Christmas 04 November - 26 December 2021 - Asda Media Partnerships
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Christmas
04 November – 26 December 2021
In partnership with
Christmas 91%
What do shoppers
spend on in the lead up
to Christmas?
of the UK population celebrate Christmas – that’s
25 million households.₄ Food & drink (+18%)
Christmas dinner (+17%)
Adult clothing, shoes, accessories (+14%)
£2,500
the typical UK household monthly spend. In the
Christmas stocking fillers (13%)
Children’s clothing, shoes, accessories (+15%)
Electricals/technology (+15%)
Toys (+18%)
weeks before Christmas, our spending habits Health & beauty (+12%)
change dramatically - a typical household Gifts for pets (+12%)
spends up to £800 more in December alone.₄ Homewares (+8%)₃
Ensure your campaign has visibility both online and
instore to reach the entire Christmas shopper audience.
From settling in with mulled wine and a mince pie in front of the television, to tucking into
a roast dinner with loved ones, there’s nothing quite like Christmas! With many unable to
celebrate Christmas as usual last year, it’s likely that consumers will want to make this year
even more special.
The weeks leading up to Christmas are equally as important as the big day itself, with many
households using this time to meet with friends, colleagues and family members for smaller festive
celebrations. It’s also during these weeks that the shopping and preparations commence – the most
58% 86%
42%
popular time to start Christmas shopping is between October and November, with 57% of Brits of shoppers search
beginning their festive shopping during this time.₁ online prior to in-
store purchases
Christmas is by far the biggest shopping holiday of the year and many shoppers save throughout the of people opt to do their
year, to afford additional seasonal spending.₂ 53% of Brits have admitted they are now being more Christmas shopping online of shoppers still enjoy
cautious with their spending due to economic and political unpredictability.₃ With shoppers being rather than in-store.₁ browsing in-store for
more pragmatic about what they spend their money on, it’s key to reach out to them whilst they shop inspiration.₁
and encourage them to make your brand a part of their Christmas celebrations!
Sources: ₁bobatoo - Christmas spending survey 2019 ₂MuchNeeded.com ₃PwC Consumer Survey ₄Pew Research Centre – Festive Facts & Figures ₅Bank of England
Key Trends
48%
of shoppers agree that food and
drink is the most important part of
Christmas Day. 16% increase in UK shopper spending on
food items during the run up to the
Festive Season.₅
Festive Food
& Drink 78% of Brits say that the thing they look
forward to the most is the Christmas
dinner.₄ 39% increase in spend on alcohol during
the run up to Christmas in the UK.₅
Feasting will account for around a
Catering for Everyone
Over 6 million Brits are unable to eat a traditional Christmas dinner for dietary reasons.₆ With the growing number of dietary
¼ of household spending requirements and preferences Christmas catering is more diverse than ever and it is crucial that brands and retailers cater for all
needs and help to inspire shoppers when looking for dishes to serve up over the festive period.
at Christmas, with the average bill for
food and drink coming to
£172 .₁
3.5m 1/10
British consumers will opt for a vegetarian
2m
people in the UK live with
1-10%
of adults and children in the UK
are Vegan.₇ or meat alternative.₇ a diagnosed food allergy.₈ have a food hypersensitivity.₉
Sources:₁GoCompare.com ₂PwC consumer survey ₃IDG.com ₄Statista ₅Bank of England ₆ASDA Corporate ₇Limevenueportfolio.com ₈Food Standards Agency ₉Allergy UK
Key Trends
It’s not just about the big day itself - Advent is
61% of shopper buy gifts from the
supermarket.₃
another great opportunity to get consumers
spending on your products ahead of Christmas,
and not just for confectionary brands!
63% 49%
of shoppers buy for more than 20 of UK adults being treated to
Gifting people₄ - that’s a lot of opportunities
for brands to offer gifting inspiration!
luxury advent calendars, containing
items such as cosmetics & alcohol.₅
Brits spend around The UK’s Favourite Gifts: Average Spend on Gifts
(Per Family Member):
£24.2bn Chocolates
Books
Children - £67
Spouse/Partner - £63
on gifts every Christmas.₁ Cosmetics/Perfumes
Mother - £40
Food & Drink
Father - £33
Money
Presents for friends and families top the list of Clothes/Shoes
Siblings - £31
Christmas expenditure, costing an average of In-laws - £30
Gift Vouchers
Step-parents - £29
DVD/Blue-ray
£365 Beauty care. Massage, spa
Games/Video Games₆
Grandparents - £28
Aunts/Uncles - £22
Pets - £20₇
per household.₂
Sources: ₁Finder – UK Christmas Shopping Statistics ₂GoCompare.com ₃GlobalData ₄Bobatoo.co.uk – Christmas Spending 2019 ₅YouGOv ₆Deloitte – Christmas Survey 2019 ₇Nationwide Building
Society Survey 2019
Christmas 2020
Suppliers participating in ASDA’s Christmas Event There was strong growth seen across the
last year enjoyed a notable sales uplift as a result entire campaign - both instore and online:
of the media they booked.
Overall the campaign With an average ROI of Instore Online
generated a sales uplift of
£13.83 +£31.74M +£4.04M
£35,783,164 achieved across
across the featured lines. participating suppliers +239% +204%
Sources: AMP Data
Supplier Opportunities
In-store Media Online Media
All campaigns aligned to Christmas will use the supplied toolkit for the Christmas roundel and creative template available to all participating
following media formats: suppliers for use on:
Mock-ups only.
Bollard Covers
Leader-board Banners Christmas
Security Covers
Promo Banners
Digital 6 Sheets
Department Nav Banner Promo
Banner
Product
Gondola Ends Listing Ad
Category Nav Banner
Shippers
Inserts (PLA)
Leader-board
In-run Event Blinkers Banner
Social Media
POS Barkers
Category
Navigation Banner
POS Bubbles
ASDA Radio Please note: these images are examples of previous years’ event creative – this year’s creative may vary.
Key Information
Event dates: Booking Deadline: Artwork/Briefing Deadline: Contact:
04 November – 26 December 2021 30 August 31 August Speak to your Account
Manager to begin
building your
Christmas campaign
Invest in Christmas and…
Engage with ASDA Associate your Inspire shoppers and
households as they plan their brand with a key drive incremental sales
Christmas celebrations seasonal event for your products
In partnership with
Thank you
In partnership with
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