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balance
Diabetes UK is the UK’s leading
charity for people living with and
affected by diabetes.
Our vision is a world where
diabetes can do no harm: where
fewer people get diabetes; where
those with diabetes live well; and
where ultimately a cure is found.
Balance is our long-standing
membership magazine which
gives members the inside track
on managing diabetes. The
majority of our loyal readership
have been subscribing to the
magazine for many years.
Media
Pack 2021
balance
Note from our Circulation:
publications manager 100,000
Our flagship title, Balance, is the only Readership:
magazine in the UK that is dedicated 300,000
to helping people with diabetes and
their families live healthier, happier lives. Published:
It’s our readers’ go-to resource Spring
for trusted, expert-led advice and Summer
opinion, as well as delivering the Autumn
latest diabetes news, research,
Winter
health, fitness, travel, recipes and
recommendations on eating well. Reader profile:
Balance is an engaging read that aims 77% ABC1’s
to empower our readers by helping 51% Female
them to stay healthy, well and active,
while our members’ stories create a
sense of community and celebrate
people living with diabetes, whether
they’re overcoming difficulties or Reader engagement:
59% #1
achieving incredible things.
62%
Sharon Hui of our readers have
Publications manager bought a product
as a direct result of ad recall membership benefit,
seeing it advertised Balance is delivered
in Balance. directly to our
readers’ homes. 2
Data source: GB TGI 2017 Q4 (July 2016–June 2017)
balance
What our readers say...
“Balance is the most
important part of my
membership and I always
read it from cover to cover.”
“I think Balance improves
with every issue.”
“Balance is a fab mag and
has helped me enormously
with my diabetes.”
“It’s a great magazine.
I look forward to receiving
it and reading it every time
it’s published.”
3
food in balance
52%
Our readers love to be kept
up-to-date with the latest
food news, recipes, and
ideas for healthier eating. of our readers
consider their
This is why our recipes section diet to be
has always been one of the most healthy.
popular features in Balance.
fresh
beginnings
Welcome the new season with these delicious,
diabetes-friendly recipes. Made with fresh, seasonal ingredients,
these have been created exclusively for Balance readers…
Balance readers
CARBS CALS
19.3g 428
one-pot chicken with white beans
Serves 4 | Ready in 45 mins
68% plan their meals before
DF GF
1tbsp sunflower oil chicken on each
8 boneless, skinless chicken side for 2–3 mins or
CARBS CALS
56.8g 589
thighs until lightly browned.
1 large white onion, thinly 2 Add the onions, garlic,
taco bowls full of salmon and salsa
they do the weekly shop
sliced thyme and carrots
1 clove garlic, crushed and cook for a further
Serves 2 | Ready in 20 mins
1tsp freshly chopped thyme 2 mins.
2 large carrots, peeled and 3 Add the bay leaf, DF
finely diced tomatoes, tomato
1 bay leaf paste, orange rind, olives 1 large wholemeal wrap 400g can black eye beans shape. Bake for 5–10 mins until
400g can chopped and 150ml hot water, 4 pumps spray sunflower oil in water, drained browning round the edges and
tomatoes bring to the boil, 1 little gem lettuce, finely 212g can pink salmon, crisp. Remove from the oven and
1tbsp sundried tomato cover and reduce the shredded drained leave in the bowls to cool.
61% are always on the look
paste heat and simmer for 2 ripe tomatoes, roughly juice of 1/2 lime 2 Layer the remaining ingredients
Saladmaster’s vision is to lead the movement back to
1tsp grated orange rind 20 mins. chopped 1tbsp olive oil except the lime and olive oil into
50g sliced black olives 4 Stir in the beans and 10cm cucumber, finely diced bowls. Stir together the lime and
healthy, home cooking and there has never been a greater
400g can cannellini beans, cook for a further 10 mins. 160g ready-to-eat mango, 1 Preheat the oven to oil, season to taste with herbs
drained Scatter with the parsley cut into small cubes 180°C/350°F/gas mark 4. Spray and drizzle a little over each
time for us to share this vision.
1tbsp freshly chopped flat and serve. 1
/4 small avocado, diced the wrap with 2 pumps of oil on bowl. Serve immediately.
out for special offers
leaf parsley small handful of fresh coriander, either side and brush all over to
PER SERVING: 382G PER SERVING: 557g
SUITABLE FOR roughly chopped coat. Halve the wrap and arrange
FREEZING 1 Heat the oil in a Sugars Fat Sat Fats Salt Protein Fibre 50g canned sweetcorn, drained each piece inside a small oven Sugars Fat Sat Fats Salt Protein Fibre
If you're cooking for one, this
meal can be portioned and frozen shallow pan and cook the
8.3g 1 6.9g 4.1g 1.3g 46.1g 7.2g
2 spring onions, finely sliced proof dish to form a shallow bowl
19.6g 19.1g 4.8g 0.3g 41.4g 12.4g
To learn more about Saladmaster go to:
42 www.diabetes.org.uk
www.Saladmaster.co.uk/DiabetesUK
66% get a lot of pleasure
Untitled-3 1 10-Aug-20 4:56:28 PM
from food Track calories & nutrients
recipes
CARBS CALS
24.6g 192
mint, pea & crème fraiche soup with the Nutracheck App
Serves 2 | Ready in 18 mins
72% are eating more
V GF
400g frozen petit pois 2tbsp peas then return the
10cm chunk cucumber, mixture to the pan. Add
roughly chopped the juice and water, and
10 large fresh mint leaves heat until almost boiling.
healthily than they have
10 large fresh basil leaves 2 Remove from the heat
large handful of and stir in the crème
watercress fraiche and sugar. Blend
300ml V8 Original until smooth.
Vegetable Juice 3 Divide between two
200ml water bowls, scatter over the
in the past
4tbsp low-fat crème fraiche remaining peas, drizzle
1
/2tsp caster sugar with a little extra crème
fraiche and some freshly
1 Bring a large pan of water ground black pepper.
to the boil, add the peas,
SUITABLE FOR PER SERVING: 499g
FREEZING cucumber, mint, basil and
If you're cooking for one, this meal Sugars Fat Sat Fats Salt Protein Fibre
watercress and simmer for
can be portioned and frozen 13.6g 4.1g 1.9g 1g 13.7g 13.7g
5 mins. Drain. Set aside
Scans
55% always make sure that CARBS
19.6g
CALS
413
roast squash & crunchy chickpea chicken salad
barcodes
250,000
they eat the recommended
mackerel and beetroot salad Serves 4 | Ready in 40 mins
UK foods
*The fat content mainly comes from the healthy omega 3 oils in
GF
Serves 2 | Ready in 40 mins
1 butternut squash wedges, discarding the seeds.
16 pumps 1 cal spray sunflower oil 2 Place in a roasting tin, spray with
five-a-day of fruit and veg
1
/4 red onion, very thinly sliced 2 Rinse the lentils in a sieve. Put horseradish and stir well. 400g can chickpeas, rinsed oil, sprinkle the cumin and roast for
the oily fish, which are good for heart health
1
/2 tsp soft brown sugar in a pan and cover with 250ml of 4 Roughly flake the mackerel. 2tsp ground cumin 10 mins. Add chickpeas and onions
2tsp red wine vinegar boiling water. Bring to the boil Peel and coarsely grate the 20g pumpkin seeds and roast for 20 mins, tossing
100g green lentils and simmer gently for 20 mins, beetroot. Divide the salad leaves 75g bag of washed rocket occasionally. Add seeds and cook Rated 4.8 out of 5 stars
2 peppered mackerel fillets, or until tender but not mushy. between 2 plates. Stir the onions small handful of fresh coriander for 5 mins, then leave to cool.
skins removed Drain and season to taste. through the lentils and scatter 200g roast chicken breast, shredded 3 Arrange the rocket, coriander,
1
/2 tbsp caraway seeds 3 Heat a small pan and toast the over the lettuce, top with the 1
/2 small red onion, cut into wedges chicken, onion, squash and
2tbsp half-fat crème fraiche caraway seeds until fragrant. beetroot and mackerel, top with 100ml low-fat plain yogurt chickpeas on a plate. The top search result for ‘calorie counter’ in the App Store
2tsp creamed horseradish Tip into a pestle and mortar and a blob of horseradish crème 1tbsp tahini 4 Blitz remaining ingredients
1 large raw beetroot roughly grind. If you don’t have fraiche and serve. 1tbsp lemon juice together, except the mint. Stir in the with over 50,000 top ratings. Download Nutracheck now.
75g bag salad leaves a pestle put them into a cup and 1 small garlic clove, crushed mint, drizzle the dressing and serve.
PER SERVING: 282g CARBS CALS
33.2g 362
grind with the end of a rolling 1tbsp chopped fresh mint
Sugars Fat* Sat Fats Salt Protein Fibre PER SERVING: 373g
1 Stir together the onion, sugar pin or a wooden spoon. Add to
7.8g 24.9g 4.9g 1.7g 24.6g 6g Sugars Fat Sat Fats Salt Protein Fibre
and vinegar and marinate. the crème fraiche, add the 1 Preheat oven to 190°C/375°F/gas
13.8g 11.7g 2.2g 0.5g 25.8g 10.3g
4
mark 5. Cut the squash into 8
45
4.8 rating - UK iOS App Store. For verification, email commercial@nutracheck.co.uk
Data source: GB TGI 2017 Q4 (July 2016–June 2017)
health in balance
Advice on healthy living and
diabetes management is a huge
part of what we do which is why
so many health brands continue
to turn to Balance to help
promote their campaigns.
fitness
xercise can have huge Advisor Neil Gibson. “It often works
e
benefits for people with on a two-to-one ratio, so if you do
all types of diabetes. Yet 30 seconds’ high intensity, you’d
research from last year’s have 15 seconds’ recovery before
We Are Undefeatable campaign, starting again.
aimed at supporting people with “There are many benefits of HIIT:
long-term health conditions to be typically, you can get a workout
active, found that 39.8% of people done quickly, and because it’s high
with a long term health condition intensity, you could burn more fat
are inactive. and see the benefits more quickly. It
Finding an activity that fits into can boost your metabolism, improve
your lifestyle and that you enjoy can bone strength and help build lean
be key to staying committed to an muscle mass.”
The hiit
activity. High Intensity Interval This is one of the key benefits of
Training (HIIT), which can be HIIT for people living with diabetes:
beneficial for people with diabetes, higher levels of body fat can
has enjoyed a recent boost in increase insulin resistance, while
popularity, thanks to fitness guru Joe higher levels of muscle mass can
Balance readers
Wicks streaming ‘PE with Joe’ HIIT result in greater insulin sensitivity.
parade
sessions on YouTube throughout Research shows that HIIT can
lockdown. The NHS has also promote improvements in
launched a raft of online tools, blood glucose management and
including free HIIT worokouts. cardiovascular health in people
Meanwhile, Mel Stephenson-Gray, who have type 2 diabetes.
a former British sprinter who has “It can be tailored to an
type 1 diabetes, has been posting individual’s need,” says Ty Paul, a
free HIIT workouts on Instagram. Sussex-based personal trainer who is
High-intensity bursts of exercise So, what is HIIT, how can it help developing a HIIT programme with
people with diabetes, and what the NHS aimed at getting people
have become popular during needs to be considered beforehand? who have obesity more active.
92% have regular medical
lockdown and can have big “HIIT is bursts of high-intensity “People I've worked with who have
activity followed by less intense type 1 or type 2 diabetes have seen
health benefits – particularly recovery periods of aerobic activity,” improvements in blood glucose
if you have diabetes… explains our Physical Activity Insight levels and insulin sensitivity.
check ups “it's a great way of working out”
Tommy Brown, 61, from Manchester, has had type 2 diabetes for 12 years
“When I was first diagnosed,
I wasn’t given any
information, just told to
they brought in a HIIT step.
You do 22 minutes of
high-intensity exercise on
great. It helps
my running and
exercise has
watch my diet. A couple of the step – press-ups, improved my
85% take prescribed
years later, I was put on step-ups, lunges and squats HbA1c as well. Our
metformin. I did some – to high tempo music to get HIIT sessions have
research and found that your heart rate going. It’s a been on hold during
exercise was a good way of great way of working out. lockdown as they
managing type 2 diabetes, The support of the group is take place in a school
so I joined a running group. fantastic, too. We encourage hall, but I’m hoping
“They did bootcamp each other. When the to start back
fitness sessions and one day session is finished, I feel this month.”
medication 37
72% have spoken to their fitness
ONLINE HIIT
WORKOUTS
local GP about their health
“For my sessions, I’ve tweaked the format, so you ● NHS Introduction intense form of activity. HIIT may not be safe for
47%
to HIIT: In May, the
have 40 seconds of high-intensity activity and 15 someone who has existing complications, for
NHS began posting
seconds off. You do eight different movements, HIIT and Pilates example. Also, anyone who uses insulin or
take 30 seconds rest, and then start again. It videos on YouTube medications that can lower blood glucose levels
doesn’t matter what your fitness level is because to help people at should test their blood sugars before and after
for those 40 seconds you’re working at maximum greater risk of getting (and during, if required) in case levels do drop or
conditions
seriously ill with
capacity, whether you do 50 movements or four.” the exercise causes them to rise higher than
Covid-19 to maintain
Working through exercises aimed at different or improve their normal. People using insulin should ask their
parts of the body – such as squats for the thighs, fitness. diabetes team if it’s necessary to make any
banded reverse rows for the triceps, sit-ups for ● PE with Joe: AKA adjustments to insulin and carb intake before
the glutes – in each round allows enough time The Body Coach, Joe taking part in new activities.
Wicks began his daily
for each muscle group to recover before the next “Another benefit of HIIT is that it is usually a
YouTube sessions as
one, reducing the risk of injury, adds Paul. the UK went into group activity, so you can do it with friends for
HIIT can feature a range of activities, from lockdown to help extra motivation,” says Neil. “Always make sure
58% visit a specialist
sprints, skipping or rowing to press-ups, sit-ups, keep kids active. The someone in your class knows you have diabetes
pull-ups, lunges and burpees. Some disciplines, Sun later reported and that they know what to do in case you need
that the classes were
such as CrossFit or Body Pump, incorporate help. Of course, you should also make sure you
also a hit with the
weightlifting moves. The alternation between mostly female have a hypo treatment with you. If you’re doing
bouts of high- and low-intensity pedalling qualify parents, as 9.2 million a HIIT workout at home, keep an eye on your
spin classes as a form of HIIT. also tuned in. levels, particularly if you’re alone.”
Still, there are a number of factors people with ● Life, Sport and There are pitfalls to avoid, too: “Listen to your
diabetes should consider before they join a HIIT Diabetes: body. If you’re feeling ill, sit out a class, and
Former pro sprinter always make sure you drink plenty of water to
class. “One thing that comes from the research is
55% have high blood
Mel Stephenson-Gray,
that anaerobic exercise can actually cause blood who has type 1
avoid dehydration,” advises Neil. “Don’t think of
sugar levels to rise,” says Neil. “This might mean diabetes, see below, HIIT as a miracle cure. You can’t just do one
of our readers
that people have less fear of going hypo. But posts HIIT workouts session a week and live an otherwise sedentary
because HIIT has low- and high-intensity bouts on Instagram – life. Cutting down on alcohol, stopping smoking
of activity, it can make blood glucose harder to @lifesportdiabetes. and eating a healthy diet is also very important.”
Mel talks through
manage. Monitoring levels closely is key.” each movement
■ Find tips on making better health choices at:
pressure
Of course, anyone with diabetes should speak before taking www.diabetes.org.uk/bal-eat-well
to their diabetes team before taking on a new part herself.
actively look "the diabetes in sport community is really starting to grow now"
Melanie Stephenson-Gray, 32, from Cardiff, is a sprinter and Olympic Torch Bearer who has had
41% have high cholesterol
type 1 diabetes since she was 13
Words: Rob Brown Photography: Getty Images
after their
“At the age of 16, I took Instagram because I so being able to exercise see a spike
up athletics and found wanted to help people is a way to ease that. It’s before a race at
it had a hugely positive keep safe and active at always great to be part competitions
impact on my life. I home. I’ve found these of a community with because of the
went on to represent kinds of activities really others with diabetes, and adrenaline but
my country at Welsh- helpful in terms of my the diabetes in sport I know to keep
and British-level in the own blood glucose community is really an eye on
100- and 200-metre management. It makes starting to grow now. things and
health.
sprints. Then, I retrained me more sensitive to “I’m aware HIIT can plan for them.
six years ago to become insulin, so helps lower raise blood glucose Diabetes
a diabetes dietitian. the risk of complications. levels, but I seem to shouldn’t be
“When lockdown “It's been an anxious be a bit of an anomaly a hurdle to
began, I started posting time of late, particularly because I haven’t sport for
HIIT workouts on for people with diabetes, experienced that. I can anyone.”
38 www.diabetes.org.uk
5
Data source: GB TGI 2017 Q4 (July 2016–June 2017)
advertising opportunities in balance
We offer brands and Display
advertisers a wide range Advertorials
of bespoke options to reach Sponsored content
and engage our audience. Editorial
Prices and further details are partnerships
available on request. Gatefold cover
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SLOW-COOKED
BEAN CHILLI
GOLDEN
SOUP GOLDEN SOUP
made with the Tefal PerfectMix+
SERVES 6 | V | VG | DF | GF
SLOW-COOKED BEAN CHILLI
made with the Tefal All-in-One-Electric
Pressure Cooker
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SERVES 4 | V | VG | DF | GF
This recipe feels like a holiday in a bowl. My children love it
Email banner
too, and it’s so easy to prepare that ‘little hands’ can help Thanks to the Tefal All-in-One Electric Pressure Cooker, this filling,
with the vegetables. I call it ‘golden soup’ because when protein-packed dish takes no time at all to prepare. I use the ‘keep
you blitz it in the Tefal PerfectMix+, it looks like liquid gold… warm’ function, so it’s ready to eat when I get home from work…
INGREDIENTS vegetables without oil and find INGREDIENTS METHOD
• 1 red onion • 1 white onion they still roast nicely and retain • spray oil of your choice Spray the inside of the pressure
• 1 red pepper • 2 yellow/ their moisture. Place in the middle (optional) • 2 medium onions, cooker lightly with oil, if using.
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orange peppers • 2 large or 4 of the oven for 25–30 minutes, chopped • 1tsp crushed garlic Then use the browning function
small courgettes • 2 tomatoes • until the veg is lightly browned. • 1/2tsp ground ginger • 300g to soften the onions and garlic,
pinch dry, mixed herbs Dissolve stock cube, if using, in mixed mushrooms • 1–2 then sprinkle with the ginger. Add
• 1 heaped tsp nutritional yeast the boiling water. Leave it to cool peppers (green, red or yellow), the mushrooms, peppers, soya
• spray oil (optional) • 1 low-salt slightly, then add to the blender. chopped • 114g soya mince mince and balsamic vinegar.
stock cube (optional) • 500ml Pour a little water into the • 1tbsp balsamic vinegar When browned, add the carrots
C A L S C A R B S C A L S C A R B S boiling water roasting tray to loosen the • 80g carrots, cubed • 400g can and cook for 20 minutes.
313 33.9g
per per
60 8.1g
per per
METHOD
caramelised vegetable juices, then
transfer to the blender, along with
chopped tomatoes • 400g can
chickpeas in water, drained
Add the tomatoes, beans,
chickpeas, tomato purée and
serving serving serving serving Preheat oven to 180°C (160°C either the stock or the boiling • 400g can kidney beans in enough stock to reach the middle
fan)/350°F/gas 4. Chop the water. Stir and blitz using the Tefal water, drained (any beans will of the cooker. Add the chilli flakes
vegetables into chunks, sprinkle PerfectMix+, high speed blender, work, so use whatever you have and set the ‘pressure cooker’
with the mixed herbs and then pour into a pan and warm to hand) • 2tsp tomato purée function for 30 minutes. Allow the
Good food,
de healthier
As part of her journey to nutritional yeast, and spray with through. Season with black • 700ml very low-salt vegetable pressure to release before
oil, if using. I often prepare the stock • pinch chilli flakes
ma
pepper, if liked, and serve. opening, and serve with rice.
diabetes remission, Shivali
discovered new ways to
prepare her favourite foods... SUPER SOBA NOODLES SPICY SAMOSAS
made with the made with the Tefal Actifry Genius XL
Tefal Veggie Frying Pan
7
SPICY SUPER SOBA SERVES 8 as part of a meal or 6 as a snack | V | VG | DF
SAMOSAS NOODLES SERVES 4 | V | VG | DF
It’s amazing how you can still achieve crisp, flavoursome
I love cooking dishes that don’t require too many pans (or washing-up!) samosas without making pastry from scratch or frying…
This ‘one pot’ stir-fry is my family’s alternative to eating out because you
can throw it together and have a yummy meal ready in minutes… INGREDIENTS medium heat, spray lightly with the
• 6 mini wholemeal tortilla oil, roast the cumin seeds until
INGREDIENTS METHOD wraps, halved • spray oil • 2tsp fragrant, and add the onions, garlic
• 560g Soba noodles • 320g Prepare the noodles according to cumin seeds • 2 onions, finely and ginger. Sauté until soft. Add
*Full nutritional values for all these recipes can be found
tofu • spray oil of your choice the pack instructions and set chopped • 2 cloves of garlic, the sweet potato and mixed
(optional) • 1 bunch spring aside. Cut the tofu into cubes and crushed • 1tbsp fresh ginger, vegetables. Sprinkle with the
onions, cut into pieces • 250g toast in the Tefal ActiFry Genius grated • 1 large sweet potato, garam masala, turmeric, sesame
mixed mushrooms, sliced • 2 XL. It won’t take long to brown, so cut into small cubes • 750g frozen seeds and chilli flakes. Add a splash
mixed peppers (green, red or keep an eye on it. mixed vegetables • pinch each of water, cover and cook on
yellow), sliced lengthways • 130g Spray your Tefal Veggie Frying of garam masala, turmeric and medium heat for 20 minutes, until
at: www.diabetes.org.uk/bal-shivali
baby corn, sliced lengthways • Pan lightly with the oil, if using. sesame seeds • pinch chilli flakes soft. Add the lemon juice, sprinkle
150g mange tout, sliced Place on a high heat and toss all • squeeze of lemon juice with the coriander and allow to
See page
lengthways • 1 onion, sliced • 1/2 of the vegetables to flash cook, • 1tbsp fresh coriander, chopped cool. Divide mixture between the
shredded cabbage • 1tbsp fresh along with the ginger and garlic. • plain flour and water, wraps, placing it on one half. Fold
ginger, grated • 1 clove of garlic, Add the Chinese five spice mix, mixed to a glue-like paste over and seal with the paste.
C A L S C A R B S C A L S C A R B S crushed • pinch Chinese five soy sauce, ketchup and chilli, if Refrigerate for 30 minutes. Cook
190 31g
per per
351 43.3g
per per
spice mix • 1tsp reduced salt soy
sauce • 1tbsp ketchup
using. Toss as you cook, until
vegetables are al dente. Add the
METHOD
Cut the wraps in half to make
for 10-15 minutes on the ‘chip’
setting in the Tefal ActiFry Genius
serving serving serving serving
• pinch chilli flakes (optional) cooked noodles, garnish with the pockets for the samosa filling. XL (to prevent the samosas
for display
• 1tbsp fresh coriander, chopped coriander and serve. Place a Tefal Curry Pan on a breaking up, remove the paddle).
25 26 diabetes.org.uk
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Being diagnosed with Type 2 diabetes was a shock to Steve Markham.
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By discovering the tools he needed to re-educate, he was able to
transform his life…
When Steve Markham, 56, started a very of remission. When my HbA1c wouldn’t come down,
low calorie diet that he hoped could control his I was given more medication and, in turn,
Type 2 diabetes, his friends and family were continued with my unhealthy eating habits.”
sceptical.
Although nervous about embarking on a very low
“They said, ‘as soon as you go back to eating calorie diet, Steve was encouraged by the growing
normally, the weight will pile back on’,” he body of scientific evidence demonstrating that
remembers. “It was a big concern of mine, too. But, losing weight can be the key to putting some
when you’re faced with the choice of trying to lose people’s Type 2 diabetes into remission.
weight or seeing your diabetes get worse, it’s not a
difficult decision to make.” After eight weeks, Steve had lost 2.5 stone, bringing
his BMI back to the ‘healthy’ range, while his HbA1c
Steve was taking part in ITV’s The Fast Fix: had reduced from 106mmol/mol to 46, putting his
Diabetes, to see if changing his diet could improve Type 2 diabetes into remission.
his health. The show was inspired by Diabetes UK’s
DiRECT trial, which has proved that a low-calorie
weight management programme involving 850
Steve then worked with a dietitian to reintroduce
food. “The trick was to ensure I didn’t go back to my 3 Diet Plans
calories a day can put some people’s Type 2 old eating habits,” he says.
diabetes into remission. EXANTE 800
At his most recent diabetes review, Steve was 800 calorie diet for fast,
In the TV experiment, Steve consumed four Exante thrilled to learn his diabetes was still in remission. effective weight loss. Suitable
meal replacement shakes, totalling 800 calories a Now, his goal is to keep it there. for men and women with a
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had no idea of the role diet could play in putting back to my old ways,” EXANTE 1200
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“My eating habits were terrible,” he admits. “I’d designed to help you lose or
“I don’t deny myself
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problem. My diagnosis came as a shock.” but now I can regulate
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6
34 diabetes.org.uk exantediet.com | 35
EXANTE ADVETORIAL_AR_final.indd 34 15/05/2019 16:25 EXANTE ADVETORIAL_AR_final.indd 35 15/05/2019 16:25
advertising in balance
Rates
Balance Schedule
Issue Spring Summer Autumn Winter
Full page £5,500
Copy 10 Feb 4 May 10 Aug 9 Nov
Inside front £6,200
Inside back £6,200 Insert delivery 17 Feb 11 May 17 August 16 Nov
Outside back £6,500 Mail out 5 Mar 27 May 2 Sept 2 Dec
Double page spread £9,850
Loose inserts: Cost per thousand £80 Artwork specifications
210mm
Full page specification:
Agency discount: 10%
Acrobat 1.3 version PDF
Payment terms: 30 days from publication
Text should be 10mm from the Trim
267mm
Cancellation: 8 weeks before publication
4 colour CMYK (no RGB or Pantone colours)
High resolution PDF with fonts embedded
In cases where artwork is not suitable for printing, we
reserve the right to request artwork be resupplied.
All artwork subject to the approval of Diabetes UK.
Full page
Sales contact Artwork contact 267mm x 210mm
Marc Donovan David Ryder With bleed
Call 0207 424 1191 Call 0207 420 6489 270mm x 213mm
Email marc.donovan@diabetes.org.uk Email dryder@therivergroup.co.uk
7
Diabetes UK is the operating name of The British Diabetic Association a charity registered in England and Wales (no. 215199) and in Scotland (no. SC039136). © Diabetes UK 2020 1989A.
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