Brighton Students' Union - Media Pack 2018 2019 - Brighton Students' Union
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Brighton Students’ Union Media Pack 2018 - 2019 www.brightonsu.com brightonstudentsunion @SUBrighton
How Brighton Students’ Union
can help your business
How we can help you Term Dates
The University of Brighton Students’ Union is a
registered charity which means all revenue generated
1st TERM 24th Sept – 14th December 2018
from our commercial activity is invested back into 2nd TERM 7th January – 29th March 2019
supporting student led activities and initiatives. All 3rd TERM 23rd April – 7th June 2019
22,000 students studying at the University of Brighton
are members of Brighton Students’ Union.
The beginning of term offers some of the most We can offer our partners a fantastic opportunity to
rewarding marketing opportunities in the academic engage imaginatively on a variety of levels and to suit
calendar. Freshers’ Week is the first week of term when your budget, either across all campuses or targeted to a
new students are introduced to university life and with specific location or student group. Freshers’ Week is
over 22,000 students studying at the University of the ideal opportunity
Brighton, this is a perfect opportunity for you to promote to engage face to face with new and returning students,
your brand and create lifelong customers. but opportunities to build and develop brand loyalty
throughout the year are also available.
Why advertise with us?
We can tailor campaigns, roll out delivery ideas and
Our 22,000 Brighton Students’ Union members work out value for money packages.
come from all over the world to study at the leading
and popular University of Brighton. They are skilled, We offer:
engaged, fun-loving, forward thinking and deserving of
the best experiences and support services we can offer. • Experiential opportunities to meet and engage
with students on all campuses, to demonstrate
Uniquely, our five campuses are situated along the your product or service
lively and culturally rich south coast – think seagulls, ice
cream and many high quality locations for events and • Widespread distribution services across campuses
activities! There’s a whole lot going on for University of for your promotions advertisements in print media
Brighton students and a whole range of media that you
can use to target them with a range of digital and • Digital and online opportunities including social
non-digital opportunities. It’s a valuable and active media campaigns
market with opportunities to build loyalty now and
beyond university. • Packages tailored to suit you
Reach
We have three campuses in Brighton: Moulsecoomb,
Falmer and Grand Parade with a student population of
over 16,000. Eastbourne campus supports 2500
students and Hastings has over 500 students. Each
campus has its own unique character. In addition we
have links with five Further Education Partner Colleges
across East Sussex.
Need help planning your campaign? Contact Aaron Salins T | 01273 642874 E: a.salins@brighton.ac.uk
Need help planning your campaign? Please call 01273 642874 for advice or email ubsum@brighton.ac.uk 2
2 www.brightonsu.com brightonstudentsunion @SUBrighton
Freshers’ Fairs 2018
Help our new students feel welcome and give them an experience of your brand they won’t forget! Freshers’ Fair
events are unrivalled opportunities to reach over 10,000 students across 5 Fairs and Welcome events at key locations
as they arrive in their new homes.
This year we are pleased to announce that Brighton Freshers’ Fair will again take place at the American Express
Community Stadium. Our Eastbourne Fair will be held in the Sports Hall, International Welcome in Cockroft Hall, PGCE
Welcome at our Falmer campus and Northbrook Fair in Northbrook College once again.
Book and pay before
the 6th of July 2018
Get a FREE plasma
advert worth £600
during October 2018
These are very popular events so don’t delay! It’s first come, first served.
Brighton Freshers’ Fair Eastbourne Freshers’ Fair Northbrook Freshers’ Fair
Thursday 27th September Tuesday 25th September Date : TBC
American Express Community University Sports Hall
Stadium, Village Way, Brighton Hillbrow, Denton Road, Northbrook College
BN1 9BL Eastbourne BN20 7SR
Standard stall: £100.00
Premium stall: £1350.00 Premium stall: £400.00
Standard stall: £850.00 Standard stall: £300.00
International Welcome Fair PGCE Welcome Fair
Date : TBC
Date : 19th of September BSU, Falmer Campus
Cockroft Hall
Standard stall: £200.00
Standard stall: £300.00
Need help planning your campaign? Contact Aaron Salins T | 01273 642874 E: a.salins@brighton.ac.uk
Need help planning your campaign? Please call 01273 642874 for advice or email ubsum@brighton.ac.uk 3
www.brightonsu.com brightonstudentsunion @SUBrighton 3
Freshers’ Essential Booklets A1 Wallplanner
Target our students before they arrive arrive and have The Students’ Union wallplanner is a A1 sized landscape
an advert in our A5 folder that has 12 info cards that are poster that will be pinned to thousands of students’ walls for
tailored to Brighton, Eastbourne, Hastings and Northbrook the academic year. As well as being prominently displayed in
students. all Halls of Residence kitchens, it is distributed to the
thousands who attend our Freshers’ Fairs.
It is mailed to over 8000 new students one month
before they arrive so they’re able to look through it at PLEASE NOTE :
length before they start their university life.
Booking deadline for wallplanner ads : Deadline for all adverts
The A5 cards are site specific and each is tailored to booked in is the 29th of June 2018
Brighton, Eastbourne Hastings and Northbrook and provides Artwork deadline for wallplanner ads : 6th of July 2018 –All
a comprehensive guide to beginning University and details artwork must be supplied as print resolution PDF or high
of our hugely popular Freshtival events. In addition, surplus resolution CMYK image with 3mm bleed on all sides. Please
copies of the folder will be distributed throughout the year email artwork and copy to a.salins@brighton.ac.uk
at events, with an online version available to view and
download from the website for a wider reach too. Ad sizes : Lozenge box is sized 105mm x 105mm and please
call regarding masthead sizes.
PLEASE NOTE :
Brighton print run 7000 :
Booking deadline for all guides : Deadline for all adverts Lozenge box £600.00
booked in is the 29th June 2018
Artwork deadline for all guides : 6th July 2018 – All artwork
must be supplied as print resolution PDF or high resolution
CMYK image with 3mm bleed on all sizes. Please email
artwork to a.salins@brighton.ac.uk
Artwork size for all A5 portrait sized guides are as follows :
A5 Full page (mm): H210 x W148 plus 3mm bleed
Half page (mm): H105 x W130 plus 3mm bleed
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Full page £1500.00
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Brighton
Wall Planner
Ad
Need help planning your campaign? Contact Aaron Salins T | 01273 642874 E: a.salins@brighton.ac.uk
Need help planning your campaign? Please call 01273 642874 for advice or email ubsum@brighton.ac.uk 4
www.brightonsu.com brightonstudentsunion @SUBrighton
Freshers’ Welcome Bags
The Freshers’ Welcome Bag is a branded re-useable canvas bag which is given out to all students
who attend our Freshers’ Fairs and is used to hold goodies, flyers and information from the
Students’ Union and external companies.It’s well known that students love their freebies
and our Welcome Bags are eagerly received by thousands of students.
Add your A5 insert inside the bag or have your logo featured externally on all bags
Number of bags: 6,000
Insert type: A5 Flyer (single) £100.00 per thousand or £500.00 for all 6000 bags
One colour black logo on external part of the bag - £500.00
Media stalls on campuses
Proven to be one of the most effective ways to get your brand noticed!
Meet, greet, delight and engage students with your product,
service, installation or event. We have a whole host of events
at several of our partner and own Students’ Union venues that
you can occupy and engage with. All spaces are flexible have
high footfall and power is provided. Please book at least 7 days
in advance. Taster sessions and sampling may also be possible,
please contact us first. Poster/flyer distribution on campuses
Freshers’ fortnight rate £350.00 per day Display A4 or A3 posters and circulate A5 flyers with us.
Term time rate is £200.00 per day. The Students’ Union has A3 and A4 poster spaces in high footfall
areas aorund all of our campuses We distribute flyer packs to our
campuses.
10 x A3 or A4 posters - £250.00 per fmonth - excluding Freshers
Freshtival Guide Magazine 1000 x flyers - £250.00 per fortnight - exclduing Freshers
BN1 Magazine is the best place for all the latest news and events in Brighton & Hove and Sussex areas and therefore is picked up by all
students in Brighton. The magazine features all of latest news for music, culture; theatre, comedy, food and drink, events, sport and
festivals in Brighton and Hove. Brighton Students’ Union is working alongside BN1 and are doing 3 editions with a Freshers editions of the
magazinethat will be going out to all campuses and halls as well as be given out at Fairs.
Campus Guides Digital Screens - Bars and Cafes
PLEASE NOTE : Deadlines for all B5 portrait adverts is the Advertise on our plasma screens in all Brighton licensed
8th of August and please ensure a B5 sized (170mm (w) x cafe bars.
240mm (h) print resolution PDF with 5mm bleed is sent by
the 8th of August. Full Screen static advert One week £150.00
One month £300.00
brigh
Please
tonstu
dentsemail artwork to a.salins@brighton.ac.uk.
union
Print run : 15,000 copies
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West
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Full Page - £600.00
Winter
Confer
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d
Half Page - £450.00
DE
New Y
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JAN
Annual agreements and
FEB
Event sponsorships
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d
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The Students’ Union has a wide range of annual contracts
APR
with many varied clients. The varied customer base include e
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worldwide brands, nightclubs and bars, graduate recruitment,
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food and drink franchises as well as smaller independent shops
and online brands.
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Employing a campaign using a mix of digital, print and stall advertising is the best way
UG
us
o you of building and creating awareness for your brand and keeping them engaged over the
whole year. You can also sponsor a range of key events that the Students’ Union host
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such as Fresher and Graduation balls, Awards nights and large annual events.
21/07/20
15 14:15:16
POA : Contact Aaron Salins | a.salins@brighton.ac.uk or call 01273 642874
Need help planning your campaign? Please call 01273 642874 for advice or email ubsum@brighton.ac.uk 5
www.brightonsu.com brightonstudentsunion @SUBrighton
Website homepage web banner Social Media campaign
Take advantage with a prominent web banner on our homepage, Message over 10,000 students on an active and engaging social
leading directing to your chosen web page or site that is featured media community. Our Facebook posts can reach up to over 4000
on a cycle on all pages of the wesite students per post and get over 1000 new likes just over Freshers’
fortnight so expect even more this year.
Direct link to URL - Size is 468 wide x 60 pixels static 72 dpi
Prices are based on individual posts with text, photos and a link
Per month £400.00, Per term £1200.00. works well with any marketing campaign. It is affordable and higly
effective in terms of conversion for shares, retweets and likes.
NUS Extra Local Discounter
Are you a local business and have an exclusive discount that
you’d like to promote to all of our Brighton student NUS Extra Facebook
cardholders? Up to 50 words including a
website link and a jpeg image
We currently have over 10,000 current students that use their
NUS Extra card frequently to get nationwide, online and local Twitter
deals. If you’d like to honour a local discount as a local partner Up to 140 characters
then please contact us | a.salins@brighton.ac.uk including a website link
and a jpeg image
Cost : £150.00 exc VAT
PLEASE NOTE : Please pre
book by two weeks in advance
due to limited space - priority is
given to Union campiagns but
will be pasted within a 7 day window
App promotion
Do you have an App that
you’d like to promote to our
students?
You can have your App
button featured on our
recommended Apps web
page which will be
promoted to all new students
before they arrive as well as
all students when they are
back at University
Cost : £250.00 per month
£350.00 all year
Need help planning your campaign?
Contact Aaron Salins
T | 01273 642874 E: a.salins@brighton.ac.uk
Need help planning your campaign? Please call 01273 642874 for advice or email ubsum@brighton.ac.uk 6
www.brightonsu.com brightonstudentsunion @SUBrighton
Website statistics All statistics taken from the Brighton Students’ Union Google Analytics account or from the MSL website
reporting service.
Advertise
Advertiseon
onBrighton
BrightonStudents’
Students’Union
Unionwebsite www.brightonsu.com.
website Our Our
www.brightonsu.com. website is visited
website by hundreds
is visited of thousands
by hundreds of visitors
of thousands each each
of visitors
year and last year we had 636,123 pageviews from over 116,000 website sessions, with over 66,000 of those as new visitors.
year and last year we had 636,123 pageviews from over 116,000 website sessions, with over 66,000 of those as new visitors.
Website statistics from the 2015/16 academic year
Average monthly statistics
Sessions Users per Month Page Views Website Log-ins per Month
13,014 9,038 49,142 907
All Student E-Newsletters
The Students’ Union E-Newsletter is sent to approx 22,000
The Students’ Union E-Newsletter is sent to approx 22,000
studentemail
student emailaccounts
accountsevery
every two
two weeks,
weeks, updating
updating them
them on all
on all
the key events and activities coming up on campus.
the key events and activities coming up on campus. To ensure
relevance, there is a tailored E-newsletter for each of our main
To ensurerelevance,
sites there is a tailored
at Brighton, Eastbourne E-newsletter for each of
and Hastings.
our main sites at Brighton, Eastbourne and Hastings.
Directimage
Direct imagebanner
bannerlink
linktotoyour
your chosen
chosen URL
URL
600 wide x 120 high pixels – 72 dpi
600
Copywide
andx image
120 high pixels – 10
deadline: 72 days
dpi prior to campaign start
Copy and image deadline: 10 days prior to campaign start
Brighton 18,500 - £400.00
Eastbourne
Brighton 2,500
16,500 - £100.00
- £400.00
Hastings 750
Eastbourne - £-50.00
2,500 £100.00
Hastings 750 - £ 50.00
All £500.00
All
Our£500.00
targeted campus newsletters are built in-house by our
marketing team, resulting in our campaign open rates
regularly exceeding sector average.
Industry statistics taken from -
http://www.smartinsights.com/email-marketing/email-communications
-strategy/statistics-sources-for-email-marketing/
Need help planning your campaign?
Contact Aaron Salins
T | 01273 642874 E: a.salins@brighton.ac.uk
Need help planning your campaign? Please call 01273 642874 for advice or email ubsum@brighton.ac.uk 7
www.brightonsu.com brightonstudentsunion @SUBrighton
It’s easy to book marketing with us.
Download a form: www.brightonsu.com/aboutus/marketing/
Simply complete the form and email or post it back to us.
We look forward to working with you.
Contact us
Aaron Salins – Sales and Contracts Manager
Email – a.salins@brighton.ac.uk
Telephone 01273 642874
Term Term Dates
1st TERM 24th Sept – 14th December 2018
2nd TERM 7th January – 29th March 2019
3rd TERM 23rd April – 7th June 2019
Need help planning your campaign? Contact Aaron Salins T | 01273 642874 E: a.salins@brighton.ac.uk
Need help planning your campaign? Please call 01273 642874 for advice or email ubsum@brighton.ac.uk 8
www.brightonsu.com brightonstudentsunion @SUBrighton
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