Celtic FC's Celtic Park - Advertising opportunities for local businesses at working with Stadia Solutions
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Advertising opportunities for local businesses at
Celtic FC’s Celtic Park
working with Stadia Solutions
57,588 Average attendance 2017/18 Celtic Park 900,000+ Total footfall in season
19
home
league
games in
season
525 Celtic 22
A3 6-Sheet
posters posters
Park
63
TVs playing
our
advertising
Concourse Six Sheets Great for talking to fans in groups before, during (half-time) and after the game; get them talking about your ad A3 Washroom Panels True one-on-one engagement for 30-60 seconds; a chance to get detail across Concourse TVs Advertise on our FanTV system on the main concourses around the ground showing club content entertainment
In-Stadia Media – Stadium TV DESCRIPTION • Television screens located on the concourses of the ground • Screens broadcast the in-stadia club branded channel and/or other sports/football content (such as Sky Sports News) that provides both simultaneous display of club targeted viewing content and advertising copy • Fans in the stadiums get all the latest highlights, interviews, scores and player profiles from a comprehensive library of footage
In-Stadia Media – Stadium TV
Panel 4
Panel 1
Ability to become
Includes pre game highlights, official timing partner
live match feed.
High Quality Copy
Full Audio advertising
Affiliation with club
Social media and betting odds Panel 2
Stats panel can be
tailored to client with
Panel 3 league data supplier fed
statistics
Includes club branding and
club advertising
Basic animation copy
Available for advertisers Panel 5
Club sponsor logo on
rotation
In-Stadia Media – 6 Sheets DESCRIPTION • Large 6-Sheets are located in areas of high dwell time and adjacent to entrance and exit points. INVENTORY • Total 6 Sheets: 22 • Stand (area of ground) targeting possible • Share-of-voice campaign management possible
In-Stadia Media – 6 Sheets
In-Stadia Media – A3 DESCRIPTION • High volumes of A3 panels are located in the stadium restrooms capturing 30-45 seconds of undivided personal attention. INVENTORY – ALL CLUBS • Total A3 panels: 57 • Area targeting possible • Share-of-voice campaign management possible
In-Stadia Media – A3 Washroom Posters
PRE MATCH FANS BEHAVIOUR
MEDIA
Fans get to the stadium early before kick off to
socialise with other fans
HALF TIME FANS BEHAVIOUR
MEDIA
45% of adult football attendees say they drink when watching
sports outside of home. Half time gives fans time to rush to the
concourse to talk football, buy their drink and check scores &
stats on screens
POST MATCH FANS BEHAVIOUR
MEDIA
Fans spend time in the concourse to avoid exit congestion and
check scores and highlights on screensStadia Solutions
Football Overview
Football is the most attended sport in the UK The dwell times are long Accurate Audience
5.9m people attend Ticket sales mean
football; over 17m Fans spend c. 2.5hrs sport has the most
people go through our in the stadium accountable audience
turnstiles every year data in media
Most of the games are played on the weekends
3/4 of all matches
are played at the
weekend
League attendances are up
Average attendances
for the 92 clubs
above 15,000 for the
first time in 50 years
Source: TGI 2016Stadia Solutions
Sports Media Overview
Football and Sponsorship Advertising Clutter Advertising Clutter
710 sponsorship deals 1,300 brands spend 2,400 brands spend
currently running in £16m annually on £164m annually on
UK Football Sports Radio Sports TV
In Stadia Media
Average of 10 brands
advertising in the
concourses
Cost Effective v TV
80% discount versus
ITV cpts for men,
ABC1 Adults and
16-34 Adults
Source: NielsenPackages & prices
Concourse TV
• 1 x 10 second bottom banner advert
• Played 40 times per match (over four hours) on all TV’s
• £2,070 per season including free ad design
• Includes all 23 home league games plus any other home cup games and others games where
the TV system is operational
A3 Washroom Posters
• Pack of five posters
• Can be placed together or spread around ground
• £2,070 per season including free ad design, print and install
Concourse Poster
• 1 x large (approx. 6ft x 4ft) concourse poster
• You can request where in the ground the poster is placed
• £2,070 per season including free ad design, print and installTo advertise at Meadow Lane please contact: James Holloway james.Holloway@stadiasolutions.com Call on 020 7100 4545
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