Building tomorrow's labour market together - STAR'S strategy 2018-2021: rC lff Danish Agency fo r Labour = = M arket and Recruitment

r C lff) Danish A gency fo r Labour
 = = M a rk e t and R ecruitm ent

       STAR'S strategy 2018-2021:

       Building tomorrow's
       labour market
       together

Mission and vision

    Th e mission describes th e purpose o f STAR
    an d is th e reason behind the establishm ent o f STAR.

    STAR's mission:

    STAR p r o m o te s e ffe c tiv e
    la b o u r m a r k e t p o lic y by w hich
    businesses receive t h e necessary
    la b o u r a n d as m a n y citizens as
    possible have a job o r are
    in e d u c a tio n .

2   STAR s tra te g y 2018 - 2021

T h e vision sets th e course o f our
am bitions a t STAR.

STAR's vision:

• STAR m a k e s it possible
  t o m a k e decisions r e g a r d in g
  th e la b o u r m a r k e t
  on a q u a lif ie d basis

• STAR m a k e s it possible to
  t r a n s f o r m la b o u r m a r k e t
  p o lic y in to e ffe c tiv e p r a c tic e
  t h a t b e n e fits citizens

• STAR m a k e s it possible f o r
  businesses to receive the
  n e ce s sa ry la b o u r

                                        STAR s tra te g y 2018 - 2021   3

STAR s tra te g y 2 0 1 8 -2 0 2 1

W o rk a t STAR

  The tasks p e r fo rm e d a t STAR are essential fo r the
  d e v e lo p m e n t o f th e Danish la b o u r m a rke t. It is th e re fo re
  im p o r ta n t t h a t we can be p ro u d o f th e p ro d u c ts th a t w e
  deliver a n d t h a t o ur ow ners a n d users fin d th e m helpful.
  W e k n o w t h a t only th ro u g h c o o p e ra tio n w ith our
  sta ke h o ld e rs can we m ake a real d iffe re n c e . A n d only by
  a d d in g value t o o ur p a rtn e rs can we achieve o ur goals.

  A pre re q uisite fo r success a t STAR is an a ttr a c tiv e and
  d e v e lo p in g w o rk p la c e fo r everyone. STAR should be a
  w o rk p la c e w ith a high d e g re e o f w e ll-b e in g , g o o d ca re e r
  o p p o rtu n itie s a n d a sensible w o rk -life b a la n ce . A t STAR,
  we show tru s t a n d re c o g n itio n , and w e re s p e c t each
  other's pro fe ssio n al com petences.

  It is vita l t h a t em ployees and m a n a g e rs have a close and
  tru s tin g c o o p e ra tio n . W e th e re fo re p rio ritis e a m b itio u s
  a n d stro n g m a n a g e m e n t t h a t can cre a te a fr a m e w o r k fo r
  an exciting, ch a lle n g in g a n d a ttra c tiv e w o rk p la c e th a t
  sets th e course f o r w o rk a n d th a t tra n s la te s s tra te g y
  into action .

                                                       STAR s tra te g y 2018 - 2021

The future
labour m arket

  T here are m a n y signs in d ic a tin g th a t th e la b o u r m a r k e t is
  d e ve lo p in g rapidly. T ech n olo gica l d e v e lo p m e n ts m ea n
  increasing d ig itis a tio n a n d in te rn a tio n a lis a tio n o f th e w a y
  w e w o rk a n d o f th e Danish la b o u r m a r k e t as a whole.
  The n u m b e r o f jo b fu n c tio n s t h a t can be a u to m a te d is
  a c c e le ra tin g , a n d this a u to m a tiz a tio n is likely to im p a c t
  unevenly across industries. D eve lop m en ts will create
  n ew jo b typ es, w hile o th e r jo b fu n ctio n s will disa p pe ar.
  The w a y t h a t la b o u r is o rg a n is e c will also change.
  W e are a lre a d y seeing new a n d looser e m p lo y m e n t form s,
  w ith m o re fr e q u e n t jo b changes.

  This d e v e lo p m e n t holds a n u m b e r o f new o p p o rtu n itie s .
  N e w ty p e s o f job will arise, a n d te le w o rk in g m eans t h a t
  e m ployees can m a tch w ith em ployers across g e o g ra p h ic a l
  locations. T e c h n o lo g ic a l d e ve lo p m e n ts w ill bring
  o p p o rtu n itie s to p re ve n t th e exclusion o f vu ln e ra b le
  g ro u p s fr o m th e la b o u r m a rk e t. Increasing d ig itis a tio n
  a n d secure d a ta sh aring c re a te an o p p o r tu n ity to p ro vide
  citizens a n d businesses w ith m ore in fo rm a tio n to help
  th e m m ake a p p ro p ria te decisions. D ig itis a tio n a n d d a ta
  s h aring also reduce th e risk o f errors a n d fr a u d , while
  s u p p o rtin g q u a lity, w o rk in g p ro ced u re s a n d due process
  th ro u g h u n ifo rm a n d professional case processing,
  b e n e fits a d m in is tra tio n a n d in te rp la y across reso rt areas.

                                                      STAR s tra te g y 2018 - 2021

A t jo b centres a n d u n e m p lo y m e n t insurance funds,
increased d ig itis a tio n m eans t h a t u n e m p lo ye d p e o p le
close to th e la b o u r m a r k e t can incre asin gly help
them selves. This d e v e lo p m e n t will fr e e - u p resources th a t
can be used to build re la tio n s w ith citizens fu rth e s t a w a y
f r o m th e la b o u r m a rk e t. Research in d ic a te s th a t a tru s tin g
re la tio n s h ip can be essential t o move citizens closer to
e m p lo y m e n t.

These new o p p o rtu n itie s also com e w ith new challenges.
The te c h n o lo g ic a l d e ve lo p m e n ts require skills u p g ra d in g
a n d increase th e need fo r cro s s-d is cip lin a ry skills
u p g ra d e s a n d tra in in g . N e w e m p lo y m e n t fo rm s a n d w ays
to o rg a n ise la b o u r w ill c h allen g e th e Danish co lle ctive-
a g re e m e n ts m o d e l a n d th e w a y th a t w e re g u la te and
legislate.

All these d e v e lo p m e n ts require th a t STAR w orks to
p ro m o te an e ffe c tiv e la b o u r m a rk e t policy. W e m ust help
ensure t h a t th e o p p o rtu n itie s o f the fu tu re la b o u r m a rk e t
are e xp lo ite d , t h a t businesses hcve th e la b o u r t h a t they
need, a n d t h a t as m a n y citizens as possible have a jo b or
are in e d u c a tio n . W e m ust continue t o m e e t o u r core tasks
by p ro v id in g g o o d services fo r citizens and businesses and
by assisting th e m inister a n d P a rlia m e n t in p o lic y -m a k in g .
A t th e sam e tim e , we m ust ensure im p le m e n ta tio n o f
e m p lo y m e n t policy, supervise, deliver a n d c o m m u n ic a te
th e necessary k n o w le d g e so t h a t th e m inister and
P arliam ent, citizens a n d businesses, m u n ic ip a litie s and
u n e m p lo y m e n t insurance fu n d s have th e b est possible
fo u n d a tio n fo r th e ir decisions.

STAR s tra te g y 2018 - 2021

Strategic
developm ent tracks

  STAR's s tra te g ic d e v e lo p m e n t tracks show h o w STAR will
  a dd re ss th e ch allen g es a n d o p p o rtu n itie s o f th e fu tu re
  la b o u r m a rke t. A g e n c y a n d o ffic e g o a ls w ill be set
  a n n u a lly f o r all o f th e d e v e lo p m e n t tracks. STAR w ill w o rk
  s y s te m a tic a lly t o m a n a g e a n d fo llo w -u p on
  all these goals.

  The s tra te g ic d e v e lo p m e n t tracks f o r STAR fo r th e p e rio d
  2018-2021 are:

  • Use o f know ledge
  • Priority on focused im p le m e n ­
     ta tio n a t the frontline
  • Inclusion th ro u g h digitisation
  • User involvement

                                                      STAR s tra te g y 2018 - 2021   9

Use o f knowledge

     STAR crea te s value f o r th e d e p a rtm e n t, politicians,
     businesses, citizens, m u n icip a litie s a n d u n e m p lo y m e n t
     insurance fu n d s by re a c tin g ra p id ly a n d w ith a g ility to
     d e ve lo p m e n ts in th e e m p lo y m e n t a rea. STAR does this by
     using in fo rm a tio n , d a ta a n d kn o w le d g e t o tra n s fo rm
     p o litic a l in te n tio n s in to legislation, t o d eve lop to o ls to
     ensure a c c u ra te im p le m e n ta tio n a n d to deliver solutions
     a n d services th a t a re considered useful a n d o f high quality.
     O u r w o rk w ith k n o w le d g e a n d c o m m u n ic a tio n
     s u p p o rts all o f o ur tasks.

     W e p u t our sta ke h o ld e rs a n d users in a b e tte r p o s itio n by
     c la rify in g p o litic a l inten tion s, evidence a n d k n o w le d g e
     a b o u t w h a t is h a p p e n in g in p ra c tic e . W e a re a g ile and
     cross-disciplinary, a n d we can g ra sp th e new o p p o rtu n itie s
     p ro v id e d b y new evidence a n d d a ta ty p e s - fo r e x a m p le to
     a lle v ia te lack o f la b o u r a n d pre ven t b o ttle n e c k situations,
     o r t o secure a m o re sim ple a n d e ffic ie n t p u b lic sector.
     W e m ake it possible to m ake p o litica l, m a n a g e ria l and
     professional decisions on an in fo rm e d basis, so t h a t
     a g re e m e n ts , reform s, rules a n d im p le m e n ta tio n initia tives
     have th e desired effects.

10   STAR s tra te g y 2018 - 2021

TA R s tra te g y 2 0 1 8 -2 0 2

GOALS FOR 2021

In 2021, we have d o n e m o re t o secure o ur p o s itio n as the
s tro n g e s t p ro fe ssio n al a n d k n o w le d g e -b a s e d a c to r in th e
e m p lo y m e n t a re a . W e c o m m u n ic a te o ur k n o w le d g e so
t h a t it is useful a n d accessible fo r all a n d so th a t it
s u p p o rts th e p o litic a l process, u n e m p lo y m e n t insurance
funds, m u n ic ip a litie s , citizens and businesses in th e best
w a y possible. W e ensure t h a t p o liticia n s a lw a ys have
re le v a n t k n o w le d g e a v a ila b le on which to base their
decisions, a n d th a t m u n ic ip a litie s a n d u n e m p lo y m e n t
insurance fu n d s are e q u ip p e d to im p le m e n t leg isla tio n and
in itia tiv e s in th e b est possible way.

W e have close c o lla b o ra tio n w ith researchers, o ther
k n o w le d g e producers, p ra c titio n e rs a n d social p a rtn e rs to
g a th e r a n d c o m m u n ic a te in fo rm a tio n . W e can q u ic kly test
p ro b le m s a n d solutions so t h a t new kn o w le d g e is
g e n e ra te d a b o u t w h a t a c tu a lly works.

In 2 021, STAR is known and recognised for:
• O u r a b ility t o h ig h lig h t a n d d o c u m e n t g o o d and
  e vid e n c e -b a se d e m p lo y m e n t p ra ctice in c o n n e ctio n w ith
  p o lic y -m a k in g a n d p re p a rin g p o litic a l proposals,
  a g re e m e n ts a n d re fo rm s re g a rd in g th e e m p lo y m e n t a rea.

• O u r d e v e lo p m e n t o f new m e th o d s fo r e m p lo y m e n t
  initia tives th a t a re based on best p ra c tic e globally.

• O u r a b ility t o link e vid e n c e -b a s e d k n o w le d g e w ith
  k n o w le d g e on p ra ctice , a n d t o p ro v id e citizens,
  businesses a n d fr o n tlin e em ployees w ith access to
  to o ls based on this kn o w le d g e .

STAR s tra te g y 2018 - 2021

Priority on focused
im plem entation
a t the frontline
     A core ta s k fo r STAR is t o ensure h ig h -q u a lity legislative
     w o rk a n d e ffe c tiv e im p le m e n ta tio n o f e m p lo y m e n t reform s
     a n d initia tives in close d ia lo g u e w ith o u r stakeholders.

     O u r a p p ro a c h to im p le m e n ta tio n is resu lts-b a sed and
     d iffe r e n tia te d to suit each m u n ic ip a lity a n d u n e m p lo y m e n t
     insurance fu n d . T h ro u g h tra n s p a re n cy , in v o lve m e n t and
     p rio ritis in g , we m a k e STAR visible a n d we p ro v id e help a n d
     kn o w le d g e fo r all a c to rs in th e e m p lo y m e n t a rea.

     Im p le m e n ta tio n is n o t fu lly c o m p le te until it reaches o u t to
     th e fro n tlin e em ployees w ho t a l k t o businesses a n d citizens.
     T he re fo re , we m a k e every e n d e a v o u r to ensure t h a t
     fr o n tlin e em ployees' skills have a solid a n d k n o w le d g e -
     based fo u n d a tio n a b o u t w h a t a c tu a lly w orks fo r citizens
     a n d businesses. This requires d ia lo g u e w ith p ra c titio n e rs ,
     researchers, e d u c a tio n a l institutions, businesses a n d
     sta ke h o ld e rs fo r g o o d professional sta n d a rd s . It also
     requires th a t we use kn o w le d g e fro m p ra c tic e t o s u p p o rt
     m un icip a litie s, u n e m p lo y m e n t insurance funds, a n d o th e r
     a c to rs in th e b est possible way.

14   STAR s tra te g y 2018 - 2021

S TA R s trate g y 2 0 1 8 -2 0 2 1   15

GOALS FOR 2021

In 2021, STAR s u p p o rts im p le m e n ta tio n o f re fo rm s and
initia tives r ig h t o u t to fr o n tlin e em ployees a t jo b centres
a n d u n e m p lo y m e n t insurance funds. This is th ro u g h t a r g e ­
te d and d iffe r e n tia te d im p le m e n ta tio n e ffo rts , hig h -
q u a lity leg isla tio n a n d le g a l counselling m a te ria l, and
th ro u g h c o m m u n ic a tin g c le a r p rin c ip a ls fo r g o o d e m p lo y ­
m e n t pro fe ssio n alism b u ilt on kn o w le d g e a n d d ia lo g u e
w ith p ra c titio n e rs , researchers, v o c a tio n a l a d u lt e d u c a ­
tio n a l fa cilitie s, m inistries, agencies, businesses a n d o th e r
o rg an isatio n s.

Im p le m e n ta tio n is focused a n d d iffe r e n tia te d a n d is based
on th e m u n ic ip a lity o r u n e m p lo y m e n t insurance fu n d in
q uestion a n d th e ir s itu a tio n , results a n d readiness fo r
im p le m e n ta tio n . STAR w orks closely w ith m u n ic ip a litie s
a n d u n e m p lo y m e n t insurance funds a t th e fo re fro n t, and
uses these as exam ple s o f b est p ra ctice. STAR also w orks
w ith o th e rs in need s u p p o r t t o stren g the n th e ir e ffo rts .

In 2021, STAR is known and recognised for:
• O u r a b ility to c re a te a b rid g e b e tw e e n p o litic a l in te n t ­
  ions a n d th e re a lity o f businesses, m u n icip a litie s and
  u n e m p lo y m e n t insurance funds.

• O u r c o o p e ra tio n w ith jo b centres, u n e m p lo y m e n t
  insurance funds, sta keh o ld e rs, researchers a n d v o c a tio n a l
  a d u lt e d u c a tio n a l fa c ilitie s on im p ro v in g th e skills o f
  fr o n t- lin e em ployees.

• O u r u s e r-a d a p te d courses a n d e ffo rts d e v e lo p e d fo r
  m u n ic ip a litie s t h a t w a n t to invest in b e tte r e m p lo y m e n t
  in itia tiv e s over several years.

                                                       STAR s tra te g y 2018 - 2021

Inclusion through
digitisation

     STAR s u p p o rts a fle xib le e m p lo y m e n t system t h a t p ro ­
     m otes ow nership, responsibility, m o tiv a tio n a n d action .

     D ig itis a tio n gives us new o p p o rtu n itie s to ta r g e t a n d p rio ri­
     tise e ffo rts . N e w ty p e s o f d a ta will give us a s tro n g e r f o u n d ­
     a tio n fo r q u a lifie d m a n a g e m e n t o f e m p lo y m e n t initiatives.
     W e will be a ble to id e n tify business d e m a n d s f o r specific
     skills much m ore rapidly, a n d we will be a b le t o p re d ic t
     s h orta ge s. W e will be a ble to ta r g e t e ffo rts m ore a cc u ra te ly
     lo c a lly and w e will be a b le to give citizens fast, ta rg e te d
     a n d in d ivid u a lize d d a ta t h a t can help th e m to g e t b a c k into
     e m p lo y m e n t or e d u c a tio n m o re quickly. Increasing d ig it i­
     sation opens up fo r th e o p p o r tu n ity to include m o re citizens
     in th e la b o u r m a r k e t a n d to pre ven t exclusion o f individuals
     w ith disabilities.

     However, d e ve lo p m e n ts also place new d e m a n d s on IT
     s e c u rity a n d on leg isla tio n t h a t s u p p o rts u s e r-frie n d ly a n d
     re lia b le IT systems. A t STAR, th e re fo re , we secure hig h -
     q u a lity IT se c u rity a n d p ro vide s u p p o rt to ensure t h a t new
     leg isla tio n is re a d y fo r d ig itis a tio n .

     W e p rio ritis e c o -p ro d u c tio n a n d t h a t o ur d ig ita l solutions
     are inclusive a n d easy t o use. We th e re fo re p ro d u c e a n a ­
     lyses, d ig ita l to o ls a n d solution m odels in c o lla b o ra tio n
     w ith p ub lic a n d n o n -p u b lic stakeholders. W e involve
     citizens, u n e m p lo y m e n t insurance funds, m u n ic ip a litie s
     a n d a u th o ritie s w hen d e ve lo p in g d ig ita l solutions fo r our
     a re a . W e also m ake sure t h a t our IT solutions a re perceived
     as user-friendly, irre sp e c tiv e o f th e outset.

18   STAR s tra te g y 2018 - 2021

GOALS FOR 2021

In 2021, we base o ur solutions m ore on th e needs o f c itiz ­
ens, businesses a n d fro n tlin e em ployees. W e lo o k a t w here
new te c h n o lo g y can help t o include m ore g ro u p s in th e la b ­
o ur m a rk e t. W e invite fro n t-ru n n e rs , citizens, businesses
a n d sta ke h o ld e rs to loo k a t how we do this. W e de ve lo p
m ore in d ivid u a lise d IT solutions in w hich d a ta a n d op tio n s
a re a d ju s te d to f i t th e needs o f each citizen, w ith fo cu s on
n u d g in g th e citizen to m a k e th e best decisions. W e also se­
cure sm o o th tra n s itio n s b e tw e e n systems (governm ent,
m u n icip a lity , u n e m p lo y m e n t insurance fu n d ) fo r citizens,
fr o n tlin e em ployees a n d businesses.

W e use d a ta to p re ve n t sh o rta g e s o f la b o u r a n d p ro vide
d a ta a n d re le va n t s u p p o rt f o r all citizens a n d businesses
t o secure a fa s t a n d successful m atch . W e ensure c o rre c t
a n d a u to m a tic p a y m e n t o f benefits. W e use d a ta to p ro v ­
ide necessary a n d la w fu l c o n tro l a n d we have established
unique a n d h ig h -q u a lity IT se curity w ith re g a rd t o d a ta
sh aring a n d IT systems.

In 2021, STAR is known and recognised for:
• Services f o r citizens, businesses a n d fro n tlin e
  em ployees th a t th e y can use to m ake th e b est possible
  decisions.

• O u r su pp ly o f d ig ita l services th a t can be used by all,
  irre spe ctive o f th e outset.

• O u r IT se cu rity a n d d a ta p ro te c tio n .

STAR s tra te g y 2018 - 2021

STAR s tra te g y

User
involvement

  STAR a im s to establish th e highest possible d e g re e o f
  o w n e rsh ip re g a rd in g o ur solutions a n d o ffers. W e do this
  by inclu din g o ur users in th e design a n d d e v e lo p m e n t o f
  o u r solutions a n d services. This ensures t h a t services and
  solutions m e e t user needs a n d th a t users e xp e rie n ce th e
  p ub lic se c to r as sim ple a n d e fficien t. W e include th e users
  w hen c re a tin g a n d d e ve lo p in g initiatives, p ro je c ts and
  solutions. W e c o -c re a te new a n d m o re in d iv id u a lly
  custom ised solutions w ith citizens, businesses and
  stakeholders.

  W e recognize t h a t citizens have to u n d e rs ta n d th e d e ­
  m ands th a t th e y m e e t a n d t h a t th ey have to be able to
  m ake sense o f th e w o rk in w hich th e y a re ta k in g p a rt.
  A t th e sam e tim e , we w o rk t o establish an e vid e n ce -b a s e d
  fo u n d a tio n to e nable fr o n tlin e e m ployees to custom ize
  th e ir e ffo rts f o r citizens so t h a t citizens perceive these
  e ffo rts as m e a n in g fu l a n d m o tiv a tio n a l a n d n o t 'just'
  c o m p lia n c e w ith legislation.

                                                    STAR s tra te g y 2018 - 2021

GOALS FOR 2021

In 2021, we include users even m ore a n d o u r solutions are
a lw a ys c o -p ro d u c e d w ith th o se w ho are to use th e m .
W e in te ra c t w ith o u r users on all p la tfo r m s a n d a d ju st our
c o m m u n ic a tio n w ith o u r users t o f i t w h a t is d e m a n d e d .

T h ro u g h th e c o m m u n ic a tio n o f k n o w le d g e a n d d a ta , we
help job centres a n d u n e m p lo y m e n t insurance fu n d s to
p e rfo rm m ore k n o w le d g e -b a s e d w o rk , w ith o u tse t in
e m p o w e rm e n t o f fr o n tlin e em ployees a n d users.

In 2021, STAR is known and recognised for:
• O u r a b ility , th ro u g h inclusion and d ia lo g u e , to cre a te
  ow n e rsh ip o f o ur solutions a n d services fo r o ur users,
  including citizens, businesses, u n e m p lo y m e n t insurance
  funds, m u n ic ip a litie s a n d o th e r stakeholders.

• O u r d ia lo g u e w ith businesses t h a t need n a tio n w id e
  re c ru itm e n t across m u n ic ip a l borders.

• O u r kn o w le d g e a b o u t e m p o w e rm e n t re g a rd in g th e
  e m p lo y m e n t are a, inclu din g kn o w le d g e a b o u t e ffe c ts
  a n d a b o u t w h a t crea te s e m p o w e rm e n t.

STAR s tra te g y 2018 - 2021

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Building tomorrow's
labour market
together
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