Brighton Students' Union - Media Pack 2018 2019

Brighton Students' Union - Media Pack 2018 2019

Brighton Students' Union - Media Pack 2018 2019

www.brightonsu.com brightonstudentsunion @SUBrighton Brighton Students’ Union Media Pack 2018 - 2019

Brighton Students' Union - Media Pack 2018 2019

Need help planning your campaign? Please call 01273 642874 for advice or email ubsum@brighton.ac.uk 2 www.brightonsu.com brightonstudentsunion @SUBrighton How Brighton Students’ Union can help your business How we can help you The University of Brighton Students’ Union is a registered charity which means all revenue generated from our commercial activity is invested back into supporting student led activities and initiatives. All 22,000 students studying at the University of Brighton are members of Brighton Students’ Union.

The beginning of term offers some of the most rewarding marketing opportunities in the academic calendar. Freshers’ Week is the first week of term when new students are introduced to university life and with over 22,000 students studying at the University of Brighton, this is a perfect opportunity for you to promote your brand and create lifelong customers. Why advertise with us?

Our 22,000 Brighton Students’ Union members come from all over the world to study at the leading and popular University of Brighton. They are skilled, engaged, fun-loving, forward thinking and deserving of the best experiences and support services we can offer. Uniquely, our five campuses are situated along the lively and culturally rich south coast – think seagulls, ice cream and many high quality locations for events and activities! There’s a whole lot going on for University of Brighton students and a whole range of media that you can use to target them with a range of digital and non-digital opportunities.

It’s a valuable and active market with opportunities to build loyalty now and beyond university.

Reach We have three campuses in Brighton: Moulsecoomb, Falmer and Grand Parade with a student population of over 16,000. Eastbourne campus supports 2500 students and Hastings has over 500 students. Each campus has its own unique character. In addition we have links with five Further Education Partner Colleges across East Sussex. Term Dates 1st TERM 24th Sept – 14th December 2018 2nd TERM 7th January – 29th March 2019 3rd TERM 23rd April – 7th June 2019 We can offer our partners a fantastic opportunity to engage imaginatively on a variety of levels and to suit your budget, either across all campuses or targeted to a specific location or student group.

Freshers’ Week is the ideal opportunity to engage face to face with new and returning students, but opportunities to build and develop brand loyalty throughout the year are also available. We can tailor campaigns, roll out delivery ideas and work out value for money packages.

We offer: • Experiential opportunities to meet and engage with students on all campuses, to demonstrate your product or service • Widespread distribution services across campuses for your promotions advertisements in print media • Digital and online opportunities including social media campaigns • Packages tailored to suit you Need help planning your campaign? Contact Aaron Salins T | 01273 642874 E: a.salins@brighton.ac.uk 2

Brighton Students' Union - Media Pack 2018 2019

Need help planning your campaign? Please call 01273 642874 for advice or email ubsum@brighton.ac.uk 3 www.brightonsu.com brightonstudentsunion @SUBrighton 3 These are very popular events so don’t delay! It’s first come, first served.

Book and pay before the 6th of July 2018 Get a FREE plasma advert worth £600 during October 2018 Brighton Freshers’ Fair Thursday 27th September American Express Community Stadium, Village Way, Brighton BN1 9BL Premium stall: £1350.00 Standard stall: £850.00 International Welcome Fair Date : 19th of September Cockroft Hall Eastbourne Freshers’ Fair Tuesday 25th September University Sports Hall Hillbrow, Denton Road, Eastbourne BN20 7SR Premium stall: £400.00 Standard stall: £300.00 PGCE Welcome Fair Date : TBC BSU, Falmer Campus Standard stall: £200.00 Standard stall: £300.00 Need help planning your campaign? Contact Aaron Salins T | 01273 642874 E: a.salins@brighton.ac.uk Northbrook Freshers’ Fair Date : TBC Northbrook College Standard stall: £100.00 Freshers’ Fairs 2018 Help our new students feel welcome and give them an experience of your brand they won’t forget! Freshers’ Fair events are unrivalled opportunities to reach over 10,000 students across 5 Fairs and Welcome events at key locations as they arrive in their new homes.

This year we are pleased to announce that Brighton Freshers’ Fair will again take place at the American Express Community Stadium. Our Eastbourne Fair will be held in the Sports Hall, International Welcome in Cockroft Hall, PGCE Welcome at our Falmer campus and Northbrook Fair in Northbrook College once again.

Brighton Students' Union - Media Pack 2018 2019

Need help planning your campaign? Please call 01273 642874 for advice or email ubsum@brighton.ac.uk 4 www.brightonsu.com brightonstudentsunion @SUBrighton Need help planning your campaign? Contact Aaron Salins T | 01273 642874 E: a.salins@brighton.ac.uk Brighton Print run : 7000 Full page £1500.00 Half page £750.00 Eastbourne Print run : 1500 Full page £350.00 Half page £250.00 Partner Colleges Print run : 500 Full page £150.00 Half page £85.00 A1 Wallplanner The Students’ Union wallplanner is a A1 sized landscape poster that will be pinned to thousands of students’ walls for the academic year.

As well as being prominently displayed in all Halls of Residence kitchens, it is distributed to the thousands who attend our Freshers’ Fairs. PLEASE NOTE : Booking deadline for wallplanner ads : Deadline for all adverts booked in is the 29th of June 2018 Artwork deadline for wallplanner ads : 6th of July 2018 –All artwork must be supplied as print resolution PDF or high resolution CMYK image with 3mm bleed on all sides. Please email artwork and copy to a.salins@brighton.ac.uk Ad sizes : Lozenge box is sized 105mm x 105mm and please call regarding masthead sizes.

Brighton print run 7000 : Lozenge box £600.00 Freshers’ Essential Booklets Target our students before they arrive arrive and have an advert in our A5 folder that has 12 info cards that are tailored to Brighton, Eastbourne, Hastings and Northbrook students. It is mailed to over 8000 new students one month before they arrive so they’re able to look through it at length before they start their university life. The A5 cards are site specific and each is tailored to Brighton, Eastbourne Hastings and Northbrook and provides a comprehensive guide to beginning University and details of our hugely popular Freshtival events.

In addition, surplus copies of the folder will be distributed throughout the year at events, with an online version available to view and download from the website for a wider reach too. PLEASE NOTE : Booking deadline for all guides : Deadline for all adverts booked in is the 29th June 2018 Artwork deadline for all guides : 6th July 2018 – All artwork must be supplied as print resolution PDF or high resolution CMYK image with 3mm bleed on all sizes. Please email artwork to a.salins@brighton.ac.uk Artwork size for all A5 portrait sized guides are as follows : A5 Full page (mm): H210 x W148 plus 3mm bleed Half page (mm): H105 x W130 plus 3mm bleed S E P O C T N O V D E C J A N F E B M A R A P R M A Y J U N J U L A U G Brighton 2015/16 Brighton Students’ Union is a registered not for profit charity.

No 1137566. @s brightonsu.com @subrighton 01 Tue 02 Wed 03 Thu 04 Fri 05 Sat 06 Sun 07 Mon 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 2 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mo Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Intern ationa l Welcom e Fair BSMS Freshe rs’ Fair Brighto n Freshe rs’ Fair @ The Amex Comed y Night @ The Hive Big Night Out – Zoo AAA Fast Friend ing @ The Hive Juiced (aaa) @ Walkab out Freshe rs’ Seafro nt Sound Clash Semes ter 1 Begins Monda y Takeov er AAA Social Club AAA Parklif e Freshe rs’ Fun Day Epik Wedne sday AAA @ Pryzm Pub Quiz @ The Hive Throwb ack AAA Bright on Comed y Festiva l (9th – 24th) Live Music @ The Hive Juiced @ Walkab out with Specia l Guest Freshe rs’ Ball AAA @ Pryzm Open Mic Night @ The Hive Bright on Fashio n Week (15th – 18th) Union Counc il Black History Month Univer sity Career s Fair SocFes t 2015 RaG Week SUSS: Mitigat ing Circum stance s Campa ign Begins Union Counc il Transg ender Day of Remem brance World AIDS Day SUSS Appea ls Week Autum n Term Ends Christm as Eve Ch New Years Day (Bank Holiday ) Spring Term Begins Electio ns: Nomin ations Open SUSS: Acade mic Miscon duct Campa ign Begins LGBT History Month Semes ter 1 Ends Semes ter 2 Begins Electio ns: Nomin ations Close Candid ate Acade my Course Rep Confer ence Studen t Volunt eering Week Big Falmer Debate Union Counc il Big Grand Parade Debate Electio ns: Voting Open Emplo yabilit y Week Intern ationa l Wome n’s Day NUS Sectio ns Confer ence Electio ns: Voting Closes Electio ns Result s Party NUS LGBT+ Confer ence Sussex Beer Festiva l (17th – 19th) Spring Term Ends Good Friday (Bank Holiday) NUS Wome n Studen ts’ Confer ence Summ er Term Begins Co-Opt ion Opens SUSS: Acade mic Miscon duct Campa ign Begins NUS Nation al Confer ence Bank Holida y Monda y Brighto n Fringe Festiva l (6th May – 5th June) Brighto n Festiva l 2016 (7th – 29th ) SUSS: Mitiga ting Circum stance s Campa ign begins NUS Disable d Studen ts Confere nce Co-Opt ion Closes Great Escape Festiva l (19th – 21st) Union Counc il Summ er Term Ends Semes ter Two Ends Wildlif e Festiva l Love Suprem e Festiva l (1st – 3rd) SUSS Appea ls Campa ign Month Excelle nce Awards Wildlif e Festiva l STUDENTS TODAY, ALUMNI FOREVER! SCHOL ARSHIP S | PLACE MENTS | PRIZES | MENTO RING | ADVICE | HARDS HIP FUNDS | EXPER T TALKS Alum ni give a lot back to enhance your student experience: askalum ni@brighton.ac.uk NUS Extra Wallpla nner1.in dd 1 22/07/2 015 15:48:14 Taxis available 24/7 from Brigh ton & Hove City Cabs 01273 55 55 55 and Radio Cabs 01273 20 40 60 Working in partnership to give students the best deal Down load free iphon e apps www .student-ta xis.co m Welcome to the UK’s top student city! Work hard, party hard and make sure you always get home safely.

204060 20 40 60 (01273) 555555 55 55 55 (01273) City Cabs Radio Cabs Ad 105x1 05.qx p_Lay out 1 13/07 /2015 19:48 Page 1 A *L Brighton Wall Planner Ad NUS Extra Wallplan ner2.ind d 1 22/07/20 15 15:47:49 *Not valid with any other offer and you must spend a minimu m of £25 to receive 25% off Redemp tion online only.

Subject to availabi lity. Offer only availabl e at particip ating stores. Exclude s drinks & ice-crea m. Offer expires 31/07/1 6. For general terms and conditio ns see our page ‘boring legal stuff’ at dominos .co.uk DOMINOS.CO.UK 25% OFF WHEN YOU SPEND £25 OR MORE ONLINE * ONLINE CODE: NUSEXTRA Type in code when prompt ed at the checko ut COLLECTIO N DELIVERY OR S03210 5-1 110x11 0mm Studen t Wallpla nner Advert - Brighto n 28102. indd 1 13/07/2 015 14:53

Brighton Students' Union - Media Pack 2018 2019

Need help planning your campaign? Please call 01273 642874 for advice or email ubsum@brighton.ac.uk 5 www.brightonsu.com brightonstudentsunion @SUBrighton D E N C T S E J A N F E B M A A P R M A Y J U N J U U G brightonstudentsunion d e d i e d i e d e d A Welcom e Weeke nd air Arriv Autum n Term Begins our Pr estival e nesday AAA @ Pryzm Nightm are on West Str Winter Confer ence New Y uck Campa ign us o you ans.org g/ y House BN3 6AE dvert.ind d 1 21/07/20 15 14:15:16 Freshers’ Welcome Bags The Freshers’ Welcome Bag is a branded re-useable canvas bag which is given out to all students who attend our Freshers’ Fairs and is used to hold goodies, flyers and information from the Students’ Union and external companies.It’s well known that students love their freebies and our Welcome Bags are eagerly received by thousands of students.

Add your A5 insert inside the bag or have your logo featured externally on all bags Number of bags: 6,000 Insert type: A5 Flyer (single) £100.00 per thousand or £500.00 for all 6000 bags One colour black logo on external part of the bag - £500.00 Media stalls on campuses Proven to be one of the most effective ways to get your brand noticed! Meet, greet, delight and engage students with your product, service, installation or event. We have a whole host of events at several of our partner and own Students’ Union venues that you can occupy and engage with. All spaces are flexible have high footfall and power is provided.

Please book at least 7 days in advance. Taster sessions and sampling may also be possible, please contact us first.

Freshers’ fortnight rate £350.00 per day Term time rate is £200.00 per day. Digital Screens - Bars and Cafes Advertise on our plasma screens in all Brighton licensed cafe bars. Full Screen static advert One week £150.00 One month £300.00 Poster/flyer distribution on campuses Display A4 or A3 posters and circulate A5 flyers with us. The Students’ Union has A3 and A4 poster spaces in high footfall areas aorund all of our campuses We distribute flyer packs to our campuses. 10 x A3 or A4 posters - £250.00 per fmonth - excluding Freshers 1000 x flyers - £250.00 per fortnight - exclduing Freshers Annual agreements and Event sponsorships The Students’ Union has a wide range of annual contracts with many varied clients.

The varied customer base include worldwide brands, nightclubs and bars, graduate recruitment, food and drink franchises as well as smaller independent shops and online brands.

Employing a campaign using a mix of digital, print and stall advertising is the best way of building and creating awareness for your brand and keeping them engaged over the whole year. You can also sponsor a range of key events that the Students’ Union host such as Fresher and Graduation balls, Awards nights and large annual events. POA : Contact Aaron Salins | a.salins@brighton.ac.uk or call 01273 642874 Freshtival Guide Magazine BN1 Magazine is the best place for all the latest news and events in Brighton & Hove and Sussex areas and therefore is picked up by all students in Brighton. The magazine features all of latest news for music, culture; theatre, comedy, food and drink, events, sport and festivals in Brighton and Hove.

Brighton Students’ Union is working alongside BN1 and are doing 3 editions with a Freshers editions of the magazinethat will be going out to all campuses and halls as well as be given out at Fairs.

Campus Guides PLEASE NOTE : Deadlines for all B5 portrait adverts is the 8th of August and please ensure a B5 sized (170mm (w) x 240mm (h) print resolution PDF with 5mm bleed is sent by the 8th of August. Please email artwork to a.salins@brighton.ac.uk. Print run : 15,000 copies Inside Cover - £1200. Full Page - £600.00 Half Page - £450.00

Brighton Students' Union - Media Pack 2018 2019

Need help planning your campaign? Please call 01273 642874 for advice or email ubsum@brighton.ac.uk 6 www.brightonsu.com brightonstudentsunion @SUBrighton Website homepage web banner Take advantage with a prominent web banner on our homepage, leading directing to your chosen web page or site that is featured on a cycle on all pages of the wesite Direct link to URL - Size is 468 wide x 60 pixels static 72 dpi Per month £400.00, Per term £1200.00.

Social Media campaign Message over 10,000 students on an active and engaging social media community. Our Facebook posts can reach up to over 4000 students per post and get over 1000 new likes just over Freshers’ fortnight so expect even more this year.

Prices are based on individual posts with text, photos and a link works well with any marketing campaign. It is affordable and higly effective in terms of conversion for shares, retweets and likes. NUS Extra Local Discounter Are you a local business and have an exclusive discount that you’d like to promote to all of our Brighton student NUS Extra cardholders? We currently have over 10,000 current students that use their NUS Extra card frequently to get nationwide, online and local deals. If you’d like to honour a local discount as a local partner then please contact us | a.salins@brighton.ac.uk Facebook Up to 50 words including a website link and a jpeg image Twitter Up to 140 characters including a website link and a jpeg image Cost : £150.00 exc VAT PLEASE NOTE : Please pre book by two weeks in advance due to limited space - priority is given to Union campiagns but will be pasted within a 7 day window Need help planning your campaign? Contact Aaron Salins T | 01273 642874 E: a.salins@brighton.ac.uk App promotion Do you have an App that you’d like to promote to our students?

You can have your App button featured on our recommended Apps web page which will be promoted to all new students before they arrive as well as all students when they are back at University Cost : £250.00 per month £350.00 all year

Brighton Students' Union - Media Pack 2018 2019

Need help planning your campaign? Please call 01273 642874 for advice or email ubsum@brighton.ac.uk 7 www.brightonsu.com brightonstudentsunion @SUBrighton Industry statistics taken from - http://www.smartinsights.com/email-marketing/email-communications -strategy/statistics-sources-for-email-marketing/ Our targeted campus newsletters are built in-house by our marketing team, resulting in our campaign open rates regularly exceeding sector average.

The Students’ Union E-Newsletter is sent to approx 22,000 student email accounts every two weeks, updating them on all the key events and activities coming up on campus. To ensure relevance, there is a tailored E-newsletter for each of our main sites at Brighton, Eastbourne and Hastings.

Direct image banner link to your chosen URL 600 wide x 120 high pixels – 72 dpi Copy and image deadline: 10 days prior to campaign start Brighton 18,500 - £400.00 Eastbourne 2,500 - £100.00 Hastings 750 - £ 50.00 All £500.00 All Student E-Newsletters Page Views 49,142 Website Log-ins per Month 907 Users per Month 9,038 Sessions 13,014 Average monthly statistics Website statistics from the 2015/16 academic year Advertise on Brighton Students’ Union website www.brightonsu.com. Our website is visited by hundreds of thousands of visitors each year and last year we had 636,123 pageviews from over 116,000 website sessions, with over 66,000 of those as new visitors.

Website statistics All statistics taken from the Brighton Students’ Union Google Analytics account or from the MSL website reporting service.

Advertise on Brighton Students’ Union website www.brightonsu.com. Our website is visited by hundreds of thousands of visitors each year and last year we had 636,123 pageviews from over 116,000 website sessions, with over 66,000 of those as new visitors. The Students’ Union E-Newsletter is sent to approx 22,000 student email accounts every two weeks, updating them on all the key events and activities coming up on campus. To ensurerelevance, there is a tailored E-newsletter for each of our main sites at Brighton, Eastbourne and Hastings. Direct image banner link to your chosen URL 600 wide x 120 high pixels – 72 dpi Copy and image deadline: 10 days prior to campaign start Brighton 16,500 - £400.00 Eastbourne 2,500 - £100.00 Hastings 750 - £ 50.00 All £500.00 Need help planning your campaign? Contact Aaron Salins T | 01273 642874 E: a.salins@brighton.ac.uk

Brighton Students' Union - Media Pack 2018 2019

Need help planning your campaign? Please call 01273 642874 for advice or email ubsum@brighton.ac.uk 8 www.brightonsu.com brightonstudentsunion @SUBrighton It’s easy to book marketing with us. Download a form: www.brightonsu.com/aboutus/marketing/ Simply complete the form and email or post it back to us. We look forward to working with you. Contact us Aaron Salins – Sales and Contracts Manager Email – a.salins@brighton.ac.uk Telephone 01273 642874 Term Term Dates 1st TERM 24th Sept – 14th December 2018 2nd TERM 7th January – 29th March 2019 3rd TERM 23rd April – 7th June 2019 Need help planning your campaign? Contact Aaron Salins T | 01273 642874 E: a.salins@brighton.ac.uk

Brighton Students' Union - Media Pack 2018 2019 Brighton Students' Union - Media Pack 2018 2019