Barking and Dagenham | Summer of festivals 2018 - Sponsorship brochure - London Borough of Barking and Dagenham
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fe stivals 2018
| Su m m er of
ing and Dagenham hure
Bark Sponsorship broc
lbbd.gov.uk/summeroffestivals
r o f festiva ls’
ur ‘S u m m e
m e a par t of o
s, and b e c o
Join u
I am very pleased to confirm that our hugely popular Summer of festivals will be returning for a fourth
year and I would like to invite you and your business to make 2018 the best one yet.
If you have previously sponsored or partnered with us, you will know what wonderful events they are
and how they reach out to the whole family. However, these events would not be possible without
the support of the private sector; your support is vital to the events taking place, and together we
are creating something very special, which benefits thousands of residents.
This year, a number of events will have a special focus as we are celebrating the 100th year
anniversary of women winning the right to vote. One big example is the Barking Folk Festival where
we will be exploring the ‘art of protest’ through a female led line up on the Sunday.
The usual favourites will also be back for everyone to enjoy including Steam and Cider Fair, One
Borough Festival, Roundhouse Music Festival and Youth Parade.
I have no doubt your business or organisation will benefit by sponsoring one or more of the events,
highlighting your commitment to and investment in Barking and Dagenham, which is continuously
proving it’s London’s biggest growth opportunity.
I look forward to seeing you at one of our events soon.
Councillor Darren Rodwell
Leader of Barking and Dagenham Council
Cover images: ©2017 Jimmy Lee
s p r o gram me:
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Council eve Inspire Festival
INSPIRE is a year long festival and a brand which
celebrates young people’s talent and cultural achievements
Valence Time Tunnel in Barking and Dagenham. Young people have the
Saturday 26 and Sunday 27 May chance to work together, perform and exhibit in dance,
Valence House drama, writing, music, visual art, and cookery. The festival
Reenactors recreate the lives of the people of Barking and is set to grow in 2018, with a theme of A Year for Young
Dagenham from the Stone Age through to the time of the People’s Culture… Our Barking and Dagenham.
Second World War.
One Borough Festival
Barking Folk Festival Saturday 21 July
Saturday 9 and Sunday 10 June Parsloes Park
Abbey Green and Abbey Ruins Our community focused festival is back and promises to
A family-friendly festival celebrating folk music and dance be even bigger and better. Thrilling entertainment, dance,
from around the globe, complete with workshops, family street theatre, stalls, family fun, and more; you name it we
fun and sensational street theatre. The evening concert in have it. To mark the 100th anniversary of the women’s
the beautiful setting of Abbey Ruins showcases the best vote our programme ‘Heroines of the Stage’ will include
names in folk music. Sunday headlined by The Unthanks all your favourite hits from the musicals. Headlined by the
will be themed ‘The Art of Protest’ with a woman led amazing West End star Kerry Ellis.
programme to celebrate the 100th anniversary of women
winning the vote. National Play Day
Wednesday 1 August
Eastbrookend Country Fair Valence Park
Sunday 24 June A free family fun day aimed at
Eastbrookend Country Park celebrating the importance of
Escape to the Dagenham countryside for a day of family play in every child’s life.
fun at the Eastbrookend Country Fair, with plenty of Activities will include inflatables,
shows, entertainment and activities that celebrate the soft play, arts & crafts, land train,
joys of nature and country living. face painting and more.
Steam and Cider Fair
Saturday 30 June
Old Dagenham Park
Enjoy traditional entertainment and attractions to reflect Please note that all events
the borough’s rural and industrial heritage with steam and dates are subject to
engines, a classic car show, animals, arena acts and the change and dependent
popular Cider Stage featuring country and western favourites. on securing sponsorship.
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p r o g ramm e:
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S ummer of f Par tner eve
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Council eve DAGFEST
by Creative Barking and Dagenham
Roundhouse Music Festival Saturday 7 July
Monday 27 August Dagenham Village
Central Park DAGFEST was the first festival created by local residents
A retro rock concert with a modern twist to celebrate - the Cultural Connectors - and is now an annual summer
the rich musical history of the borough’s Roundhouse festival with a village feel. In 2018 expect more outstanding
pub which has played host to some of the world’s most circus, dance, street performance and music.
famous rock bands. Don’t miss our headliner 70s legends
Sweet and our unbelievable tribute acts and the final of Now That’s a Festival
the Roundhouse Unsigned Competition. by Actz Entertainment and ADS Events
Friday 24 August to Sunday 26 August
Youth Parade Central Park
Sunday 16 September Big name music concert that promises to take you on a
Barking Park to Abbey Green nostalgic musical journey! With food, drink, entertainment,
Our fifth annual youth parade celebrates the borough’s fairground rides and shopping. Saturday is headlined
inspirational young people and the positive contribution by Shane Filan from Westlife and new this year is R&B
they make. The parade culminates with a great family Sunday.
friendly event showcasing a number of clubs, groups
and activities aimed at young people. The event is also
jam-packed with free family entertainment, workshops, Please note that all events and dates are subject to
rides and attractions. change and dependent on securing sponsorship.
Youth Parade
Credit: ©2017 Jimmy Lee
3
p p o r tuniti es
onsor s h i p o
Sp
Barking mad about Christmas
Saturday 1 December
This year we are pleased to offer a range of sponsorship Barking Town Centre
packages that are available for each of the council run A festive family event which sees the big Christmas tree
events. We are also always happy to discuss bespoke light switch on and fantastic seasonal entertainment.
requests and offer additional sponsorship opportunities
to suit every budget, welcoming support in-kind too.
Next steps
In-kind contributions will be quantified to allow us to 1. Take a look at the following sponsorship packages.
determine the correct sponsorship package for you, 2. Contact us to arrange a meeting at a convenient
so you and your business will not miss out on the many time and location for you and your team.
benefits of supporting the Summer of festivals. For 3. Invoices will be issued from April 2018 unless you
anyone wishing to support events delivered by our wish to pay earlier, in which case please let us know.
partners we can put you in direct contact with the 4. Your sponsorship agreement and events booking
organisers. Please note sponsorship packages will vary form will be issued, please sign and return asap.
between organisations. 5. The events team will be in touch prior to the event
to discuss final details and will send any necessary
Events in our winter programme which also welcome car parking passes or VIP packs out by post.
support include: 6. Enjoy the benefits of your sponsorship package!
Fireworks display And do not hesitate to ask questions, either on the
by Barking and East London Roundtable day of the event or in the lead up.
Saturday 3 November
Barking Park
This well established fundraising event features a fireworks Summer of festivals
display with live entertainment, food and funfair rides. sponsorship packages
Women’s Empowerment Awards
Wednesday 7 November Premier Diamond £40,000
Broadway Theatre Diamond £30,000
Concluding the end of this momentous year celebrating
the 100th anniversary of women gaining the vote. Platinum £15,000
The annual awards ceremony promises to be the best yet,
honouring amazing women from Barking and Dagenham. Gold £10,000
Silver £7,500
Glow Festival
Dates throughout November Bronze £3,750
Creative Barking and Dagenham in partnership with
Eastbury Manor House and Valence House Additional non-package opportunities
The winter lights festival is back by popular demand, and ranging from £1,000 to £3,000
this year will shine a light on the Borough’s past, present
and future. All costs are exclusive of VAT.
4
Diamond Package – Sponsorship of 6 events Investment: £30,000 + VAT
Upgrade to the Premier Diamond Package for all the below PLUS event title rights for one festival £40,000 + VAT
Presence at sponsored • 18m x 15m pitch at chosen events in a prime location on the showground
events • Attendance at the events to distribute marketing collateral and merchandise
• PA announcements acknowledging your company as a sponsor
Infrastructure provided • Furniture including required tables, chairs and access to power if requested
at events if required • 12m x 12m marquee provided
Branding • Eight banners featuring your logo, contacts and event details to be displayed in high
footfall areas of the event (900mm high x 6000mm wide)
• Logo to feature on stage backdrop banner
Event advertising, • Listed on councils website in two places: Summer of festivals sponsors page and specific
press and PR event page with hyperlink to your website (if supplied)
• Acknowledged on the council’s social media as an event sponsor and linked to if social
media and website provided
• Included in event press release with quote if supplied (N.B we cannot guarantee what
the media include in their coverage)
• Logo included on front cover of event flyer
• Double page spread advert in event leaflet (if artwork supplied)
• Logo included on pull up banners
• Logo included on event posters
• Logo included on all event outdoor advertising including JC Decaux 6 six sheet sites and
street railing banners
• Logo included on new event A-frame boards featuring maps and key customer information
at prime locations at the event
• Big screen advertising at the Roundhouse Music Festival, repeated a minimum of six times
during the event
Council advertising, • Logo on any generic Summer of festivals outdoor advertising
press and PR • Name check of your company and link to your website (if provided) in the council resident
newsletter (for event promotion) (emailed to approximately 65,000)
• Access to 15 council street railing banner locations for a consecutive three month period
between September 2018 and March 2019 (banners not supplied)
• Logo on our new Summer of festivals mascot at all events
Hospitality • 20 VIP passes to the Leaders Reception at the Barking Folk Festival including two
complimentary drinks each and canapes
• Access to the hospitality area with a paid bar
• Complimentary VIP parking
• Meet and greet opportunities with artists and branded company photo opportunities
5Platinum Package – Sponsorship of 3 events Investment: £15,000 + VAT
Presence at sponsored • 15m x 15m pitch at chosen events in a prime location on the showground
events • Attendance at the events to distribute marketing collateral and merchandise
• PA announcements acknowledging your company as a sponsor
Infrastructure provided • Furniture including required tables, chairs and access to power if requested
at events if required • 9m x 9m marquee provided
Branding • Six banners featuring your logo, contacts and event details to be displayed in high
footfall areas of the event (900mm high x 6000mm wide)
• Option at one event to upgrade package to include stage branding featuring your company
logo (guide price additional £2,000 depending on stage specification)
Event advertising, • Listed on councils website in two places: on Summer of festivals sponsors page and specific
press and PR event page with hyperlink to your website (if supplied)
• Acknowledged on the council’s social media as an event sponsor and linked to if social
media and website provided
• Included in event press release with quote if supplied (N.B we cannot guarantee what
the media include in their coverage)
• Logo included on front cover of event flyer
• Full page advert in event leaflet (if artwork supplied)
• Logo included on pull up banners
• Logo included on event posters
• Logo included on all event outdoor advertising including JC Decaux 6 sheet sites and
street railing banners
• Logo included on new event A-frame boards featuring maps and key customer information
at prime locations at the event
• Big screen advertising at the Roundhouse Music Festival, repeated a minimum of five times
during the event
Council advertising, • Name check of your company and link to your website (if provided) in the council resident
press and PR newsletter (for event promotion) (emailed to approximately 65,000)
Hospitality • 15 VIP passes to the Leaders Reception at the Barking Folk Festival including two
complimentary drinks each and canapes
• Access to the hospitality area with a paid bar
• Complimentary VIP parking
• Meet and greet opportunities with artists and branded company photo opportunities
6Gold Package – Sponsorship of 2 events Investment: £10,000 + VAT
Presence at sponsored • 12m x 12m pitch at chosen events in a prime location on the showground
events • Attendance at the events to distribute marketing collateral and merchandise
• PA announcements acknowledging your company as a sponsor
Infrastructure provided • Furniture including required tables, chairs and access to power if requested
at events if required • 9m x 9m marquee provided
Branding • Six banners featuring your logo, contacts and event details to be displayed in high footfall
areas at the event (two 900mm high x 3000mm wide and four 900mm high x 6000mm wide)
Event advertising, • Listed on councils website in two places: Summer of festivals sponsors page and specific
press and PR event page with hyperlink to your website (if supplied)
• Acknowledged on the council’s social media as an event sponsor and linked to if social
media and website provided
• Included in event press release with quote if supplied (N.B we cannot guarantee what
the media include in their coverage)
• Logo included on front cover of event flyer
• A5 landscape advert in event flyer (if artwork supplied)
• Logo included on pull up banners
• Logo included on event posters
• Logo included on all event outdoor advertising including JC Decaux 6 sheet sites and
street railing banners
• Logo included on new event A-frame boards featuring maps and key customer information
at prime locations at the event
• Big screen advertising at the Roundhouse Music Festival, repeated a minimum of four times
during the event
Council advertising, • Name check of your company and link your website (if provided) in the council resident
press and PR newsletter (for event promotion) (emailed to approximately 65,000)
Hospitality • 10 VIP passes to the Leaders Reception at the Barking Folk Festival including two
complimentary drinks each and canapes
• Access to the hospitality area with a paid bar
• Complimentary VIP parking
7Silver Package – Sponsorship of 1 event Investment: £7,500 + VAT
Presence at sponsored • 9m x 9m pitch at chosen event in a prime location on the showground
event • Attendance at the event to distribute marketing collateral and merchandise
• PA announcements acknowledging your company as a sponsor
Infrastructure provided • Furniture including required tables, chairs and access to power if requested
at event if required • 6m x 6m marquee provided
Branding • Four banners featuring your logo, contacts and event details to be displayed in high footfall
areas at the event (900mm high x 3000mm wide)
Event advertising, • Listed on councils website in two places: on Summer of festivals sponsors page and specific
press and PR event page with hyperlink to your website (if supplied)
• Acknowledged on the council’s social media as an event sponsor and linked to if social
media and website (if provided)
• Included in event press release with quote if supplied (N.B we cannot guarantee what
the media include in their coverage)
• Logo included on flyer
• A6 landscape advert in event flyer (if artwork supplied)
• Logo included on pull up banners
Hospitality • Six VIP passes to the Leaders Reception at the Barking Folk Festival including two
complimentary drinks each and canapes
• Access to the hospitality area with a paid bar
• Complimentary VIP parking
8Bronze Package – Sponsorship of 1 event Investment: £3,750 + VAT
Presence at sponsored • 6m x 6m pitch at chosen event in a prime location on the showground
event • Attendance at the event to distribute marketing collateral and merchandise
• PA announcements acknowledging your company as a sponsor
Infrastructure provided • Furniture including required tables, chairs and access to power if requested
at event if required
Branding • Two banners featuring your logo, contacts and event details to be displayed in high footfall
areas at the event (900mm high x 3000mm wide)
Event advertising, • Listed on councils website on Summer of festivals sponsors page with hyperlink to your
press and PR website (if supplied)
• Acknowledged on the council’s social media as an event sponsor and linked to if social
media and website provided
• Included in event press release with quote if supplied (N.B we cannot guarantee what
the media include in their coverage)
• Logo included on flyer
• Logo included on pull up banners
Hospitality • Four VIP passes to the Leaders Reception at the Barking Folk Festival including two
complimentary drinks each and canapes
• Access to the hospitality area with a paid bar
• Complimentary VIP parking
9Additional sponsorship opportunities Guide cost £1,000 to £3,000 + VAT
(This is scalable depending on the profile of act or attraction booked)
Sponsor stage or arena act • Listed on councils website on Summer of festivals sponsors page with hyperlink to your
website (if supplied)
• Company name listed in event brochure in association with act
• Sponsor name checked when act announced
• Two VIP passes to the Leaders Reception at Barking Folk Festival including one
complimentary drink each
Sponsor area or attraction • Listed on councils website on Summer of festivals sponsors page with hyperlink to your
website (if supplied)
• Company listed in event brochure in association with area or attraction
• Branding opportunity in area
• Two VIP passes to the Leaders Reception at Barking Folk Festival including one
complimentary drink each
Sponsor family workshop, • Listed on councils website on Summer of festivals sponsors page with hyperlink to your
activity or competition website (if supplied)
• Company listed in event brochure in association with workshop or activity
• Two VIP passes to the Leaders Reception at Barking Folk Festival including one
complimentary drink each
Arena banner • Listed on councils website on Summer of festivals sponsors page with hyperlink to your
(council produced) website (if supplied)
• Banner displayed in main or static arenas/areas at one chosen event
• Two VIP passes to the Leaders Reception at Barking Folk Festival including one
complimentary drink each
Big screen advertising • Listed on councils website on Summer of festivals sponsor page with hyperlink to your
website (if supplied)
• Advert displayed on big screen at Roundhouse Music Festival, to be repeated 2 to 4 times
minimum
• Two VIP passes to the Leaders Reception at Barking Folk Festival including one
complimentary drink each
Contact details
Julia Pearson - Cultural Events Manager Sarah Belchambers - Cultural Events Manager
Phone: 020 8227 5247 Phone: 020 8227 3192
Mobile: 07968 511 927 Mobile: 07774 708 838
Email: julia.pearson@lbbd.gov.uk Email: sarah.belchambers@lbbd.gov.uk
www.lbbd.gov.uk/summeroffestivals #Summeroffestivals
www.facebook.com/summeroffest @summeroffest 101 s u m m e r
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© 2018 London Borough of Barking and Dagenham.
Publication reference number: MC8344
Date: April 2018.You can also read
