BLOCKBUSTER OPENING WEEKS 2020 - Digital Cinema Media
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BLOCKBUSTER
OPENING WEEKS
2020
CONNECT WITH A YOUNG & PASSIONATE AUDIENCE ACROSS THE YEAR’S KEY CINEMATIC CULTURAL MOMENTS
BLOCKBUSTER OPENING WEEKS CONNECT WITH A YOUNG & PASSIONATE AUDIENCE ACROSS THE YEAR’S KEY CINEMATIC CULTURAL MOMENTS. Put simply – cinema is dominated by the blockbuster. Blockbusters are BIG! These are the titles with the biggest budgets, they enjoy biggest amount of fan hype and they release on the biggest scale in screens across the country. Collectively they deliver vast admissions, with tickets for the largest and most anticipated titles typically going on sale 4-6 weeks before the day of release. Blockbusters are everywhere and people are excited by them. Due to their exposure, across multiple media platforms beyond the cinema itself, they become part of the public consciousness. Blockbusters are cultural moments. The Blockbuster Opening Weeks package offers the partner brand the chance to own these cultural moments and align with incredible emotional experiences at the cinema.
A CREATIVE STRATEGIC SCREENTIME BUY
The Brand Ad and partnership ident creative will run in the opening week of blockbuster titles across
2020, delivering reach and ownership of key cultural moments for cinema audiences throughout the
partnership.
DCM 30” BRONZE DCM 15” SILVER FILM GOLD FILM
OPENING OPENING SPOT CLOSING OPENING SPOT TRAILERS SPOT
IDENT WEEKS IDENT WEEKS
IDENT IDENT
AD REEL SPONSORSHIP IDENT
BRAND AD PLACED IN REEL, PLACED AFTER BRONZE & BEFORE SILVER SPOT
DELIVERING CONTINUITY OF
BRAND MESSAGING – IN LINE OPTION TO WORK WITH DCM STUDIOS ON CREATION OF COPY
WITH WIDER AV PLAN
SPONSORSHIP IDENT Drive ownership and alignment with blockbuster content. The partnership includes a mandatory ‘sponsorship’ ident, placed outside of the ad reel in a bespoke premium position after the Bronze and before the Silver Spot. The ident is essential in conveying ownership for the sponsor brand of the year’s biggest titles, aligning its messaging with the year’s biggest films. DCM Studios has a considerable, award-wining track record of delivering cinema ready content for brands and is able to work with an existing creative agency (and creative strategy) or deliver fully formed ideas and assets for the cinema partnership (and beyond) from scratch to ensure the sponsorship is fully executed. Motors brand SEAT has a long association with the Blockbuster Opening Weeks package, sponsoring in 2015, 2016 and 2019, with previous examples shown in the next slides.
UNMISSABLE MOMENTS = HUGE AUDIENCES = SIGNIFICANT RATINGS
Previous blockbusters have delivered significant TVRs in the opening seven days of release…
Opening 7 days admissions: 6.2m Opening 7 days admissions: 4.6m Opening 7 days admissions: 3.8m
Opening 7 days 16-34 TVRs: 21 Opening 7 days 16-34 TVRs: 11 Opening 7 days 16-34 TVRs: 10
‘SURELY A BRAND WANTS TO BE PART OF CULTURE?’ SIR JOHN HEGARTY
AUDIENCE INSIGHT
THREE REASONS TO SPONSOR BLOCKBUSTER OPENING WEEKS
Reach a young, conversational and tech savvy Tap into hype, anticipation and Build reach, engagement and unique impacts
audience cultural moments across the sponsorshipCONVERSATIONAL, EARLY-ADOPTING AND TECH SAVVY
Opening week cinemagoers…
Young & Affluent Passionate Cinemagoers Impressionable
‘Products that advertise at the cinema are
55% are aged 16-34 76% more likely to subscribe to Cineworld
more relevant to me’
(Index: 183 vs. avg. UK adult1) Unlimited/Odeon Limitless (Index: 148 vs. avg. UK cinemagoer3)
(Index: 176 vs. avg. UK cinemagoer3)
‘Brands that advertise at the cinema are
63% are ABC1 75% buy their tickets in advance
(Index: 115 vs. avg. UK adult1) (Index: 121 vs. avg. UK cinemagoer3) premium’
(Index: 123 vs. avg. UK cinemagoer3)
Spend an average of £14.61 on food/drink
‘Brands that advertise at the cinema are
27% live in London in the foyer
(Index: 129 vs. avg. UK adult2) (vs. £12.80 of avg. UK cinemagoer3) trustworthy’
(Index: 121 vs. avg. UK cinemagoer3)16-34S WANT TO SEE THE LATEST BLOCKBUSTERS FIRST
16-34s come out early and make up the majority of the audience in a blockbuster's opening week.
80%
70% 68%
62%
60%
55%
% of audience that are aged 16-34
50% 48%
40%
30%
20%
10%
0%
Watch a film in its opening two weeks Watch a film in its opening week Watch a film on its opening weekend Watch a film on its opening night/preview
%16-34CONVERSATIONAL, EARLY-ADOPTING AND TECH SAVVY
Opening week cinemagoers…
Conversational Early Adopters Tech-Savvy
‘I feel left out if my friends are talking ‘I love new products, services and ‘It is important my household is
about a film I haven’t seen’1 tech and am always first to try them’1 equipped with the latest technology’
(Index: 120) (Index: 165) (Index: 110)
‘I love sharing recommendations ‘People come to me for advice Significantly more likely to own a
on films I’ve seen’1 before buying new things’ smart speaker
(Index: 115) (Index: 111) (Index: 116)
‘I am more likely to recommend ‘A lot of friends ask my advice Significantly more likely to upgrade
brands I see advertised at the cinema’1 about films’1 mobile phone every 18 months
(Index: 143) (Index: 132) (Index: 118)A SHARED EXPERIENCE Opening week visits are more likely to be pre-planned, appointment-to-view experiences shared with a groups of friends. This audience are… 13% more likely to visit the cinema with their friends. 20% more likely to visit in a group of 3+. 21% more likely to buy their cinema tickets in advance.
FIRST TO SEE AND FIRST TO SHARE
Film is social currency for opening week cinemagoers – they are more likely to share opinions and generate word of mouth
on social channels…
14% more likely to be heavy Facebook users 34% more likely to be heavy Twitter users
24% more likely to post on Facebook about 47% more likely to tweet about their cinema trip
their cinema trip
30% more likely to be heavy Instagram users 37% more likely to be heavy Snapchat users
42% more likely to post a photo on Instagram/story 46% more likely to send a Snapchat/post on story
about their cinema trip about their cinema tripBLOCKBUSTERS ARE SURROUNDED BY HYPE, EXCITEMENT AND ANTICIPATION
51% OF 16-34 YEAR OLDS
‘DON’T LIKE MISSING OUT
ON THINGS PEOPLE ARE
TALKING ABOUT’2020 THE BLOCKBUSTERS
2020 BIG HITTERS
Little Women 1917 Dolittle Birds of Prey
Release date: 26 Dec Release date: 10 January Release date: 7 Feb Release date: 7 Feb
Director: Greta Gerwig Director: Sam Mendes Director: Stephen Gaghan Director: Cathy Yan
Cast: Saoirse Ronan, Meryl Cast: Andrew Scott, Benedict Cast: Tom Holland, Robert Cast: Margot Robbie, Mary
Streep, Emma Watson, Florence Cumberbatch, Colin Firth, Richard Downey Jr. Michael Sheen Elizabeth Winstead, Ewan
Pugh, Timothée Chalamet Madden McGregor
The classic American novel gets a Having left the world of Bond, Sam In an exciting 2020 reboot with an After splitting with the Joker, Harley
new big screen version. Four Mendes returns with this World War I all star cast, Robert Downey Jr plays Quinn joins superheroes Black
sisters come of age in America in drama with an all-star British cast. It the famous physician who discovers Canary, Huntress and Renee
the aftermath of the Civil War. should be a major awards contender he can talk to animals. Montoya to save a young girl from
Greta Gerwig’s last film was the an evil crime lord.
brilliant Lady Bird.
The Kings Man No Time To Die Black Widow
Release date: 14 February Release date: 3 April Release date: 24 April
Director: Matthew Vaughn Director: Cary Joji Fukunaga Director: Cate Shortland
Cast: Aaron Taylor-Johnson, Cast: Daniel Craig, Léa Seydoux, Cast: Scarlett Johansson, Florence
Matthew Goode, Gemma Arterton, Ana de Armas, Rami Malek Pugh, Rachel Weisz
Ralph Fiennes
Bond is back and it could be Daniel 2020’s first big Marvel film, post
A spinoff of the Kingsman movie Craig’s last outing as the most iconic Avengers: Endgame, is Scarlett
series that will look at the spy character in British cinema. Fresh from Johanson’s debut solo film as
organization at the turn of the 20th his Oscar win, Rami Malek plays the Natasha Romanoff aka Black Widow.
century. Matthew Vaughn once again villain. This is nailed on to be the After Endgame, interest in the Marvel
directs what should be another super biggest film of 2020. Cinematic Universe is certain to
stylish, irreverent action thriller. be as high as ever.2020 BIG HITTERS
Black Widow Fast & Furious 9 Wonder Woman 1984
Release date: 01 May Release date: 22 May Release date: 5 June
Director: Cate Shortland Director: Justin Lin Director: Patty Jenkins
Cast: Scarlett Johansson, Florence Cast: Charlize Theron, Vin Cast: Gal Gadot, Kristen Wiig,
Pugh, Rachel Weisz Diesel, Helen Mirren Chris Pine, Robin Wright
2020’s first big Marvel film, post Following the success of Hobbs & Patty Jenkins’ Wonder Woman is one
Avengers: Endgame, is Scarlett Sure and the other 8 (Eight!) films of the best superhero films of recent
Johanson’s debut solo film as in the franchise, the popular years, and Gal Gadot was perfect as
Natasha Romanoff aka Black Widow. blockbuster returns to our Wonder Woman. This sequel follows
After Endgame, interest in the Marvel screens again. Diana Prince in the mid-80s. Kristen
Cinematic Universe is certain to Wiig is excitingly cast as the villain.
be as high as ever.
Tenet Top Gun: Maverick Jungle Cruise Morbius
Release date: 17 July Release date: 17 July Release date: 24 July Release date: 31 July
Director: Christopher Nolan Director: Joeseph Kosinki Director: Jaume Collet-Serra Director: Daniel Espinosa
Cast: John David Washington, Cast: Tom Cruise, Jennifer Connelly, Cast: Jesse Plemons, Emily Cast: Jared Leto, Charlie Shotwell,
Elizabeth Debicki, Robert Pattinson, Glen Powell Blunt, Dwayne Johnson Adria Arjona
Michael Caine
Based on the Disneylan theme Biochemist Michael Morbius tries to
One of blockbuster cinema’s best Tom Cruise is back in the film that park rife where a small riverboat cure himself of a rare blood disease, but
directors, Christopher Nolan returns for arguably set him on the path to takes a group of travellers he inadvertently infects himself with a
another huge project clouded in secrecy. Hollywood blockbuster mega stardom! through a jungle filled with form of vampirism instead..
All we know is it’s a globe-trotting dangerous animals and reptiles,
espionage thriller with a knockout cast. but with a supernatural element.2020 BIG HITTERS
Venom 2 Death On The Nile The Witches
Release date: 2 October Release date: 9 October Release date: 16 October
Director: Andy Serkis Director: Kenneth Branagh Director: Robert Zemeckis
Cast: Tom Hardy, Woody Harrelson, Cast: Kenneth Branagh, Gal Gadot, Cast: Anne Hathaway, Stanley Tucci,
Naomie Harris Armie Hammer, Letitia Wright Octavia Spencer
Tom Hardy reprises his role as the gritty Kenneth Branagh returns as Hercule A brand new adaptation of the classic
Venom character, directed by Planet Of Poirot after the huge success of Roald Dahl imaginative novel where a
The Apes’ Andy Serkis. Murder On The Orient Express. While seven year old boy has several run-ins
on vacation on the Nile, Hercule with some real life witches.
Poirot must investigate the murder of
a young heiress.
Eternals West Side Story
Release date: 6 November Release date: 18 December
Director: Chloe Zhao Director: Steven Spielberg
Cast: Angelina Jolie, Richard Cast: Ansel Elgort, Rita Moreno,
Madden, Salma Hayek Maddie Ziegler
The saga of Eternals, a race of immortal Steven Spielberg takes on the classic
beings who lived on Earth and shaped musical in this pre-Christmas treat.
its past history and civilisations. West Side Story explores forbidden
love, and the rivalry between the Jets
and the Sharks, two teenage street
gangs of different ethnic
backgrounds.THANK YOU
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