MARKETING EASTON SUMMER 2019 - Easton Main Street Initiative
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BROUGHT TO YOU BY THE GREATER EASTON DEVELOPMENT PARTNERSHIP
The
BUSINESS BUGLER
SUMMER 2019 YOUR SOURCE FOR DOWNTOWN EASTON BUSINESS NEWS
MARKETING
EASTON
At the Greater Easton Development Partnership, we
work hard to spread the word about all the happenings
in Downtown Easton. We love this city and we want
everyone to know about the festivals, the attractions, the
businesses and shops, and the seasonal happenings. Here
are just a few of the things we’ve been doing to help
market Easton.
35,000 MAP AND GUIDES...
Printed and distributed to 157 local locations by nine
volunteers, in addition to 1,065 drops made throughout
the state.
5 SLANT-TOP DIRECTIONAL SIGNS...
Throughout Downtown Easton and a kiosk map in
Centre Square direct shoppers to your stores.
52 VERSIONS...
A new 7 Things To Do in Easton is updated once a week
directing visitors to Downtown Easton happenings.
6 ELEVATOR POSTERS...
Advertise happenings in Downtown Easton
50 EVENTS AND FESTIVALS...
Hosted in 2018 by GEDP, designed to get locals
and tourists to experience Easton.
6,300 HOUSEHOLDS...
In Forks Township, Palmer Township and Lopatcong
Township, N.J. that received an Easton Market District
direct mail postcard in June to get folks to visit
Downtown Easton.
6 EASTON-RELATED ADS...
Typically running on the Hackett Avenue digital billboard
that’s visible from Route 22 East.
40 PRESS RELEASES...
Sent out by GEDP in 2018.
2,000 RACK CARDS...
Printed for Easton Out Loud/Live at the Falls so
far in 2019.
200 POSTERS...
Printed to advertise Live at the Falls and Easton
Out Loud.
20,000+ SUBSCRIBERS...
Emailed each week between the Easton Farmers’ Market
and Easton Main Street Initiative e-updates.
200 EASTON OUT LOUD
PASSPORTS...
Printed every month to hand out to visitors.
SAVE THE DATE
Our next Business Owners’
Roundtable will be held at 8 a.m.
Tuesday, July 16 at Aman’s Indian
Bistro, 336 Northampton St. We’ll
be discussing PA Bacon Fest, the
2020 Census, Easton’s summer
and fall festivals, retail promotion
ideas and streetscape improvement
projects. These meetings are a
great way to learn about city issues
and upcoming events, and meet
your fellow business owners. Light
refreshments will be provided. We
hope you can join us!
GET READY FOR PA BACON FEST!
EASTON BUSINESS PA Bacon Fest will be here before (within two weeks of submission) you mortar shop (leaving a 3' clearance for
ASSOCIATION we know it. Want to be a part of the may follow up with Joe Gill if you fall foot traffic), but please understand your
EVENTS festival? Get all your ducks in a row under either the prepared foods or view will most likely be blocked by a
Add these EBA mixers to your now. packaged foods categories. vendor in the street. Easton businesses
calendars. who are vendors will be highlighted as
Mark your calendars: PA Bacon Fest Heed road closures: We will be
Wednesday, July 17 will be held 10 a.m. to 6 p.m. Nov. 2 & 3. posting road closures to the PA Bacon a Downtown Easton business on the
Easton Taco & Rotisserie, 1054 PABF website and social media.
Fest website (pabaconfest.com) as
Northampton St. (5:30-7 p.m.) Submit your application:
well as sending a direct mail piece to Questions: If you have any
Downtown Easton and West Ward
Wednesday, Aug. 21 businesses who submit applications Downtown businesses and residents questions please feel free to contact
Weyerbacher Brewing, 905 Line in October. Road closure signs will be Marcy McKinney, manager - Special
will receive a 20 percent discount on
St., Suite G (5:30-7 p.m.) More: placed around town all throughout the Events and Promotions at
vendor fees for PA Bacon Fest.Vendor
eastonbusinessassociation.com month of October.The road closures marcy@eastonpartnership.org, or
fees are determined by booth size,
should be the same as 2018. Julia Casolo, assistant manager -
location and product.The deadline to
downtown
p Special Events and Promotions at
& SEE submit an online applicationCRAYOLA to be a ® . . . . .Selling
EXPERIENCE . . . . • outside your shop?
h a t ’s ULeave julia@eastonpartnership.org.
W
Welcome to Downtown Easton
on attractions, perfect for a full day of space: If you choose not to participate
Discover the magic of color with 25 hands-
vendor is Wednesday, July 31.
Easton was founded by Thomas Penn, son family fun! Name & Wrap your very own
of William Penn in 1752, as the as a vendor you may
Crayola Crayon, create melted wax spin art,
set up on the Competition
May 2019 13 & 14 CrossFit Advanced 26 Haunted
Get a jump
Northampton on
County seat, paperwork:
but had been Once
take selfies to a whole new level at the ALL
NEW Silly Selfies, plus so much more! 4 Opening Day 9 a.m. Scott Park
8 p.m. Si
known earlier by Native Americans as sidewalk in front ofat your brick
Easton Farmers’ & 14 Heritage Day
Market
27 Hallowe
3 p.m. Ph
your paperwork has been approved
“Lechawitauk—the Place at the Forks.” STATE THEATRE . . . . . . . . . . . . . . . 4
9 a.m. - 1 p.m. Centre Square
Trek the Two Rivers Walk
11 a.m. - 10 p.m. Centre Square
& Scott Park Acoustic November
ket.com Easton’s location at the confluence of Designed as a vaudeville theater in 1925, 10 a.m. Centre Square 2 & 3 PA Ba
ust a block the stunning interior was inspired by the 20 Zucchini 500 10 a.m.
the Delaware and Lehigh rivers shaped 10 Live at the Falls at Easton Farmers’ Market
ongside hip architecture of old Spain and Italy. Now 5:30 - 9 p.m. Scott Park 9 a.m. - 1 p.m. Centre Square
Free Range Music Every Friday 6pm 3 Racin’ B
DOWNTOWN EASTON GIFT CARD UPDATE
ack, Taqueria, the city’s destiny. completely restored, the 1,500-seat venue 9 a.m. Ri
m stages more than 100 performances a 24 Two Rivers Choral Festival 20 Cruise Night
year, providing everything from family 7 - 8:30 p.m. Riverside Park 5 - 9 p.m. Centre Square 17 Cruise Night 21 Fallen Heroes 19 Destinat
During the early nineteenth century, 5 - 9 p.m. Centre Square Motorcycle Run County e
for these entertainment and opera to Broadway 24 Easton Out Loud 26 Easton Out Loud 200 block of Northampton Street
Easton emerged as an industrial center and comedy. The State Theatre is home of 5 - 9 p.m. Downtown 17 Movies Along the Trail Museum
es: 5 - 9 p.m. Downtown Rain Date 9/22
entre Square
h September. The Easton Main Street Initiative
because of its location near the rivers,
Morris canals, and later in the century,
the regional FREDDY© Awards, honoring
local high school musicals. This program has27 Memorial beenDayaParade
10:30 a.m. Sixth and
welcome • Your21business
27 Hispanic Cultural Festival
Senior Fest
3 - 7 p.m. Scott Park
listed in every
27 Easton gift
Dusk Karl Stirner Arts Trail
Out Loud
29 Easton O
5 - 9 p.m. Downtown
5 - 9 p.m.
5th Friday
would like to offer you theNURTURE NATURE CENTER . . .addition
five major railroads. The city became . . . . for Downtown
Northampton Streets
Easton August
and card sold
10 a.m. - 3 p.m. Scott Park
October
Peace Cand
ry second
iveatfalls.com. home to wire mills, silk mills, foundries, Featuring the famed Science on a Sphere®
June 3 Peach Day
23 Easton Out Loud
5 - 9 p.m. Downtown 30 Peace Ca
opportunity to be part of globe
and many other types of manufacturing. theexhibit, several art galleries, and well received by 8businesses Strawberry Day
and at Easton Farmers’ Market 5 6 Garlic Fest Small Bu
&
• Your business listing associated with
at Easton Farmers’ Market 24 Movies at the Mill
9 a.m. - 1 p.m. Centre Square 10 a.m. - 6 p.m. Centre Square 10 a.m. - 8
educational events, Nurture Nature Center 9 a.m. - 1 p.m. Centre Square 6 - 11 p.m. Silk Mill
Downtown Easton
Six years after being founded by our Gift Card program.
offers a dynamic blend of science, art and
consumers alike.
8 From
Rosé on thethe
River program 3 4 Lebanese Heritage Days
&
25 Easton Fire 'Coats for
12 Haunted Walking Tour
December8 p.m. Sigal Museum
citizens, the opening of Lafayette College
dialogue programming. NNC is housed in
an historic, three-story 1914 building that 6 - 9 p.m. Scott Park
Our Lady of Lebanon
the giftKids'card
Maronite Catholic Church Run online sales portal
14 The Artful Dash 5k 7 Night of
Ifinyou areEaston’s
a current participant, your start in September 2013 until May
Tickets available online Noon - 7 p.m. 200 block 5 - 8 p.m.
has been beautifully brought back to life, roséonetheriver.com 9 Live at the Falls 9 a.m. Karl Stirner Arts Trail
1832 marked rise as a cultural of Northampton St. Tickets ava
and offers an array of art and science events 5:30 - 9 p.m. Scott Park nightofbo
• Marketing assets for youMoore toParkuse in 7 Santa Pu
mecca. By the 1860s, Easton was the 14 Live at the Falls 25 Clam Jam 18 19 Haunted Hugh &
membership in this program will 2019, more than146,400 cards have10 The Art of Music Festival
and exhibits for visitors and community.
y to 5:30 - 9 p.m. Scott Park Noon - 7 p.m. South Third
largest city in the Lehigh Valley 1 - 8 p.m. Scott Park & Ferry Streets 6:30 p.m. Hugh Moore Park
5 - 11 p.m
? Genesis
NORTHAMPTON COUNTY Cruise Night
your own advertising
ike shops,
m hybrids to expire in October of this year.
and later became its major retail center.
HISTORICAL If you& GENEALOGICALbeen sold and the total dollars loaded
5 - 9 p.m. Centre Square 10 Easton Laughs
Comedy Night September
19 Haunted Walking Tour 27 Easton O
8 p.m. Sigal Museum
SOCIETY at the SIGAL MUSEUM . . . .
15 Movies Along the Trail 5 - 9 p.m.
bikes. Weekly, 8 - 9:30 p.m. Riverside Park
7 Sunflower Day
own a new business in town or have onto cards is over $325,200.
Easton’s Great Square (now known as Dusk Karl Stirner Arts Trail 19 Apple Jam
e for most
Ride every Centre Square) was, and remains a Visitors are awed and inspired by the artifacts
and interactive displays telling the stories of
22 June Bee Jamboree
at Easton Farmers’ Market
17 Tomato Day
• EMSI marketing for the sale of the 11January
at Easton Farmers’ Market
at Easton Farmers’ Market at Easton Farmers’ Market
9 a.m. - 1 p.m. Centre Square 9 a.m. - 1 p.m. Centre Square
not participated in the past, now is
r permitting). gathering place for residents and 9 a.m. - 1 p.m. Centre Square EFM Win
8 St. Luke's Marathon for Via 19 Zombie Pub Crawl
com.
travelers. On July 8, 1776, it was the site
Northampton County’s place in American
and world history. For the researcher, the Enrollment and payment
9 a.m. - 1 p.m. Centre Square
details will beThe Easton
22 PRIDE on the Riverfront
gift card 8 a.m. - 2 p.m. Scott Park 5 - 11 p.m. Downtown
10 a.m. - N
between F
the time to join in on this collection
for one of only three readings of the
program. It history. coming your way28 in
Jane S. Moyer Library houses an extensive 1 - 10 p.m. Scott Park 13 Live at the Falls 20 Food Truck Festival 24 Easton O
July. Participating Ambassadors
of local and family 5:30 - 9 p.m. Scott Park Noon - 6 p.m. Larry Holmes Dr. 5 - 9 p.m.
Declaration of Independence. This event
allows Easton
is commemorated enthusiasts
by the town annually
Shoppers will enjoy browsing through the
to
uniquetruly
products in the give
Museum Store.
Easton Out Loud
5 - 9 p.m. Downtown Open enrollment
CLEAN & SAFE: is only
21 & 22 Riverside Festival
7 Days a Week!of the Arts
happening
25 Haunted Walking Tour 25 EFM Win
LAFAYETTE COLLEGE . . . . . . .businesses commit to a three year
. . July 8 p.m. Sigal Museum 10 a.m. - N
with a Heritage Day celebration.
the gift of Easton to familyCur and
Non is ourfriends!
rally cry at Lafayette College. 12 Live at the Falls
in August. We will
The Ambassadors provide hospitality services,
public safety, helpful information, as well as open 25up the
10 a.m. - 5 p.m. Riverside
Easton Out Loud
& Scott Parks
5 - 9 p.m. Downtown
between F
The motto for the Marquis de Lafayette,contract commitment with the gift February
supplemental cleaning services.
21 Chili Pepper Day
program atbi-annually to 25any newHugh
our 5:30 - 9 p.m. Scott Park
Contact: 610-496-3857Easton Farmers’ Market 26 Haunted &
Open enrollment will onlynamesake, notbe available
ATIVE Cur Non means Why Not. Why 13 267th Birthday Celebration email: ambassadors@eastonpartnership.org Moore Park
9 a.m. - 1 p.m. Centre Square 2 24th An
familiar? Why not engage in every aspectcard company. We offer a tiered
have the courage to move beyond the at Easton Farmers’ Market eastonpartnership.org 11 a.m. - 5
downtown businesses and any
partnership.org 6:30 p.m. Hugh Moore Park
9 a.m. - 1 p.m. Centre Square 21 Cruise Night Alehouse
Aug. 1-30, 2019.
Sponsored by:
of learning? Why not use your intellect, 5 - 9 p.m. Centre Square
on energy, and talent to impact the world? Commitment
We Fee* as we acknowledge additional downtown business
are a top liberal arts and engineering college,
The Downtown Easton Gift Card
dedicated to undergraduates who want
that many of the gift card dollars FOOD • MUSIC • ART • SHOPPING Do
hands-on experience to address real-world
issues across interdisciplinary teams. Cur PRESENTED BY that has expressed Fourth Friday interest
Every Monthin
works like a credit card that
Cover design by James Nicnick you
Non means anything is possible at Lafayette.
are being redeemed at fine dining participation. Businesses wishing to
swipe, omitting the need for any establishments: join the program at a later date will
special equipment. The program *The Commitment Fee is used to help pay a pro-rated Commitment Fee
NEED A MAP & GUIDE? allows gift card holders to choose defray the annual Customer Service for the balance of the three year
Our 2019/2020 Easton Map & from a multitude of restaurants, retail Fees associated with the cards.The commitment.
Guide has been distributed and service businesses, letting each Commitment Fee is as follows:
throughout Downtown Easton person personalize their Downtown Please watch for a direct mail piece
• Retail, Services, and Restaurants coming to you in late July with
and to Visitor’s Centers and Easton experience. Gift cards are (not serving alcohol) can join or enrollment and payment details. Please
attractions throughout the Lehigh available for purchase at a self-serve renew for $50/yr. contact Assistant Main Street Manager,
Valley. Didn’t get any? Contact kiosk inside the Easton Public Market
Katie@eastonpartnership.org. If and online at eastonmainstreet.org • Restaurants (serving alcohol) can Katie Farnan, with any questions at
you ever need more Map & (eastonmainstreet.org/give-the- join or renew for $125/yr. katie@eastonpartnership.org or
Guides, just let us know. We’re downtown-easton-gift-card/). Cards 610-250-2076.
As a participating business you
happy to run some over. can be purchased in any denomination will receive:
from $5 to $500.
• Signage for your business
The Business Bugler | Summer 2019
DOG-FRIENDLY SPOTS?
Does your store or restaurant allow
customers to bring their pup? Do
you put a water bowl out front for
SPECIAL EVENTS & PROMOTIONS NEWS thirsty four-legged travelers? If you
allow dogs in your outdoor seating
BE PART OF LAFAYETTE DAY July: Under the Stars printables, have a boombox outside area or offer some kind of incentive
with some ‘80s music playing, and for pet owners, please email the info
Lafayette Day is an opportunity to • Crafts/activities: Set up rock
decorate with anything neon! to kelly@eastonpartnership.org.
welcome a new year of Lafayette painting, camping-related
College students to Downtown Easton. crosswords, popsicle stick tents or September: Puppy Love We’ll be collecting a list of all the
This year it will be held from 11 a.m. to scavenger hunts. pet-friendly stores/restaurants in
• Crafts/activities: Use paper plates
3 p.m. on Saturday, Sept. 21. Students the area and sharing it out with our
• Cocktails: Serve Moonshine, Fireball to make a dog craft, create dog tags,
will be shuttled from the college to 9,000+ subscribers this summer.
Sangria, Bloody “Moony”, Harvest or hand out Scooby Doo graham
Downtown Easton. First stop is at the Moon, Eclipse Night. cracker treats.
Info Tent in Centre Square to pick up PUPS AT THE
their passport with listed events and • Food: Dish up s’mores, star shaped • Cocktails: Mix up the Greyhound,
pastries and fruits. the Salty Dog, the Bloodhound
MARKETS
happenings for the day, giveaways and The Easton Farmers’ Market is
a listing of businesses. If they visit 13 Martini or the Fuzzy Dog.
• Decorating: Hang stars in the completely dog-friendly, with lots of
or more locations, they can return the windows, star/moon balloons, or • Food: Serve “Pup”corn, ‘pupperoni’ cool grassy spaces under the trees.
passport to the Info Tent to be entered dim the lights in your store! pizza, ‘paw-tato’ chips or hot dogs. Plus, we always have a water bowl
in a raffle. If you would like to learn and treats available at the Info Tent.
more or have your business included August:Totally ‘80s • Decorating: Leave a water dish
outside for dogs, add painted paw Although pups can’t enter the Easton
on the passport, please contact Marcy • Crafts/activities: Set out an ‘80s Public Market, you’re welcome to
McKinney at 610-250-6533 or prints to the windows.
coloring book, set up “Pin the dine with them al fresco at our front
marcy@eastonpartnership.org. Shades” on Ferris Bueller, or These are only suggestions - use your or back tables!
PUPPY LOVE,TOTALLY 80’S provide materials to create an imagination to make the theme work
AND UNDER THE STARS SET ‘80s themed collage. for your business and draw customers
AS NEXT EASTON OUT to your store.
• Cocktails: Pour Purple Haze
LOUD THEMES Extremes, Purple Rains, Mudslides, Remember, parking is only $1 in the
We hope you’ll join us and participate Kamikazes or Alabama Slammers. city parking garages after 5 p.m. during
in our upcoming Easton Out Loud Easton Out Loud and any other
• Food: Add Sloppy Joes, Chicken
nights. Easton Out Loud is held from evening. Encourage your customers and
Pot Pie, Mini Corn Dogs, Ambrosia
5-9 p.m. the fourth Friday of every friends to have dinner and shop around
Salad or Tri-colored Pasta Salad to TEAM UP WITH EFM
month. Below is a list of our themes for Downtown Easton on these nights!
your menus. The Easton Farmers’ Market attracts
the next few months along with some
• Decorating: Download ‘80s over 3,000 people every Saturday,
ideas to get businesses involved.
all season long! Get your business
in front of these visitors by joining
us on-site, and online in our
EASTON BOOK FESTIVAL LOOKING FOR PARTNERS e-update. Our special Easton
By: Katie Armitage Business Sponsorship is priced
The Easton Book Festival is seeking to be printed in its festival program, Brewing, Cliff Ross, Mercantile Home, right for small businesses! Email
business participants for its first produced by Cliff Ross. Businesses Chocodiem, Bloomie’s by Lille Syster, megan@eastonpartnership.org
annual festival weekend. On October can also join the festivities through Sweet Girlz Bakery, Tolino Vineyards, for details.
25-27, over 90 authors will present participation in a restaurant or Fieldstone Coffee Roasters, Olive with
their work through readings, book shopping passport, by offering a Twist, EPM Highmark Farmstand, SUMMER IN THE CITY
signings, panels, interviews and literary-themed food and drink Terra Café, Tierra de Fuego, Black Summer’s a busy time at the
other programs and performances specials, or other promotions or & Blue, Book & Puppet Company, Easton Public Market! Use our
for children and adults. These events related to books, reading The Loving Piece, Rooted Arts, flat screen TV to advertise your
events will be held at 15 different or writing. Opportunities for Easton House of Jerky, Connexions downtown business to over
locations – sending festival-goers concession vending are also Gallery, Happily Ever Atkinson, 5,000 visitors per week! Email:
throughout the downtown area and developing. Want to get involved Easton Acupuncture & Healing megan@eastonpartnership.org
providing an excellent opportunity with the festival? Please contact Arts, Breakthru Beverage, The Mint for more info.
to increase traffic to local businesses. eastonbookfestival@gmail.com. Gastropub, and Tiger Schulmann’s
The Easton Book Festival will be Martial Arts for their generous
The Easton Book Festival would also
offering sponsorships and advertising support and donations.
like to express gratitude to Two Rivers
The Business Bugler | Summer 2019
5-4-3-2-1
EASTON SPACE FEST
TO LAUNCH ON JULY 20
One of Easton’s new festivals this
summer will take us “to infinity and
beyond.”
Todd Sullivan, founder and brainchild
for the inaugural Easton Space Fest,
hopes the Saturday, July 20 event
will engage families and encourage
learning and discovery.
“I want this to be an event for
families, to stimulate the youth,
and also be a venue for serious
astronomy enthusiasts too,” says
Sullivan, who has been a NASA
volunteer for 12 years. “This year
will be more geared to the local
community and just generating
interest for a bigger festival in
2020.”
The festival is still in its planning
SUMMER FESTIVAL ROAD CLOSURES
stages, but Sullivan is hoping to It’s festival season in Easton! Our lane (and sometimes a quad) of Clam Jam (Noon-7 p.m. Sunday,
feature demos, talks, solar telescope Calendar of Events lists summer Centre Square will close. Aug. 25, 200 block of Ferry Street),
viewing, and kids activities from 10 happenings throughout the city, but thirdandferry.com
Hispanic Cultural Festival
a.m. to 6 p.m. The festival will also we wanted to also provide the events (3-10 p.m., Saturday, July 27, Parking/traffic restrictions: Third
have the Parkland Space Shuttle that will come with temporary road Scott Park), Facebook.com/ Street is closed from Pine Street
(a model space shuttle housed restrictions. Right now, the street festivalhispanoculturaleaston to the entrance of City Hall. Ferry
at LVIA) on site. Nurture Nature closures will model what was done Street will be closed from the exit
Center will host a Science on the for the 2018 festivals, but please note Parking/traffic restrictions: Both ends
of the parking garage to Sitgreaves
Sphere talk and star party the night street closures are subject to change. of Larry Holmes Drive will be closed
Street.
of the festival, from 8:30-10:30 p.m. for the festival (from Third Street
Heritage Day (11 a.m. to 10
There will be no street closings, as to Northampton Street at the Free Riverside Festival of the Arts
p.m. Sunday, July 14, Downtown),
the festival is looking to hold its Bridge). (10 a.m. to 5 p.m. Sept. 21 &
heritageday.org
talks and events at a few locations 22, Riverside and Scott Parks),
Lebanese Heritage Days (Aug.
throughout Downtown Easton. Parking/traffic restrictions: The ring eastonriversidefest.org
3 & 4, Our Lady of Lebanon, South
road will be closed, as well as Larry
More: eastonspacefest.org or Fourth Street), ololeaston.org. Parking/traffic restrictions: Larry
Holmes Drive (from Northampton
Facebook.com/EastonSpaceFest/ Holmes Drive will be closed from the
Street to South Third Street). Parking/traffic restrictions: Parking
intersection of Third Street to the
will be restricted between Pine
Cruise Nights (5-9 p.m. Saturdays, intersection of Northampton Street.
NUMBERS TO KNOW and Fourth streets, as well as
July 20, Aug. 17, Centre Square)
Here are the best contact numbers Fourth Street (between Ferry and
for our city’s police officers: Parking/traffic restrictions: The inner Northampton Streets).
Patrolman Vince Bruneo
cell: 484-634-0449 or THE CENSUS COUNTS
vbruneo@easton-pa.gov
Northampton County is gearing The county has asked for our help in Learn more about 50 Ways Census
Lt. Bob Weber up for the 2020 Census. The goal spreading the word about the 2020 Data Are Used in a flier found at
cell: 484-239-7649 is to get a full and complete count Census, and for each of us to stress https://tinyurl.com/yxcjuhsv.
office: 610-250-6660 or of every resident, regardless of the importance of this count.
rweber@easton-pa.gov Find out how you can help with
citizenship. The census is conducted According to the Census Bureau, the census by visiting census.gov/
Non-emergency number only once a decade, but has a huge data collected in a census are partners. Northampton County is
610-759-2200 impact on our lives. According to used to: looking for representatives from
the county, more than 300 federal
Join Nixle for emergency and event Health & Human Services, Aging,
programs distribute their funds based • Draw federal, state and local
notifications via text.Text ‘easton Municipalities, Nonprofits, Chambers
on the census stats. “Because of an legislative districts
alerts’ to 888777 to sign-up. of Commerce, Higher Education,
undercount in the 2010 Census, • Forecast future transportation K-12, Unions and Faith-Based
Remember, if you see something, Pennsylvania lost an estimated needs for all segments of the Institutions to help spread the word
say something. $1,746 per person, adding up to population about the census. If you’re interested
a projected loss of $221,762,564
• Develop rural areas in helping, please contact Rebecca
to the Commonwealth in 2015 Sanchez at 610-829-6307 or email
alone,” according to a letter from • Planning for public transportation rsanchez@northamptoncounty.org.
Northampton County Executive services
Lamont McClure.
• Drawing school district boundaries
• Planning urban land use
The Business Bugler | Summer 2019
Photo: uwishunu.com
IT’S BEGINNING TO
LOOK A LOT LIKE ...
It might only be July, but we are
thinking Christmas here at EMSI!
We plan to start a coordinated
holiday decorating program in
the Main Street district this year.
Businesses will have the opportunity
MEET THE NEW GEDP STAFF to purchase white pine roping, red
bows, lights and wreaths provided
by Bloomie’s by Lille Syster. Main
BRITTANY LIBBY Street plans to cover the cost of
Assistant Manager installation, but business owners
Highmark Farmstand will be responsible for the cost
brittany@eastonpartnership.org of decorations. Stay tuned for
Since graduating Houghton College in 2014, Brittany has lived abroad, more information and program
managed an urban vegetable garden in Philadelphia, worked as the assistant to registration—coming soon! Join in
a psychotherapist, and completed a farm apprenticeship at a vegetable CSA. with other Main Street businesses
Seeking a new home where food justice efforts and diversity are clearly alive, to decorate and attract customers
she moved to Easton in March 2019. Working for GEDP as Assistant Manager to your space during the holiday
of the Highmark Farmstand ignites her interest to equip urban environments season!
with healthy and local food choices. From placing Farmstand orders with
local entrepreneurs to engaging with customers, she’s excited to continue SIGN UP FOR THE
advocating for equitable food access and environmentally-conscious eating.
NORTHAMPTON
COUNTY MERCHANT
KATIE FARNAN EXPO
Assistant Manager Don’t miss the opportunity to
Easton Main Street Initiative market your business to over 500
610-250-2076, katie@eastonpartnership.org Northampton County employees!
Local businesses are invited to
Katie grew up in Pen Argyl, Pa., and has spent much of her life enjoying participate in Northampton County’s
what the Lehigh Valley has to offer. After graduating in May from Penn State Merchant Expo from 10 a.m. to
University with a degree in journalism and digital media, Katie knew she 1 p.m. on Tuesday, September
wanted to come back to the area she called home to start her next chapter. 17, at the Northampton County
Katie was previously a marketing and communications intern with the Government Center. Participation
Downtown State College Improvement District. She really enjoyed her time in this event will allow you to
promoting the area and helping to unite the community. The Assistant Manager promote your business, gain new
EMSI position was a perfect fit for Katie to continue this work at home. She customers, provide free samples, and
is looking forward to meeting and working with all of the business owners in sell cash-and-carry items. There is
the area. no registration fee and the county
provides the space, table and chairs,
JULIA CASOLO and promotion of the event to
Assistant Manager county employees. All that is asked
Special Events & Promotions is for each vendor to donate a gift
610-250-2063, julia@eastonpartnership.org certificate or item for a prize raffle.
For more information or to reserve
Julia grew up in York, Pa., and graduated from Niagara University in May
your spot, please contact Rebecca at
2018 with a degree in Hospitality & Tourism, with a concentration in Event
rsanchez@northamptoncounty.org
Management. After graduation, she worked in the wedding industry for about
or at 610-829-6307.
a year before finding this position at GEDP. As the assistant manager, she’ll be
working mainly on Easton Out Loud as well as being the main point of contact
for PA Bacon Fest vendors. ANNUAL REPORT
GEDP’s 2018 Annual Report is
now online.View a copy by visiting
eastonpartnership.org/annual-reports/.
The Business Bugler | Summer 2019
DOWNTOWN
BUSINESS WATCH
The following businesses have
recently opened or are in the
Shop. Play. Dine. Explore.
process of opening in the Main 7 THINGS TO DO THIS WEEK IN DOWNTOWN EASTON
Street District. We’d like to
Do your customers ever ask for week. The back lists Easton’s year- these with area hotels to draw visitors
welcome them to the Downtown
recommendations on things to do round attractions. to Downtown Easton.
Easton business community and
or ways to make a day of their visit
wish them much success! Share it: Please help us spread the Get it: The document is updated
to Downtown Easton? Each week word and encourage your customers by Thursday each week, so that you
L
ove Pho & PL Cafe, 425 we create a two-sided handout to spend the day discovering Easton. can download, and share or print as
Northampton St., Vietnamese highlighting 7 Things to Do This Week Leave them by the cash register, at many as needed. Find it at
noodle shop in Easton. The front features activities the bar or on the tables at your eastonmainstreet.org>VISIT
N
u House, 19 S. Bank St. a guest will only happen upon that establishment. We’re also sharing tab>Seven To-Dos This Week.
All health and wellness needs under
one roof
S
keggy’s Axe House, 42 Centre
Square, Axe throwing venue
U
nwine with Art, 9 N. Second
St., Homemade wine, art classes
and art/crafts from local artisans
G
allery on Fourth, 401
Northampton St. Retail fine art
gallery
F
ive and Dime, 140C
Northampton St. Streetwear and
skateboard supplies
T
he Modern Crumb, 325
Northampton St. Inside the Easton
Public Market, bakery
e
xp Realty, 1 S. Third St., Realtor
Y
our CBD Store of Easton
400 Northampton St., CBD products
Melissa Caraway Designs
22 S. Third St., 2nd Floor Handmade
jewelry
New Digs!
L & M Barbershop has moved
from 418 Northampton St. to 306
Spring Garden St. CALENDAR OF EVENTS
Tomi Petrella Art has moved from
9 N. Second St. to 1120 Butler St. JULY 3 & 4 Lebanese Heritage Days SEPTEMBER
H
air 48/Jimi Harrison has moved 12 Live at the Falls 6 National Night Out 7 Sunflower Day at Easton
to Third Street Salon to continue 13 Easton Farmers’ Market’s 267th 9 Live at the Falls: Jeff Bellfy & Co. Farmers’ Market
his professional hair services. Birthday Celebration 7 Easton PA VegFest (Scott Park)
9-11 LafFest Easton Comedy
N
ature & Co. has closed its brick 13 & 14 CrossFit Advanced Weekend (Riverside Park) 8 St. Luke’s Marathon for Via
and mortar at 108 S. Third St., but Competition (Scott Park) 10 The Art of Music Festival 8 Suicide Awareness Day
will continue to sell products with 14 Heritage Day (Scott Park) (Scott Park)
a pop-up at Easton Public Market. 20 Zucchini 500 at Easton 13 MS Run the U.S. (15th St. 13 Live at the Falls: Smith
The businesses listed below have Farmers’ Market to Centre Square) Compound Band
recently closed their Downtown 20 Cruise Night 17 Tomato Day at Easton 21&22 Riverside Festival
Easton operations. We are sad to Farmers’ Market of the Arts (Riverside
20 Space Fest
see them go, but wish them all the and Scott Parks)
17 Cruise Night
20 Star Party (Scott Park)
best in their future endeavors. 21 Lafayette Day
17 Movie Night on the Karl Stirner
26 Easton Out Loud
S
upplement Exchange, 436 Arts Trail 21 Chile Pepper Day and
(Under the Stars Theme) 10 Deadly Pepper Eating
Northampton St. 21 Senior Fest with AARP
27 Hispanic Cultural Festival Competition at Easton
(Scott Park)
D
ance Unlimited, 45 N. (Scott Park) Farmers’ Market
Sitgreaves St. 23 Easton Out Loud
AUGUST 21 Fallen Heroes Motorcycle Run
(Totally 80’s theme) (200 Block of Northampton St.)
E
vents of Wonder, 306 Spring 3 Peach Day at Easton 25 Clam Jam
Garden St. Farmers’ Market 21 Cruise Night
27 Easton Out Loud
T
he One in Easton, 22 Centre (Puppy Love theme)
Square
The Business Bugler | Summer 2019
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