addition, spectators will have the
opportunity whilst visiting the event to
participate in ‘have a go’ sessions run by
local archery clubs, stimulating interest in
participation and take up opportunities.
The Hall itself is close to Villa Park which
is to host the Rugby 7s, enabling a single
Games Transport hub for athletes and
officials.
Aston Hall is also served by excellent
public transport links; it is on a number
of city bus routes and a 10 minute walk
from both Aston and Witton stations.
Aston Hall offers the flexibility to balance
ticketed seating and a full stadium,
with the ability to provide a free to view
area. Offering the local residents of
Birmingham the chance to experience
the inclusivity of archery, and be a part
of Birmingham 2022 completely free of
charge.
Archery can offer local residents, school
children and participants of the archery
community, such as the Muslim girls
taking part in Project Rimaya (see page
17), to become event volunteers e.g. as
arrow collectors, a highly visible role
similar to ball boys/girls at Wimbledon.
A disabled viewing area will be
incorporated to ensure archery is a truly
accessible part of Birmingham 2022.
12. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 13.
THE PERFECT VENUE
Training
and
Ranking
venue
Aston
hall
A beautiful
backdrop
The historic and iconic Aston Hall, televisually perfect Hosting archery in such a prestigious setting will
in lush green parkland, will showcase some of the best deliver a view of Birmingham few outside of the
images of Birmingham to a worldwide audience. city will be familiar with (especially when filming is
conducted from the air) attracting further returns
A world class archery event at Aston Hall would require through tourism.
for broadcasting one of
two areas – one for training/ranking and the other for
the finals. The cricket field in the top left of the picture The Hall itself will provide the perfect facilities for
would provide the training area with the Hall offering a VIP areas, press and media.
Birmingham’s iconic green spaces spectacular backdrop to the head to head matches.
14. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 15.
Delivered by an
Archery in
Archery England has significant experience of hosting top class
international archery events, spanning over many years. Working Projects already
experienced and with Archery GB, the staff team includes many of the people who underway include:
delivered the Olympic and Paralympic archery events in London
dedicated Sport Team - 2012, as well as three World Archery accredited event organisers.
Archery GB can recommend internationally recognised, credible
Birmingham Project
A commitment candidates for roles such as Archery Competition Manager for
the 2022 Commonwealth Games. In addition, Archery GB has a
strong, helpful, dedicated and educated volunteer workforce who
Archery has a rich history in Birmingham, from participation in Rimaya
to excellence will, as with London 2012, make themselves available through traditional clubs, to increasing cultural diversity, to the hugely Archery in the UK is working
the volunteer recruitment process to deliver a professional, successful ‘get into archery with Arrows’ programme - which has to increase participation of
friendly and unforgettable event. introduced thousands of young people to the benefits of archery. females and people from BAME
backgrounds. One example is
There is a thriving archery community in Birmingham and the West Midlands Project Rimaya which, given the
with over 30 clubs across WMCA supporting over 1500 archers. Students cultural significance of archery
from Birmingham and Warwick Universities took top honours at the recent within Islam and the sport’s
British Universities Championships. amenability with a wide range of
clothing choices, has a particular
Event Outline
Archery GB has an active focus on broadening and increasing participation focus on engaging with Muslim
within Birmingham and surrounding areas with a number of current and girls in schools in Birmingham and
planned projects. Coventry. Working with SportsAid
& Qualification
and their Backing the Best
programme, (known for the support
This proposal it gives to talented athletes from
focuses on the CGF optional the most financially disadvantaged
backgrounds), this special
• The archery competition at the Commonwealth Games will sport (discipline) of archery outreach project aims to widen the
have medal events for Men’s Individual, Men’s Team, Women’s (Recurve). However, it should be noted demographic profile among athletes
Individual, Women’s Team and Mixed Team (one man, one that the archery format is eminently on the England Talent Pathway.
woman) in the Recurve category. flexible and athlete numbers/schedule
The main objectives of the project
• There will be a total of 64 athletes, 32 female and 32 male, can be shaped to include any combination of are to:
each competing in an Individual event. Athletes from 8 recurve, compound or para archers without • Introduce archery to a new
countries will also compete in the Men’s Team, Women’s Team necessitating any changes in the staging or audience and environment.
and Mixed Team event. rules. There is also the option to stage • Increase participation of sport
• Each event consists of Ranking, Eliminations and Finals. ‘demonstration’ matches as part of the within two schools and the
communities associated with
• Qualification to compete will involve a qualification tournament warm up ahead of competition to the schools.
for each CGF Continent (Africa, Americas, Asia, Caribbean, Europe, showcase the inclusivity of • Increase knowledge of archery
Oceania) covering all Commonwealth archery nations. This would the sport. as a worthy past-time sport
result in Games participation from around 25 countries across all and performance sport in BAME
regions whilst delivering a world level competition in each event. communities.
• Create a sustainable training
environment for BAME
Mexico World Champs 2017 Finals Venue communities within the area.
• Develop individuals of an
underrepresented group’s self-
worth, health and lifestyle.
MORE ARCHERY IN
BIRMINGHAM...
16. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 17.
ARCHERY IN BIRMINGHAM
UNIversity of birmingham
Archery GB is working with the University of Birmingham to find out the unique ingredients that make
archers feel motivated and empowered. This exciting research is the first of its kind in archery. Using the
findings will allow Archery GB to ensure its coaches understand empowering principles, and develop their
own strategies for creating a more empowering environment, ensuring archery is engaging, enjoyable
and empowering for every person taking part. The research will be led independently of Archery GB
by Professor Joan Duda, who is recognised worldwide for her expertise on motivation psychology and
coaching. The findings will be used to shape our new coaching strategy and rolled out nationally.
Archery GB National Tour
The Archery GB National Tour Final was held in Birmingham in 2017 at Eastside City Park, next to
Millennium Point in the heart of Birmingham. Archery has the ability to host the National Tour Final at
Aston Hall for the three years preceding the Commonwealth Games, growing archery’s participation and
fanbase within the city.
Map of Arrows kits in the West Midlands
GET INTO
ARCHERY WITH
ARROWS Young Ambassadors –
Launched in September 2012, Arrows has been created for primary
schools to introduce young children (6-11 years old) to archery in
an enjoyable and safe way. It has been designed to be delivered
the future of archery
by teachers, sports co-ordinators and young leaders who have no Working with the Youth Sport Trust, Archery GB is
formal archery experience or qualification. working on a Young Ambassadors programme,
Simple ideas for activities and competitions
which will be rolled out in 2019. Archery has seen
are provided, which can be used in PE lessons, a large increase in junior participation and one
across the curriculum, in out-of-hours clubs of those juniors, Joshua Smith is having quite an
and as part of the School Games. The activities impact.
encourage learning in lots of areas; maths
through scoring, literacy through language, Despite only being 13 years old, Joshua has been working
and citizenship though cooperation and self- with Sports Birmingham. He visits schools to inspire
discipline. The activities provide an alternative other children during diversity days, standing up during
and complementary way of developing assemblies to discuss his disabilities and how he is not
movement skills (such as coordination, going to let them stand in the way of his dreams.
balance, and strength), and personal, social
and mental skills, as well as enjoying archery. Josh wants all youngsters, disabled and able-bodied, to
get into sport and be inspired to achieve. Getting them
involved is key to his success, so he always takes along an
Arrows kit so that they can shoot and find out how much
fun archery is. He also runs diversity sports festivals, fun
days and school clubs and recently taught the Lord Mayor Joshua Smith with the Lord
of Birmingham, Yvonne Mosquito, as well as more than Mayor of Birmingham, Yvonne
250 disabled visitors, how to shoot at the Birmingham Mosquito at the Birmingham
Inclusion Festival. Josh also played a crucial role in Inclusion Festival.
Birmingham’s first SEND inter-school archery competition.
18. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 19.We will use
role models
from across the
Commonwealth to
inspire the next
Attractiveness generation.
to youth and
fit with active
citizenship &
lifestyle
Archery measured 86% of
the maximum and well above
average in attractiveness to
young people at the Rio 2016
Olympic Games, and would Equity &
heavily support youth interest in Commitment
the Commonwealth Games.
to Para Sports
Archery in the UK is working to increase • There is full gender balance in
participation of females and people medal events and in competitor
from BAME backgrounds, through numbers in Olympic, Paralympic
activities such as Project Rimaya. and Commonwealth Games.
• There is also Technical Official
Archery is not reliant solely on athletic gender/region balance.
strength, being a skills sport it is open • Since London 2012 Archery GB
to all ethnicities, genders and abilities. has seen a 32% increase in their
Equipment and organisations cater membership. Within that there’s a
for everyone. Exercise and wellbeing 50% increase in female members,
are attained through participation, suggesting popularity is rising
interaction and achievement. among women.
• Para athletes compete alongside
Archery participation can and does last everyone else within one set of
a lifetime. Clubs are able to cater for rules. All National events are totally
members from 6 to 80 years of age. integrated.
• Para athletes may qualify to
compete in the Commonwealth
Games (e.g. Neroli Fairhall (NZL)
Gold Brisbane 1982, Dani Brown
(ENG) Gold Delhi 2010).
• In addition, in agreement with
“My hope is that girls in India who face many the CGF, a small number of slots
for leading Para athletes could
obstacles in their daily lives, look at me and get be included in the Qualification
criteria, similar to the approach
inspired, to rise above their problems and challenges proposed for the 2021 World
Games.
and are able to fight to follow their dreams.” • There is also scope to include
demonstration matches to
Deepika Kumari, youngest Indian woman to claim a gold at any World Event. showcase Para athletes as part of
sport presentation activities at the
start of competition sessions.
20. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 21.Archery: A lasting
legacy
Across the Commonwealth:
The proposed Qualification approach will
encourage archery participation and development
in Commonwealth countries, particularly in
Africa, the Caribbean and Oceania, in line with the
Commonwealth Archery Strategy.
In addition, the Games will give clear focus and drive for a
number of development activities that are already underway.
These include the provision of second-hand equipment from
England, initially to Uganda, with plans to extend this to other
Commonwealth countries over the coming months. Another
initiative is the funding of English coaches to lead coach
development seminars in Africa and the Caribbean, with the
objective of growing coaching capability across these regions.
The first of these was held in Africa in November and included
training coaches to be able to teach everyone, including
those with a disability or visually impaired. A third element
is to increase the supply of coaching resource from more
established archery countries to help other countries improve
and grow. Earlier this year, archers on the Falkland Islands
were delighted to welcome a qualified coach from Guernsey,
who travelled to provide coaching sessions for their archers.
In Birmingham and the
West Midlands:
Archery is one of the Sport Authority of India’s
five priority sports and is growing rapidly in
Bangladesh and Pakistan. Staging a significant
multinational archery event in Birmingham
Learning will be drawn from a similar legacy project run in
provides an opportunity for the youth of the conjunction with Euro 2016 which saw over 9,500 individuals
City to connect with archers from diverse take part in archery within Nottinghamshire, across 74
backgrounds and be inspired to take up the sport. different venues, 18% of the total who took part in regular
sessions were from BAME backgrounds.
To further accelerate growth in the West Midlands,
Archery GB will fund a regional development role for two Work will also investigate the establishment once again of
years to create a lasting legacy of the Birmingham 2022 an archery club at Aston Hall. One legacy of the Games will
Commonwealth Games. The project will aim to raise be to supply the archery equipment used for the Games to
participation and visibility of archery working with local local clubs in Birmingham and the West Midlands. This could
schools and providing mother and daughter sessions as also ‘jump start’ facilities for a new club at Aston Hall which
well as sessions for Community Groups, Young Carers and would then act as the focus for ongoing archery community
Muslim Community Organisations. activities after the Games.
22. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 23.MARKETING European Archery Championship 2016
Archery has enjoyed
success in the media in
recent years. An eye-
catching and versatile sport,
265 278 MILLION
& MEDIA
which appeals to a range of
media and has generated
impressive coverage. million CAMPAIGN REACH
CAMPAIGN
£465K
CIRCULATION
Rio 2016 21:1 CAMPAIGN
ROI (AVE)
184 CAMPAIGN AVE
SEEN BY
83% RATING
8.2%
£1.38M
pieces of
coverage
CAMPAIGN PR VALUE
65:1 CAMPAIGN ROI
(PR VALUE)
334.4 AVERAGE POPULATION SHARE 45 PIECES OF NATIONAL COVERAGE &
million 53%
GROWTH SINCE
GOOD VALUE
FOR MONEY High social
139 PIECES OF REGIONAL COVERAGE
LONDON 2012 sharing
TV coverage was seen by 334.4 million people globally index
(17 key territories analysed) (versus 73% over all sports) (above average) PRINT
ONLINE
NATIONAL RADIO
TOP 10 MARKETS AVERAGE MINUTE OF ARCHERY COVERAGE WAS SEEN BY REGIONAL TV
INCLUDED COMMONWEALTH
COUNTRIES OF INDIA + UK
35.866 MILLION VIEWERS SOCIAL
POSTS
HIGHER THAN
AVERAGE SCORE 8.5/10
AMONG INTEREST IN AVERAGE
GENERAL PUBLIC AND
INTEREST AMONG YOUTH SPECTATOR
IN INDIA = WITH HIGHEST. SCORE
HIGH NEWS OF
USE STRUCTURE
-> MAXIMUM
IMPACT IN
World Archery 2017 VICTORY CLIPS
(HYUNDAI ARCHERY WORLD CUP + APPROXIMATELY
WORLD CHAMPIONSHIPS)
54 MILLION IMPACTS
AUDIENCE OF IN COMMONWEALTH
COUNTRIES ON
61 MILLION FACEBOOK
24. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 25.MARKETING & MEDIA
European Archery Championship 2016 Archery
and cross
Sport
Promotion
By using archery’s unique ability to
engage other sports, it provides the
opportunity to build an integrated
PR & social campaign that uses
archery as a vehicle to bring
Commonwealth Sports together –
Archery has done this successfully
with Football and Cricket to name
a few. Archery lends itself to
innovative ways to create a buzz
around events, with the ability to
execute trick shots and promotional
activity in almost any place.
Archery
Bowls over
Cricket…
26. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 27.Financial Considerations
Staging archery events, even at World Class The proximity of Aston Hall to Villa Park (Rugby 7s)
level is relatively low cost and routinely may enable sharing of some areas and services such
as Workforce Break Area and on venue accreditation.
encountered in the AGB calendar. All athletes This proximity also means that there can be a single
bring and travel with their own specific transport hub for the two venues for athletes and
equipment in the form of bows and arrows. officials. There can also be shared signage and last
(There are no laws precluding the movement mile provision from Aston and Witton stations and
nearby bus stops.
of archery equipment in the UK and there is
no requirement for an armoury).
RELATIVELY LOW INFRASTRUCTURE Further costs will be provision of accommodation for
64 athletes, 32 sport support staff and 17 technical
COST TO STAGE NEEDED The cost of the sport specific equipment required for
an archery competition for 64 athletes over 7 days is
officials as well as salaries for Archery specific Local
Organising Committee staff, volunteers (training,
Euro 2016 cost £600k Seating, 2/3 small stages, back wall, estimated to be less than £25,000. This includes target uniforms, meals) and venue security services.
(including LOC, accommodation & big screen x 2, sound/electronic bales and stands, target flags, number boards, wind
socks, spotting scopes, target cameras, athlete bibs,
transport) + £80k finals. It included scoreboards In terms of revenue, the main contributor will be
waterproof paper and clipboards as well as equipment tickets sales, providing of the order of £1m net with an
294 athletes, 7 days of competition. used by Technical Officials. average ticket price of £40. In addition, there will be
merchandise and catering income at the venue. In
Key sport overlay elements include a large scoreboard terms of Value in Kind, World Archery has committed
and a video board, platforms on the Finals Field of Play to supply timing and scoring staff and equipment at
for athletes and targets and possibly a wall, depending no cost (value £8,400) and it should be noted that
on the orientation/positioning of the Finals. More
EURO 2016 LONDON 2012 general overlay requirements are spectator seating and
Longines is the official timing and scoring partner
for Hyundai Archery World Cup and World Archery
NOTTINGHAM 90% session attendance, over
broadcast/photography hides. Technology needs are
modest such as a small number of printers, monitors
Championship events as well as having been the official
60,400 archery tickets sold, timekeeper of the 2014 and 2018 Commonwealth
2000 ticket sales over 2 days and a loud speaker system. Games. One of the World Archery registered suppliers
(could have sold more) spectator satisfaction rating of 98% usually supply target faces free of charge for major
There are no major construction or venue modification Games (value £650). Archery GB will contribute
LOCOG ticket report November 2012
costs and World Archery/Archery GB will work with the £80,000 over two years to fund a position to lead a
Local Organising Committee to legacy project for Birmingham/West Midlands.
• minimise overlay requirements when there may Archery at Aston Hall will attract niche supporters
be alternative solutions (archers and those involved in the sport) and will also
• make efficient use of areas and facilities at the appeal to families from across the country and abroad
venue
WORLD LONDON 2012 • work together to ensure sustainability.
who want to see a new sport. These spectators
will have an economic impact in terms of spend on
CHAMPIONSHIPS 97.7% of available tickets sold – accommodation, food, transport and car parking.
ECONOMIC IMPACT IOC Archery’s ticket demand
All training and competition will take place at Aston Hall;
Sportcal has calculated the economic impact of the
2017 World Archery Championships in Mexico City
2017 Mexico City $1.6m, 9,100 attendance no additional training venue is required. In addition, it as $1.6m with a total attendance of 9,100 and of the
is possible to reduce the pre-competition training to 2015 World Championships in Copenhagen as $3.27m
2015 Copenhagen $3.27m, 7,360 attendance three days, rather than opening training on the day the with an attendance of 7,360. (Ref. Sportcal GSI Event
Sportcal GSI Event Studies Commonwealth Games Village opens. Studies).
28. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 29.Appendix I Appendix II Appendix III
Contingency planning Birmingham 2022 Beginner’s Guide to the winner will be the first team to five points; if the
match is tied after four sets, there will be a shoot off.
Archery runs to a set schedule, with very little possibility
for disruption or delay. The sport does not run to strict
Commonwealth Games Matches • In the event of a shoot off each archer shoots one
arrow each, alternating between teams every shot.
timings per match, however times are extremely The winner has the highest collective score for its
predictable.
Archery Qualification Approach Event Format two arrows, however if the teams are still tied then
Archery at the 2022 Commonwealth Games in • Individual, team and mixed team matches are the nearest arrow to the middle clinches the win.
Archery continues in most weather conditions, only Birmingham will be conducted with 64 athletes - 32 played in a knockout format. The winners of each
stopping for very high wind or lightning. Unexpected female and 32 male. Each nation may qualify a maximum match qualify for the next round, until they progress Recurve mixed team
stoppages are rare, and scheduling takes contingency of two male and two female athletes. There will be 5 through to the semi-finals. The winners of the semi-
events: • Teams are made up of one male and one female
planning in mind. finals progress to the gold/silver medal match and
athlete.
the losers go on to compete for bronze.
• Women’s Recurve Individual • Matches are shot over the best of four sets, with
Ranking round: Any stoppage in the ranking round would each set consisting of two arrows per athlete, that is
be either be temporary, with the round restarted as soon • Men’s Recurve Individual
• Women’s Recurve Team Recurve four arrows per team.
as possible and the session extended to accommodate, • The teams have eighty seconds to take their four
or permanent, whereby the latest results would be used • Men’s Recurve Team • The aim of archery is simple: to shoot arrows as
• Mixed Recurve Team shots. However, the teams take it in turns to shoot
to rank athletes. close to the centre of a target as possible.
two arrows at a time with each archer in the team
• The targets are 122cm in diameter, with the inner
Athletes are permitted to compete provided they fulfil the having to shoot one arrow each, the clock is paused
Matchplay: Any stoppage in matchplay would be gold ring at the centre measuring just 12.2cm in
Commonwealth Games Federation eligibility criteria and while the other team is shooting.
temporary and the session would be extended to diameter and worth a maximum of 10 points.
reach a minimum qualifying score. Those scores are 610 • The team with the higher aggregate score for its
accommodate the delay. If there is insufficient time (or • Archers shoot at the target from a distance of 70
for men and 600 for women, on the 72-arrow 70-metre four-arrow set is awarded two set points. If the
light) to complete the session, matches are rescheduled metres.
recurve ranking round, and must be achieved between 1 scores are tied, each team receives one point. The
to a later session. In extreme cases, multiple matches • Recurve is the most popular style of archery in the
June 2021 and 17 May 2022. winner will be the first team to five points; if the
could be moved to the ranking round venue and shot at UK and is currently the only style of bow allowed at
match is tied after four sets, there will be a shoot off.
the same time. the Olympics.
Sixty of the 64 places in the competition will be • In the event of a shoot off each archer shoots one
• A recurve bow has tips that curve away from the
distributed via qualification tournaments, i.e. five spots arrow each, alternating between teams every shot.
There has not been an unmanageable stoppage at an archer when the bow is strung.
in each gender will be awarded to top-ranked athletes The winner has the highest collective score for its
international event in the last 10 years. three arrows, however if the teams are still tied then
competing at designated continental qualification
Recurve individual matches the nearest arrow to the middle clinches the win.
tournaments in each of the CGF regions (Africa, Americas,
Asia, Caribbean, Europe, Oceania); delivering a total of • Matches are shot over the best of five sets, with each
30 places in each gender (60) and at least eight mixed set consisting of three arrows per archer. Bow Information
teams. • The archers take it in turns to shoot one arrow each
and have just 20 seconds to shoot each arrow. Recurve Bow
The host nation, England, automatically qualifies two • The archer with the higher aggregate score for The recurve bow is the only bow permitted in the
male and two female places. (4 places -1 mixed team) their three-arrow set is awarded two set points. If Olympic Games. Recurve bows are take-down bows,
the scores are tied, each archer receives one point. with a centre handle made from machined aircraft
The two remaining places – one male, one female – The winner will be the first archer to six points; if aluminum or carbon, and two detachable limbs. The
will be awarded to eligible Commonwealth Games the match is tied after five sets, there will be a one- bow limbs curve towards the archer, before curving
Associations via ‘wildcard’ entry by a World Archery arrow shoot-off, the winner is the archer who shoots away at the ends. Theses reverse curves ‘recurve’ give
Commonwealth Commission. the nearest arrow to the middle. the bow its name. These flexible limbs are made with
a combination of materials that may include wood,
This will result in around 25 (dependent on qualification Recurve team matches fiberglass, carbon or foam. Recurve bows don’t have
- 19 minimum) Commonwealth nations from all 6 any let-off and reach their maximum weight at full draw.
Commonwealth regions competing in archery at the • Teams are made up of two athletes of the same
Many recurve archers are holding more than 50 pounds
Games. In Europe, athletes from Scotland, Cyprus, Wales gender.
of bow tension while aiming at the target. Recurve
and Northern Ireland would be strong competitors to • Matches are shot over the best of four sets, with
archers use micro-adjustable sights, but are not allowed
join hosts England. India currently have 3 athletes in the each set consisting of two arrows per athlete, that is
to use any magnification. They must pull the string back
World Ranking top 20 and would likely lead the Asian four arrows per team.
and release with their fingers, usually protected by a
qualification with a World Class competition between • The teams have eighty seconds to take their four
finger tab.
Bangladesh, Malaysia, Pakistan and Singapore for shots. However, the teams take it in turns to shoot
additional places. Canada and Australia also have athletes two arrows at a time with each archer in the team
in the World Ranking top 20 so would be likely to qualify having to shoot one arrow each, the clock is paused
ahead of Bermuda, Bahamas and the Falkland Islands in while the other team is shooting.
the Americas and New Zealand and Tonga in Oceania. In • The team with the higher aggregate score for its
the Caribbean, Trinidad and Tobago and the British Virgin four-arrow set is awarded two set points. If the
Islands have emerging athletes who are beginning to scores are tied, each team receives one point. The
compete at Regional and World Events.
30. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 31.2022 Commonwealth Games Bid for the inclusion of ARCHERY
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