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OPEN ENROLMENT PROGRAMMES - 2018-19 Cambridge Judge Business School Executive Education - Cambridge Judge Business ...
Cambridge Judge Business School
Executive Education

OPEN
ENROLMENT
PROGRAMMES
2018-19
OPEN ENROLMENT PROGRAMMES - 2018-19 Cambridge Judge Business School Executive Education - Cambridge Judge Business ...
2                                                                Contents                                                                                            3

Welcome to Cambridge
                                                                 Introduction by Professor Christoph Loch         4    Security

                                                                                                                       Re-engineering Policing NEW                   28

Judge Business School
                                                                 Why choose Cambridge Judge Business School? 5
                                                                                                                       Family Business

                                                                                                                       Responsible Family Business & Wealth          29
                                                                 Leadership
                                                                                                                       Ownership

Executive Education
                                                                 Cambridge Advanced Leadership Programme         6-7
                                                                                                                       Health Leadership & Enterprise
                                                                 ALP Reunion and Follow-up Programme               6
                                                                 Cambridge Senior Management                     8-9   Leading Healthcare Organisations NEW          31

Open Enrolment Programmes
                                                                 Programme NEW
                                                                 Transformational Leadership                     10    Operations Management
                                                                 Cambridge Rising Women Leaders                  11
                                                                 Programme

2018-19
                                                                                                                       Leading Strategic Projects Successfully       32
                                                                                                                       Delivering Process Excellence NEW             33
                                                                 General Management                                    Leading Strategically Through Risk            35
                                                                                                                       & Uncertainty
                                                                 Cambridge General Management Programme 12-13
                                                                                                                       Finance and Accounting
Our Executive Education portfolio comprises over 25 programmes   Certificate of Achievement
that will extend your skills and understanding to achieve your   Cambridge Judge Business School General       14-15
                                                                                                                       Finance & Accounting for Non-Financial
                                                                                                                       Managers
                                                                                                                                                                     36

organisational, personal development and career objectives.      Management Certificate of Achievement                 Alternative Finance in the Digitised
                                                                                                                       Economy
                                                                                                                                                                     37

                                                                 Strategy

These programmes are designed for business professionals         The Cambridge Negotiations Lab                  16
                                                                                                                       Marketing

and leaders from organisations around the world seeking new      The Cambridge Creativity Lab NEW
                                                                 Dealing with Disruption: Strategies &
                                                                                                                 17
                                                                                                                 18
                                                                                                                       Strategic Branding in the Social Media Era
                                                                                                                       Strategic Marketing Management
                                                                                                                                                                     38
                                                                                                                                                                     39
perspectives and insights on key management issues.              Business Models                                       Digital Marketing NEW                         40
                                                                 Strategic Management: Creating                  19    Building Customer-Centric Organisations NEW   41
                                                                 and Sustaining Competitive Advantage
                                                                 Strategic Change and Renewal                  20-21   Professional Service Firms

                                                                 Innovation                                            The Law Firm Partner as Leader                42
                                                                                                                       The Professional Service Firm Leader          43
                                                                 Managing Innovation Strategically               23
                                                                 Digital Innovation & Transformation             24    2018-19 Programme Calendar                    45
                                                                 Beyond Innovation (Online : Business Models     25
                                                                 for Transformative & Competitive Advantage)
                                                                                                                       Custom Programmes                             46
                                                                 People and Management

                                                                 People & Organisational Effectiveness           26    Corporate Partners Scheme                     47
                                                                 Creating High Performance Teams                 27
OPEN ENROLMENT PROGRAMMES - 2018-19 Cambridge Judge Business School Executive Education - Cambridge Judge Business ...
4

             “Executive Education             Why choose
             programmes set in a business     Cambridge Judge
             school environment offer
             participants a safe place to
                                              Business School?
             pose questions that cannot       The reputation of Cambridge Judge Business School
                                              has grown rapidly since it was founded in 1990, today it

             be asked in the workplace.       is internationally celebrated as a provider of stimulating
                                              management education, with a particular emphasis on

Participants are able to have new
                                              entrepreneurship and innovation management.

                                              With a world-class faculty of over 55 members and a
experiences and to experiment with            philosophy of collaboration, the School is a place where
                                              people from many disciplines meet and share ideas

things that might be seen as too risky,
                                              – policy makers, entrepreneurs, leaders of industry,
                                              regulators, not-for-profit organisations and academics.

or inappropriate, in the organisational       One of the main strengths of Cambridge Judge
                                              Business School is its position at the heart of a vibrant

context. This allows not only intellectual,   entrepreneurial community dubbed “Silicon Fen”, also
                                              known as the Cambridge Cluster. Cambridge, and the
                                              area surrounding it is home to a multitude of high-tech
but also emotional learning and crucially,    businesses and the School benefits from this proximity
                                              by drawing on experienced business founders who

learning by doing, directly related to        can act as role models to aspiring entrepreneurs and
                                              business leaders.

problems that participants have in their      The goal of Executive Education at Cambridge Judge
                                              Business School is to align these strengths to deliver

professions.                                  programmes that impact on the development of
                                              leaders and organisational performance, drawing
                                              upon expertise and resources from the University
                                              of Cambridge and other renowned academics and

The learning process is not one-way           practitioners from around the world.

                                              Our programmes are designed to provide a
– we ‘teach’ part of the time, showing        collaborative and stimulating environment for learning
                                              that enhances both professional and personal lives.

people concepts they are not yet familiar     The diverse educational and professional backgrounds
                                              of our faculty and delegates enrich the experience.
                                              We attract participants from all over the world and from
with, but this experience becomes really      a wide spectrum of industries and business sectors.
                                              Cambridge Judge Business School’s global community

valuable when we co-develop with our          has over 8,000 members in more than 100 countries
                                              worldwide; a truly international and dynamic network.

participants and in this way they are         Current statistics:
                                              208 MBA students

able to build up essential new skills         84 EMBA students
                                              59 MFin students
                                              27 PhD students
and capabilities to take back to their
organisations.”
Professor Christoph Loch
Director, Cambridge Judge Business School
Professor of Management Studies
OPEN ENROLMENT PROGRAMMES - 2018-19 Cambridge Judge Business School Executive Education - Cambridge Judge Business ...
Leadership                                                                                                               7

Realising                                                                                                 Cambridge Advanced Leadership Programme
Superior                                                                                                  Step back and consider the challenges you face.
Leadership.
                                                                                                          Overview                                Topics
“We seldom have the chance
                                                                                                          The Cambridge Advanced                  Three interwoven themes create a coherent
to step back and recognise the                                                                            Leadership Programme (ALP) offers       framework for discussion and debate:
gradual, but relentless trends that                                                                       senior executives the opportunity      • Making sense of uncertainty
are shaping our future until they                                                                         to step outside the confines of        • Building organisational and personal
explode in crisis. That’s why the                                                                         their professional and personal          capabilities
                                                                                                                                                 • Leadership into action
                                                                                                          lives and look at the issues and
Cambridge Advanced Leadership
                                                                                                          opportunities they face in an           Benefits
Programme is specifically                                                                                 uncertain future.                                                                        Thomas Schmidt
designed to look beyond the                                                                                                                      • A refreshed leadership outlook and              Senior Vice President ABB
                                                                                                                                                   rejuvenating experience
traditional ways of doing,                                                                                Over three immersive weeks,
                                                                                                                                                 • Taking time out from the daily pressures       “ Thank you very much for
challenge conventional wisdom                                                                             the programme takes an                   of professional life                             providing me a wonderful
                                                                                                          interdisciplinary approach to          • Immersion in the unique Cambridge learning       experience in the last three
and find new, innovative ways                                                                             today’s challenges with input from       environment                                      weeks – it feels like we
to create sustainable competitive                                                                         expert academics and inspirational     • Exchange and debate with academics,              have been together for
                                                                                                                                                   practitioners and a highly international         three months – and I really
advantage.”                                                                                               practitioners in technology,             and diverse group of peers                       can say I hardly ever have
                                                                                                          engineering, the media and             • Enhance business connections on a                witnessed an atmosphere
                                                                                                          government, amongst others.              global scale                                     of trust and learning that
Professor Peter Williamson
                                                                                                                                                                                                    was as intense as we had
                                                                                                                                                  You will also be eligible to become an            together as a team and
                                                                                                          You will join a highly international    associate member of Cambridge Judge               a group. I can say I have
                                                                                                          and diverse group of like-minded        Business School’s global network of graduates     grown as a human and
                                                                                                          peers and benefit from discussion       and business-focused Cambridge University         as a leader and it was
                                                                                                                                                  alumni, faculty and staff. Participants also      possible only because
                                                                                                          and debate as you explore the                                                             of the Cambridge ALP.”
                                                                                                                                                  receive a Cambridge Judge Business School
                                                                                                          three major themes of the               email address for life.
                                                                                                          programme, exchanging ideas
                                                                                                          and experiences. Participants will      Who is it for?
                                                                                                          gain greater confidence, feel
                                                                                                                                                  The Cambridge Advanced Leadership
                                                                                                          energised and return to work
                                                                                                                                                  Programme is designed for people who
                                                                                                          with a renewed sense of purpose         are open-minded and who are willing to
                                                                                                          and direction.                          undertake a journey to think how they need
                                                                                                                                                  to transform their organisations to deal with
                                                                                                                                                  the changes happening in the world.
                                                                                                          Further details
                                                                                                                                                 • Managing directors and heads of
                                                                                                          www.jbs.cam.ac.uk/alp                    business units
                                                                                                                                                 • Heads of corporate functions – contributors
                                                                                                                                                   to corporate strategy
                                                                                                                                                 • Individuals who have made a difference, such
                                                                                                                                                   as entrepreneurs or academics

                                                                                                                                                  Dates and fee
To register, please contact:          ALP Reunion and Follow-up Programme held annually
                                                                                                                                                  4-23 November 2018
                                      This exclusive ALP event will comprise several sessions exploring                                           2-21 June 2019
Allison Wheeler-Héau                                                                                                                                                                              * The fee is exclusive of VAT
                                      new ideas on the “big issues” leaders are facing as well as the                                             3-22 November 2019
Director of Open Programmes                                                                                                                                                                         which, where applicable, will be
                                      opportunity to explore in small groups how your business has                                                                                                  added at the prevailing rate at
+44 (0)1223 765855                                                                                                                                Programme fee £18,000*
                                      changed. There will be plenty of time for you to meet people from                                                                                             the date of invoice. It includes
alpenquiries@jbs.cam.ac.uk                                                                                                                        Duration: Three weeks                             all programme materials,
                                      other ALP cohorts and reunite with your own group.
or visit                                                                                                                                          Opening session starts Sunday evening.            daytime refreshments and some
www.jbs.cam.ac.uk/execed                                                                                                                                                                            evening meals, accommodation
                                      Please contact Allison Wheeler-Héau for details.
                                                                                                                                                                                                    in the centre of Cambridge,
                                                                                                                                                                                                    some Cambridge-based
                                                                                                                                                                                                    activities and a gala dinner in an
                                                                                                                                                                                                    historic Cambridge college.
OPEN ENROLMENT PROGRAMMES - 2018-19 Cambridge Judge Business School Executive Education - Cambridge Judge Business ...
Leadership                                                                                                                  9

                                    Cambridge Senior Management Programme

                                    Be prepared to take the next step in your career.

                                    Overview                              Topics

                                    The Cambridge Senior                   Participants will integrate learnings from
                                                                           the three pillars of the Cambridge Senior
                                    Management Programme is a
                                                                           Management Programme curriculum:
                                    unique, global learning journey      • Strategy – including formulation,
                                    which spans five months, with          implementation, leading change
                                    modules in both Cambridge and        • Digital innovation – including managing Big
                                                                           Data, cyber security and artificial intelligence
                                    Dubai.
                                                                         • Organisational transformation – including
                                                                           leading people, managing across cultures and
                                    You will begin your learning           managing high performance teams                     Dr Philip Stiles
                                    journey in Cambridge in December                                                           Academic Programme
                                    2018 where you will get new           Benefits                                             Director
                                    perspectives on strategy, followed   • Learn from Cambridge Judge Business School
                                    by an immersion week in Dubai in       faculty who are world renowned experts and
                                    February 2019 where the focus          thought leaders in their fields
                                    shifts to managing technology.       • Enjoy face-to-face sessions in one of the
                                                                           world’s foremost centres of learning,
                                    Upon returning to Cambridge in         Cambridge, and a dynamic global business
                                    April 2019 for a final week-long       centre, Dubai
                                    immersion, the programme’s focus     • Identify new trends and demands of the
                                    will move to ‘organisational           market in an ever-changing business and
                                                                           economic landscape
                                    transformation through people’.      • Become an associate member of Cambridge
                                                                           Judge Business School’s global network of
                                    Between these three immersions,        alumni
                                    you will attend faculty webinars,                                                          Dr Kishore Sengupta
                                                                          Who is it for?
                                    receive group coaching, work on                                                            Academic Programme
                                    your development plans and start                                                           Director
                                                                          The Cambridge Senior Management
                                    putting your learning into action.    Programme will help senior functional or
                                                                          technical managers to make the transition
                                                                          to a general management role or start new
                                    You will explore and become
                                                                          entrepreneurial ventures. The learning
                                    immersed in a wide range of           journey is specifically designed for senior
                                    management topics during the          managers with accomplished work
                                    programme, through interaction        experience in functional, technical or business
                                    with world-renowned Cambridge         roles, more than five years’ management
                                                                          experience and an agenda for change.
                                    faculty, a diverse peer group and
                                    application of learning though        Dates and fee
                                    project work. You will emerge from
                                    the programme ready to transition     Module 1: Cambridge – 9-14 December 2018
                                                                          Module 2: Dubai – 3-7 February 2019
                                    into senior management roles.         Module 3: Cambridge – 7-12 April 2019

                                                                          Programme fee $22,000 USD*
                                    Further details
To register, please contact:                                              Opening session starts Sunday evening.

Allison Wheeler-Héau                www.jbs.cam.ac.uk/csmp                Application deadlines:
Director of Open Programmes                                               Round 1: 17 September 2018
+44 (0)1223 765855                                                        Round 2: 15 October 2018                            * Accomodation and travel
                                                                          Round 3: 12 November 2018                             are not included. Please note
executive.education@jbs.cam.ac.uk                                                                                               that applications are on a
or visit                                                                                                                        rolling basis.
www.jbs.cam.ac.uk/execed
                                                                                                                               This programme is being
                                                                                                                               delivered in collaboration with
                                                                                                                               Eruditus Executive Education.
OPEN ENROLMENT PROGRAMMES - 2018-19 Cambridge Judge Business School Executive Education - Cambridge Judge Business ...
10                                   Leadership                                                                                                                                                                                                                                    11

                                                   Cambridge Judge Business School                                                                            Cambridge Judge Business School
                                                   General Management Certificate                                                                             General Management Certificate
                                                   of Achievement                                                                                             of Achievement

                                      Transformational Leadership                                                                                 Cambridge Rising Women Leaders Programme

                                      Maximise the full potential of employees.                                                                   Confidence, self-awareness and leadership skills to reach the top.

                                      Overview                                           Topics                                                   Overview                                          Topics

                                      In times of financial crisis, rapidly          • Inspirational leadership and result-oriented               This unique programme is for                  • Executive coaching and career strategies
                                                                                       management: striking the balance                           high-potential women who                      • Female leadership advantage
                                      changing business contexts
                                                                                     • Developing flexible leadership styles to meet                                                            • Negotiation skills
                                      and globalised work, managers                    the needs of employees
                                                                                                                                                  aspire to reach the top within                • Building, working with and growing
                                      depend more than ever on their                 • Motivating employees beyond monetary                       their organisations. It offers an               high-performing teams
                                      subordinates to get results.                     incentives                                                 opportunity to embark on a                    • Strategies for career success
                                      Employees may thus represent                   • Creating engaging and stimulating work,                    learning journey which will enable
                                                                                       work contexts and working relationships                    them to formulate their individual                Benefits
                                      both a key resource and a liability            • Breaching resistance to change
                                      for managerial success. Tapping                • Persuading and influencing for results
                                                                                                                                                  strategies, interact with senior              • A clear action plan for career advancement in       Self-awareness, strength
                                      the full potential of employees,                                                                            Cambridge faculty, exchange and                 rising to a senior leadership role                  building, shared
                                      however, may require leadership                    Benefits                                                 debate ideas with their peers, and            • Reflective learning on how to address the real      experiences and continued
                                                                                                                                                  hear personal leadership stories                challenges faced by participants                    learning, the four core
                                      and people management skills                       Over the two days of this fast-paced and                                                               • Informal conversations with senior executives
                                                                                                                                                  from a distinguished panel of guest                                                                 themes – or ‘pillars’ – of the
                                      that stretch beyond ordinary                       practical programme you will:                                                                            about their journey to the top                      Cambridge Rising Women
                                                                                                                                                  speakers who are top executives in
                                      managerial competences.                        •   Explore fresh perspectives and approaches                                                              • A strong supportive network of peers who will       Leaders Programme.
                                                                                         on leadership                                            leading corporate and public sector             remain on the learning journey beyond the
                                                                                     •   Explore the importance of motivation, change             organisations.                                  programme
                                      Grounded in rigorous, cutting-edge                 management and persuasion for leadership                                                               • Membership of Cambridge Judge Business
                                      research, the Transformational                     effectiveness                                            The programme content is                        School’s Women’s Leadership Initiative that        “ The programme has
                                      Leadership Programme aims to                   •   Examine and reflect upon your own style
                                                                                                                                                  evidence-based and has evolved                  includes: networking events, skill-building          redefined how I think about
                                      provide you with inspiration,                      of leading, motivating and persuading                                                                    workshops, regular updates and sharing of            leadership. I will be taking
                                                                                         subordinates and colleagues                              from senior Cambridge faculty                   cutting-edge research articles by CJBS faculty       many lessons back to my
                                      hands-on tools and knowledge                   •   Learn about tools and procedures to manage               who have been conducting award-                                                                      workplace – it’s been the
                                      that will enhance your emotional                   change effectively, and return to your business          winning and highly impactful                      Who is it for?                                     perfect balance of theory,
                                      and leadership skills for managerial               with concrete ideas of how to implement                  research in the area of women                                                                        evidence and practical
                                      results.                                           change                                                                                                     Women who are intent on growing their              solutions.”
                                                                                                                                                  in business as well as seasoned
                                                                                                                                                                                                    professional capabilities within their
                                                                                         Who is it for?
                                                                                                                                                  business executives who contribute                organisations, and personal capabilities          Wiesia Ruta
“ Stimulating mix of concepts and
  media to allow us to come to our
                                                                                                                                                  with a wealth of experience in the                beyond corporate life. Participants should be     Head of Incident
  own conclusions. I am applying                                                         People with responsibility for managing                  area of women leadership and                      in the early to middle phases of their careers    GSK
  the concepts, the situational and                                                      or developing employees, to improve                      advancement.                                      in management roles, with around three to
  transformational leadership                                                            performance and organisational                                                                             10 years’ experience in an entry to middle-
  principles, the listening and the                                                      effectiveness.                                                                                             management role.
  competency framework analysis
  of employees and what stage they                                                       Dates and fee                                                                                              Dates and fee
  are at. I really thought this was
  excellent.”                                                                            7-8 February 2019                                                                                          27-29 March 2019
                                      Dr Andreas Richter                                 20-21 June 2019                                                                                            26-28 June 2019
 Yvonne Pinto                         Academic Programme Director                        10-11 October 2019                                                                                         25-27 September 2019
 Director of ALINE                                                                       Programme fee £2,300*
 Firetail                                                                                                                                                                                           Programme fee £2,995*
                                                                                         Duration: Two days
                                      Further details                                                                                                                                               Duration: Three days
                                                                                                                                                  Professor Sucheta Nadkarni
                                                                                                                                                  Academic Programme Director
                                      www.jbs.cam.ac.uk/tlp
                                                                                                                                                  Further details

 To register, please contact:                                                                                                                     www.jbs.cam.ac.uk/rwl
 Open Programmes Team
 executive.education@jbs.cam.ac.uk
                                                                                                                                                                                                                                                     * Tuition fee includes instruction,
 +44 (0) 1223 762183                                                                                                                                                                                                                                   materials, lunches, breaks and
 www.jbs.cam.ac.uk/execed                                                            * Tuition fee includes instruction, materials, lunches and
                                                                                                                                                                                                                                                       dinner at a Cambridge college.
                                                                                                                                                                                                                                                       It excludes VAT charged at the
                                                                                       breaks. It excludes VAT charged at the prevailing rate
                                                                                                                                                                                                                                                       prevailing rate and is subject
                                                                                       and is subject to change.
                                                                                                                                                                                                                                                       to change.
OPEN ENROLMENT PROGRAMMES - 2018-19 Cambridge Judge Business School Executive Education - Cambridge Judge Business ...
General Management                                                                                                         13

See the bigger                           Cambridge General Management Programme
picture.                                 Fast-track your appreciation of key management disciplines.

“This programme is ideal for
people with at least five years’         Overview                                   Topics
executive experience who are                                                        Gain an understanding of the concepts
                                         The Cambridge General
especially interested in the practical   Management Programme (GMP)
                                                                                    and fundamental principles in key business
                                                                                    management disciplines including:
application of fundamental               provides an intense learning           •   Accounting
                                                                                •   Collaborative leadership
principles in key management             experience, bringing together
                                                                                •   Communication and negotiation strategies
disciplines, and how to apply them       managers from around the world         •   Creative approaches to problem solving
                                         who share a passion to excel           •   Finance
to improve decision-making within        in an increasingly competitive         •   Innovation
                                                                                •   Macroeconomics
their organisations. It is also one      landscape. We offer a very practical   •   Marketing                                         Sergio A. Febles
of the best ways I can think of          and skills-based approach which        •   Operations                                        Lopesan Hotel Group
                                         recognises that time is short and      •   Organisational behaviour                          Corporate Commercial &
to gain international experience                                                                                                      Marketing Director
                                         expectations are high.
through exposure to an impressive                                                   The two weeks will contain a variety of
                                                                                    teaching methods including; faculty lectures,    “ The programme is
peer group drawn from all over the       You will join us for two weeks             guest speakers, case studies and group work        extremely well designed
                                                                                    sessions.
world and from a very wide range         that will stretch your thinking,                                                              and offers a great balance
                                                                                                                                       between theoretical and
of sectors.”                             increase your confidence and               Benefits
                                                                                                                                       practical management
                                         accelerate your management                                                                    principles.”
                                                                                • How to increase team performance with
Professor Jochen Runde
                                         career. There will be the                enhanced leadership skills
Academic Programme Director              opportunity for you to reflect on      • Improved decision-making processes                  To read Sergio’s full
                                                                                  and analysis                                        interview, and to
                                         your performance to date and
                                                                                • A broader understanding of financial                download the
                                         consider how to develop your skills      and accounting principles                           GMP brochure, visit:
                                         further to ensure future success.      • An appreciation of strategic issues in the          www.jbs.cam.ac.uk/gmp
                                                                                  context of a global marketplace
                                                                                • How to identify new trends and market
                                         Further details                          demands in a complex business and economic
                                                                                  environment

                                         www.jbs.cam.ac.uk/gmp                      You will also be eligible to become an
                                                                                    associate member of Cambridge Judge
                                                                                    Business School’s global network of graduates
                                                                                    and business-focused Cambridge University
                                                                                    alumni, faculty and staff. Participants also
                                                                                    receive a Cambridge Judge Business School
                                                                                    email address for life.

                                                                                    Who is it for?

                                                                                    Mid- to senior-level functional managers with
                                                                                    at least five years’ experience who are moving
                                                                                    into a senior management role with broader
                                                                                    responsibility or tackling new uncertainties.
                                                                                    Those seeking to widen their outlook with
                                                                                    a view to securing a future position as a
                                                                                    regional leader or business unit head, or
                                                                                    to simply perform at a higher level in their
To register, please contact:                                                        current role.

Allison Wheeler-Héau                                                                Dates and fee                                    * The fee is exclusive of VAT
Director of Open Programmes                                                                                                            which, where applicable, will be
+44 (0)1223 765855                                                                  18-30 November 2018                                added at the prevailing rate at
                                                                                    27 January-8 February 2019                         the date of invoice. It includes
gmpenquiries@jbs.cam.ac.uk                                                                                                             all programme materials,
                                                                                    26 May-7 June 2019
or visit                                                                            20 October-1 November 2019
                                                                                                                                       daytime refreshments and some
www.jbs.cam.ac.uk/execed                                                                                                               evening meals, accommodation
                                                                                                                                       in the centre of Cambridge,
                                                                                    Programme fee £12,000*                             some Cambridge-based
                                                                                    Duration: Two weeks                                activities and a gala dinner in an
                                                                                    Opening session starts Sunday evening              historic Cambridge college.
OPEN ENROLMENT PROGRAMMES - 2018-19 Cambridge Judge Business School Executive Education - Cambridge Judge Business ...
Certificate of Achievement                                                                                                       15

Embrace the                                                                       Cambridge Judge Business School
Cambridge spirit                                                                  General Management Certificate of Achievement

of achievement.                                                                   General management delivered in a modular format to meet your needs.

                                     Overview                                     Topic selection                                    Benefits

 “The Cambridge General                                                           One of the pedagogical aims of the                 You will learn from outstanding faculty and
                                     The Cambridge Judge Business
Management Certificate of            School General Management
                                                                                  Cambridge Judge Business School General            associates of Cambridge Judge Business
                                                                                  Management Certificate of Achievement              School and gain a truly international
Achievement enabled me to            Certificate of Achievement provides          (GMCA) is to enable participants to develop        experience from your global peer group.
work towards a goal while            you with the opportunity to enhance          a broad general management perspective.
                                     your knowledge and skills across                                                          • Acquire a broad understanding of
                                                                                  We ask that your programmes are chosen
having the flexibility to choose     fundamental business concepts and
                                                                                                                                 leading-edge business concepts from
                                                                                  from at least three different topic areas listed
                                                                                                                                 Cambridge faculty
subjects tailored to my individual   practices and focus on your specific         below. Please refer to programme pages in
                                                                                                                               • Share a highly interactive learning
                                     career needs.                                this brochure for more details.
development needs.                                                                                                               environment with other participants from
                                                                                                                                                                                    “ I have experienced some
                                                                                                                                 across the globe
                                                                                  Leadership                                                                                          world-class faculty on these
                                     You are awarded the Certificate          •   Transformational Leadership
                                                                                                                               • Enhance your career needs through specific
                                                                                                                                                                                      executive programmes
Cambridge has got the balance        of Achievement following ten days        •   Cambridge Rising Women Leaders Programme
                                                                                                                                 courses and build effective leadership skills
                                                                                                                                                                                      and am pleased that the
                                     of learning with us. This requires                                                        • Access the latest knowledge in management
right between the theoretical                                                     Strategy
                                                                                                                                 best practice and research                           learnings have assisted
                                     participation in several two-, three-                                                                                                            me to retain a first mover
and practical application of the     and five-day programmes of your          •   The Cambridge Negotiations Lab
                                                                                                                               • Choose a method of study to meet the
                                                                                                                                 demands of your timetable and best satisfies         advantage over our
                                                                              •   The Cambridge Creativity Lab
material being taught. The real      choice giving you the flexibility
                                                                              •   Strategic Management: Creating and
                                                                                                                                 your learning requirements                           competition. Knight Frank
                                     to choose topics that meet your                                                                                                                  operates circa 400 global
life examples and case studies                                                    Sustaining Competitive Advantage               On completion of the programme,                      offices and it’s essential we
                                     requirements and a timetable to          •   Strategic Change & Renewal
brought the material to life and     suit your work commitments. The
                                                                                                                                 participants receive the Cambridge GMCA
                                                                                                                                 and are eligible to become an associate
                                                                                                                                                                                      are at the cutting edge of
                                                                                                                                                                                      business, offering best-in-
provided me the guidance to          programmes can be taken in any               Innovation                                     member of Cambridge Judge Business                   class advice to our clients.”
implement strategies that have       order, and participants have up to two   •   Managing Innovation Strategically              School’s global network of graduates and
                                     years to complete the Certificate of     •   Digital Innovation & Transformation            business-focused Cambridge University               Julian Evans
had an immediate impact in my        Achievement.                             •   ONLINE – Beyond Innovation: Business Models alumni, faculty and staff. Participants also           Head of Healthcare,
                                                                                  for Transformative & Competitive Advantage     receive a Cambridge Judge Business School
organisation.                                                                                                                    email address for life.
                                                                                                                                                                                     Hotels & Leisure
                                     Further details                                                                                                                                 Knight Frank
                                                                                  People and Management
                                                                              •   People & Organisational Effectiveness          Who is it for?
In most USA training programmes      www.jbs.cam.ac.uk/gmca                   •   Creating High Performance Teams
the participants are from similar                                                                                                This programme is designed for highly
                                                                                  Security                                       motivated business professionals who have
backgrounds, but at Cambridge                                                 •   Re-engineering Policing                        reached a level within their organisations
everyone had different experiences                                                                                               where they require more breadth and depth
                                                                                  Health Leadership & Enterprise                 across multiple functional areas, or wish to
so it made the teaching and                                                   •   leading Healthcare Organisations               refresh their thinking in specific management
discussion very rich. It was                                                      Operations Management
                                                                                                                                 principles. You will be ambitious and looking
                                                                                                                                 to develop your skills and extend your global
amazing.                                                                      •   Leading Strategic Projects Successfully        network of peers to enable you to move to
                                                                              •   Leading Strategically Through Risk             the next step in your career.
                                                                                  & Uncertainty
I would recommend the                                                                                                            Dates and fee
                                                                                  Finance and Accounting
programme to anyone and I will                                                •   Finance & Accounting for Non-Financial         Please refer to the calendar on page 39
definitely be coming back to                                                      Managers                                       for upcoming programme dates.
                                                                              •   Alternative Finance in the Digitised Economy
Cambridge.”                                                                                                                      Programme fee £9,975*
                                                                                  Marketing                                      Duration: A minimum of three programmes,
                                     To register, please contact:                                                                equal to 10 days’ learning
                                                                              •   Strategic Branding in the Social Media Era
Sean Bagan                                                                    • Strategic Marketing Management
                                     Allison Wheeler-Héau
International Operations Manager                                              • Digital Marketing
                                     Director of Open Programmes
Polaris Industries                                                            • Building Customer-Centric Organisations
                                     +44 (0)1223 765855
                                     executive.education@jbs.cam.ac.uk
                                     or visit
                                     www.jbs.cam.ac.uk/execed                                                                                                                      * Tuition fee includes instruction,
                                                                                                                                                                                     materials, lunches and breaks.
                                                                                                                                                                                     It excludes VAT charged at the
                                                                                                                                                                                     prevailing rate and is subject
                                                                                                                                                                                     to change.
OPEN ENROLMENT PROGRAMMES - 2018-19 Cambridge Judge Business School Executive Education - Cambridge Judge Business ...
Strategy                                                                                                                                                                          17

Strategy
                                                         Cambridge Judge Business School                 Cambridge Judge Business School
                                                         General Management Certificate                  General Management Certificate
                                                         of Achievement                                  of Achievement

                                          The Cambridge                                       The Cambridge Creativity Lab
Our portfolio of strategy programmes      Negotiations Lab
provides business managers and
directors with a versatile, strategic
toolkit to give coherence and             Overview                                            Overview                                      Topics
direction to the actions and decisions
                                          This practical, ‘hands-on’ programme provides                                                    • The importance and relevance of creativity
of the organisation. Whether              the strategies and tactics to succeed in all
                                                                                              The Cambridge Creativity Lab is                in business
participants are looking to deploy        types of negotiating environments, drawing          an intensive two-day experience              • Experimenting with and valuing your own
strategy in negotiating environments,     on case studies, role playing and real world        focused on stimulating personal                creative skillset and creative potential
                                          experiences to help you develop the skills          and collective creativity and                • Best practices for stimulating creativity at
developing a strategic framework for      to successfully and confidently manage the                                                         individual, team and organisational level
                                                                                              on better understanding the
creating and sustaining competitive       negotiation process.                                                                             • Stimuli and obstacles to individual, team
                                                                                              importance and relevance of                    and organisational creativity
advantage, re-thinking strategy                                                               creativity in business.                      • Concepts, models, frameworks, methods
in the light of new economic and                              Professor Mark de Rond                                                         and tools to manage business endeavours
                                                              Academic
business realities, or developing and                         Programme Director              This practical, hands-on workshop              creatively
utilising a robust set of performance                                                         is designed as an intensive                   Benefits
management systems, Cambridge                                                                 introduction to creativity and
strategy programmes can act as                                                                its practical range of applications            The Cambridge Creativity Lab will:
                                          Topics                                                                                           • Provide you with a hands-on experience
a catalyst for successful strategy                                                            within a business context and
                                                                                                                                             of creativity
implementation.                          • The seven critical elements to successful          beyond. It addresses prejudices              • Encourage you to experiment with creativity
                                           negotiations                                       about creativity (such as, “I’m really         in a safe environment
                                         • Managing conflict to reconcile different                                                        • Give you an opportunity to learn about your
                                           interests and objectives
                                                                                              not creative”, “creativity cannot
                                                                                                                                             own creativity and that of your collaborators
                                         • Reconciling the interests of principals and        be taught”, “we don’t have time                and organisation by observing your own
                                           agents                                             to think creatively”, etc.), and               behaviours and reflecting on those around you
                                         • Managing the balance between empathy               introduces, discusses, and puts
                                           and assertiveness                                                                                Who is it for?
                                         • Cross-cultural negotiations
                                                                                              into practice concepts, models,
                                         • Multi-party negotiations                           frameworks, methods and tools                 The programme is aimed at those with little or
                                                                                              of creativity to help participants            no previous hands-on experience of creativity
                                          Benefits                                            creatively address live real-world            and innovation, and those who would like to
                                                                                              business challenges.                          refresh their understanding and approach of
                                         • Provide participants with ‘hands on’ experience                                                  creativity in business.
                                           of negotiating
                                         • Give participants an opportunity to learn                                                        Dates and fee
                                           about themselves as negotiators and to learn
                                           by observing those around them in action                                                         28 February-1 March 2019
                                         • Provide a safe environment to experiment
                                           with different negotiating styles or analytical                                                  Programme fee £2,300*
                                           techniques, without incurring significant losses                                                 Duration: Two days
                                           or getting hurt                                    Dr Allègre Hadida
                                                                                              Academic Programme Director                   Further details
                                          Who is it for?

                                          This programme is designed for those who                                                          www.jbs.cam.ac.uk/ccl
                                          wish to refresh their negotiating skills or
                                          who have little or no formal training in
                                          negotiations.

                                          Dates and fee

                                          14-15 March 2019
To register, please contact:              12-13 September 2019
                                          Programme fee £2,300*
Open Programmes Team
                                          Duration: Two days
executive.education@jbs.cam.ac.uk
+44 (0) 1223 762183
                                          Further details
www.jbs.cam.ac.uk/execed                                                                                                                                                                     * Tuition fee includes instruction,
                                                                                                                                                                                               materials, lunches and breaks.
                                          www.jbs.cam.ac.uk/cnl                                                                                                                                It excludes VAT charged at the
                                                                                                                                                                                               prevailing rate and is subject
                                                                                                                                                                                               to change.
OPEN ENROLMENT PROGRAMMES - 2018-19 Cambridge Judge Business School Executive Education - Cambridge Judge Business ...
Strategy                                                                                                                                                                       19

                                                     Cambridge Judge Business School              Cambridge Judge Business School
                                                     General Management Certificate               General Management Certificate
                                                     of Achievement                               of Achievement

                                        Dealing with Disruption:                       Strategic Management:
                                        Strategies & Business Models                   Creating and Sustaining Competitive Advantage

                                        Overview                                       Overview                                      Topics

                                        While developing good business models is                                                    • What strategy is and why it is necessary
                                        essential to success, many of us continue
                                                                                       This programme is carefully                    for success
                                        to confuse business models with strategy.      designed to help participants                • How to understand the changing dynamics
                                        This programme looks at how business models    effectively address the challenges             of your industry before you can adapt
                                        and strategies complement each other,          of strategic analysis, setting               • What to base your competitive advantage on
                                        but also provides insight into the creation,                                                • How to develop strategies for cost leadership
                                        maintenance and renewal of business models.
                                                                                       strategy and defining the direction            and differentiation
                                                                                       companies should take in the wake            • How to create completely new markets by
                                                                                       of technological disruptions and               deploying blue ocean strategies
                                                                                       continuous competitive shifting.             • How industries in the new economy (software,
                                                                                                                                                                                        “ The academic experts
                                                                                                                                      electronics etc.) are characterised by
                                                                                                                                                                                          challenged my way of
                                                                                                                                      fundamentally different dynamics and how
                                                                                       The different sessions will                    managers can understand and exploit them            thinking about strategy
                                                                                                                                                                                          and how it applies
                                                                                       infuse new thinking in building,             • How to structure your organisation to execute
                                                                                                                                                                                          to a global business
                                        Professor Shazhad Ansari and                                                                  particular strategies
                                                                                       extending and managing the                                                                         like Microsoft. It was
                                        Dr Kamal Munir
                                        Academic Programme Directors                   strategic direction of your company           Benefits                                             hands down the best
                                                                                       within the context of its diverse                                                                  programme I have
                                        Topics                                                                                                                                            attended. It articulated
                                                                                       stakeholders. Experiential exercises,        • Understand how strategy makes the difference
                                                                                                                                                                                          the theory whilst offering
                                                                                                                                      between success and failure
                                    •   Why talk about business models?
                                                                                       videos and case analyses are                 • Be able to understand the dynamics of your          me examples of practical
                                    •   What is a business model?                      integrated to facilitate exploration           industry and how to exploit them better than        application.”
                                    •   The ‘three Vs’ of a business model             and reflection. Participants will              your competitors
                                    •   Communicating and implementing a                                                            • Know how to plot creative strategies that lead     Rachel Howard
                                                                                       be armed with strategic tools and
                                        business model                                                                                to competitive advantage                           Senior Business Manager
                                    •   Evaluating and selecting new business models
                                                                                       techniques that they can apply in            • Be equipped with the tools and techniques of       Microsoft
                                    •   Different markets, different challenges:       their organisations.                           strategic analysis
                                        business models in emerging and bottom-of-                                                  • Have the strategic capabilities to improve your
                                        pyramid markets                                This programme combines                        decision-making process
                                    •   Aligning business models and management                                                     • Know how to navigate strategic trade-offs in
                                        models
                                                                                       rigorous cutting-edge research                 your journey
                                    •   Shifting business models successfully          with real world cases developed              • Know how to create synergies across different
                                                                                       by Cambridge Judge Business                    businesses
                                        Benefits                                       School faculty, as well as the               • Understand the strategic implementation
                                                                                                                                      process and possess the tools for
                                    • Return to your organisation having reviewed      diverse experiences of participants            implementation of strategy
                                      and evaluated your business model                to provide a unique experience.
                                    • Be equipped with a set of insights and tools                                                   Who is it for?
                                      proven to develop successful new business
                                      models and change existing business models                                                     This programme is designed for business
                                                                                                                                     leaders from all types of organisations,
                                        Who is it for?                                                                               including senior and middle executives
                                                                                                                                     of major corporations, owners and senior
                                        This programme is suited to executives                                                       leaders of small and medium-sized
                                        from small, medium and large enterprises,      Dr Kamal Munir and Professor                  enterprises, and founders of startups.
                                        who are concerned with strategy in their       Sucheta Nadkarni
                                        organisations.                                 Academic Programme Directors                  Dates and fee

                                        Dates and fee                                                                                20-22 March 2019
                                                                                                                                     16-18 October 2019
To register, please contact:            13-14 December 2018
                                        24-25 October 2019                                                                           Programme fee £2,995*
Open Programmes Team                                                                                                                 Duration: Three days
                                        Programme fee £2,300*
executive.education@jbs.cam.ac.uk
                                        Duration: Two days
+44 (0) 1223 762183                                                                                                                  Further details
www.jbs.cam.ac.uk/execed
                                        Further details                                                                                                                                 * Tuition fee includes instruction,
                                                                                                                                     www.jbs.cam.ac.uk/smt                                materials, lunches and breaks.
                                                                                                                                                                                          It excludes VAT charged at the
                                        www.jbs.cam.ac.uk/dwdsbm                                                                                                                          prevailing rate and is subject
                                                                                                                                                                                          to change.
21

                                                 Cambridge Judge Business School
                                                 General Management Certificate
                                                 of Achievement

                                    Strategic Change & Renewal

                                    Overview                                         Topics

                                    The programme aims to help you design          • Understanding when strategic change or
                                    strategic renewal and changes that will boost    renewal is essential, and how much resource
                                    your firm’s competitiveness and profitability.   and capability reconfiguration will be needed
                                    You will learn how to develop a strategic      • Assessing alternative paths of renewal to
                                    renewal plan that maps the reconfiguration       accomplish the reconfiguration and renewal
                                    of capabilities and key activities with close  • Creating a strategic renewal business plan
                                    attention to implementation challenges.          to map the changes in value proposition,
                                                                                     capability configuration and key processes
                                    The programme examines how executives          • Anticipating configurational and
                                    respond to opportunities and challenges that implementation challenges and factoring
                                    require significant reconfiguration of their     potential solutions into your plan
                                    firm’s resources and capabilities. Strategic
                                    change can be triggered when firms deepen
                                    their strategy and may need to reconfigure       Benefits
                                    (create, modify, discard) their competencies.
                                                                                     By the end of this two-day programme,
                                    Diversification into new product categories      you will:
                                    and geographical expansion into new            • Develop a strategic renewal plan that maps
                                    markets can also quickly expose the              and explains the reconfiguration of resources
                                    boundaries of a successful strategy. New         and capabilities, key activities and processes
                                    growth initiatives demand major changes in • Understand and articulate to others when and
                                    a company’s relationships and capabilities.      why strategic change and renewal are needed
                                    Likewise, when the industry is disrupted by      (or not) in a given situation
                                    shifts in technology, customer preferences     • Address configurational and implementation
                                    and competitive dynamics, significant            challenges with the strategic change
                                    renewal of the firm’s strategy may become
                                    the only way to survive. Strategic renewal and
                                    change are a constant necessity and reality of   Who is it for?
                                    executives’ lives and careers in various types
                                    of organisations.                                This programme is relevant to senior to
                                                                                     mid-level managers and executives, founders,
                                                                                     strategy directors, business development
                                                                                     managers and consulting directors and
                                                                                     professionals working in a wide range of
                                                                                     industries.

                                                                                     Dates and fee
                                    Professor Yasemin Kor
                                    Academic Programme Director                      4-5 April 2019
                                                                                     Programme fee £2,300*
                                    Further details
                                                                                     Duration: Two days

                                    www.jbs.cam.ac.uk/scr

To register, please contact:

Open Programmes Team
executive.education@jbs.cam.ac.uk
+44 (0) 1223 762183
www.jbs.cam.ac.uk/execed                                                                                                              * Tuition fee includes instruction,
                                                                                                                                        materials, lunches and breaks.
                                                                                                                                        It excludes VAT charged at the
                                                                                                                                        prevailing rate and is subject
                                                                                                                                        to change.
Innovation                                                                                                                        23

Innovation
                                                    Cambridge Judge Business School
                                                    General Management Certificate
                                                    of Achievement

                                        Managing Innovation Strategically
Our innovation programmes are
specifically designed to enable
innovation capabilities across many
different areas of an organisation.     Overview                                         Benefits
Whether this is managing innovation,
                                                                                        • Learn the tools and techniques of managing
unleashing innovation and creativity    Increasingly, in today’s fast-paced,
                                                                                          innovation
internally, learning how to blend       converging world, sustained                     • Improve capabilities to apply innovation in
corporate and entrepreneurial           innovation is a necessity to thrive.              your organisation to enhance performance
                                        However, for most firms, the                    • Understand the factors that support creativity
innovation, understanding and                                                             and innovation
                                        strategies and processes associated
implementing new business models,       with innovation remain vague and
                                                                                        • Understand the innovation implementation
                                                                                          process and how best to organise innovation
or exploring service design and         are not professionally managed.
innovation, Cambridge innovation        In this programme, we will learn                 Who is it for?                                    “ The module has given
programmes will help participants to    why firms struggle to create and                                                                     me insight into how
                                                                                         Leaders interested in creating an innovative        organisations can capture
elevate innovation to become a core     capture new value and share                      organisation. Executives from functions             greater value by managing
capability within an organisation.      a number of concepts on how                      such as R&D, marketing, strategy, business          innovation strategically.
                                        to implement innovation and                      development, research development and               As an enterprise risk
                                        develop a set of practical tools and             those already involved in innovation.               management professional,
                                        concepts that you can apply to                                                                       the module has provided
                                                                                         Dates and fee                                       me with an opportunity to
                                        your business.
                                                                                                                                             view and appreciate the
                                                                                         22-23 November 2018                                 business’s activity from a
                                                                                         23-24 May 2019                                      different lens and hence
                                                            Dr Kamal Munir               31 October-1 November 2019                          potentially provide
                                                            Academic Programme                                                               greater value in the context
                                                                                         Programme fee £2,300*
                                                            Director                                                                         of my role.”
                                                                                         Duration: Two days

                                                                                         Further details                                    Manish Shah
                                                                                                                                            Head of Enterprise Risk
                                        Topics                                                                                              Management
                                                                                         www.jbs.cam.ac.uk/mis                              Vanquis Bank
                                       • Increasing the likelihood of your technology
                                         or design becoming dominant
                                       • Capturing value through complementary
                                         assets
                                       • Disrupting your competitors through
                                         innovative business models
                                       • Managing innovative development projects
                                       • Harnessing the power of users in the
                                         innovation process

To register, please contact:

Open Programmes Team
executive.education@jbs.cam.ac.uk
+44 (0) 1223 762183
www.jbs.cam.ac.uk/execed                                                                                                                   * Tuition fee includes instruction,
                                                                                                                                             materials, lunches and breaks.
                                                                                                                                             It excludes VAT charged at the
                                                                                                                                             prevailing rate and is subject
                                                                                                                                             to change
24                             Innovation                                                                                             Innovation                                                                                                                           25

                                       Cambridge Judge Business School                                                                           Cambridge Judge Business School
                                       General Management Certificate                                                                            General Management Certificate
                                       of Achievement                                                                                            of Achievement

                               Digital Innovation & Transformation                                                                    ONLINE - Beyond Innovation: Business Models for
                                                                                                                                      Transformative & Competitive Advantage
                               Embracing digital: transforming your organisation through innovation.

                               Overview                                   Topics                                                      Overview                                         Benefits

                                                                                                                                                                                        By the end of the six weeks, you will:
                               Over the last decade, ‘born digital’      • Developing a vision for digital innovation for             Organisations based on traditional
                                                                           your organisation                                                                                          • Have a strong, evidenced proposal for
                               companies such as Facebook,                                                                            business models are coming under                  fundamental change within your organisation
                                                                         • Build your leadership skills and practices to be
                               Google and Alibaba have led the             effective in a digital organisation                        increasing pressure, from the                   • Develop the organisational capability to
                               way as key innovators in their            • Re-inventing your strategy and value creating              forces of globalisation to digital                transform your business model through
                               industry. The challenge today is            approaches to take advantage of digital                    disruption and rapidly changing                   innovation
                                                                         • Developing your team to work creatively                                                                    • Understand and use the tools and frameworks
                               for organisations across a wide                                                                        buying patterns. Some of the most                 to assess business models and propose a
                                                                         • Transforming your organisation and managing
                               range of sectors to transform their         resistance to change in embracing digital                  successful businesses of the last                 viable way forward
                               strategy and ways of organising           • Effectively digitising business processes to               ten years have been built on new                • Systematically explore what kind of change          “ I have attended several
                               through digital technologies to             meet changing customer behaviours                          business model concepts; models                   innovates your business model                         online programmes in
                                                                         • Creatively designing and scaling-up                                                                        • Be comfortable thinking innovatively                  the past, from various
                               be innovative and competitive.                                                                         that encourage innovation and                   • Study and learn with peers from around the
                                                                           digital services for customers and across                                                                                                                          institutions, however
                               Making this transition requires a           the ecosystem
                                                                                                                                      are always a step ahead of the                    world in an interactive and engaging way              the additional value of
                               rethinking and a widening of the                                                                       competition.                                    • Receive full support along the way with a             this online programme
                               lens of innovation, which is now           Benefits                                                                                                      dedicated administrative contact and tutor            is the live faculty and
                                                                                                                                                                                      • Gain access to and feedback from University           peer interactions. This
                               possible with the help of digital                                                                      This online programme is                          of Cambridge faculty and fellows
                                                                         • Gain the tools and techniques for designing                                                                                                                        opportunity to discuss
                               technologies. This programme                innovative digital solutions
                                                                                                                                      specifically designed for those                 • Enjoy online study, reducing the need for             and debate in the live
                               equips managers to make this              • Be able to apply digital innovation frameworks             with strategic responsibility for                 time out of the office and travel. You will have      sessions and breakout
                               full embrace towards being a                to enhance strategy and competitiveness                    the direction of their organisation               the flexibility each week to access learning          rooms is superior, as this
                                                                         • Develop cross functional teams for successful                                                                materials, balancing professional and personal        mimics the benefits of
                               successful digital organisation                                                                        or business unit. It will support                 responsibilities
                                                                           innovation                                                                                                                                                         classroom-based learning.
                               ready to compete for the future.          • Understand how to manage the transition in
                                                                                                                                      leaders through the process of                  • Receive a Cambridge Judge Business School             I highly recommend
                                                                           becoming a more effective digital organisation             reviewing, refining and delivering                Executive Education signed certificate on             this programme for
                               This programme provides                   • Develop a leadership strategy to successfully              on a winning business model.                      successful completion (subject to passing the         anyone wishing to take a
                                                                                                                                                                                        project work, interacting in the live session and
                               methodologies and frameworks                scale innovation across your ecosystem                                                                                                                             comprehensive approach
                                                                                                                                                                                        forums and completing weekly peer reviews)            to building and validating a
                               as well as critical thinking to help
                                                                          Who is it for?                                                                                                                                                      strategy proposal.”
                               participants re-think how they                                                                                                                          Who is it for?
                               lead the transformation of their           Managers wishing to develop digital                                                                                                                                Giovanny Leon
                                                                                                                                                                                        You will be an:
                               organisation through digital               innovation through cross-functional teams,                                                                                                                         Pricing & Access Regional
                                                                          and executives in charge of digital innovation                                                              • Executive in any size company, small or large,       Director
                               innovation. It adopts a multi-                                                                                                                           who is in a position to effect change, either
                                                                          (CIOs, CTOs). Mid to senior business managers                                                                                                                      LatAm & Canada
                               faceted approach, developing               involved in transforming their organisation                 Professor Stelios Kavadias                        within your strategic business unit, or on a         Novartis
                               capabilities on digital innovation,        through innovation and executives wishing                   Academic Programme Director                       wider level
                               designing services, ecosystem              to widen their lens of innovation beyond                                                                    • Executive looking to better your current
                                                                          the organisation, will benefit from attending                                                                 business model and how you can propose
                               leadership, creative cross-                                                                                                                              areas for improvement and change
                                                                          this programme.                                             Topics
                               functional teams, and successfully                                                                                                                     • Executive who wishes to identify ways that
                               transitioning to a digital enterprise.     Dates and fee                                               Over the six-week programme you will              your organisation can maintain competitive
                                                                                                                                      delve into six key modules, with a practical      advantage
                                                                          15-16 November 2018                                         assessment taking place at the end of each
                                                                          13-14 June 2019                                             week. In the sixth week, you will use all        Dates and fee
                                                                          7-8 November 2019                                           that you have learnt to submit your final
                                                                                                                                      assessment which counts for 60 per cent of       2019 dates tbc. Please visit our website for
                                                                          Programme fee £2,300*                                       your final grade.                                more information.
                                                                          Duration: Two days
                                                                                                                                                                                       Programme fee £2,000*
                                                                                                                                      You will come away with a tangible, evidence-
                                                                          Further details                                                                                              Duration: 6 weeks (4-6 hours per week)
To register, please contact:   Professor Michael Barrett                                                                              based assignment that can be used to
                               Academic Programme Director                                                                            gain support from senior management for
                                                                                                                                                                                       Further details
Open Programmes Team
executive.education@jbs.cam.
                                                                          www.jbs.cam.ac.uk/dit                                       fundamental change within your organisation
                                                                                                                                      or business unit.
ac.uk                                                                                                                                                                                  www.jbs.cam.ac.uk/bi
+44 (0) 1223 762183                                                                                                                   See the weekly programme breakdown on                                                                 * Tuition fee includes
www.jbs.cam.ac.uk/execed                                                                                                              our website: https://www.jbs.cam.ac.uk/bi                                                               instruction and materials.
                                                                         * Tuition fee includes instruction, materials, lunches and                                                                                                           It excludes VAT charged at
                                                                           breaks. It excludes VAT charged at the prevailing rate                                                                                                             the prevailing rate and is
                                                                           and is subject to change.                                                                                                                                          subject to change.
People and Management                                                                                                                                                        27

People and
                                                       Cambridge Judge Business School               Cambridge Judge Business School
                                                       General Management Certificate                General Management Certificate
                                                       of Achievement                                of Achievement

                                         People & Organisational                          Creating High Performance Teams
Management                               Effectiveness

Our people and management
programmes are designed to help          Overview                                         Overview                                      Topics
people deal with the challenges
                                         This programme looks at how leaders and                                                       • The dynamics of high performance teams
of managing and motivating an                                                             This programme will explore                  • Dealing with conflict and difficult team
                                         managers can increase the effectiveness
organisation’s most important            of their team and their organisation             the key elements of a high                     members
                                         through enhancing the attraction,                performance team, drawing on                 • High performance individuals and their
resource: people. Providing the most                                                                                                     preferences for teamwork
                                         motivation, development and retention of         examples from corporations,
up-to-date frameworks for leaders        their employees. We look at the approaches,                                                   • Getting the most out of individual team
                                                                                          not-for-profits, consultancies and             members
to effectively develop a culture and     mechanisms and practices that increase
                                                                                          sports teams, among others. We               • Team roles and responsibilities
                                         performance and commitment, and build
process for change, developing HR        alignment with the strategic objectives          look at the major areas of team              • How to increase communication effectiveness
capabilities to have a larger impact     of the organisation.                             roles and responsibilities, team               in teams
                                                                                                                                                                                       “ Everyone is striving to push
within the organisation and providing                                                     dynamics and team outcomes.                   Benefits                                         the barriers of teams and
                                         Topics                                                                                                                                          team performance, and
the management toolkit required for                                                       We investigate the different kinds
                                                                                                                                       • Develop new perspectives on how to              I wanted to understand
creating a high performance culture     • Talent attraction, nurturing and individual     of people required to make a                                                                   the theory and methods
                                                                                                                                         manage teams
within the organisation are all key       development                                     high performance team and the                • Explore the importance of high performance      in to how to fulfill this.
                                        • How to ensure higher staff retention            important elements in ensuring the                                                             Looking at ways my team
people management areas covered                                                                                                          cultures
                                        • Performance management and rewards                                                                                                             could move into a high
                                                                                          dynamics of the team sustain high            • Understand how the segmentation
through the portfolio of programmes.    • Organisational development - adapting to
                                                                                                                                         of employees affects team practices             performing team and the
                                          changing circumstances                          performance.
                                                                                                                                       • Develop an understanding of effective           perspective of everyone
                                        • Change management - managing people                                                            leadership in teams                             understanding goals,
                                          through change                                  Further details
                                                                                                                                                                                         values and processes
                                        • Leading change                                                                                Who is it for?                                   is some good learning

                                         Benefits
                                                                                          www.jbs.cam.ac.uk/chpt                                                                         for me to take back and
                                                                                                                                        Anyone responsible for managing or               implement.”
                                                                                                                                        developing teams, to improve performance
                                        • Learn to acquire and develop new people                                                       and organisational effectiveness.               Greg Edwards
                                        • Develop management capabilities and                                                                                                           Regional Sales Manager –
                                          confidence                                                                                    Dates and fee                                   Lubricants
                                        • Gain practical concepts and frameworks                                                                                                        Certas Energy
                                        • Translate frameworks into day-to-day business                                                 22-23 November 2018
                                          responsibilities                                                                              11-12 April 2019
Dr Philip Stiles                        • Understand more about your own role as                                                        27-28 June 2019
Academic Programme Director               a leader                                                                                      26-27 September 2019
People & Organisational Effectiveness   • Develop personal action plans to achieve                                                      21-22 November 2019
and Creating High Performance Teams       desired behaviours within your team
                                                                                                                                        Programme fee £2,300*
                                                                                                                                        Duration: Two days
                                         Who is it for?

                                         This programme will benefit general
                                         managers in both the public and private
                                         sector with significant people management
                                         responsibilities, who have either recently
                                         taken on these responsibilities or wish to
                                         refresh their knowledge and skills.

                                         Dates and fee

                                         19-21 June 2019
                                         23-25 October 2019
To register, please contact:             Programme fee £2,995*
                                         Duration: Three days
Open Programmes Team
executive.education@jbs.cam.ac.uk        Further details
+44 (0) 1223 762183
www.jbs.cam.ac.uk/execed                                                                                                                                                               * Tuition fee includes instruction,
                                         www.jbs.cam.ac.uk/poe                                                                                                                           materials, lunches and breaks.
                                                                                                                                                                                         It excludes VAT charged at the
                                                                                                                                                                                         prevailing rate and is subject
                                                                                                                                                                                         to change
Security                                            Family Business                                                                                                              29

                                                                                          Cambridge Judge Business School                       Cambridge Judge Business School
                                                                                          General Management Certificate                        General Management Certificate
                                                                                          of Achievement                                        of Achievement

 Security                                                                    Re-engineering Policing                             Responsible Family Business & Wealth Ownership
                                                                                                                                                                                                                                    Family
 Our Security programmes are                                                                                                                                                                                                        Business
 designed to provide a new strategic                                         Overview                                            Overview                                         Benefits
 plan for law enforcement officials
                                                                             Delving into the management of all aspects          Family business and wealth ownership is        • Learn from faculty from a broad range             Family business and
 to increase public safety, transform                                        of police operations, the programme                 expanding, and demand for education and          of University of Cambridge departments
 security agencies and enhance                                               presents the Cambridge system for giving            support in this area in an increasingly complex including law, business, economics,                wealth ownership
                                                                             police executives direct control over               world is well-established. Many programmes       psychology and public policy                      is expanding,
 performance.                                                                everything police do. Rejecting the last            focus on the next generation and on business • Gain insights from prominent family business
                                                                             century’s industrial model of a police call         succession rather than on the ownership and      owners and renowned industry experts              and demand for
 Professor Lawrence Sherman                                                  centre assembly line, the programme shows           application of more passive wealth and other • Receive individual mentoring for each               education and
 Academic Programme Director                                                 participants how to balance competing               more holistic needs of families.                 participant; an academic mentor who will be
                                                                             priorities at all times with a single, evidence-                                                     in touch with the participant in advance of the
                                                                                                                                                                                                                                    support in this area
                                                                             based decision-making unit for assigning all        One of the primary objectives is to establish                                                      in an increasingly
                                                                                                                                                                                  programme, during the programme, and in
                                                                             resources.                                          a global forum that will offer participants a    relation to follow-up possibilities               complex world is
                                                                                                                                 learning experience that reflects the quality
                                                                             Re-engineering Policing is a two-day                and reputation of the University of Cambridge. Who is it for?                                      well established.
                                                                             programme that provides a new plan for              This programme will commit to action and
                                                                             increasing public safety. Addressing both the       focus on academic research and topics that                                                         Many programmes
                                                                             policy-makers and the technicians who can                                                            The programme will be restricted to family
                                                                             implement the CAM system, this introductory
                                                                                                                                 are entirely relevant to family businesses,
                                                                                                                                                                                  members. We would welcome the following           focus on the next
                                                                                                                                 wealth owners and our communities.
                                                                             programme can be supplemented by                                                                     groups to attend:                                 generation and on
                                                                             advanced classes and field visits.                                                                 • Owners of family businesses and next
                                                                                                                                 The programme has been developed with
                                                                                                                                                                                  generation family business owners. Some
                                                                                                                                                                                                                                    business succession
                                                                                                                                 Iraj Ispahani of Ispahani Advisory and Philip
                                                                             Topics                                              Marcovici of the Offices of Philip Marcovici.    families may choose to send several family        rather than on the
                                                                                                                                                                                  members spanning the generations
                                                                         •   Problems and solutions in policing                                                                 • Owners of family passive assets
                                                                                                                                                                                                                                    ownership and
                                                                                                                                 Topics
                                                                         •   Implementing algorithms                                                                            • Principals within family offices                  application of more
                                                                         •   Blending experience with data                        Leadership & Followership                                                                         passive wealth and
                                                                         •   Dealing with pushback                              • Enhancing leadership skills and capabilities    Participants will have all completed their
                                                                                                                                • Becoming an effective board member              education and started their professional          other more holistic
                                                                             Benefits                                           • Organisational development and human            career. The applications are reviewed with        needs of families.
                                                                                                                                  resources                                       care to ensure the group is homogeneous
                                                                         • Creates a unified command and control centre         • Intergenerational collaboration                 in terms of objectives and experience. We
                                                                           led by very senior police officers                   • Effective branding, marketing and public        endeavour to revert to each applicant within
                                                                         • Integrates proactive and reactive police               relations                                       48 hours (over a working week).
                                                                           operations, both tactically and strategically
                                                                                                                                  Governance & Structures
                                                                         • Uses algorithmic forecasting to identify                                                               Dates and fee
                                                                                                                                • Delivering impactful contributions within
                                                                           highest risks of high harm
                                                                                                                                  the family business
                                                                         • Uses better crime and harm prediction to
                                                                                                                                • Challenges for the future, and the role         7-11 October 2019
                                                                           create better crime and harm prevention
                                                                                                                                  of family wealth and businesses in society                                                        Dr Khaled Soufani
                                                                         • Helps to detect undetected crimes, from                                                                Programme fee £6,995 *
                                                                                                                                • Understanding the vehicles used to own
                                                                           domestic abuse to human trafficking                                                                    Duration: Three and a half days                   Academic Programme
                                                                                                                                  family businesses and wealth and how
                                                                         • Identifies and manages gaps in protection on a                                                                                                           Director
                                                                                                                                  they work
                                                                           minute-by-minute basis                                                                                 Further details
                                                                                                                                  Succession Planning & Asset Protection
                                                                             Who is it for?                                     • Understanding the real needs of family
                                                                                                                                  business and wealth owners
                                                                                                                                • Role of psychiatrists and psychologists
                                                                                                                                                                                  www.jbs.cam.ac.uk/rfbwo
                                                                             Police leaders, elected officials, government
                                                                             ministers, senior civil servants, manufacturers      in helping families avoid wealth being
                                                                             of police technologies, corporate security and       destructive of family relationships, family
                                                                             safeguarding executives and police educators         businesses and family wealth
 To register, please contact:                                                who require a new plan for increasing public       • Changing demographics and the need for
                                                                             safety.                                              wealth and business owners to deal with
 Open Programmes Team                                                                                                             ageing and succession impact                                                                      To register, please
 executive.education@jbs.cam.ac.uk                                                                                                Investment & Tax                                                                                  contact:
                                                                             Dates and fee
 +44 (0) 1223 762183                                                                                                            • Private equity and venture capital
 www.jbs.cam.ac.uk/execed                                                    28-29 March 2019                                   • Alternative (asset class) investments                                                             Allison
                                                                                                                                • Public companies and what investors need to                                                       Wheeler-Héau
                                                                             Programme fee £1,500*                                know                                                                                              Director of Open
                                                                             Duration: Two days                                 • Portfolio analysis                                                                                Programmes
                                                                                                                                • Social impact investing                                                                           +44 (0)1223 765855
                                                                             Further details                                    • Understanding the tax and regulatory world                                                        executive.education@jbs.
                                                                                                                                  affecting family business and wealth
                                                                                                                                                                                                                                    cam.ac.uk or visit www.jbs.
* Tuition fee includes instruction, materials, lunches and breaks.
  It excludes VAT at the prevailing rate and may be subject to change.
                                                                             www.jbs.cam.ac.uk/rep                               Participants will also have the opportunity                                                        cam.ac.uk/execed
                                                                                                                                 to select and follow several supplementary
                                                                                                                                 ‘interest streams’ of their choice.
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