Become a Dentrix Front Office Specialist - Dentrix Magazine
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Become a Dentrix G7
is Coming
Dentrix Front page 6
Office Specialist See All Your Payment
Agreements in
Master the skills of the front One Place
office and earn the recognition page 20
you deserve.
page 14 Social Media
Marketing: It Starts
with Facebook
page 26
www.Dentrix.com/Magazine
Dentrix Magazine Volume 30 Issue 1 — Spring 2018
LET DENTRIX G7 EXPAND HOW YOU GET WORK DONE,
SERVE YOUR PATIENTS AND GROW YOUR PROFITABILITY
For Clinical Staff:
Clinical workflow automation to keep you productive
For Office Staff:
Three Key Take-
Office workflow improvements to reduce staff workloads
Aways about
Dentrix G7 For the Whole Office:
Integrated services to help your patients and your team
DENTRIX G7
is Coming
GET A SNEAK PEEK OF THE UPCOMING
FEATURES AND REQUEST YOUR UPGRADE AT:
www.Dentrix.com/G7/DTXmag
“It’s fun to come to work in a new facility. The patients love it, the team loves it.
We are constantly looking for ways to improve patient care.”
— Scott Neil, DDS
Henry Schein Dental has everything
you need to operate a successful
practice. Rely on Us for the
equipment and technology solutions
that meet the unique needs of
your practice. An office designed
with integrated equipment and
technology can provide your team
with an energized environment that
helps drive quality and efficiency
for your practice, and an enhanced
patient experience.
Rely on us to empower your practice for
success, so you can focus on the
care of your patients.
Contact your Henry Schein
Sales Consultant
or call 855.801.1129
Scott Neil, DDS, Summit Dental | Layton, Utah
Supplies | Equipment | Practice Management Systems | Digital Technology | Technical Service | Business Solutions
henryscheindental.com/hsempowered | #HSEMPOWERED
© 2018 Henry Schein, Inc. No copying without permission.
Not responsible for typographical errors. 18BS9102B.
CONTENTS
Editor:
Matt Singerman
Senior Editors:
Erin Brisk, Roger Gagon
Contributing Editors: 03 DENTRIX MASTERY TRACKS SPOTLIGHT
Sean Eyring, Gary Frazier, Bruce Herbert,
Rodney Merrill, Brad Royer, Mark Steele,
Loren Sucher
04 DENTRIX NEWS
Advertising Director:
Thomas Grover
Advertising Editors:
Todd Anderson, Shar Chavira, Allen Crow, 06 PRODUCT MANAGEMENT
Jeff Farnsworth, Michael Fillmore, Dentrix G7 is Coming
Ken Woodbury Learn what the Dentrix Development team is working on for the next major
version of your dental practice management software.
Production Designers:
Amber Ahlberg, Andy Barlow, Ashley Tarr,
RaeAnn Turner, Mark Vermeulen
09 TIPS & TRICKS
ADVISORY BOARD
Kevin Bunker President
14 COVER STORY
Michael Allsop VP of Marketing Become a Dentrix Front Office Specialist
Rhett Burnham VP of Product Management Master the skills of the front office and earn the recognition you deserve.
Steve Roberts VP of Technology Sales
Genny Tap VP of Customer Service
20 FEATURE STORY
See All Your Patient Payment Agreements in One Place
Simplify and manage payment agreements with the Dentrix Payment
Dentrix Magazine is published four times a Agreement Manager.
year for the benefit of Dentrix customers.
Copyright ©2018 by Henry Schein Inc. All
rights reserved. Dentrix, Henry Schein and 24 THE DENTRIX OFFICE MANAGER
the ‘S’ logo are registered trademarks of Making Changes to Clinical Notes
Henry Schein, Inc. All other trademarks are
Learn how to make changes to clinical notes and when it’s appropriate
property of their respective owners.
to do so.
To contact Dentrix Magazine, send
correspondence to Dentrix Magazine, 1220
South 630 East, Suite 100, American Fork, UT
84003; call 801-763-9300; or send email to
26 BUSINESS OF DENTISTRY
Social Media Marketing: It Starts with Facebook
DentrixMagazine@HenrySchein.com.
When prospective new patients check out your practice online, what they
Although published material is intended to
find—especially on Facebook—has an enormous influence on whether or not
be accurate and free from error, typographic
they consider you. Take these first steps and be present where it really counts!
or otherwise, Henry Schein will not assume
liability for loss or damage as a result of
reliance on this material.
28 TECHNOTES
Is Your Hardware Ready for a Dentrix Upgrade?
Recognize the common signs of hardware failure and how outdated
hardware can affect software performance.
30 CONNECTED SOLUTION SPOTLIGHT
databot and Dentrix: Real Intelligence for Your Practice
Discover how databot helps you visualize your Dentrix data and simplify your
reporting to improve your patient care, office efficiency, and production.
Dentrix Magazine Volume 30 Issue 1 — Spring 2018
www.Dentrix.com/Magazine
Get Dentrix News,
Tips and Information
Sent Right to Your Inbox.
The Dentrix eNewsletter will help you stay up to date on the latest Dentrix
product information, education opportunities, industry news, tips and
tricks, promotional offers and more! Once a month you’ll receive an
eNewsletter featuring the following content:
Product Training The Dental Partner Tips
Information & Support Business Products & Tricks
Sign Up Today at Dentrix.com/eNewsletter
and don’t miss out on the most up-to-date Dentrix information!
©2018 Henry Schein, Inc. A-DTXENEW-Q315
Dentrix Mastery Tracks
SPOTLIGHT
Dentrix Mastery Tracks™ helps dental professionals
improve, measure, and demonstrate their Dentrix skills.
Read on to find out about Erin Silva, a hygienist who
has completed four Mastery Tracks tests and earned
two specialist certificates.
ERIN SILVA | HYGIENIST
Where do you work?
I work at Lakepoint Dental in Elk Grove, California How has participating in Mastery Tracks helped you
use Dentrix?
What is your title? Mastery Tracks has not only helped me improve my own
I’m a Registered Dental Hygienist (RDH, BS). efficiency, but also the efficiency of our entire staff. If someone
has a question, they know they can ask me instead of contacting
What are some of the duties you’re responsible for Dentrix Customer Support for how-to questions.
within your practice?
I am in charge of the hygiene department in our office. In How has becoming a Dentrix specialist improved
addition to the normal prophy, periodontal maintenance, your career?
scaling and root planning, laser, etc., I keep an eye on hygiene Dentrix Mastery Tracks has given me a more comprehensive
production and schedule and help to train new staff. I also numb view of both the software and of our office as a whole. I am now
the doctor’s patients, take records and pictures for insurance able to be more efficient and thorough with detailed tasks such
claims, do patient whitening, schedule appointments, treatment as charting and setting up comprehensive treatment plans, but I
plan, assist with fillings/extractions/crowns, help in sterilization, also know how to look at big picture things like evaluating office
answer the phone, respond to emails, send referrals, you name it! collections, referrals, and goals. I am a more valuable asset in this
Our office is small and we are all cross-trained! It’s wonderful! way as I know more about every aspect of the business.
How long have you worked with Dentrix? What is your favorite Dentrix tip or trick?
I have been working with Dentrix for about 5 years. My favorite Dentrix tips are using the Ins Today’s Procedures
button to automatically batch the claim for the day’s
Which certificates have you earned? procedures and the Treatment Planner view in the Patient
I have earned the Dentrix Clinical Specialist and Dentrix Financial Chart—it helps to visualize the treatment needed while planning
Specialist certificates. it out. You can create separate cases for complex treatment
plans, linking them together, prioritizing different phases of
What got you interested in Dentrix Mastery Tracks? treatment, planning out appointments, and explaining it all to
In the course of day-to-day tasks, I found myself contacting the patient all from one area.
Dentrix Customer Support. When I discovered Mastery Tracks, it
was a no-brainer. I was excited to have found this great resource
and to be able to answer my own questions before they even
came up!
Take a course. Take a test. Earn a certificate.
Visit Dentrix.com/Mastery and start using Dentrix Mastery Tracks to
help your team improve, measure, and demonstrate their Dentrix skills.
DENTRIX MAGAZINE | 3
Dentrix News
Important Payor Notifications
Blue Cross Blue Shield of Alabama (Payor ID CBAL1)
Effective April 2, 2018. Alabama dentists will be required to
submit claims electronically to Blue Cross Blue Shield of Alabama.
In addition, Blue Cross Blue Shield of Alabama will discontinue
mailing paper remittances for Alabama dentists starting on
the April 5, 2018 payroll date. Online remittances are available
each Monday prior to the Thursday payroll date.
If you have any questions about these policies, contact
Provider eSolutions at 205 220-6899 or Ask-EDI@bcbsal.org.
Principal Financial Group (Payor ID 61271) – Member IDs
To ensure the protection of member’s personal information,
do not submit claims using their Social Security numbers. Use
the member ID located on the member’s dental insurance
card which typically begins with a “9” and is nine digits long
located on the dental insurance card. Claims submitted with
a Social Security number or incorrect member ID will be
rejected by the payor.
Notice of Fradulent Calls to Dentrix Practices
Henry Schein Practice Solutions (HSPS) has received reports 3. Call 1-800-DENTRIX and provide the information you
of someone calling dental practices posing as an HSPS gathered to the operator who can verify the validity of the
employee and asking for remote access to the office servers. representative and reconnect you if it was a valid call.
HSPS will not make unexpected calls to our customers to
Our technical support teams may make outbound calls to
access their server or systems for an unknown reason.
customers who they have been working with to resolve
These fraudulent callers reportedly provide multiple reasons specific problems, but these calls are planned with the office
for their call, including suggesting you have problems with during a prior contact.
your backups, viruses, hardware failures or similar issues. They
On occasion, HSPS Technical Support representatives do make
then ask for remote access to your system.
unexpected outbound calls to customers to provide them with
We recommend that all our customers employ common information, such as when an important software update is
practices for responding to unexpected and unknown callers, available.
such as not providing sensitive information and verifying the
If you are asked for remote access to your system
identity of the caller.
If HSPS representatives ask to remotely access your system
What to do if you suspect a fraudulent call they will always do so through our secure remote web
If you receive a call claiming to be from Henry Schein, but you application at remote.dentrix.com. If anyone asks to remote
believe may be fraudulent, we recommend you: into your system through any other website we recommend
that you do not allow them to do so unless they are a trusted
1. Gather information such as the person’s name, company
business partner with your office.
and/or employee ID#. Notice the phone number they are
calling from, write it down and provide it to HSPS with that Of course, if you have any questions about data security or
information. [HSPS team members are instructed to provide practice management software, please do not hesitate to
their first name and last initial and telephone extension to contact us at 1-800-DENTRIX.
customers for verification.]
2. Hang up with the person calling and do not allow them
access to your data.
4 | www.Dentrix.com/Magazine
Announcing New Insurance Payor Connections
eClaims Attachments
Dentrix has eClaims connections with several new payors. The following payors now accept electronic claim
For patients using the following insurance carriers, you attachments. With electronic attachments, you can add
can reduce paper claims by submitting electronic claims digital X-rays, EOBs, photos and perio charts to the
through Dentrix instead. electronic claims you send.
Payor ID Payor Name Payor ID Payor Name
12268 Total Senior Care CX061 Lincoln Financial Group
128WV Aetna Better Health of West Virginia SKYGN SKYGEN USA
99010 Delta Dental of Hawaii/HDS For more information about electronic insurance claim
attachments, visit www.dentrix.com/products/eservices/
HDSMH Medicaid of Hawaii
eclaims/attachments.
TLZ04 Cypress Ancillary Benefits
View the entire list of electronic payor connections using
For more information about Dentrix eClaims, visit the Payer Search Tool at www.dentrix.com/products/
www.dentrix.com/products/eservices/eclaims. eservices/eclaims/payor-search. You can search for specific
payors or download the complete payor list.
Call 800-734-5561 for help setting up any of these services.
DIGITAL DENTAL EXCHANGE
REDUCE YOUR CASE
TURNAROUND BY 50% OR MORE!
Increase the efficiency of your digital scanner with DDX ® “DDX makes my scanner even better!
My case turnaround time has been cut in half and I
can now store my cases in the cloud freeing up valuable
· Fully integrates with Dentrix ®
office storage space. With the full integration of my lab
case work into the Dentrix patient record I see everything
· Streamline your in-office lab work
in one place. Thank you DDX and Dentrix”.
· Save time and eliminate costly
scheduling errors
- Dr. Bill Busch, DMD MAGD
Kansas City, MO
· DDX is FREE to dentists and only
takes a few minutes to set up
Schedule your demo today!
www.ddxdental.com or call 877-244-9345
Management
Product
Dentrix G7 is Coming
Learn what we’re working on for the next required to use passwords in Dentrix, and those passwords
will employ today’s standards for complexity and expiration.
major version of Dentrix.
In anticipation of that release, please start today by
D
ensuring your passwords are enabled and that all users have
entrix G7 is coming soon. With Dentrix G7, you will
appropriate access to the various areas of Dentrix. You can
see additional features and enhancements that
also start using the appropriate complexity requirements
reflect your feedback through MyVoice (myvoice.
for that upcoming release now, which are a minimum of
dentrix.com). We will also be introducing new innovations in
eight characters with at least one upper and lowercase
imaging and other aspects of delivering great patient care.
alpha character, at least one numeric character, and at
Here’s a quick run-down of some of the new features that
least 1 special character (e.g. #@$*); or passwords with a
are coming in G7.
12 character minimum. Again, this should not be the only
Health History line of defense. We highly recommend that you work with
Have you ever dreamed of a single module to manage both computer and security policy experts to implement
allergies, conditions, and medications that didn’t limit you safeguards based on industry standards and best practices.
to 64 discrete definition types and could pop-up in different
Upcoming Changes that You Can Prepare For Now
areas of the application depending on severity? How about
Operating System Requirements
having it tightly integrated with patient questionnaires so
that responses on the questionnaire would flow into this In the Spring 2017 Dentrix Magazine, I discussed changes
module without manual entry? Even more, what about to Microsoft operating system requirements with Dentrix,
a place to capture the patient’s emergency contact and including the use of our eServices. I stated that we will no
primary care physician’s information? longer be able to process transactions that come from any
unsupported Microsoft operating systems. The reason is that
Great news! All of this will be coming in phases in 2018 as
these operating systems cannot send data using the latest
part of our new Health History Module. In addition to these
transport layer security (TLS) version of 1.2 or higher but
amazing updates, you will have the ability to show the date
instead submit using older, outdated methods.
items were reported to the office, when they first surfaced
for the patient and, if applicable, when they are no longer Many of our eServices have officially been moved over
active. Each patient’s medication information will show to use the latest transport layer security (TLS) version of
those prescribed by your office, as well as give a place to 1.2. What is important to note is that as of Dentrix G6.5
list medications that have been prescribed to your patients (released Q4 2017), only the following operating systems
by others. are supported with Dentrix:
Dentrix Smart Image Servers
We have greatly enjoyed our partnership and integration • Windows Server 2016
capabilities with DEXIS. However, the market has evolved
with respect to distribution agreements for the various • Windows Server 2012 Standard/Datacenter (R1/R2)
imaging vendors. With that in mind, we will soon be • Windows Server 2008 Standard/Enterprise/Datacenter
expanding Dentrix imaging integration with other vendors (R2 SP1)
and tools into the Dentrix Patient Chart. In addition, we will
Workstations
offer enhanced integration capabilities that go beyond what
is available today. Stay tuned for more on these exciting • Windows 10
imaging enhancements.
• Windows 8.1 Professional/Enterprise
Additional Capabilities for Dentrix Pay
• Windows 7 Professional/Enterprise/Ultimate (SP1)
You may already know about the new payment system,
Dentrix Pay, which was released with Dentrix G6.6. In Dentrix I am very excited about the future as we continue to partner
G7, we have added the ability to link a saved credit card to a together to continuously improve upon the great foundation
payment agreement. You can then charge saved credit cards of Dentrix. If you have any questions or would like to suggest
directly from Payment Agreement Manager. areas of improvement in the product, please don’t hesitate
to reach out to me at brad.royer@henryschein.com.
Dentrix Passwords
In the Winter 2014 Dentrix Magazine, I discussed multi-
layered security practices. As part of that article, I discussed
one important first line of defense that should be coupled
with all other industry standard and best practice security BRAD ROYER
requirements—passwords. In Dentrix G7, it will now be Dentrix Product Manager
6 | www.Dentrix.com/MagazineSTEP UP
E YOUR CLAIM
& STAK
Why take so much of your valuable time to
manually create, submit and track claims when
you can do it all within Dentrix?
With Dentrix eClaims, you can conveniently accelerate the
insurance claims process by quickly creating, validating and
sending electronic claims to one of the largest payor lists in
the industry. It pays to use the only electronic claim service
that is actually part of your Dentrix software. You deserve
more. Step up today and stake your claim to accelerated,
convenient claims processing.
Bundle eClaims and Save You can claim deep discounts on eClaims when
you buy it as part of a Dentrix Service Bundle — powerful eServices that connect
directly to Dentrix, helping you boost your productivity and streamline your workflow.
Call 1-800-734-5561, option 2 and use promo code #1-320934276
to get eClaims and determine the best bundle for your practice.
You deserve more.
Service Bundles Dentrix.com/ServiceBundlesDATA CAN TELL YOU
WHAT’S RIGHT AND
WRONG IN YOUR
PRACTICE
IMPROVE YOUR PROFITABILITY
Meet with a Dentrix Profitability Coach for a free 30-minute assessment.
See what your data says about your practice’s strengths and weaknesses,
and key areas to improve to immediately boost profits. Act now. Consulting
slots are limited.
SCHEDULE YOUR FREE PRACTICE ASSESSMENT NOW AT
DENTRIX.COM/FREEASSESSMENT/INSIGHTTips & Tricks
The tips in this section describe valuable but easily Front Office
overlooked Dentrix features that simplify workflow and Saving a Screen Capture in the Document Center
Some insurance companies provide coverage details on
increase efficiency. Find the tips that correspond to your their website, and you like to check for detailed coverage
role in the practice and try them out today. Start making breakdowns when a new patient comes to your office.
If you need to refer to the coverage breakdown again
your job easier and your practice more profitable. you could go back to the insurance company’s website
and find it, but it’s a lot easier to just capture the image
using the Screen Capture tool and save a copy of it in the
Document Center.
How To
1. Open the website with the coverage table you want
to save, and leave it open on your screen.
2. Open the Document Center and select the patient
Clinical
to whom you want to attach the screen capture.
Creating a New Perio Exam Using Previous Then click Acquire > Screen Capture.
Measurements 3. Go back to the screen you want to capture, and
When you open the Dentrix Perio module, the last saved click Start Capture.
exam for the selected patient is shown. Did you know that 4. Position your mouse pointer where you want to
you can use this saved exam as a starting point for a new start the capture and drag to capture the image.
exam? That way, you only have to make changes to the When you release the mouse button, the Document
measurements and other data that is different from the last Center opens and the image you captured appears
visit and not have to enter all new measurements for each in it.
tooth from scratch. Talk about a time saver!
Additional Information
With a patient selected in the Perio module, select File > New
• If you don’t want to be prompted to enter the
Exam. Select the date and provider for the new exam and
document type, description, and orientation each
click OK. As you perform the exam, only enter measurements
time you take a screen capture, in the Document
and other data that has changed since the last exam. When
Center click Acquire > Screen Capture and click the
finished, click Save Exam and select All Entries.
Setup Defaults button. Check the Acquire without
Additional Information displaying Document Information option and
• When saving the exam, you have two options: specify the default information, and the Document
- Select All Entries to save the exam with both the Center will automatically assign that info to every
new measurements you changed today and the old screen capture.
measurements you didn’t change. • For additional information, read the “Acquiring
- Select New Entries to only save the measurements Screen Captures” topic in the Dentrix Help.
you changed today. For example, if all the
measurements were the same except for those on
tooth 3, which you changed, selecting New Entries
will save the exam with only tooth 3’s measurements
and all other teeth will be blank.
DENTRIX MAGAZINE | 9Practice Analysis
Catch Unsubmitted Claims with the Insurance B. Status—The claim status. Because this report
Claims to Process Report includes only claims that have been posted but
You can use the Insurance Claims to Process Report not processed, each claim displays “Created.”
to quickly identify all insurance claims created in the C. Amount—The claim amount.
Ledger but that were not sent to the Batch Processor, D. Expires—The deadline by which the insurance
printed, or sent electronically through eClaims. The carrier must receive the claim.
report includes total amounts for primary and Note: The Expires column pulls the claim
secondary claims to let you know just how important expiration date from the Claim Deadline field
it is that you don’t miss submitting these insurance in the Insurance Coverage dialog box for the
claims! insurance plan. If you have not customized this
deadline, the expiration date will be the same as
To generate the report, from the Office Manager select
the claim creation date. This date is coming from
Reports > Ledger > Insurance Claims to Process. The
Dentrix and is not necessarily an indication that
report includes the following key elements:
the insurance company will not pay on the claim.
A. Claim Date—The date on which the claim was E. Totals—The total value of primary and secondary
posted to the Ledger. claims.
Clinical
Making Multi-Codes More Manageable Additional Information
When you have been using Dentrix for several years, you can • When a multi-code is disabled it no longer appears in the
build up lots of customizations that were useful to you at one Procedure Code List in the Procedure Codes dialog box
time, but may not be any more. Often, this means you have a in the Appointment Book, or in the Multi-Codes List in the
long list of items that you are no longer using, such as custom Enter Procedure(s) dialog box in the Ledger.
multi-codes that you do not use or no longer want your staff • When you disable a multi-code, you do not lose it.
to use. Disabled multi-codes are still listed in the Multi-Code
You can inactivate the old codes to clear them from the Setup dialog box, but they are marked with an asterisk.
procedure code list, which means you won’t have to look • You can enable a disabled multi-code at any time by
through as many codes to find the ones you need, and you’ll following the steps above and unchecking the Disable
prevent staff members from using the wrong multi-code. this Multi-Code box.
From the Office Manager, select Maintenance > Practice • For more information see the “Multi-Code Setup” topic in
Setup > Multi-Code Setup. Select the multi-code you want the Dentrix Help.
to disable, and click Edit. Then check the Disable this
Multi-Code box and click OK.
10 | www.Dentrix.com/MagazineFront Office
Assigning Insurance to a Patient when the Subscriber is a
Non-Patient
Because the family situations of your patients are varied, there will be times
when a patient in your practice is covered through an insurance subscriber Financial
who is not a patient. This can happen in cases of divorce or when an adult
child is still covered by their parent’s insurance. In situations like this, even Analyzing Referrals
though the subscriber isn’t a patient you need to add them to Dentrix so If you are looking for a quick way to analyze your
that you can assign their insurance coverage to your patient. patient referrals without having to generate a report
How To in the Office Manager, look no further! Let’s say
1. In the Family File, select the patient who will have insurance coverage your office offers a discount on teeth whitening
through the non-patient subscriber, and click File > Add New Family when a patient refers five people to your practice
Member. and those patients are seen for appointments. You
2. Enter the subscriber’s name, set the status to Non-Patient, enter know that patient Brent Crosby is close to meeting
the birthdate and other information (including address and phone the five referrals, and you want to see details about
number if they are different from the other members of the family) the referrals he has made. You can access that
and click OK. information easily from the Family File.
3. Double-click the non-patient’s name in the family list to select them, How To
and then double-click the Insurance block. 1. In the Family File, select a patient who has
4. Select the insurance carrier, enter the subscriber ID and other made referrals to your practice.
insurance information, and then click OK. 2. From the File menu, select Referral Analysis.
5. From the family list, double-click the name of the patient to be 3. The number of referrals a patient has made
covered by the non-patient’s insurance, and then double-click the to your office appears in the Total Referrals
Insurance block. Made field, and a list of individual patients, the
6. Assign the non-patient’s insurance coverage as either primary or date they were referred, and production totals
secondary insurance and click OK. resulting from that referral appear in the list.
7. Repeat as needed for other family members. 4. Use the drop-down lists for Referral Date Span
and Production Date Span to see referrals and
Additional Tips production for a specific time period.
• The insurance subscriber must be a member of the same family in
Dentrix as the covered patient.
• The non-patient subscriber can have a different address from the
rest of the family in Dentrix, as may be the case with divorced or
unmarried parents who are insurance subscribers for their children
that do not live with them full time.
• Non-patients don’t show up on reports and will only receive corre-
spondence if they’ve been designated as the head of household.
DENTRIX MAGAZINE | 11Clinical
Viewing Rejected Treatment Plans
In the Treatment Planner, when you assign a case status of
Accepted to a case that is linked to another case, the other Follow us on Facebook and receive
case is automatically assigned the status of Rejected. That
Dentrix tips in your News Feed.
way you still have a record of all the treatment options you
proposed to the patient should you ever need them again in www.Facebook.com/Dentrix
the future.
To view rejected cases in the Treatment Planner, check the
Include Rejected Cases option in the Treatment Plan Case
Setup panel.
Additional Information
• Only treatment cases that are set as the recommended Clinical
case or cases with a case status of Accepted display on
the graphic chart. Refilling Prescriptions in Dentrix
You’ve probably had this happen in your office recently: a
• See the “Updating Case Status” topic in the Dentrix
patient calls wanting a refill on their pain medication, and you
Help for a complete list of case status options that can
can’t remember what you prescribed for them or when. There’s
be assigned to treatment plans.
no need to try and remember which drug was prescribed, or
dosage amounts, or if they’ve already gotten a refill from you
recently. The Prescriptions module in Dentrix keeps track of all
this information for you. And when you refill a prescription, you
have the option to change the dosage or dispensing instructions
or keep the same settings as when it was last prescribed.
How To
1. From any patient-specific Dentrix module, select a patient
and click the Prescriptions button on the toolbar.
2. From the Patient Prescriptions list, review the patient’s list
of prescriptions, prescribing doctor, and last prescription
date.
3. If it’s appropriate to refill the prescription, select the
prescription to be refilled, and click Refill.
4. If necessary, change the information in the Sig, Disp, Refills,
and/or Notes fields.
5. Click Print to print the prescription and to save the refill to
the Patient Prescriptions list.
Additional Tips
• The Medical Alert button is available within the Patient
Prescriptions dialog box, allowing you to check for drug
allergies or other medical conditions before you create a
prescription for a patient. If the Medical Alert cross is red,
click the button to check for medical alerts.
• To learn more, read “Refilling Patient Prescriptions” in the
Dentrix Help.
12 | www.Dentrix.com/MagazineDentrix does
All THAT?
ONLY
$
79
30 Things You Didn’t Know
Dentrix Could Do
The 2018 Insight Seminar is coming to a city near you!
For a schedule and course outline, visit www.Dentrix.com/InsightSeminar
or call 866.367.2711. Seating is limited. REGISTER TODAY!O M E A D ENT
E C I C E R IX
B NT OFF SPEC
IA
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ER I N B R I SK , SENIO R EDITO R
14 | www.Dentrix.com/MagazineMaster the skills of the front office and earn the
recognition you deserve.
A
nswering phone calls. Scheduling and rescheduling appointments. Keeping the schedule
full and managing the doctor’s time. Checking patients in. Updating health history and
patient information. Creating new patient records. Customizing patient recare intervals.
Tracking patient recare and making sure nobody falls through the cracks. There’s a lot going on in
the front office every day!
Henry Schein is here to support you. That’s why we created the Front Office track in Dentrix Mastery
Tracks.™ The Front Office track will help you master the Dentrix knowledge and skills to manage the
practice schedule and keep it full, coordinate a productive recare program for your practice, and
maintain accurate patient information and medical history.
Best of all, when you complete all of the courses and tests in the Front Office track, you’ll receive
a Dentrix Front Office Specialist certificate and earn the respect and recognition you deserve from
your dentist and your peers.
What is Dentrix Mastery Tracks?
Dentrix Mastery Tracks includes courses and tests that help you improve your Dentrix skills and
master the tasks you do every day. There are four tracks: Front Office, Financial, Clinical, and Practice
Analysis. The Front Office track is ideal for office managers, scheduling coordinators, and other front
office team members who routinely manage patient information, appointments, and continuing care.
The courses are online and on-demand, so you can study wherever and whenever it’s convenient for
you, and you can learn at your own pace. All you need to get started is a Dentrix Customer Service
Plan and your Dentrix customer ID number.
Take a course. Take a test. Earn a certificate.
The process is simple. You take a course and then take the test that goes along with the course.
When you pass the test, you earn a certificate (Figure 1).
DENTRIX SKILLS CERTIFICATE
CHERYL
SMITH
has passed the
SCHEDULING TEST
demonstrating the knowledge and skills
necessary to manage patient information
Test time: 75 minutes.
Dated: Authorized by:
Matt Singerman, Practice Education Manager
Figure 1 When you pass a test, you’ll receive a certificate.
DENTRIX MAGAZINE | 15There are three courses in the Front Office track: Patient When you complete a course, you can take a test to check
Information Mastery, Scheduling Mastery, and Continuing your understanding. If you pass the test, you’ll earn a
Care Mastery. You can take all three courses from start to certificate to show your achievement.
finish, focus your study on new skills you want to learn, or
Become a Dentrix Front Office Specialist.
study processes you want to improve to make routine daily
When you pass all three tests in the Front Office track,
tasks easier.
you’ll earn the Front Office Specialist certificate (Figure 2).
Each course contains five to eight lessons, and each Earning the Front Office Specialist certificate shows that
lesson is made up of several topics. Each topic includes an you have mastered the Dentrix skills to support effective
introduction that describes a Dentrix task and when to use scheduling, productive continuing care, and comprehensive
it, a short video that shows how to perform the task, three to patient information.
five additional tips that give extra insights about the task, and
You have a wide range of experience and expertise, and you
a practice exercise that helps reinforce learning.
deserve to be recognized for everything you can do!
How has becoming a Dentrix
Specialist improved your career?
Becoming a Dentrix specialist has helped I view myself and I present myself with increased
me to become more assertive in the confidence as an advanced Dentrix user. I am
workplace, and I have been given more very proud to hold in my name all the Dentrix
opportunities to showcase my skills. Mastery Tracks certificates available.
Knowing that I have earned the specialist
title (and the certificates to prove it) has
Camy Gherghescu
given me that extra bit of confidence that Operations Manager
is necessary to advance in my career.
Ana Ebanks
Office Coordinator
Earning the specialist certificates has made
me more valuable to the company and it
keeps me excited about my career choice.
Being a Dentrix specialist is a way to
prove my knowledge with the Dentrix LaVerne McNeil
software as well as my knowledge in Regional Director
the dental field. It shows that I have
taken the time and effort to educate
myself to learn and hone my skills as
a dental office manager. Being more Achieving any certificate gives me a great sense of
knowledgeable in Dentrix has helped pride. Earning certificates in such a critical system
increase office efficiency and allows us that is a cornerstone of our practice gave me the
to run more smoothly on a daily basis. confidence to transition a newly purchased practice
to Dentrix and provide training to the team.
Leslie Garabedian
Office Manager Casey Wright
Practice Administrator
To read about other specialists, check out the Dentrix Mastery Tracks specialist spotlights at www.Dentrix.com/Mastery/Spotlights.
16 | www.Dentrix.com/MagazineDENTRIX SPECIALIST CERTIFICATE
CHERYL
SMITH
has passed the scheduling, patient
information and continuing care
tests, demonstrating the knowledge
and skills required to be a
FRONT OFFICE SPECIALIST
Dated: Authorized by:
Matt Singerman, Practice Education Manager
Figure 2 If you earn all three Front Office certificates, you’ll become a Front Office Specialist.
As a Front Office Specialist, you’ll be able to save what you have done, and then come back to the
demonstrate your value as a skilled member of the test at a more convenient time.
dental team and earn greater respect, trust, and
Get the whole office involved.
responsibility. You’ll enjoy greater confidence in your
You know all too well that the front office team
own skills and find more opportunities to grow in
is always busy. Wouldn’t it be nice if some of the
your career.
chairside assistants could help cover at the front
Read the sidebar on page 18 to hear from several desk during lunch breaks or busy times? And just
Front Office Specialists and find out how becoming a think of how full you’d be able to keep your hygiene
specialist increased their confidence and made them schedule if the hygienists were able to run continuing
a more valuable member of their dental team. care reports, find patients who need to come in, and
schedule recare appointments.
Learn on your own schedule.
We know your office is busy. We designed Mastery Use the Front Office track to help other team
Tracks online learning and testing with flexibility in members expand their skills and learn to use Dentrix
mind so you can easily fit it into your day. in new ways. Hygienists can take the Continuing
Care course to learn how to manage their patients’
You don’t have to go through an entire course or
recare. Chairside assistants who want to start working
lesson at once. Each lesson has 10-15 topics, and each
in the front office can take Scheduling and Patient
topic is short and will only take three to five minutes
Information courses to learn how to manage the
to complete. Plus, the courses are set up in a system
schedule and create patient records.
that allows you to mark what you have completed
as you study. That means you can study a few topics When you help other team members learn how to
at a time when you can fit in a little learning with the help in the front office, you’ll improve teamwork and
other things you’re doing in the office. Then, when increase the level of service you provide to your
you return to the course, you’ll know exactly where patients. When dental team members are cross-
you left off. trained, they understand the challenges and tasks
associated with each other’s jobs, and that fosters
Each Front Office mastery test includes 35-50
understanding and camaraderie among dental
questions and may take up to 75 minutes to
team members.
complete.* The good news is that you don’t have to
take a whole test at once. You can pause a test and
* Mastery tests cost $19.95 per test and include two attempts to pass each test.
DENTRIX MAGAZINE | 17How do I access
Dentrix Mastery
Tracks courses What about team members who are new
and tests? to Dentrix?
The Front Office track is ideal for team
members with more than a year of experience
using Dentrix who are ready to advance their
It’s easy to get started! Dentrix skills. If you’re new to Dentrix, there’s a
Mastery Tracks option for you too. You can get
1. Log in to the Dentrix Resource Center at up to speed and learn basic Dentrix skills by
www.Dentrix.com/Resource-Center. completing Dentrix Essentials courses and tests.
2. In the Get Your Training section, click Enter.
The Essentials learning level is the foundation
3. Click Register to create your learner account, or for Dentrix Mastery Tracks. It includes brief
log in if you already have one. You will be required courses and short tests of fundamental skills
to create a personal username and password so that are perfect for team members with less
you can track your learning progress. than a year of Dentrix experience.
4. Under Study for Mastery, click Courses, The Scheduling Essentials and Patient
click the course you want to take, and Information Essentials courses will help you build
the foundation of your front office skills. Then,
then click a lesson to begin learning.
once you’ve completed the Dentrix Essentials
courses and tests and you’re ready to expand
your skills, you can move on to the Mastery level
courses and tests and become a Dentrix Front
Office Specialist.
Get started today!
Today is the day to master front office skills and
become a Dentrix Front Office Specialist. Visit
www.Dentrix.com/Mastery/Front-Office to
learn more about Dentrix Mastery Tracks and
get started.
18 | www.Dentrix.com/MagazineSame great content…
…now available
ONLINE!
Introducing Dentrix Magazine Online
Now, instead of waiting for the one printed copy
to make the rounds in your office, everyone can
read Dentrix Magazine whenever they want on
their smartphone, tablet, or laptop!
SUBSCRIBE TODAY for
Dentrix Magazine online at:
magazine.dentrix.com Scan this code
to subscribe!See All Your Patient
Payment Agreements
in One Place
Simplify and manage payment agreements with the
Dentrix Payment Agreement Manager.
R O GER G AGO N SENI OR EDI TOR
Y
our practice needs to get paid for the work it performs. However, according to Dental
Products Report, the percentage of revenue from dentistry that remains uncollected has
grown from 11 percent in 2008 to 16 percent in 2015. For years, many dental practices have
been using Dentrix payment agreements to help collect those payment balances from patients.
With Dentrix G6.4 and higher, managing those payment agreements in your dental software just got
easier. This article offers a quick review of Dentrix payment agreements and then explores the new
Payment Agreement Manager available in Dentrix G6.4 and later.
20 | www.Dentrix.com/MagazineOnce a payment agreement is
created for a patient, you can
review the payment agreement
and make a payment by double-
clicking the guardian’s name in
either the Dentrix Collections
Manager or in the new Payment
Agreement Manager window.
To learn more about payment
agreements, see the “Setting up
payment agreements” topic in
the Dentrix Help.
Using the Payment Agreement
Manager
Figure 1 The Billing/Payment Agreement Information dialog box. The Payment Agreement
Manager shows you every
payment agreement your office
Setting Up and Using Payment Agreements has entered into with patients.
Dentrix allows you to create and track payment From the Payment Agreement Manager, you
agreements you enter into with patients. Working can enter payments without going through the
together with the patient, you set the terms of the Ledger, and you can sort and filter payment
payment agreement, including finance charges, agreements.
interest rates, late charges, and grace periods. You
With a patient selected in the Ledger, in the
can determine how flexible the terms should be
File menu, click Payment Agreement Manager
on a patient-by-patient basis.
to display the Payment Agreement Manager
To set up a payment agreement, in the (Figure 2). By default, the Payment Agreement
Collections Manager list, double-click the name Manager displays ten columns of information
of the guarantor you want to create a payment about the payment agreement: Guarantor, Next
agreement for. If you have not created a payment Payment Date, Balance Remaining, Payment
agreement, a message appears asking you Amount, Amount Past Due, Payment Due, Missed
to create one. After you click Yes, the Billing/ Payments, Agreement Note, Guarantor Notes,
Payment Agreement Information dialog box and Mobile Phone. But this list is customizable.
appears (Figure 1). Specify the terms of the To add or remove information that appears in
agreement, and then click OK when finished. this list, right-click any of the column headers,
Figure 2 The Payment Agreement Manager window.
DENTRIX MAGAZINE | 21and then select any item you want
to appear in the window, or clear the
checkmark next to any item you want
to remove from the list. You can change
the order of the columns by clicking a
column heading and dragging it to the
location where you want it to appear in
the window.
You can also sort the list of payment
agreements according to any of the
column headings. For example, to
sort the list by guarantor in reverse
alphabetical order, click the Guarantor
column heading. Or, to sort the list by
Next Payment Date, click that column
heading. It may also be useful to sort by
Missed Payments so you can easily follow
up with guarantors who have missed one Figure 3 The Enter Payment window.
or more payments. (These appear in red
to bring them to your attention.) Each
time you open the Payment Agreement
Manager, it will automatically sort Entering a Payment
according to the way it was last sorted. Click Enter Payment on the menu bar or the Enter
Payment toolbar button to display the Enter
You can filter the list to display only specific Payment dialog box (Figure 3). Specify a payment
accounts or accounts with non-zero balances. Amount, and any other payment options. You
To hide specific accounts from view, select those can click the Details button to view additional
accounts in the list. (To select multiple accounts, details about the payment agreement. You can
hold the Ctrl key while selecting, or hold the also use the Payment Settings button to change
Shift key to select a range of accounts.) Then the default payment assignment settings. When
from the File menu, click Hide Accounts. To hide finished, click OK.
agreements with zero balances, from the File
menu, click Hide Agreements with Zero Balances. Using the new Dentrix Payment Agreement
To view the complete list again, simply close and Manager is that simple. This new feature in Dentrix
then re-open the Payment Agreement Manager. G6.4 makes it easy to view and manage your
payment agreements and enter payments.
If you want to print the list, first make sure it’s
sorted the way you want. Then click Print on the
menu bar and click the Print icon on the toolbar. LEARN MORE
If you want to export the information to use in To learn more about the Payment Agreement
another program such as Microsoft Excel, from Manager, see the “Entering payment agreement
the File menu, click Copy to Clipboard. Next, payments with Payment Agreement Manager”
open the software program where you want to topic in the Dentrix Help.
use the payment agreement data (such as Excel)
and press Ctrl+V to paste the information. (Tip:
This can be very useful for record keeping or
performing advanced analysis on your payment
agreement data.)
22 | www.Dentrix.com/MagazineN MO RE.
LEAR USE MORE.
N TR I X
DE O MORE!
LET
U
ELP YO
H
D
Register TODAY for a hands-on
workshop in a city near you!
Insurance: Billing and Collections Accounts Receivable Management
Do it right to get paid faster Take control of your patient A/R
Gain an in-depth understanding of how to correctly bill Learn to simplify the billing statement process, enhance the
insurance in order to increase claim acceptance and effectiveness of collections efforts, and properly track and
collect more quickly and easily. Includes G6 Ledger! manage important A/R routines. Includes G6 Ledger!
per n per n
299
$
6 CE
persIToS
CRE
D
1-day class for experienced Dentrix users
9 am – 5 pm | AGD subject code: 550
$ 299 6 CE
persIToS
CRE
D
1-day class for experienced Dentrix users
9 am – 5 pm | AGD subject code: 550
Treatment Planning and Case Presentation Clinical Charting
Create and present treatment options effectively Move beyond just posting procedures
Learn in-depth how to create, customize, present and Discover features that make charting easier and more
manage patient treatment plans for improved patient efficient. Learn to create thorough, accurate clinical records
per n per n
education, case acceptance and documentation. in the Dentrix Patient Chart and Perio module.
299
$
6 CE
persIToS
CRE
D 1-day class for experienced Dentrix users
9 am – 5 pm | AGD subject code: 550
$ 299 6 CE
persIToS
CRE
D 1-day class for experienced Dentrix users
9 am – 5 pm | AGD subject code: 550
Essentials Workshop EARLY REGISTRATION SAVINGS!
$
40 OFF
Master the basics
when you
Become familiar with the essential Dentrix features that register at least
will help you work more effectively in your practice, and
make your daily routines easier and more efficient.
PER SEAT 3 weeks early!
per n
449
$
12 C
E
persIToS
CRE
D 2-day class for newer Dentrix users
9 am – 5 pm | AGD subject code: 550 View course descriptions and register online at
www.Dentrix.com/Workshops
or call 866.367.2711
Mastery Tracks professional skills assessment included with these workshops. All workshops offer 6 lecture-style CE credits per day. ©2018 Henry Schein Inc. A-DTXTRN-DTXMAG-Q118
Cancellations & Refunds: Full refunds are given for cancellations received 17 or more days before the workshop. A cancellation fee equal to the full tuition for the course will apply if you cancel with less than 17 days’ notice,
but you will receive a certificate good for another workshop within a year. No refunds or certificates for no-shows. Send cancellations and refund requests to: cancel@henryschein.com. We reserve the right to cancel a
class due to low registration. We recommend purchasing refundable travel tickets if you wish to obtain them before the workshop is confirmed, 17 days before the event. Henry Schein Practice Solutions does not reimburse
for purchased travel tickets and other incurred expenses. HSPS complies with the Americans with Disabilities Act. If someone in your party requires special accommodations, please notify us at least two weeks in advance.
DENTRIX MAGAZINE | 23Office Manager
The Dentrix
Making Changes to Clinical Notes
Learn how to make changes to clinical notes to do this is with an addendum. The addendum is attached
directly to the original note with the date the addendum
and when it’s appropriate to do so.
was added. After you have saved the addendum, it is also
U
locked into History and cannot be altered or deleted. If you
sing the Dentrix clinical notes feature, you can add
ever need to print your patient’s clinical notes, you will see
free-form notes about the patient exam to your
the date of entry of the original note and the date of the
patient records. Your clinical notes are an important
addendum.
part of the patient record and should not be deleted or
altered without a feature to track the changes you make. To add an addendum to a clinical note, with a patient
After your clinical notes have been locked, the Dentrix selected in the Patient Chart, from the View menu, point to
addenda feature lets you
easily track any
changes you make to
your clinical notes and
when you make them.
If you sign the note
or run the month end
update or month end
wizard for the month
in which the clinical
notes were entered,
the clinical note will be
locked into History. If
you need to alter the
clinical note after it
has been locked into Figure 1 The New Addendum toolbar button.
History, the only way
24 | www.Dentrix.com/MagazineYour clinical notes are
an important part of the
patient record and should
not be deleted or altered
without a feature to track
the changes you make.
To change the date on a clinical note, with a patient selected
in the Patient Chart, from the View menu, point to Panels,
and then click Clinical Notes. Select the clinical note whose
date you want to change, and then click the Change Date
for Selected Clinical Note toolbar button (Figure 3). In the
Figure 2 The New Addendum dialog box.
Change Date and Time box, specify a new date and time for
the clinical note, and then click OK.
Panels, and then click Clinical Notes. Select the clinical note Knowing how your clinical note documentation will present
that you want to add an addendum to. In the Clinical Notes when printed is important if and when you need to show your
toolbar, click New Addendum (Figure 1). clinical documentation. The Dentrix software does a great job
In the New Addendum dialog box (Figure 2), type the note showing the dates and times of your clinical notes so you can
that you want to append. Select the provider you want to feel confident in the integrity of your clinical documentation.
attach to the addendum from the list. Click OK, and then click
Yes to append the note.
LEARN MORE
To learn more about
charting conditions,
see the “The Clinical
Notes panel” topic in
the Dentrix Help.
Dayna Johnson,
founder and principal
consultant of Rae
Dental Management,
helps dental offices
improve patient care,
Figure 3 The Change Date for Selected Clinical Note toolbar button. increase collec-
tions, and reduce
staff headaches by
There may be times when you will need to specify a different implementing efficient management systems. With 23 years of
date on a clinical note, other than the current date. For experience in the business and technical side of dental offices,
example, if the doctor comes into the office on the weekend Dayna’s passion for efficient systems is grounded in both
to see a patient and does not write up the clinical note on personal understanding and professional expertise. Dayna can
that day, the doctor will need to specify the date the actual be reached at dayna@raedentalmanagement.com or visit her
work was performed. website at www.raedentalmanagement.com.
If you are adding a clinical note into a month that has already
been closed out, your note will automatically be secured into
History. Also, if you date a note anything other than the date
on which the clinical note was created, it will show both the
date the note was actually created as well as the date
to which it was changed (the date the work was DAYNA JOHNSON
actually performed). Certified Dentrix TrainerBusiness of
Dentistry
Social Media Marketing:
It Starts with Facebook
When prospective new patients check a patient, then that practice only has two functions—
innovation and marketing. Innovation produces great
out your practice online, what they find— dentistry and marketing tells the stories that attract and
especially on Facebook—has an enormous retain great patients.”
influence on whether or not they consider Dental marketing has changed forever. In the old days
you. Take these first steps and be present (just a few short years ago), consumers actually believed
advertising. They even believed your claims on your
where it really counts! website! Can you imagine that? Not today. People don’t
pay attention to traditional advertising anymore. They
I
’m a big Peter Drucker fan. Have you read any of his
work? He was a brilliant business consultant and author
who is considered one of the founders of modern
business success. He once said: “A business has only one Regardless of how
valid purpose: to create a customer. And if the purpose of a
business is to create a customer, then that business only has someone first hears about
two functions—innovation and marketing. Innovation and
marketing produce results. All the rest are costs. Innovation
your practice—even if
produces the product and marketing tells the stories that sell
the product.”
it’s through old-school
I like to modify Peter’s thinking specifically for dental traditional marketing—the
practices. Here’s my version:
“A dental practice has only one valid purpose: to create
game immediately becomes
a patient. And if the purpose of a practice is to create
both digital and social.
26 | www.Dentrix.com/MagazineAn active, honest, immediately when a patient or fan says something on your
Facebook page. When prospective new patients see that you
transparent, engaging, take the time to follow up on everything your patients and
fans say, it tells them how much you care about providing
trustworthy Facebook a great experience. Even leaving quick replies such as “We
appreciate your feedback!” or “Thanks for coming in today!”
presence for your dental shows that you’re listening.
practice is no longer 3. Inside your practice, invite patients to Like your
Facebook page.
just a nice accessory Effective social media marketing doesn’t start online. It
starts inside your practice. Growing your Facebook presence
in your marketing is supported by what you and your team do inside your
office each day. Mention what your practice is doing on
efforts—it’s essential. social media to every patient and encourage them to Like
your page. Don’t assume that any of your patients won’t be
interested; remember that over 80 percent of online adults
don’t trust the “perfect snapshot in time” on your website. are Facebook users.
They do their research. They glean social proof. They opt in
4. Become familiar with and harness Facebook’s
to the marketing messages they want to receive. They seek
“pay-to-play” model.
out many reference points before deciding whether or not a
Hands down, Facebook’s model for boosting great
business deserves their business. This includes reading reviews,
posts is dental marketing’s greatest value today. It’s not
following businesses on social media, subscribing to selected
complicated, but discussing it here is beyond the scope
email lists, and asking for recommendations online from their
of this article. To help you get started with this important
friends, extended family members, neighbors and coworkers.
Facebook strategy, we’ve written a helpful, free ebook that
Regardless of how someone first hears about your practice— you can download from our website entitled, “The Dentist’s
even if it’s through old-school traditional marketing—the game Guide to Paid Social.”
immediately becomes both digital and social. When someone
Yes, in this short article we’ve only talked about the very
recommends your practice over lunch (or receives your direct
beginnings of carrying out an effective social media marketing
mail postcard in their metal mailbox… remember those?),
strategy. It takes a little bit of time and some patience. Take it
the smartphone comes out of the purse or pocket and your
in baby steps. Designate a team member as your in-practice
practice is instantly being investigated.
social media “champion,” and help him or her learn and grow
An active, honest, transparent, engaging, trustworthy Facebook into the role in just a few minutes a day.
presence for your dental practice is no longer just a nice
Don’t overthink it, and keep it fun. Be human, be transparent,
accessory in your marketing efforts—it’s essential.
and be consistent. You’ll find that patients and prospective
The good news is that the first step of building your practice’s new patients are actually eager to connect with you on a more
online presence is easy, fast, and free. Set up your practice’s personal level than what’s possible on your website which leads
Facebook business page and start getting active on social to greater retention, more recommendations and referrals,
media. Over 80 percent of adults online have a Facebook increased trust, and better case acceptance. Get started today.
account, and most are spending significant amounts of time If you do it for the right reasons, and in the right way, I promise
there every day—including 75 percent of family decision that you’ll look back a year from now and be glad you did.
makers, who regularly use Facebook to get recommendations
and to confirm their impressions about businesses.
Jack Hadley teaches social media marketing to MBA students
Hands down, building an inviting Facebook page will help you
at Brigham Young University’s Marriott School of Management
boost your practice’s online visibility, retain existing patients,
in Provo, Utah. He is also a founding partner at My Social
and attract new patients better than any other social media
Practice, an agency providing social media marketing content,
effort. Kick things off by following these four steps:
strategy, and support to dental, orthodontic, and dental
1. Post daily on your practice’s Facebook page. specialty practices worldwide. Jack is an award-winning
Your Facebook page needs fresh engaging content on a copywriter, epiphany catalyst, and former ad agency creative
consistent basis to appear welcoming, relevant, and able director with a rich background in all aspects of the creative
to give prospective new patients a sense of your practice process who is frequently asked to address dental groups
culture. Daily posts don’t have to be elaborate. Posting a about digital marketing. Contact Jack at jack@mysocialpractice.
quick team member photo or team member spotlight, a com and learn more at www.MySocialPractice.com.
dental-care-tip video, or even talking about a local upcoming
event is a great way to create top-of-mind awareness for
your practice.
2. Respond to Facebook messages, visitor posts, and reviews.
Responsiveness is key to building trust and relationships on
JACK HADLEY
social media. Properly set your notifications so you know Partner, My Social Practice
DENTRIX MAGAZINE | 27You can also read
