BUS AND RAIL TRANSIT MOBILE APP FOR A LEADING METROPOLITAN CITY IN NORTH AMERICA - Case Study

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BUS AND RAIL TRANSIT MOBILE APP FOR A LEADING METROPOLITAN CITY IN NORTH AMERICA - Case Study
Case Study

BUS AND RAIL TRANSIT MOBILE APP
FOR A LEADING METROPOLITAN
CITY IN NORTH AMERICA

                             DIGITAL
                             EXPERIENCES
BUS AND RAIL TRANSIT MOBILE APP FOR A LEADING METROPOLITAN CITY IN NORTH AMERICA - Case Study
ABOUT CLIENT:
                               BUSINESS
The client is one of the
largest providers of public    CHALLENGES
transportation in North
America. Every year, the
client caters to more than

                               01
95 million people who use           Lack of skilled technical expertise:
the bus and rail service. It        The client lacked a professional team
operates more than 80               to develop and manage the mobile
fixed-route bus lines and           app and also build the backend to
54 miles of rail service.           manage it.

INDUSTRY:

                               02
                                    Dependence on third party:
Transportation
                                    All of the APIs and data used in
                                    the app were dependent on third
REGION:                             party applications.
USA

                               03
BUSINESS NEED:                      Rider Safety:
The client, a leading               Passengers avoided public
metropolitan city in the            transport as they mostly did not
United States wanted to             feel safe during late hours.
empower its users with
easy access to the city’s
transit schedules, fares
and also assist them in
planning trips, purchasing
passes etc.
BUS AND RAIL TRANSIT MOBILE APP FOR A LEADING METROPOLITAN CITY IN NORTH AMERICA - Case Study
DATAMATICS                                        BUSINESS
SOLUTION                                          IMPACTS
Multi-Platform Personal Transit App:
»   App was developed for iOS and
    Android platforms

Integration with other purchasing apps:         Increased customer loyalty
»   The App enabled the consumer to             with new and improved transit
    navigate and purchase passes needed         system which enhanced
    for travel. The list of features included   customer convenience
    the below:
       • Trip Planning
       • Scheduling
       • Fare Purchasing
       • Access to Compass card balance
       • Real-time bus and rail information                          Increased customer
       • Transit system map                                          engagement through
       • Nearest stops feature                                       notifications and alerts
       • Rideshare integration for first and
         last mile support
       • Customer feedback

Rider Safety:
»   The user could share their real-time        Increased customer reach
    location with their friends and family      with multilingual support
    to ensure safety

                                                                     Enhanced customer safety
                                                                     and assurance through
                                                                     Rider Safety options
BUS AND RAIL TRANSIT MOBILE APP FOR A LEADING METROPOLITAN CITY IN NORTH AMERICA - Case Study
BUS AND RAIL TRANSIT MOBILE APP FOR A LEADING METROPOLITAN CITY IN NORTH AMERICA - Case Study
ABOUT DATAMATICS
Datamatics provides intelligent solutions                                                     Document Processing, Business Intelligence
for data-driven businesses to increase                                                        and Automated Fare Collection. Datamatics
productivity and enhance the customer                                                         services global customers across Banking,
experience. With a complete digital approach,                                                 Financial Services, Insurance, Healthcare,
Datamatics portfolio spans across Information                                                 Manufacturing, International Organizations,
Technology Services, Business Process                                                         and Media & Publishing. The Company has
Management, Engineering Services and Big                                                      presence across 4 continents with major
Data & Analytics all powered by Artificial                                                    delivery centers in the USA, India, and
Intelligence. It has established products                                                     Philippines. To know more about Datamatics,
in Robotic Process Automation, Intelligent                                                    visit www.datamatics.com

Read more about Mobile App Development Solutions Offering

                                                                                                                                                                               MOB_ NAM_ TRANSPORT_ 16_012021

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