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January 2018 

Back to Normal: 2018 Outlook Part II
“You may delay, but time will not.”                                                           —Benjamin Franklin
Benjamin Franklin (1705 – 1790) was a Founding Father of the United States as a signer of both the Declaration of
Independence and the Constitution. His many occupations included politician, inventor, author, polymath, scientist,
printer, and civic leader. Mr. Franklin was granted the title “The First American” for his enduring campaigning for
colonial unity.

  This month’s Investment Outlook reflects our view that given the strong growth in the U.S. and global
  economies, the extraordinary monetary policies previously undertaken by the Federal Reserve (Fed) and
  other major global central banks are becoming less necessary. The Fed is now firmly on a path of normal
  monetary policy as we move into the ninth year of an economic recovery, much improved since the days
  of the financial crisis and Great Recession. The Bank of England raised interest rates in 2017 for the
  first time in a decade, despite the ongoing Brexit process. The European Central Bank (ECB) has made
  adjustments to its monthly bond purchases, while not yet raising interest rates. Overall, the strength of
  these and other nations show a picture quite different than during the global recession.

From a macro perspective, the markets were kept              performance of the equity markets for more than a
busy digesting the many headlines that seemed                few years now.
to come from every direction: a new U.S. political           PNC expects the economic expansion to continue
administration and the uncertainties associated              throughout 2017 and into 2018, forecasting 2.3%
with it, the projection of the path of forward interest      growth for 2017 and 2.7% for 2018. The job market
rate moves from the Fed, unforeseen geopolitical             should be close to full employment later this year;
events, and tax reform optimism, to name a few.              job and wage gains are helping boost personal
U.S. stock indexes were mostly positive through the          incomes; consumer spending should continue to
year, and volatility remained low relative to history.       lead economic growth; and the housing market will
We were pleased with our 2017 themes. Our                    probably continue to gradually recover. The short-
themes for 2018 are:                                         term impact from the hurricanes is likely to be offset
                                                             by rebuilding efforts in late 2017 and early 2018.
  ƒƒ potential rifts in global growth
     synchronization;                                        We expect markets to continue to watch the Fed
  ƒƒ volatility mean reverting;                              and other central banks worldwide for shifts
  ƒƒ the impact of higher long-term interest rates           in monetary policy. Movements in inflation and
     on fixed income;                                        currencies are key factors to watch. We believe the
                                                             potential of unforeseen outcomes in global politics
  ƒƒ bitcoin frenzy and blockchain’s future;
                                                             remains in the new year.
  ƒƒ the rebound in capital expenditures; and
                                                             While we acknowledge the difficulty for us, or
  ƒƒ Global Industry Classification Standard (GICS)
                                                             anyone, to predict with great accuracy the short-
     in the mix.
                                                             term behavior of stocks, we feel investors should
Annually, we review historical trends for stocks and         continue to focus on their long-term goals,
bonds, and for the fifth year in a row stock returns         working with their PNC advisors to develop an
have been better relative to bonds. The current              asset allocation that matches their risk and return
10-year trailing return of stocks relative to bonds          objectives. PNC’s six traditional asset allocation
reflects outperformance largely tied to the strong           profiles are shown on the back page of this outlook.
Back to Normal: 2018 Outlook Part II

2018 Outlook Part II                                       ago, as measured by the S&P 500®. In March 2009,
                                                           equity investors sold stocks in a flight to safety amid
We began our review of 2017 and preview of 2018
                                                           the financial crisis. Markets have been in a strong
in our December 2017 Investment Outlook, 2018
                                                           bull pattern since the dark days of 2009. With the
Outlook Part I. As we close the books on 2017, we note
                                                           Dow Jones Industrial Average (DJIA), S&P 500, and
the bull market continued.
                                                           NASDAQ repeatedly testing new highs over the past
We believe the U.S. economic expansion will                weeks, many investors are also wondering how far
continue in 2018, with the pace of growth                  this bull can run. On March 9, 2009, the S&P 500
accelerating from 2017. PNC is forecasting 2.3%            closed at a low of 676.53; it now hovers around
growth for 2017 and 2.7% growth in 2018. As this           the December 12, 2017, closing high of 2,664.11.
will mark the ninth year of economic expansion, we         Despite the strength of the markets, 2017 has not
will continue to closely monitor economic data and         been without surprises and market risks.
indicators for any shift in this forecast.
                                                           As we have done in the past, it is our intention to
While remaining mindful of the possibility of              make educated projections for the upcoming year.
temporary setbacks, we believe the economic                Since one cannot predict future events with any
recovery will continue in the near term. Looking           great certainty, we will focus primarily on what
at long-term cyclical economic trends, typically           is knowable. When determining a recommended
following a recession, GDP growth accelerates as a         asset allocation for our clients we focus on their:
result of pent-up consumer demand for goods and
                                                              ƒƒ goals;
services. After this initial acceleration, growth tends
to settle into a more sustainable pace. In the last           ƒƒ risk tolerance;
stage of an expansion, GDP growth slows further until         ƒƒ income needs;
it collapses. The current U.S. recovery is a bit unusual      ƒƒ investment holding period; and
in that there was not an initial surge in growth.             ƒƒ personal situation.
Quarter-over-quarter annualized real GDP growth
                                                           In addition, the PNC Investment Policy Committee
has trended at about 2% since the recovery began.
                                                           considers PNC’s general recommendations,
Headline GDP growth illustrates the continued              concentrates on the intrinsic value of possible
recovery, with some challenges to growth in                investments, and weighs the estimated risk versus
2017. Third-quarter 2017 real GDP growth                   reward.
surprised most estimates by accelerating to 3.3%,
after growing 3.1% in the second quarter. The              Macro Views of the Markets
economic resiliency surprised to the upside as             From a macro perspective, we characterize 2017
most economists were expecting a temporary,                as a year of relatively low volatility despite a host
yet markedly negative, economic impact from                of uncertainties the markets needed to digest,
Hurricanes Harvey, Maria, and Irma. Data points            including unforeseen geopolitical events, a new
through the fall have made some noise, including
                                                           U.S. presidential administration, and other moving
the jobs report, housing market updates, and retail
                                                           economic data points. Continued growth, together
sales. PNC economists expect a quick rebound due
                                                           with solid corporate earnings growth and optimism
to rebuilding, which is funded by federal aid and
                                                           over tax reform, was supportive of stocks, and U.S.
insurance payments. Owing to solid fundamentals
                                                           indexes mostly moved higher.
for consumer spending, business investment,
and the housing market, economic growth should             Forecasting the Fed’s path of interest rates was
continue to expand through 2018. GDP growth                another focus of the markets, and in line with
will likely accelerate in 2018, supported by the           forecasts, the Fed most recently raised rates at
rebuilding efforts, expected tax cuts, and an              the December Federal Open Market Committee
expanding global economy.                                  (FOMC) meeting.
The financial markets have also come a long way            The S&P 500 had a strong start in 2017, up 5.5% in
since the market bottomed more than eight years            the first quarter, and 6.1% if you include dividends

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Back to Normal: 2018 Outlook Part II

reinvested back into the index. Following the              In order to evaluate the returns to investors over a
blistering start, the second-quarter S&P 500               longer holding period, we have analyzed the 10‑year
performance was 2.6%, with the total return including      cumulative total returns for each asset class
dividends at 3.1%. Third-quarter performance did not       updated monthly. For example, the most recent
disappoint either, with the S&P 500 up 4.0%, and 4.5%      10-year cumulative returns are for the period
including the reinvestment of dividends. Year to date      from November 30, 2007, to November 30, 2017;
through December 12, 2017, the S&P 500 is up 19.0%,        in that period, cumulative returns for stocks were
with the total return up 21.3%.                            122%, while bonds returned 78.8%, and cash 3.2%.
                                                           These returns reflect the strong recovery in stocks
From a fundamental perspective, corporate earnings
                                                           following the financial crisis, recession, and flight
are supportive of stocks. Overall we expect earnings
                                                           to safety in a decade plagued with several severe
growth for the S&P 500 to be in the upper-single-digit
                                                           market shocks. Cash shows a smooth upward ride,
range. Energy earnings have led the way in 2017,
                                                           as expected, while bonds and stocks at times can
as comparables are easier, given that 2016 earnings
                                                           be more volatile (Chart 1).
from the sector were largely negatively affected
by the sharp drop in oil prices. Earnings from the
Materials sector are forecast to grow over 20% for
                                                           Stocks versus Bonds
2017, while Information Technology earnings should         The 10-year rolling data for stocks and bonds show
grow 14%. The weakest growth is forecast for the           very few negative periods for stocks and almost
Utilities and Telecommunication Services sectors.          no losses for bonds. Stocks tend to outperform
                                                           following periods of distress. Bonds do not exhibit
Historical Returns                                         this type of behavior to the same extent (Chart 2,
                                                           page 4).
Over the long term, stocks have been the best
performing asset class among stocks, bonds, and            Over a set historical period, the rolling 10-year
cash (Table 1). While the long-term total return           cumulative total returns of stocks versus bonds
of stocks is attractive, average annual returns            shows the average outperformance of stocks
have been a different story. Individual annual             has been 114% (Chart 3, page 4). The most
returns indicate performance for any given year is         recent data show stocks outperforming bonds
unpredictable. Markets can reward and punish to            by just over 43%. The worst underperformance
the extremes at times.                                     of stocks versus bonds occurred during the
                                                           financial crisis, with the nadir in March 2009 at
History of Stocks, Bonds, and Cash                         -146%. Performance of stocks relative to bonds
Average returns and differentials of returns among
asset classes vary in any given calendar year. When         Chart 1
examining performance history since 1926, we will           10-Year Cumulative Returns, All Asset Classes
define the S&P 500 as “stocks,” long-term Treasury          As of 11/30/17
bonds as “bonds,” and the 30-day Treasury bill as                                  450
                                                                                                   S&P 500
“cash.”                                                                            400
                                                                                                   Treasury Bond
                                                                                   350
                                                                                                   Treasury Bill
                                                            Index 100 = 11/30/99

                                                                                   300
 Table 1
 Average Annualized Returns                                                        250
 January 1926 to November 2017                                                     200
                               Real              Nominal                           150
 S&P 500                       7.06%             10.15%                            100
 Long-Term Govt                2.57               5.53                              50
 30-Day T-bill                 0.45               3.36                               0
                                                                                     2003   2005     2007    2009   2011   2013   2015   2017
 Inflation                     N/A                2.89
 Source: Morningstar, Ibbotson Associates, PNC              Source: Morningstar, Ibbotson Associates, PNC

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Back to Normal: 2018 Outlook Part II

 Chart 2                                                                  Chart 4
 10-Year Returns, Stocks versus Bonds                                     10-Year Returns, Stocks versus Cash
 As of 11/30/17                                                           As of 11/30/17
            600                                                                       600
                                            S&P 500                                                                   S&P 500
                                            Treasury Bond                                                             Cash
            500                                                                       500

            400                                                                       400

            300                                                                       300
  Percent

                                                                            Percent
            200                                                                       200

            100                                                                       100

              0                                                                         0

        -100                                                                        -100
           1936 1943 1950 1957 1964 1971 1978 1985 1992 1999 2006 2013                 1936 1944 1952 1960 1968 1976 1984 1992 2000 2008 2016

 Source: Morningstar, Ibbotson Associates, PNC                            Source: Morningstar, Ibbotson Associates, PNC

has improved steadily since then, turning from                           In comparing the rolling 10-year cumulative
underperformance to consistent outperformance                            total returns of stocks versus cash (Chart 5), the
beginning in January 2013.                                               average outperformance of stocks has been 150%.
                                                                         Beginning in mid-2008 and through 2010, not
Stocks versus Cash                                                       surprisingly, cash outperformed stocks. With a
The 10-year rolling data for cash, not surprisingly,                     rebound in the market and low interest rates, the
show no negative periods (Chart 4). However,                             tide turned in 2011, and the most recent data show
cash has experienced times of very low returns.                          stocks outperforming cash by 119%.
The rolling 10-year annualized return for November
2017 was a mere 0.3%. We would expect continued
low 10-year returns on cash for some time, given
                                                                         2017 Themes Revisited
our forecast for short-term interest rates, which                        At the outset of 2017, we introduced our themes for
we believe will remain at low levels with likely                         the year:
slow and gradual subsequent rate increases                                 ƒƒ reflation nation;
from the Fed.                                                              ƒƒ infrastructure/fiscal policy;

 Chart 3                                                                  Chart 5
 10-Year Cumulative Total Returns, Stocks vs. Bonds                       10-Year Cumulative Total Returns, Stocks vs. Cash
 As of 11/30/17                                                           As of 11/30/17
            600                                                                     600
                                                                                            +3 Std Dev
            500 +3 Std Dev                                                          500
            400
                  +2 Std Dev                                                        400 +2 Std Dev
            300
                                                                                    300
  Percent

                                                                          Percent

                  +1 Std Dev                                                                +1 Std Dev
            200
                               Average                                              200
            100
                                                                                                         Average
              0                -1 Std Dev                                           100

        -100                                                                           0                 -1 Std Dev
                               -2 Std Dev
        -200                                                                    -100
           1936 1944 1952 1960 1968 1976 1984 1992 2000 2008 2016                  1936 1944 1952 1960 1968 1976 1984 1992 2000 2008 2016

 Source: Morningstar, Ibbotson Associates, PNC                            Source: Morningstar, Ibbotson Associates, PNC

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Back to Normal: 2018 Outlook Part II

  ƒƒ global politics;                                               going back to 2009. If this trend persists in the
  ƒƒ life or death of active management; and                        fourth quarter, this year would be the first year
  ƒƒ tax reform, repatriation, and earnings.                        since 2007 that the majority (greater than 50%) of
                                                                    active funds outperformed their benchmarks.
It was our expectation that Treasury yields would
move higher with higher inflation expectations.                     We expected tax reform would be an important
While inflation moved higher early in 2017, it then                 topic to watch, and as we saw in the later months
eased and the Consumer Price Index (CPI) now sits                   of 2017, tax reform was optimistically received
at a similar level as it did ending 2016.                           by markets, which continued to trade higher.
                                                                    Tax reform, according to sell-side analysis, should
We expected to see an increase in infrastructure                    provide a boost to earnings. In 2018, Strategas
spending in 2017; we now look to the next few years                 Research estimates a $10-per-share boost to
to see whether this spending increase will occur.                   S&P 500 earnings from tax reform, with Evercore
Global politics continued to surprise in 2017. Brexit               ISI estimating approximately $8 per share.
talks continue, and as we end the year, United
Kingdom (U.K.) and European Union leaders are
busy hammering out the details of the divorce                       Themes for 2018
bill between the two nations. There were a few                      Potential Rifts in Global Growth
unexpected election results this year, with the                     Synchronization
vote for Catalonia to leave Spain grabbing the                      Since market pessimism bottomed in February
most media attention. The constitutionality of                      2016, the global economic recovery has morphed
that vote remains in dispute. We expect surprise                    into synchronized global growth for the first time
votes to continue into 2018, as Italy gears up for its              since the 2009 recovery began. Key contributors
presidential election along with other key elections.               have been global central bank easing, a global
The macro environment for active managers                           decline in interest rates, lower inflation following
improved marginally in third-quarter 2017.                          a precipitous decline in commodity prices, an
Correlations among S&P 500 stocks did not                           improvement in credit market access, and
increase materially after reaching their 17-year low                a parlayed rebound in capital spending for
in early February. According to Bank of America                     commodity-sensitive industries. These variables
Merrill Lynch, about 54% of active managers were                    are key determinants of corporate credit access,
ahead of their benchmarks year to date, the highest                 financing costs, and business and consumer
hit rate at this time of the year in their data history             sentiment. This global easing of business conditions
                                                                    propelled a coordinated global manufacturing
 Chart 6                                                            recovery and boosted many countries’
 Manufacturing PMI by Country                                       manufacturing Purchasing Managers’ Indexes
 As of 11/30/17                                                     (PMIs) to currently robust levels (Chart 6).
   60                                                          65
            Brazil (L)             China (R)
            Japan (R)              United Kingdom (R)
                                                                    Nearly two years into this cyclically coordinated
   55       Germany (R)            Canada (R)                  60   recovery, we are beginning to observe diverging
            United States (R)
                                                                    financial conditions across previously synchronized
   50                                                          55   regions. Throughout 2017, U.S. business conditions
                                                                    have continued to ease through a combination of
   45                                                          50
                                                                    tighter credit spreads and lower long-term interest
                                                                    rates (reducing borrowing costs), a weaker dollar
   40                                                          45
                                                                    (improving international competitiveness), and
                                                                    lower inflation (reducing input costs and benefiting
                                                                    consumers). As these can often provide some
   35                                                          40
    12/14 4/15   8/15 12/15 4/16     8/16 12/16 4/17    8/17        visibility into the future state of regional economies,
                                                                    domestic business conditions suggest to us there is
 Source: Bloomberg L.P., PNC
                                                                    continued support for solid U.S. economic growth.

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Back to Normal: 2018 Outlook Part II

 Chart 7                                                                              Chart 8
 Eurozone Inflation as a Leading Economic Indicator                                   ECB Monetary Tightening Cycles
 As of 11/30/17                                                                       As of 11/30/17
                                                                                                                70                                                                        4
     70                                                                -6
                                                                                                                65
     65                                                                -4
                                                                                                                60                                                                        3
     60
                                                                       -2                                       55
     55                                                                                                         50                                                                        2
                                                                       0

                                                                           Percent

                                                                                                                                                                                                     Percent
     50                                                                                                         45
                                                                       2
     45                                                                                                         40                                                                        1
                                                                       4                                        35
     40
                                                                                                                30                                                                        0
     35                                                                6
                                                                                                                25
     30                                                                 8                                       20                                                                        -1
      2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
                                                                                                                 2000               2002   2004
                                                                                                                                            2006 2008 2010 2012 2014 2016
        Markit Eurozone (L) Manufacturing PMI Index
        Average of Eurozone HICP (R) and PPI (Inverted) (Advanced 18m Forward)                                                              Monetary Tightening Cycle
        Normalized Eurozone Economic (L) Surprise Index 10m Moving Average                                               Markit Eurozone Manufacturing PMI (L)    ECB Deposit Rate (R)

 Source: Bloomberg L.P., BCA Research, PNC                                            Source: Bloomberg L.P., BCA Research, PNC

However, several developed international economies,                                  Signs of diverging business conditions globally
including the Eurozone and the United Kingdom, have                                  indicate the potential for synchronized growth
experienced some tightening of business conditions                                   to begin separating as we progress through
throughout 2017. In particular, stronger currencies                                  2018. While U.S. financial conditions suggest
(decreasing international competitiveness) and a rise                                potential for near-term sustained growth, several
in headline inflation (increasing input costs hurts the                              international developed economies, including
purchasing power of consumers) have contributed                                      the Eurozone and the United Kingdom, may
to tighter financial conditions. Advancing current                                   experience a moderation in growth. At a time
inflation conditions (as represented by an average                                   when renewed optimism has surfaced in many
of the Eurozone Harmonized Index of Consumer                                         international markets, should this moderation in
Prices [HICP] and Producer Price Index [PPI]) by                                     growth occur, it holds the potential to disappoint
18 months can serve as a leading indicator for the                                   the consensus.
Eurozone economy (Chart 7). Our analysis suggests
that the tightening of real business conditions in the                                Chart 9
Eurozone may lead to a moderation in the regions’                                     U.K. LEI Index as a Leading Economic Indicator
economic momentum as we progress through                                              As of 9/30/17
2018. Additionally, ECB monetary tightening has                                                                                10                                                   1.0
historically led to a slowdown in future economic                                                                                                                                   0.8
                                                                                      Year-over-Year, 6-Month Moving Average

activity, and in our opinion a new tightening cycle                                                                             5                                                   0.6    Year-over-Year, 6-Month Moving Average

officially began in October 2017 when the intention                                                                                                                                 0.4
                                                                                                                                                                                    0.2
to taper the current pace of quantitative easing was                                                                            0
                                                                                                                                                                                    0.0
announced (Chart 8). Furthermore, in relation to
                                                                                                     (Percent)

                                                                                                                                                                                                          (Percent)

                                                                                                                                                                                    -0.2
                                                                                                                                                                                ?
the United Kingdom, the year-over-year change                                                                                  -5
                                                                                                                                                                                    -0.4
in the Conference Board Leading Economic Index                                                                                                                                      -0.6
                                                                                                                        -10
(LEI) has recently moved into contraction territory.                                                                                                                                -0.8

Historically, the LEI has led the U.K. manufacturing                                                                                                                                -1.0
                                                                                                                        -15                                                         -1.2
production volume index, which is a broad measure                                                                         1985 1988 1991 1994 1997 2000 2003 2006 2009 2012 2015
                                                                                                                                Conference Board U.K. LEI (R)
of economic output (Chart 9). This could suggest a                                                                              U.K. Manufacturing Production Index (L)

further moderation of growth in the United Kingdom
                                                                                      Source: Bloomberg L.P., PNC
in 2018, in our opinion.

                                                                                                                                                                                                                                    6
Back to Normal: 2018 Outlook Part II

    Chart 10                                                                 Chart 11
    S&P 500 and CBOE Volatility Index                                        Implied Volatility at Record Lows in 2017
    As of 12/14/17                                                           As of 9/30/17
     2700                                                                     35
                                     S&P 500 (L)      CBOE VIX (R)
     2600                                                              28
                                                                              30
     2500
                                                                       24     25
     2400
                                                                              20
     2300                                                              20
                                                                              15
     2200
                                                                       16
     2100                                                                     10

     2000                                                                      5
                                                                       12
     1900
                                                                               0
     1800                                                              8       1986 1989 1992 1995 1998 2001 2004 2007 2010 2013 2016
        1/16   4/16   7/16   10/16     1/17    4/17     7/17   10/17               S&P 500 Implied Volatility Annual Average   Long-Term Average

    Source: Bloomberg L.P., PNC                                              Source: Evercore ISI, PNC

Volatility                                                                  We acknowledge the likelihood that volatility
Despite the many headlines in 2017, volatility                              in 2018 will rise from the low levels of 2017.
was kept mostly at bay while equities traded                                However, volatility in and of itself does not provide
higher (Chart 10). Support for stocks in the form                           any indication as to what will happen to equity
of continued domestic and global growth, solid                              markets. We note that following low volatility
corporate earnings, and tax reform optimism offset                          years, there is often an expected uptick in volatility,
risk factors through the year. Financial market                             with a less correlated performance of the market
volatility in 2017 was at record lows (Chart 11).                           (Table 2, page 8).
Empirical Research notes that third-quarter 2017
volatility registered in the bottom 2.5% of outcomes                        From a fundamental perspective, corporate earnings
noted in the past 90-plus years. Empirical also                             are supportive of stocks. Currently, we believe 2017
notes that the steepness of futures trading                                 earnings will end the year in a range of $126–129 per
indicates that it is the expectation of the markets                         share for the S&P 500. As we look forward to 2018,
that volatility will revert closer to the mean.                             we believe continued global growth will be supportive
                                                                            of earnings from a macro perspective, in addition to
A recent paper published by the Federal Reserve
                                                                            stability in oil prices and a generally accommodative
Bank of New York and cited by Empirical Research
                                                                            environment. Margins are likely to be somewhat flat,
illustrates the economists’ conclusion that
while volatility is mean reverting over time, low                           noting that 2017 margins are currently estimated
volatility typically begets more low volatility until                       at over 10.5%, which is a record high. Not factored
something occurs to change this pattern quickly,                            into our estimates for 2018 is the potential upside
like some sort of market shock1. Further, when                              recognized by our estimate from tax reform,
considering the term structure for volatility in                            which Strategas Research estimates could add
the futures market, what it appears to indicate is                          approximately $10 per share to S&P 500 earnings
most investors expect volatility to return to median                        growth in 2018. Further, Evercore ISI estimates
levels, not expecting low volatility to be some sort                        S&P 500 earnings of $146 per share, including an
of new normal at all.                                                       $8 benefit from tax reform.

1
    Lucca, D., D. Roberts, and Peter Van Tassel, “The Low Volatility Puzzle: Are Investors Complacent?” Liberty Street Economics,
    November 12, 2017, and Lucca, D., D. Roberts, and Peter Van Tassel, “The Low Volatility Puzzle: Is This Time Different?” Liberty Street
    Economics, November 15, 2017.

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Back to Normal: 2018 Outlook Part II

 Table 2
 Historical S&P 500 Performance after Low-Volatility Years (since 1945)
 Year                                             S&P Intra-Year Drawdown                    Performance     Next Year Drawdown                               Next Year Performance
 1995                                                            -3%                                34%                               -8%                                  20%
 2017                                                            -3                                 16                                 —                                    —
 1964                                                            -4                                 13                                -10                                    9
 1958                                                            -4                                 38                                 -9                                    8
 1954                                                            -4                                 45                                -11                                   26
 1961                                                            -4                                 23                                -26                                 -12
 1993                                                            -5                                 7                                  -9                                   -2
 1972                                                            -5                                 16                                -23                                 -17
 1991                                                            -6                                 26                                 -6                                    4
 2013                                                            -6                                 30                                 -7                                   11
 Average                                                         -4                                 25                                -12                                    5
 Source: Strategas Research Partners, PNC

On a fundamental basis, however, excluding tax                                                             international competitiveness), and lower inflation
reform we forecast mid- to high-single-digit                                                               (which reduces input costs and benefits consumers)
earnings growth in 2018 based on our forecast for                                                          (Chart 13). This occurred despite the Fed delivering
global nominal growth of 5-7%. Consistent with this,                                                       three rate hikes (in March, June, and December)
we estimate 2018 S&P 500 earnings per share would                                                          and a formal announcement of balance sheet
grow to $135–140, with a target of $138 (Chart 12).                                                        normalization. Monetary tightening is simply not
                                                                                                           constrictive if financial conditions do not similarly
Higher Long-Term Interest Rates to Present                                                                 tighten; therefore we do not view actions taken by the
a Buying Opportunity in Fixed Income                                                                       Fed as economically restrictive. Financial conditions
Domestic business conditions eased further                                                                 can often provide visibility into the future state of the
throughout 2017 as a result of tighter credit spreads                                                      domestic economy over the subsequent six months
and lower long-term interest rates (which reduces                                                          and currently suggest to us that the U.S. economy
borrowing costs), a weaker dollar (which improves                                                          should continue to experience solid economic activity

 Chart 12                                                                                                   Chart 13
 S&P 500 Earnings Growth                                                                                    U.S. Financial Conditions Index Indicator
 As of 12/31/16                                                                                             As of 12/8/17
                                   140                                                                                       105
                                   130
                                                                                                                             104
    Earnings per Share (Dollars)

                                   120
                                                                                                                             103
                                   110
                                                                                                             GSUSFCI Index

                                   100
                                                                                                                             102
                                                                                                                                                                    Tighter Financial Conditions
                                    90                                                                                       101
                                    80                                                                                       100
                                    70
                                                                                                                              99
                                    60
                                                                                                                                                            Accommodative Financial Conditions
                                                                                                                              98
                                    50
                                         2008 2009 2010 2011 2012 2013 2014 2015 2016 2017* 2018*
                                                                                                                              97
                                                                                                                               2000    2002   2004   2006   2008   2010   2012   2014   2016
 *PNC Estimates
 Source: FactSet Research Systems Inc., PNC                                                                 Source: Bloomberg L.P., Goldman Sachs., PNC

                                                                                                                                                                                                   8
Back to Normal: 2018 Outlook Part II

 Chart 14                                                                                                Chart 15
 10-Year Treasury Futures Net Positioning                                                                Bitcoin/U.S. Dollar
 As of 12/5/17                                                                                           As of 12/14/17
                       800,000                                                           5                                  18000

                                                                                         4                                  16000
                       600,000
                                                                                         3                                  14000
                       400,000
 Number of Positions

                                                                                         2                                  12000

                                                                                                         Price in Dollars
                                                                                     ?

                                                                                              Percent
                       200,000                                                           1                                  10000
                                                                  Net Long

                            0                                                            0                                  8000
                                                                                         -1                                 6000
                       200,000
                                     Net Short
                                                                                         -2                                 4000
                       400,000
                                                                                         -3                                 2000
                       600,000                                                        -4                                       0
                             2010 2011 2012 2013 2014 2015 2016 2017                                                           1/17   3/17   5/17   7/17   9/17   11/17
                           10-Year Treasury Net Positioning (L) 10-Year Treasury Yield (R)

 Source: Bloomberg L.P., PNC                                                                             Source: Bloomberg L.P., PNC

through at least the spring of 2018. Additionally,                                                      power of consumers. This subsequent tightening
we believe domestic economic strength may                                                               of domestic business conditions may ultimately
finally aggravate inflationary pressures through a                                                      restrict future economic growth. For these reasons,
combination of wage growth and a broad rise in input                                                    we believe investors should enter 2018 with a
costs as we progress through 2018.                                                                      short duration bias, but should be prepared to add
                                                                                                        duration to fixed income portfolios throughout the
Furthermore, we continue to observe complacency                                                         year should higher interest rates materialize.
in interest rate markets through reduced interest
rate forecasts, net long Treasury futures market                                                        The Bitcoin Frenzy and Blockchain’s Future
positioning, the market-implied Fed rate path                                                           The rise of bitcoin is commensurate to the
significantly lagging the FOMC median forecast, a                                                       cryptocurrency’s increase in prevalence within the
compressed term premium, and sentiment regarding                                                        media and public’s collective mind. For instance,
the acceptance that interest rates are likely to stay                                                   Google Trends’ data show U.S. searches for
lower for longer. Historically, this magnitude of                                                       “bitcoin” have increased 3,233% over the preceding
net long Treasury futures market positioning has                                                        12 months (through mid-December), a rate even
preceded rises in the 10-year Treasury yield in 2010,                                                   greater than bitcoin’s 2,220% gain over that time
2013, and 2016 (Chart 14). Should our expectations for                                                  frame (Chart 15). Such large-sized gains have
a combination of solid domestic economic growth and                                                     brought about analogies to the dot-com bubble
rising inflation materialize, we believe repositioning in                                               of the early 2000s and the tulip mania of the early
the Treasury market may drive the 10-year Treasury                                                      seventeenth century.
yield as high as 3.00‑3.25% sometime in 2018.
Given these expectations, we recommend investors                                                        First, we believe it important to note the
                                                                                                        philosophical drivers behind bitcoin’s creation.
maintain an underweight duration positioning going
                                                                                                        The original cryptocurrency was born in the midst
into next year.
                                                                                                        of the financial crisis, when trust in financial and
Ironically, these currently accommodative financial                                                     other institutions was at what could be described
conditions that may drive higher interest rates,                                                        as perilous levels. The creator, whose true identity
and higher inflation in turn, may result in tighter                                                     remains a mystery to this day, wrote the original
financial conditions. If our expectations prove                                                         white paper in 2008, operating under the pseudonym
correct, higher interest rates may raise borrowing                                                      of Satoshi Nakamoto. The idea: a mathematically
costs for business and higher inflation may broadly                                                     derived, digital, non-fiat currency that is not subject
increase input costs and hurt the purchasing                                                            to the whims of central banks, offering users both

                                                                                                                                                                          9
Back to Normal: 2018 Outlook Part II

an anonymous payment system and store of value            Going forward, acceptance will continue to be the
in an otherwise inflationary (dollar-dilutive) world.     primary driver of bitcoin, and while governments
The value itself would be based on scarcity, by           have not yet moved to regulate the market, further
limiting the amount of bitcoins ever to be created,       acceptance may spur regulatory institutions to take
and collective trust, a concept that while intangible,    action given the potential for money laundering and
binds together societies across the world. Now, the       terrorist financing, making its future all the more
only thing left to do was to create the technology        ambiguous. Without being able to come to a clear
that would enable this grand idea to come to fruition.    conclusion regarding the stability or future of bitcoin
Enter stage left: the blockchain.                         and other cryptocurrencies, we will continue to let
                                                          the market mature before recommending that our
The blockchain is the ever-growing distributed
                                                          clients invest. That said, we believe the blockchain
ledger, or database, by which all bitcoin
                                                          technology underlying bitcoin has far-reaching
transactions are stored, linked, and corroborated by
                                                          applications, not only in finance, but across many
participants on the bitcoin network. The fact that the
                                                          industries, carrying with it the potential to reshape
ledger is distributed means that the blockchain’s
                                                          the future.
record cannot be altered without the alteration of
all subsequent blocks, in effect facilitating trust and
                                                          Rebound in Capital Expenditures
verification without the need for an intermediary.
The best analogy would be a simple online bank            Given expectations for an ongoing synchronized
transfer. After requesting a transfer, the bank’s         global economic expansion, coupled with
database verifies that one has the funds and              recovery efforts from the worst Atlantic
subtracts that amount from one account, adding it         hurricane season in over 10 years, naturally one
to another within the database and creating a time-       area where investors may expect to see a rebound
stamped transaction time for backward-looking             is capital expenditures (capex). Capex is specific
verification. The blockchain performs those same          to investments in a company’s fixed assets, and is
tracking processes, but without a bank or central         viewed as a willingness to incur expenses today
authority needed to make those determinations as          in order to create future benefits to the firm.
the network participants are able to use the publicly     While tax reform could be a potential catalyst for
available “blocks” to verify the funds existence          capex growth in the United States, it is important to
and historical ownership. In simplistic terms, the        look at fixed asset investments on a global scale.
blockchain is a new kind of technology that allows        In China, President Xi Jinping emerged from the
for tracking of the database’s contents over time,        Communist Party congress as one of the strongest
constantly verifying a block’s content to be accurate.    leaders in decades, and it is widely expected that
The ability to facilitate trust between two parties       projects included in his Belt and Road initiative
without a middleman is perhaps the technology’s           will spur new growth across Asia. As the European
greatest attribute. The technology’s applications         economic expansion takes hold, so too should
are extensive and include governmental voting             industrial production (Chart 16, page 11).
procedures, legal contracts, supply chains,
                                                          On the other hand, corporate earnings have
distribution networks, ecommerce, and even health
                                                          rebounded since the slowdown in 2015-16,
care records verified by biometrics.
                                                          generating positive growth for five consecutive
Ultimately, we view investments in bitcoin as             quarters. Further still, free cash flow remains at
speculative in nature, with no true value to be           healthy levels supported by historically low interest
derived outside of the collective trust held within       rates. Given those positive developments, capex has
it. Should that trust wane or dissipate, there are        continued to come in below economic forecasts,
no cash flows or assets to back it up, making it          creating a conundrum for investors. While it is an
difficult to arrive at a logical base valuation. We       exercise in futility to explain why capex remains at
would also be remiss if we failed to mention that         subdued levels despite low interest rates, high cash
bitcoin prices have been quite volatile, with several     levels on corporate balance sheets, and optimism
corrections of more than 70% in its short history.        over synchronized global economic expansion,

                                                                                                              10
Back to Normal: 2018 Outlook Part II

 Chart 16                                                                                     Chart 17
 Global Industrial Production                                                                 Capital Spending
 As of 9/30/17                                                                                As of 9/30/17
                                  25                                                          120                                                               20
                                                                                                                                                                15

                                                                                                                                                                       Year-over-Year Percent Change
                                  20                                                          100
  Year-over-Year Percent Change

                                                                                                                                                                10
                                  15
                                                                                               80                                                               5
                                  10
                                                                                               60                                                               0
                                   5
                                                                                                                                                                -5
                                   0                                                           40                                                               -10
                                   -5                                                          20                                                               -15
                                  -10                                                                                                                           -20
                                                                                                0
                                  -15                                                                                                                           -25

                                  -20                                                         -20                                                                -30
                                                                                                9/06 10/07 11/08 12/09 1/11 2/12 3/13 4/14 5/15 6/16 7/17
                                  -25                                                              CEO U.S. Capital Spending Subindex (L)
                                    12/07 02/09 04/10 06/11 08/12 10/13 12/14 02/16 04/17          U.S. Industrial Production (R)
                                     Germany IP   China IP  U.S. Industrial Production (R)         Capital Goods New Orders, Nondefense, ex-aircraft & parts (R)

 Source: Bloomberg L.P., PNC                                                                  Source: Bloomberg L.P., PNC

a near-term boost may be skewed by fiscal stimulus                                           Services sector will be transformed into a new
nine years into an economic expansion.                                                       sector called “Communication Services,” with
                                                                                             two underlying industries: “telecommunication
For illustrative purposes, in a rational market,
                                                                                             services” and “media & entertainment.” The change
projects only get approved for capital budgeting if
                                                                                             will significantly disrupt the current Consumer
they are expected to provide a positive net present
                                                                                             Discretionary and Information Technology sectors,
value (NPV). If a project is estimated to generate
                                                                                             as the media industry will be moved from the
negative NPV, making it suboptimal, a rational
                                                                                             former, and the internet software industry will cease
company should not proceed. Therefore, if the goal
                                                                                             to exist in the latter. Specific companies will not be
of a rational company is to maximize shareholder
                                                                                             identified in the move until January 2018, but it is
wealth, it will only embark on projects with positive
                                                                                             widely expected to affect mega-cap companies like
NPV. If capex growth is slow, from a theoretical
                                                                                             Alphabet Inc. (GOOGL) and Facebook, Inc. (FB), as
perspective it would suggest there are not enough
projects estimated to generate long-term returns                                             well as media companies like CBS Corporation (CBS)
that outweigh other uses of capital. Similar to                                              and The Walt Disney Company (DIS). In the press
expectations that interest rates should have started                                         release announcing the change, the global head
to meaningfully rise for some time, it begs the                                              of Equity Solutions Research at MSCI stated, “The
question if we are actually in a new paradigm where                                          GICS structure is evolving to stay abreast with the
lower levels of capex is the new normal. Capex                                               ever-changing business environment. Convergence
growth has certainly rebounded from the negative                                             between telecom and media companies is not just a
growth rates in industrial production and durable                                            trend but a fact.”
goods orders (Chart 17); however when compared                                               While the move will not have a direct impact on
with the Business Roundtable CEO U.S. Capital                                                business, it will have an immediate impact on
Spending Subindex, which has already started to                                              traditional growth and value indexes. It is expected
roll over, it suggests the growth may have been a                                            the Information Technology sector will no longer
rebound rather than a sustainable recovery in capex.                                         have growth mega-cap names included, and rather
                                                                                             will be mixed into the new Communication Services
GICS in the Mix                                                                              sector. While company names have not officially
In November 2017 S&P Dow Jones Indices and                                                   been announced, based on the industries affected,
MSCI announced major changes to the GICS                                                     it is widely expected the industry changes will
structure in late 2018. The Telecommunication                                                appear as listed in Table 3 (page 12).

                                                                                                                                                                           11
Back to Normal: 2018 Outlook Part II

                                                                            ƒƒ a tactical allocation to absolute-return-
    Table 3
    Current and Estimated Classification Impact                                oriented fixed-income strategies within the
                                                                               bond allocation;
    Sector                              Current    Estimated
                                                                            ƒƒ a tactical allocation to global bonds within the
                                        Weight       Weight
                                                                               bond allocation; and
    Consumer Discretionary              12.20%       9.10%
                                                                            ƒƒ an allocation to alternative investments for
    Consumer Staples                     8.60        8.60%
                                                                               qualified investors.
    Energy                               5.90        5.90%
    Financials                          14.00       14.00%
                                                                          Baseline Allocation of Stocks Relative to Bonds
    Health Care                         14.70       14.70%
                                                                          Since one cannot accurately determine the short-
    Industrials                         10.00       10.00%
                                                                          term movement of stocks, we believe investors
    Information Technology              23.30       18.40%
                                                                          should focus on what is knowable and controllable.
    Materials                            2.90        2.90%
                                                                          The one thing investors can truly control is asset
    Real Estate                          3.10        3.10%                allocation reflective of their needs and risk
    Telecommunication Services           2.10       10.10%                tolerance. PNC’s six baseline asset allocation
    Utilities                            3.30        3.30%                models are shown on the back page of this
    Source: MSCI, Bloomberg L.P., PNC                                     Outlook.

                                                                          Preference for High-Quality Stocks
PNC Current Recommendations                                               Any relapse to stressed capital markets or to another
PNC’s recommended allocations continue to                                 credit crunch from a financial crisis likely poses a
reflect our positive view regarding the durability                        higher threat to lower-quality and highly leveraged
of the economic expansion while considering the                           companies. Companies with weak balance sheets
continued downside risks inherent in the market                           and less-robust business models have a much higher
and economic outlook:                                                     risk to their survival. Unfortunately, the economic
   ƒƒ a baseline allocation of stocks relative to bonds;                  outlook continues to be subject to continued
   ƒƒ a preference for high-quality stocks;                               downside risks in the wake of the financial crisis.
   ƒƒ a tactical allocation of 52% value and 48%                          We favor a preference for high-quality stocks as a
      growth within U.S. large-cap stocks;                                method of risk control against unexpected shocks
   ƒƒ a tactical allocation to smart beta/core                            to the economic system. This is also consistent with
      strategies;                                                         our explicit allocation to dividend-focused stocks.
   ƒƒ a tactical allocation to Europe focused
                                                                          Overweight of U.S. Large-Cap Value
      equities—FX hedged within the international
                                                                          Stocks Relative to Growth2
      equity component;
                                                                          We believe the majority of the seven components of
   ƒƒ a tactical allocation to Japan focused
                                                                          our decision framework—
      equities—FX hedged within the international
      equity component;                                                     ƒƒ earnings growth;
                                                                            ƒƒ interest-rate level;
   ƒƒ an allocation to emerging markets within the
      international equity component;                                       ƒƒ inflation;
   ƒƒ a tactical allocation to global dividend-focused                      ƒƒ volatility;
      stocks;                                                               ƒƒ foreign growth;
   ƒƒ a tactical allocation to TIPS within the bond                         ƒƒ valuation; and
      allocation;                                                           ƒƒ yield-curve slope—
   ƒƒ a tactical allocation to leveraged loans within                     continue to support an overweight to U.S. large-cap
      the bond allocation;                                                value style relative to growth.
2
    The March 2011 Investment Outlook, Quest for Value, provides details about the value style recommendation.

                                                                                                                             12
Back to Normal: 2018 Outlook Part II

 Chart 18                                                                            Chart 20
 2-Year to 10-Year Treasury Yield Spread                                             U.S. Banks’ Willingness to Make Consumer Loans
 Weekly, 1/6/78 through 12/15/17                                                     (percentage more willing minus percentage less
                  300
                                                                                     willing) Quarterly, 1Q00 through 3Q17
                                                                                                30

                  200                                                                           20

                                                                                                10
                  100
 Basis Points

                                                                                                 0

                                                                                      Percent
                    0
                                                                                                -10

                  -100                                                                          -20

                                                                                                -30
                  -200
                                                        2- to 10-Year      Median               -40
                  -300
                     1978   1983   1988      1993    1998    2003   2008   2013                 -50
                                                                                                  2000   2002   2004   2006   2008   2010   2012   2014   2016

 Source: Bloomberg L.P., PNC                                                         Source: Federal Reserve, Bloomberg L.P., PNC

We focus on the yield-curve slope because results                                   We continue to monitor the possibility that the
of our analysis show that a steep curve is                                          typical impact of the steep yield curve might be
supportive of value style outperformance relative                                   derailed by:
to growth. It is not a concrete rule that value                                       ƒƒ the credit cycle;
always outperforms growth in a steep yield                                            ƒƒ capital constraints; or
curve, but it is an indication of higher probability.
                                                                                      ƒƒ lack of loan demand.
Though recent Fed activities have flattened them
to a degree, both the 2 to 10year (Chart 18) and                                    Bank loan data seem to be past their worst levels,
10- to 30year (Chart 19) Treasury slopes remain                                     and we believe there are reasons for cautious
historically steep and supportive of a value                                        optimism.
overweight.                                                                           ƒƒ Banks are showing a greater willingness to
                                                                                         extend consumer loans (Chart 20).
 Chart 19                                                                             ƒƒ Bank loan quality has continued to improve,
 10-Year to 30-Year Treasury Yield Spread                                                implying a tailwind to bank earnings and
 Weekly, 1/6/78 through 12/15/17                                                         a possible turn in the deleveraging cycle
                  200                                                                    (Chart 21, page 14).
                            10- to 30-Year          Median                            ƒƒ Bank capital ratios have more than recovered,
                  150
                                                                                         which should allow for loan growth and likely
                  100                                                                    help prevent relapse of financial crisis within
                                                                                         the banking industry (Chart 22, page 14).
   Basis Points

                   50
                                                                                    Our value allocation has underperformed in the
                    0                                                               market downturn, given its more cyclical exposure.
                                                                                    We believe it will perform better as global growth
                  -50                                                               concerns fade.
                -100
                   1978     1983   1988      1993     1998   2003   2008    2013    Allocation to Smart Beta/Core Strategies
 Source: Bloomberg L.P., PNC                                                        Within the smart beta strategies, there is the
                                                                                    option to utilize the PNC STAR strategy, which

                                                                                                                                                                 13
Back to Normal: 2018 Outlook Part II

 Chart 21                                                                            Chart 23
 U.S. Delinquency Rates for Loans                                                    10% PNC STAR/90% S&P 500 Combination Total
 Quarterly, 1Q91 through 3Q17                                                        Return
             12                                                                      Monthly, 10/31/90 through 11/30/17
                      Residential
                                                                                                                     18
             10       Total Loans
                      Credit Cards                                                                                   16
                                                                                                                             S&P 500

                                                                                      Index, October 31, 1990 = $1
              8                                                                                                      14
                                                                                                                             10% STAR/90% S&P 500 Combined
                                                                                                                     12
   Percent

              6                                                                                                      10

                                                                                                                      8
              4
                                                                                                                      6

                                                                                                                      4
              2
                                                                                                                      2
             0                                                                                                        0
             1991    1994   1997     2000    2003    2006    2009   2012   2015                                       1990   1993   1996   1999   2002   2005   2008   2011   2014   2017

 Source: Federal Reserve, Bloomberg L.P., PNC                                        Source: Bloomberg L.P., PNC

uses exchange-traded funds to systemically apply                                    results, historically this model has produced
momentum exposure to industries, size, and                                          outperformance of just under 0.40% per month. In
international factors. The PNC STAR strategy may                                    addition, the drawdown analysis has shown that the
help a portfolio increase return without increasing                                 strategy has handled periods of crisis better than the
risk and, with small allocations, marginally reduce                                 S&P 500 did and was generally quicker to recover.
risk (Chart 23).
                                                                                    Momentum performance has dipped since the
In backtests, PNC STAR has produced excess                                          financial crisis, but appears to be regaining some
returns with a volatility level similar to the                                      momentum (to turn a phrase). If momentum
benchmark S&P 500®, resulting in a higher Sharpe
                                                                                    continues to work in the future as it has historically,
ratio. In addition, the analysis has shown that the
                                                                                    the strategy may lead to excess returns that should
strategy has handled periods of crisis better than
                                                                                    help improve the tactical allocation portfolios.
the S&P 500 and was generally quicker to recover.
While past performance is not indicative of future
                                                                                    International Equities
                                                                                    International equities offer geographic diversification
 Chart 22
 U.S. Bank Core Capital Ratio
                                                                                    and open the opportunity set to invest in firms
 Quarterly, 1Q84 through 3Q17                                                       worldwide. Beyond the benefits of diversification and
             10
                                                                                    exposure to many of the world’s leading companies,
                                                                                    there are other potential benefits to investing outside
              9                                                                     U.S. borders, including unique opportunities in
                                                                                    Asia and Europe. Within the international equity
              8
                                                                                    component we recommend an allocation to
                                                                                    emerging markets.
   Ratio

              7

                                                                                    It is reasonable to assume that the United States
              6
                                                                                    and other developed markets have similar
              5                                                                     long-term expected returns. Much of the difference
                                                                                    is likely to come from currency gains or losses.
              4
              1984   1988   1992      1996    2000    2004     2008   2012   2016
                                                                                    We remain mindful of the currency risk inherent
                                                                                    in international investing. While at times the weaker
 Source: Federal Deposit Insurance Corporation,
                                                                                    dollar makes international investing look more
 Bloomberg L.P., PNC
                                                                                    attractive than underlying fundamentals might

                                                                                                                                                                                            14
Back to Normal: 2018 Outlook Part II

 Chart 24                                                                           Chart 25
 FX Hedged Europe and Japan                                                         Dividends and Dividend Growth around the World
 Monthly, 4/30/08 through 11/30/17                                                  12/31/96 to 12/14/17
                             150                                                               Japan         1.9                      6.2 0.2
                                     MSCI US (dollars)
                                     MSCI Europe (local currency)
                                                                                             Canada                2.8                             7.5      1.0
 Monthly Percentage Change

                                     MSCI Japan (yen)
                             100
                                                                                            Australia                        4.4                5.7             1.0

                                                                                            Germany            2.4                           7.2          0.8
                              50
                                                                                              France                   3.0             5.5   0.3

                               0                                                        United States        1.9                      6.4           1.3

                                                                                      United Kingdom                         4.3             5.3            1.4

                             -50                                                                        0          2          46        8       10                12
                               2008 2009 2010 2011 2012 2013 2014 2015 2016 2017                                             Percent
                                                                                            Dividend Yield     Dividend Growth    Multiple Expansion

 Source: Bloomberg L.P., PNC                                                        Source: Bloomberg L.P., MSCI, PNC

                                                                                   opening up the opportunity to invest in firms
dictate, the reverse is true when the strong dollar
                                                                                   outside the United States, including emerging
punishes U.S. investors’ international returns.
                                                                                   markets. In addition, focusing on the combination
                                                                                   of dividends and dividend growth has historically
Allocations to Europe- and Japan-Focused
                                                                                   been a winning combination.
Foreign-Exchange-Hedged Equities
                                                                                   The reinvestment of dividends greatly enhances
Our tactical allocation within the international
                                                                                   an investor’s return and is a large component
allocation focuses on Europe-based and Japan-
                                                                                   of the dividend-focused strategy. Over time,
based holdings. Stabilizing recoveries in both
                                                                                   the compounding of dividends drives the total
Europe and Japan, relative valuations, improving
                                                                                   return. As an investor’s investment holding period
corporate earnings, and low energy prices are
                                                                                   increases, dividends typically comprise a larger
a few of the dynamics that support strength of
                                                                                   portion of return. As a reference point, from 1926 to
equities in the regions. Equities in both regions have
                                                                                   1959 dividends contributed more than 50% to total
underperformed in recent years, but we believe the
                                                                                   returns for the S&P 500.
aggressive monetary policy actions by both the Bank
of Japan and ECB are supportive of financial assets                                We believe the global dividend-focused allocation is
(Chart 24). Our view is these asset purchases should                               positioned to take advantage of global opportunities
support their economies and function to continue                                   and diversify across countries and sectors (Chart 25).
to make equities in their respective countries more                                A globally generated income stream is inherently
attractive relative to fixed-income assets and to                                  more diverse than one from a single country or
bolster equity valuations.                                                         region. This can help to avoid concentration in
                                                                                   terms of end markets, which may drive sales and
The hedged currency recommendations reduce                                         revenues. A global dividend allocation may also
currency risk for our U.S.-based investors who                                     allow an investor to invest in sectors perhaps
have most, if not all, of their liabilities denominated                            underrepresented by a particular country.
in dollars.
                                                                                   Allocation to Treasury Inflation-
Allocation to Global Dividend-Focused Stocks                                       Protected Securities
A global dividend-focused allocation expands the                                   The Treasury yield curve is anchored at the
opportunity set to invest in high-quality dividend-                                short end due to continued accommodative U.S.
paying stocks, where in some cases companies                                       monetary policy, while longer-maturity yields are
have exhibited faster dividend growth, essentially                                 being pulled lower largely by the term premium in

                                                                                                                                                                       15
Back to Normal: 2018 Outlook Part II

light of global concerns and ongoing central bank
                                                                           Chart 26
easing. We think inflation expectations will rise                          3-Month LIBOR
as survey-based measures used by the Fed have                              Daily, 1/1/10 through 12/15/17
remained relatively flat, commodity prices have
                                                                                       1.8
stabilized, and wages have trended higher as the
United States moves closer to full employment.                                         1.6

                                                                                       1.4
TIPS can be a favorable alternative to conventional
Treasuries; TIPS provide both a comparable yield                                       1.2

                                                                             Percent
and the credit quality of Treasury notes, while                                        1.0
also furnishing protection against the risk of
                                                                                       0.8
higher inflation. In addition, since TIPS return the
greater of the face value or the inflation-adjusted                                    0.6

principal at maturity, these securities would                                          0.4
increase in real value even during a deflationary                                      0.2
period. With commodity prices finally finding some                                       2010   2011   2012   2013   2014   2015   2016   2017
footing following a volatile period recently, TIPS are                     Source: British Bankers’ Association, Bloomberg L.P., PNC
indirect beneficiaries due to the CPI adjustment.
While not our base case in the near term, we                              This allocation could be characterized as lowering
think TIPS are likely the best defense against                            the portfolios’ interest-rate risk while raising their
stagflation because high inflation coupled with low                       credit risk and correlation with equities. We believe
growth provide the optimal environment for TIPS                           it accomplishes this without a large impact on
performance.                                                              portfolio income. In our opinion, this correlation
From both a valuation and goal-based methodology,                         with equities, which we have noted since
TIPS are likely a good addition to many portfolios. In                    recommending the allocation, has become more
particular, tax-deferred and tax-exempt accounts                          apparent in the recent stock market downturn,
are likely beneficiaries of TIPS allocations. In our                      allowing investors an attractive entry point.
opinion, TIPS provide some measure of insurance
against the risk of inflation and reduced real                            Allocation to Absolute-Return-Oriented
purchasing power, while protecting against severe                         Fixed Income within Bonds4
deflation. This seems especially true for investors                       We believe an allocation to an absolute-return-
holding excess cash or nominal Treasuries.                                oriented fixedincome strategy within the bond
                                                                          portion of a portfolio has several benefits,
Allocation to Leveraged Loans within Bonds3                               including:
We believe an allocation to leveraged loans within                          ƒƒ defending against higher interest rates;
the bond portion of a portfolio should help defend                          ƒƒ further expanding the opportunity set for fixed
against higher interest rates. Since leveraged                                  income; and
loans are adjustablerate instruments tied to
                                                                            ƒƒ increasing exposure to credit.
short-term interest rates (typically the 3-month
LIBOR), we believe holders should benefit from                            Given our belief that the economy will continue
rising rates (Chart 26). If longer-term interest                          to improve, strategies that help protect against
rates rise, we expect the shorter duration of                             the risk of rising rates will become increasingly
leveraged loans should result in much better                              important. While we do not believe interest rates
performance relative to longer-duration fixed                             will necessarily move markedly higher in the near
income, such as the Barclays U.S. Aggregate                               term, rate volatility has certainly increased, and we
Bond Index.                                                               expect that the downside risk to holding excessive

3
    The March 2010 Investment Outlook, Shakespeare for Primates, provides details about leveraged loans.
4
    The July 2013 Investment Outlook, Breaking the Bonds, provides details about absolute-return-oriented fixed income.

                                                                                                                                                 16
Back to Normal: 2018 Outlook Part II

duration will increase the longer rates remain low.
                                                            Chart 27
We believe it makes sense to further hedge against          Barclays Capital Global Aggregate by Country
this risk while maintaining the ability to participate      As of 11/24/17
in upside credit potential. This is also consistent
with our current tactical allocations to global bonds                                                                              38.5% United States
                                                                                                                                   16.9% Japan
and leveraged loans.                                                                                                               8.3% Other
                                                                                                                                   6.1% France
We believe the Fed will continue to support the                                                                                    5.6% United Kingdom
economy as necessary until the economy can                                                                                         5.3% Germany
grow and function without additional monetary                                                                                      4.1% Italy
                                                                                                                                   3.3% Canada
policy accommodation. This should lend itself to
                                                                                                                                   2.7% Spain
further credit spread tightening over the short to                                                                                 2.3% Supranational
intermediate term. Even with spreads at relatively                                                                                 1.7% Netherlands
attractive levels compared with historical standards,                                                                              1.7% Australia
                                                                                                                                   1.4% South Korea
we admit the absolute low level of yields increases                                                                                1.2% Belgium
the difficulty of adding alpha within spread sectors.                                                                              0.9% Switzerland
This is one aspect in which we believe an absolute-         Source: Barclays Capital, PNC
return long-short approach can add value. Absolute-
return strategies have the ability to exploit mispricing
via both long and short positions and also expand the      investors may have the opportunity to reap the
opportunity set of strategies typically not accessible     benefits of tightening global credit spreads relative
to traditional long-only managers. Typical trading         to the United States. More importantly, currently
strategies include, but are not limited to, capital        investors can take advantage of higher interest
structure arbitrage, convertible arbitrage, event          rates abroad to gain higher yields. The addition of
driven, and pairs trading.                                 the currency exposure that comes with an unhedged
                                                           global bond can act to help lower the correlation
Allocation to Global Bonds within Bonds                    with U.S. bond returns (Chart 29, page18).
The strategic rationale for including global bonds         In general, we suggest that active management
in the portfolio rests on expanding the opportunity        makes the most sense in this allocation. Global
set within the investible bond universe. The               bond index construction usually focuses on
Barclays Capital Global Aggregate Index, our proxy         allocating more assets to countries with more
for highquality global bonds, contains less than
40% U.S. issues (Chart 27). (For further details            Chart 28
of our view on global bonds, see the July 2011              Barclays Capital Global Aggregate Excluding United
Investment Outlook, Pulling the Fourth Lever.) We           States, Unhedged, Correlation with Dollar
believe investors who decline to look outside the           Monthly, 1/29/93 through 11/30/17
United States may be missing opportunities for                                              1.2
diversification and enhanced returns.
                                                                                            0.8
                                                            36-Month Rolling Correlations

A primary motivation for allocating to global bonds
is to introduce currency exposure to a portfolio.                                           0.4
Although currency adds another level of volatility
to a portfolio’s fixed-income allocation, it provides                                       0.0
for investors a natural hedge against devaluation of
                                                                                            -0.4
the dollar, which traditional domestic fixed-income
asset classes cannot offer (Chart 28).                                                      -0.8
The prospect of higher global economic growth
outside the United States is another motive                                                 -1.2
                                                                                               1993   1996   1999   2002   2005   2008   2011   2014   2017
for allocating fixed income globally. As world
                                                            Source: Bloomberg L.P., Barclays Capital, PNC
economies grow more quickly, international bond

                                                                                                                                                          17
Back to Normal: 2018 Outlook Part II

 Chart 29                                                                                            Chart 30
 Barclays Capital Global Aggregate Excluding United                                                  10-Year Treasury Yields
 States, Correlation with U.S. Aggregate                                                             Daily, 1/3/11 through 12/15/17
 Monthly, 1/29/93 through 11/30/17                                                                              4.0
                                  1.2
                                                                                                                3.5
                                  0.8
  36-Month Rolling Correlations

                                                                                                                3.0
                                  0.4

                                                                                                      Percent
                                                                                                                2.5
                                  0.0

                                                                                                                2.0
                                  -0.4

                                              Unhedged                                                          1.5
                                  -0.8
                                              Hedged
                                                                                                                1.0
                                  -1.2
                                     1993   1996   1999   2002   2005   2008   2011   2014   2017                 2011   2012   2013   2014   2015   2016   2017

 Source: Bloomberg L.P., Barclays Capital, PNC                                                       Source: Bloomberg L.P., PNC

outstanding debt. This may or may not be a good                                                     and our view that yields will rise over time as the
thing. Larger and more stable economies are                                                         current economic soft patch and the flight to safety
likely to be able to support higher debt levels, but                                                fade (Chart 30). We also see this as an opportunity
some fundamental analysis is likely helpful. We                                                     to benefit from higher bond yields elsewhere in
also believe that the current state of the global                                                   the world.
economy, with the large dichotomy between most
developed and emerging economies, provides                                                          Allocation to Alternative Investments
a possible opportunity for active managers for                                                      We also believe alternative asset classes should
exposure to credit and foreign exchange.                                                            be considered for qualified investors because they
In our opinion, it is likely that many managers’                                                    may provide an effective risk management tool for
allocations will differ greatly from the index. This                                                portfolios. Our argument is that if alternative and
also affects risk metrics, typically to the upside                                                  traditional investments are put on even footing with
in terms of volatility, index tracking error, and                                                   regard to expected returns, then solely by virtue
historical drawdowns. This was explicitly taken                                                     of the two investments being different, the risk of
into consideration by the PNC IPC when it sized the                                                 the overall portfolio is reduced without altering
recommended allocation to global bonds.                                                             the portfolio’s expected return. The risks may not
                                                                                                    be less, but they are in some ways different, so we
Given the concerns regarding how the United
                                                                                                    believe this diversification may help manage overall
States will handle upcoming monetary and
                                                                                                    portfolio risk.
fiscal policy decisions, as well as what effects
those decisions might have on the value of                                                          Every action (or inaction) involves risk, and we believe
the dollar, we believe an allocation outside                                                        investors should think about risk when they consider
traditional fixed-income bond sectors is prudent.                                                   alternative investments. However, our research
We believe the advantage of higher global growth                                                    suggests that adding carefully selected alternative
and diversification benefits, along with the ability                                                investments to a diversified portfolio of traditional
to benefit from currency exposure outside the                                                       investments may reduce the overall risk (as defined
dollar, make investing in the global bond sector                                                    by the volatility of returns) of that portfolio without
a viable complement to traditional dollar-based                                                     affecting expected returns. We believe that, for
fixed-income assets. This allocation can be seen as                                                 qualified investors, alternative investments should be
adding to PNC’s defensive posture on U.S. interest                                                  considered as a tool for managing portfolio risk, not
rates, with 10-year Treasury rates now above 2%                                                     for adding risk to increase returns.

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