At the heart of who we are - 2020 CORPORATE RESPONSIBILITY REPORT - AVENIR GLOBAL
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At the heart of who we are 2 0 2 0 C O R P O R AT E R E S P O N S I B I L I T Y R E P O R T
2020 was a difficult year for everyone. For AVENIR GLOBAL, it meant
adjusting to the new reality of working from home and learning new ways
of doing business remotely as our offices were forced to close.
Despite the distance and being isolated at home, our
close-knit group stayed united through the storm.
It is in the face of adversity that we best see the importance of having strong
shared values across our whole network. We’ve seen countless examples of our
people embodying these values to overcome challenges and continue serving
our clients.
At the
Another demonstration of this can be seen in how our people came together to
support those in need around them. Across our network, our employees offered
5,000 hours of pro bono work to various organizations. In difficult circumstances,
it was more important than ever for us to give back to our communities.
heart
2020 has also brought diversity and inclusion to the centre stage. It seems like
our timing could not have been better to launch our diversity and inclusion
program, as we’ve witnessed multiple events around the world that reinforced the
importance of such a commitment.
of who The goal of our program is to enhance our network-wide culture to embrace each
person’s uniqueness and allow each of our employees to bring their true selves
to work to produce great work for our clients. This already led to some inspiring
initiatives across our brands in 2020, focused around education, empowerment,
we are
and celebration. We highlighted some of these initiatives in this report; and this
is just the beginning.
For us, committing to diversity and inclusion is more than a statement: it is a
continuing mission. It forces us to look at the way we do business and operate
through a different lens, and reevaluate some of the things we took for granted.
This is why we elected to include diversity and inclusion as the fifth pillar of our
Corporate Responsibility Policy.
As we said, we are a close-knit group—and we believe that weaving a diversity of
experiences and perspectives in our fabric can only make it stronger and reinforce
the positive impact we can have in our communities.
We hope this report reflects this part of who we are as a Firm.
Valérie Beauregard
Executive vice-president
2 2020 AVENIR GLOBAL Corporate Responsibility Report 3
AVENIR 66%
GLOBAL
BY THE NUMBERS
4 2020 AVENIR GLOBAL Corporate Responsibility Report 5
Our Corporate
Responsibility Policy HUMAN CAPITAL DEVELOPMENT
We select, compensate and promote our employees on
the basis of merit, without discrimination on grounds
of race, religion, ethnic origin, sexual orientation,
age or disability. We offer an extensive range of
Our Corporate Responsibility Policy focuses on key professional development and training programs
at the local, national and international levels
areas where we believe we can have the most impact: for all categories of employees. We reward
excellence internationally, nationally
ethical conduct, human capital development, social
and locally, and each office offers its
employees specific programs and
benefits to foster their wellness
investment, environmental performance, and diversity and satisfaction.
and inclusion, which was added as the fifth pillar of
our Corporate Responsibility Policy in 2020. Each SOCIAL INVESTMENT
is supported by operational guidelines and, where We encourage employees
to undertake pro bono work—
appropriate, annual performance metrics. the donation of communication
counsel and services—for not-for-profit
organizations on behalf of the Firm. We
also make financial contributions to not-for-
profit organizations in the communities where
DIVERSITY AND INCLUSION
we operate and encourage employees to make
We are committed to diversity and inclusion in our Firm, our industry and society. financial contributions. We recognize employees for
We work together with all our brands to help educate, empower and celebrate their pro bono work by incorporating this aspect into
people across our network. We know that collectively, our unique experiences give annual performance evaluations.
us greater insight into the world around us. When our curiosity is fuelled and our
voices are heard, we are all inspired to do greater thinking.
ETHICAL CONDUCT ENVIRONMENTAL PERFORMANCE
We are committed to practicing public relations at the highest professional standards. We work to minimize the Firm’s environmental impact, specifically by
Our Firm has strict policies and guidelines governing the conduct of its business, reducing our direct paper and water consumption, recycling, conserving energy
notably regarding confidentiality, ethics and conflicts of interest. We seek to provide and procuring environmentally responsible goods and services. In some of our
collaborative and sustainable communication solutions to our clients. offices, employee-led committees are responsible for implementing environmental
programs. The Firm encourages clients to integrate environmental concerns into their
business and communications practices and counsels them to minimize their environmental
impact in all of their communication efforts.
7
DIVERSITY AND
INCLUSION
DIVERSITY
AND INCLUSION
Understanding the importance of committing
to diversity and inclusion in our Firm, our
industry and society, AVENIR GLOBAL
established a Diversity and Inclusion (D&I)
Council in the spring of 2020.
This Council is made of nine representatives from across our AVENIR GLOBAL
brands. Its purpose is to implement a D&I program with consistent initiatives
across the network while encouraging each brand to identify and address its
own D&I opportunities.
The goal is to enhance our network-wide culture to embrace each person’s
uniqueness and allow for each of our employees to bring their true selves to
work to produce great work for our clients. The Council is supported by 30
Champions whose role is to bring the global mission to life in each office.
Be inspired. Be you.
The Council’s first mission was to create one unifying Diversity and Inclusion
program framework with a high-level statement. “Be inspired. Be you.” is meant
to celebrate differences. Collectively, our unique experiences give us greater
insight into the world around us. When voices are heard and curiosity fuelled,
we are all inspired to do greater thinking.
10 2020 AVENIR GLOBAL Corporate Responsibility Report 11
THREE PILLARS
EDUCATE EMPOWER CELEBRATE
Together, we will raise Together, we will create Together, we will
awareness and share a culture that empowers authentically celebrate
knowledge around employees to bring their our differences and
Diversity and Inclusion. true selves to work. unique perspectives.
DIVERSITY AND
I N C LU S I O N I N I T I AT I V E S
PADILLA HANOVER NATIONAL
Diversity + Inclusion Day of Service INSpire PUBLIC RELATIONS
Juneteenth (June 19) commemorates the date in 1865 when
Union soldiers landed in Galveston, Texas, with the news that
INSpire is Hanover’s employee-led school, college, and university
outreach program. Many people have entered the communications
Pro bono work for
the Civil War had ended and the enslaved were now free. To industry through the influence of their family or because of the Foundation for
honour Juneteenth and create an opportunity for personal attendance at a particular group of universities which the industry Black Communities
reflection and service, Padilla established a Diversity + Inclusion has favoured. This has resulted in a workforce which fails to reflect
In 2020, NATIONAL conducted pro bono
Day of Service (DIDS), offering employees one day off annually the breadth of society and limits our ability to communicate with
work for the Foundation for Black Communities
to perform community service related to diversity, equity and diverse audiences. The aims of INSpire are to offer insight into the
(FFBC), a newly formed organization created to
inclusion. In 2020, “Get out the vote” initiatives for the November communications profession, improve perceptions of the industry,
ensure every Black person in Canada can thrive and
general election drew many employees, who worked to combat break down perceived barriers and stigma, and highlight the varied
all Black communities have agency in defining their own
voter suppression by volunteering at polling locations and career opportunities available to a communications professional.
future. NATIONAL created a unique voice for FFBC, and
participating in letter writing campaigns. Through this program, Hanover has engaged with a cohort of
built a well-defined strategy allowing FFBC to communicate
students from a diverse range of communities through virtual
how it will utilize its resources and expertise to research and
webinars and presentations.
identify issues, invest in community organizations and programs,
MADANO AND AXON UK
advance public policy, and bring awareness to the priorities of Black
Surveys and training to SHIFT COMMUNICATIONS
people in Canada.
open dialogue LinkedIn Learning’s Diversity,
In 2020, members of the Madano D&I Committee conducted CHERRY
Inclusion, and Belonging for All
a Black Lives Matter survey to investigate employee thoughts
around wider themes surrounding discrimination, privilege, training D&I training workshop
and racism. The survey results were presented back to all In November 2020, a group of senior employees and D&I Committee members from
In order to frame the challenges and threats to diversity, inclusion
staff in July, which encouraged open and honest dialogue. In Cherry attended an “Unconscious Bias” workshop, facilitated by the Hobbs Consultancy.
and belonging in the workplace in a new light, all of SHIFT
addition, Madano and AXON UK’s D&I Committees attended The Hobbs Consultancy support businesses in creating a culture in which people feel able to
Communications’ staff committed to complete the seven modules
external training sessions and conducted separate company- show up as themselves, where diversity of thought is valued and where people are cherished. The
of the Diversity, Inclusion, and Belonging for All LinkedIn Learning
wide surveys to inform future D&I initiatives. The committees workshop was a beginning point in Cherry’s journey in strengthening and creating awareness around
curriculum. This transformative learning path reviews current thinking
agreed to focus on training, measurement and HR practices diversity and inclusion, using three steps: Awareness, Practice and Leadership. Key areas included expelling
and best practices on essential topics such as bias in all of its forms,
as key areas going forward. unconscious bias in recruitment, driving change through leadership, creating an environment of inclusion.
cultural competence, communication, allyship, and accountability.
12 2020 AVENIR GLOBAL Corporate Responsibility Report 13
ETHICAL CONDUCT
WE RESPECT THE LAW AND OUR WE ACT WITH HONESTY
INDUSTRY CODES OF CONDUCT. AND INTEGRITY AT ALL TIMES
We respect local, national, and any other laws with an IN THE ADVICE WE PROVIDE
international reach, such as the UK Bribery Act, the US CLIENTS AND THE WORK WE DO
Foreign Corrupt Practices Act and the UK Modern Slavery ON THEIR BEHALF.
Act where relevant, as well as all applicable industry and All of our work must be able to pass
lobbying codes of conduct. the test of public scrutiny without
placing clients’ or the Firm’s integrity,
reputation or qualifications in question.
WE TREAT PEOPLE WITH We accurately represent the services we
DIGNITY AND RESPECT. provide and the breadth and depth of
OUR CODE We are committed to providing a workplace free of our knowledge and our experience. We
harassment, and one in which all individuals are treated take responsibility for our own actions
OF CONDUCT
with dignity and respect. We select, compensate and and expect others to do the same.
promote our employees on the basis of qualifications and We are always open and transparent
merit, without discrimination or concern for race, religion, when gathering information for a client
national origin, gender, sexual orientation, age or disability. or when seeking to attain a business
We recognize that workforce diversity creates a limitless objective. We encourage employees to
Maintaining the highest level of integrity source of ideas and opportunities; we actively seek out
employees from a wide range of backgrounds, experiences
express any concerns, and never wish to
have employees conduct work that they
do not personally believe in.
and professional conduct in all of our daily and perspectives. We exhibit care and concern for the
health and well-being of our employees and seek to help
them strike a balance between work, family and other
activities has been paramount to shaping our personal responsibilities. We celebrate the extraordinary WE AVOID CONFLICTS
OF INTEREST.
achievements of colleagues.
Firm’s reputation as a trusted advisor for 45 We conduct our personal activities,
whether paid or unpaid, in ways that
WE MANAGE OUR RESOURCES WISELY.
years. Rooted in our core values, our Code of We favour the accomplishment of work through synergy,
avoid any possible conflict of interest.
This includes not offering and refusing
to accept any financial interest, position,
Conduct is the foundation for all of the Firm’s which refers to the pooling of our people’s skills, experience
and creative abilities in all aspects of corporate life. We focus payment or other type of advantage
on a disciplined management approach that allows us to that could create a real or apparent
policies and procedures. meet our profitability objectives while ensuring the long- situation of lack of objectivity or of
improper influence on the outcome of
term sustainability of our business.
business decisions. In case of doubt, we
consult senior colleagues and/or seek
WE APPLY FAIR BUSINESS PRACTICES. legal advice. We inform the appropriate
We always base the offering and procurement of goods and persons of situations that could create
These commitments outline core standards for behaviour that services on price, quality, function and necessity and other such conflict as soon as we are aware
our stakeholders can expect from each of us, in our multiple roles market-specific criteria. We compete aggressively in our of them.
of employer, supplier, partner, client and global corporate citizen. markets but do so equitably and ethically.
WE PROTECT CONFIDENTIALITY
They have been adopted by AVENIR GLOBAL and each WE ARE COMMITTED TO QUALITY AND AND SAFEGUARD PRIVACY.
of its brands. HIGH PROFESSIONAL STANDARDS. Our relationships with clients are private
Our work is grounded in research, insight and deep sector and are not shared without consent.
understanding, and seeks to create meaningful impact for We presume that any information we
our clients. We recognize our limitations and seek guidance receive in the course of our work is
when needed. We promote learning, excellence, innovation confidential, unless we know that the
and continuous improvement. information is already public knowledge.
Insider trading is expressly prohibited;
client information, no matter its nature
WE ARE RESPONSIBLE GLOBAL CITIZENS. or source, shall not be used for personal
gain or for the benefit of others. We take
Wherever we do business, we strive to make positive
active measures to protect all data and
contributions to our local communities, both directly, and
information against theft, loss or any use
through our client work. The Firm supports not-for-profit
other than that established by the client,
organizations and projects that align with our culture, in addition
to encouraging our employees’ community involvement. As an and actively comply with legislation
related to data protection and privacy
organization, we seek to minimize our environmental impact
such as GDPR and CASL.
and advise our clients to do the same. All of our offices follow
our Corporate Responsibility Policy, which focuses on five key
areas where we have the most impact: diversity and inclusion,
ethical conduct, social investment, environmental performance
16 2020 AVENIR GLOBAL Corporate Responsibility Report and human capital development. 17
Industry codes
of conduct the
Firm adheres to:
OUR VALUES M A N DATO R Y CANADA
ETHICS
» Alliance des cabinets de relations
Fostering a people-centric culture has been an publiques du Québec A+
Accreditation
integral part of our approach since our inception. TRAINING » Canadian Investor Relations
Institute Code of Ethics
While our human resource policies embody this » Canadian Public Relations
Society (CPRS) Code of
concern and commitment, for AVENIR GLOBAL, We recognize the need for Professional Standards
» Registry of lobbyists of Canada
putting relationships with our clients and our people training to ensure that everyone, » Registry of lobbyists of Quebec
first is a matter of maturity and genuine leadership. irrespective of their location, » Office of the Registrar of
Lobbyists of British Columbia
understands our ethical and » Société québécoise des
professionnels en relations
Our values underpin our relationships with each QUALITY publiques (SQPRP) Code of
other and our clients. They are the foundation of
our corporate culture and our guiding principles
Our raison d’être is the satisfaction of our business objectives and has conduct
clients. We strive to consistently provide
as we move forward. them with work of the highest quality. received guidance in making UNITED KINGDOM
& IRELAND
Sharing the same values allows us to enjoy
considerable autonomy and swiftness of action
COMMITMENT
We hire motivated, committed people
the right decisions. » Association of British
without compromising our operating brands. It Pharmaceutical Industry (ABPI)
who love what they do.
also allows us to rapidly mobilize teams and bring » Public Relations and
together the most experienced individuals from All employees must complete an online ethics training Communications Association
INNOVATION program called “How we behave”, developed by the WPP
across the network who are quickly united to We constantly seek to improve in all areas and Code of Conduct
address our clients’ most pressing challenges. family of companies, of which AVENIR GLOBAL is part.
we foster a culture of innovation to ensure the » PRII Code of Professional Practice
ongoing development of new products and This program includes four modules: How we behave, for Public Affairs & Lobbying
services to meet emerging client needs. Business integrity, Safer data and Sustainability. » Irish PR’s Code of Conduct for
Persons Carrying on Lobbying
COLLABORATION Activities
We believe that collaboration, team spirit » Transparency of Lobbying, Non-
and teamwork are essential to any success Party Campaigning and Trade
in business.
Union Administration Act 2014
INTEGRITY
UNITED STATES
We believe that the best way to protect
our reputation is to maintain a high level of » Academy of Nutrition and
integrity and professional conduct in all of Dietetics
our daily activities. » PR Council Code of Ethics and
Principles
RESPONSIBILITY » Public Relations Society of
We manage our business in a financially America (PRSA) Code of Ethics
responsible way; our Firm’s profitability
is essential to its sustainability. INTERNATIONAL
» Insights Association – CASRO
RESPECT
and MRA
We believe that there can be no lasting
success without mutual respect, and we » International Association of
promote courtesy in the workplace. Business Communicators (IABC)
Code of Ethics
» International Committee of
Medical Journal Editors (ICMJE)
18 2020 AVENIR GLOBAL Corporate Responsibility Report » WPP Code of Business Conduct19HUMAN CAPITAL DEVELOPMENT
Workplace awards
2020 Best Workplaces 2019 Best
for Women in the U.K. Workplaces
(AXON) in the U.K.
H U M A N C A P I TA L 2020 PR Week Best
(AXON)
DEVELOPMENT Places to Work
(HANOVER)
2019 Best Workplaces
for Women in the U.K.
(AXON)
Numerous studies have shown that the 2020 Excellence
in Wellbeing 2019 Best Workplaces
more diverse and inclusive a company, the (AXON) for Women in the U.K.
more successful it is. While our Firm is not (MADANO)
2020 Best
completely there yet, we are proud to say Workplaces 2019 Excellence
that we are well on our way. in the U.K. in Wellbeing
(AXON) (AXON)
Our AVENIR GLOBAL colleagues speak 34 languages and 2/3 of our staff
are women. Diversity of perspectives, respect, creativity and collaboration
are key words used by clients in feedback surveys to describe the culture
within our Firm.
The collective impact of everyone working together produces a positive
culture and tone from the outset ensuring we get the best results for our
clients. The moment an individual joins the Firm, AVENIR GLOBAL’s ongoing
process toward creating a diverse, creative workforce and an inclusive,
collaborative workplace begins. It is formalized through robust onboarding
and professional development programs in which every new hire participates,
introducing the employee to colleagues and programs in his home office, as
well as those around the globe.
We continually refine and further develop our practices to ensure that our
business, our culture, our offices and our people reflect today’s society.
At AVENIR GLOBAL, we believe that the best way to attract and inspire
remarkably high-calibre individuals is to invest in people through our peer-
nominated Achievement Awards program, offering continuous learning
opportunities, and through the promotion of diversity and inclusion.
22 2020 AVENIR GLOBAL Corporate Responsibility Report 23The Institute’s professional
development program includes:
FIRM-WIDE, FORMAL LEARNING SELF-DIRECTED LEARNING
AVENIR GLOBAL stands apart from other We offer ongoing Firm-wide sessions, including our Bold
Thinking Speaker Series webinars; The Institute 101, 201
We encourage employees to undertake
self-directed activities such as keeping up
and 301 face-to-face workshops for new employees, senior to date with industry trends through
communications firms, having committed consultants and senior leaders (unfortunately cancelled in webinars, podcasts and readings.
2020 due to the global pandemic); our signature Visionary The Firm offers a select number
itself to fostering a learning culture. The Leadership Model training; mandatory ethics training; and of LinkedIn Learning licences
the Marketing Technology Immersion program. to access thousands of the
goal of The Institute is to offer cutting-edge latest business, creative
INDIVIDUAL MENTORING OR COACHING and technology skills
multi-platform learning opportunities to We recognize that mentoring is a valuable developmental training videos,
partnership for receiving constructive feedback and available 24/7 on
employees across our network. promoting leadership within the Firm. A formal mentoring desktop and
mobile.
program has been established in our Toronto and Montreal
offices, pairing consulting staff with senior individuals. Ad
hoc mentoring and individualized coaching programs are
also recognized in mentees’ Learning Passports.
The Institute was launched in 2001, and 20 years later, we continue to
explore new opportunities to feed our staff’s curiosity while linking these LOCAL COURSE OFFERINGS
activities to their professional review with our Learning Passport. From lunch-and-learns to team or practice area sessions
and guest speakers—all of which were, of course, virtual
All of the Firm’s learning programs—whether Firm-wide or local—are offered in 2020—, employees have the opportunity to delve
through The Institute. The Institute recognizes that relevant learning activities into a range of topics allowing for an increased
take various forms, whether they be organized team sessions, self-directed sharing of expertiseto meet local needs
initiatives, or external courses. The cornerstone of our program is the individual and interests.
Learning Passport, which allows employees to monitor all their efforts, align
them with their performance goals and showcase progress.
24 2020 AVENIR GLOBAL Corporate Responsibility Report 252020 ACHIEVEMENT AWARDS
local winners
2020 COMMITMENT AND
COLLABORATION
Hanna Williams (Madano)
Anne McInerney
Sébastien Boudreau
(NATIONAL Montreal)
ACHIEVEMENT AWARDS
ACHIEVEMENT AWARD (NATIONAL Saint John) Yvan Loubier
(NATIONAL Quebec City)
Simon Granger (AVENIR GLOBAL) Sarah McLean (NATIONAL Halifax)
Troy Aharonian
Nadeen Hamdanieh (AXON CTS) Mirabel Paquette
(NATIONAL Toronto)
(NATIONAL Montreal)
Every year, AVENIR GLOBAL presents these awards to employees who, through their exceptional Lorna Blackwell (AXON UK)
Amy Jensen (Padilla Minneapolis)
contributions, reinforced the Firm’s values and vision and promoted its growth and leadership Matt Salvatore (NATIONAL Ottawa)
Ahbab Choudhury (AXON UK)
Brittany Joyal
position in the industry. Megan Shay (NATIONAL Toronto)
Adelaide Lang (Cherry) (SHIFT Communications)
Bob McNaney (Padilla Minneapolis)
Among the nominations submitted by their colleagues, 87 laureates were selected in 2020 Lucy White (Cherry)
for their accomplishments in six categories. The awards were presented during local virtual Viviana Pinzon Correa INNOVATION
Lindsay MacNab
(Padilla New York) ACHIEVEMENT AWARD
ceremonies for each of our offices. In addition to the winners in local categories, AVENIR GLOBAL (FoodMinds Chicago)
also presents global recognition awards to celebrate extraordinary achievements. Julie McCracken (Padilla Richmond)
David Moore (Hanover Dubai) Émilie Cossette (AVENIR GLOBAL)
Sarah Babbitt
Callum Haire (Hanover London) Lucy Hagger (AXON UK)
(SHIFT Communications)
Hoda Awad (Madano) Imelda Lim (Cherry)
AVENIR GLOBAL Way Award Luc Beauregard Award Elisha Raut (Madano) SUPPORT SERVICES Elizabeth Stoltz
Daniel Saumur (AVENIR GLOBAL) ACHIEVEMENT AWARD (FoodMinds Washington)
Megan Gaffney (SHIFT Communications) Kate Greenwood
(NATIONAL St. John’s) James Cruikshank
Cheryl Sta Mina (AXON CTS)
The AVENIR GLOBAL The Luc Beauregard Award, (Hanover London)
Michael Judge (NATIONAL Halifax) Sarah Furley (Cherry)
Way Award is presented dedicated to the memory of Kristie Forbes (NATIONAL Halifax)
Caroline Des Rosiers Lucy Davies (Hanover London)
to the employee who our founder, is presented to Trina Tucker (NATIONAL Halifax)
(NATIONAL Montreal)
best represents the Firm’s one of the AVENIR GLOBAL Rebecca Coleman (Madano)
Guillaume Fillion Carlos-David Donoso
values and embodies our Achievement Awards winners Christina Gatward (Madano) (NATIONAL Montreal)
(NATIONAL Quebec City)
brand by applying bold whose stellar nomination and
Amber Ciolfe (NATIONAL Toronto) Svetlana Shustova Jean-Francis Généreux
thinking to solve challenges strong performance during the (NATIONAL Calgary) (NATIONAL Montreal)
and establishing trusted Michelle Renee
year truly stood out among all Morgan Atwater
(NATIONAL Vancouver) Adam Schwartz
relationships with clients local laureates. (NATIONAL Halifax) (NATIONAL Toronto)
and partners. Kenny Devine (Padilla Minneapolis)
Ion Preda (NATIONAL Montreal) Edward Leung
Megan Gaffney has been with SHIFT Communications for Kyle Kapustka (Padilla Minneapolis)
(NATIONAL Vancouver)
Daniel Saumur has been working within the Firm’s over eight years. After being appointed vice-president in Patricia Lindsay
Katie Pawelczyk (NATIONAL Quebec City)
Technology Services for more than 30 years. For the January 2020, Megan quickly showed her leadership skills (Padilla Minneapolis)
Rosalie Morton (Padilla Richmond)
last three decades, he has been managing all the IT despite the pandemic. Tyrone Murphy Megan Gaffney
Amanda Abell (Padilla New York) (NATIONAL Toronto)
staff across the AVENIR GLOBAL offices. (SHIFT Communications)
From the great work she achieves, to her commitment Michelle Amoroso Brian Bengtson
As part of his duties, he led several major projects, including (Padilla New York) PEOPLE LEADER
to getting projects not just completed—but completed (Padilla Minneapolis)
the technological integration of the operating brands thoughtfully, strategically and creatively, she’s always putting Kathryn Canning (Padilla Richmond) Barbro Koeleman
ACHIEVEMENT AWARD
that have joined AVENIR GLOBAL over the last few years her best foot forward, even when deadlines are tight. From Jacqueline Trudeau (Padilla Minneapolis)
Katrina de Saram (AXON UK)
(Madano, SHIFT Communications, Padilla, Cherry, Hanover, virtual events, to physical products and stunts, Megan (SHIFT Communications) Kelby Escotto (Padilla New York)
Valeria Catellani (Cherry)
and their different divisions), thus allowing the network to collaborates across the Firm and does whatever it takes to Stephanie Chan Jeff Wilson (Padilla Richmond)
operate consistently and efficiently throughout its growth. (SHIFT Communications) Sam Glover (Cherry)
“get it done” on behalf of clients.
Kara Armit (SHIFT Communications)
Jimmy Alder (The Playbook) Inez Be (FoodMinds San Francisco)
An attentive, calm and professional leader, Daniel valiantly Beside her tremendous contribution to the Firm, Megan is also Tanya Kavelaars-DiPenta
tackles every challenge that comes his way. Through his VISIONARY LEADERSHIP
deeply involved in the community. She notably conducts a lot of BUSINESS DEVELOPMENT (NATIONAL Halifax)
MODEL ACHIEVEMENT AWARD
invaluable contribution to the Firm over throughout his advocacy work for the National CMV Foundation which educates AND MANAGEMENT André Bouthillier
career, he greatly facilitates unity within our network women of childbearing age about Congenital Cytomegalovirus ACHIEVEMENT AWARD Duncan Shaw (AXON CTS) (NATIONAL Montreal)
(CMV). With this award, AVENIR GLOBAL wants to salute Flora Theodoro (AXON UK) Laura Muirhead (NATIONAL Toronto)
Heather Mittman (AXON CTS)
Megan’s dedication to great work and her leadership skills
Sarah Bannoff (AXON UK) Evan Byrne (Madano) Heath Rudduck (Padilla Minneapolis)
but also the contribution she makes to her community.
Tina Shepley (Cherry) Emma Cochrane Kristen Ingraham (Padilla New York)
(NATIONAL Halifax)
Amy Williams (Hanover London) Natalie Marinaro
(SHIFT Communications)
26 2020 AVENIR GLOBAL Corporate Responsibility Report 27SOCIAL INVESTMENT
PADILLA
YWCA Midtown Supply Drive
Facing what some are calling the twin pandemics—a global
health crisis and systemic racism—staff from Padilla’s Minneapolis
headquarters office coordinated a supply drive in June 2020 for
YWCA Midtown on Lake Street, the largest of its Minneapolis
locations. Masked up and socially distanced, Padilla employees
collected personal hygiene items, home goods, clothing, and baby
SOCIAL
supplies—ending the donation drive with a truckload of essential
items. The donations helped community members in need following
INVESTMENT
the murder of George Floyd and the destruction of Lake Street
businesses during the unrest. Like many organizations, YWCA
Midtown pivoted during this time and opened up its building to
distribute groceries and supplies to neighbours in need.
Wherever we do business, we strive to have SHIFT COMMUNICATIONS
a positive impact in our local communities. Color of Change
As well as having international reach, we are After George Floyd was murdered in Minneapolis, SHIFT
Communication’s Diversity and Inclusion team got together to
part of our local economic ecosystems and call for donations in support of the Black Lives Matter movement
through Color of Change. SHIFT’s managing partner, Rick Murray,
work with local businesses and suppliers committed to personally match all donations up to $2,500, and
SHIFTers came through in a matter of days, effectively doubling our
where possible. staff’s contribution to $5,000.
AXON UK AND MADANO
10 days of giving
2020 was a difficult year for charities, many of them losing vital
We also play a role in social development where we work, and support sources of fundraising because of the pandemic. Madano and
causes that are important to our employees and our neighbours through AXON UK were keen to provide support and held a “10 days of
fundraising efforts, volunteer drives, and by providing pro bono services. giving” initiative in December 2020. The CSR group crowdsourced
possible charities from the Madano and AXON teams and selected
In 2020, we devoted 5,000 pro bono hours to organizations in a variety of
a wide variety of causes to ensure fair representation, from
sectors, such as healthcare and social services, education and learning, arts
homelessness to domestic abuse, community support groups to
and culture, youth and senior services, and more. We have built meaningful,
blood cancers, among others. Throughout December the CSR
long-lasting relationships with some organizations throughout our history,
elective donated £1,650 across 11 charities on behalf of Madano
and we are always happy to make new connections with people working to
and AXON, including: CLIC Sargent, Rape Crisis England and Wales,
make a difference.
Move into Wellbeing, SPEAR, Blood Cancer UK, Wood Green,
Giving has always been an integral part of the AVENIR GLOBAL way. In Consortium for Street Children, Safe in Sussex, Refugee Council,
addition to what we do as a Firm, we encourage our employees to volunteer MIND and The Trussell Trust.
on their own behalf and support causes they feel strongly about in order to
make their community a better place to live for all.
30 2020 AVENIR GLOBAL Corporate Responsibility Report 31CHERRY NATIONAL VANCOUVER
Faunalytics LIFT Philanthropy Partners/
Faunalytics is a charity that conducts research and shares Inclusion Canada
knowledge to help animal advocates build effective strategies.
Since 2015, it has been rated a “Standout Charity” by Animal Since 2017, NATIONAL Vancouver supports LIFT
Charity Evaluators. Through volunteer days, Cherry has Philanthropy Partners, a national non-profit organization
provided copywriting expertise to support in the development focused building the capacity of social purpose
of web articles and infographic fact sheets on several topics, organizations (SPOs). Through this partnership,
including greyhound racing and cell cultured meat. These NATIONAL led the rebranding of the Canadian
materials, to be published later in 2021, will provide a digestible Association of Canadian Living (CACL)—a national
summary of the topic to help inform the advocacy efforts of federation working to advance the full inclusion and
the reader. human rights of people with an intellectual disability and
their families—as Inclusion Canada. NATIONAL worked
closely with Inclusion Canada to deliver a concept and
HANOVER narrative that truly reflects its vision of inclusion, and
The Black Curriculum, supported the announcement and rollout of the new
brand through targeted communications.
SoSad Ireland, Serve the City,
Dubai Cares NATIONAL QUEBEC CITY
The Hanover Power Hour allows teams to spend an hour Dr. Clown Foundation
doing something active (walk, run, yoga etc.) in exchange The Dr. Clown Foundation brings joy to the most
for donating to a local charity designated by their office: in vulnerable people in our community. Since 2002, the
London, the chosen cause was The Black Curriculum, a social Dr. Clown Foundation has been developing its personal
enterprise created to address the lack of Black British history relationship approach that is focused on improving
in the U.K. school curriculum; in Dublin, SoSad Ireland works the quality of life of hospitalized children, students in
to raise awareness of and help prevent suicide in Ireland; specialized schools, hospitalized patients of all ages
in Brussels, Serve the City is an organization that works to and seniors in care facilities. In the past year, NATIONAL
provide and distribute food to those who need it most; and Quebec City supported the Dr. Clown Foundation in
in the Middle East offices, Dubai Cares offers support and the development of a public relations strategy aimed
equipment to school children who do not have the technology at improving the understanding and perception of
required to continue their education whilst at home. The Power the actions of clown artists and the relevance of their
Hour allowed Hanover to raise much-needed donations for presence among their clientele, even in virtual mode
charitable causes who were struggling due to the pandemic, due to the pandemic.
and acted as an important reminder for colleagues to take
time out for their own health and well-being.
NATIONAL MONTREAL
NATIONAL CALGARY Fondation Tel-jeunes
National Sport In the summer of 2020, NATIONAL Montreal provided
pro bono support to the Fondation Tel-jeunes , a cause
School/WinSport supported by client Devimco, one of Quebec’s leading
The National Sport School (NSS) was opened by the commercial property developers. LigneParents and
Calgary Board of Education (CBE) in 1994 to support youth Tel-jeunes offer free and confidential frontline services
demonstrating exceptional skills in athletics. In 2011, CBE delivered around the clock by professional counselors
partnered with WinSport to relocate the school at Canada to young people and parents in Quebec via phone, text
Olympic Park, providing access to world-class training facilities. messages, email and chat. NATIONAL supported the
As the NSS faced closure due to budget cuts, NATIONAL organization of a golf tournament by Devimco to raise
Calgary donated time and communications and government funds for the Fondation Tel-jeunes. NATIONAL
relations expertise in support of WinSport and a parent- provided full communications and media relations
group working on saving the school. With support from all support, and secured the participation of celebrities to
stakeholders, including the CBE, WinSport and the parent the golf tournament and the virtual gala that followed.
group were successful in their bid to leave the CBE system The efforts resulted in a contribution of $218,000 to the
and transfer to a new school district, allowing the school and Fondation Tel-jeunes .
student athletes to remain at WinSport campus.
32 2020 AVENIR GLOBAL Corporate Responsibility Report 33P R OJ E C T S A N D O R G A N I Z AT I O N S
WE SUPPORTED IN 2020
Here is a list of organizations we supported with office-level
volunteering, pro bono, in-kind services or monetary donations.
Action for Healthy Kids Fondation Les Lupus Foundation Québec Bourse
Amis de Samuel of America
Adaptavie RMHC Canada
Fondation Les Petits Rois Magic Breakfast
ALONE Salon international
NATIONAL OTTAWA Fondation Mobilis Maison de soins du livre de Québec
Apathy is Boring
Hockey 4 Youth Art of City Building
Fondation Paul
Gérin-Lajoie
palliatifs du Littoral
Making the Leap
Second Harvest
Heartland
Hockey 4 Youth is a not-for-profit working to increase Association des
Fondation Réno-Jouet Mental Health Serve the City
professionnels
social inclusion for new Canadian and high-priority youth en exposition Fondation Sourdine
Foundation
SMARTworks
through free hockey and off-ice life skills programs. of Nova Scotia
du Québec
Fondation Tel-jeunes Société culturelle
NATIONAL Ottawa provided pro bono support for the Australian Red Cross
Minneapolis
de Vanier
Forward Foundation Downtown Council
launch of their first Ottawa-based program, with the Bushfire Appeal
Société d’histoire
Free Bikes 4 Kidz Minneapolis
principal objective being to garner media attention Boy Scouts of America, du sport de la capitale
Parks Foundation
for the “first skate” launch event. NATIONAL’s strategy Northern Star Council God’s Love We Deliver nationale
Minnesota High
included highlighting that this was the first skate for many British Red Cross Halifax Cycling Coalition
Tech Association
Société du
COVID-19 Appeal domaine Maizerets
newcomer girls and that they would be given a chance to Halifax Partnership
MN Cup, University
experience the nation’s favourite past time for free. The Camp Brigadoon SoSad Ireland
Haven House of Minnesota
campaign generated positive stories across traditional Canadian Blood Services Children’s Hospice
MPLS Regional
SPCA of the Triad
and social media, as well as valuable partnership Canadian Cancer Society - HeartWood Centre for Chamber, Minnesota Sprig Learning
opportunities for the organization. Quebec Division Community Youth Keystone Program
St. Raphael’s Palliative Care
Development
Canadian Mental MQ Health Home and Day Centre
Health Association Hockey 4 Youth
Multiple Sclerosis The Black Curriculum
NATIONAL ATLANTIC Immigrant Services
Centraide of Greater Society of Canada
The BrandLab
Summer of Students Montreal
Collège Durocher
Association of Nova Scotia
Inclusion Canada (via LIFT
National Foundation
for Infectious Diseases
The Canadian Club
of Montreal
During the pandemic, we’ve talked about the value Saint-Lambert Philanthropy Partners)
National Meningitis
of organizations being helpful. NATIONAL Atlantic The International
Comité Femmes en International Association
Economic Forum
decided to help by making connections for those who philanthropie Association of Business
National Sport School, of the Americas
Communicators (IABC)
need it most, like post-secondary students. New and Community Help WinSport Canada
The Richmond Forum -
Service Brussels Itasca Project
recent graduates in Atlantic Canada are facing a high National Trust - Speech & Debate Initiative
degree of uncertainty entering the job market, with CPRS National Conference JA Canada Plant a Tree
Théâtre de la LNI
many placements and internships now being cancelled. Diversity Action Alliance Jean Paul Riopelle New Brunswick
Tourism Calgary -
Foundation Multicultural Council
Through the Summer of Students initiative, the team at Dr. Clown Foundation Chinook Blast Event
NATIONAL Atlantic virtually connected with students in Jeffery Hale - Saint Brigid’s Northside Boxing Club
Dubai Cares United Way
Friends’ Foundation
relevant fields to discuss and answer questions about East Town Business
NY Common Pantry
United Way Halifax
Kids Code Jeunesse
what it’s like to work in an agency setting, trends we are Partnership Pheasants Forever
Webber Street -
seeing in our industry, and how to develop skills in the Le Devoir
Ecology Action Centre Philanthropic London City Mission
current environment. FareShare
Le Grand Costumier Foundations Canada
Women’s Y Foundation
Le prof nomade Phoenix Youth of Montreal
Feed Nova Scotia
NATIONAL TORONTO Le regroupement Pillsbury United World Press
Feeding America
Gelamain Québec Communities Freedom Canada
Wellspring Cancer Support Fondation Artère
LIFT Philanthropy Partners Premier Acte Yaya Humanitarian
Fondation CERVO Foundation
LIFT Philanthropy PRSA Diversity
Wellspring is a network of community-based centres
Fondation de l’Université du Partners - WIL Employment Multicultural YES Employment +
offering programs at no charge to anyone, with any type Québec à Trois-Rivières Connections Scholarship Entrepreneurship
of cancer, at any stage. NATIONAL Toronto supported in Fondation de santé et services Little Brothers PRSA Foundation YMCA of Greater
an insights-driven creative rebranding process, ending sociaux Lévis Lotbinière Halifax/Dartmouth
Loppet Foundation, Public Policy Forum
with the delivery of a new logo, tagline and brand Fondation du Musée national Cross-Country Skiing YouthLink
Public Relations
playbook for implementation. The new brand aligns with des beaux-arts du Québec World Cup
Without Borders YWCA Calgary
Wellspring’s program offerings and helps to differentiate
YWCA Minneapolis
the brand as a non-clinical cancer support organization.
34 2020 AVENIR GLOBAL Corporate Responsibility Report 35OUR LEADERS’ VOLUNTEER
ENGAGEMENT IN 2020
Across the AVENIR GLOBAL network, our leaders are
also personally involved in more than 160 organizations.
Alan Dunton – Muttville, Heath Rudduck – Pillsbury United Michael Evans – Mytime Active, A-T Society
The Ocean Cleanup, Girls Unite Communities, Minneapolis Parks Foundation,
Michelle Renee – Out on Screen, Out in
Masonic Cancer Center - University of
Alexandre Boucher – Canadian School, Options for Sexual Health, Black
Minnesota
Cancer Society - Quebec Division Health Alliance
Hugo Morrissette – Information and Referral
Amanda Munroe – Mattapan Food Pantry, Mirabel Paquette – Quebec Federation
Centre of Greater Montreal, Quebec Bar
Memorial Sloan Kettering Cancer Center, of Chambers of Commerce, Public
Foundation, Centre de loisirs de Lachine
International Rescue Committee Relations Without Borders
Jean-Pierre Vasseur – Maison Emmanuel
Amy Fisher – Minnesota Technology Miranda Dini – Healthcare
Association (MNTech), PRSA Technology Jeff Wilson – PRSA National Board, Communications Association
Section Visual Arts Center of Richmond
Pierre Guillot-Hurtubise – National
André Bouthillier – Montréal Centre-Ville, John Parisella – Montréal International, Improvisation League
Société de développement Angus Fusion Jeunesse, Institute for Research on
Rachel Rice – Riverton Community
Public Policy, Institut de la confiance dans les
Andrew Molson – The Molson Foundation, Housing, FEI Twin Cities Chapter
organisations, Junior Chamber of commerce
Institute for governance of private and
of Montreal, CERIUM, Old Brewery Mission Reghu Venkatesan – A-T Society
public organizations, Concordia University
Foundation, evenko Foundation, The Jonny Knight – A-T Society Rick Murray – I AM ALS, Alzheimer’s
Montreal General Hospital Foundation, OSM Association, Color Of Change (Black Lives
Judith Lebel – La Dauphinelle
Foundation, Montreal Neurological Institute- Matter), Joslin Diabetes Center, JourneyCare,
Hospital, Business / Arts, Québec Blue Cross Julie-Anne Vien – Fondation Les Amis de CAMH, Salvation Army, Leukemia &
Samuel, Fondation du Musée national des Lymphoma Society, Omega Institute, Elyssa’s
Becky Pocock – Graham’s Foundation
beaux-arts du Québec, Fondation CERVO, Mission, TELUS Friendly Future Foundation
Bob McNaney – LifeScape Premier Acte
Robert Lupien – Axion 50 plus, Fondation
Brian Ellis – Virginia Commonwealth University Justin Finnegan – ProPublica, St. Hubert’s de l’Université du Québec à Trois-Rivières
- Richard T. Robertson School of Media and Animal Welfare Center
Ronalda Walsh – International Association
Culture Advisory Board, University of Florida -
Kathryn Tector – Sacred Heart School of Halifax of Business Communicators (IABC),
College of Journalism and Communications,
Canadian Mental Health Association -
PR Department Advisory Board Katrina de Saram – Centrepoint
Newfoundland and Labrador, Atlantic
Charles Lewington – The Royal Hospital Kelsie Axelrod – The East Oakland Collective Provinces Economic Council
Chelsea, Bath Festival Orchestra Kevin McCann – Junior Achievement, YMCA, Sabrina Duguay – Les Amis du Devoir
Dan Reilly – American Marketing Dalhousie University
Sarah Young – Sandpiper Ventures, Develop
Association - Minnesota Kristan Hines – Dalhousie University, Phoenix Nova Scotia, Trans Canada Trail Ontario,
Darren Weiss – Planned Parenthood, ACLU Youth, Liberal Party of Canada (Nova Scotia), Young Presidents’ Organization (YPO), YMCA,
United Way Mount Allison University, Immigrant Services
David Heinsch – Catholic
Association of Nova Scotia (ISANS)
Community Foundation Laura Cubillos – Action for Healthy Kids
Sébastien Boudreau – Pointe-à-Callière’s
Doris Juergens – YES Employment + Leslie Clavin – Food Bank of Contra Costa &
La Relève
Entrepreneurship Solano, Contra Costa County Elections Board
Shannon Steffen – Delta Gamma,
Edith Rochette – The Canadian Club Leslie Molko – Société québécoise des
United in Stride
of Montreal professionnels en relations publiques
Stephanie Lyttle – McGill University Public
Emma Kenny – St. John Ambulance, Lindsay Chan – HR Tech Group, Greater
Relations Student and Alumni Association
Healthcare Communications Association Vancouver Board of Trade
Tara Wickwire – Atlantic Tennis Centre, Tennis
Erin DeSimone – Society for Nutrition Lorèn Lailey-Irvine – National Sport School
Nova Scotia, Propel, Brigadoon Village, Art of
Education and Behavior Luc Levasseur – The 519 City Building, Saint Mary’s University, Mount
François Crête – Nature Conservancy Saint Vincent University, Dalhousie University,
Marie-Christine Garon – Club de la
of Canada, MTL inc., Federation of Royal Nova Scotia Yacht Squadron, Tranquility
médaille d’or
Quebec Chambers of Commerce App, Mental Health Foundation Nova Scotia
Mark Dailey – NHS, St. Michael’s School
Gavin Megaw – Parkrun Tina Charpentier – Agricultural
Mark Seland – Hamptons Community Relations Council
Gillian Smith – Ontario Science Centre, TO Association, Abriohealth
Live, Toronto Arts Foundation, Business / Arts, Tina Hahn – Cycling Without Age
Ontario Cultural Attractions Fund, The Walrus Matt Kucharski – Pheasants Forever,
Greater Twin Cities United Way Tom Jollie – Boy Scouts of America, Northern
Foundation, The Stop Community Food
Star Scouting Council, mpls downtown
Centre, Toronto Public Library Foundation, Art Megan Gaffney – Massachusetts council, East Town Business Partnership
Gallery of Ontario, Women’s College Hospital cCMV Coalition
Foundation Valérie Beauregard – Public Relations
Megan Shay – Tech4SickKids Without Borders
Gordon Taylor Lee – Ottawa Food Bank, Hospital Advisory
Snowsuit Fund
37ENVIRONMENTAL PERFORMANCE
Performance indicators
Multiple programs and measures are in place across the AVENIR GLOBAL network
to reduce our environmental footprint. Here is an overview of how we’re doing.
48 %
E N V I R O N M E N TA L OF OUR OFFICES
ARE LOCATED
PERFORMANCE IN A LEED
While we take great pride in collectively CERTIFIED 78
%
(OR EQUIVALENT) BUILDING OF OUR OFFICES
reducing our ecological footprint, we know HAVE BATTERY
RECYCLING PROGRAMS
that being environmentally conscious goes far
beyond recycling, composting and double- 22%an organics OF OUR OFFICES HAVE
sided printing.
100%
COLLECTION PROGRAM
OF OUR OFFICES ARE
EQUIPPED WITH VIDEO
Now more than ever, green is “in,” and at AVENIR GLOBAL, we like
to think that taking care of our planet also stems from taking caring CONFERENCING
of our people and our communities. All across our network, our teams CA PA B I L I T I E S
not only show interest in the environment, they actually act on it.
to reduce travel
100%
OF OUR OFFICES HAVE
PA P E R , C A N
A N D B OT T L E
recycling programs
96% OF OUR
OFFICES HAVE AN
IT EQUIPMENT
RECYCLING PROGRAM
40 AVENIR GLOBAL Corporate Responsibility Report 41OUR OFFICES
AVENIR GLOBAL Calgary AXON COMMUNICATIONS CHERRY
Selkirk House
1155 Metcalfe Street, Suite 800 Toronto London
555 4th Avenue SW, Suite 2100
Montreal, Quebec H3B 0C1 AXON Clinical Trial Services Riverside House Level 6
Calgary, Alberta T2P 3E7
Canada 320 Front Street West, Suite 1600 2A Southwark Bridge Road
Canada
T: +1 514-843-2343 Toronto, Ontario M5V 3B6 London SE1 9HA
T: +1 403-531-0331
Andrew T. Molson, Chairman Canada United Kingdom
Lorèn Lailey-Irvine, Managing Partner
Jean-Pierre Vasseur, T: +1 416-586-0180 T: +44 20 7940 7310
President and Chief Executive Officer St. John’s Chuck Johnston, Managing Partner John Goundry,
Valérie Beauregard, Bain Johnston Centre Managing Director
10 Fort William Place, 1st Floor New York
Executive Vice-President
St. John’s, Newfoundland and Labrador A1C 1K4 4 World Trade Center HANOVER, MULTIPLE
Royal Poulin, Executive Vice-President 150 Greenwich Street, 48th Floor
Canada AND THE PLAYBOOK
and Chief Financial Officer New York, New York 10007
T: +1 709-754-9614
Ralph Sutton, International Managing Partner United States London
and President, AXON Ronalda Walsh, Associate Vice-President Hanover, The Playbook,
T: +1 914-701-0100
Martin Daraiche, President, Multiple
Saint John Chuck Johnston, Managing Partner
NATIONAL Public Relations Riverside House Level 6
One Market Square, Suite N301
London 2A Southwark Bridge Road
Saint John, New Brunswick E2L 4Z6
NATIONAL PUBLIC RELATIONS Riverside House, Level 6 London SE1 9HA
Canada
2A Southwark Bridge Road United Kingdom
T: +1 506-672-1860
Montreal London SE1 9HA T: +44 20 7400 4480
1155 Metcalfe Street, Suite 800 Stephanie Bell, Director
United Kingdom Charles Lewington,
Montreal, Quebec H3B 0C1 T: +44 20 3595 2400 Chief Executive Officer
Halifax
Canada
1625 Grafton Street, Suite 1600 Miranda Dini, Managing Partner Ceri Reed, Managing Director,
T: +1 514-843-7171
South Tower The Playbook
Serge Paquette, Managing Partner Halifax, Nova Scotia B3J 0E8 Brighton
Floor 4, SPACES Gabbi Cahane, Chairman,
Canada Multiple
Toronto Mocatta House
T: +1 902-420-1860
NATIONAL Public Relations Trafalgar Place
Sarah Young, Managing Partner Dublin
and NATIONAL Capital Markets Brighton BN1 4DU Hanover
320 Front Street West, Suite 1600 United Kingdom
Vancouver 5 School House Lane East
Toronto, Ontario M5V 3B6 T: +44 20 3595 2436
Box 34, One Bentall Centre Dublin 2
Canada
505 Burrard Street, Suite 620 James Osborn, Director Ireland
T: +1 416-586-0180
Vancouver, British Columbia V7X 1M4 T: +353 1 969 4086
Gillian Smith, Managing Partner Canada Copenhagen
Lorna Jennings,
T: +1 604-684-6655 Hellebæk Klædefabrik
Quebec City Managing Director
Nordre Strandvej 119 E
140 Grande-Allée Est, Suite 670 Lorèn Lailey-Irvine, Managing Partner
3150 Hellebæk Brussels
Quebec City, Quebec G1R 5M8 Denmark Hanover
Canada T: +45 29 88 05 87 Square de Meeûs 35
T : +1 418-648-1233 1000 Brussels
Tina Hahn, Vice-President
Julie-Anne Vien, Managing Partner Belgium
MADANO T: +32 2 588 26 01
Ottawa
220 Laurier Avenue West, Suite 610 Claudia La Donna,
London Managing Director
Ottawa, Ontario K1P 5Z9 Riverside House Level 6
Canada 2A Southwark Bridge Road
T: +1 613-233-1699 London SE1 9HA
Gordon Taylor Lee, Managing Partner United Kingdom
T: +44 20 7593 4000
Michael Evans, Managing Partner
44 2020 AVENIR GLOBAL Corporate Responsibility Report 45Abu Dhabi Richmond
Hanover Padilla and Joe Smith
Office 509 101 West Commerce Road
Building 6 Richmond, Virginia 23224
Park Rotana Office Complex, United States
Khalifa Park T: +1 804-675-8100
PO Box 769663, Abu Dhabi, UAE Brian Ellis, Executive Vice-President
T: +971 2 641 1030
Jonty Summers, Managing Director Barry Saunders, Senior Vice-President
(Joe Smith))
Dubai
Hanover
Washington
Padilla and FoodMinds
Office 207/208
1100 G Street NW, Suite 805
Thomson Reuters Building 01
Washington, D.C. 20005
Dubai Media City
United States
PO Box 502420, Dubai, UAE
T: +1 202-684-6058
T: +971 4 375 2737
Sarah Levy, Global Director,
Jonty Summers, Managing Director
Food and Nutrition Affairs (FoodMinds)
PADILLA, SMS RESEARCH, San Francisco
JOE SMITH AND FOODMINDS FoodMinds
456 Montgomery, 15th Floor
Minneapolis
San Francisco, California 94104
Padilla and SMS Research Advisors
United States
1101 West River Parkway, Suite 400
T: +1 650-860-5010
Minneapolis, Minnesota 55415
United States Laura Cubillos, Executive Vice-President,
T: +1 612-455-1700 Food, Beverage and Nutrition (FoodMinds)
Matt Kucharski, President
SHIFT COMMUNICATIONS
Dan Reilly, Senior Vice-President
(SMS Research Advisors) Boston
120 St. James Avenue, 6th Floor
New York Boston, Massachusetts 02116
Padilla United States
4 World Trade Center T: +1 617-779-1800
150 Greenwich Street, 48th Floor
Rick Murray, Managing Partner
New York, New York 10007
United States Annie Perkins, Managing Director
T: +1 212-229-0500
San Francisco
Fred Lake, Senior Vice-President 456 Montgomery Street, 15th Floor
Kristen Ingraham, Senior Vice-President San Francisco, California 94104
United States
Chicago T: +1 415-591-8400
FoodMinds
Alan Dunton, Managing Director
330 South Wells, 4th Floor
Chicago, Illinois 60606 New York
United States 4 World Trade Center
T: +1 312-258-9500 150 Greenwich Street, 48th Floor
Michelle Kijek, Senior Vice-President New York, New York 10007
(FoodMinds) United States
Erin DeSimone, Senior Vice-President T: +1 646-756-3700
(FoodMinds) Annie Perkins, Managing Director
46 2020 AVENIR GLOBAL Corporate Responsibility Report 47You can also read
