Avocado Tracking Study

Avocado Tracking Study

Avocado Tracking Study

Hass Avocado Board | 230 Commerce, Suite 190 | Irvine, CA 92605 www.hassavocadoboard.com Avocado Tracking Study Spring 2014 U.S. Hispanics Prepared by:

Avocado Tracking Study

Table of Contents 2 Background and Methodology 3 Summary 4 Detailed Findings Avocado Usage 7 Drivers for Purchasing Avocados 12 Nutrition and Wellness 14 Advertising and PR Reach 27 Occasions Used 30 Food Service 32 Profile of Respondents 34 Comparison to General Sample 41

Avocado Tracking Study

Background and Methodology Objectives:  The objectives of this research are:  To understand perceptions, purchase, usage, and consumption of avocados among various key Hispanic segments.

To understand nutrition, health and wellness importance among Hispanics.  The survey was conducted in late June 2014. This is the eighth wave of research, following waves conducted in May 2012, May 2011, February 2010, February 2009, March 2008, September 2007, and February 2007. Methodology:  900 interviews (increased from 750 in previous waves with the addition of Phoenix), were conducted per wave among Hispanics who do at least half of the grocery shopping for their household.

Interviewing was conducted in Spanish or English, based on respondents’ preference (69% of the current wave interviews were conducted in Spanish – a level similar to previous waves).  Interviews were equally divided across the following DMA’s: Chicago, New York, Los Angeles, Miami, Houston and Phoenix (added in 2014).  “Total” sample results with and without Phoenix was examined for wave comparability. It was determined that Phoenix did not significantly alter the results for “total”. Therefore, “total’ for 2014 includes Phoenix.  Data has been trended where possible. However, due to some design changes in 2008, all measures could not be trended.

All references to significant differences in the report are at the 95% confidence level.  Some charts may not add to 100% due to rounding, exclusion of don’t know/refused answers or multiple mentions. 3

Summary Avocado Usage  Virtually all (97%) Hispanics buy Avocados, with most of them (91%) buying Avocados at least monthly. Household penetration levels remain similar to previous waves.  In line with previous waves, the frequency of purchasing Avocados is higher among Hispanics who are Spanish-dominant or foreign-born. We did not see the significant difference noted in past waves among individuals of Mexican origin.

Hispanics, in the six markets surveyed, purchase 111 Avocados on average annually – the highest level ever recorded in this study.

Slightly more than half of the Hispanic sample is of Mexican origin. Mexican origin Hispanics buy more avocados per year than do Hispanics with some other origin (123 vs. 102 Avocados per year). 4

Summary (Cont.) Nutrition and Wellness  Being good for you and perceived nutritional benefits continue to be named as top tier reasons why people buy Avocados. They are only trumped by taste.  Nutritional attributes that are rated both high in importance and as descriptors of Avocados include: contains good fats, contains important nutrients, nutrient dense, have nearly 20 essential nutrients and contains antioxidants and plan sterols.

Similarly, better nutrition, promotes skin health and smooth skin and minimizes wrinkles are health & wellness benefits rated both high in importance and as describing Avocados.  The association of Avocados with many of these benefits has increased over time.  Over one-half of the Hispanics fall into a food and wellness involved segment. This is below the general market, but it is a significant increase from 2013.  As seen before, Hispanics place a higher level of importance on all of the nutrition and health & wellness benefits than do their counterparts. They also rate Avocados higher than their counterparts on almost all of the nutrition and health & wellness benefits.

While the degree of importance of the various benefits is higher among this group, the relative order of importance is generally the same for both groups.

Summary (Cont.) Advertising and PR Reach  About one-quarter of Hispanics claim they have seen the “Love One Today” logo.  Awareness of the logo is strongest in Los Angeles and Houston. A significant proportion of Hispanics claim to have read articles on the health benefits of Avocados. As seen before, this is at much higher levels than the general markets. Hispanics Compared to the General Market  Hispanic respondents are very different from the general population (taken from the HAB General Tracking Study). In addition to the nutrition, health and wellness differences already noted, Hispanics are more likely to...

Have bought Avocados to eat and serve at home.  Purchase Avocados more frequently (91% vs. 73% purchase monthly).  Purchase more Avocados annually (111 vs. 70) and prepare them in more ways (8.5 vs. 4.9). 6

Avocado Usage 7

  • Frequency of Avocado Consumption at Home
  • As seen in previous years, 97% of Hispanics buy avocados, with most of them (91%) buying them at least monthly, a level similar to previous waves. 8 Q.3a – How often do you buy Avocados to eat or serve at home? 90% 91% 60% 57% 0% 20% 40% 60% 80% 100% Spring 2007 Fall 2007 Spring 2008 Spring 2009 Spring 2010 Spring 2011 Spring 2012 Spring 2013 Spring 2014 Monthly Weekly

  • Frequency of Avocado Consumption at Home (Cont.)
  • As seen previously, foreign-born Hispanics, those who are Spanish-dominant (i.e., Spanish is the main language spoken at home) are more likely to purchase Avocados weekly than are their counterparts (i.e., English dominant, etc.). – In the past, we have typically seen weekly Avocado purchasing also skew significantly higher among individuals of Mexican descent. This year, the difference is only directional. 9 57% 61% 57% 48% 51% 59% 59% 54% 57% 64% 52% Total Spanish-dom. Bilingual English-dom. U.S. Born Foreign Born Mexican Other Origin
  • Other Purchase Data Spring 2007 Fall 2007 Spring 2008 Spring 2009 Spring 2010 Spring 2011 Spring 2012 Spring 2013 Spring 2014 Average # of Avocados bought at one time 4.8 6.3 4.0 3.9 3.8 3.8 3.7 3.9 4.1 Average # of avocados purchased annually* NA NA 106 101 97 102 97 108 111 10 Q.12 *Added in 2008 Bought Avocados at least 2-3 times in past year for home use.
  • The average Avocado consuming household purchases 111 avocados per year – the highest level ever recorded in this study. By contrast, the general U.S. sample of Avocado consuming households purchased 71 Avocados per year.
  • Other Purchase Data: Spring 2014 Total Spanishdom. Bilingual English dom. Mexican Other Average # of Avocados bought at one time 4.1 4.1 4.3 3.8 4.6 3.3 Average # of avocados purchased annually 111 115 109 109 123 102 11 Bought Avocados at least 2-3 times in past year for home use. Significant difference
  • Individuals of Mexican descent buy more avocados per year than their respective counterparts. Q.12 *Added in 2008

Drivers for Purchasing Avocados 12

  • Reasons to Buy Avocados (New question Spring 2013)
  • As seen last year, the top reasons for buying Avocados are the taste, being good for you, nutritional benefits, and a variety of uses. 13 Q475 - Next I am going to read a list of reasons for why you might buy avocados. For each item I read, please tell me if it is a reason for why you would buy avocados. Spring 2013 % Spring 2014 % Taste 95 95 Good for you 88 92 Nutritional benefits 86 89 Variety of uses 82 82 Price 71 64 They are a staple in my household 67 67 Can be substituted for other foods or ingredients 56 54 Appearance on in-store product display NA 49 For my baby or young child to eat NA 27

Nutrition and Wellness 14

  • Nutritional Descriptors and Importance
  • Avocados are believed to deliver on 5 of the 9 nutritional benefits of high importance to Hispanic consumers.
  • Being high in fat, high in calories, and contains lutein are of low importance to Hispanic consumers when deciding whether to buy Avocados. 15 Low Importance High Importance Does Not Describe Well Does Describe Well
  • Contain good fats
  • Contain important nutrients
  • Nutrient-dense
  • Have nearly 20 essential nutrients
  • Contain antioxidants and plant sterols
  • Cholesterol free
  • Low in calories and fat
  • Sodium free
  • Less than 1 gram of sugar
  • High in fat
  • High in calories
  • Contain lutein Note: descriptors are placed in each quadrant in ranked order for importance.
  • Nutritional Benefits Importance (Top Box* Scores)(New question Spring 2012) 16 Q1025a - How important to you are each of the following nutritional benefits when deciding whether or not to buy avocados? Please tell me whether each is very important, somewhat important, neither important nor unimportant, not too important, or not at all important to you personally. *Top Box: 1 (Very important) on an 5-point scale Spring 2012 % Spring 2013 % Spring 2014 % Contain important nutrients 76 68 71 Have nearly 20 essential nutrients 76 67 68 Nutrient-dense 74 71 70 Contain good fats 74 69 72 Cholesterol free 73 65 67 Contain antioxidants and plant sterols 70 63 66 Low in calories and fat 67 61 59 Less than 1 gram of sugar 59 49 51 Sodium free 57 53 55 Contain lutein 41 35 38 High in fat NA NA 40 High in calories NA NA 40
  • The importance of the different nutritional benefits is similar to what it was last year.
  • Nutritional Benefits Associated with Avocados* (New question Spring 2012) 17 Q1025 - I am going to read a list of nutritional benefits that may or may not be used to describe avocados. Please tell me whether you think each of the nutritional benefits I mention describes avocados a lot, describes a little or does not describe at all. *Describes “A lot” Spring 2012 % Spring 2013 % Spring 2014 % Nutrient-dense 70 68 73 Contain good fats 66 65 73 Have nearly 20 essential nutrients 61 54 63 Contain important nutrients 56 52 64 Contain antioxidants and plant sterols 55 52 54 Cholesterol free 39 39 47 Low in calories and fat 39 39 44 Sodium free 32 26 40 Less than 1 gram of sugar 25 23 31 Contain lutein 20 20 24 High in fat NA NA 43 High in calories NA NA 30
  • The association of avocados with many of the nutritional benefits has increased over time, as highlighted below.
  • Health & Wellness Descriptors and Importance
  • Avocados are believed to deliver on 3 of the 12 health & wellness benefits of high importance to Hispanic consumers. 18 Low Importance High Importance Does Not Describe Well Does Describe Well
  • Better nutrition
  • Promotes skin health
  • Smooth skin and minimize wrinkles
  • Reduces bad cholesterol
  • Promotes heart health
  • Helps maintain healthy blood pressure
  • Digestive/gut health
  • Healthy blood vessel and vascular health
  • Healthy aging
  • Helps with diabetes management
  • Promotes brain health
  • Good for cancer prevention Note: descriptors are placed in each quadrant in ranked order for importance.
  • Fullness and hunger control
  • Helps with weight management
  • Immunity
  • Promotes eye health
  • Aids in child growth and development
  • Weight loss
  • Healthy sleep patterns
  • Pain relief
  • Health & Wellness Benefits Importance (Top Box* Scores)(New question Spring 2012) 19 Q1025c - How important to you are each of the following health and wellness benefits when deciding whether or not to buy avocados? Please tell me whether each is very important, somewhat important, neither important nor unimportant, not too important, or not at all important to you personally. *Top Box: 1 (Very important) on an 5-point scale Spring 2012 % Spring 2013 % Spring 2014 % Better nutrition 75 69 68 Promotes skin health 73 71 64 Reduces bad cholesterol 70 65 69 Promotes heart health 67 64 66 Helps maintain healthy blood pressure 64 62 63 Promotes brain health 64 59 58 Good for cancer prevention 63 58 58 Helps with weight management 60 54 53 Promotes eye health 60 54 52 Aids in child growth and development 59 52 50 Helps with diabetes management 59 51 59 Smooth skin and minimize wrinkles NA NA 61 Digestive/gut health NA NA 61 Helps with blood vessel and vascular health NA NA 60 Healthy aging NA NA 60 Fullness and hunger control NA NA 56 Immunity NA NA 53 Weight loss NA NA 50 Healthy sleep patterns NA NA 49 Pain relief NA NA 39
  • The importance of most of the different health & wellness benefits is similar to what it was last year.
  • Health & Wellness Benefits Associated with Avocados* (New question Spring 2012) 20 Q1025b - I am going to read a list of health and wellness benefits that you may or may not associate with avocados. Please tell me whether you think each of the health and wellness benefits I mention describes avocados a lot, describes a little or does not describe at all. *Describes “A lot” Spring 2012 % Spring 2013 % Spring 2014 % Promotes skin health 74 68 67 Better nutrition 68 63 70 Promotes heart health 57 52 57 Reduces bad cholesterol 55 51 57 Helps maintain healthy blood pressure 48 45 51 Promotes brain health 43 39 43 Aids in child growth and development 42 37 37 Helps with weight management 42 37 41 Good for cancer prevention 41 38 39 Helps with diabetes management 39 34 42 Promotes eye health 37 32 34 Smooth skin and minimize wrinkles NA NA 62 Healthy aging NA NA 55 Fullness and hunger control NA NA 53 Digestive/gut health NA NA 50 Helps with blood vessel and vascular health NA NA 49 Immunity NA NA 38 Weight loss NA NA 34 Healthy sleep patterns NA NA 32 Pain relief NA NA 17
  • The association of avocados with many of the health & wellness benefits has bounced back form the decline seen in 2013.
  • Food and Wellness Involvement
  • Respondents were asked the questions shown below to help identify a “food and wellness involved” segment. Over one-half respondents classify as “food and wellness involved” based on saying they prepare home-cooked meals at least a few times a week, and that both “I spend a lot of time and effort preparing healthy homemade meals” and “I like to cook homemade meals because I control the ingredients” describes them a lot.

21 2% 9% 10% 27% 52% Frequency of personally preparing home-cooked meal Daily A few times per week Once a week Less often than weekly Never 56% Food and wellness involved 4% 25% 71% I spend a lot of time and effort preparing healthy homemade meals Describes me a lot Describes me a little Does not describe me at all Q.1030, Q1035 Food and Wellness Involved Segment 3% 16% 81% I like to cook homemade meals because I control the ingredients Describes me a lot Describes me a little Does not describe me at all

  • Food and Wellness Involved Segment
  • The proportion of food and wellness involved respondents has increased, after seeing a drop in 2013. It is now at the highest level since we have asked these questions in the Hispanic study. 22 49% 43% 56% Spring 2012 Spring 2013 Spring 2014 Q.1030/Q1035
  • Nutritional Benefits Importance: Food and Wellness Involved (Top Box* Scores)(Spring 2014)
  • As seen in the past, food and wellness involved consumers place a significantly higher degree of importance on all of the nutritional benefits, in comparison to those consumers who are not food and wellness involved. 23 Q1025a - How important to you are each of the following nutritional benefits when deciding whether or not to buy avocados? Please tell me whether each is very important, somewhat important, neither important nor unimportant, not too important, or not at all important to you personally. *Top Box: 1 (Very important) on an 5-point scale 83%B 79%B 78%B 74%B 74%B 73%B 65%B 61%B 59%B 46%B 45%B 44%B 58% 58% 63% 59% 57% 59% 50% 48% 40% 33% 34% 31% Contain good fats Nutrient-dense Contain important nutrients Have nearly 20 essential nutrients Contain antioxidants and plant sterols Cholesterol free Low in calories and fat Sodium free Less than 1 gram of sugar High in calories High in fat Contain lutein Food and Wellness Involved Not Food and Wellness Involved (A) (B)
  • Nutritional Benefits Associated with Avocados*: Food and Wellness Involved (Spring 2013)
  • Also as seen in the past, significantly larger proportions of food and wellness involved consumers tend to associate Avocados with many, but not all, of the nutritional benefits, in comparison to those consumers who are not food and wellness involved. 24 Q1025 - I am going to read a list of nutritional benefits that may or may not be used to describe avocados. Please tell me whether you think each of the nutritional benefits I mention describes avocados a lot, describes a little or does not describe at all. *Describes “A lot” 81%B 79%B 69%B 69%B 62%B 53%B 49%B 47%B 43%B 32% 32% 27%B 62% 66% 57% 56% 44% 39% 35% 40% 36% 30% 27% 21% Contain good fats Nutrient-dense Contain important nutrients Have nearly 20 essential nutrients Contain antioxidants and plant sterols Cholesterol free High in fat Low in calories and fat Sodium free Less than 1 gram of sugar High in calories Contain lutein Food and Wellness Involved Not Food and Wellness Involved (A) (B)
  • Health & Wellness Benefits Importance: Food and Wellness Involved (Top Box* Scores)(Spring 2013)
  • Food and wellness involved consumers place a significantly higher degree of importance on all of the health & wellness benefits, in comparison to those consumers who are not food and wellness involved. 25 Q1025c - How important to you are each of the following health and wellness benefits when deciding whether or not to buy avocados? Please tell me whether each is very important, somewhat important, neither important nor unimportant, not too important, or not at all important to you personally. *Top Box: 1 (Very important) on an 5-point scale 78%B 76%B 72%B 71%B 70%B 68%B 68%B 67%B 67%B 66%B 64%B 64%B 63%B 61%B 60%B 60%B 57%B 56%B 54%B 43%B 58% 59% 59% 55% 55% 52% 52% 51% 51% 48% 51% 49% 46% 43% 44% 43% 42% 42% 43% 33% Reduces bad cholesterol Better nutrition Promotes heart health Promotes skin health Helps maintain healthy blood pressure Smooth skin and minimize wrinkles Digestive/gut health Helps with blood vessel and vascular health Healthy aging Promotes brain health Helps with diabetes management Good for cancer prevention Fullness and hunger control Immunity Helps with weight management Promotes eye health Weight loss Aids in child growth and development Healthy sleep patterns Pain relief Food and Wellness Involved Not Food and Wellness Involved (A) (B)
  • Health & Wellness Benefits Associated with Avocados*: Food and Wellness Involved (Spring 2013)
  • Significantly larger proportions of food and wellness involved consumers also tend to associate Avocados with most of the health & wellness benefits, in comparison to those consumers who are not food and wellness involved. 26 Q1025b - I am going to read a list of health and wellness benefits that you may or may not associate with avocados. Please tell me whether you think each of the health and wellness benefits I mention describes avocados a lot, describes a little or does not describe at all.

Describes “A lot” 75%B 73%B 69%B 65%B 63%B 60%B 60%B 58%B 56%B 55%B 50%B 47%B 46%B 45%B 44%B 43%B 39%B 37%B 35% 20%B 64% 58% 53% 46% 49% 48% 45% 42% 43% 42% 35% 37% 34% 31% 31% 30% 27% 30% 29% 13% Better nutrition Promotes skin health Smooth skin and minimize wrinkles Reduces bad cholesterol Promotes heart health Healthy aging Fullness and hunger control Helps maintain healthy blood pressure Digestive/gut health Helps with blood vessel and vascular health Promotes brain health Helps with diabetes management Helps with weight management Good for cancer prevention Immunity Aids in child growth and development Promotes eye health Weight loss Healthy sleep patterns Pain relief Food and Wellness Involved Not Food and Wellness Involved (A) (B)

Advertising and PR Reach 27

  • Seen “Love One Today” Logo (New Question Spring 2014)
  • About one-quarter of Hispanics claim they have seen the “Love One today” logo. – Claimed awareness is highest in Los Angeles and Houston. 28 27% 34% 32% 20% 27% 23% 27% Total Los Angeles Houston Miami New York Chicago Phoenix Significant difference Q.417 – For my next question I am interested in learning if you have seen a particular logo pictured in any avocadosrelated advertising - for example, in grocery stores, magazines, newspapers or online. The logo features the slogan “LOVE ONE TODAY” and highlights the fact that avocados have naturally good fats and are cholesterol free. Have you seen any avocado ads for this?

Q1026 - In the past few months have you seen or read any on-line or print news articles related to the following health related benefits of eating avocados? Total % Food and Wellness Involved % Not Food and Wellness Involved % Avocados contain naturally good fats and they are cholesterol free 63 69 56 Eating avocados is associated with a healthier diet and lower body weight. 49 55 41 Eating avocados can improve cholesterol and triglyceride profiles and support a well-functioning heart. 49 53 44 Avocados can help with hunger control and weight maintenance.

  • 41 44 38 Eating avocados with a hamburger may contribute to blood vessel and heart health benefits. 27 28 25 Awareness of Articles Relating to the Health Benefits of Eating Avocados (Spring 2014)
  • Claimed awareness of articles relating to the health benefits of avocados is fairly high, especially among food & wellness involved consumers. 29 Significant difference

Occasions Used 30

  • Q25 - Which meals do you typically purchase avocados for? Total % Spanishdominant % Bilingual % Englishdominant % Breakfast 19 21 15 17 Lunch 70 76 70 57 Dinner 56 43 59 78 Snack 28 27 24 32 Meals Typically Purchase Avocados For (Spring 2014)
  • Lunch and dinner continue to dominate as the most common meal occasions for Avocados. Usage occasions do vary some based on language spoken. 31 Significant difference

Food Service 32

  • Frequency of Avocado Consumption Away from Home 61% 23% 10% 12% 16% 3% 2% 6% 6% 21% Monthly (Net) Once a week or more often Several times a month Twice a month Once a month Once every two months Once every three months 2 or 3 times a year Once a year or less Never 33 Q.3b – How often do you order Avocados, or anything made with Avocados, when eating away from home?
  • 61% of Hispanics are ordering Avocados, or anything made with Avocados, when eating away from home at least once a month. This is generally consistent with previous waves.

70% 68% 60% 52% 53% 55% 60% 63% 61% Spring 2007 Fall 2007 Spring 2008 Spring 2009 Spring 2010 Spring 2011 Spring 2012 Spring 2013 Spring 2014 Spring 2014 Monthly (Net)

Profile of Respondents 34

  • Stores Typically Shop for Groceries/Other Everyday Items (New Question Spring 2014)
  • Hispanic shoppers are diverse in the type of food stores they shop. However, mainstream supermarkets are most dominant. 35 Significant difference Q.47 – At which of the following types of stores do you typically shop for groceries or other everyday household items? Total % Spanishdominant % Bilingual % Englishdominant % Mainstream grocery store or supermarket such as Kroger, Safeway or Albertsons 65 61 64 77 Hispanic or Latino focused markets 37 43 35 29 Local corner stores or convenience markets 16 15 16 19

There are only minimal differences in the place of birth, heritage and language spoken between frequent (weekly) and all avocado users. Q.37 - Q.39a Profile of Respondents: Origin and Language Spring 2014 Total % Purchase Avocados Weekly % Born in U.S. Foreign born 66 69 U.S. born 31 28 Family Heritage/Background Mexican 52 54 Puerto Rican 6 5 Dominican 6 5 Cuban 8 8 Salvadoran 4 6 Colombian 4 3 Language Spoken at Home Spanish only/mostly Spanish (Net) 48 52 English & Spanish equally 24 24 English only/mostly English (Net) 25 21 Language Spoken Outside of Home Spanish only/mostly Spanish (Net) 41 45 English & Spanish equally 20 21 English only/mostly English (Net) 35 31 36

  • Q.38 Selected Mentions... Spring 2014 Los Angeles % Houston % Miami % New York % Chicago % Phoenix % Family Heritage/ Background Mexican 78 69 3 41 46 77 Puerto Rican - 1 13 13 9 1 Central American 12 11 14 10 5 5 Cuban - 1 28 3 17 1 South American 3 3 20 5 11 1 Colombian 1 1 11 3 6 - Dominican - - 13 18 3 1 Profile of Respondents: Heritage by Market
  • Hispanics of Mexican origin make up most of the interviews in Los Angeles, Houston Chicago and Phoenix. Miami, which still skews to Cuba, is slowly becoming more diverse. Interviews in New York are spread out between Hispanics of many different backgrounds. 37
  • Q.34 Profile of Respondents: Media Consumption Spring 2014 Total % Purchase Avocados Weekly % Media Consumption (Weekly) Watch TV 93 94 Watch TV in Spanish 73 76 Listen to radio 74 76 Listen to radio in Spanish 57 61 Read newspaper 43 46 Read newspaper in Spanish 25 30 Read magazines 44 48 Read magazines in Spanish 31 36 Go online 55 54 Visit websites in Spanish 28 31 38
  • There are only minor differences in media behavior between frequent (weekly) and all Avocado users.
  • Q.1B, Q.35, Q.40, Q.41 Profile of Respondents: Demographics Spring 2014 Total % Purchase Avocados Weekly % Gender Female 80 82 Male 20 18 Marital Status Married/living with domestic partner 67 70 Single/separated/divorced/widowed 28 24 Age 18 – 34 11 10 35 – 54 45 45 55+ 38 40 Average # People in Household 3.7 3.8 39
  • There are only minimal demographic differences between frequent (weekly) and all avocado users (continued on the next page).

Q.42 - Q.44 Profile of Respondents: Demographics (Cont.) Spring 2014 Total % Purchase Avocados Weekly % Education High school graduate or less 57 59 Some college/technical or trade school/associate’s degree 17 16 College graduate or more 20 18 Employment Employed 42 41 Not employed 52 52 Household Income

Comparison to General Sample This section offers a comparison of Hispanic respondents to a general U.S. sample of respondents from the HAB Tracking Study, conducted at approximately the same time. 41

  • Q.3a, Q.12 Hispanic Population Summary: Hispanic Tracking Study vs. Total U.S. Spring 2014 Hispanic Study Total U.S. Bought avocados to eat or serve at home (monthly) 91% 73% Average number of avocados purchased annually 111 70 42
  • Compared to the general population, Hispanics are more likely to:  Buy Avocados at least monthly to eat and serve at home  Purchase more Avocados annually