BRUNCH IS SERVED CALL ON EASY, ELEVATED CLASSICS - Let cleanliness build customer confidence - Gordon Food ...
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ISS U E 1, 2022 // GFS.CA BRUNCH IS SERVED Let cleanliness CALL ON EASY, build customer ELEVATED confidence CLASSICS
In This Issue... 7 10 4 It’s Always a Great Time for Brunch Satisfy the brunch appetite with flavour and creativity. 7 Make a Clean First Impression Set high standards, so diners Plan for Success notice when they walk through the door. 10 Three Ways Technology UPCOMING DATES AND EVENTS Helps Your Business MAY 19 Father’s Day The right tools can increase Show all the dads some love with your customer base, 05 Cinco de Mayo hero sandwich specials and barbecue drive profits and manage Give customers a Mexican fiesta with favourites. your team. always popular spicy global flavours. 21 Indigenous Peoples Day 08 Mother’s Day Celebrate the culture of native Offer flowers or a complimentary FEATURED RECIPES Canadians with recipes featuring the dessert to help people celebrate three sisters—corn, squash and beans. Mom’s special day. 12 Veggie Breakfast Dosa 13 International Hummus Day JULY Give springtime snacking a global 13 Beet Chorizo appeal with this Mediterranean 01 Canada Day Breakfast Bowl Show your national colours with red favourite. and white strawberry shortbread 15 World Baking Day kebabs or maple anything. 14 Birria Benedict Pastries, sweet treats, artisan breads 07 World Chocolate Day …ooh, you had me at pastries. Cake, cookies, ice cream … something 23 Victoria Day wickedly chocolate this way comes. Go traditional (afternoon tea and 14 30 International Day of Friendship coronation chicken salad) or go Encourage friends to grab a meal beyond (pints and burgers) for the together and post photos on social arrival of grilling season. media. JUNE 31 Harry Potter’s Birthday Charm guests by conjuring up 16 World Tapas Day shepherd’s pie and Yorkshire pudding Make a big impression with a small specials. plates menu or shareables menu the whole week. We didn’t burst on the scene yesterday. Since starting as a butter and egg delivery service Stay connected with 125 years ago, Gordon Food Gordon Food Service® Service® has been here for every customer, every order, every delivery, every day. gfs.ca/ideas HERE FOR GOOD We’re Here for Good. FOODSCAPE • GFS.CA 3
It’s always a great time for BRUNCH Satisfy the brunch appetite with flavour and creativity. Brunch is a place where “Having 600 items for brunch … those days are gone,” said Gordon Food cross-utilization and comfort Service® Consulting Chef Nicholas foods combine. It’s an enticing Gonring. “You can have 10 really good way to satisfy breakfast lovers brunch items and create a really great value for customers.” and the lunch bunch, calling on a small, easy-to-execute Play with your food menu of elevated classics. Enhance the experience with brunch innovation. Incorporate global All-day dining and brunch menus flavours. Surprise guests by swapping enjoyed popularity before the out a traditional ingredient. Add a pandemic. That appetite continued sauce to elevate the dish. It can be during the past 22 months, as people accomplished by calling on items used ate breakfast comfort foods outside of elsewhere on the menu. the traditional breakfast meal. He reimagined three brunch menu “Brunch is an awesome option to This suggests an opportunity for staples—crepes, bennies and bowls— take things you serve for lunch and restaurants to lean back into brunch to include global ingredients, zesty dinner and use them for breakfast,” business, with an eye on creativity, sauces and plenty of space to use he said. “You can turn your inventory labour capability and ingredient playful ingredients: over faster and customers won’t cross-utilization. see any redundancy in presentation y Dosas. This Indian version of a because they are so different from crepe is made with rice and lentils, your entrée items.” providing a tasty vegan option that can be a carrier for many fillings. y Bennies. Eggs Benedict go Mexican by subbing braised birria meat for the traditional ham. Blend some birria sauce into the hollandaise for a pop of colour and flavour. y Bowls. This versatile menu star takes a healthy twist with rice, grains, legumes, beets and a potato churro, or include eggs (any style) with global condiments. 4 FOODSCAPE • GFS.CA
STACK UP YOUR OWN BENNY Top it off. Put your own spin on the 4 hollandaise sauce by incorporating global flavours or seasonal herbs.. Poach to perfection. Turn the ordinary 3 egg into a thing of beauty with slightly firm, opaque whites that encase the tasty yolk. Layer on the flavour. Consider braised 2 meats, grilled seafood or marinated veggies to enhance this breakfast favourite. A sturdy base. Use the right palette 1 for your work of art. Stick with the traditional English muffin or try focaccia bread or even a sweet potato. Set your brunch apart Brunch with benefits To make brunch stand out, Gonring A well-planned brunch menu helps urges menu differentiation. in other ways. When offered during The French chef’s hat has “Everybody knows what a crepe is, specific days and times, brunch builds but a dosa is thinking through things a following. Combined with a Bloody 100 pleats, said to represent with a global approach—it’s more Caesar menu, there are bar profit the 100 ways to cook an unique than a crepe, so it sets you possibilities. Brunch items also can be egg. Don’t overlook the apart. But in the end, it’s just a carrier portable with the right packaging and you can fill any way you like and presentation. simple egg—an inventory market it as global, healthy, flavourful.” Most of all, you can create an exciting staple that can be prepared Don’t let dosas be your only handheld. brunch menu and execute it with an in a multitude of ways—as Brunch burritos are customizable and eye on making labour more effective. sandwiches can be built using muffins, Don’t spend hours peeling potatoes or an easy way to energize waffles or pancakes as carriers. All of chopping salad ingredients, Gonring brunch. these can include unique, authentic or explained, because it doesn’t get seasonal ingredients. noticed by customers. Differentiation doesn’t mean “If you’re going to invest in labour, abandoning brunch mainstays. do it in a way that comes back to Incorporate the nachos from your enhancing the dining experience,” he appetizer lineup into brunch by adding said. “Use your time and labour to eggs, bacon or sausage to a pile of make something different. There’s no Breakfast nachos are up chips, cheese, onions, peppers, sour sense in spending time on thoughtless 124% on menus over the cream, avocado slices and salsa. labour that doesn’t get you ahead of your competitors.” past four years. Tostadas This formula calls on ingredients you already stock to create options have shown 72% growth consumers enjoy. Flavor & The Menu Ask your Gordon Food Service Sales on morning menus. reports breakfast nachos are up 124% Representative about operational on menus over the past four years. and culinary strategies, as well as Source: Flavor & The Menu Tostadas have shown 72% growth on recipes to make your brunch menu morning menus. stand out. FOODSCAPE • GFS.CA 5
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Make a clean first impression Set high standards, so diners notice when they walk through the door. Clean is king in the food customer’s experience with your business. From that point, all other industry. Aside from obvious reactions are filtered through that health implications, a clean initial impression. This is known as a space enhances your overall “first impression filter,” and you can’t business. Regardless of the afford to stumble. After all, there’s truth to the adage “you don’t get a quality of food or service, a second chance at a first impression.” space perceived as unclean will leave customers with a Cleanliness adds value negative impression. Public spaces are important. Creating the best image for your location in The moment customers walk through those first moments is paramount to your door, the judgment meter building consumer confidence. That’s is running. Statistics in a recent because no one’s immune to forming Forbes article showed it only takes a quick negative impression: a consumer seven seconds to lock y Were you hit with a musty in their first impressions about your smell when you walked through space and your business. the door? Seven seconds feels awfully fast. y Did the server miss cleaning But when you dig in, it makes sense. some spill from the table before Although seven seconds represent you were seated? a tiny snippet of information, that y Was everything going great until duration represents 100% of a you went into the bathroom? FOODSCAPE • GFS.CA 7
ADVICE FROM THE FIELD Brunch can be a profit-maker, as long as you have the support staff with skills to execute it. We asked our specialists for their thoughts on brunch. GLOBALLY-INSPIRED FLAVOURS Brunch is the epitome of comfort. Globally-inspired flavour twists can be as easy as adding ready-to- use sauces and seasonings to your core menu ingredients. It’s a great strategy to turn your inventory faster and create menu excitement for customers. If brunch is right for you, set up a dedicated brunch team to champion the concept, and take on additional training if needed. TERESA WELLER Guests get a sense of cleanliness With a clear schedule of tasks, BUSINESS SOLUTIONS SPECIALIST immediately, and it’s impossible to outlining what needs to be done, by turn disgust into delight. Getting when, and by whom, the efficiency POUTINE off to a clean start makes guests by which it is done will increase. Your My favourite brunch ideas are the much more forgiving of other space will become better organized breakfast poutines from OEB Breakfast shortcomings—an edge that may be and, most importantly, everyone in Co. in Calgary, AB. They are innovative valuable when you’re short-staffed that space will be safer. and combine traditional breakfast or making menu changes because items with brunch staples like bacon, of supply-chain limitations. Consider The payoff: better business eggs and hash browns in hip and these statistics: Don’t be afraid to signal to customers trend-setting ways. They use quality that you take cleaning seriously. ingredients, prepare them y 51% of visitors will overlook The inclusion of hand sanitizers, simply, and execute at a poor service if the space visual signage indicating procedures very high level to create is clean and inviting. an elevated brunch and actions taken by staff and y 57% report a clean table management will show customers experience in a fun, is more important than the the environment they are dining in is casual environment. quality of the food. safe and clean. The confidence you DARREN LEXA y 73% say a smelly restroom create can boost your success. CULINARY SPECIALIST is worse than receiving the With this in mind, the direction wrong order. seems clear. By maintaining a clean BENEDICTS, WAFFLES, Planning makes perfect space and signaling that you take OMELETS Clearly, a clean and welcoming cleanliness seriously, you build My three brunch consumer confidence and word of favourites are appearance is vital to your success with customers, but it’s only half mouth or social media buzz. Benedicts, waffles and omelets. Benedicts of the equation. If success is where Ultimately, it leads to loyal customers. can be served with many talent meets opportunity, then your These customers will return again different twists and turns, with employees—your talent—also have a and again, and they will recommend different sauces or egg preparations. pretty loud voice. a space they know is safe and clean Waffles with a twist—duck and to their families and friends. maple syrup, topped with crumbled This doesn’t happen by accident. caramel—add menu possibilities. Consistent cleaning is planned. Omelets have no limits. Showcase Taking time to develop a standard Make your business sparkle. cheeses, proteins, sauces, toppings operating procedure for cleaning Customers will notice. Ask your and even creative sides. will pay dividends on a daily basis. Gordon Food Service® Sales STEPHANE RENAUD Representative how to get started. CULINARY SPECIALIST 8 FOODSCAPE • GFS.CA
IntelliCare TM A complete hand care solution SKIN CARE PROGRAM Proper hand hygiene is essential, inexpensive and easy to do with a Diversey hand hygiene system. Perfect for food service, hospitality, healthcare, education and retail applications. Benefits • Mild formulations for high frequency food service use • Uses up to 50% less product compared to other systems • One dispenser for liquid or foam products • Lockable or keyless access • Attractive, durable manual dispenser design in black or white For more information, contact your Gordon Food Service® Sales Representative. All logos and trademarks are owned by or licensed to Diversey, Inc. © 2021 Diversey, Inc. All Rights Reserved. 91914-SAL en (21/348)
Three ways technology helps your business The right tools can increase your customer base, drive profits and manage your team. The proliferation of restaurant technology has improved restaurant operations in many ways, but it also has the potential to create confusion and difficult decisions. How can you be certain technology aligns with your business goals? What results should your operation expect when adding a new piece of technology? While the number of technology companies serving the restaurant industry multiplies, it’s helpful to organize them in broader categories that reflect how they’re meant to help your business. Most tech solutions are designed to help restaurants in at least one of the following three areas: 1. Improving customer experience 2. Increasing profitability 3. Managing and optimizing staff Let’s take a look at each area more closely and examine the different types of beneficial technology available: 10 FOODSCAPE • GFS.CA
Improving Increasing Managing and 1 customer 2 profitability 3 optimizing staff experience On some level, all technology should Your staff is the backbone of your Customers increasingly expect lend itself to increasing profitability. restaurant. Whether it’s hiring new technology to be part of their The areas highlighted here have a people or retaining your team, restaurant interaction, whether strong connection to keeping an eye technology should allow you to on-premise or online. Putting your on operating costs and improving improve processes, communicate best digital foot forward is critical for your bottom line. more effectively and automate basic creating a positive experience. management tasks. Inventory management. The right Website building and management. inventory management software helps Human Resources. There are a variety Your website is often the place a you avoid product loss, manage costs of solutions available to streamline customer first encounters your brand. and execute the process efficiently. HR functions for your team. It’s also a hub for online ordering and Recipe costing. These tools make Payroll. Payroll management can reservations. developing, adjusting and pricing be a headache, but there are many Online ordering and delivery. recipes easier. This goes directly software solutions that simplify Customers increasingly “shop” online to profitability. the process. for options with the recent rise in Purchasing. A good purchasing Hiring. Restaurants constantly off-premise dining. solution will streamline managing need to find and hire talent, and Reservations. These platforms allow vendor relationships and make your the right staffing software can be customers to plan their visit, adjust process more cost-effective. a valuable tool. their plans easily and, best of all, Phone and chat bots. Expand your Scheduling. Offering schedule skip the wait line. customer service process at a lower transparency and flexibility can be Automated and contactless payment. cost and free up time so people can a major part of retaining staff and These technologies offer several focus on other tasks. avoiding shortages. customer benefits, from the ability Kitchen automation. This growing to pay quickly and on their own area of restaurant tech can automate For more restaurant industry solutions timing to increased safety. simple kitchen tasks and let you do and insights, visit backofhouse.io. CRM and loyalty. Use your data to more with less staff. build CRM (customer relationship management) tools. Promote special events and menu specials, customize messages to your regular, and even not-so-regular, customers. Catering and events. Provide more automation and a sense of immediacy to customers looking for event spaces and catering services. FOODSCAPE • GFS.CA 11
Meet the crepe of Southern Indian street food. This dosa batter is made with lentils and rice flour, creating a global flavour that’s also gluten-free. It’s also versatile–a carrier ready to be filled with an array of ingredients before rolling, folding and serving with sauces and condiments for dipping. 9. Ferment the mixture by placing it in a non-reactive storage container about twice the volume of the batter. Cover with plastic wrap and let it rest at room temperature overnight. NOTE: The batter isn’t ready YIELD until there are noticeable air bubbles throughout the 1 8-oz. serving batter. This could take two days (or warmer PREP TIME air temperature). 5 minutes COOK TIME Refrigerate the fermented batter until needed for service. 3 minutes SUGGESTED PRICE $9.00 PREPARE THE VEGGIE BREAKFAST DOSA: 1. Pour the dosa batter into the middle of the unheated pan. VEGGIE BREAKFAST DOSA 2. Spread the batter using a 3 oz. spoodle with a flat bottom, spreading the batter to completely and evenly cover the pan surface. INGREDIENTS DOSA BATTER 3. Sprinkle the za’atar seasoning on the dosa batter and 3 oz. Recipe: Dosa Batter 1 c. Ivory White Lentils season with salt and pepper while the batter is wet. ¼ tsp. Za’atar Spice 1 qt. Water (for soaking lentils) Turn the heat to high and cook. to taste Kosher Salt 10 oz. Water (to puree lentils) 4. Spray the top of the dosa gently with pan spray to to taste Trade East® Ground Black Pepper 3 c. Rice Flour, sifted prevent cracking as it cooks. as needed Gordon Choice® Pan Coat Spray 14 oz. Water 5. Melt butter in a sauté pan and sauté the greens, 2 ct. Gordon Choice Large Eggs, scrambled garlic, shallot and crushed red pepper. Season with PREPARE THE DOSA BATTER: salt and pepper. 1 Tbsp. Gordon Choice Unsalted Butter 3 oz. Markon® Ready-Set-Serve® Urban Blend 1. Wash the lentils in a mesh strainer under cold water 6. Top the dosa with the shredded mozzarella as it Salad Mix until the water turns clear. cooks. The total cooking process should take ¼ tsp. Markon Ready-Set-Serve Peeled Garlic 2. Mix the lentils with 1 qt. of water in a storage 3 minutes, finishing as the dosa pulls away from the 1 oz. Shallot, peeled container. Soak for 6 hours at room temperature. pan and browns on the edges. 3. Drain the lentils in a mesh strainer and rinse with 7. Remove the dosa pan from the heat and add the ⅛ tsp. Trade East Crushed Red Pepper cold water to remove starchy residue. sautéed greens mixture evenly, allowing it to stick to 2 oz. Mozzarella Cheese, shredded 4. Purée the lentil mixture in a blender. the cheese. 1 oz. Recipe: Red Pepper Jam, optional 8. Fold the dosa in half twice for plating. 5. Create a smooth, thick batter by streaming in cold 2 ct. Recipe: Oven-Dried Tomato Halves, optional water (about 10 oz.) with the blender on high. 6. Scrape down the sides of the blender to fully purée TO PLATE: and remove lumps. 1. Place the dosa in the centre of a plate or coupe. *For the full recipe, search 7. Whisk together the lentil purée and sifted rice flour Add the eggs, any remaining greens, the red pepper Veggie Breakfast Dosa at gfs.ca in a large stainless steel bowl. jam and oven-dried tomato halves, if using. 8. Add the remaining water (14 oz.) and whisk until smooth. NOTE: Optional garnishes could include fennel fronds and shaved fennel. 12 FOODSCAPE • GFS.CA
Everyone knows how valuable bowls are for cross-utilizing ingredients. Bowls showcase items from your main menu and give them new appeal. This recipe creates a plant-based beet chorizo, which helps battle the high cost of proteins with a brunch option that goes far beyond sausage crumbles. YIELD 1 10-oz. serving PREP TIME BEET CHORIZO 10 minutes COOK TIME BREAKFAST BOWL 10 minutes SUGGESTED PRICE INGREDIENTS $9.00 3 oz. Recipe: Basic Heritage Rice ½ ct. Recipe: 6 Minute Egg 1 oz. Gordon Choice® Fire Roasted Salsa Verde ROASTED 4. Wrap each beet individually, first in a piece of 1½ oz. Recipe: Roasted Beet Chorizo, bulk BEET CHORIZO BULK parchment, followed by a sheet of foil. Place on 1½ ct. Recipe: Potato Churros a roasting rack inside a sheet tray. 2 oz. Markon® Ready Set Serve® Yield: 90 oz. 5. Roast for 1 hour, or until they are just cooked through. Pico de Gallo Guacamole 6½ lb. Beets 6. Cool the wrapped beets completely under 1 oz. Recipe: Smoked Paprika Aioli ½ oz. Kosher Salt refrigeration. 1 Tbsp. Markon Ready Set Serve Cilantro, ¾ oz. Gordon Choice Canola/Extra Virgin Olive Oil 7. Unwrap and quarter the beets. or garnish 75/25 Blend 8. Pulse the beets in batches using a food processor 2 Tbsp. Trade East® Smoked Paprika to create a uniform small dice or fine grind. 2 Tbsp. Trade East Hot Chili Powder 9. Line a perforated sheet tray with cheesecloth, placed TO PLATE: 1 Tbsp. Trade East Ground Chipotle Chili Pepper on top of an additional sheet tray. Spread the beet 1. Reheat the rice with a little water in a non-stick 1 tsp. Trade East Ground Cumin granules evenly on the cheesecloth and refrigerate sauté pan and place in the centre of a bowl ¼ tsp. Trade East Ground Cinnamon uncovered overnight to remove excess moisture. to plate. ½ tsp. Trade East Ground Coriander 10. Store the beets in a stainless steel bowl for the 2. Place the egg half on top of the rice so the yolk ¼ tsp. Trade East Ground Nutmeg cooking process. doesn’t spill. ¾ oz. Kosher Salt 11. Combine all of the spices and salt in a mixing bowl. 3. Spoon the salsa verde around the egg. 4½ oz. Gordon Choice Canola/Extra Virgin Olive Oil Reserve spice mixture for cooking. 4. Sauté the beet chorizo in a non-stick sauté pan 75/25 Blend 12. Heat a large rondeau over medium/low heat and to bring to temperature. Work quickly to avoid 4½ oz. Markon Jumbo Red Onion, small diced add the oil. scorching or adding any colour. Spoon the beet ¾ oz. Markon Ready Set Serve Peeled Garlic 13. Add the onions and garlic and sweat down chorizo around the rice in the bowl. 4½ oz. Mezcal (do not brown). 5. Place prepared potato churros next to the 2½ oz. Gordon Choice Red Wine Vinegar 14. Add the ground beets and turn the heat to medium beet chorizo. 13½ oz. Recipe: Red Pepper Paste high, sautéing with a wooden spoon or spatula. 6. Dollop the guacamole around the perimeter of the 15. Fold in the spice mixture, stirring to evenly coat rice and squeeze aioli from a bottle to make dots PREPARE THE ROASTED BEET CHORIZO BULK: the beets. of sauce. 16. Deglaze the pan with the mezcal and red wine 7. Garnish with torn cilantro leaves. 1. Heat a convection oven to 350°F. vinegar, and reduce the liquid by at least half. 2. Trim and peel the beets, removing and discarding 17. Fold in the red pepper paste to give the chorizo body. the stem and outside skins. 18. Taste and adjust with salt and pepper, if desired. 3. Combine the beets with ½ oz. of salt and ¾ oz. of oil 19. Serve immediately. *For the full recipe, search and toss in a stainless steel bowl. Beet Chorizo Breakfast Bowl at gfs.ca FOODSCAPE • GFS.CA 13
YIELD 1 12-oz. serving PREP TIME 5 minutes COOK TIME 5 minutes SUGGESTED PRICE $12.99 Separate yourself from the crowd BIRRIA BENEDICT with a simple Benedict like no other. INGREDIENTS Out with the ham slice, in with the TO PLATE: sensational birria flavour. Slow- 1 ct. Gordon Choice® English Muffin, sliced and toasted 1. Split the English muffin in half and place it, braised osso bucco made in batches cut-side up, on a ¼ sheet tray under the broiler creates many servings and simplifies 2 oz. Recipe: Birria Braised Beef Batch or salamander. prep at serving time. Add some zip to 2 ct. Gordon Choice Large Eggs 2. Toast until the cut side is golden-brown. the hollandaise sauce with braising 1 oz. Markon® Ready Set Serve® Frozen Chunky Avocado 3. Crack both eggs into separate 4 oz. souffle cups liquid and you have a new take on a and bring them to the poaching station. brunch tradition. 1 oz. Gordon Choice Hollandaise Sauce Mix 4. Whisk the hot water so it swirls inside the pot. ½ oz. Water 5. Pour the eggs into the water, one at a time, so they ½ oz. Broth from Braised Birria don’t crowd one another. ¼ oz. Cotija Cheese, grated 6. Poach the eggs until the whites are no longer ½ tsp. Markon Ready Set Serve Cilantro Leaves, opaque and the yolk is soft-poached, then remove for garnish with a slotted spoon. PREPARE THE BIRRIA BENEDICT: 7. Heat the braised beef with a few tablespoons of water in a sauté pan on medium-high heat as the 1. Fill a medium sauce pot with water on low to eggs cook. medium heat for poaching the eggs. Season the 8. Place the English muffins down next to each other. water, as desired, with salt and a splash of vinegar. Cover both English muffins, wall to wall, with equal 2. Heat a salamander or broiler to high heat. portions of beef. 3. Create the birria hollandaise using a 2:1 ratio: 9. Slide the poached eggs on top of the braised beef, hollandaise mix and liquid (equal parts birria braising followed by 1 oz. of hollandaise per egg. broth and water). 10. Dust the sauce with grated cotija cheese, 1/2 oz. of 4. Boil the liquid and then whisk in the hollandaise avocado per egg and leaves of cilantro for garnish. powder vigorously until fully combined, smooth and viscous. Reserve until needed for service. NOTE: For visual height, julienne some corn tortillas and drop them in the fryer briefly to create a functional garnish. *For the full recipe, search Birria Benedict at gfs.ca 14 FOODSCAPE • GFS.CA
Rise to the Occasion Let the Lift Collection display your food art with elegance. The Lift Collection from American Metalcraft® consists of interchangeable bowls, plates, pedestals and domes that support custom configuration. Elevate your culinary creation, save valuable table or counter space, entice guests and increase your cheque average. Shop United Restaurant Supplies® or ask your Gordon Food Service® Sales Representative about these and www.united-rs.com other spring holiday and brunch service products.
SCAN. KNOW. GO. QR code stickers from GFSImpress The new normal includes QR codes. Their use is up 750% during the pandemic. Custom print QR code stickers or menus with GFSImpress. Select the quantity you need to replace worn tabletop QR codes. Stock up on QR code stickers with your logo and affix them to takeout packaging. They’re a great way to gather data and promote your business. Find out more at ca.gfsimpress.com. gfs.ca ©2022 Gordon Food Service® 010522/496200/CA
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