Candidate Pack - Director of Income Generation - AAW ...
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Ca n d i d a te Pa c k – Di re c to r of In co m e Ge n e ra t i o n
Contents
Letter from Chief Executive Designate Page 3
About RSPCA Page 4
Our Corporate Strategy Page 5
About the role Page 6
Personal Specification Page 8
Organisation Charts Page 9
Income / Expenditure Page 11
Targets & Budgets Page 12
Income Generation Page 13
Salary & Benefits Page 14
How to Apply Page 16
2
A Letter from Chris Sherwood, Chief Executive Designate RSPCA
Thank you for your interest in the role of Director of Income Generation.
It’s a wonderful chance to play your part in an organisation that holds a very special place in the heart of all those concerned with animal welfare.
The RSPCA has delivered its valuable work for nearly 200 unbroken years. From our humble beginnings in 1824, we are now a very significant national organisation. We
have a staff of nearly 1700, 8000 volunteers, 160 affiliated branches across England and Wales, a turnover of around £140m and assets of over £200m.
Most importantly, we investigate nearly 150,000 cases of alleged animal cruelty every year, giving thousands of animals that need us most a second chance. The Society
has an ambitious strategy that seeks to place information, education and prevention at the heart of what we do. We are transforming how we provide services so we can do
even more for animals and people. And we are modernising our organisation to make us as efficient and effective as possible. It’s an exciting time to be part of the oldest,
largest and most influential animal welfare organisation in the world.
This work all needs capable and purposeful management, ensuring that we balance the challenge of what must be done today, with what we need to do to sustain our
mission for another century and more.
We want to hear from people who have the right mix of organisational, commercial and strategic skills to make a significant contribution to the life of the RSPCA, and who
can also engage effectively with the wonderful people who volunteer, work and advocate for our mission.
If you are a highly talented, ambitious and innovative fundraising leader, passionate about supporting animal welfare and hungry for your next leadership challenge, we
would love to hear from you. You will need energy, determination and resilience to make your career at the RSPCA thrive. In return, I will offer my personal commitment to
support your journey at every step.
Together, we’ll continue to build a world that’s kinder to animals.
To discuss this role further, please get in touch with Anton Packheiser on +44 (0) 7749 858 597 or Suzie Spooner on +44 (0) 7960 932 315. They will be delighted to hear
from you.
Best wishes,
Chris Sherwood
Chief Executive Designate (from 1 August 2018).
3
RSPCA – Past, Present & Future
The Royal Society for the Prevention of Cruelty to Animals is the oldest animal welfare
charity in the world, and the largest in the UK.
Our founders include William Wilberforce; and while he is more widely known for his part in
the abolition of slavery, Wilberforce’s involvement in the establishment of the (then) SPCA
illustrates the strong connection in our founders’ minds between all types of cruelty, and the
common need to end them.
Today, the RSPCA is a major organisation, turning over more than £140m per annum
and operating through two complementary and affiliated structures – the national
organisation, and our 160 local branches. Branches and the National Society work closely
together to advocate, raise funds and undertake practical operations to alleviate the
suffering of animals.
We undertake some of the most difficult and controversial work in animal welfare, but
we believe that it’s vital that someone stands up to be counted. Our strategic aim is to
decrease the need for our intervention, by influencing people to change the way they
behave towards animals – thus reducing demand. Sometimes, the most effective approach
to eliminating cruelty is not always obvious, or easy for people to understand, and we are
committed to supporting our Inspectorate as it continues to make these challenging and
complex decisions.
So, what does the future hold? We believe that our organisation has singular capacity and
reach, and enormous potential to continue extending its impact and mission. Our mid-term
strategy identifies four key strands of work which we agree are critical to
maintaining our relevance and momentum in society.
4
Our Corporate Strategy – RSPCA
5
About the Role – Principal Accountability
As a member of the Director’s team, to contribute constructively to the development of the Society’s strategic plan,
direction and decision making, to promote a positive organisation wide culture and proactively work towards the
achievement of shared organisational vision and goals.
• ● To lead and direct the fundraising teams to ensure the successful development and implementation of
the Corporate Strategy, creating innovative, sustainable fundraising programmes and opportunities to
ensure growth in income year on year.
• ● Support people management and development through effective performance management of direct
reports and teams in a way that recognises success and improves poor performance. This includes
leading by example and setting the standards to drive organisational change and overall
organisational performance.
• ● Continuously seek to improve the effectiveness and efficiency of the organisation collaborating with others
to eradicate duplication and ensure resources are redistributed to achieve organisational goals.
• ● Provide leadership, vision and support to the Income Generation Division Assistant Directors/Heads of
Departments. To manage, develop, coordinate and monitor the work of the Assistant Directors/Heads of
Department and their staff by setting objectives, key performance indicators and budget limits. This is to
be done by clear direction, appropriate delegation and systematic feedback on performance, keeping
the Chief Executive informed as required. This includes ensuring that all divisional staff have appropriate
role profiles and work plans and are appraised as required.
• ●Ensure that there is a divisional business continuity plan in place to safeguard activity.
6
About the Role – Principal Accountability
• ● Ensure the effective flow of communication about income generation across the RSPCA and its branches.
To develop strong working relationships with colleagues so that all income generation plans are understood
and supported throughout the organisation.
• ● Undertake continuous horizon scanning to keep abreast of all relevant developments in fundraising, retail
units and online trading including collection / interpretation and application of market intelligence.
• ● Ensure that all income generation activities achieve the agreed return on investment and cash flow
requirements in accordance with the Society’s budgets and longer term plans.
• ● Ensure that Trustees are fully appraised of all matters in respect of their governance responsibilities in all
aspects of Income Generation.
• ● Represent RSPCA externally in order to further RSPCA’s aims; protecting and enhancing its reputation,
media representation, fundraising and other high-profile events and activities to include relevant external
national and international bodies.
• ● Actively encourage the development of collaborative working with other organisations where that is for
mutual benefit.
• ● Ensure compliance with internal and external policies, procedures and legislation, including health and
safety, human resources, finance, administration and regulatory frameworks. To keep abreast of legislation
and tax issues relating to fundraising and trading.
7
Person Specification
Experience & Job Knowledge
• ● Significant experience in senior fundraising management position within sizable organisations.
• ● Evidence of achievement of fundraising targets.
• ● Extensive knowledge of fundraising legislation.
• ● Experience of managing a staff team.
Skills and competencies
• ● Ability to be strategic, creative, innovative and imaginative in developing and implementing innovate new
fundraising programmes and trading opportunities.
• ● A thorough understanding of the obligations associated with a charity and the regulatory environment
applicable to the RSPCA.
• ● Highly developed interpersonal and team-working skills and a proven ability to form partnerships, motivate,
enthuse and drive individuals and the ability to apply them at an operational and strategic level.
• ● A sophisticated understanding of the respective roles of the Executive, Trustees, Branches and Volunteers.
Personal qualities
• ● Willing to explore different ways of working and commitment to continuous improvement.
• ● An understanding of and commitment to the values of the RSPCA.
• ● Well-rounded, robust personality with a high degree of self-awareness and emotional intelligence.
• ● High level of commercial awareness and intellectual rigour.
• ● Belief, authenticity, passion and the ability to inspire success in others.
• ● Empathy with animal welfare issues.
Professional/technical qualifications
• ● Educated to degree level.
8
Organisational Charts – Executive Structure
Chief Executive
Director of Field Chief Veterinary Chief Legal Officer Deputy CEO/ Director of Director of Income Chief Financial
Operations Officer Director of Resources Generation Officer
Communications
& External Affairs
Assistant Director
Mass Engagement
Assistant Director
High Value
Assistant Director
Fundraising
Operations
9
Senior Income Generation Team
Director Of
Income Generation
Executive
Assistant
Assistant Director Assistant Director Assistant Director
Mass Engagement High Value Fundraising
Operations
Head of Individual Head of Corporate Head of Data &
Giving Partnerships Insight
Head of Legacy Head of Trust & Head of Innovation
Marketing Statutory Funding & Research
Head Events Head of Major Supporter Services
Gifts
Consent Team
10Income and Expenditure - 2017
11Targets & Budgets for 2018/2019
Income Expenditure
High Value £4,435m £920k
Mass Engagement £46,365m £23,310m
Fundraising Operations N/A £3,922m
Total £50,800m £28,152m
12Size of Income Generation
Number of active donors 626,239
Total number of regular givers 318,845
Total number of cash donors 70,901
Total number of members 19,760
Total number of sponsors 94,241
Total number of payroll givers 15,243
Total number of lottery players 17,751
Total number of raffle players 18,634
Number of doors knocked on 1,077,000 per year
Number of inbound fundraising calls 10,800 per year
Number of outbound fundraising calls 25,500 per year
DTRV reach 51% of all adults in UK
Digital impressions 2,668,500 per year
Raffle players 18,634 per year
13Salary & Benefits
Salary Highly competitive
Nature of contract Full Time
Base Head Office in Horsham, Sussex
Holidays Enhanced annual leave in comparison to statutory requirements -
starting at 25 days per year (FTE) and rising incrementally to a
maximum of 30 days per year
Probation Period 6 Months
Pensions Defined contribution pension scheme - default
employer contribution of 11% (range is 9-12% dependent on
employee contribution)
14Salary & Benefits
Additional benefits:
- Discretionary ‘Society day’ usually at Christmas
- Enhanced rates of maternity and adoption pay
- Enhanced rates of sick pay
- Death in service benefit (6x pensionable salary for members of the
pension scheme, 2x for non-members)
- Group income protection
- Healthcare scheme
- Employee Assistance Programme
- Childcare vouchers
- Shopping discounts including 20% discount for the RSPCA
- on-line shop
- Flexible working opportunities
- Opportunities for training and development including financial
assistance for courses/qualifications
- Apprenticeships funded through the levy
- Payment of professional membership fees
- Subsidised staff canteen
- Free parking
15How to Apply
Please apply by submitting a copy of your Curriculum Vitae (CV) and a covering letter, not exceeding two page, highlighting your suitability for the position, and why you
are interested, by email to:
anton@aawpartnership.com
For an informal conversation prior to applying to this role, please contact Anton Packheiser at anton@aawpartnership.com +44 (0) 7749 858597 or Suzie Spooner at
suzie@aawpartnership.com +44 (0) 7960 932315
Closing date: Monday 11th June, 9am GMT
Interview dates: First round, week commencing 25th June
Please note that we will be shortlisting as we receive applications, so please apply as early as possible to avoid disappointment.
For more on our work visit www.rspca.org.uk
For more information on our Corporate Strategy visit
https://view.pagetiger.com/2017-2021/RSPCAStrategy
Director of Supporter Engagement
16
15Thank You
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