CELEBRITY SIGHTINGS (J.LO + KATE HUDSON + JESSICA ALBA'S DAUGHTER HONOR)
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October • November • December / 2012
Year II • No. 8
USA • Grendene USA Inc.
CELEBRITY SIGHTINGS
(J.LO + KATE HUDSON + JESSICA ALBA’S DAUGHTER HONOR)
It doesn’t matter if they are at the beach, strolling around the city or staying at home, celebrities are never far from Ipanema!
J.Lo was spotted wearing Ipanema in Miami Beach, while Kate Hudson packed hers on a trip to London!
Jessica Alba decided to stay comfy at home with her daughter, Honor, who was wearing Ipanema’s popular Summer Love Kids. Jessica posted a very
cute photo on her personal Facebook page (That’s a child with style!) We can’t wait to see who the next Ipanema celebrity will be!
VICTORIA’S SECRET IPANEMA!
The Angels are singing for Ipanema!
We are proud to announce that Victoria’s Secret, one of the largest and best known
lingerie brands/retailers in the world, is now part of the Ipanema family!
Ipanema will be featured in the Victoria’s Secret Catalogue and on Victoriassecret.com
starting spring 2013.
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USA • Grendene USA Inc.
IPANEMA PROUD TO BE IN THE BEST RESORTS AND SPAS IN THE USA!
We love our clients, especially when they are the finest Resorts, Spas and Boutique Hotels in the country! Located in the most luxurious and exclusive
destinations in the US, these beloved clients of ours offer Ipanema to the trendiest and most sought after clientele in the world. See below for a few
examples from this impressive list:
RIDER IS EXCITED TO ANNOUNCE THE ADDITION OF YELLOW RAT
BASTARD STORES TO OUR SPRING 2013 LINE!
Yellow Rat Bastard is a flagship retail chain and Lifestyle-Fashion-Music-
Art Magazine in New York City with 12 clothing stores all owned by Henry
Ishay. The name YRB - Yellow Rat Bastard was originally developed by
famed fashion designer Marc Ecko, a former store manager and the
space designer of the main Soho store. The idea for the store came from
the comic book “Sin City”, it had an issue entitled “That Yellow Bastard”.
The flagship location has become a New York tourist attraction
and counter-culture, skater and thrasher shopping mecca. Clothing
has transitioned from goth-punk to skater to a hip-hop urban retail
environment. One of the last large independent retailers in what is
becoming an upscale environment on Broadway in Soho.
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Argentina • Grendene Argentina
IPANEMA - CAMPAIGN 2012
RIDER - CAMPAIGN 2012
WEBSITE
On the website we find where you can looking for products, products
gallery and link routed the Facebook fan page where the game will
be on line.
RiderArgentina WWW.RIDER.COM.AR
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Venezuela • C. Nobilis
OUTDOORS IPANEMA
Even with the stage of economic and political uncertainties, our Venezuelan distributor continues to invest in the brand Ipanema, through the
Ipanema Outdoors. They are located on the main roads in the capital Caracas and beaches.
INTEGRAL AND EXCLUSIVA MAGAZINES
Ipanema, Rider and Grendha were presented into the main pages of the magazines: INTEGRAL 100% MUJER and EXCLUSIVA. Both magazines
are fashion and news, one of the most important in Venezuela.
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Peru • Ind. Windsor SHOE MARKET
TRADE MARKETING PERU
In order to improve the visual presence and brand positioning of our
brands into the main point of sales from east and borders regions, our Our Peruvian distributor has developed various commercial events
local distributor has intensified the promoters work around the most due to present the new Grendene´s collections, besides that, they
important stores in Peru. have done training for sales people on sales attributes and trends.
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Peru • Ind. Windsor
OUTDOORS GRENDHA AND RIDER
Our local distributor has installed some outdoors concerning the Grendha and Rider Brands in Iquitos, the largest city in the Peruvian jungle.
TRADE MARKETING PERU HOLA PERU
Our local distributor has promoted the Grendene brands through the
participation in some events in Peru: Fiesta de San Juan and Ruleta The brand Grendha was present in the main pages of HOLA PERU,
Viajera in the city of Iquitos and Birthday of the city of Arequipa. During one of the leading magazines of the personalities, fashion and
these events, visitors were invited to participate to the promotional entertainment in Peru .
activities, raffles and giving of gifts.
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Colombia • Via Tropical
THE IPANEMA BEACH
Our distributor in Colombia has developed in collaboration with the local mayor The Ipanema Beach, which is located on the Bocagrande coastline,
one of the main tourist attractions in the city of Cartagena. The Ipanema Beach is permanent, and it has private security, umbrellas, chairs and
eventual marketing activities (gifts).
Angola • Grupo Thepasa
IPANEMA BELAS FASHION
Our local distributor has promoted the Ipanema lounge
during the Belas Fashion, which is the main fashion
event of Angola. In addition to various celebrities,
many consumers were invited to be transported to the
atmosphere of Ipanema, the personal atmosphere, photo
panel, Ipanema sweets and some gifts.
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Italy • Milan Germany • Düsseldorf
IPANEMA, RIDER AND GRENDHA AT GDS AND MICAM
Last September IPANEMA, RIDER and GRENDHA took part of GDS and MICAM, the most important fairs from the shoe business. Visitors had the
opportunity to see the news which will be on the European market on summer season 2013.
Poland • Grupa Open Bulgaria • Hattrick
KITE SURFING CHAMPIONSHIP ISLANDS RIDER & IPANEMA
Ipanema sponsored the biggest Polish Kite surfing championship – During the European summer 2012, our distributor Hattrick had 6
Ford Kite Cup, which lasted throughout the summer 2012. There have islands in shopping centers of the most important cities of Bulgaria.
been four editions of the championships this year, on the beaches of This initiative brought great visibility to the brands and enhanced sales.
Rewa, Jurata, Chalupy and Leba.
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France • Lifestyle
IPANEMA CONTEST ON FACEBOOK
Distributor from France organized an Ipanema contest on facebook.
The ones who “liked” the Ipanema film competed to win two tickets to
Rio de Janeiro. A lot of noise was created to let the market aware about
this promotion and that generated great visibility to IPANEMA.
Russia • Sport Island
MOSSHOES
Our distributor in Russia exhibited our brands in the last edition of MOSSHOES fair in Moscow
(August 2012). Many customers visited the new IPANEMA and RIDER booth and enjoyed the
Brazilian atmosphere with carnival music and dancers.
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Spain • Raider Canarias
MODACALZADO
The Spanish customers had the opportunity to make the last orders for summer season 2013 on the nice stand our distributor from Spain had at
Modacalzado. All collections were well presented and caught the attention of the visitors who passed by.
RIDER AT PUNTO PELOTA
Distributor from Spain is advertising RIDER in the best TV program aimed to soccer – Punto Pelota - with national coverage. This marketing action
had started in September 2012 and will last until June 2013. Considering the importance soccer has on the Spanish market, millions of people will be
exposed to this advertisement within the period.
10Australia • RSH Australia
NOVO STORES
NOVO is one of our main customers of Ipanema in Australia, with more
than 100 stores nationwide and excellent exposure for our brands.
MOVIE OF THE WEEK
“TWILIGHT” SPONSORSHIP
MYER CATALOGUE
Ipanema was featured on Myer Catalogue, that is one of the most
important department stores in Australia. The catalogue was mailed to
300.000 customers!
JETSTAR MAGAZINE
Reaching over 160.000 passangers
per monthly issue, Jetstar Airways’
inflight magazine, Jetstar, provides
159 shopping centers nationally entertaining editorial content
653 HD panels targeted to the carrier’s affluent
33 superscreens audience.
200 times a day
Duration: 1 week
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