BRAND OVERVIEW 2018 Influencing the influencer - Bauer Media Advertising
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Influencing the influencer BRAND OVERVIEW 2018
In 2018, Harper’s BAZAAR Australia will celebrate its
20th anniversary and remains as relevant as ever. We like to
say our reader is a well-dressed woman with a well-dressed
mind. She considers us an authority on luxury fashion and
style, but she also wants her finger on the pulse when it comes
to the intriguing people in its orbit, wellness and beauty
trends, pop culture and travel.
Our print edition publishes 10 times a year and is one of the
leading premium fashion magazines in Australia, boasting
readers with the highest average personal income for full
time workers within the Women’s Lifestyle and Fashion
category. At BAZAAR we pride ourselves on informing
readers about the most beautiful, covetable and relevant
ready-to-wear, accessories and jewels, while respecting the
fact that our readers are some of the savviest and most stylish
women in the country, with a strong sense of their own
personal taste.
BAZAAR GLOBAL BRAND
Influencing the fashion landscape
for over 1 5 0 Y E A R S
32 EDITIONS worldwide
1 7. 5 M I L L I O N social media followers
16 MILLION unique visitors
Australia’s H I G H E S T- S E L L I N G
luxury fashion title
BAZAAR PHILOSOPHY
“Harper’s BAZAAR influences the influencer and
is in the business of creating desire, which is why
we are unapologetic when it comes to our narrow
focus on the world of luxury fashion.
Every image and every sentence in Harper’s
BAZAAR has to ignite an emotional response.
We want our reader to get lost in our pages, escape
for a moment and be seduced by what she sees.
We want her to leave the world of BAZAAR
inspired and wanting to purchase what she has
seen and share it with her network.”
KELLIE HUSH, Editor-in-Chief
BAZAAR EDITORIAL PROFILES
E U G E N I E K E L LY N AO M I S M I T H CAROLINE TRAN ELIZA O’HARE C LA R E M AC L E A N AUBREE SMITH
Deputy Editor/Beauty Fashion Director Junior Fashion Editor Travel & Culture Editor Executive Editor, Fashion Market Editor
& Features Director Naomi has forged a 20-year career Caroline joined Harper’s BAZAAR Eliza has 25 years’ experience in Clare has worked across fashion Aubree joined Harper’s BAZAAR
Eugenie spent her early career in fashion magazines, having in 2013 after her tasteful eye was women’s magazines in Australia features since 2008, when she in 2014 working her way up from a
working on young women’s titles, first risen through the ranks at noticed in the fashion cupboard and the UK, writing, editing joined the team that launched fashion team intern to the Market
including Cosmopolitan Australia, Marie Claire Australia and ELLE at Shop Til You Drop. She brought and producing content for Grazia Australia. After spending Editor. Having spent her fashion
B and ELLE Australia, and for the Australia before taking on the top with her a well-developed both print and online. She has four years writing snappy fashion career at BAZAAR, Aubree has a
past 20 years has written beauty, post of fashion director at Vogue knowledge of the womenswear edited women’s titles in both copy and honing her eye for strong knowledge of the luxury
health and travel features, columns Australia. During her eight-year market, with a strong focus on countries, and as a feature writer important trends at the style- and womenswear market; both locally
and celebrity cover stories for titles tenure there, Naomi collaborated consumer appeal in the retail has contributed to publications celebrity-focused weekly, she and internationally. Working
as diverse as The Sydney Morning with leading photographers Daniel sector. She scours the market including Belle, Vogue Australia, was appointed fashion features closely with the Fashion Director
Herald, The Sun-Herald, The Jackson and Greg Kadel, among in search of the best looks for Russh, Inside Out and The editor at Harper’s BAZAAR. Now and Junior Fashion Editor, Aubree
Sunday Telegraph and Harper’s others, and combined her love of BAZAAR’s prized main fashion and Australian. Eliza joined Harper’s executive editor, fashion, Clare is is responsible for searching the
BAZAAR. She joined the latter in fashion and travel to produce the cover shoots, and is additionally BAZAAR as associate editor, responsible for commissioning and market for must-have looks for
2003 as beauty director, along the magazine’s first app. She became responsible for styling profiles lifestyle & culture to chronicle writing style and brand profiles BAZAAR’s main fashion shoots and
way interviewing fashion legends acting fashion director at Harper’s and the trend pages — mixing luxury in the areas of travel, and creating trend reports. curating BAZAAR’s lust-worthy.
such as Nicolas Ghesquière, Tom BAZAAR in 2014 and has since international and local designer interiors and lifestyle. Additionally,
Ford and Victoria Beckham. In her created several iconic covers and fashion in a luxury environment. she produces special projects and
current role, she works across all fashion stories that have been edits both the local simplified-
topics that encompass the syndicated globally throughout the Mandarin edition of BAZAAR and
zeitgeist, cherry-picking what will Harper’s BAZAAR network. the annual BAZAAR Bride.
appeal to and captivate the
discerning BAZAAR reader.
BAZAAR EDITORIAL PILLARS
FA S H I O N C U LT U R E
Each issue, Harper’s BAZAAR features An intelligent blend of art, music,
spectacular locally produced shoots performance, literature and cinema.
and stunning fashion features created
A FA S H I O N A B L E L I F E
by Australia’s most talented and
A peek inside the enviable homes of
acclaimed photographers, fashion
some of the world’s greatest style
editors and models. The fashion
icons, creative directors and stars.
section also contains:
Plus: shopping and news pages
•S tyle, BAZAAR and Buzz pages —
dedicated to trend-driven homewares,
providing fashion news, profiles
interiors and lifestyle products.
and the season’s key looks, with
the bags, shoes and jewels that ESCAPE
bring it all together. The best of luxury travel every issue,
• The cover story — our cover star from the capitals of cool to the
interview, accompanied by a fashion- world’s most beautiful villas and
focused photoshoot. private islands. Five-star adventure
with a fashionable edge.
B E A U T Y & H E A LT H
Our beauty and health pages are FLASH!
the ideal blend of hair, makeup, The hottest event reportage from
anti-ageing and wellness trends, in- the parties you wish you were invited
depth product news, practical advice, to — all around the world.
celebrity inspiration and spectacular
shoots that employ the same high
standards as our fashion shoots.
BAZAAR SIGNATURE PROPERTIES
BAZAAR AT WORK
BAZAAR at Work is an editorial pillar with Launched in 2015, BAZAAR in Bloom is a In 2018 Harper’s BAZAAR Australia will Success, intelligence and elegance are in
content across all platforms. A series of couture fashion event in aid of The Royal relaunch Fabulous At Every Age as BAZAAR’s DNA, and to mark the end of
forum-style events hosted by editor-in- Hospital for Women Foundation. Visionary Women. This special execution in the year, the December issue celebrates
chief Kellie Hush and featuring many of the A resounding success, BAZAAR in Bloom in the August issue of BAZAAR will continue Australian women with these qualities
women profiled in the magazine, BAZAAR 2017 raised more than $375,000 for the new to celebrate Australian women who are who made a big impact in the previous
at Work is the premium women’s world-class Fertility & Research Centre at The high achieving, inspiring, sophisticated, 12 months, with a photoshoot and feature
networking event with brand integration Royal Hospital for Women in Sydney. BAZAAR stylish and from diverse backgrounds. profile, and special networking event.
and partnership opportunities. enlisted 31 Australian fashion designers BAZAAR is highly committed to
including Carla Zampatti, Alex Perry,Ellery and recognizing women of all ages who are
Zimmermann to create one-off couture leaders in the community and true
dresses that were presented in a salon-style architects of style. This partnership offers
runway show on the night and then exhibited advertising partners an engaging platform
at Westfield Sydney. Money was raised via in which to be associated with such
ticket sales and a raffle and silent auction of recognized women and to integrate the
prizes from Prada, Louis Vuitton, Christian Dior, key brand propositions, celebrating style,
Longines and many others. confidence, leadership and success.
BAZAAR X CARINE ROITFELD
In 2012, Carine Roitfeld joined forces with Harper’s BAZAAR
internationally as global fashion director. She is a visionary in the fashion
world and this collaboration is the first time anything like it has been done
with Harper’s BAZAAR worldwide. Two years later, Carine Roitfeld’s
ICONS was born. This multiplatform milestone celebrates her most
influential muses (a veritable “who’s who” of fashion) with a 17-page global
editorial feature and party that is fashion week’s most buzzed-about event.
The ICONS feature is the cornerstone of BAZAAR’s September Fashion
Issue, the most anticipated issue worldwide. This event provides exclusive
sponsorship opportunities to engage industry influencers by aligning
your brand with BAZAAR’s most anticipated issue, global icon Carine
Roitfeld and the most celebrated names in modelling, movies and music.
BAZAAR EDITORIAL CALENDAR 2018
JAN/FEB MAR APR MAY JUN/JUL AUG SEP OCT NOV DEC
ON SALE 18 Dec 2017 12 Feb 2018 12 Mar 2018 16 Apr 2018 21 May 2018 9 Jul 2018 13 Aug 2018 10 Sep 2018 8 Oct 2018 12 Nov 2018
Body Issue
—
Runway report The Denim Special Beauty issue BAZAAR Icons: Swim
Visionary Women
— — — Carine Roitfeld BAZAAR —
– Tanning &
Spa special The Accessories Future Beauty fashion shoot
A/W Runway Bride Summer Hair
Guide — Report —
20th Mother’s Day — Sunglasses
ANNIVERSARY fragrances Watches special special
ISSUE
PRINT —
The Luxury Issue
2018 Woman
—
Luxury — of the Year
New-season
Accessories Guide Spring Racing —
style — Carnival Christmas
— High jewellery
Speed Shopping: —
— gift guide
Carine Roitfeld Aspirational
Denim, Bags,
fashion shoot Luxury escapes
Shoes & Jewels —
Motoring
special
Chinese New BAZAAR in
Year edition Bloom
charity gala
EXTENSIONS
BAZAAR CONTACTS
PHONE NUMBER EMAIL
+61 (02) 9282 8676 PGardiner@bauer-media.com.au
Brigitte Guerin Group Brand & Partnerships Director +61 (02) 92828249 BGuerin@bauer-media.com.au
+61 (02) 9282 8733 KHolmes@bauer-media.com.au
Will Jamison +61 (03) 9823 6301 WJamison@bauer-media.com.au
+61 (07) 3101 6636 JTaylor@bauer-media.com.au
+61 (03) 9823 6387 BWiles@bauer-media.com.au
WA Sales Manager +61 0414 298 725 NSimpson@bauer-media.com.auYou can also read
