CINEMA MEDIA KIT WINTER 2019 - Cineplex Media
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CINEMA
MEDIA KIT WINTER 2019
THE CINEPLEX MEDIA ADVANTAGE
The Cineplex Media Advantage Harness the power of Cinema The ultimate advertising platform, Cinema has the Digital Lobby Show screens offer maximum exposure most powerful tools to reach an engaged, receptive throughout the theatre. and happy moviegoing audience. Cineplex Media Cineplex Magazine gives our guests the inside scoop provides the effective platforms and solutions to help on all things movies, and can help you reach 3.9 million* our partners stand out and develop deeper connections readers with each issue! with their consumers. Once settled into their seats, our guests are now Cineplex.com delivers targeted, relevant audiences in a distraction-free zone, ready to enjoy the Pre-Show, each week — as the movies change, our consumers which entertains with movie news, TimePlay return to check showtimes and upcoming releases. gamification, and custom-developed content for our Our high-impact Interactive Media Zones encourage partners. guests to stop, play and interact with brands as they As the lights dim and it’s time for the main event, enter our lobbies. Also situated in high-traffic lobby Show-Time advertising is featured on the big screen, areas, our dynamic 84” Digital Posters and engaging delivering unparalleled impact for brands. 2 CINEPLEX MEDIA | CINEMA MEDIA KIT - WINTER 2019 Modified January 14, 2019
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*Vividata Fall 2018
Modified January 14, 2019 CINEMA MEDIA KIT - WINTER 2019 | CINEPLEX MEDIA 3
CONTENTS CINEPLEX MEDIA is the one-stop shop for all of to build a broad, integrated campaign or pinpoint a MOVIE 6 CINEMA 12 SHOW-TIME 14 PREVIEW OVERVIEW Imagine your ad on the big screen It’s another great year for movies, Your quick look at why cinema is with immersive sound, brilliant visuals but which months are best for your the best place for your advertising and huge impact, just before the campaigns? dollars in 2019 trailers and movie are about to start INTERACTIVE 28 CINEPLEX 32 ONLINE 36 MEDIA ZONE MAGAZINE & MOBILE The centrepiece of our cinema Get your ad into Canada's favourite Connect with moviegoers as lobbies, there’s so much advertisers movie magazine and reach nearly soon as they start researching can do with the IMZ 4 million readers each month their theatre visits 4 CINEPLEX MEDIA | CINEMA MEDIA KIT - WINTER 2019
CINEMA MEDIA KIT 2019
your advertising needs. Whether you’re looking
specific audience, your quest starts here!
PRE-SHOW 16 CINEPLEX 20 DIGITAL OUT-OF-HOME
Work your brand into Cineplex’s TIMEPLAY CINEMA LOBBY 24
fun mix of pre-movie content and Our interactive gaming platform Surround our guests with your
advertising and reach moviegoers lets you have fun with consumers, messages as they linger in our
who are excited and in a good mood and share deals vibrant lobbies
CINEPLEX 40 SPECIAL 41 THEATRE 42
WORLDGAMING EVENTS LISTINGS
Take advantage of the eSports We’re so much more than movies. Your handy guide to every
phenomenon by getting in on Reach fans of the Met Opera, cinema, in every theatre,
the gaming action Bolshoi Ballet and more we offer from coast to coast
CINEMA MEDIA KIT - WINTER 2019 | CINEPLEX MEDIA 5
2019 MOVIE HIGHLIGHTS
Coming Up...
Fresh from 2018’s record-breaking box office numbers, 2019 is poised to be even bigger
and better for movie fans. With highly anticipated blockbuster sequels and the conclusion
of not one but two major franchises all taking place in the same 12-month period, there’s
no better time to leverage the power of Cinema in your next advertising campaign.
JANUARY
GLASS
JANUARY 18
DIRECTOR:
M. Night Shyamalan
STARS: Bruce Willis,
James McAvoy,
Samuel L. Jackson
Unbreakable's Bruce Willis
returns as David Dunn
and Samuel L. Jackson as
Elijah Price, known also by
his pseudonym Mr. Glass.
Joining from Split is
James McAvoy, reprising
his role as Kevin Wendell
Crumb and the multiple
identities who reside within.
THE KID SERENITY
WHO WOULD JANUARY 25
BE KING DIRECTOR: Steven Knight
JANUARY 25 STARS: Matthew McConaughey, Anne Hathaway
DIRECTOR: Joe Cornish Baker Dill (McConaughey) is a fishing boat captain
STARS: Patrick Stewart, leading tours off a tranquil, tropical enclave called
Louis Ashbourne Serkis Plymouth Island. His quiet life is shattered, however,
A band of kids embark on when his ex-wife Karen (Anne Hathaway) tracks him
an epic quest to thwart a down with a desperate plea for help.
medieval menace.
FEBRUARY hybrid, Alita is a cyborg
who wakes up after a long
time out of commission to
THE LEGO find herself in a dangerous
MOVIE 2: THE world where she has to
SECOND PART fight to survive.
FEBRUARY 8
DIRECTOR: Mike Mitchell HOW TO TRAIN
STARS: Chris Pratt, YOUR DRAGON:
Elizabeth Banks THE HIDDEN
The heroes of Bricksburg WORLD
reunite in a new action- FEBRUARY 22
packed adventure to save DIRECTOR: Dean DeBlois
their beloved city. STARS: Jay Baruchel,
Jonah Hill, Cate Blanchett
ALITA: As Hiccup (Baruchel) fulfills
BATTLE ANGEL his dream of creating a
FEBRUARY 14 peaceful dragon utopia,
DIRECTOR: Toothless' discovery of
Robert Rodriguez an untamed, elusive mate
STARS: Rosa Salazar, draws the Night Fury away.
Christoph Waltz
How to Train Your Dragon: The Hidden World
In this live-action/CGI
6 CINEPLEX MEDIA | CINEMA MEDIA KIT - WINTER 2019
Dumbo
MARCH
CAPTAIN GREYHOUND DUMBO
MARVEL MARCH 22 MARCH 29
MARCH 8 DIRECTOR: DIRECTOR:
DIRECTORS: Aaron Schneider Tim Burton
Anna Boden, Ryan Fleck STARS: Tom Hanks, STARS: Colin Farrell,
STARS: Brie Larson, Elisabeth Shue Danny DeVito
Samuel L. Jackson In the early days of The all-new live-action
Carol Danvers (Larson) World War II, Captain adventure Dumbo
becomes one of the Ernest Krause (Hanks) expands on the beloved
universe's most powerful leads a convoy of 37 classic story about a
heroes when Earth is Allied ships across the baby elephant where
caught in the middle of a North Atlantic all the while differences are celebrated,
galactic war between two being chased by Nazi family is cherished and Brie Larson in Captain Marvel
alien races. U-boats. dreams take flight.
AVENGERS: END GAME APRIL
APRIL 26
DIRECTORS: Anthony Russo, Joe Russo SHAZAM!
STARS: Josh Brolin, Chris Evans APRIL 5
This sequel to 2018’s Avengers: Infinity War DIRECTOR:
will finally clarify which superheroes are David F. Sandberg
gone for good and which ones have STARS: Zachary Levi,
survived Thanos’ maniacal plan to wipe Asher Angel
out half of humanity. We all have a superhero
inside us; it just takes a bit of
magic to bring it out. In Billy
Batson’s case, by shouting
out one word — Shazam! —
this streetwise 14-year-old
foster kid can turn into the
adult superhero Shazam.
HELLBOY
APRIL 12
DIRECTOR: Neil Marshall
STARS: David Harbour,
Milla Jovovich
Based on the graphic
novels by Mike Mignola,
Hellboy, caught between
the worlds of the
supernatural and human,
battles an ancient sorceress
bent on revenge.
CINEMA MEDIA
2018 MOVIE
KIT - WINTER
HIGHLIGHTS
2019 || CINEPLEX
CINEPLEX MEDIA
MEDIA 7
7
2019 MOVIE HIGHLIGHTS
MAY ALADDIN
MAY 24
ROCKETMAN DIRECTOR: Guy Ritchie
MAY 17 STARS: Mena Massoud,
DIRECTOR: Dexter Fletcher Will Smith
STARS: Taron Egerton, Smith takes over from the
Jamie Bell late Robin Williams as
Rocketman is an epic Aladdin’s magical genie in
musical fantasy about this live-action retelling of
the uncensored human the popular 1992 animated
story of Sir Elton John’s Disney tale, while newcomer
breakthrough years. Massoud plays the title role.
AD ASTRA
MAY 24
DIRECTOR: James Gray
STARS: Brad Pitt, Tommy
Lee Jones
Astronaut Roy McBride
(Brad Pitt) travels to the
outer edges of the solar
system to find his missing
father and unravel a
mystery that threatens the
survival of our planet. His
journey will uncover secrets
that challenge the nature
of human existence and our
place in the cosmos.
JUNE
DARK PHOENIX
JUNE 7
DIRECTOR: Simon Kinberg
STARS: Jennifer Lawrence,
James McAvoy,
Sophie Turner
Jean Grey (Turner) begins
to develop incredible
powers that corrupt and
turn her into a Dark Phoenix.
Now the X-Men will have to
decide if the life of a team
member is worth more than
all the people living in the
world.
SHAFT
JUNE 14
DIRECTOR: Tim Story
STARS: Samuel L. Jackson,
Regina Hall
This sequel to 2000’s Shaft,
which was itself a reboot
of the 1971 thriller, once
again stars Jackson as
New York police detective
John Shaft II, the nephew
of the original, 1970s cop.
TOY STORY 4
JUNE 21
DIRECTOR: Josh Cooley
STARS: Tom Hanks,
Annie Potts, Tim Allen
Woody and Buzz head out
in search of missing doll
Toy Story 4 Bo Peep, who was sold at
a yard sale.
8 CINEPLEX MEDIA | CINEMA MEDIA KIT - WINTER 2019
JULY
THE LION KING
JULY 19
DIRECTOR: Jon Favreau
STARS: Donald Glover,
Beyoncé Knowles
This live-action/CGI
hybrid uses an all-
star cast to voice the
animated characters,
including Donald Glover
as Simba, the young lion
cub who must battle his
evil uncle Scar to regain his
rightful title of king.
ONCE UPON
A TIME IN
HOLLYWOOD SPIDER-MAN:
JULY 26 FAR FROM HOME
DIRECTOR:
JULY 5
Quentin Tarantino DIRECTOR: Jon Watts
STARS: Brad Pitt,
STARS: Tom Holland, Jake Gyllenhaal
Leonardo DiCaprio Peter Parker (Holland) has to defend
DiCaprio is a washed-up himself, and his friends, from the villain
TV Western star and Pitt is Mysterio (Gyllenhaal) while on a summer
his stunt double as both try vacation in Europe.
to restart their careers in
swinging sixties Hollywood.
AUGUST
THE NEW
MUTANTS
AUGUST 2
DIRECTOR: Josh Boone
STARS: Anya Taylor-Joy,
Maisie Williams
Five young mutants just
discovering their abilities
are held captive in a secret
facility and fight to escape.
HOBBS
AND SHAW
AUGUST 2
DIRECTOR: David Leitch
STARS: Dwayne Johnson,
Jason Statham
Security agent Luke Hobbs
(Johnson) forms an unlikely
alliance with Deckard Shaw
(Statham) in this side movie
from the phenomenally
successful Fast and the
Furious franchise.
DORA THE
EXPLORER
AUGUST 2
DIRECTOR: James Bobin
STARS: Isabel Moner,
Eva Longoria
Moner plays the popular
animated adventurer
sprung to life in this live-
action feature based on the
Dwayne Johnson, star of Nickelodeon cartoon.
Hobbs and Shaw
CINEMA MEDIA
2018 MOVIE
KIT - WINTER
HIGHLIGHTS
2019 || CINEPLEX
CINEPLEX MEDIA
MEDIA 9
9
2019 MOVIE HIGHLIGHTS
DOWNTON SPIES IN DISGUISE
SEPTEMBER ABBEY SEPTEMBER 13 You Are
My Friend
SEPTEMBER 10 DIRECTORS:
IT: CHAPTER TWO DIRECTOR: Troy Quane, Nick Bruno
SEPTEMBER 6 Michael Engler STARS: Will Smith,
DIRECTOR: STARS: Michelle Dockery, Tom Holland
Andy Muschietti Hugh Bonneville Superspy Lance Sterling
STARS: James McAvoy, The spinoff of the popular (Smith) and scientist
Jessica Chastain PBS series about the Walter Beckett (Holland)
Because every 27 years evil aristocratic Crawley family are almost exact opposites.
revisits the town of Derry, is keeping its plot details Lance is smooth, suave and
Maine, It: Chapter Two brings under wraps, but series debonair. Walter is... not.
the first movie’s characters creator Julian Fellowes But what Walter lacks in
— who’ve long since gone promises one epic story social skills he makes up
their separate ways — back that allows each of the for in smarts and invention,
together as adults nearly 22 series regulars their creating the awesome
three decades after the chance to shine. gadgets Lance uses on his
events of the 2017 film. epic missions.
OCTOBER
JOKER changes the course of
OCTOBER 4 his life, sending him on a
DIRECTOR: Todd Phillips stirring odyssey of grief
STARS: Joaquin Phoenix, and guilt, reinvention and
Robert De Niro redemption, and even love.
Joker, which centres
around Batman’s iconic YOU ARE
arch nemesis, is the first MY FRIEND
big-sreen movie dedicated OCTOBER 18
to the villain's origin story. DIRECTOR: Marielle Heller
STARS: Tom Hanks,
THE GOLDFINCH Matthew Rhys
OCTOBER 11 Hanks is Mister Rogers
DIRECTOR: John Crowley in this timely story of
STARS: Ansel Elgort, kindness triumphing over
Nicole Kidman cynicism, based on the
Theodore Decker was 13 true story of a real-life
years old when his mother friendship between
was killed in a bombing at Fred Rogers and journalist
Pennywise, seen here in 2017's It,
returns for It: Chapter Two the Metropolitan Museum Tom Junod.
of Art. The tragedy
10 CINEPLEX MEDIA | CINEMA MEDIA KIT - WINTER 2019NOVEMBER irritating consequence
from her job as an elf in Frozen 2
a Christmas shop. Tom
CHARLIE’S (Golding) seems too good
ANGELS to be true when he walks
NOVEMBER 1 into her life and starts to
DIRECTOR: see through so many of
Elizabeth Banks Kate's barriers.
STARS: Kristen Stewart,
Elizabeth Banks, FROZEN 2
Patrick Stewart NOVEMBER 22
A reboot of the 2000 flick DIRECTORS: Chris Buck,
about a trio of crime- Jennifer Lee
fighting ladies, which STARS: Kristen Bell, Idina
was itself a reboot of the Menzel, Josh Gad
popular 1970s TV series. Expect droves of pint-
sized Elsas and Annas to
LAST CHRISTMAS take their rightful places
NOVEMBER 15 in theatres as the hotly
DIRECTOR: Paul Feig anticipated sequel to
STARS: Emilia Clarke, Frozen hits screens with
Henry Golding, new queen Elsa (Menzel),
Emma Thompson her rambunctious sister
Kate (Clarke) harumphs Anna (Bell) and Olaf
around London, a bundle of the snowman (Gad) all
bad decisions accompanied returning.
by the jangle
of bells on her
shoes, another
STAR WARS: EPISODE IX DECEMBER
DECEMBER 20
DIRECTOR: J.J. Abrams CATS
STARS: Daisy Ridley, Adam Driver DECEMBER 20
Expect this grand goodbye to tie up loose threads DIRECTOR: Tom Hooper
and answer questions — are Rey’s (Ridley) parents STARS: Ian McKellen,
really nobodies? — and allow us to say farewell Idris Elba, Taylor Swift
to our favourite characters from the Star Wars A film adaptation of
universe. Andrew Lloyd Webber's
beloved smash
musical Cats and
the poems from
Old Possum's
Book of
Practical
Cats, by
T.S. Eliot.
LITTLE WOMEN
DECEMBER 25
DIRECTOR:
Greta Gerwig
STARS: Emma Watson,
Timothée Chalamet
In director Gerwig’s follow-
up to Lady Bird, four sisters
come of age in America
following the end of the
Civil War. Based on the
novel by Louisa May Alcott.
CINEMA MEDIA
2018 MOVIE
KIT - WINTER
HIGHLIGHTS
2019 || CINEPLEX
CINEPLEX MEDIA
MEDIA 11
11CINEMA OVERVIEW
Why Cinema Works
A driving force behind culture, movies will always shape, inform and entertain. Movies
hold a special place in everyone’s hearts. Each person has a favourite, everyone has their
own set of classic, must-see, funniest, and scariest titles. Each list varies but the constant
is the passion everyone has for those titles. Movies are fresh, engaging and leave lasting
effects on our guests. What better environment in which to talk, one on one, with your
consumers? No distractions, happy and engaged people.
Cinema works. Let it work for your brand.
Going to the movies is a top leisure
Cinema Benefits activity among Canadians
• Engaged and
attentive audience 59%
54% LEISURE ACTIVITIES PARTICIPATED/
ATTENDED IN PAST 12 MONTHS
• Sought-after (% OF POPULATION)
demographics
• Uncluttered 35% 33%
media environment 30% 30% 29% 29%
• Light TV viewers,
ART GALLERIES
MOVIES
ENTERTAINING
LIVE THEATRE
enabling brands CONCERTS
MUSEUMS/
CAMPING
to extend to a
AT HOME
BOATING
SPORTS
MUSIC
unique audience
TEAM
• Cinema has the lowest
ad avoidance of all Source: Vividata Fall 2018, Total Canada
media as cinemagoers
perceive the ads as The movies reach affluent, highly educated and
part of the overall well-employed Canadians efficiently and effectively
experience
POPULATION (COMP%) MOVIEGOERS 18+ (COMP%)
• Relaxed, excited
and expectant
audience is focused 36% 38%
on the big screen 32% 34%
26% 28%
29%
• Average advertising
impact in cinema
is greater than TV
• 3D cinema campaigns Average
have proven even Monthly
higher recall/ Reach
entertainment HHI $100K+ MOPES BACHELOR'S
OR HIGHER
Vividata Fall 2018, Total Canada,
Moviegoers in the past month
12 CINEPLEX MEDIA | CINEMA MEDIA KIT - WINTER 2019Target audience by movie genre with unique compositional strength
AVERAGE DEMO COMPOSITION BY MOVIE GENRE (INDEXED TO POPULATION)
ACTION/ FAMILY/ SCIENCE
ADVENTURE ANIMATED COMEDY DRAMA CHILDREN FOREIGN HORROR FICTION
MALE 111 99 97 89 80 105 111 123
FEMALE 89 101 103 111 119 95 90 78
PHOTO BY ALEXANDROS MARAGOS/GETTY
AGES 14-17 132 112 138 105 115 112 207 118
AGES 18-24 116 128 117 89 110 132 177 128
AGES 25-34 108 121 111 101 123 104 135 116
AGES 35-49 119 137 110 101 145 109 102 119
AGES 50-54 102 93 97 106 93 89 82 100
AGES 55+ 74 58 79 101 57 84 48 70
Vividata Fall 2018, Total Canada, Moviegoers composition (seen any genre in past year) Indexed to population
Moviegoer composition Movies reach Canadians of all age groups
by age group MOVIES % REACH OF CANADIAN POPULATION
The movies deliver audiences of all age
groups with a balanced male/female split. 1 MONTH 3 MONTHS 12 MONTHS
15% 6%
AGE 65+
AGE 14-17
(INDEX 109) ALL 14+ 29% 47% 59%
(INDEX 81)
14% ALL 14-17 32% 60% 73%
AGE 18-24
(INDEX 127)
37% 52% 62%
51%
MEN
ALL 18-24
18% ALL 25-34 32% 52% 64%
49% AGE 25-34
WOMEN (INDEX 112)
ALL 35-49 32% 53% 66%
ALL 50-64 24% 42% 54%
21% 26%
AGE 50-64 AGE 35-49
(INDEX 84) (INDEX 110) ALL 65+ 23% 36% 48%
Vividata Fall 2018, Total Canada, Moviegoers in the Past Month,
Index Based on Population Vividata Fall 2018, Total Canada
CINEMA MEDIA KIT - WINTER 2019 | CINEPLEX MEDIA 13SHOW-TIME
It Doesn’t Get
Bigger Than This
Blockbuster movies, huge screens and surround sound that
rocks your seats. There is no better, bigger or more effective
place to talk to your consumers than in our cinemas.
With a Show-Time ad, your message appears just prior to
the big, bold movie trailers our guests look forward to and
enjoy. There are zero distractions (no other screens competing
for consumers’ attention here), just our guests watching your
commercial the way it was meant to be seen.
The results? Well, they speak for themselves.
Cinema Show-Time PURCHASE INTENT
(ACROSS ALL CATEGORIES)
Ad Awareness
26%
2X
IMPACT!
30%
NO AD
AWARENESS
70% 13%
CINEMA AD
AWARENESS
NOT RECALLED RECALLED THE AD
THE AD IN CINEMA
Cinema Advertising Show-Time Impact Study 2018,
Cineplex Insight via Vision Critical & Strategic Marketing Counsel
Canadian Cinema Show-Time Equals Ad Effectiveness
70% 86% 37%
Cinema Advertising
Show-Time Impact
Study 2017 (Amongst
6 Campaigns Across 5
Categories) Cineplex
Advertising Correct Brand Likeability Insights via Vision Critical.
Awareness Association
14 CINEPLEX MEDIA | CINEMA MEDIA KIT - WINTER 2019More information is available at cineplexmedia.com, or simply reach out to your account manager
CINEMA MEDIA KIT - WINTER 2019 | CINEPLEX MEDIA 15PRE-SHOW Big Screen. Bigger Impact. Imagine your brand up on the big screen as guests settle in to enjoy their movie night. A combination of well-placed advertisements and exclusive content that ranges from interviews with the biggest movie stars to behind-the-scenes footage from the year's biggest upcoming releases, the Pre-Show provides an efficient and effective way to be seen on the big screen. POD 1 delivers your ad mingled amongst entertaining content within 75 seconds of the start of Cineplex TimePlay. In theatres without Cineplex TimePlay, POD 1 immediately precedes Show-Time! POD 2, the most efficient method of getting on the big screen, delivers your message between 21 and 15 minutes to the start of Cineplex TimePlay. Canadian Cinema Pre-Show Equals Ad Effectiveness 59% 84% Advertising Correct Brand Awareness Association 43% Likeability Cinema Advertising Impact Study 2017-2018 +2016 Strategic Marketing Counsel (SMC), and Cineplex Insight via Vision Critical 16 CINEPLEX MEDIA | CINEMA MEDIA KIT - WINTER 2019
CINEMA MEDIA KIT - WINTER 2019 | CINEPLEX MEDIA 17
PRE-SHOW
The Pre-Show Is Perfect
For Your Local Market!
• The Pre-Show provides a custom entertainment Your customers arrive
environment that puts your message amongst the early to get the best
biggest titles from Hollywood. seats for Hollywood’s
blockbusters.
• Low Cost! This big-screen opportunity is designed
to drive local market sales for clients. It’s the perfect time to
get on the big screen!
• Select your theatre(s), movie(s) or genre(s)
POD 1
to reach your target.
• Short lead-times for booking and creative. 50 million
guests per year
• In-house creative team (if required) to help
you look good. POD 2
• Strongest ad receptivity* and the lowest
ad avoidance** vs. radio, OOH and newspaper
21 million
guests per year***
= better ROI.
**Seated attendance for Cineplex theatres, 2018 (estimates based
• Actual audience numbers based on ticket sales. on weighted auditorium traffic data from Prodco cameras)
Target Lovers Of
Luxury With VIP
Our Cineplex VIP Cinemas offer guests an
intimate and sophisticated night out with
luxurious reserved seats, great food and
exceptional service.
With only the Pre-Show and limited Show-Time
ads available in these exclusive theatres your
message truly stands out and reaches a highly
targeted, affluent adult audience.
From experiential campaigns like
wine tastings and special nights to more
traditional advertising, the VIP experience
not only caters to our guests, but our valued
advertising partners as well.
18 CINEPLEX MEDIA | CINEMA MEDIA KIT - WINTER 2019More information is available at cineplexmedia.com, or simply reach out to your account manager
Create Custom
Brand Experiences
Move beyond a standard brand ad with custom
content and activations! Use our cinemas as
a blank canvas to bring your campaign to life.
Cineplex Media is happy to work with you to
create content that integrates your product
into the entertainment experience. Whether
it’s a specially scripted segment in the Pre-Show,
a multi-platform integration, or a custom
interactive experience in Cineplex TimePlay or
on the Interactive Media Zones – all of which
can be supported via our social channels –
Cineplex’s in-house Marketing Solutions studio
will see your project through from concept to
execution.
CINEMA MEDIA KIT - WINTER 2019 | CINEPLEX MEDIA 19CINEPLEX TIMEPLAY
Let's Play!
Waiting for the movie to start has never been more
exciting.
Cineplex TimePlay transforms our guests’ mobile
devices into interactive controllers, empowering
the audience to have their say and engage with the
big screen in a big way. As Cineplex TimePlay grows,
new games and ways to leverage the technology
keep the experience fresh and new. Advertisers’ offers
are delivered directly to MyStuff folders on players’
phones based on participation and performance –
offering real-time measurement!
Cineplex TimePlay Player
Demographic Profile 34%
32%
INDEX 200
TIMEPLAY APP
DOWNLOAD PROFILE
INDEX 229
MOVIEGOERS 17%
TIMEPLAY PLAYERS
14%
TimePlay App Download Update Stats
Jan 2, 2016–October 20, 2017 Moviegoers
in the Past Month Vividata Spring 2018 A18-24 A25-34
5 million
Downloads Cineplex TimePlay Delivers
86% 84% 46%
AVERAGE AVERAGE AVERAGE
50% Advertising Correct Ad
MALE
Awareness Brand Entertainment
50% Association AD “VERY
FEMALE ENTERTAINING/
ENTERTAINING”
TimePlay Ad Impact Study 2012 & 2014 & 2016, SMC and Online Survey via Vision Critical
TimePlay App Download Update Stats Oct 2016
20 CINEPLEX MEDIA | CINEMA MEDIA KIT - WINTER 2019More information is available at cineplexmedia.com, or simply reach out to your account manager
Cineplex TimePlay Effectiveness
PLAYED THE CLIENT-SPONSORED
TIMEPLAY GAME
Higher play rate among younger audience.
45% 55%
A18-24
ALL INDEX 124
AGES
WOULD LIKE TO PLAY
IN THE FUTURE
48% 93%
NOT PLAYED
PLAYED
GAME AWARENESS
74% 100%
NOT PLAYED
PLAYED
BRAND ASSOCIATION
79% 91%
NOT
PLAYED PLAYED
TimePlay Content TimePlay Segment
75 seconds 4 minutes RECALLED THE OFFER OR REWARD
With two Cineplex TimePlay options, advertisers can be placed within the
Pre-Show POD 1 Cineplex TimePlay Content (:75 seconds) position or during
the Cineplex TimePlay segment (four minutes) between PODs 1 & 2. This
allows options for both premium positioning and a very affordable way to 40% 69%
get your game on! NOT PLAYED
Guests can boast about their results, wins or advertising offers via their PLAYED
social media networks, where they can also take advantage of additional
rewards, such as bonus contest entries, app downloads, and drive-to-retail
offers. We work with clients to adapt existing games or develop custom
games from scratch that deliver on a brand’s goals. TimePlay Ad Impact Study 2012 & 2014 & 2016, SMC
and Online Survey via Vision Critical
CINEMA MEDIA KIT - WINTER 2019 | CINEPLEX MEDIA 21CINEPLEX TIMEPLAY
Cineplex
TimePlay
Interactive
Options
Exclusive Title
Sponsorship
4-MINUTE DOMINATION
OR
Title Sponsorship –
Unique Game
2-MINUTE PREMIUM
EXPERIENCE
Dominate the entire main TimePlay game segment or create an • Custom intro, gameplay, leaderboards, outro, mobile interface
extended premium custom experience – the ultimate engagement • Includes MyStuff call to action and link to social media
and entertainment platform that puts your brand in a starring role. • Activation and redemption reporting
Guests use their devices to interact with your brand on the big screen • +8 weeks of production
in a completely customized experience – the possibilities are endless!
Customized Integrated
Experience Experience
1 MINUTE – Sponsored
Create a truly Template
unique and 1 MINUTE
custom brand
experience. Sponsor existing
game modules
• One game with your brand
with all elements presence.
is tailored to • Includes MyStuff call to action
meet your brand strategy • Activation and • Includes sponsor intro, and link to social media
• Includes MyStuff call to redemption reporting brand colours throughout • Activation and
action and link • 6 - 8 weeks of and branded outro/ redemption reporting
to social media production call to action • 4 - 6 weeks of production
22 CINEPLEX MEDIA | CINEMA MEDIA KIT - WINTER 2019More information is available at cineplexmedia.com, or simply reach out to your account manager
MyStuff
Offers
MyStuff delivers
immediate offers,
information and rewards
through a one-click action.
It provides a unique
channel that will increase
brand awareness and
loyalty beyond the cinema
experience.
• Cineplex TimePlay
will send notifications
to players when they
receive a MyStuff offer
and when the offer is
about to expire
Interactive Storytelling • Activation and
redemption reporting
• Reward offers can include
Leveraging interactivity and that engages guests and
couponing, contests, sampling,
branching video, TimePlay can invites them to be part of the
opt-in for additional brand
help you tell your brand story branded story
offers, calendar invites,
while engaging and empowering • Uses the brand ad as a
informational offers, SCENE
audiences. jumping-off point
points or concessions
• Based on the majority of
• Two weeks of production
• Interactivity through polling players’ results, the end
• Drives the path to purchase
questions or gamification experience can be a branched
and ROI
creates a stronger connection video to linear media
TimePlay
Ad Sync
Supercharge your brand
message with a synchronized
big screen Pre-Show ad and
second screen call to action!
When your brand message
appears in the Cineplex
Pre-Show, TimePlay Ad Sync
provides the added layer of
delivering a second screen
message to TimePlay users
and prompting engagement
with your call to action.
With the press of a single
interactive button, players
can register useful survey
data, trigger or boost a
MyStuff offer, or opt-in
to learn more about your
brand on your digital/social
channels.
CINEMA MEDIA KIT - WINTER 2019 | CINEPLEX MEDIA 23DIGITAL OUT-OF-HOME CINEMA LOBBY
Light Up Our Lobbies!
Larger than life and located in the highest-traffic areas, big, bold digital signage
dominates our theatre lobbies. When our screens change colour, the entire lobby
changes colour. They’re hard to miss!
Guests Love ACTIVITIES IN CINEMA LOBBY
Our Lobbies
On average, moviegoers spend enough time 80% CONCESSIONS
to see two full Lobby Show loops and up to
six repetitions of the Digital Poster loop!
AVERAGE TIME SPENT
IN LOBBY (MINUTES) 65% BUYING OR PICKING
UP TICKETS
13 Before
Movie 4 After
Movie
Cinema Ad Impact Online Study, English Canada, 2018, Based on patrons who spent time in lobby.
51% ABLE TO RECALL DIGITAL
SIGNAGE OR SCREEN
24 CINEPLEX MEDIA | CINEMA MEDIA KIT - WINTER 2019Interactive Media Zone
Digital Lobby Show Digital Posters
CINEMA MEDIA KIT - WINTER 2019 | CINEPLEX MEDIA 25DIGITAL OUT-OF-HOME CINEMA LOBBY
140
Theatres
Digital Posters
Our 84” Digital Posters are
dynamic screens that display
full-motion ads in bright, impactful
HD quality. The five-minute loop
keeps the content fresh and timely,
ensuring as many eyes as possible
see your ad, whether it runs
from coast to coast or in a local
execution.
Booked on a daily basis
Creative due date:
7 days prior to
campaign start date
26 CINEPLEX MEDIA | CINEMA MEDIA KIT - WINTER 2019More information is available at cineplexmedia.com, or simply reach out to your account manager
Digital
Lobby Screens
Our network of in-lobby digital
signage surrounds guests with
movie content and ads running in a
10-minute loop on screens placed
at all angles throughout the lobby
to ensure maximum visibility.
CINEMA MEDIA KIT - WINTER 2019 | CINEPLEX MEDIA 27INTERACTIVE MEDIA ZONE Wall-To-Wall Consumer Interactions Available in 30 of our theatres from coast to coast, Cineplex’s Interactive Media Zones offer a wide range of ways for clients to engage with our guests in theatre lobbies. Choose to run existing creative on the massive 84” side screens or 112” centre screen, provide sponsored games and trivia, or work with us to create a one-of-a-kind experience that invites guests to interact with your brand. Screens utilize touch and motion, full audio play and record, video, and can connect with guests’ mobile devices and link to their social networks. And we capture it all! Metrics from the IMZ include impressions, awareness, attention time, dwell time, male/female and age demographics, as well as the number of started and completed interactions. We’ll work with you to develop a custom reporting structure and timeline. 28 CINEPLEX MEDIA | CINEMA MEDIA KIT - WINTER 2019
Top Popper
Challenge
As kernels of popcorn, along with
obstacles like cell phones and 3D
glasses, fall from the top of the screen,
guests have to tap the popcorn to earn
points and become champion!
30,000
OVER
Plays on Launch Weekend
OVER
1.4 MILLION Plays
to Date
12% 99 48
Guest
Conversion Rate
SECONDS
of Dwell
Time
SECONDS
Average
Attention Time
CINEMA MEDIA KIT - WINTER 2019 | CINEPLEX MEDIA 29INTERACTIVE MEDIA ZONE
CASE STUDY
Kubo and the
Two Strings
Experience
JULY 29 – SEPTEMBER 1, 2016
Summary and Objectives engage Little Hanzo in a street showdown
Cineplex’s Interactive Media Zones were used against oncoming paper foes. The 84”
to execute an awareness campaign for eOne’s portrait screens ran a loop of motion creative
film Kubo and the Two Strings. The objective and the film’s theatrical movie trailer. The
was to get Cineplex guests engaged with 55” header screen featured a static loop that
the storyline in order to broaden their movie showed Kubo and the Two Strings launch
experience and prompt ticket sales. timing and key messaging.
In addition, the IMZs were wrapped with the
Execution movie’s graphics. The stunning imagery of the
wall wrap attracted guests to play the game.
An existing web app game called
“Street Showdown” was adapted into an
interactive touch experience for the IMZ. Results
The main IMZ screen was split in half and The campaign ran on six IMZs across major
featured two individual runs of the game markets for four weeks delivering the
to accommodate multiple players at once following results:
and allow for maximum playtime. Guests • 530K Opportunities to See (OTS)
were prompted to touch the main screen • 32K impressions
repeatedly, and with well-timed strikes, to • Total watchers were 55% male, 45% female
30 CINEPLEX MEDIA | CINEMA MEDIA KIT - WINTER 2019More information is available at cineplexmedia.com, or simply reach out to your account manager
message #GlobalGoals #WeHaveAPlan
#TellEveryone. The guest’s image along with
their goal was also placed on the IMZ’s main
screen in a collage, which showed all the
goals and images of people who stepped
up to voice their support.
CASE STUDY
Results
Global Goals Campaign The campaign ran on 27 IMZs for 5 weeks
delivering the following results:
• 2.5 million Opportunities to See (OTS),
SEPTEMBER 25 – OCTOBER 29, 2015
1.5 x total attendance of 1.9 million
Summary and Objectives Execution • 191K watchers spent an average
1.4 minutes in front of the Global Goals
The Global Cinema Advertising Association, The 84” side screens included icons for
execution, 196K interactions
also known as SAWA, announced its 17 Global Goals. Guests were invited to
• 49% male, 51% female
first global cinema initiative to support touch the goal that meant the most to
• 7.4K Global Goals sent to guests for sharing
“Project Everyone,” a campaign to them to share the goal on social media.
• The Global Goal "Life Below Water" was
communicate the United Nations’ revised They were then asked to pose for a photo
most shared followed by “No Poverty”
Global Goals, on September 25, 2015. in front of one of the cameras. Their photo
The objective of the “We Have A Plan” was included in a frame with the icon of the
campaign was to build instant awareness of goal selected. IMZ Awareness
the ambitious Global Goals targets to end The guest could forward the photo Cineplex Media also conducted an online
extreme poverty and tackle climate change to a device via sms or email. The link research study during the campaign
for everyone by 2030. they received included their name and period to measure additional attitudes and
Cineplex Media participated by not only a statement regarding their chosen goal, awareness of the Global Goals IMZ execution:
airing the spot on-screen during our thanked them for contributing, and included • 31% of respondents who spent time in
Show-Time segment, but going a step a link to visit globalgoals.org. Facebook, the cinema lobby were aware of the
further to create an interactive experience Instagram, Twitter, text or email links on the IMZ Global Goals campaign
for our IMZ which brought the campaign to photo enabled guests to immediately share • Of those respondents, 19% claimed to
life by engaging guests with the Global Goals their Global Goal via social media or with have interacted with the execution and
and providing an opportunity to share their their direct contacts. an additional 15% watched others play
goals of choice on social media. When shared, the post included the with the wall
CINEMA MEDIA KIT - WINTER 2019 | CINEPLEX MEDIA 31The
most-read
magazine
in Canada
for readers
under 55!
CINEPLEX MAGAZINE
Everybody’s Reading It
Cineplex Magazine, the most popular 14 to 54. People love Cineplex Magazine's
entertainment magazine in Canada, exclusive interviews with Hollywood’s
celebrates its 20th anniversary this year, biggest stars, beautiful photos, behind-the-
and unveils a bold, new redesign! scenes scoops and movie release schedules.
With 3.9 million readers per issue, we're Readers can pick it up in theatre lobbies
Canada’s #1 magazine with readers age or get it in their Globe and Mail newspaper.
#1 3.9 million
Entertainment
Magazine
in Canada
656,500 Print Circulation
Average Issue
Readership
6 Readers
per
Print
Copy
Vividata 2018 Fall, Total Canada
32 CINEPLEX MEDIA | CINEMA MEDIA KIT - WINTER 2019Third Most Read Exclusive Reach
Magazine in Canada Over 70% of our readers are Cineplex exclusive and
not duplicated vs. other top magazines in Canada.
TOP-10 MAGAZINES - PRINT AVERAGE
ISSUE READERSHIP (000) CINEPLEX MAGAZINE DUPLICATED AND EXCLUSIVE
READERS AVERAGE ISSUE READERSHIP (000)
READER'S
DIGEST 4,354 DUPLICATED CINEPLEX EXCLUSIVE
LIVE BETTER 4,138 879 VS. READER'S DIGEST 3,061
CINEPLEX
MAGAZINE 3,940 1,071 VS. LIVE BETTER 2,869
CANADIAN
LIVING 3,154 757 VS. CANADIAN LIVING 3,183
CANADIAN
GEOGRAPHIC 3,131 749 VS. CANADIAN GEOGRAPHIC 3,191
CAA MAGAZINE 3,127 619 VS. CAA MAGAZINE 3,321
CHATELAINE 3,004 671 VS. CHATELAINE 3,269
MACLEAN'S 2,848 712 VS. MACLEAN'S 3,228
PEOPLE 2,312 755 VS. PEOPLE 3,185
FOOD
& DRINK 2,039 499 VS. FOOD & DRINK 3,441
Vividata Fall 2018, Total Canada, Average Issue Readership, Vividata Fall 2018, Total Canada, Print – Average Issue Readership,
Rank Among All English Magazines in Vividata Rank Among All Magazines in Vividata
Cineplex Magazine Reader Profile
Cineplex Magazine delivers the most sought-after age groups and demographics, including
parents, educated, affluent and well-employed adults, with a balanced male/female split. 50%
MALE
POPULATION AND CINEPLEX
MAGAZINE AVERAGE PRINT ISSUE
POPULATION CINEPLEX MAGAZINE 50%
FEMALE
READERSHIP COMPOSITION (%)
67%
59% 59%
Rank
#1
50% 50%
43% 45%
39%
FOR AGES 32% 34% 36% 32%
36%
14-54 27% 29%
26%
15%
11%
8%
5%
A14-17 A18-24 A18-34 A18-49 A18-54 FAMILIES BACHELOR'S WHITE MOPES HHI $100K+
DEGREE+ COLLAR
Vividata Fall 2018, Total Canada, Print, Index Based on Average Issue Readership Vividata Fall 2018, Total Canada, Based on A18+, Print, Index
Composition vs. Population Based on Average Issue Readership Composition vs. Population
CINEMA MEDIA KIT - WINTER 2019 | CINEPLEX MEDIA 33CINEPLEX MAGAZINE Editorial Calendar Several times each year, a portion of Cineplex Magazine is given over to a special, timely section. Designed to pique consumer interest and help our advertisers reach their consumers in relevant and engaging ways, these editorial sections deliver the goods. JANUARY/ FEBRUARY 2019 Movie Preview MAY Summer Movie Preview AUGUST/ SEPTEMBER Back to School Guide OCTOBER/ NOVEMBER Metropolitan Opera Guide, Holiday Movie Preview DECEMBER Holiday Gift Guide 34 CINEPLEX MEDIA | CINEMA MEDIA KIT - WINTER 2019
More information is available at cineplexmedia.com, or simply reach out to your account manager
In Every
Issue
Our regular sections are
the backbone of each issue
of Cineplex Magazine.
Readers look forward to
opening a new copy and
finding their favourites.
SPOTLIGHT CANADA
Monthly interview
with a Canadian actor
or director
CLICK!
Candid celebrity shots
from around the globe
UP FRONT
Short movie-
world updates and IN THE WORKS INTERVIEWS
entertainment news Our insider’s look at the & FEATURES
stars' upcoming roles Up close and personal with
IN THEATRES the world’s biggest stars
The month’s full slate RED CARPET
of new releases, with Celebrities show off CINEPLEX STORE
detailed synopses their red-carpet looks The month’s best new
movies to download at home
National Circulation Cineplex Magazine 2019 Production Schedule
TOTAL 656,500 MONTH IN THEATRES SPACE DEADLINE MATERIAL DUE
NEWFOUNDLAND JANUARY/
2,760 January 7 December 4 December 6
& LABRADOR FEBRUARY
PRINCE EDWARD ISLAND 1,800
MARCH/APRIL March 7 February 11 February 13
NOVA SCOTIA 15,240
NEW BRUNSWICK 8,250 MAY April 30 April 1 April 3
QUEBEC 8,700
JUNE May 30 May 2 May 6
ONTARIO 409,560
JULY June 26 June 3 June 5
MANITOBA 22,215
AUGUST/
SASKATCHEWAN 12,470 July 31 July 4 July 8
SEPTEMBER
ALBERTA & NWT 70,815 OCTOBER/
September 30 September 4 September 6
NOVEMBER
BRITISH COLUMBIA
104,420
& YUKON
DECEMBER November 27 November 4 November 6
Reported to CCAB May 2018
CINEMA MEDIA KIT - WINTER 2019 | CINEPLEX MEDIA 35ONLINE & MOBILE
Maximize Your Reach With
Cineplex Online and Mobile deliver an average of 5.5 million unique unduplicated
visitors per month, which ranks in the Top-15 entertainment properties in Canada!
A Top-15 Entertainment Digital Property In Canada
46 9.9
5.5 18%
MILLION MILLION
Average Average
Average Monthly Views Monthly Visits
Monthly
57
Digital
(Online Average Monthly
MILLION And Mobile)
Unique Visitors Average Monthly Reach
Time Spent
MILLION (In Minutes)
36 CINEPLEX MEDIA | CINEMA MEDIA KIT - WINTER 2019Cineplex Digital vs. Competing
Entertainment Properties
Cineplex Digital (single brand) reaches more unique
visitors than leading entertainment properties, which
may contain more than one entertainment brand
Cineplex Digital AVERAGE MONTHLY UNIQUE VISITORS (000)
CINEPLEX
DIGITAL 5,496
TSN/RDS 5,310
4.6
MSN
ENTERTAINMENT 4,955
Only 12%
duplicated
visitors
between
the online
1.4
MILLION MILLION
SPORTSNET
DAILYMOTION 3,196
4,366
Average Monthly
and mobile
Online Unique Average Monthly TMZ 2,164
platforms,
much lower Visitors Mobile Unique
compared
Visitors CBC RADIO 2,149
to other
ComScore Media Metrix,
top entertainment Multi-Platform, Canada
properties comScore Media Metrix, Multi-Platform, January-June 2018 CP24.COM 2,141 January-June 2018
CINEMA MEDIA KIT - WINTER 2019 | CINEPLEX MEDIA 37ONLINE & MOBILE
Cineplex.com:
The First Stop
For Moviegoers
Often the first step in our guests’
movie-going experiences,
Cineplex.com can also be the first
opportunity for you to interact
with our guests.
Cineplex.com has up-to-date times
and dates for screenings across
the country, movie trailers, custom
content and, more often than not, a
great contest or two! Given the movie
industry’s weekly rotation, our guests
come back time and time again to
research a big night out. Why don’t
you join them?
We offer page dominations, skins,
pre- and post-roll and targeting
capabilities that allow you to reach
exactly who you want.
Cineplex Online Is The Top Cineplex.com Demographic Profile
Canadian Movie Website! Cineplex.com delivers the most sought-after demographics efficiently,
1.4
with a balanced male/female split
CINEPLEX.COM UNIQUE VISITOR
MILLION
COMPOSITION OF POPULATION 64%
Average
(INDEXED TO POPULATION) 61%
POPULATION CINEPLEX.COM
Monthly
Unique
Visitors
5%
49%
47%
Average 45% 55% 42%
Monthly FEMALE MALE
Reach 36% 37%
2.6 24
MILLION MILLION
26%
Average Average Page
Monthly Visits Views Monthly 13%
10%
23
INDEX 126
INDEX 136
INDEX 115
INDEX 131
INDEX 131
MILLION
Average Monthly
Time Spent Online
(In Minutes) AGES 18-24 AGES 18-34 AGES 18-49 AGES 25-54 HHI $100K+
comScore Media Metrix March 2016 - February 2017 comScore Media Metrix, Canada, Jan-June 2018, Index based on Cineplex.com (Desktop) UVs composition vs population
38 CINEPLEX MEDIA | CINEMA MEDIA KIT - WINTER 2019More information is available at cineplexmedia.com, or simply reach out to your account manager
CINEPLEX
MOBILE
VISITORS ARE
YOUR TARGETS
77%Use Social
Networks
INDEX 131
Cineplex Mobile: 48%
Experienced
Display Ads
On The Go? On Their
Mobile Device
We're With You INDEX 136
Cineplex patrons are people on the
go, and Cineplex Mobile lets you keep
up with them. Our Top-20 app keeps
pace with our busy guests, and allows
34%
Experienced
our advertising partners to engage Video Ads On
moviegoers by the millions. Their Mobile
Device
INDEX 142
Cineplex Mobile Is A Top Cineplex Mobile Demographic Profile
Mobile App In Canada!
54%
4.6
Cineplex Mobile delivers the most sought-after
demographics efficiently and effectively.
MILLION CINEPLEX DIGITAL UNIQUE VISITOR Download
Average COMPOSITION AND % REACH Apps In A
Monthly POPULATION CINEPLEX MOBILE Month
Unique INDEX 140
Visitors 79%
35%
1.4
MILLION 39% 61% 66%
Average Monthly MALE FEMALE 60% More Likely To
Mobile App Scan A QR/Bar
Unique Visitors 52% Code At Least
49% Once A Month
3.3
INDEX 135
MILLION
Average 34%
Monthly
Mobile Browser
Unique Visitors 20%
49%
Read posts by
14% organizations
3%
or brands on
INDEX 146
INDEX 142
INDEX 141
INDEX 121
DUPLICATION social media
Between INDEX 147
Mobile App and
Mobile Browser AGES 18-24 AGES 18-34 AGES 18-49 AGES 25-49
Comscore Mobilens Plus
Dec 2016, Total Canada,
Index Based On People Who
comScore Media Metrix Multi-Platform, Mobile Metrix, comScore Mobile Metrix, Jan-June 2018, Canada, Based on A18+, Index based on Visited Cineplex Mobile Via
Canada, Jan-June 2018; *Adobe Mobile Services Cineplex Mobile (mobile app or mobile browser via mobile phone or tablet) UVs Mobile Phone Or Tablet Vs.
and Flurry Analytics as of July 2018 composition vs total mobile population Total Mobile Population
CINEMA MEDIA KIT - WINTER 2019 | CINEPLEX MEDIA 39CINEPLEX WORLDGAMING Game On! eSports is the big game in town and Cineplex is its new home in Canada! From epic, 10- to 13-week national tournaments that culminate in the crowning of the next Cineplex WorldGaming National Champion, to one-night-only events, leagues and even collegiate tournaments, Cineplex WorldGaming brings the best of the eSports world to Canada. The events are strongly promoted across all of our platforms. Plus, all partnership packages include brand ads to ensure your campaigns are associated with every aspect of the biggest Canadian gaming events, including titles like the Call of Duty franchise, the Street Fighter franchise, CS:GO and more! Cineplex is not only the home of great movies, now it’s also the home of eSports in Canada! 40 CINEPLEX MEDIA | CINEMA MEDIA KIT - WINTER 2019
SPECIAL EVENTS
The Met
Opera
Since its launch in 2006, Cineplex’s
annual Metropolitan Opera LIVE in HD
series has been a grand success.
The program is beloved by opera
fans across Canada who are
given access to groundbreaking
productions direct from the MET
stage at New York’s Lincoln Center
to our theatre screens live in HD.
Clients have the opportunity to
become a part of the experience
both on-screen and as part of
Cineplex Magazine's coverage of
the MET's long and lavish season.
Cinema Events
Bolshoi Ballet in Cinema
Stars and Strollers
Flashback Film Festival
Family Favourites
Classic Films
Sensory Friendly Screenings
National Theatre Live
CINEMA MEDIA KIT - WINTER 2019 | CINEPLEX MEDIA 41THEATRE LISTINGS
Cinema Theatre Listings
SHOW-TIME INTERACTIVE DIGITAL SIGNAGE DIGITAL
ID # LOCATION NAME MARKET DIGITAL VIP PRE-SHOW TIMEPLAY MEDIA ZONE CINEMA LOBBY BACKLITS
NEWFOUNDLAND
8124 Cineplex Cinemas Millbrook Cornerbrook 2 2
8122 Cineplex Cinemas Mount Pearl St. John's 6 6
8126 Scotiabank Theatre St. John's St. John's 12 12 12 1 3 3
TOTAL NEWFOUNDLAND 20 20 12 1 3 3
NOVA SCOTIA
Halifax
5145 Cineplex Cinemas Dartmouth Crossing l Dartmouth 12 12 8 2
5130 Scotiabank Theatre Halifax Halifax 17 17 17 1 15 5
5143 Cineplex Cinemas Park Lane Halifax 7 7 2 2
5119 Cineplex Cinemas Lower Sackville Lower Sackville 7 7 5 1
Total Halifax 43 43 17 1 30 10
Balance of Nova Scotia
5141 Cineplex Cinemas Amherst Amherst 3 3
5133 Cineplex Cinemas Antigonish Antigonish 1 1
5104 Cineplex Cinemas Bridgewater Bridgewater 7 7 5 1
5114 Cineplex Cinemas New Glasgow New Glasgow 7 7 8 2
5132 Cineplex Cinemas New Minas New Minas 7 7 7 1
5103 Cineplex Cinemas Sydney Sydney 10 10 2 2
5140 Cineplex Cinemas Truro Truro 7 7 4 1
5134 Cineplex Cinemas Yarmouth Yarmouth 5 5 4 1
Total Balance of Nova Scotia 47 47 30 8
TOTAL NOVA SCOTIA 90 90 17 1 60 18
PRINCE EDWARD ISLAND
6160 Cineplex Cinemas Summerside Summerside 5 5 5 1
6161 Cineplex Cinemas Charlottetown West Royalty 8 8 8 4 2
TOTAL PRINCE EDWARD ISLAND 13 13 8 9 3
NEW BRUNSWICK
Saint John/Moncton
6110 Cineplex Cinemas Dieppe Dieppe 8 8 8 1 5 2
6109 Cineplex Cinemas Trinity Drive Moncton 8 8 3 2
601 Vogue Sackville (Moncton) 1
6107 Cineplex Cinemas Saint John Saint John 10 10 10 1 3 2
Total Saint John/Moncton 27 26 18 2 11 6
42 CINEPLEX MEDIA | CINEMA MEDIA KIT - WINTER 2019l Cineplex UltraAVX Theatres
Drive-In locations not included – open seasonally from approximately May to October. Contact your account manager for more information.
SHOW-TIME INTERACTIVE DIGITAL SIGNAGE DIGITAL
ID # LOCATION NAME MARKET DIGITAL VIP PRE-SHOW TIMEPLAY MEDIA ZONE CINEMA LOBBY BACKLITS
Balance of New Brunswick
600 Apollo Bathurst 5
6111 Cineplex Cinemas Fredericton Fredericton 10 10 5 1
6112 Cineplex Cinemas Miramichi Miramichi 5 5 3 1
602 Atlantic Woodstock 3
Total Balance of New Brunswick 23 15 8 2
TOTAL NEW BRUNSWICK 50 41 18 2 19 8
QUEBEC
Montreal EMA
Q5 Cinéma Beloeil Beloeil 10
104 Cinema Carnaval Chateauguay 6
9153 Cinéma Cineplex Odeon Carrefour Dorion Dorion 8 8 4
CE03 Elysee Granby 8
Q8 Cinema Pine Sainte-Adèle 8
9190 Cinéma Capitol St-Jean St-Jean 6 6
Q1 St-Eustache St-Eustache 11 11
Q2 Galeries St-Hyacinthe St-Hyacinthe 8
Q3 Carrefour du Nord Saint-Jérôme 9 9
Total Montreal EMA 74 34 4
Montreal GMA
9203 Cineplex Boucherville Boucherville 10 10 5
9185 Cineplex Brossard & VIP l Brossard 16 4 16 16 1 11 5
9267 Cineplex Cavendish Mall Côte Saint-Luc 8 8 4 2
9407 Cineplex Cinemas Kirkland l Kirkland 12 12 12 12 4
9145 Cineplex Place LaSalle LaSalle 12 12 4 2
9195 Famous Players Carrefour Angrignon LaSalle 10 10 2
9408 Cineplex Cinema Laval l Laval 18 18 18 1 11 6
9109 Cineplex Cinemas Forum & IMAX l Montreal 22 22 22 1
9172 Cineplex Cinemas Quartier Latin Montreal 17 17 17 10 4
9401 StarCité Montreal l Montreal 17 17 17 1 10 5
9406 Cinéma Banque Scotia Montreal l Montreal 13 13 13 19 8
9143 Cineplex Saint-Bruno Saint-Bruno 11 11 1 2
CE06 Triomphe Terrebonne 10
Total Montreal GMA 176 4 166 115 4 87 40
Quebec City
9181 Cineplex Beauport l Beauport 16 16 8 4
Cineplex Cinemas IMAX Theatre
9196 Quebec City 1 1
aux Galeries de la Capitale
9177 Cineplex Ste-Foy l Sainte-Foy 14 14 8 4
Total Quebec City 31 31 16 8
CINEMA MEDIA KIT - WINTER 2019 | CINEPLEX MEDIA 43THEATRE LISTINGS
SHOW-TIME INTERACTIVE DIGITAL SIGNAGE DIGITAL
ID # LOCATION NAME MARKET DIGITAL VIP PRE-SHOW TIMEPLAY MEDIA ZONE CINEMA LOBBY BACKLITS
Balance of Quebec
154 Complex J Gagnon Alma 6
150 Ciné-Centre Baie-Comeau 4
CE04 Odyssée Chicoutimi 8
Q7 Cinema Gatineau 9 Gatineau 9
9268 StarCité Gatineau l Hull 16 16 6 4
CE05 Jonquière (18+ only) Jonquière 2
152 Princesse Rivière-du-Loup 4
9188 Galaxy Sherbrooke Rock Forest 12 12 9 2
153 Paramount Rouyn-Noranda 5
151 Cine-Centre Sept-Îles 3
Q4 Place Biermans Shawinigan 8
CE01 Fleur de Lys Trois Rivières 9 1
CE02 Cinéma au Cap Trois-Rivières 7
155 Capitol Val-d'Or Val-d'Or 5
9186 Galaxy Victoriaville Victoriaville 7 7 2 3
Total Balance of Quebec 105 35 17 9
TOTAL QUEBEC 386 4 246 115 6 125 57
ONTARIO
Ottawa
7286 Cineplex Barrhaven Barrhaven 7 7 7 7 2
7428 Scotiabank Theatre Ottawa Gloucester 16 16 16 1 6 5
7311 Cineplex Cinemas Lansdowne & VIP l Ottawa 6 4 6 1 6
7247 Cineplex South Keys Ottawa 11 11 11 4 3
7424 Cineplex Cinemas Ottawa l Ottawa 12 12 12 1 11 4
OI2 Algonquin Cinemas Pembroke 4 2
Total Ottawa 56 4 54 46 2 29 20
Toronto EMA
7248 Cineplex Ajax Ajax 10 10 3 2
Cineplex Cinemas Ancaster
7415 Ancaster 10 10 10 6 4
(formerly SilverCity Ancaster)
7135 Cineplex Cinemas North Barrie l Barrie 8 8 3 1
7249 Galaxy Barrie Barrie 12 12 9 2
7409 Galaxy Cinemas Belleville Belleville 8 8 7 2
7411 SilverCity Brampton l Brampton 16 16 1 6 5
7413 SilverCity Burlington Burlington 12 12 4 5
7269 Galaxy Cambridge Cambridge 9 9 10 2
7241 Cineplex Clarington Place Clarington 11 11 5
ML18 Rainbow Cinemas Cobourg Cobourg 3
7272 Galaxy Guelph l Guelph 10 10 12 3
44 CINEPLEX MEDIA | CINEMA MEDIA KIT - WINTER 2019l Cineplex UltraAVX Theatres
Drive-In locations not included – open seasonally from approximately May to October. Contact your account manager for more information.
SHOW-TIME INTERACTIVE DIGITAL SIGNAGE DIGITAL
ID # LOCATION NAME MARKET DIGITAL VIP PRE-SHOW TIMEPLAY MEDIA ZONE CINEMA LOBBY BACKLITS
7296 Cineplex Cinemas Kitchener & VIP l Kitchener 7 4 7 2 2
258 Century Lindsay 3
7285 Cineplex Cinemas Milton l Milton 8 8 8 2
7256 Cineplex Niagara Square l Niagara Falls 10 10 7 3
209 Film.ca Cinemas Oakville 5
7123 Cineplex Cinemas Winston Churchill & IMAX l Oakville 24 24 24 23 4
7273 Cineplex Cinemas Oakville & VIP Oakville 9 3 9 2 3
7270 Galaxy Orangeville Orangeville 7 7 6 2
7274 Galaxy Orillia Orillia 6 6 7 2
7289 Cineplex Oshawa l Oshawa 10 10 8 4
7263 Galaxy Peterborough l Peterborough 11 11 13 3
7117 Galaxy Pergola Commons South Guelph 8 8 1
7290 SilverCity Hamilton Mountain Cinemas l Stoney Creek 10 10 13 4
7268 Galaxy Waterloo l Waterloo 10 10 10 1 2
7206 Cineplex Odeon Seaway Mall Cinemas Welland 7 7
Total Toronto EMA 244 7 233 44 1 162 56
Toronto GTA
7284 Cineplex Aurora l Aurora 10 10 9 4
7407 SilverCity Newmarket l East Gwillimbury 13 13 13 1 7 6
202 Albion Etobicoke 2
7213 Cineplex Cinemas Markham & VIP Markham 10 3 10 10 1 4 2
Cineplex Cinemas Courtney Park
7122 Mississauga 16 16 16 11 2
Mississauga & IMAX
7420 Cineplex Cinemas Mississauga & IMAX l Mississauga 13 13 13 13 4
205 York Cinemas Richmond Hill 6
7405 SilverCity Richmond Hill l Richmond Hill 14 14 14 1 7
7240 Cineplex Morningside Scarborough 11 11 1 3
7404 Cineplex Cinemas Scarborough l Scarborough 12 12 12 1 1 6
201 Woodside Toronto 3
204 Humber Toronto 4
7293 The Beach Cinemas Toronto 6 6
7115 Cineplex Fairview Mall l Toronto 9 9 9 1 14 4
Cineplex Cinemas Yonge-Dundas
7130 Toronto 17 5 17 18 2 17 5
VIP & IMAX l
7298 Cineplex Cinemas Empress Walk & IMAX Toronto 10 10 10 6 2
7139 Cineplex Don Mills VIP Toronto 5
7403 FP Canada Square Toronto 8 8 3
7400 Cineplex Yonge-Eglinton VIP l Toronto 9 3 9 9 1 3 4
7406 Cineplex Yorkdale Toronto 10 10 10 1 5 5
7260 Cineplex Queensway & VIP l Toronto 15 5 15 15 1 9 6
7199 Cineplex Varsity & VIP Toronto 8 31 8 1 4
7253 Cineplex Eglinton T.C. l Toronto 16 16 16 8 4
7402 Scotiabank Theatre Toronto Toronto 14 14 14 1 24 8
CINEMA MEDIA KIT - WINTER 2019 | CINEPLEX MEDIA 45THEATRE LISTINGS
SHOW-TIME INTERACTIVE DIGITAL SIGNAGE DIGITAL
ID # LOCATION NAME MARKET DIGITAL VIP PRE-SHOW TIMEPLAY MEDIA ZONE CINEMA LOBBY BACKLITS
7408 Cineplex Cinemas Vaughan & IMAX l Vaughan 19 19 19 1 1 8
7312 Cineplex Cinemas Pickering & VIP Toronto 6 4 6 4 3
Total Toronto GTA 261 28 246 198 11 176 90
Balance of Ontario
7291 Galaxy Brantford Brantford 8 8 9 3
7283 Galaxy Brockville Brockville 6 6 7 2
7297 Galaxy Chatham Chatham 7 7 8 2
7288 Galaxy Collingwood Collingwood 7 7 10 2
7262 Galaxy Cornwall Cornwall 7 7 7 2
7259 Cineplex Gardiner's Road l Kingston 10 10 8 3
262 Hyland - London London 1
260 Western Film Cinema - London London 1
7112 Cineplex Westmount London & VIP l London 8 3 8 8 13 3
7422 SilverCity London & IMAX London 12 12 12 7 5
7271 Galaxy Midland Midland 7 7 6 2
259 Boulevard - Napanee Napanee 2
7265 Galaxy North Bay Mall North Bay 7 7 11 2
7264 Galaxy Owen Sound Owen Sound 7 7 6 2
7138 Galaxy Cinemas Sarnia l Sarnia 8 8 7 2
7266 Galaxy Sault Ste Marie Sault Ste. Marie 7 7 6 2
251 Strand Cinemas Simcoe 2
7267 Galaxy St. Thomas St. Thomas 6 6 1 2
7429 SilverCity Sudbury l Sudbury 12 12 1 4
7430 SilverCity Thunder Bay l Thunder Bay 12 12 1 4
252 Broadway - Tilsonburg Tilsonburg 3
256 Centre - Trenton Trenton 3
7431 SilverCity Windsor & IMAX Windsor 12 12 1 3
7257 Cineplex Devonshire Mall Windsor 12 12 1 3
257 Gallery - Woodstock Woodstock 7
Total Balance of Ontario 174 3 155 20 14 146 48
TOTAL ONTARIO 735 42 688 308 14 513 214
MANITOBA
300 CountryFest - Dauphin Dauphin 4
2402 SilverCity St. Vital l Winnipeg 10 10 10 9 2
2112 Northgate Winnipeg 8 8
2403 Famous Players Kildonan Place 6 Winnipeg 6 6 2
2111 Cineplex McGillivray Cinema & VIP Winnipeg 8 3 8 4 2
2401 Scotiabank Theatre Winnipeg Winnipeg 14 14 14 1 10 6
TOTAL MANITOBA 50 3 46 24 1 23 12
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