Blissful Bellies Baby Food - Reshma D. Adwar Montclair State University Experimental Food Science

Blissful Bellies
  Baby Food
  Reshma D. Adwar
  Montclair State University
  Experimental Food Science
          Fall 2016

The Need
• Growing parental concern about child’s nutrition
• Parents are looking for the next “best” baby
  food products
• The global baby food market is expected to
  grow from $53.31 Billion in 2015 to $76.48
  Billion by 2021, according to Global News Wire
  Reports
   • Growth of 6.2% globally

Concept
• Baby food inspired by Ayurvedic food principles
• Ayurveda is an ancient Indian health science
   • Combination of foods and herbs/spices to aid digestion
   • Babies’/children’s diet should be grain-rich
   • Legumes, lentils, vegetables, and fruit may be added to diet
       • Must be fully cooked and easily digestible
   • Appropriate food for stage of life
       • Babies and children are growing, so food must
           support optimal growth

Examples of Product

•   Garden Peas with Turmeric
•   White Rice Puree with Cumin
•   Carrots with Caraway Seed
•   White Rice and Split Pea Puree

Sample Product
• Garden Peas with Turmeric
   • 100g fresh green peas
   • 1g freshly ground turmeric
   • 10ml filtered water
• Processing
   • Green peas are steamed for 10 min
   • Steamed peas, fresh turmeric, and water are
      blended in a food processor until smooth
      consistency obtained

Packaging
• Squeeze pouches
• Clear in the back so parents can see the
  product
• Clean design on the front that invokes
  fresh food and blissful babies

Chemical
           Parameters- Water
               Activity
       • Aw=0.72
       • At this level, we are concerned
         about mold growth
       • Since different recipes will be
         used, the Aw of each will need
         to be taken into consideration
           • However, since most recipes are
0.72
             based on starches, we may have a
             high amount of bound water

Chemical
8.06
          Parameters-pH
       • pH=8.06
       • Most molds grow between pH
         of 3-7
       • In this case, we may not need
         to be too concerned with mold
         growth and overall microbial
         growth
       • Product should be tested to
         confirm

Sensory Evaluation
Tester    Appearance   Taste/Flavor   Texture   Aroma/Smell     Overall
                                                              Acceptability
  A           8             9           7            7             8
  B           8             8           7            8             9
  C           9             8           8            7             8
  D           9             9           9            9             9
Average      8.5           8.5         7.75        7.75            8.5

Sensory Evaluation Takeaways
• Overall, high scores
• Need to test product in focus groups of target consumer
• Adjustments can be made based on target market feedback

Target Market
•   Upper-class and Upper-middle class parents
•   Culturally savvy
•   High disposable income
•   Moms who regularly participate in Yoga, Pilates
•   On-the-go and need prepared food for their children
•   Believe that “alternative” cultures have the answers to
    health and longevity

Placement
• High end grocery stores
    • Whole Foods
    • Kings
• Stores where parents shop frequently
    • Target
    • Buy Buy Baby
• Sold online
    • Blissfulbellies.com
    • Diapers.com
    • Freshdirect.com

Safety and Regulatory Compliance
• All food handling and preparation will be done to maintain sanitation as per
  HACCP guidelines
• Packaging will be done under aseptic conditions
• Products will be labeled according to FDA regulations including nutrition
  information, ingredients, and allergen information

I look forward to creating a delicious and
inspired product with love and thought to
    support families in nurturing healthy,
               blissful babies