Market and Financial Feasibility study For the old Post oFFice dawson creek, bc

Page created by Eddie Wright
 
CONTINUE READING
Market and Financial Feasibility study For the old Post oFFice dawson creek, bc
COMMONWEALTH

       Market and Financial
       Feasibility Study for
        the Old Post Office
         Dawson Creek, BC
                    Interim Report No. 1
             Market Analysis and Space Program

                       Prepared by
     Commonwealth Historic Resource Management Limited
              AMS Planning & Research Inc.

                        October 2008

COMMONWEALTH HISTORIC RESOURCE MANAGEMENT LIMITED
Market and Financial Feasibility study For the old Post oFFice dawson creek, bc
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC
Interim Report No. 1 - Market Analysis and Space Program                            i

Table of Contents

Executive Summary                                                                  ii

1. Introduction                                                                    1
 1.1   Introduction                                                                 1
 1.2   The Post Office / Federal Building                                           2
 1.3   Previous Studies                                                             3
 1.4   Community Workshop                                                           4

2. Market Analysis                                                                 5
 2.1 Introduction                                                                   5
 2.2 Dawson Creek Data                                                              5
 2.3 The Visitor Market                                                            10
 2.4 National Research                                                             11
 2.5 Conclusions                                                                   12

3. Space Program                                                                   13
 3.1 Organizational Survey Results                                                 13
 3.2 Summary                                                                       20

4. Conclusions and Next Steps                                                      22
 4.1 Summary Conclusions                                                           22
 4.2 Next Steps                                                                    22

Appendixes                                                                         23
 A. Community Workshop: Notes and Potential Uses
 B. Results of the Commonwealth / AMS Organizational Survey
 D. FHBRO Heritage Character Statement
 E. Existing Floor Plans, from Meiklejohn Report
 F. People Consulted

commonwealth historic resour ce m anagement limited
Market and Financial Feasibility study For the old Post oFFice dawson creek, bc
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC
Interim Report No. 1 - Market Analysis and Space Program                                                        ii

Executive Summary
This report provides a market analysis and a space program for the proposed adaptive re-use of the Old Post
Office to become a new community cultural centre. The Post Office building, located on 10th Avenue, in
downtown Dawson Creek, would replace the Kiwanis Centre for the Performing Arts (KPAC), which will
revert to its owner, School District #59. The new community cultural centre would also accommodate arts
and community organizations that do not at present use KPAC.

The City of Dawson Creek has made an offer to purchase the Old Post Office from its present owner, Public
Works and Government Services Canada. The transaction is expected to close on 1 November 2008.

Built in 1957-58, the Old Post Office is a good representative of the modernist International Style of
architecture. It has been designated a ‘Recognized’ heritage building by the Federal Heritage Buildings
Review Office. Its owner is expected to respect the heritage character in making changes to the building.

This report concludes that the Old Post Office could effectively replace the Kiwanis Performing Arts Centre.
The benefits of the new facility are that its tenure would be secure, since it will be owned by the City
of Dawson Creek; it has a superior location downtown, where it is more accessible and can contribute to
downtown revitalization; it is a local landmark; and it is a solid building constructed of concrete, steel and
brick, which can be upgraded for a long and useful service life.

The Market Analysis in Chapter 2 looks at the 11,000-person resident population and concludes that the
demographics bode well for participation in cultural activities. The key indicators are the relatively high
percentage of well-educated people and of households with annual incomes over $70,000, as well as the large
number of library card holders. The arts community and special events also have good potential for tourism
development, particularly since a large percentage of visitors are older “empty-nesters,” who are noted for
their interest in these activities.

The Organizational Survey in Chapter 3 received responses from 31 community and cultural organizations.
An analysis of the results revealed a high level of interest in using the adapted Old Post Office. A list of space
needs has been compiled that responds to potential user demand in terms of spaces, technical requirements,
and projected frequency of use. A summary of space needs identified is found in Section 3.2.

In all, the indications are very good for the potential success of the proposed adapted community cultural
centre.

The second phase of this study will produce a conceptual functional plan, an organization and operations
plan, and development and financing strategies.

commonwealth historic resour ce m anagement limited
Market and Financial Feasibility study For the old Post oFFice dawson creek, bc
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC
Interim Report No. 1 - Market Analysis and Space Program                                                  

1. Introduction
1.1 Introduction
Background
Dawson Creek and the
South Peace region benefit
from a large variety of
cultural     and      broader
community organizations.
More than a dozen of the
cultural groups currently
operate     out     of     the
Kiwanis Performing Arts
Centre (KPAC), located
at 100 95th Avenue, in a
residential neighbourhood
north      of    downtown
Dawson Creek. KPAC
is a former elementary
school that provides a
215-seat auditorium in
the former gymnasium
and numerous studios in
former classrooms. School
District #59, which owns The Kiwanis Performing Arts Centre (Photo: H. Kalman)
the property, has notified
the non-profit society that operates KPAC that it would like to repossess the building, and so KPAC is
in search of new accommodation. In addition, a number of cultural and community groups are looking to
acquire better facilities than those they use at present.

In a separate, but closely related, development, the federal government has stopped using the Post Office
and Federal Building that it constructed a half-century ago, in 1957, on 10th Avenue in downtown Dawson
Creek. The City of Dawson Creek, under the leadership of the late Mayor Calvin Kruk, recognized that
the Old Post Office may have the potential to be adapted as a new community cultural centre that would
supersede KPAC. Encouraged by the results of several preliminary re-use and architectural studies (cited
below, in Section 1.3), the City Council agreed to investigate re-using the Old Post Office as a ‘community
cultural centre.’ The City offered to purchase the building from the federal government in May 2008. Both
the vendor (Public Works and Government Services Canada) and the purchaser have agreed to the sale, and
closing is scheduled for 1 November.

The City of Dawson Creek has retained the professional services of Commonwealth Historic Resource
Management Limited and AMS Planning & Research Inc. to undertake the present Market and Financial
Feasibility Study of the former Federal Building and Post Office.

commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC
Interim Report No. 1 - Market Analysis and Space Program                                                                  

Scope of Work and Process
This study comprises five tasks:

         1.   Market and Audience Assessment
         2.   Space Program
         3.   Functional Plan
         4.   Organization and Operations Plan
         5.   Development and Financing Strategies
The present Interim Report No. 1 contains the results of the first two tasks.

Work on the project began in August 2008 with a community workshop (see below, Section 1.4), a number
of interviews with interested individuals and groups, tours of the two facilities, and general familiarization
with the community and its cultural facilities.

The consultants then undertook a market analysis (Task 1), which forms Chapter 2. This was followed by an
extensive survey of space needs (Task 2), which was circulated electronically and by mail to 125 community
and cultural organizations in the South Peace region. The survey and its results are described in Chapter 3.

The remaining tasks will be undertaken in the next stage of work. See Section 4.2.

1.2 The Post Office / Federal Building
The former Dawson Creek Federal
Building, better known as the Old Post
Office, is located at 10401 10th Avenue,
in downtown Dawson Creek. It was
built in 1957-58 to accommodate
the Post Office and various federal
government offices. The architects
were William H. Birmingham and
Fred Thornton Hollingsworth of
Vancouver, two architects near the
beginning of long and distinguished
careers. The Post Office is a good
representative of the modernist
International Style design used by
the Department of Public Works for
government buildings of the day. The
structure constructed of reinforced
concrete and steel, with brick exterior
walls. The building has three storeys: a
                                          A view of the ground floor of the Old Post Office, visited by participants in the
high ground floor (illustrated), a lower Community Workshop in August 2008. The late Mayor Calvin Kruk, a champion
second floor, and a large basement. of re-using the building, is second from the left. (Photo: H. Kalman)
The existing building is reportedly
41,400 square feet in area, excluding the area of the mechanical rooms.

commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC
Interim Report No. 1 - Market Analysis and Space Program                                                           

As a federally-owned building 40 years or more in age, the Post Office is subject to review by the Federal
Heritage Buildings Review Office (FHBRO). The building has been designated a ‘Recognized’ heritage
building, the second level of significance, because of its historical, architectural and environmental significance.
The reasons for designation and the character-defining elements are cited in the FHBRO Heritage Character
Statement, which is reproduced in Appendix D.

1.3 Previous Studies
The City of Dawson Creek has commissioned or received four studies related to the Old Post Office in the
last three years:

B.W. Steward, MAIBC. Feasibility Study – Conversion Old Post Office, September 2006
   • This two-page study concluded that the Post Office should be adapted to become a community
       centre, and recommended a series of new spaces with their floor areas.
     • This program was requested of the City by the Dawson Creek Community Arts and Community
       Recreation Committee (DCCARC).
Meiklejohn Architects Inc. Dawson Creek Facilities Review, February 2007
    • This study reviewed the existing KPAC and the Old Post Office. It concluded that the Old Post
       Office is in ‘fairly good condition’ and could be redeveloped for a new use.
Meiklejohn Architects Inc. Design Report for the conversion of the Old Post Office to the Dawson Creek
Art Centre, March 2007
     • This report provided a design concept for adapting the Old Post Office to become an Arts Centre.
     • The Steward and Meiklejohn space proposals are addressed in Section 3.2 of this Interim Report
       No. 1. The Meiklejohn design concept will be referenced in Interim Report No. 2.
KPAC Survey of potential users of a new Arts Centre, January 2008
   • KPAC sent surveys to 56 user groups and their members, and 46 to potential user groups and
      their members. Some 27 surveys were returned by groups and 148 by individuals. While this
      survey produced a considerable amount of raw data, the data were not analyzed and no specific
      recommendations were made for space allocation. For this reason, the present study conducted a
      new survey. The results of the KPAC survey are found in Appendix C; the Commonwealth / AMS
      survey is described in Section 3.
Public Works and Government Services Canada, the present owner of the Old Post Office (until the City
purchases it in Novenber 2008), also produced a number of studies of the building, its condition, and its
potential disposition. These studies will be addressed in Interim Report No. 2.

 Heritage Character Statement, Government of Canada Building, Dawson Creek; FHBRO Number 99-30, DFRP
  Number 19807.

commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC
Interim Report No. 1 - Market Analysis and Space Program                                                  

1.4 Community Workshop
The consultants facilitated a community workshop on 6 August 2008 in order to gain a preliminary idea of
potential users and the kinds of spaces that they would need. Some 24 people represented 17 organizations:

          353 Mile 0 Air Cadet Squadron
          Dawson Creek City Council
          Dawson Creek Literacy Society
          Dawson Creek Potters Guild
          Dawson Creek Spinners & Weavers
          Kiwanis Band
          Kiwanis Performing Arts Centre
          Mile 0 Quilters Guild
          Peace Region Arts Council
          Peace Region Songwriters
          Peace River Zone Festival
          Roots Group
          South Peace Arts Society
          South Peace Historical Society
          South Peace Historical Society Archives
          South Peace Senior Citizens Association
          Theatre BC

Several members of City staff also attended.

The participants provided valuable input on a vision for the new facility, its strengths and weaknesses, and
program needs. A summary of the outcomes is found in Appendix A.

               The Community Workshop
               (Photo: Melanie Turcotte)

commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC
Interim Report No. 1 - Market Analysis and Space Program                                                    

2. Market Analysis
2.1 Introduction
The consultants explored the resident and visitor populations for Dawson Creek in order to determine the
potential market for programs and events at the proposed community arts facility.

Sources
We consulted a number of sources for resident and tourist data, including:

     • BC Stats 2006 and 2001 Census Profiles
       (Census data for 2006 only covers age, marital status, and household size. Education data are from
       the 2001 Census Profile)
     • Dawson Creek Exhibition, Economic Impact and Visitor Satisfaction Analysis, Prepared for
       Tourism Dawson Creek by Economic Planning Group, November 2005
     • Dawson Creek Community Tourism Essentials SWOT Analysis, February 2006
     • Dawson Creek Communications Plan, Aldrich Pears Associates, September 2005
     • BC Public Libraries Statistics
     • Factors in Canadians’ Cultural Activities, Hill Strategies Research Inc., February 2008

2.2 Dawson Creek Data
The Resident Population
The population of Dawson Creek is estimated to be 10,994 persons based on 2006 Census Profile data. The
population has grown slightly (about 240 new residents) since 2001; the growth of 2.2% is less than half that
of the province as a whole, which grew 5.3% during the same period.

commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC
Interim Report No. 1 - Market Analysis and Space Program                                                     

Age
The median age of the Dawson Creek population is 35.6, compared to 40.8 in British Columbia overall.
Whereas those aged 30-44 in both Dawson Creek and British Columbia comprise about 21% of the respective
populations, those under age 30 account for 10% more in Dawson Creek than in the province, and those ages
45 and higher are about 10% less than in the province. The chart below illustrates the breakdown according
to 2006 census data.

          30.0%

                                                                                    D aw s on C reek
          25.0%                                                                     B ritis h C olum bia

          20.0%

          15.0%

          10.0%

           5.0%

           0.0%
                     0-19       20-29       30-44             45-64             65+                    75+

Marital Status
In terms of marital status (based on the population ages 15 and higher, or 8,725 persons), 43% are married
and 37% single (never married). Another 19% of the population are divorced, separated, or widowed.

                                           M a rita l S ta tu s

                                                         S ingle, N ever M arried      Legally M arried
                                                         S eparated                    D ivorc ed
                                                         W idow ed
                                    6%
                    9%
           4%                                                                                       37 %

                      4 3%

commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC
Interim Report No. 1 - Market Analysis and Space Program                                                    

Children Living at Home
Thirty percent (30%) of households have children living at home, with an average of 1.1 children per
household. Almost 20% of households with children living at home report children over age 18. According
to the study of Canadian arts participation, attendance at live performances vary only slightly between these
demographic groups, with 43% of those without children at home attending live performances in 2005
compared to 39% of those with at least one child at home.

                                                                            Under s ix
                                                                            6-14 y ears
                                                                            15-17 y ears
                                                                            18-24 y ears
                                                                            25 y ears and over

                                               4.6%
                           15.0%                                                26.2%

                 13.6%

                                                              40.3%

Family Households
The Canadian census defines families as households with at least two persons, of which there are 3,000 in
Dawson Creek. Exactly half of all family households consist of two persons (husband-wife, or single parent
families with one child). Another 22% are 3-person households, and 18% have four persons living at home.
About 10% of family households have five or more residents.

                                                                                     2 pers on
                                                                                     3 pers on
                                                                                     4 pers on
                                                                                     5+ pers ons

                                     9.8%

                18.2%
                                                                                         49.5%

                         22.3%

commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC
Interim Report No. 1 - Market Analysis and Space Program                                                      

Education
Education is generally considered the best predictor of arts attendance and cultural participation, as those
with post-secondary degrees are generally twice as likely (at least) as those without to attend cultural events.
The population of Dawson Creek (ages 20 and older) is composed of about 40% with college or university
educations. A slightly higher percentage (44%) has only completed through grade 9 or 13.

According to a recent study of Canadians’ arts attendance, 57% of those with at least a Bachelor’s degree
attended a performance in 2005, fully 2.4 times the attendance rate of those with less than a high school
diploma, at 24%. The difference is even more dramatic for art gallery attendance, with 48% of those with at
least a Bachelor’s Degree having visited an art gallery in 2005, compared to only 13% of those with less than
a high school diploma (a difference by a factor of 3.6). This research points to a strong prospective audience
for a range of cultural arts activities.

                                  14.0%                                9.7%

         25.0%                                                                                       34.7%

                                                 16.5%

                            Les s than grade 9       G rades 9 to 13          Trades c ertific ate

                            C ollege                 U nivers ity

commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC
Interim Report No. 1 - Market Analysis and Space Program                                                                                                                                                                                                      

Income
Household income is often considered a barometer of frequency of attendance at cultural events, with higher
income families ($75,000+) 2-3 times more likely to be frequent arts attenders. Data from a national study of
Canadian arts attendance indicate that 59% of those with households incomes of $100,000 or more attended
a performing arts event in 2005, a figure that is double the rate of those in households with income under
$20,000. From the same study, in terms of art gallery attendance, 39% of those with incomes of $100,000 or
more visited a gallery in 2005, almost twice the rate (21%) of those with household incomes of $20,000 or
less.

The median family income in Dawson Creek was $53,155 in 2001, with an average of $57,381 (compared to
average family income of $64,821 in British Columbia as a whole). Twelve percent (12%) of Dawson Creek
families are considered low income according to the census measures. As is evident in the chart below, about
a third of all households (31.6%) have annual incomes over $70,000. Dawson Creek’s income profile suggests
that affordability of arts programs is a significant consideration in planning for expansion or new programs.

                    1 4 .0 %

                    1 2 .0 %

                    1 0 .0 %

                     8 .0 %

                     6 .0 %

                     4 .0 %

                     2 .0 %

                     0 .0 %
                                         00                        9                      9                   9                   9                      9                   9                   9                   9                      9            er
                                     0, 0                9   ,99                9   ,99             9   ,99             9   ,99                9   ,99             9   ,99             9   ,99             9   ,99                9   ,99              ov
                                  $ 1                 $1                     $2                  $3                  $4                     $5                  $6                  $7                  $8                     $9                 nd
                           de
                              r
                                                0t
                                                  o
                                                                       0t
                                                                         o
                                                                                           0t
                                                                                             o
                                                                                                               0t
                                                                                                                 o
                                                                                                                                      0t
                                                                                                                                        o
                                                                                                                                                          0t
                                                                                                                                                            o
                                                                                                                                                                              0t
                                                                                                                                                                                o
                                                                                                                                                                                                  0t
                                                                                                                                                                                                    o
                                                                                                                                                                                                                         0t
                                                                                                                                                                                                                           o                   00a
                      un                                                                                                                                                                                                                     0
                                         , 00                , 00                   , 00                , 00                , 00                   , 00                , 00                , 00                , 00                   00
                                                                                                                                                                                                                                           ,
                                   $   10              $   20                 $   30              $   40              $   50                 $   60              $   70              $   80              $   90                 $1

A Key Indicator
The consultants accessed data from the BC Public Libraries Statistics regarding per capita measures of library
participation. While there is not a strict correlation, one can infer that high rates of library card holders is an
indicator of cultural inclination.

The Dawson Creek Libraries service area consists of 18,416 people. More than three-quarters of residents
(77.57%) are library card holders, compared to an average of 51.76% in the province overall. This figure is
one of the highest for all library service areas in the province, outpaced only by Bowen Island (84%), New
Westminster (92%), Rossland (88%), and Whistler (80%).

commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC
Interim Report No. 1 - Market Analysis and Space Program                                                        10

2.3 The Visitor Market
Dawson Creek completed a Communications Plan in 2005 based on 3,276 on-site interviews and 1,175
mail-back surveys covering motivations for visiting. Viewing wildlife, wild landscapes, and other outdoor
activities are the primary reasons for visiting. Visitors did not rank arts/culture as important or very important
reasons for visiting:

     • Wildlife and wild landscapes (92%)
     • Visit Places We’ve never seen before (87%)
     • Enjoy outdoor activities (71%)
     • Travel in places we feel safe (69%)
     • Learn about history of Alaska Highway (54%)
     • Learn about local way of life by meeting local people (54%)
     • Better understand First Nations or aboriginal culture (34%)
The Communications Plan identifies visitors within five distinct (though not mutually exclusive) groups:

     • Older Traveling Couples (53% age 55+, 24% 65+)
     • Recreational (71%)
     • Boomers (32% ages 35 to 54)
     • Families with Children (14%)
     • Professionals/commercial travelers (5%)
The “Older Traveling Couple” group (53% of all visitors over age 55) may represent a target market for arts/
cultural activities as these “empty-nesters” are generally considered prime candidates for cultural participation
(having the time and money to partake of arts events). The Plan notes that specific “needs” of this group,
besides “ease of access” and shopping opportunities, include “entertainment.”

Another third of visitors fall into the Boomer category, and are noted for last-minute planning and flexibility,
appreciation for experiential learning, but also for time constraints. Only 14% of visitors are families with
children; this group is reportedly interested in a variety of activities including history and “supplemental
materials” to allow parents to teach/guide their children.

Tourism SWOT Analysis
The Dawson Creek community followed up on the Communications Plan by undertaking a “Tourism
Essentials SWOT Analysis” (i.e., Strengths, Weaknesses, Opportunities and Threats) in 2006. As part of
this analysis, “Arts Community and Events” ranked third highest on the “Services Strengths” category, just
after the community’s Visitor Centre and Tourism/Chamber office, and just above Recreation Facilities and
Sports Tourism destination. (Interestingly, arts community and events was not ranked in the “attractions”
category, but only as a “service.”)

commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC
Interim Report No. 1 - Market Analysis and Space Program                                                          11

Dawson Creek Exhibition Association Research
The community’s major annual event, the Dawson Creek and District Agricultural Fair, Rodeo, and Exhibition,
was reported to attract 18,000 persons according to a 2005 report. Based on four comparable communities on
the “Chuckwagon/Rodeo” circuit, attendance ranges from 4,000 to almost 65,000.

All four comparable exhibitions reported more visitors than locals, whereas the DCE reportedly attracts 56%
of attenders from the local population, and 44% from beyond (tourists). Spectators spend an average of 2.6
days at the event, suggesting there may be opportunities to attract visitors to a cultural activity during their
time in the community.

2.4 National Research
Performing Arts Attendance
In 2005, 41% of the Canadian population 15 and older attended a concert or performance by professional
artists of music, dance, theatre or opera (excluding cultural festivals). Several factors contributing to attendance
(e.g., education, income) are noted in the sections above. Other findings from the study include:

     • Women attend performances in slightly higher proportions than men (44% vs. 39% in 2005).
     • There is no clear pattern of performing arts attendance by age. Whereas the youngest Canadians
       attend at the highest rate (e.g., 47% of those ages 15-24), it is only slightly higher than those ages
       55 to 64 (43%). Attendance decreases after age 65 (only 35% among those 65 to 74).
     • Besides the demographic factors noted above, performing arts attendance is highly correlated with
       other cultural participation (percent of those engaging in a certain activity who also attended a live
       performing arts event):
              • 68% of those who went to a cultural festival
              • 68% of those who visited an art gallery
              • 65% of those who visited a museum
              • 59% of those who visited an historic site
              • 56% of those who visited a zoo, aquarium, botanical garden or other heritage site
              • 53% of those who went to a movie

Art Gallery Attendance
Just over one-quarter (27%) of Canadians 15 and older visited a public art gallery or art museum in 2005.
Several factors contributing to art gallery attendance (e.g., education, income) are noted in the sections above.
Other findings include:

commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC
Interim Report No. 1 - Market Analysis and Space Program                                                        12

     • Women attend art galleries at a slightly higher rate than men, 28% to 25% in 2005.
     • All age ranges have an art gallery attendance rate within four percentage points of the Canadian
       national average (27%) with the exception of Canadians 75 and older (20%).
     • Again, rates vary only slightly depending on presence of children at home, with 28% of those
       without children attending, compared to 24% of those with at least one child at home.
     • Besides the demographic factors noted above, art gallery attendance is highly correlated with
       other cultural participation (percent of those engaging in a certain activity who also attended
       a live performing arts event), though lower rates across the board compared to performing arts
       attendance:
              • 60% of those who visited any other type of museum
              • 51% of those who went to a cultural festival
              • 49% of those who visited an historic site
              • 45% for attenders of other performances (dance, opera, circus)
              • 44% for attenders at theatre, pop music and classical music (“general” performing arts)
              • 43% of those who visited a zoo, aquarium, botanical garden or other heritage site
              • 42% of those who visited a library

2.5 Conclusions
The resident market of about 11,000 persons is composed of a sizable percentage of well-educated people
(40% with college or university-level education) which bodes well for participation in cultural activities.
While there are many families with low income, there is also a significant percentage of households with
annual incomes over $70,000 (31.6%), which is a good indicator of frequency of attendance potential.

Also, as noted above, the relatively high percentage of library card holders would appear to be another
indication of cultural interest and inclination to partake of arts/cultural activities. As noted in the Canadian
study of arts participation, 42% of those who visited libraries in 2005 also attended an art gallery, a strong
correlation.

In terms of the visitor population, clearly Dawson Creek is more of a destination for outdoor recreation and
activities than it is for arts and culture, although the arts community and events rank high in terms of strengths
for tourism development. The large percentage of empty-nester travellers also represents a target market for
arts/cultural events, as this group (53% of visitors ages 55+) is noted for its interest in “entertainment.”

commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC
Interim Report No. 1 - Market Analysis and Space Program                                                                             13

3. Space Program
Preliminary space allocations were proposed in the Steward report (2006) and the Meiklejohn report (2007)
cited in Section 1.3, above. The table that follows shows those allocations. Column 2 represents the Steward
proposal and Column 3 the Meiklejohn proposal. The principal difference between the two is that the idea
of incorporating a gymnasium was dropped in the second study.

The purpose of the present initiative is to develop a space program independent of these analyses and the
KPAC survey, using new survey material that is more likely to yield user-based conclusions. At the same time
it offers an independent verification of the Meiklejohn proposal.

3.1 Organizational Survey Results
A total of 125 community-based organizations, businesses and individuals were surveyed by mail, e-mail
and telephone, with 31 responses received. See Appendix B for a list of organizations surveyed. The list was
compiled with the assistance of City of Dawson staff, the South Peace Community Arts Council, and the
Kiwanis Performing Arts Centre. The respondents were:

 Grad Fest Fashion Show & Tea Fundraiser		                           Dawson Creek Kiwanis Community Band
 Peace Energy Cooperative				                                        Oma Productions

 ��������
  Source: Meiklejohn Architects Inc. Design Report for the conversion of the Old Post Office to the Dawson Creek
           ����������� ����������� ����� ������� ������� ���� ���� ����������� ��� ���� ���� ����� ������� ��� ���� ������� ������
  Art Centre, March 2007, Table 1.0.

commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC
Interim Report No. 1 - Market Analysis and Space Program                                                     14

 Alaska Hotel						                                       Dawson Creek Foster Parent Association
 Dawson Creek PieceMakers Quilt Guild		                   Friends of the Library, Dawson Creek
 South Peace Historical Society				                       Dawson Creek Farmers Market
 South Peace BC Sustainable Energy Association            Dawson Creek Weavers & Spinners
 Dawson Creek DanceWorks				                              Dawson Creek Sons of Norway Lodge #79
 South Peace Community Arts Council			                    Theatre BC: Peace River Zone
 Peace Region Songwriters Association			                  South Peace Senior Citizens Association #74
 Peace River Regional District				                        South Peace Players
 Dawson Creek Potters Guild				                           Dawson Creek Literacy Society
 Kiwanis Performing Arts Centre / Child Care Centre       Mile Zero Cruisers
 353 Mile 0 Air Cadet Squadron			                         Mile 0 Quilters Guild
 Dawson Creek and District Chamber of Commerce            Dionysus Theatre Company
 Peace photoGraphics Inc.				                             Dawson Creek Karate School
 Visually Impaired Support Group			                       FUN FIT

The survey respondents represent almost $2 million in annual operating budgets, led by the Alaska Hotel ($1
million) and KPAC (almost one-half million dollars). The organizations reported they currently provide more
than 2,000 individual programs annually, including performances, classes, rehearsals, meetings, special events,
exhibits, and so forth. A conservative estimate of participation, using the data from the survey, indicates
participation at over 30,000 (non-unique) attendances.

Interest in New Space
Twenty-nine respondents indicated interest in new or expanded facilities of a wide range of types (see Table
2). Table 1 below summarizes the interest by type of space.

                       Table 1: Interest in New or Expanded Space by Type of Space

        Public Performances or Other Events							                                                  17
        Art Classes										                                                                        4
        Performing Arts Classes and Rehearsals (e.g., theatre, music, dance)			                      8
        Small Arts Studios or Practice Rooms							                                                  5
        Exhibits or Displays									                                                                7
        Administrative Offices									                                                              6
        Meetings										                                                                          16
        Other (see below)									                                                                  12

commonwealth historic resour ce m anagement limited
Table 2: Interest in New or Expanded Space
                                                                                           Public                                   Arts
                                                                                                                  Performing                  Exhibits
                                                                                       Performances     Art                      Studios or
                                                           Organization Name                                     Arts Classes                    or      Offices   Meetings                           Other
                                                                                         or Other     Classes                     Practice
                                                                                                                and Rehearsals                Displays
                                                                                          Events                                  Rooms
                                                      Grad Fest Fashion Show &
                                                      Tea Fundraiser                        X
                                                      Peace Energy Cooperative                                                                                        X
                                                      Dawson Creek PieceMakers
                                                      Quilt Guild                           X                                                    X                    X       Quilting room
                                                      South Peace Historical Society                                                             X                            archives, genealogical research
                                                      South Peace BC Sustainable
                                                      Energy Association                                                                                              X
                                                      Dawson Creek DanceWorks               X                         X                                    X                  Storage for props, costumes, etc
                                                      South Peace Community Arts
                                                      Council                               X           X             X              X           X         X          X
                                                      Peace Region Songwriters                                                                                                Workshops, CD Release parties, small storage, sales
                                                      Association                           X                                                                         X       of merchandise
                                                      Peace River Regional District                                                                                   X
                                                      Dawson Creek Potters Guild            X           X                            X           X         X          X       Studio and class room
                                                      Kiwanis Performing Arts
                                                      Centre / Child Care Centre            X                         X              X                     X          X
                                                      353 Mile 0 Air Cadet Squadron                                                                        X          X       up to 5 days a week usage for Cadets
                                                      Dawson Creek and District
                                                      Chamber of Commerce                   X                                                                         X
                                                      Peace photoGraphics Inc.              X                         X                          X
                                                      Visually Impaired Support
                                                      Group                                                                                                           X
                                                                                                                                                                                                                                    Interim Report No. 1 - Market Analysis and Space Program

                                                      Dawson Creek Kiwanis
                                                      Community Band                        X                         X
                                                      Oma Productions                       X                         X              X                                X
                                                      Dawson Creek Foster Parent
                                                      Association
                                                      Dawson Creek Farmers                                                                                                    space to operate a farmers market on Sat. and
                                                      Market                                X                                                    X                            special occasions, eg Christmas sale
                                                      Dawson Creek Weavers &
                                                      Spinners                                                                       X           X                            conferences
                                                      Dawson Creek Sons of
                                                      Norway Lodge #79                                  X                                                             X
                                                      Theatre BC: Peace River Zone          X                         X                                               X       large workshop space
                                                      South Peace Players                   X
                                                                                                                                                                                                                                    Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC

                                                      Dawson Creek Literacy
                                                      Society                                                                                              X          X       Classroom instruction, family literacy programs
                                                      Mile Zero Cruisers
                                                      Mile 0 Quilt Guild                    X           X
                                                      Dionysus Theatre Company              X                         X                                               X
                                                      Dawson Creek Karate School            X                                                                                 Karate Studio
                                                      FUN FIT                                                                                                                 Wellness workshop
                                                               TOTAL                        17          4             8              5           7         6         16

commonwealth historic resour ce m anagement limited
                                                                                                                                                                                                                                    15
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC
Interim Report No. 1 - Market Analysis and Space Program                                                      16

Performance Space
First, looking at the interest in new performance space, 12 organizations indicated specific needs and interests
regarding seating capacity and estimated their potential use for public events and rehearsals.

As shown in Table 3, the desired seating capacity ranged from a minimum of 20 to a maximum of 600, with
an average optimum capacity of 225 seats. A venue of this capacity, however, would not meet the minimum
requirements indicated by Songwriters, KPAC and the Community Band, who are seeking at least 250 seats.
(The auditorium at KPAC has 215 seats.) Further discussions with these organizations, and an analysis of
the potential capacity at the Old Post Office, should be held to arrive at a consensus around an optimal
solution.

Considering potential use of a performance space, 9 organizations indicated they would use it for between 82
and 111 public events plus 190 to 250 rehearsals. Clearly the demand is adequate to justify a multi-use space
that is capable of both raked seating and flat-floor configuration.

Asked about how much rent they would pay, 10 organizations indicated an average rent of $200 per use for
events (maximum $600, minimum zero) and an average of $47 for rehearsals (maximum $200, minimum
zero).

The survey asked about special technical needs for a performance space. Stage lighting and a theatrical quality
sound system were high on the list. For dancers a resilient (sprung) stage floor was requested. Equipment
should be able to be handled by volunteer stage crew used by most organizations. A “modular stage” is
proposed.

The need for adequate support space, such as dressing rooms (with toilets), a Green Room/Actors’ Lounge,
and live storage with easy loading, was cited by the performing arts groups.

To enable the space to be used for social events, easy access to a serving kitchen was requested by some.
Audio-visual capabilities and equipment are seen as important.

Exhibit Space
There appears to be modest demand for exhibit space; multipurpose rooms and lobby should be equipped for
hanging paintings, quilts, etc.; gallery-style track lighting; air conditioned space, wide doorways with direct
access to loading dock; storage for vitrines, gallery supplies

Other Space Needs
Table 4 provides a summary listing of space requirements for meeting rooms, classrooms, studios and offices.
Detailed results are contained in the Appendix.

Our review and analysis of these data indicate the following spaces would serve the indicated demand:

commonwealth historic resour ce m anagement limited
Table 3: Interest in Performance Space
                                                                                                                                             Performance Use (#     Rehearsal Use (#
                                                                                                                 Desired # of Seats
                                                                                                                                                events/year)             uses)
                                                                                                         Minimum     Optimum    Maximum        Low           High    Low       High

                                                      Grad Fest Fashion Show & Tea Fundraiser               75          125

                                                      Dawson Creek DanceWorks                              150          300           600       4            10       6         20

                                                      South Peace Community Arts Council                   200          300           400       5                     10

                                                      Peace Region Songwriters Association                 250          350           400       6             4       12         9

                                                      Kiwanis Performing Arts Centre / Child Care
                                                                                                           300          300           300       50                   100
                                                      Centre

                                                      Dawson Creek and District Chamber of Commerce         20          50            150       1             0       3          0

                                                      Peace photoGraphics Inc.                              50          200           250       2                     10

                                                      Dawson Creek Kiwanis Community Band                  250          300           400       4                     7
                                                                                                                                                                                       Interim Report No. 1 - Market Analysis and Space Program

                                                      Oma Productions                                      200          225           250                             7

                                                      Theatre BC: Peace River Zone                         150          300                     2            10       5         15

                                                      South Peace Players                                  100          150           200       4            20       6         30

                                                      Dionysus Theatre Company                              50          100           150       4            10       24        40
                                                                                                                                                                                       Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC

commonwealth historic resour ce m anagement limited
                                                                                                                                                                                       17
Table 4: Interest in Other Space

                                                           ROOM              USE            # ROOMS       CAPACITY                      NOTES                        SELECTED USERS

                                                      Meeting Room     General Meetings        3         Up to 35 each     Could be large dividable room          Peace Energy coop.,
                                                                                                                           with acoustic separation; secure       Sustainable Energy Assoc.,
                                                                                                                           storage closets, A/V                   Songwriters, Regional
                                                                                                                                                                  District, KPAC, Chamber of
                                                      Board Room       Meeting                 1            Up to 35       Board Table, A/V                       Commerce, Oma Prods.,
                                                                                                                                                                  Literacy Soc., Sons of
                                                                                                                                                                  Norway, Visually Impaired
                                                                                                                                                                  SG, others

                                                      Dance Studios    Dance rehearsal,        4          ±20 dancers      Sprung floor, mirrors                  KPAC, DanceWorks (daily),
                                                                       public recitals                                     (demountable in at least one           Funfit
                                                                                                                           studio), drapes to cover mirrors,
                                                                                                                           fixed Barres in at least one studio,
                                                                                                                           ceiling height min. 12 ft

                                                      Music Practice   Individual music        7           Up to 3 per     Piano (digital) in 3 rooms,
                                                                                                                                                                                               Interim Report No. 1 - Market Analysis and Space Program

                                                                       studios                               room          acoustic separation

                                                      Textiles         Weaving,                2             15 – 20       1 room for weaving                     Spinners & Weavers,
                                                                       spinning, quilting                                  1 room for quilting                    Piecemakers ,Quilters

                                                      Ceramics         Pottery classes,        1          ±1,000 sq.ft.    Environmental standards for air,       Potters Guild (exclusive)
                                                                       workshop                                            water, sewer; electrical power
                                                                                                                           minimum 100 amps; storage for
                                                                                                                           clay, bisque and green ware
                                                                                                                                                                                               Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC
                                                                                                                                                                                               18

commonwealth historic resour ce m anagement limited
ROOM             USE           # ROOMS         CAPACITY                    NOTES                       SELECTED USERS

                                                      Multi-use       Yoga, Fitness,           2             ±30         Sprung floor, ceiling height 10 ft.   KPAC, Karate, Funfit,
                                                      movement        Karate                                                                                   Theatre BC, Dionysus
                                                                                                                                                               Theatre

                                                      Bandroom        Band rehearsal           1           40 chairs     Acoustic separation, instrument       Community Band
                                                                                                                         storage, portable risers

                                                      Daycare         Childcare                3           65 total      Meet Provincial regulations &         KPAC Daycare Centre
                                                                                                                         codes, laundry, storage

                                                      Shared Office   ±5 individual            1           750 sq.ft.    Basic office equipment, internet      DanceWorks, Arts Council,
                                                                      Work stations                                      access, secure files/closets          Potters Guild,, Theatre BC,
                                                                                                                                                               Literacy Society, Karate
                                                                                                                                                               School

                                                      Office          Secure offices        2 desks       250 sq. ft.    Office equipment, secure storage      KPAC
                                                                                                                                                                                             Interim Report No. 1 - Market Analysis and Space Program

                                                                                                                         closets/files

                                                      Reception       Security /         2 workstations   200 sq. ft.    Proximate to main entry               Building operator
                                                                      Reception desk

                                                      Kitchen         Catering Kitchen    Basic food       200 sq.ft.    Certified, Industrial quality food    To support resident
                                                                                          preparation                    preparation, refrigeration, storage   organizations, catering,
                                                                                                                                                               childcare

                                                      Other           Archival                            4,000 sq.ft.   Secure, environmental control,        Historical Society,
                                                                                                                                                                                             Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC

                                                                      Research                                           office and reading area               Genealogical Society

commonwealth historic resour ce m anagement limited
                                                                                                                                                                                             19
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC
Interim Report No. 1 - Market Analysis and Space Program                                                     20

3.2 Summary
The space needs identified in the organizational survey are summarized in the table that follows:

    Performance Space                       225 seats minimum           Multiuse configuration flat floor
                                                                        and raked (riser) seating

    Dance Studios                                 4 rooms               Sprung floor, high ceilings,
                                                600 – 800 sf            mirrors, Barres

    Multiuse Movement Studio                      2 rooms               Wood resilient floor
                                                600 – 800 sf

    Textile Classroom                          2 classrooms             Quilting and Spinning/Weaving
                                               500 – 700 sf

    Meeting Rooms                                 3 rooms               Up to 35 persons. Could be
                                                500 – 750 sf            dividable space

    Music Practice                                7 rooms               Individual practice
                                                  50 sf ea.

    Ceramics                                   800 – 1,000 sf           Suitable for pottery

    Band Room                                    Up to 40               Risers, acoustic separation

    Daycare                                    3 classrooms

    Offices                                  shared (4 stations)        Secure file storage
                                                   500 sf
                                             private (2 offices)
                                              Reception Desk
                                                   500 sf

    Kitchen                                        300 sf               Catering and meeting use

    Archival Research                             4,000 sf              History and Genealogical Society

Adding space allowances for the Performance Space, the Band Room, and the Daycare, as well as for a lobby,
coat check, washrooms, and utility spaces, the total net area required is about 26,000 sq. ft. This would appear
to be able to be accommodated within a building whose gross floor area is in excess of 40,000 sq. ft. These
data will be used to develop a conceptual architectural design in the next stage of work. This will indicate how
to accommodate the required spaces within the existing building.

commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC
Interim Report No. 1 - Market Analysis and Space Program                                                          21

Additional Considerations
The consideration of the needs of two particular organizations merits a note:

The Mile 0 Air Cadet Squadron has met in the basement of the Old Post Office for many years. It had been
assumed by the City and the consultants that the Cadets would continue to use space in the adapted building.
However, a representative recently reported to the consultants that the Squadron has decided that it will not
participate in the Post Office project, but instead will seek another facility. The reason is the need for security:

The South Peace Historical Society Archives is looking for new space and has expressed interest in relocating
to the Old Post Office. The consultants consider this to be a very good fit, and intend to identify a substantial,
dedicated space with appropriate environmental controls for use by the archives. The Meiklejohn report
recommended that the Archives occupy space in the basement. The Historical Society is concerned about the
risk of storing precious documents beneath a considerable number of water pipes. The consultants recognize
the issue of protecting the archives from unnecessary risk, and will investigate options in the next stage of
the study.

Other Facilities
Dawson Creek and the region benefit from a number of cultural facilities other than KPAC. The adapted
Old Post Office will complement, rather than compete with, them. With respect to the performing arts, the
main alternative space is Unchagah Hall, a 630-seat theatre located at South Peace Secondary School. Its
continual use by the school’s drama department and the high rental cost make it relatively unavailable for local
performing groups. It will continue to be used for large performances that cannot be accommodated at the
Old Post Office. The North Peace Cultural Centre at Fort St. John has a 413-seat theatre with a high level
of technical equipment. This will likely remain the principal regional venue for professional touring shows.
Dawson Creek has a number of smaller spaces, such as Sudeten Hall, that are used for casual performances,
but they lack the theatre apparatus required for formal theatre and dance.

For the visual arts, the South Peace Art Gallery in Dawson Creek will remain the region’s premier art gallery.
The Old Post Office will not contain a gallery space, but only visual arts studio spaces for local artists.

commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC
Interim Report No. 1 - Market Analysis and Space Program                                                     22

4. Conclusions and Next Steps
4.1 Summary Conclusions
This report concludes that the Old Post Office is available for re-use as a community cultural centre that
would effectively replace the Kiwanis Performing Arts Centre. The benefits of the new facility are that its
tenure would be secure, since it will be owned by the City of Dawson Creek; it has a superior location that is
downtown, where it is more accessible and can contribute to downtown revitalization; it is a local landmark;
and it is a solid building constructed of concrete, steel and brick, which can be upgraded for a long and useful
service life.

The market analysis concludes that the demographics of the 11,000-person resident population bode well
for participation in cultural activities. The arts community and special events also have good potential for
tourism development, and a large percentage of visitors are ‘empty-nesters,’ who are noted for their interest
in these activities.

The survey of community organizations revealed a high level of interest in using the adapted Old Post Office.
A list of space needs has been compiled that responds to potential user demand in terms of spaces, technical
requirements, and projected frequency of use.

In all, the indications are very good for the potential success of the proposed adapted community cultural
centre.

4.2 Next Steps
Following consideration of this report by the City of Dawson Creek, the consultants will proceed with the
second and final stage of work. This will address:
     • Functional plan
           • The space needs identified in this report will be applied to the actual building layout and a
              conceptual plan will be produced. It will take into account the Meiklejohn concept design.
     • Organization and Operations Plan
           • This will identify the community groups that would be the principal users, and the main
             activities and events that would take place in the facilities.
           • It will also recommend organizational structure and project operating revenues and
             expenses.
     • Development and Financing Strategies
           • This task will provide an implementation schedule, a management plan during project
             planning, and potential strategies for financing development and operation.
This material will be contained in Interim Report No. 2.

The various materials and data referred to in this First Interim Report are reprinted in the appendix that
follows.

commonwealth historic resour ce m anagement limited
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC
Interim Report No. 1 - Market Analysis and Space Program                                  23

Appendixes
A. Community Workshop: Notes and Potential Uses
    Vision:
    Anchor – holds focus for cultural and          Close to high school and middle
    heritage activity                              school
    Holds info/learning/knowledge                  Safe haven/community centre
    Downtown hub                                        Here or elsewhere downtown
    Source of pride for community                  Mid-sized theatre facility (250-300)
    Heritage building                              Community centre serving all ages
    Revitalize downtown                            Opportunity to show retrofit/green
    Economically responsible                       facility
    Location – social enterprises                  Build on successful models … and be
    Centre for youth (up to 19)                    a success model
        Do arts & crafts etc.                      Additional attraction downtown
        Inexpensive                                Revitalize downtown
        Juice bar/dance club                       Bring in kids from other towns
                                                        (Air cadets < DND reqmts)

    Strengths:
    Location                                       Not in residential area
    Large size (+/- 40,000 sq .ft.)                Close to schools, library, arenas
    Works well                                     Potential for social entertainment
    Know where to find it                          Easy to adapt
    Architecturally interesting                    Potentially “green”
        Heritage building/landmark                 Potentially financially independent
    Secure                                         Ownership
    Elevator

    Challenges:
    Expense to renovate                            Immediate needs
    Lack of parking                                    (threats to KPAC, cadets,
    Leaky roof                                     archives, potters, etc.)
    Financial uncertainty                          Lack of public support for arts
    Public resistance to pay                       Need to be inclusive
    Pleasing everybody                             Support from downtown merchants
    Misinformation                                 and Chamber of Commerce
    Lack of a “champion”                           Communication
    Election ‘08                                   Finding a management model
    Unrealistic expectations                       supported by users
                                                   Find consensus and trust among use

                                                   Next steps:
                                                   Survey of users
                                                   Communicate info to the public
                                                   Board/Steering Committee
                                                      After study

commonwealth historic resour ce m anagement limited
Community Workshop Brainstorm Session – Potential Uses
        General                Performance              Multi-purpose Rooms                                       Studios            Social Enterprise
Covered all winter spaces:
classrooms, internet, practice
booths (musical), gym (large for
parades & shows), dance studios      Performance venue
(closed off), music lessons space,   (stage, seating for                                                   Workshop space;
kiddie spaces, theatre, meeting &    ~300-350, reasonable       Multi-purpose room w/ cupboards            large room for acting
greeting (café, restaurant)          acoustics)                 (locking)                                  classes, etc.            Gift shop/coffee shop
                                                                                                           Teaching studios (art,   Revenue producing
                                                                Adaptable, multi-functional space (i.e.    music, drama, crafts,    (gift shop, coffee shop,
Art cooperative centre               Acoustically sound         accommodation for many invited groups)     etc.)                    etc.)
                                     Built for different
                                     occasions (theatre,
Downtown arts centre, including      concert, dance             Rooms that can double as sleeping
music, crafts, dance                 settings)                  quarters for overnight/weekend visitors    Media arts studios       Coffee shop
Access at most hours                 250-300 seat theatre       Teen Centre (large enough for dances)      Artists studios          Commercial kitchen
                                                                                                                                    Commercial kitchen
                                                                Education centre                                                    (be able to serve
                                     Auditorium space for       Public health can hold community                                    dinners for concerts
Security so we can leave our         theatre and                workshops (teen pregnancy,                 After school music,      and dances for up to
equipment in the room                performance                diabetes/diet, seniors)                    dance programs           200 people)
Accessibility (very well designed    Auditorium w/ good
spaces for people with physical      performing space                                                      Studio space large       Social enterprise-
handicaps and accommodations         (state of the art sound    Classrooms for teaching youth of various   enough so we can use     ready space (kitchen,
for seniors                          system)                    ages                                       our equipment (quilt)    bar, training areas)
                                                                Drop-in centre:
New home for KPAC (daycare,                                     affordable
dance studio, weaving, quilting,                                accessible
music studio, meeting rooms,         Performance space          all ages                                   Soundproof music
etc.)                                (250-300 seats)            Main floor open/flexible                   rooms
Community centre for performing                                                                            Sound studio for
arts (i.e. a space for an enlarged   Comfortable audience                                                  recording and
KPAC)                                seating                    Auditorium to display quilts               fostering talent
Downtown attraction ("interpretive   Main floor gallery & art   Parade square area (25-50 cadets) -        Soundproof studio
General                 Performance                   Multi-purpose Rooms                       Studios              Social Enterprise
centre". Focused: green          work in foyer             usually equals large gym -                 space for songwriters
sustainable, heritage, arts,                               3 times/week
post/mail services)
                                                                                                      Music/arts studios
                                                                                                      Aim is to house
                                                                                                      (some)
                                                                                                      equipment/instruments
                                                           Meeting rooms (where clubs &               Provide learning space
Community cultural "learning"    Performing                associations can conduct                   for lessons (i.e. guitar,
centre                           space/theatre             meetings/workshops)                        voice)
                                                                                                      Pottery studio (secure,
                                                                                                      vented space for guild
Meeting place for youth in the   Downtown event                                                       and instruction of
area (facilitated)               facility ("performing")   Conference space                           ceramics
                                 Multipurpose theatre      Fundraising facility (open to community,
                                 (+/- 300 seats)           space designated just for fundraising)     Sprung floor
                                                                                                      Studio for DC band:
                                                                                                      Classroom size with
                                                                                                      high ceilings (18')
                                                                                                      Storage for
                                 Multi-cultural centre                                                instruments
                                 (presentation)                                                       Office space
                                 Small sized
                                 theatre/hall
                                 Performance area w/
                                 good acoustics
Community Workshop Brainstorm Potential Uses (Cont’d)
                          Heritage Space                                      Support                   Offices                Daycare
                                                                                                 Office space that is
                                                                                                 secured (not open to
Regional archives & heritage centre                                     Box office (community)   other users per DND)     Commercial daycare
                                                                                                 Secure quarters
The Archives need a new home - present facility is due for demolition   Room for equipment       inaccessible to anyone
(~3,000 sq. ft., wheelchair accessible)                                 storage (secure)         else (DND regulations)
                                                                        Shower/restroom
Archives - dry, secure, light - for storage and working                 facilities
Roots group- - secure area for equipment, meetings & work area          Admin. Office
New home for Roots                                                      Parking
Temperature controlled for microfilm storage                            Loading bay
Space for Archives and Roots Genealogy:
Microfilm machines (6 large) & other equipment
Library shelves
Desks
Electrical outlets for internet, etc.
Meeting space
Photo gallery
Library shelves
Research stations
Market and Financial Feasibility Study for the Old Post Office, Dawson Creek, BC
Interim Report No. 1 - Market Analysis and Space Program

B. Results of the Commonwealth / AMS Organizational Survey
    Organizations Surveyed
    Kiwanis Community Band             Mile 0 Métis Society               Northeast Métis Association
    KPAC Childcare                     Rotary Club, Noon                  Northern BC Toastmasters
    Lindsay Molson School of Dance     South Peace Historical Society     Northern Lights College
    Mile O Squadron Air Cadets         South Peace Junior Soccer          Oma Productions
    Overture Concert Series            Aboriginal Family Resources        Peace Country Roots Group
    Peace Energy Co-operative              Society                        Peace Liard Regional Arts
    Peace River Regional District      Alzheimer Society                     Council
    Peace River Songwriters            Ancient, Free & Accepted           Peace Region Arts Council
    PieceMakers                            Masons                         Peace Region Songwriters
    Potters Guild                      Bambini Daycare                    Peace River Organic Producers
    South Peace Chapter of the BC      Banners & Planter                     Association
       Sustainable Energy Society      Barrell Racing Club                Peace River Zone Festival
    South Peace Community Arts         Campus Kids Daycare                Precious Moments Daycare
       Council                         Canadian Cancer Society            RCMP
    South Peace Grad Fest              Child Care Resource & Referral     Reality Bites
       Committee                       Citizenship & Immigration          Rotary Club, Sunrise
    South Peace Historical Society         Canada                         Royal Purple Lodge #85
    Mile 0 Quilters Guild              City Spaces                        School District No. 59
    Mile 0 Cruisers                    Daughters of the Nile - Zenobia    Scouts Canada
    Sons of Norway Lodge #79               Club #7                        Seventh Day Adventist Church
    South Peace Players                Dawson Creek & District            South Peace Child Development
    South Peace Players                    Chamber of Commerce            South Peace Crime Prevention
    South Peace Senior Citizens        Dawson Creek & District Crime      South Peace Junior Soccer
       Association #74                     Watch                          South Peace Music Teachers
    Theatre BC                         Dawson Creek & District            South Peace Oilmens
    Alley Kat Players                      Diabetes Association              Association
    Brazilian Dance Group              Dawson Creek & District Hospice    South Peace Penguins Football
    Communities in Bloom                   & Palliative Care Society         Team
    Dave McKeen's Piano School         Dawson Creek & District Hospital   Tae Kwan Do / Kickboxing
    Dawson Creek Literacy Society          Foundation                     Teddybear Family Daycare
    Dawson Creek Potter Guild          Dawson Creek Adult Mental          Time Out for Seniors
    Dawson Creek Spinners &                Health                         Toronto Film Festival
       Weavers                         Dawson Creek Farmer's Market       Tourism Dawson Creek
    Dionysus Theatre                   Dawson Creek Foster Parent         Welcome Wagon
    Dodge City Players                     Association                    YO! 360
    Kiwanis Arts Centre Society        Dawson Creek Karate School
    Kiwanis Band                       Dawson Creek Karate School
    Kiwanis Band (alternate)           Dawson Creek Tourist
    Kiwanis Kids Choir                     Information Centre
    Latin Dance                        Elections BC
    Lisa Bernier's Piano School        Elections Canada
    Mile O Grande Squares              Girl Guides of Canada
    Potters Guild                      Horticultural Society
    South Peace Arts Society           Independent Order of Foresters
    Spinners & Weavers                 Investors Group
    Vocaleeze Ladies Choir             JT Safety Training
    White Tiger Muay Thai              Kinsmen Club
       Kickboxing Club                 Kiwanis Club of Dawson Creek
    Dawson Creek Literacy Society      Kneehigh Childcare
    Songwriter's Association           Knights of Columbus # 4680
    Dawson Creek Country Dance         Lions Club
       Club                            Little Miracles Daycare
    Dawson Creek Library               Medieval Games Club
    Dawson Creek Library (alternate)   Mile O Shrine Club
    Friends of the Library             Moment in Time
    Louisiana Pacific Woodland         Mother Goose Pre-School
       Division                        Nawican Friendship Centre

commonwealth historic resour ce m anagement limited
1. Classroom Space Needs
        Organization                          Type                  Size               Use                                             Notes

Peace Energy Cooperative                 workshop           25-30             Once or twice per      video, sound, screen, kitchen
                                                            participants      year

Dawson Creek PieceMakers Quilt Guild     Meeting Room       20 - 25 people    once per month         lighting, plug ins, sewing tables, chairs, blackboard and video
                                                                                                     equipment

                                         Quilting           20-25             up to 4 times a year   lighting, plug ins, sewing tables, chairs,
                                         Workshops

South Peace BC Sustainable Energy        workshop           25 participants   3/year                 Projector and screen
Association

South Peace Community Arts Council       summer school
                                         of the arts with
                                         KPAC

Peace Region Songwriters Association     Meetings and       12 - 24 persons   2 - 4 times a month    small storage cupboard, access to water and plug in for coffeepot.
                                         Workshops                                                   Reasonable soundproofing.

Peace River Regional District            workshop           24                1-2 times per year     yes

Dawson Creek Potters Guild               Workshop /         1000 sq.ft.       every day              100 amp breakers for kilns
                                         studio

                                         Classes            1000              min 4 classes of 10
                                                                              weeks each

Kiwanis Performing Arts Centre / Child   Dance classes:     15-20 students    every week             stereo, mirrors, sprung floor, sound proofing
Care Centre                              require 4 rooms                      day/evening and
                                         per day                              Saturday

                                         Music lessons:
                                         require 7 rooms    1 student/1       every week
                                         per day            teacher           day/evening            sound proofing

                                         Meeting rooms:     capacity: 20-35
                                         require 2          people            1-3 times per week     tables/chairs, white board, audio visual in at least one room

                                         Yoga/Senior        capacity: 12-15
                                         Fitness Class      people            3 times per week       sprung floor, mirrors, stereo
You can also read