Club Marketing Guide - Cricket Australia
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Club Marketing Guide
2019-20
Hello
Official kids
program
To all THE parents, coaches and volunteers
THAT make clubs the heart and soul of
communities around Australia… National campaigns
Thanks for your involvement in the game! Every season Cricket Australia supports community
cricket clubs by delivering national participation
The team here at Cricket Australia along with State and
marketing campaigns. This season is no different with a
Territory Associations have created this Club Marketing
strong focus on increasing junior participation across…
Guide to help you to prepare for the 2019-20 cricket
season. Exciting times ahead!
1
Recruiting and retaining kids in the game is one of
the biggest challenges you’ll face, so we’ve designed a
Woolworths Cricket Blast
series of programs and tools to support you which will:
yy Make cricket more appealing to girls and boys.
yy Help promote your club and deliver your programs!
If you have any questions feel free to get in touch
with your Community Cricket representative or
give the Cricket Australia help desk a call on:
1800 CRICKET (1800 274 253).
Here’s to the best summer of cricket, and thanks again
2
for all you do in your communities.
The Cricket Australia Marketing Team
Junior Cricket
3
All Girls Junior Cricket
2
National Marketing
Official kids
program
We understand that each state has variances in your key registration timings. So we’ve developed the
below calendar of activity to support club promotion at the time your state/territory needs it most.
JUL AUG SEP OCT NOV DEC JAN FEB MAR
2019 2019 2019 2019 2019 2019 2020 2020 2020
MyCricket comp
Ashes comp Register now Find your local BBL/WT20WC
NSW – digital marketing (throughout season)
NSW – marketing burst 1 NSW – marketing burst 2
QLD/VIC/WA – digital marketing (throughout season)
QLD/VIC/WA – marketing burst 1 QLD/VIC/WA – marketing burst 2
SA/TAS – digital marketing (throughout season)
SA/TAS – marketing burst 1 SA/TAS – marketing burst 2
Season Season
3
Key marketing promos
Official kids
program
We’re here to help you promote Junior Cricket to the communities you operate in.
There’s a bunch of exciting new initiatives aimed at encouraging the sign up of young boys and girls to be part of a
fun summer of cricket. In addition, we’ve developed a series of digital tools and promotional materials that can be
customised; they’ll help you attract the next generation of young cricketers to your club.
Club
MyCricket Junior Participant Ashes
competition Experience competition
To go in the draw to win a $500 Woolworths voucher for Junior participants (including Woolworths Cricket Blast,
your club*: Junior Cricket and All Girls Junior Cricket) can go in the
1. Activate your online registration form – enabling draw to win an Ashes Experience*, simply by:
your club to take junior cricket registrations for the 1. Registering for any junior cricket program for the
2019-20 season. 2019-20 season at: playcricket.com.au
2. Complete the competition entry form – available here: 2. Complete the competition entry form – available here:
https://www.community.cricket.com.au/clubs/marketing/ http://playcricket.com.au/ashes-trip-competition
mycricket-club-competition
Competition prize includes :
Both the MyCricket registration and competition entry yy 4 tickets to days 1-5 of the last test of The Ashes
form must be completed by 31 July 2019 to be in to win. at The Oval in London.
*T&Cs apply. yy 4 x economy return flights to London.
yy Accommodation for a family of four.
Both the junior cricket registration and competition entry
form must be completed by 26 August 2019 to be in to win.
*T&Cs apply.
Bring a friend
ALEX
ALEX
We know that word of mouth is the most effective way New WWCB
of spreading the word about our cricket programs. This pack items passpo
rt
playcricke
t.com.au
season, clubs are encouraged to trial a Bring a Friend MODE
promotion for Junior Blast participants. SET
See your local State and Territory Association team
New pack items have been developed to encourage return
member for more information about how you can make
participation as well as excite new participants.
the most of this opportunity at your club.
An important new item which participants will find in their pack
is the Passport which provides the opportunity for Cricket
Blasters to track their progress throughout the program.
You can find more information at: playcricket.com.au
4
Key marketing promos
Official kids
program
(Continued)
Play Mascot
Cricket Challenge
Month Month
Australian Cricket use the month of August to launch Cricket Australia and State and Territory Associations
the upcoming season through media stories and use the month of August to promote cricket through
promotional activity in each state. schools, through the Mascot Challenge which is a
free, four-week program where students spend 10min
This is done to encourage participants to find their
per day developing their fundamental motor skills.
local club at playcricket.com.au so it is important that
your club is visible on the website during this time. This is an opportune time for clubs to contact local
schools to plan opportunities to connect both in
advance of and during the season.
T20WC
21 Feb to
8 Mar 2020
The Women’s T20 World Cup is hosted by Australia from
21 February – 8 March 2020. The excitement around this
international competition will generate more interest
in cricket than ever before. Clubs may wish to consider
running programs during this time.
For more information visit:
https://www.icc-cricket.com/t20-world-cup
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Woolworths SUPPORT
Official kids
program
Woolworths delivered a strong program in year 1 to support the launch of
Woolworths Cricket Blast. Watch the video below to see the highlights!
Woolworths have a host of new and exciting initiatives that are aimed at encouraging young boys and girls to
sign up and be a part of cricket this summer.
Planning is underway for the upcoming season, building on the foundation set in year 1 plus some
exciting new initiatives. Look out for a further Woolworths cricket update during Play Cricket Month.
6
LOCAL marketing Official kids
program
TEMPLATES
A range of material has been
developed to assist clubs
promote local junior cricket.
How to
Edit THE
HAVE A BLAST!
GET INTO WOO
PROGRAM FOR LWORTHS CRICKE
T BLAST. IT’S
TEMPLATES
KIDS OF ALL ABI
TIME WITH A BAT LITIES – WHETHEA FUN AND ACTIVE
All materials are available to download for FREE at OR YOU’RE A BAC
community.cricket.com.au/clubs/marketing from
STEP 1: Join a crew near
you TODAY
Play Cricket
Open up flyer in
Official kids
program
Adobe Acrobat.
Acrobat Reader can be downloaded for free.
#WA
TCH
F M IND M E
Y
CREW
PLAY CRIC MAK
HAVE AST! KET!
PLAY E NEW FR
BL
ING AL IEN
L GIRL DS AND
A
It’s a
fun co S JU GE
Your mpeti
tion for NIOR T ACTI
how
local
club girls CRIC VE
cri
grow cket can
has tea aged
11 to KET.
PLAY MORE your bo
ms set
friend ost your up for gir
17 – co
SH me an
GET BACKOTS, FACE MORE
ships confi ls jus d join
. denc t like us.
e, str
INTO BAL etch you – disco
TAKE YOTHE ACT OFLS AND TAKE MO your ver
UR GAMION
skills
RE WICKET and
BLAST. IT’S A FUN AND ACTIVE E TO THEJUNIOR CRICKET AN S!
GET INTO WOOLWORTHS CRICKET – WHETHER IT’S YOUR FIRST NEXT LEVEL D
PROGRAM FOR KIDS OF ALL ABILITIES
A BACKYARD CRICKET STAR!
m up
with
the
Join a TEA girls
at
M near you your
local
TODAY club
today
Play Cricke
t Play
Cric
STEP 2: Highlight the text input you would like to edit.
Official kids
PROUD
PRESENTED LY ke t
BY
Play Cricket
program
Join a crew near you TODAY
EDITABLE TEMPLATES
Download and use as printed posters or use digitally
in school newsletters.
All materials can be customised with club
HAVE A BLAST!
specific information.
Note: Woolworths Cricket Blast materials are available
in 7 languages, including English, Hindi, Arabic, STEP 3: Type in the relevant details.
Mandarin, Punjabi, Sinhalese and Urdu.
GET INTO WOOLWORTHS CRICKET BLAST. IT’S A FUN AND ACTIVE
PROGRAM FOR KIDS OF ALL ABILITIES – WHETHER IT’S YOUR FIRST
TIME WITH A BAT OR YOU’RE A BACKYARD CRICKET STAR!
Junior Cricket Club – 1 Cricket Club Lane, Suburb, VIC
Every Friday evening from 4-5pm
Blast Program Coordinator: Sarah Smith – 0412 345 678
sarah.smith@clubmail.com.au
Join a crew near you TODAY Play Cricket Official kids
program
STEP 4: Repeat steps 2 and 3 until all text fields have
been completed.
STEP 5: Save your edited PDF and share around your
club and local community.
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SOCIAL marketing Official kids
program
TEMPLATES
How to Edit THE SOCIAL POSTS
Editable social posts STEP 1: Open the file in PowerPoint.
Download and share as content promoting
junior cricket on your club social media pages.
All posts can be customised with club
specific information.
STEP 2: Highlight the editable text.
STEP 3: Type in the relevant details.
STEP 4: Go to File – Export, and export the file as a PNG
with the following dimensions:
Facebook posts – 1200 x 630.
Instagram posts – 1080x1080.
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OTHER marketing Official kids
program
TEMPLATES
WOOLWORTHS
CRICKET BLAST
GREAT
JOB!
! Certi
ter
fe
d blas
d blas
fe
ter
! Certi
Here every Friday night from 4-5pm
Join the fun, call John on 0412 345 678 FOR COMPLETING THE
MASTER BLASTER PROG
or register to play at playcricket.com.au RAM!
LET’S KEEP THE FUN GOING!
PLAY JUNIOR CRICKET AT
YOUR LOCAL CLUB AND
SKILLS OF THE SPORT, JUST LEARN ALL THE
Play more shots, face
LIKE YOUR BIG BASH HEROES!
more balls and get more
develop your skills wickets as you
through three levels
of junior cricket.
Offcial kids
program
Editable signage Certificates – end of program
Download signage templates to promote your cricket Download and congratulate Woolworths Cricket Blast
programs which can be customized by your local participants with a certificate at the end of
professional printer. their programs.
Signage templates will be released in late July 2019. These certificates help to promote the next step of the
junior cricket pathway.
FU
er! TU
RE st
RE st
bla
bla
er! TU
FU
CONGRATULATIONS ON COMP
FIRST SESSION OF WOOLW LETING YOUR FREE
ORTHS CRICKET BLAST
SCAN
LET’S KEEP THE FUN GOING
with your You’ve learned some
phone great skills today,
and join our Woolwor so come back
ths Cricket Blast crew
fun, fast action and for more
friendships made
for life!
JOIN OUR CREW
PLAY CRICKET Official kids
program
Editable promotional video Certificate – Bring a Friend TRIAL
A video is being developed which will enable clubs Download and congratulate children attending your
to customise and share their cricket offering on their clinic as part of the ‘Bring a Friend’ trial.
website and/or social media.
These certificates help to promote trial participants
This editable video will be released in August 2019. registering to your club at playcricket.com.au
All materials are provided free of charge, any printing fees must be covered by the clubs.
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WEBSITES AND APPS
Official kids
program
We have plenty of websites and apps to help your club manage and promote
junior cricket. All clubs can download and use these great tools.
APPS Visit the App store for Apple devices, or Google Play for Android devices.
Mycricket app Cricket Australia Coaching App
This app provides match/round This award-winning app will be available for all cricket coaches,
results for clubs and associations. at all levels to support the delivery of engaging training sessions.
Woolworths Cricket Blast App Junior Formats app
This app supports the delivery of Woolworths This app supports the delivery of Junior Cricket, providing
Cricket Blast programs, providing video resources stage-aligned content, video resources, coaching scorecards
for coordinators, parents and club administrators. and more.
To access all marketing materials outlined in this document, visit: community.cricket.com.au/clubs/marketing
10You can also read
