CANADIAN MULTI-RESIDENTIAL - TENANT PREFERENCE RENTAL SURVEY - SPONSORSHIP AND DATA OPPORTUNITIES
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CANADIAN
MULTI-RESIDENTIAL
TENANT PREFERENCE
RENTAL SURVEY
SPONSORSHIP AND DATA OPPORTUNITIES
1S P O N S O R S H I P + D A T A O P P O R T U N I T I E S
In 2020 Canadian Real Estate Forums surveyed
the Canadian multi-residential market to better
understand rental tenants. Over 24,000 Canadians re-
sponded with a broad demographic and
geographic representation. Renters occupied student
housing, purpose-built rentals, condominiums and houses.
I N 2 0 2 0 W E W E R E H O N O U R E D T O H AV E
GOLD LEVEL PA R T I C I PAT I N G L E V E L
BE NTALGR EENOAK CA M PU S SUIT ES
BOARDWALK R E A L STA R
CAP R EIT R E A L PR O PE RT Y M A N AG E M E N T
CLV GROUP
GWL REALTY ADV ISO R S
HO MESTEAD
O N C E P U B L I S H E D, MA NY
I NTER R ENT R EIT
MO R E I N D U STRY MEMB ERS
ACQ U I R E D ACC ESS TO T HE
MI N TO APARTMENT REIT
R E P O RT I N CO R P O RAT ING
VA LUA B L E I N S I GHTS INTO
ONE P R O P ERTIES
TH E I R D EC I S I O N -MA K ING
P RO C ESS ES.
R HAPSO DY
R P MS
STARLIGHT INV ESTMENTS
TIMBER CREEK
URBAN ANALYTICSB A C K G R O U N D + N E X T S T E P S
2017 OUR INAUGURAL YEAR
Questions focused on preferences, amenities, lifestyle choices, technology and operations
We tabulated the results based on income, age, position in life, dependents etc.
and created a Dashboard to enable in-depth findings and analytics
We produced a Trend Report and a detailed dynamic Dashboard, that was easy to filter
and provided custom reports based on market and demographic criteria
IN 2018 AND 2019 WE BUILT ON OUR SUCCESS
We extended the survey’s reach, capturing the responses from 20,000 Canadians
in small, medium and major markets
Published a Dashboard for landlords to benchmark tenant responses against market responses
Implemented a year-over-year comparison tool
Provided an amenities price index allowing users to see what tenants
would pay for IN 2019 preferences,
select WE BUILT ON features
OUR SUCCESS
and amenities
IN 2020 WE FOCUSED ON THE IMPACTS OF COVID-19
We included questions to understand
how the pandemic changed the needs andpreferences of tenants
Created the ability to search by response date so that
the ongoing effect of the pandemic could be measured
Increased the number of condo and student rental respondents.
Grew the number of respondents to over 24,000 tenants
WHAT WE ENVISION FOR 2021
Survey launching in Q1 2021, data analysis in Q2/Q3, findings presented at the
2021 Canadian Apartment Investment Conference in Sept 2021 to +1,000 attendees
We will continue to increase the condo tenant respondent base and the survey’s
geographic reach, specifically in secondary markets
We will maintain a pandemic component to our survey questions to uncover trends that have
started to emerge among tenants
3G O L D L E V E L S P O N S O R S H I P
$5,000 CAD
INCLUDES
P LUS TA X ES
WRITTEN MENTIONS DIGITAL MENTIONS LOGO PLACEMENT
Have your company Have your company Have your logo placed on
mentioned on pre-survey mentioned on select the survey that is sent
correspondence, newsletter personal email invitations around digitally to the
database and portal posting sent from our team to invite market
key organizations to
become involved
CUSTOM POSTER REPORT FEATURE
Have your company logo on Have your logo placed and/
posters, which include a call or mentioned in the trend
to action for your tenants CONFERENCE FEATURE report produced.
Post in the lobby and Have your logo placed in The report is sold to
elevators of your buildings. the digital presentation companies based on
You will be emailed custom showcased in any of our the key findings and
posters for your team to conferences summary documentation
print out and distribute
Your logo will be circulated
on the web and in our
newsletter following
the conference
EARLY ACCESS
If secured in time, access
to the survey before it is COMPLIMENTARY 2022 FIRST REFUSAL
launched in March 2021 REPORT
Have right of first refusal
Complimentary copy of
Add in key questions that for gold sponsorship of
the trend report book and
would be important to your the 2022 survey
analytics dashboard access
strategic analysis
MAJOR BENEFITS
Gain access to final reports and excel dashboard. If enough of your tenants respond, you will have
market benchmarking tools for your team to use. Add custom open-ended question answers per
building, simple custom reports at no cost and complex custom reports at minimal costP A R T I C I P A T I N G C O M P A N Y
INCLUDES
WRITTEN MENTIONS DIGITAL MENTIONS LOGO PLACEMENT
Have your company Have your company Have your logo placed on
mentioned on pre-survey mentioned as a participating the survey that is sent
correspondence, newsletter company on select personal around digitally to the
database and portal posting email invitations sent from market
our team to invite
key organizations to
become involved
CUSTOM POSTER COMPLIMENTARY REPORT
Have your company logo on posters, which Receive the $2,500 Trend Report
include a call to action for your tenants. complimentary as a thank you for
engaging your tenants
Post in the lobby and elevators of your
buildings. You will be emailed custom
posters for your team to print out
and distribute
NOTE: P resenting sponsor Yard i’s lo g o will b e in clu d e d o n all co m m u n ica t i o n s
5P O S T S U R V E Y R E L E A S E P R I C I N G TREND REPORT $2,500 Over 60 pages of macro level data sourced from the survey Trends and preference index included Year over year trend comparisons A-Z references to sort the data with sections ie Parking, Green Trends, Cannabis, Co-Living Charts and text summaries included Geographic focused and national perspectives included INTERACTIVE DASHBOARD ($5,000) The dashboard is an interactive tool that allows you and your team to conduct simple and complex analysis of the survey findings Users have access to permanently download their work product as images, PDFs or numerically
S A M P L E Q U E S T I O N S
The survey poses a series of questions to
ascertain the demographics of our audience.
This allows for the analysis of the sentiments
and cross comparison of specific target groups.
LANDLORD SATISFACTION
If you are currently a tenant, what is your level
of satisfaction with your landlord/manager/owner?
If you have lived in your rental home for more
than one year, what are the top two reasons that
you have stayed?
AMENITIES, FEATURES, LOCATION
We asked about over 80 individual building and suite
features, programs and amenities items and asked
respondents to rank them for preference.
Examples would be; balconies, 24 hour concierge,
book clubs, in-suite laundry etc.
TECHNOLOGY
In renting your latest unit, did you visit the company
website ahead of time?
How would you prefer to pay your rent?
Does your building have an online community portal
that allows you to plan and attend social events and
network with residents?
100+ QUESTIONS ASKED AND ANSWERED 7FOR MORE
INFORMATION
SARAH.SEGAL@INFORMA.COM
PRESENTED BY
THANK YOU TO OUR
2020 GOLD SUPPORTERS
BENTALLGREENOAK, BOARDWALK REIT,
CAPREIT, CLV GROUP, GWL REALTY ADVISORS,
HOMESTEAD, INTERRENT REIT,
MINTO APARTMENT REIT,
ONE PROPERTIES, RHAPSODY, RPMS,
STARLIGHT INVESTMENTS,
TIMBERCREEK, & URBAN ANALYTICS
THANK YOU TO OUR 2020
PARTICIPATING COMPANIES
CAMPUS SUITES,
REALSTAR,
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